What Can You Not Sell On Amazon Fba

We have all heard the stories of Amazon sellers making a million dollars in just a few months or even a year. It is true that it can be very lucrative and easy to sell items on Amazon. However, you also need to keep in mind that it can be difficult as well. What Can You Not Sell On Amazon Fba, how to find fast selling items on amazon, what products can i sell on amazon, and can a brand stop me from selling on amazon are some of the questions you will get answers to in this post.

In this post, we find out What Can You Not Sell On Amazon Fba, how to find fast selling items on amazon, what products can i sell on amazon, and can a brand stop me from selling on amazon.

What Can You Not Sell On Amazon Fba

When you’re selling on Amazon, it’s important to know what types of items are allowed and how they can be sold. In this article, we’ll discuss some of the most common restrictions and requirements that apply when selling on Amazon.

Amazon doesn’t allow the sale of all items.

Amazon isn’t the only game in town. There are plenty of other e-commerce platforms out there, and you can use them to sell your products. For example, eBay has a much more permissive policy than Amazon does when it comes to what can be sold on its platform. This means that if you’re selling a product that is banned by Amazon, you might be able to find someone else who wants it!

This isn’t the only way you can avoid selling banned products on Amazon FBA—you could also create your own website and then sell things from there instead of using any third-party service like Shopify or Etsy.

For the entire list of prohibited items in this category, review Amazon’s extensive index here.

Food & Beverage

Generally, as long as you’re not selling alcohol, drugs, or products that do not meet federal food inspection or import requirements, you can probably sell most food/beverage items.

However, of your product is organic, claims to contain organic ingredients, or uses the USDA organic seal, it must meet all USDA organic regulations.

Gambling & Lottery

Gambling and lottery items cannot be sold on Amazon unless the items are nonfunctional, created as a display, or is a toy. That means that the items listed below are prohibited:

Hazardous and Dangerous Items

As mentioned above, hazardous and dangerous items may sometimes be listed as Amazon products but may not be able to be fulfilled by Amazon.

Human Parts & Burial Artifacts

The general rule of thumb here is that if it’s a biohazard, coveted black market item, or belongs in a museum, you probably can’t use Amazon to sell it.

Jewelry & Precious Gems

In order to protect its customers from counterfeit items, Amazon has some pretty strict requirements in order to sell within the jewelry and precious gems category.

Examples of prohibited listings include:

Laser products

Laser pointers are generally not allowed on Amazon. There are, of course, exceptions. Here’s the breakdown of prohibited laser products that cannot be sold on Amazon:


To sell lighting on Amazon, your products have to comply with all federal, state, and local laws. Items that don’t meet these standards cannot be sold on Amazon:

Lock Picking & Theft Devices

You may have heard the internet’s “hack” of purchasing a master key for your apartment’s washing/dryer machines to avoid paying with quarters.

Listing anything that could help commit crimes is prohibited. Here are a few examples of lock picking and theft devices that you cannot sell on Amazon:

Medical devices and accessories

Medical devices and accessories are generally permitted. These are the items that are prohibited for all sellers:

Offensive and Controversial Materials

Amazon does not allow products that graphically portray, promote, incite or glorify hatred, violence, victims of violence, racial, sexual or religious intolerance or promote organizations with such views. Amazon’s Offensive Products policies apply to all products except books, music, video and DVD.

Listings that are deemed offensive are prohibited and can be removed without warning at any time in addition to suspending seller privileges, destroying inventory in fulfillment centers, and withholding of payments.

how to find fast selling items on amazon

Finding the perfect product is the first step towards success on Amazon. With over 350 million products being sold on Amazon, your products must stand out from the crowd. This can only be accomplished through exhaustive product research and competitor analysis. There is no other easy way around it.  

This is a seller’s guide on how to find the best-selling products on Amazon.

How to find the best selling products on Amazon: Getting started 

The idea behind product research is simple. You’re looking for a product that is in high demand, has low competition, and has great margins. While this may sound easy, the sheer volume of options on Amazon makes it harder for sellers to stand out. This is why actionable data is paramount when doing product research. Selling what you want to sell may not always pay off. 

The easiest way to find out what is popular and trending on Amazon is to check the best-sellers, most-wished, or ‘new arrivals list. If you have a niche in mind, you can filter the list by category and sub-category. This will give you a sneak peek into what shoppers are buying on Amazon. However, this is only a sneak peek. 

You can use these lists to find products that you could sell, but that’s only the beginning. Popularity alone cannot be used as a measure to gauge product opportunity. This step is all about identifying viable products that are profitable on Amazon. Once you’ve made a list of these products, it’s time to dive deep into the data.  

Identify best selling products with SellerApp 

The easiest way to get actionable data is by using SellerApp’s advanced Google Chrome Extension. The extension will give you all the product data you need, as well as spy on your competitors with the click of a button. 

To get an initial overview of similar products, just type in the main keyword in the search bar and let the Chrome extension do the rest. Once you’re on the search results page, the SellerApp extension will give you key metrics such as average price, average daily sales, and average best seller rank (BSR). You’ll also get an overall opportunity score you can use to make an informed decision about the product. Once you’ve studied the overview, you can open individual product pages to study your potential competitors more closely.  

A detailed summary of products for the keyword ‘Catan’ compiled by the SellerApp Chrome Extension)

You can also find the best products to sell on Amazon with real-time data using the SellerApp dashboard. Once you’ve opened the dashboard, click on ‘Product ideas’ to find trending and most wished products. You can also check out the most popular new arrivals and BSR movers with the click of a button. The product ideas feature also provides BSR, estimated sales, and estimated revenue for each of these products to help sellers make an informed choice. 

(A snippet from the product ideas tool in the SellerApp dashboard)

Finding the right product: Metrics to watch

When it comes to product research, these are the metrics you need to keep an eye on. All you need to do is open the product listing and click on the SellerApp Chrome extension to get the necessary data. The tool will automatically retrieve real-time and actionable insights.


Ensure that the product has at least 10 sales every day. Keep checking back for a few weeks to ensure that the demand is not seasonal. The best products are those that guarantee long-term, year-round profitability.

(SellerApp Chrome extension tool: Estimated orders and BSR of a product)

Bestseller rank (BSR) 

Just like for sales data, keep checking BSR to gauge demand. If the rank is improving, it means there is greater demand. Ideally, there should be at least two to three similar products with BSR 5000 or better. 

Keyword ranking 

Track your competitor’s top keywords. With the SellerApp Google Chrome extension, you can instantly get search volume and estimated cost-per-click (CPC) data. All you have to do is navigate to the “Product keyword’ section in the chrome extension. Remember, you have to be on the product listing page. 

Have the data? Great! Now you need to make sure that the main 3 keywords have at least 50,000 searches a month for most categories. This is another way to gauge demand for your product. 

(SellerApp Chrome extension tool: Keyword search volume)

Product dimension 

The size of your product will directly affect your margins. The larger the product, the more you’ll have to pay for storage and shipping – even with fulfillment by Amazon (FBA). If you’re a beginner seller, it is usually a good idea to avoid large products. That is one logistical nightmare you do not want to deal with. I also recommend selling a light product, preferably one that weighs less than 3 pounds. 

Profit margins 

The SellerApp team recommends picking a product that costs anywhere between $15 to $60, with a profit margin of at least 40% (after shipping and Amazon fees). If your product sells for less than $15, your margins won’t be great after the fees are levied by Amazon. If your product is more expensive than $60, customers might prefer to buy from a more established brand. Consumers are more likely to impulsively buy products priced below $60! 

You can find net profitability and margins using the SellerApp Chrome extension. While on the product page, open the extension and click on the ‘Profit calculator’ to get a detailed breakdown. 

(SellerApp Chrome extension tool: Dimensions and net profitability calculator)

Amazon product research: Top 4 categories

If you manage to tap into a niche with high demand, the category of the product does not matter. That being said, information about the best categories can help sellers make informed decisions about the product they want to sell. Here are some of the most profitable categories on Amazon: 

Toys and Games

You can bet that demand for toys and games will never drop! This is a broad category, so it is important to find a niche. Keep in mind that toys and games are not just for children anymore. The increasing popularity of table-top board games widens the market for this category. Expect a steep spike in demand during the holiday season as well. 

There are a few product or subcategory restrictions when it comes to toys and games, especially during Q4. Make sure you check whether the product you are planning to sell requires approval from Amazon. 

Baby products

Baby products are not seasonal and are generally fast-moving consumer goods. This means that there will be demand throughout the year and customers are very likely to keep buying your product if they like it. This means consistent demand. It gets better! Baby products are also usually lightweight. That means less shipping costs and greater margins!


While the rise of Kindle has disrupted the paperback marketplace, books continue to have steady sales on Amazon. Hardcover books are here to stay. Textbooks are also very popular on Amazon, and they usually have great margins. Want to learn more? You can read this detailed guide on selling books through Amazon. 


Selling electronics (including cameras and photography equipment) can be incredibly profitable. But, I recommend staying away from the category, especially if you’re not familiar with the products. These are complex products so handling, shipping, and selling are a lot more difficult. Plus, you’ll be competing with massive brands with steep pockets. That is a recipe for disaster! 

While most products in these categories have consistent demand throughout the year, they may be very saturated. If you do decide to sell in one of the major categories, make sure you find a niche with low competition. Some of the most profitable categories are restricted by Amazon, so make sure you get approval before selling products in these categories.

Moreover, the top categories keep changing depending on demand. For instance, Q1 2020 threw up a few surprises for sellers. According to Statista, the most purchased product categories in the United States in February and March were clothing, shoes, or accessories, pharmacy, health, or beauty products, food or beverages, and household supplies. This was largely due to the lockdown imposed amid the COVID-19 pandemic. 

what products can i sell on amazon

Ecommerce is one of the most effective ways to make money online. There are various options available, as you can sell products through your own website or through a third-party marketplace. Among these options, Amazon offers the best potential for profits, especially for new sellers. Having your own website is great, but getting people to actually make purchases from a new site can be challenging. Buyers trust Amazon and thus are more likely to become your customers when seeing your products listed there.

Now, you may be wondering what types of products you should sell on Amazon. While this marketplace has great potential, it doesn’t mean you can list just any product and expect to see instant sales. In order to find success on Amazon, you need to find the best products to sell. This will ensure that your items are always in demand, and that each sale results in profit.

In this post, we’ll break down what things to look for in a best-selling product, the best Amazon product categories, and we’ll show you the best items to sell on Amazon in 2023.

What to Look for When Searching For the Best Product to Sell on Amazon

Top-selling items on Amazon tend to share similar qualities. Below are some of the key factors to look for when researching the best products to sell.

1. Product Condition

While often overlooked, an item’s condition is the first thing you should look at before you start selling it. Amazon isn’t just home to new products, as you can find used and handmade items there as well. A product’s condition will affect its position in the market, and its appeal to customers.

New Products: Most of the items listed on Amazon are new. This means they haven’t been used or owned by anyone else. Most people who search for something on Amazon are looking for new products, so these items naturally have the highest demand.

Used Products: Used products include any items that aren’t new, meaning they’ve been owned in some form by someone else. This could be a homemade or vintage item that you typically find at garage sales or on an auction site, like eBay. It could also mean a previously new Amazon product that was returned by the buyer. Used products have lower demand and naturally command a lower price. However, they are the cheapest items to source.

2. Product Size

The next factor to consider when looking for products to sell on Amazon is each item’s physical size. It’s usually best to avoid large items. Instead, it’s best to focus on items that are small and lightweight. Doing so comes with several advantages:

Cheaper to Buy: Smaller items are usually less expensive as compared with larger products. This means you can source them at a low cost, allowing you to start your business with a minimal investment.

Cheaper to Ship: The smaller an item is, the less it will cost to ship. So sourcing smaller items is another way to lower your upfront costs, especially if you import your products from an international supplier.

Lower Fees: If you use the Amazon FBA fulfillment program or partner with another third-party logistics provider, you’ll have to pay for the company to store and ship your goods. Because smaller items incur lower shipping and storage fees, they also lead to lower fulfillment costs.

So even if you find a larger item with good potential, you still need to carefully calculate your estimated fulfillment fees. Keep in mind that having a high net profit margin depends just as much on minimizing costs as it does on having a high sales price.

3. Product Price

While profit margin is more important than a product’s sales price, the latter should still be taken into consideration. A product’s price generally correlates with its overall demand.

Lower priced items tend to see more sales than higher priced ones. For example, a $20 smartphone case will have more sales than a $300 bed frame.

As a general rule, try to look for products that retail between $15 and $100. These prices are high enough to generate consistent sales, but not so low as to limit the amount of profit you earn per sale.

How to Find Top-Selling Products to Sell on Amazon

Now that you know the components of top-selling items on Amazon, you’ll want to learn how to go about finding these types of products. There are a variety of approaches you can take. Among these different options, using Amazon product research software is generally the most effective.

There are several reasons for this. First, product research software gives you real data for current Amazon products. It also helps you analyze the competition to see if a product is in a good niche.

1. Explore Product Ideas Using the AMZScout Product Database

The AMZScout Product Database contains robust product data for hundreds of millions of Amazon products. With this tool, you can easily identify the most profitable items to sell on Amazon. Here is how you can use it for product research:

1. Start by opening the AMZScout Product Database. This is included in the comprehensive AMZScout Seller’s Bundle.

2. Enter your product criteria by using the search filters. You will find filters for sales, size, price, rating, and more. You can also enter specific keywords in the search field. Or, you can use one of the ready-made filter sets from the Product Selections feature.

3. Refine your search. You can narrow your results even more by selecting the box for “New Products”. This will make it so you only see items added in the last two weeks. You can also check the “Trending Products” box to only see trending items – these will include only those products that have seen a 20% increase in sales over the past three months.

4. Select Find Products to see the results once you’ve set your filters and entered all of your criteria.

5. Create a list of the most interesting items. It’s best to exclude items that are difficult to source. You can also exclude any products that you may find particularly boring.

2. Validate Demand and Competition With the AMZScout PRO Extension

After you create your list of ideas, you’ll need to validate the demand and competition for the product’s niche. A product may be the ideal size and have strong trends, but if the market is saturated, you’ll have a tough time generating a profit. With the AMZScout PRO Extension, you can gain deep insight into the demand and competition for any product category.

Below are the steps for using the PRO Extension to help you analyze any niche:

2. Search Amazon for product ideas. Use your list of products that you saved from the Database to look for products.

3. Open the Extension. When the results load, click the AMZScout icon in the upper right or lower left corner of your browser. The app will then populate the data.

4. Review the dashboard. Once it loads, the app will show you sales data for the top products in the niche. This data includes everything from the Database, plus additional metrics such as the product’s net profit margin.

5. Review the niche’s historical performance. Check the Niche Score and Niche History to see the niche’s trends. Niche Score gives you an overall score for the niche’s viability, on a scale from 1-10. It looks at demand, competition, and overall profitability. Niche History shows you how the niche’s interest is trending over time.

6. Find the highest potential products. Lastly, you’ll want to look at the historical performance of the most interesting items. To do this, select Product History to see the historical data for any individual item. This will reveal how the product’s price, best sellers rank, and sales have changed.

3. Use Existing YouTube Videos and Blogs

If you want to explore another way to find the best things to sell on Amazon, a good idea is to take a look at YouTube videos, blogs, and other online content. Many successful sellers create videos and post content to these platforms to teach beginners easy ways to look for products.

Additionally, articles like this give you a condensed list of the top selling items on Amazon. While you’ll still want to conduct your own research to ensure that the products are a good fit for your business, these places are a great starting point to help you get new ideas.

Which Amazon Product Categories are the Best?

Which Amazon Product Categories are the Best?By now, it should be clear that eachproduct’s category matters just as much as the item itself. Certain niches are better than others. Plus, other categories are restricted, meaning you’re required to obtain extra approval before you can sell these items. These include certain products like clothes, jewelry, grocery, and food..

So what are the best Amazon categories? Generally speaking, some profitable categories for Amazon sellers are:

Now, this doesn’t mean you can’t have success in other categories. However, these categories are generally a safe place to begin your search, given how many sales they tend to consistently generate over time. Whether you go with one of these niches or not, it’s a good idea to choose a niche that you’re interested in.

Examples of the Best Products to Sell on Amazon in 2023

1. Salt and Pepper Grinder Set

Salt and pepper grinder sets are a popular item in the Home & Kitchen category. This product is used to hold and grind spices. These items are simple, and they offer plenty of options for both private label and wholesale sourcing. They are also very small, which means they come with low fulfillment fees.

2. Silicone Scar Sheets

Silicone scar sheets are a popular product in the Beauty & Personal Care category. This product is used to help reduce the appearance of scars. These simple items are low-cost and easy to source. Plus, they are small, resulting in low shipping costs.

3. Mirabel Costume for Girls

Mirabel costumes for girls are a popular product in a new and emerging niche. This product is designed to match the dress worn by the character Mirabel in the Disney movie Encanto. Costumes are cheap to source and have great profit potential when selling on Amazon, especially during Halloween.

can a brand stop me from selling on amazon

The e-commerce industry thrived in 2020 and continues to grow. eMarketer reports that Amazon will generate $367.2B in sales this year. As a result, Amazon’s e-commerce market share increased to 40.4% of all sales! In addition, a rise in consumers choosing Amazon as a preferred platform increases new third-party sellers. However, unauthorized sellers continue to pose a problem for many brands on Amazon.

Envision Horizons CEO, Laura Meyer, sat down with top NYC lawyer Mark Rosenberg for his opinions and advice on preventing distribution leakage and unauthorized sellers on Amazon. Watch the interview here, and read his article on online distribution leakage here. We gathered some of the most critical insights from this interview and expanded on the covered topics. We will review:

Unauthorized Sellers on Amazon

Third-party sellers on Amazon have an extensive presence in online marketplaces. According to Statista, the third-party sellers disposed of 55% of paid units on Amazon last quarter of 2020. Additionally, in 2020 Amazon generated 80.46B U.S. dollars in third-party seller revenues, up from 53.76B U.S. dollars vs. the previous year. 

Many consider third-party sellers “unauthorized” because they buy and resell a brand’s product without permission. Unauthorized sellers have not established official relationships with the company whose products they are reselling. Though many views unauthorized sellers as “harmless”, often they pose a problem for brands. Most obviously, they cut into a brand’s sales. Secondly, their motive is to move products, not create a positive user experience and brand image. Because of these conflicting motives, unauthorized sellers can damage a brand’s reputation. Finally, brands can get caught in a price war against resellers and take back the buy box. 

Three Common Types of Unauthorized Sellers and How to Stop Them

Known Distributors

One can solve the issue by putting a wholesale dealer agreement in place. Including explicit language in the contract about your Amazon resell, and pricing procedures is essential. It is also important to continually monitor and enforce the policy with your distributors.

Reseller Purchasing from a Distributor

To stop resellers from purchasing from a distributor, trace back the seller and find the distributor. Then issue an explicit distributor agreement.

Reseller Selling Expired or Counterfeit Products

If you suspect counterfeit or expired products are being sold as your brand on Amazon, you can place some test buys. If the products are non-genuine (which could mean they are counterfeit, expired, have severely outdated packaging, etc), you can file a claim with Amazon. In these cases, Amazon will take action to resolve the issue. Hear lawyer Mark Rosenberg go into more detail on what can be considered a non-genuine product here. 

Retail Arbitrage

Retail arbitrage occurs when a seller purchases products from a retail outlet at a discount and sells these discounted products for a profit. An example of this would be finding a product at TJ Maxx for $10 and reselling it on Amazon for $25. This practice has grown in popularity due to its low cost of entry and short-term earnings. 

Entrepreneurs who are not careful can get into legal trouble using this method by, for example, labelling a product as “new” when it is not, changing a product’s packaging, or selling an expired or counterfeit good. However, the practice itself is not illegal. According to the first-sale doctrine, purchasers can legally sell another brand’s products as long as the merchandise has been lawfully acquired. However, it is crucial to note that the legal right to sell a product is not the same as the absolute right to sell on an online marketplace such as Amazon. Marketplaces institute stricter rules than the law, and these regulations are constantly changing. 

Therefore, retail arbitrage should be viewed as a temporary opportunity with the understanding that the privilege may be disputed or revoked.

Stopping Authorized Sellers 

Any seller who receives official permission to sell products from a manufacturer can become an authorized seller on Amazon. Without an effective contract and contract enforcement, even authorized sellers can pose problems for brands. To stop authorized sellers who are violating policies, brands can issue a cease and desist, restrict or terminate the agreement with the channel, or pursue other legal options. 

A good contract can prevent authorized sellers from causing problems for a brand. Explicit contracts will prevent third-party sellers on Amazon from 1. Selling wherever they want to whomever they want, and 2. Listing at whatever price they want.

A MAP policy is a policy that establishes the absolute cheapest price a distributor or retailer can advertise a product for. A MAP policy also defines the consequences for violating the minimum advertised price and the process a brand will follow in order to enforce it.

Brand Registry Protection

Amazon designed Brand Registry to legitimize brands on its platform. After enrolling in the program, automated protections use information about a brand to proactively remove suspected infringing or inaccurate content. Search tools give the ability to find and report suspected violations through a guided process. Amazon has over 350,000 registered brands. According to Amazon, “2.5 million bad actor accounts were stopped before they published a single listing for sale and over 6 billion suspected bad listings were blocked before they were published to our store”. Additionally, in 2019 Amazon Brand Registry launched IP Accelerator to help emerging brands obtain trademarks and IP protection from the earliest stages of their product life cycles.

Amazon Restricted and Gated Brands

Amazon began restricting or “gating” brands on a large scale in 2016. If sellers want to list products from gated brands such as Adidas, Levi’s, or MAC, they have to go through an approval process. Gated brands on Amazon usually see a large volume of counterfeit versions of their product. The most accurate way to tell if a brand is gated is to use Amazon’s “add a product” tool in Seller Central. This will tell you if there are listing limitations on that particular ASIN.

For more information on protecting your brand from the consequences of distribution leakage and unauthorized sellers, be sure to watch our CEO’s interview with top NYC lawyer, Mark Rosenberg.

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