What Aspects Of Hyperlinks Are Not Important For Seo

Since the World Wide Web is a network of hyperlinks, it’s important to understand what aspects of links are not important for SEO. The following list provides some insight into the areas that have little or no bearing on your search engine optimization efforts:

In this guide, we find out What Aspects Of Hyperlinks Are Not Important For Seo, which seo techniques should be avoided, what is anchor text, and how can meta description tags help with the practice of search engine optimization?.

So let’s start with hyperlinks. When it comes to hyperlinks, there are a few things that you need to know. In terms of optimizing your site for search engines, you need to do two things: add links and avoid adding too many links.

The first thing that you need to do is add links between pages on your own website. These will help users navigate through your site easily and keep them onsite longer so that they can view more content (which means more engagement). You also want to make sure that the links are relevant to the content that they point at so that Google knows what each link represents without having to click through each one individually; otherwise it might think that they’re spammy links or something similar which could lead them down a path where they won’t rank well anymore!

What Aspects Of Hyperlinks Are Not Important For Seo

You’ve seen them. The links that appear on your screen, the ones that beckon you to click and venture deeper into a website or an article. They’re everywhere—and they’re important for SEO. But if you’re not sure how to use them in your content or what aspects of hyperlinks will help your SEO, allow me to explain!

Anchor Text For Hyperlinks

Anchor text is another important aspect of hyperlinks that you should consider when trying to improve your SEO.

The anchor text is the clickable link that appears on a webpage and makes it possible for users to navigate from one page on a website to another. The anchor text should be relevant to the content on the page and should also include keywords that are relevant to what you’re advertising or selling on your site.

Relevance And Context Of Hyperlinks

  • Relevance is important for users.
  • Relevance is important to search engines.
  • The relevance of a hyperlink can be judged by the text that surrounds it, and by the context of the page where it resides.
  • Some examples of hyperlinks that are relevant include: “Click here”, “You might also like”, “Read more”, etc.

Links In The Same Font And Color As The Rest Of Your Text

Links should be styled in a way that’s different from the rest of your text. In other words, you want to make it clear that these are links, and not just words on your page. If you don’t do this, Google won’t be able to tell whether or not a word is actually clickable.

To style hyperlinks properly:

  • Use underlines instead of italics or bold
  • Don’t use colors that are too similar to the background color (i.e., if the text uses black as its primary color, don’t use white as your link color)

Trackbacks For Hyperlinks

Trackbacks are a feature that many blog owners use to let other blogs know they have linked to them, but they’re not important for SEO.

Trackbacks are also used by bloggers to connect with each other and allow their readers to comment on content.

Follow And Nofollow Attributes For Hyperlinks

You can also use the follow and nofollow attributes for hyperlinks. Follow attributes allow the search engines to track the link, while nofollow attributes are used to tell the search engines that they should not follow the link.

The most important aspect of using either one is knowing how it will affect your site’s rankings in Google. For example, if you have a page with a lot of links on it that point back to another site, you may want to use nofollow attributes so people aren’t taken off-site when they click through those links on your page. On the other hand, if you have an internal link between two pages on your own website – like if there was a “Contact Us” button at the bottom of one page and then another link at the top of another page which linked back up through multiple levels – then having this contact form open in its own window might be helpful because it would allow visitors who clicked on it from one part of your site but didn’t finish browsing through yet still get sent back where they wanted as soon as possible after submitting their contact information without having to go all over again!

These aspects of hyperlinks can benefit your SEO, but you don’t have to worry about them if you don’t want to.

You don’t need to be an SEO expert to know that hyperlinks are important for search engine optimization. If you want to rank well in Google and other search engines, you need to make sure your site has plenty of relevant and contextually relevant hyperlinks.

In this article, we’ll look at ways of improving the relevancy and context of your website’s hyperlinks.

When it comes to anchor text for links, there are two things that can benefit your SEO: having more unique anchor texts on each page; and having fewer keywords as anchor texts. While this may sound counterintuitive (since keywords are often considered “stronger” for ranking purposes), too many keywords as anchor text can actually hurt you in some cases by making it seem like you’re trying too hard (or worse).

It’s also important that all of the links on a given page match up visually with each other because people will notice if they don’t match up well enough. This means using similar colors or fonts when linking internally within your content or externally from one page on your site to another.”

which seo techniques should be avoided

Search Engine Optimization – indisputably one of the most important, and simultaneously shadowy digital practices. Even if you decide to train as an SEO specialist, the required skill set to perform the role effectively is diverse, encompassing both highly technical and creative elements.

From creating content to understanding server response codes, SEO is a broad, and often overwhelming occupation.

Nevertheless, it’s an essential component of any digital strategy and one that you should incorporate, regardless of your company size or industry. SEO can drive high quality, highly targeted traffic to your website as it’s the primary port of call for most internet users looking for something specific.

SEO, like every other digital marketing specialism, evolves at a rapid pace. This means, that for every innovation in the area, there’s an outdated technique that should be avoided at all costs. If you’re not an expert whose sole focus is SEO, these developments can often be hard to stay on top of, and your rankings can suffer as a result. That’s why we’ve created this comprehensive list to help you identify and sidestep the most old hat techniques, and guarantee SEO success.

1. Don’t over-prioritize keywords

Keyword research has long been considered a cornerstone of SEO. Creating content that features the keywords and terms your target audience are searching for seems like the most logical approach. However, using these keywords to excess will seriously harm your SEO strategy.

Using keywords in a way that doesn’t seem natural or complement the rest of your web page’s content will come across as spam, and could potentially deter a user from clicking. Rather than keywords, prioritize user experience, and the creation of content that is informative and easy to read.

Google is an example of a search engine that is a proponent of semantic search – which favours the context of a search rather than the exact keywords used. This means that Google delivers results that it believes are most relevant to a search term, rather than an exact match. As a result, you should focus less on including specific keywords on your landing pages, and more on creating content that anticipates a searcher’s needs. In short – quality over keyword matching.

2. Don’t create a landing page per keyword variation

Again, rather than focusing on a positive user experience, a common SEO tactic of old has been to create a single, separate web page for every variation of a keyword that a business wants to target and rank for.

Take the following keywords:

Previously, an SEO specialist would have created a landing page for each of these search terms, which would ultimately result in an unwieldy user experience as they try to navigate a plethora of pages.

As we mentioned before, Google now gives precedence to pages that cater to a searcher’s intent, which gives you the power to eliminate extraneous web pages. In reality, it would be much easier and effective to create a single product page for a rocking chair that subtly, organically includes all of the keywords mentioned above.

For the keywords referenced above, the needs and interests of each search are the same. All you need to do is create a single interesting, educational product page that is a healthy blend of imagery and text.

3. Don’t publish too much content

The advent of content as an important ranking factor has brought an overabundance of blog articles and text-heavy webpages, in the hope that this higher volume of content would result in increased traffic to a business’ website. But with this increased output comes increasingly diminishing quality.

More content doesn’t necessarily equate to more traffic. Any piece of content that sits on your website needs to have a distinct purpose. If you can’t easily define what that purpose is, it shouldn’t be on your site.

4. Don’t use lazy link acquisition techniques

When your business’ website is linked to by a number of other websites, these ‘backlinks’ are considered a hallmark of credibility by search engines, and you will rank higher accordingly. However, when SEO specialists reduce the concept of link building to this simple sentiment, they can forget about the key factors that make those links valuable.

Link exchanges are a method of reducing the effort required to build up authoritative quality backlinks, instead opting to offer a link back to a site in return for one from them. It may seem like an easy way to boost your ranking, but in an age when context and relevance rule, link exchanges can seem spammy and thoughtless.

Backlinks only count when they are high quality (i.e. relevant to your website and from a popular, authoritative domain). When you start using methods such as link exchanges or paying for backlinks, it sends a clear, unavoidable message to search engines that you’re trying to cut corners with your SEO strategy. Lazy link acquisition techniques are damaging, rather than helpful. Instead, take the time to focus on creating a long term strategy centred upon high-quality content that will inspire people to share, so you can build genuine links in a natural manner.

5. Don’t accept poor quality guest blogging

Guest blogging has long been a staple of an all-inclusive content strategy. The benefits can be manifold – it relieves the pressure that content creation can often place on a marketing department with limited resources. It can provide your audience with more varied content from different perspectives. It can build links.

So why then, did Matt Cutts, former head of the web spam team at Google, declare:

Because what started out as an authentic SEO technique has now become a mechanized method for gaining backlinks, with many participants disregarding the importance of quality content in favour of producing a high volume of repetitive, spammy content to which Google may respond with a spam penalty.

When done correctly, guest blogging, whether you’re accepting contributions or offering them to another site, can extend your brand’s reach, build its online following, and drive more traffic to your website. However, it’s important to be shrewd when deciding who to guest blog for, and who will blog for you.

If you accept a guest blog post from an unfamiliar author or a low-authority website, this could potentially negatively impact your ranking. Similarly, guest blogging for another site whose credibility is questionable won’t enhance your SEO either.

To summarize – make sure to only accept guest blogs from and blog for authoritative sites and industry influencers with solid reputations and strong social media followings. Anything else is unequivocally damaging to your business.

SEO is an essential specialism for any digital marketer, and it’s important to be able to understand and measure your effectiveness. For tips on the SEO metrics that matter, you can check out the Digital Marketing Institute’s Practical Guide here.

Finally, please feel free to share with us your thoughts on and experiences with the best and worst SEO techniques in the comments section below.

what is anchor text

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.

So for example, if you had a page on the basics of SEO,

Bad anchor text example: Click here!

Good anchor text examples: Click here to learn more about SEO; SEO basics, what is SEO; learn SEO.

The anchor text is also known as the link label or link title. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing. Links without anchor text commonly happen on the web and are called naked URLs, or URL anchor texts. Different browsers will display anchor text differently, and proper use of anchor text can help the page linked to rank for those keywords in search engines.

An exact match anchor text has the same keywords highlighted as the targeted keyword of a web page.

e.g. An exact match anchor text on this page would be the keyword “anchor text” hyperlinked to www.wordstream.com/anchor-text like so: anchor text.

Anchor Text Variation

When websites aggressively build exact match anchor text links, a Google spam filter is triggered. It is unnatural for web pages that link to your website to all have exact match anchor text. A bit of anchor text variation is natural, just like how a great portion of the internet’s links are naked URLs.

Anchor Text Manipulation

As a result of being a search engine signal for relevancy, it is possible to over-optimize your links’ anchor text.

Linkbuilders, or SEOs specialized in building links to a website, often control the anchor text from the links they build from other websites. These anchor texts are targeted – the keywords in the anchor text will match the targeted keyword of the page an SEO is trying to rank on.

A backlink is a link from another website. The backlink anchor text is the anchor text used by other websites linking to your website. The anchor text of these backlinks help search engines determine the most relevant keywords a web page should rank for.

One-Way Anchor Text Backlinks

If website A links to website B with an anchor text backlink and website B does not link back to website A, then you have a one-way anchor text backlink. One-way anchor text backlinks are sought out by SEOs because PageRank juice flows from one domain to another. It is believed that the more one-way anchor text backlinks a web page has from websites with high PageRank, the better they will rank on search engines.

Just like keyword stuffing, you can have too much anchor text on a given page. When there are too many keywords on a page linking to too many other pages of a website, or all to the same page but with different anchor texts, you have a case of excessive anchor text. The excessive use of anchor text within your website can lead to Google penalties as it is considered a spammy, user-unfriendly practice.

Because link builders are actively building links to their website with targeted anchor text, particular keywords will have a higher share of a page’s overall anchor text distribution.

A spammy anchor text is a link with an anchor text that has no relationship to the page it exists on or the page it is linking to. Spammy anchor texts are a common black hat SEO tactics to either temporarily rank for competitive keywords such as “pay day loans” or “buy viagra” but can also be used as a tool to harm a competitor’s website or individual through negative SEO and Google bombing.

Natural Anchor Text vs Unnatural Anchor Text

When web surfers link to your website, it is inevitable that you will get bad anchor text that does not help identify your web page’s topic. However, just like naked URLs, these are natural occurrences, and are not frowned upon by search engines. On the flip side, the lack of naked URLs, the excessive use of anchor text, and or a high number of targeted one-way anchor text backlinks are all signs of unnatural anchor text distribution. Search engines like Google may penalize websites that focus on manipulating anchor text when user experience is compromised.

To obtain natural anchor text links to your website, create good content and the links and anchor text should come naturally.

how can meta description tags help with the practice of search engine optimization

Meta tags are invisible tags that provide data about your page to search engines and website visitors. Here’s a quick guide to why they’re so important, and the six kinds that you should prioritize for SEO.

Meta tags are invisible tags that provide data about your page to search engines and website visitors.

In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.

Meta tags are placed in the <head> section of a HTML document, and so they need to be coded in your CMS. This can be easier or harder depending on the platform that powers your website: an “out of the box” solution like WordPress will have a dedicated section for meta tags like canonical links or meta descriptions.

However, before we get into the nitty-gritty of which meta tags to add to your site, let’s talk about why they’re so important.

Why do meta tags matter?

As previously mentioned, meta tags offer more details about your site to search engines and website visitors who encounter your site in the SERP. They can be optimized to highlight the most important elements of your content and make your website stand out in search results.

Search engines increasingly value a good user experience, and that includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site is displayed upfront in a concise and useful fashion.

Some types of meta tag relate to page structure and will ensure that your site is easy to navigate, while others tell search engines which parts of your page are important and which to overlook.

There are numerous different types of meta tags which fulfill different roles, and not all of them are relevant to SEO. You can find a full list in our complete guide to meta tags.

However, for the purposes of this quick guide, we’ve picked out the six most important meta tags that you need to know about for search optimization.

Six meta tags to improve the optimization of your site

1. Title tag

The title tag is one of the first things that users notice in the SERPs. It’s the title of your page that offers a preview of what your content is about.


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It’s important as it shows up in the search results, but it’s also pulled out to show up as anchor text and a title in social shares.

This means that your title tag should be clear, descriptive and usually not more than 55 characters.

If you can include a keyword in these 55 characters, you can enhance your SEO, but what’s even more important is to remember to add value. A title that has the right keyword without being clear won’t necessarily lead to improved results.

Your title tag is not just for your visitors, but also the search engines that discover your content. Thus, you need to blend clarity with context to ensure that your title makes sense to everyone.

If you’re using a plugin like Yoast SEO in WordPress, it becomes easier to add your title tag in the SEO section to see a preview of your page and how it can look at the search results.

Another way to add the title tag is through the site’s HTML, which should look something like this example:

<head> <title>Example Title</title> </head>

Takeaway: Pay attention to your title tags, be clear and descriptive.

2. Meta description

The meta description is of equal importance to the title tag. If the title tag is the title that appears at the top of a search result, the meta description is the snippet that displays underneath.

The meta description should provide an accurate description of the content of your page. It is usually the element that determines whether users will click on your page, which makes it important to spend time on its optimization.

Previously, the optimum length for meta descriptions was 150-165 characters, but a recent update to the way Google displays search results has resulted in longer snippets being shown on occasion. For more on what this means for SEO and how to adapt, have a read of David Portney’s comprehensive piece, ‘Google’s updated SERP snippet length: What should be your SEO strategy now?‘.

As with title tags, you can add a meta description via a plugin like Yoast SEO, or code it manually in your website’s HTML, as in this example:

<head> <meta name=”description” content=”Here is a precise description of my awesome webpage.”> </head>

Takeaway: Use your meta description wisely and take advantage of the opportunity to provide more details about your content. Make it appealing, concise and relevant.

3. Robots meta tag

The robots meta tag informs search engines which pages on your site should be indexed. This meta tag serves a similar purpose to robots.txt; it is generally used to prevent a search engine from indexing individual pages, while robots.txt will prevent it from indexing a whole site or section of a site.

A robots meta tag which instructs the search engine crawler not to index a page, or follow any links on it, would be written like this:

<meta name=”robots” content=”noindex, nofollow” />

However, if you want to tell the crawler to index and also follow your page, you would replace the robots tag with this:

<meta name=”robots” content=”index, follow” />

The robots meta tag is placed in the <head> section of your page, and the result might look like this:

<!DOCTYPE html> <html><head> <meta name=”robots” content=”noindex” /> (…) </head> <body>(…)</body> </html>

If you don’t add a robots meta tag, the default for crawlers is to index and follow your page.

Why would you need to use this meta tag? It might be that you have some pages on your site which are necessary, but quite thin content-wise. You don’t necessarily want them to be indexed in search, but they’re still important to the site, so you can use a noindex tag to prevent them from appearing in the SERPs.

Google also requires links to be nofollowed under certain circumstances. For example, in 2016, it issued a directive to bloggers to nofollow any links that they included as part of a product review, as “these links don’t come about organically”. If you want to nofollow an individual link, you can achieve this by adding rel=”nofollow” to the link HTML.

However, if you wanted to simply nofollow all links on a particular page, you can achieve this with the robots meta tag.

Takeaway: Manage the pages that search engine crawlers access on your site by guiding them through the robots meta tag. Use the robots meta tag to ensure that search crawlers process each page the way you want them to.

4. Alt text

Image optimization has become a very important element of modern SEO, as it offers an additional opportunity to rank in the search results, this time with your visual content.

Your images should be accessible to both search engines and people. Alt text can ensure both of these things: it provides a text alternative to images which will be displayed if the image doesn’t load, or will be read out by a screenreader; it also tells search engines what that image is meant to represent.

You can include keywords in your image alt text, but only if it makes sense to do so – don’t keyword-stuff this tag, as it will only end up harming the user experience for your visitors with accessibility needs.

Takeaway: Use alt text in your images to describe your visual content. This is a great opportunity to improve your SEO while helping both search engines and people to learn more about your images.

5. Canonical tag

If you have pages on your site that are almost identical, then you may need to inform search engines which one to prioritize. Or you might have syndicated content on your site which was republished elsewhere. You can do both of these things without incurring a duplicate content penalty – as long as you use a canonical tag.

Instead of confusing Google and missing your ranking on the SERPs, you are guiding the crawlers as to which URL counts as the “main” one. This places the emphasis on the right URL and prevents the others from cannibalizing your SEO.

A canonical tag can look like this in HTML:

<link rel=”canonical” href=”http://example.com/” />

Takeaway: Use canonical tags to avoid having problems with duplicate content that may affect your rankings.

6. Header tag (h1, h2, h3, etc.)

Header tags are part of your content; in short, they are the headings that you use to structure your page.

As well as improving user experience and ease of reading, header tags can also help search engines in understanding what your content is about.

The order of your header tags (from h1 to h6) highlights the importance of each section. A h1 tag typically denotes the page title or article headline, while h2 and below serve as subheadings to break up your content.

As important as header tags are, you shouldn’t overuse them – think quality, not quantity. Having five different types of heading on your page won’t help your SEO. Instead, use them tactically to break up your content and introduce the main point of each section.

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