Choosing a niche that is both a perfect match for your interests, while also providing a steady stream of well-paying clients is not an easy task. However, there are some steps you can take to narrow down your options and find the perfect niche for you. In this article, we provide some tips on finding the best niche for copywriting.
In this post, we review the Best Niche For Copywriting, how to choose a copywriting niche, high paying copywriting niches, and b2b copywriting niches.
Best Niche For Copywriting
If you are looking to become a freelance writer, you will have to choose a niche that suits your interests. While many people might say that this is the easiest part of starting any business, I think it is actually one of the hardest things for new freelancers to do. You have to find something that appeals to both your skills as a writer and your personal interest in order for this business venture to be successful. Here are some tips on how you can find the best niche for copywriting:
Whether you decide to specialize in copywriting for the healthcare, advertising, or real estate industry, there are plenty of websites where you can find jobs.
Whether you decide to specialize in copywriting for the healthcare, advertising, or real estate industry, there are plenty of websites where you can find jobs.
Healthcare Jobs
Healthcare is a great niche to work in as a freelance writer because of the demand for content that promotes products and services in this field. The average salary for health care writing is around $50 per hour, so it’s easy to see why this is such a popular niche. You can work with hospitals, pharmaceutical companies, paralegals and doctors — but keep in mind that they all have different requirements when it comes to what type of content they need written. For example, lawyers will want legal documents while hospitals may require web copy or direct mail pieces that promote their employer brand profile at events like conferences or trade shows.
Figuring out the best niche for your skills as a freelance writer is probably one of the hardest things to do.
Figuring out the best niche for your skills as a freelance writer is probably one of the hardest things to do. It can take months, or even years, before you land on something that works well for you. But there are some ways to help guide yourself in picking a niche that suits your interests and skills.
When choosing what kind of writing niche will work best for you, there are three things to consider:
- The type of content required by clients in this industry (i.e., how much writing they need)
- Your own interests and abilities when it comes to producing quality content
- The potential earnings potential if this becomes your main source of income
When you pursue online writing jobs in fields that are geared towards your interests, you will be more competent and confident with every piece of work you write.
When you pursue online writing jobs in fields that are geared towards your interests, you will be more competent and confident with every piece of work you write. This is because:
- You’ll be more motivated to do your best.
- Your knowledge about the subject matter will be greater, so that you can write more effectively.
- You’ll have an easier time knowing how to structure a sentence or paragraph (and even an entire article) for the reader before writing it out.
- And finally, because of all these things combined — greater motivation, better knowledge and increased ability — it won’t take as long for you to write high-quality articles as it would if you were doing something unrelated or less interesting!
Either way it’s important to pick a niche that suits your personal interest
Regardless of the niche you choose, it’s important that you pick one that suits your personal interest. It takes a lot of time to write articles, so it would be a shame if you didn’t enjoy what you were doing. Ideally, the niche should also be something that interests and excites other people too. If it doesn’t excite or interest anyone else out there then chances are no one will pay for your work either!
how to choose a copywriting niche
Have you tried deciding on a copywriting niche but feel stumped?
There are hundreds of high paying copywriting niches you can choose from which makes it extremely difficult to pick one.
It’s common to have an idea of what you want to do, only to change your mind five minutes later.
Let’s put an end to that today.
I’m going to help you achieve clarity and finally make a decision about what copywriting niche you wish to pursue.
I’ve been around the block as a writer myself. I’m talking health, SaaS, fashion, blockchain, you name it. There isn’t a niche I didn’t touch.
With that being said, I know your struggle.
Ahead is a list of 11 of the top copywriting niches to choose from with examples and ideas to excel in each area.
Watch my YouTube video on this topic as well. 👇
1. Technical writing
Do you enjoy writing material like user manuals, help guides, and instruction booklets?
Then you need to pursue technical writing.
It is an area of copywriting which focuses on practical — and you guessed it — technical forms of writing.
Just about every business needs to have technical material produced at some point whether it’s to help a user understand software, put together a desk, or otherwise.
This also means that technical writers will produce in-house material such as standard operating procedures, social media policies, executive summaries, and business briefings.
Technical writers excel at piecing together content that thoroughly explains how to achieve a specific outcome. Does that sound like you?
Additionally, technical writers need expertise in the following fields:
Obviously money is a cool thing, too. Check out these average technical writer salaries to get an idea of the money you could be making choosing it as a career:
But, hey. Maybe that’s not for you and you’d rather be a copywriter for hire like me. 🙂
In that case, here are some rough ideas of what freelance technical copywriters charge according to Upwork:
2. Ghostwriting
One of the most profitable copywriting niches includes ghostwriting.
This is where you dress up as in a ghost costume when you write for clients.
Ghostwriting is the process of writing copy or content for a client and not receiving credit or a byline. They publish the work as if they produced it themselves.
If you know one thing as a writer, the byline is your lifeline. It allows you to grow your name, brand, and generate leads.
That’s why I’m a huge fan of guest posting and you should read my list of sites that accept guest authors. 😉
Continuing, you can technically ghostwrite in any industry and niche. It isn’t a niche in itself.
Since you’re getting credit for the work you’ve created, ghostwriters typically command much higher rates. I’m talking 2-3x normal rates.
If you charge $0.25/word for blog content, you could be charging at least $0.50/word for ghostwritten work, for example.
3. SEO writing
Search engine optimization and writing go hand-in-hand.
I’ve spoken to clients before that hired “SEO writers” who didn’t know what title tags or meta descriptions were. I’m serious…
That’s also why I released my SEO copywriting course recently. It teaches you how to write content and copy that rank on the first page of Google.
SEO content mostly pertains to long-form blog posts that are focused on specific keywords to help client’s websites rank highly in Google.
An SEO writer will have skills related to:
Similar to ghostwriting, a talented writer in this field can charge high rates because the end results in increased organic traffic which ultimately can convert into leads.
That also brings me to my next point: SEO copywriters need to understand lead generation and sales funnels down to a science.
Because after all, what’s the point of having a flood of traffic come to your website if it doesn’t do anything?
I tend to write lead magnets for my clients and help them set up a basic funnel in some cases for this reason.
Check out my previous content related to SEO to learn more:
You should also learn how to use an search engine marketing suite like SEMrush. It will help you grow your own freelance business and provide an extra profitable service to clients.
4. Direct response copywriting
If there’s a single lucrative copywriting niche, it’s DRC.
Direct response copy is writing sales copy which customers directly engage with.
Think landing pages, sales letters, product pages, brochures, etc.
Since a copywriter has the biggest impact on sales and campaign performance, direct response copywriting offers hands-down the largest earning potential.
It’s not uncommon to charge into the five-figure range for a single sales letter. That’s not to mention the passive income you’ll generate from royalties!
For example, I charge $100/hour for DRC and that’s not unreasonable. I have many clients who easily afford it and sometimes ask me to bill them more. I won’t say no to that 😉
Here’s one of the most famous sales letters of all time to get an idea of what level of writing is required:
But, it doesn’t come easy. Direct response copywriting is also the most difficult copywriting niche to break into and make a name for yourself.
The material itself also takes weeks to research, write, and polish.
5. Magazine writing
Imagine being able to earn $1-3/word. That’s possible thanks to magazines that pay freelance writers.
If you wrote a 2,000 word article at $2/word, that’s $4,000! You could seriously be living off writing a single article every month.
Similar to direct response, it’s a tough industry to break into but when you do, it rains money.
Check out my list of magazines looking for writers as it covers several industries for you to pitch.
Writing for magazines tends to involve publishing journalism-related pieces, short stories, poetry, and opinion based articles.
If you enjoy any of these areas, writing for magazines and large publications like The New York Times, Fortune, and others is made for you.
6. Digital marketing is massive
I mostly specialize in the B2B digital marketing and SaaS spaces as a copywriter.
I’ve had the pleasure to write for Neil Patel, Marketo, GoDaddy, and countless other huge brands in the industry.
And if there’s one thing I’ve learned, is that it’s an ultra-competitive space but lonely at the top all at the same time.
What I mean by this is that there are probably hundreds of thousands of digital marketing writers for hire, but few who are worth their rates.
I’m proud to say I’ve generated clients double to triple-digit traffic increase, double-digit increases in inbound leads, and similar results.
A lot of writers can’t say that. This is also why I charge a premium as you can see on my content writing services page.
If you’re interested in internet marketing, software, and everything in between, I suggest you try giving this industry a shot. If you’re good, you’ll be set for life.
You can learn about writing for these profitable industries and more in my copywriting mastery course.
7. Finance is always booming
The finance industry is growing to say the least. In fact, the global banking industry has experienced steady growth since the last financial crisis.
From day trading courses to financial services, the finance industry has always been one of the highest paying copywriting niches to be in.
Companies that flourish like Agora have huge budgets to dedicate towards marketing, advertising, and talented writers like yourself.
Check out this user from Reddit who landed Agora as a client and charged $8,000 plus royalties for a single sales letter:
If you wrote a single sales letter like that every month, you’d be making a hair under $100,000/year!
Keep in mind that “finance” is generic. You should always dig deeper to find little niches like:
8. Health and fitness
I love working out. I’m in the gym about seven days per week. I eat super healthy every day and get my eight hours of sleep every night.
I’ve noticed a lot of friends and family doing the same which made me wonder… how fast is the fitness industry growing?
That’s precisely why I didn’t want to leave out the health and fitness industry in today’s article.
It’s an incredible market to become a writer in thanks to its explosive growth.
There will be more and more opportunities for you to land jobs or clients as time goes on. It could be a wise move to jump on the trend and catch it like a surfer does with waves.
9. The tech industry is exploding
Think about how many companies you hear get “acquired” or receive “funding”.
You practically can’t read any business sites without hearing about the next Uber or Facebook.
It’s not a bad thing, though. It’s amazing.
When a startup is given millions of dollars or more from investors, they need to allocate that cash somewhere and do you know where a lot of it goes?
The name of the game now is growth. Tech companies pool oceans of money into marketing and advertising to scale as quickly as possible.
But all of that content and copy isn’t gonna write itself. 🙂
Some of these companies have ridiculous budgets for writers and will pay you handsomely. I have a tech client right now that I could live off of alone thanks to them.
Watch my video on copywriting examples from Apple to get more inspiration!
10. Fashion and beauty
I’ve written sales copy for GQ Magazine and numerous fashion outlets.
I really enjoy style and grooming, so I was able to translate the passion into the content.
I’ll be talking a bit more about how that will play a role in choosing a niche later in this article.
Similar to the other niches I’ve mentioned today, fashion and beauty are huge and what I call evergreen.
Just like an evergreen tree, they stand tall and withstand anything. They’ll be around forever, thus making a secure copywriting career.
Will there ever be a time where we don’t wear clothes or put effort into our appearance?
Will there be a moment where we stop putting time into skincare, hair, and beauty?
One issue I did find when going this route was the lack of publications. Sure, there’s GQ, Esquire, Vogue, and all of the other big names, but that’s about it!
It will force you to become very skilled at pitching editors and once you get the ball rolling you’ll have a drool-worthy portfolio.
high paying copywriting niches
There is no shortage of Copywriting niches you can try as a freelance writer. However, it leaves you wondering “What is the best one?”
Read this article to know about some of the most profitable copywriting niches. Once you own your writing niche, you can build authority as an expert in your field and earn more regularly.
Similar to any industry, finding your niche in copywriting is essential to delivering quality works. It’s easy to think of content creation and copywriting as one big job. However, when it comes to the finer points, there are hundreds – if not thousands – of copywriting niches to choose from.
I’m going to assist you in gaining clarity and making a decision about which copywriting niche you want to pursue.
But before going straight to the List of best Copywriting Niches, let’s have a clear portrait of “What is a Copywriting Niche?”
What Is A Copywrtiting Niche?
A niche is a subset of any market or industry with specific products or services that appeal to a specific group of people.
You could specialize in writing anything i.e. pick a niche that you can heavily invest your time and energy in. But keep in mind, you cannot write about something you aren’t really interested in. Or maybe not even produce content that can actually show your inner creativity as a copywriter.
However, just because you’ve chosen a specific niche now doesn’t mean you’ll be stuck with it until your death… or that you can’t serve multiple niches at the same time. Indeed, if you’re just getting started, I recommend experimenting with a few different niches to see which ones excite and inspire you the most.
Now let’s see what are the best copywriting niches to choose from.
What Are The Best Copywriting Niches?
There are hundreds of different copywriting and content creation niches to choose from, but here are a few to get you started:
Financial Copywriting Niche
The financial industry is constantly expanding. In fact, since the financial crisis, the global banking industry has been steadily growing.
The finance industry has always been one of the highest-paying copywriting niches, from day trading courses to financial services. Every year, millions of dollars are spent on credit cards, loans, and other banking products by consumers.
This means that financial institutions, credit card companies, and other businesses have a lot of money to invest in content creation.
The majority of the larger financial institutions are looking for unique perspectives and compelling stories.
For this writing niche, there are no fluff articles – only high-quality, valuable content.
For example, you can check out this user from Reddit who landed Agora as a client and charged $8,000 plus royalties for a single sales letter.
Topics in need in the finance writing niche include:
I recommend you to read our blogs on the best Financial Copywriting Tools and Tips that will definitely help you to win the race in this niche.
SEO Copywriting Niche
Ranking in Google is one of the top priorities for online businesses. They will gain clients every day if they can get their pet boarding business on the first page of Google. As a result, we can say that SEO and writing are inextricably linked.
CEOs, on the other hand, normally have no idea how to rank in Google and end up hiring a freelance writer to write SEO-optimized articles. Because talented search engine writers are in short supply, there is a high demand for them.
Long-form blog posts focusing on specific keywords are the most common type of SEO content used to help clients’ websites rank higher in Google.
An SEO writer will have skills related to:
Technical Copywriting Niche
While there are many more types of copywriting niches to explore, we’ll focus on technical writing for now. Technical copywriting may be ideal for you if you aren’t interested in creating creative content or writing for marketing and SEO.
If you enjoy writing material like user manuals, help guides, and instruction booklets, then you need to pursue technical writing.
This kind of content requires an analytical mind, the ability to write about complex subjects, and the capability to produce high-level content that’s both accurate and thorough. In short, technical writers excel at piecing together content that thoroughly explains how to achieve a specific outcome.
Additionally, technical writers need expertise in the following fields:
Ghostwriting
The term “ghostwriting” refers to having work written on your behalf by another writer for which you take credit. The public believes you created the content, but it was actually created by someone else.
As a writer, you will be able to ghostwrite any material in which you have expertise. It also allows you to experiment with different niches you haven’t tried before.
Ghostwriters usually charge a premium because they don’t get credit for their work. It could be 2-3x normal rates.
For example, if you charge $0.25/word for blog content, you could be charging at least $0.50/word for ghostwritten work.
As a ghostwriter you might be responsible for:
Magazine Copywriting Niche
For many copywriters looking for a specific niche, magazine content is a popular choice. This copywriting is a great fit for anyone interested in journalism-style writing and content creation, whether it’s writing reviews for a popular website or writing articles for print or digital magazines.
You can earn $1-3/word in this content writing niche. It’s a difficult industry to break into, but once you do, money pours in.
Writing for magazines usually entails publishing journal articles, short stories, poetry, and opinion pieces.
Writing for magazines and large publications like The New York Times, Fortune, and others is ideal if you enjoy any of these areas.
Fashion and Beauty Copywriting Niche
Fashion is a difficult business. It’s entertaining, but it’s also challenging. It’s fiercely competitive, and those at the top fight to keep their positions.
Will there ever be a time when we don’t dress up or make an effort to look good?
Will there come a time when we stop investing in our skin, hair, and beauty?
They’re not going anywhere anytime soon, and they’ll keep expanding, acquiring, and scaling. Fashion companies have some of the best copywriters in the world.
According to the report by businesswire.com, the global fast fashion market is expected to reach $39.84 billion in 2025 at a CAGR of 7%.
It’s emotional, branded, and thrilling enough to convince people to spend thousands of dollars on a pair of shoes.
If you’re interested in clothing, love accessories, or have a passion for fashion as a whole, then you may have considered choosing fashion copywriting as an option for your future career.
It’s a more specialized type of copywriter, one who may have specific knowledge on the subject matter of fashion. Unlike a generic copywriter, a fashion copywriter may not work across a variety of industries, instead choosing to focus on producing high-quality content for a specific area of expertise; in this case, fashion.
Legal Copywriting Niche
The goal of content marketing is to attract new clients to your website and give them the confidence to use your services. A slick and polished law firm website may appear appealing at first glance, but without genuinely useful, helpful, and informative content designed to assist those in need of legal services, it will be difficult for customers to trust you.
As specialists in writing for the legal sector, one can help any firms hone its communications. As a legal copywriter, you must know how to translate complex legal matters into a copy that wins trust and new clients.
Health And Fitness Copywriting Niche
Fitness website copy, paid ads, organic social media, and brochures are all examples of fitness copywriting. It’s the language you use to sell your services and generate leads, as well as the promotional materials you use.
Of course, you can post on social media without giving lead generation much thought. Copywriting, in particular, is the act of writing with the intent of generating leads and sales.
Because of its explosive growth, it’s an incredible market to break into as a writer.
As time goes on, there will be more and more opportunities for you to land jobs or clients. Jumping on the trend and catching it like a surfer catches waves could be a smart move.
Digital Marketing
Digital marketing is another copywriting niche that encompasses a wide range of skills and fields, from social media to email marketing to creating meta descriptions. Content writing for digital marketing necessitates a strong understanding of sales and brand marketing, so if you enjoy that, this niche could be a great fit for you.
Even better, because digital marketing is so diverse, you can further specialize your niche. Perhaps you enjoy creating social media advertising posts or email content to promote brands. You’ll have plenty of opportunities for success if you build a customer base for specific digital marketing work you enjoy.
b2b copywriting niches
Freelance writing is a unique industry. Many individuals work for agencies or directly with companies of all sizes. You can try many different specialties depending on your skill set, knowledge, and experience.
One of the most rewarding is B2B copywriting. B2B copywriters tend to be some of the most prolific. They work with brands and organizations trying to appeal to business customers with content.
Since there are hundreds of millions of companies worldwide, that’s a pretty broad market! However, getting started in B2B copywriting isn’t as simple as opening up your laptop and beginning to write.
B2B copywriters must understand the basics of marketing and sales. They must become adept at creating copy that generates awareness, attracts leads, and creates a meaningful customer experience.
All without relying on cliches, jargon, or false claims, most successful B2B copywriters pick a niche (or a few) and build up their skills in these areas.
What does a B2B copywriter do?
A B2B copywriter is a writer who focuses on creating content that businesses use to attract and retain other business customers. This is different than the work offered by B2C copywriters, who focus on creating content for brands that market directly to consumers.
When a B2B copywriter gets started on an assignment, their first goal is to understand their target audience. In B2B copywriting, as in all other types of content marketing, developing great buyer personas is critical.
These personas are fictionalized individuals who fit the template of a person who may want to engage in your services.
Once the writer fully understands their audience with the help of these buyer personas, their task is to research, write, and edit clear and straightforward content that speaks to that audience and helps to accomplish the company’s goals.
Some common goals for B2B content include:
Like all eCommerce content, any B2B content you produce must be designed to achieve specific goals.
Once the content has been written, the B2B copywriter works with client stakeholders to ensure the brand voice is maintained, SEO keywords are used in a relevant way, and the content is optimized for conversions.
How do I find my niche as a freelance writer?
A niche can help set you apart as a freelance writer. It signals to potential clients that you have expertise in their area of preference and helps demonstrate that you know how to craft well-written content.
It can also help you earn a higher fee, as specialists can charge more than generalists for their work.
You wonder ‘how to find your niche as a copywriter?’ Unfortunately, it’s not solely about your areas of interest, although this should be factored into your decision.
The best way to find a copywriting niche is to take stock of your writing work and your career so far, with a particular focus on your:
If you have professional training, an educational background, or a career history in one area, that’s a pretty great candidate for your niche.
The top B2B copywriting niches of 2022
While every copywriter deserves to enjoy their job and write about what they love, the reality is some niches pay more than others. These niches can usually be found in growing industries or fields where a high degree of technical skill is required.
Niche trends also come and go. Travel blogging is a great example – so many writers monetized their travel blogs in the late 2010s, but this industry took a sharp dip as the COVID-19 pandemic shuttered the tourism and hospitality industry for months.
To ensure you’re selecting a niche that both works for you and will be profitable, let’s explore some of today’s most popular B2B copywriting niches.
AI and machine learning
So many businesses are starting to explore the possibilities offered by AI and machine learning technologies. Writing B2B content for these businesses requires extensive knowledge of related tools, applicable algorithms, and the history of this field.
If you’re familiar with natural language processing, deep learning, and algorithmic methods, this might be the niche for you.
Cybersecurity
Cybersecurity issues have been growing in frequency and severity for years; unfortunately, no business is safe. This may be a profitable niche for you if you have an education or career background in IT, network systems architecture, or security software.
Cryptocurrency
Cryptocurrency usage and transactions have dramatically increased over the last two years. If you are knowledgeable in this area, cryptocurrency’s ongoing volatility and newsworthy twists and turns will keep your niche sought-after for years to come.
Shipping and logistics
The ongoing logistical snarls caused by the pandemic have put the shipping and transportation industry front and center, as many businesses strive to provide support.
This is a niche worth pursuing if you’re familiar with the supply chain and can write interesting, well-informed content for companies in this industry.
Health and wellness
With the advent of the pandemic, health and wellness have taken on a whole new level of importance. There are many opportunities for B2B copywriters in this niche, ranging from software start-ups in the health and wellness space to doctors’ offices, insurance providers, and so much more.
Market your B2B copywriting services with ClearVoice
Choosing a niche is only the first step. B2B copywriters who want to build a profitable business must market their skills and get hired for projects.
Typically, this involves applying for jobs, cold emailing, reaching out to prospects on social sites like LinkedIn, and developing a portfolio of work to demonstrate your skills.
At ClearVoice, we offer B2B copywriters of all niches the opportunity to make a beautiful writing portfolio for free. Even better, your CV portfolio will be shared with all the clients in our network, who can get in touch when they need your services.
We Produce Great Content, Fast.
Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly.