SEO is a great way to improve your website. Learn about the top techniques for SEO, including what it is and how to do it. SEO is an effective professional service that can help you improve your website by ensuring you’re ranking highly in search results. The key to successful SEO is high-quality content and technical optimization such as keyword research, use of relevant keywords, synonyms and more.
In this post, we review What Are The Top Techniques For Seo, seo techniques for website, off page seo techniques, and what are the important types of seo methods.
What Are The Top Techniques For Seo
If you are looking for a way to improve your website, SEO might be the solution for you. Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engines via “natural” or unsponsored results. A successful search engine optimization strategy may depend on high-quality content and technical optimization such as keyword research, use of relevant keywords, synonyms and so on.
Identifying Keywords and Key Phrases
Keywords are the words or phrases that people type into search engines when they want information about a particular topic. Keyphrases are groups of keywords and phrases that people type into a search engine to find a specific page on your website.
Keywords are the words used in the title tag, meta description tags, and body content on your site. The keywords you choose should be related to your website content and subject matter, but they don’t have to be exact matches for what people would use as search queries. You also need to make sure that they’re not too broad (like “cat”) or too narrow (like “expert chat rooms for cat lovers”).
Relevant & Fresh Content
Content is king. It’s what makes your website unique and relevant to the user’s search, and it’s what people are looking for when they visit a website. Good content can help you rank higher in search engine results, get more visits from online users, and keep them on your site longer.
The best way to ensure that your content is relevant and up-to-date is by using a Content Management System (CMS) like WordPress or Drupal which automatically updates all of the pages on your blog with new information as soon as you publish it.
Optimized Title and Meta Description Tags
Optimized title and meta description tags are the most important on-page SEO elements.
Title tags are the first thing a user sees when they click on a link to your site, so it’s crucial that you make them count. Your title tag needs to be compelling enough for someone to click through and read more about your content. Keep in mind that each page of your website should have its own unique title tag (with the exception of paginated pages). You can see how well you’re doing with this by looking at how many times each page is being shared on social media sites like Facebook or Twitter using tools like BuzzSumo or Yoast’s Share Analytics tool. If there aren’t any shares happening, you might want consider revising your title tags.
Meta Description Tags:
Meta description tags are used by search engines as a way of describing what information users will find when they click on an individual link result in search results pages (SERPs), so it’s important that these descriptions accurately reflect what they’ll find when they arrive at your site. It’s also important not only because it could boost CTR but also because the snippet previewed here might end up being displayed above any other snippets from competitors’ websites if those competitors didn’t provide their own meta descriptions!
Optimized H1, H2, H3 Tags
H1, H2 and H3 tags are the most important tags on any page. The H1 tag should be used to describe the page’s content. The tag should be used to break up the content into sections, while is typically reserved for subheadings within those sections.
Here are some examples of how these tags can help you organize your content:
- If you have a large post that’s over 1k words in length, consider breaking it down into smaller chunks with different headings (H1). This will keep your readers engaged and more likely to finish reading through the entire article if it isn’t too overwhelming in size!
- If you want to add images or other media files but don’t know how they’ll fit together as part of an overall theme or narrative flow, try using different levels of headers (H2/H3) within each section so that things feel transitional between each chunk instead of disjointed across multiple columns at once.”
Responsive Website Design
- Responsive website design is a technique that allows the user to view the website on any device, including mobile phones, tablets, and desktops. It’s important because it helps increase the number of visitors to your website. This can be attributed to its ability to provide a better user experience; people will stay longer on your site if they’re able to use it more easily than without responsive design.
- Responsive design is an important factor in SEO because it helps increase the number of visitors to your website by improving its visibility in search engines. This can be attributed to its ability to provide a better user experience; people will stay longer on your site if they’re able to use it more easily than without responsive design.
HTTPS is the secure version of HTTP and uses encryption to secure data in transit between the user’s browser and the website’s server. This prevents eavesdropping, tampering and message forgery as HTTPS defines a mechanism for establishing trust between communicating applications over an untrusted network such as public Internet.
Breadcrumb navigation is a navigation system that shows the user where they are in a website or web application. It shows the user what page they are on and what pages they have visited to get there. Breadcrumb navigation can be used to encourage users to explore deeper into your site by showing them where they are, how far along their journey has taken them and which destinations remain unexplored.
Mobile Friendly Website
In addition to making sure your website is optimized for mobile, you’ll want to make sure that it is fast. Load times can be a major issue when it comes to user engagement and abandoning a page if the site takes too long to load. To achieve a fast loading site, use CDNs (Content Delivery Networks) and minify CSS/JS files. Also, consider using a CDN for images so that they load faster as well.
Finally, keep in mind that not all websites are created equal when it comes to mobile usability or speed. Some themes are much better than others at supporting users on tablets and phones as well as desktops; some plugins may also cause problems on smartphones or tablets if they aren’t coded properly—so make sure you do your research before choosing any theme or plugin!
Internal Linking Structures
Internal links are links that point to a page on your website from another page on the same site. Internal linking helps search engines understand the structure of your site, which means they can crawl it more efficiently (and ultimately rank you higher). This is especially important for e-commerce sites, as it will help you rank better in organic search results for product pages and product categories.
Internal links also help users navigate and explore content on your site, which brings them back again and again (increasing engagement). In addition to helping with SEO, internal link structures create pathways or “trails” through your website that allow people to discover new pages without having to rely on external sources like Google or Bing.
Image Alt Text
Image alt text is the text that describes an image to people who can’t see it. It’s used by screen readers for the visually impaired, but even if you don’t have any visual impairments, you should still add alt text to your images because it gives search engines more information about your page and increases your SEO.
The best practice for creating alt text is to include a concise but descriptive sentence or two that accurately explains what’s going on in the image—it’s not enough just to write “dog” or “chef.” You should also make sure that each image has unique alt text so Google doesn’t think your site is full of duplicate content.
One thing you shouldn’t do with image alt texts is use keyword-heavy descriptions or overdo keywords at all: Google penalizes sites for doing this (as well as other search engine optimization tactics).
SEO is an acronym for search engine optimization. It is a process of getting traffic from the free, organic, and editorial or natural search results on search engines.
SEO is an acronym for search engine optimization. It is a process of getting traffic from the free, organic, and editorial or natural search results on search engines. The goal of SEO is to improve the ranking of a website in Google by increasing the number of visits to that website.
The concept behind SEO is simple: if your site has great content, useful information and valuable resources which are relevant to your audience’s needs, chances are it will rank high in SERPs and people will find you when they’re looking for what you offer.
seo techniques for website
Google makes hundreds of changes to their algorithm throughout the year, which means that what worked for last year’s – or last month’s – SEO strategy might not be adequate this year.
It can get really frustrating when your site that was doing so well suddenly isn’t. If your organic traffic isn’t coming in like before, it’s likely because there have been some tweaks on how Google views content, which can affect rankings quite drastically.
Luckily we’re here with seventeen excellent SEO techniques for 2023 to help you improve your organic search presence — covering both basic and advanced SEO techniques.
1) AI Tools for Content Writing
One SEO strategy that will be even more popular in 2023 is using AI to write your content.
The kind of writing that an AI-powered tool can help you create includes: articles, blogs, landing pages, email copy, ad copy (Facebook Ads, Google Ads), video descriptions (YouTube), product descriptions, job descriptions, and more.
AI content writing is a process of using artificial intelligence – specifically, third-generation Generative Pre-trained Transformer (GPT-3), an “autoregressive language model that uses deep learning to produce human-like text” – to generate content that is both unique and relevant to your target audience.
These ever-improving AI-powered writing tools can help you create high-quality, keyword-optimized blog posts (or any other type of content) at scale. This SEO strategy for content marketing is becoming increasingly popular for good reason: With these AI writing assistants becoming more and more accurate, they can help you save time and money.
Using a GPT-3 AI tool may sound like a daunting task, but after the initial learning curve, it’s really not difficult. There are many different tools that can help you, including:
These tools uses artificial intelligence to help you write better content by understanding the topic that you’re writing about, doing some of the research for you, and then suggesting related headers or sections that you may want to include.
For instance, to write a blog post, a tool like Jasper can:
Here’s how it works: You provide the AI content writer with a topic/keyword and some basic information about what you want to cover. The more specific you are, the more specific the output will be.
The AI writing tool then does research on the topic and creates a draft of the article – all within seconds. You then review the draft and make any necessary changes before publishing it on your site.
Note: It’s important to run your finished draft through Copyscape to make sure your AI tool hasn’t inadvertently plagiarized someone else’s hard work.
Using an AI-powered tool to create your content helps you improve your SEO as it can generate content that is optimized for specific keywords. As a result, your content is more likely to rank higher in the search engine results pages (SERPs).
Check out Single Grain founder Eric Siu’s short video How to win at SEO for 2023 & Beyond:
2) App Store Optimization for Mobile SEO
App store optimization (ASO) is an SEO strategy that focuses on optimizing mobile apps in order to gain a higher ranking in an app store’s search results. The goal of ASO is to improve the visibility of an app in order to attract more downloads and, ultimately, generate more revenue.
ASO is similar to search engine optimization (SEO) for websites. Just as SEO helps website owners improve their visibility in Google’s search results, ASO helps app owners improve their visibility in Apple’s App Store or Google Play’s search results.
There are two main ways to optimize an app for better visibility in the app store:
Five tips for App store optimization:
Here are the guidelines for the Google Play and Apple iOS stores:
3) Implement Content Optimization Right Away
For most people, SEO entails publishing content regularly, targeting new keywords and getting links to those pages.
But experienced SEO practitioners know that you can increase your organic traffic more strategically by optimizing your existing content through a process known as “content optimization.”
Here are four ways you can implement content optimization throughout your site easily and quickly.
A) Find Appropriate Word Counts and Keyword Densities
Every SERP is different. Some queries are answered immediately in a featured snippet, whereas others are best served with 500-1,000-word sales pages. Then there are queries that require in-depth articles of 3,000+ words.
That’s all to say that there’s no right or wrong word count to aim for, as it’s purely contextual on the search query and its top-ranking pages. However, if you get this wrong, you’ll find it very difficult to rank.
B) Test Your Meta Titles to Optimize CTR
Title tags are one of the most important on-site tags to optimize a page for. Meta descriptions? Not so much. However, just because Google doesn’t look at a meta description to rank a page, it doesn’t mean they don’t matter.
A great meta description can give you a CTR boost, which can lead to higher rankings. Several years ago, Rand Fishkin described how Google might approach it during a Whiteboard Friday episode: “If the position four result is getting more clicks than the position two result, shouldn’t they be switched around?” Other reputable sources such as CXL have also concluded that CTR is a ranking factor.
Dive Deeper: * What Is Content Decay and How It Affects Your SEO * How to Write Hero Headlines to Skyrocket Click-Through Rates
C) Identify Pages with Declining Traffic Using Content Decay
As you publish more content, traffic and rankings from your old content inevitably start to slip.
Posts become outdated, competitors update their articles, you stop building new links, and so on. Whatever the reason, it’s tricky to keep everything up to date while also pursuing new topics.
Addressing your decaying traffic is one of the easiest ways to keep track of your older (but still valuable) content and prioritize where to spend resources on updating old posts compared to creating new content.
D) Cover Related Questions to Align with Search Intent
The “People Also Ask” and “Related Searches” sections in the SERPs are two magnificent tools you can use to uncover a user’s search intent.
For example, if you’re looking to rank for the keyword “content optimization,” you may be tempted to write a long tutorial on the subject (like this article). By answering the questions you find in the “People Also Ask” section, you may be able to drive some of the voice-assisted searches we mentioned earlier:
The “Related Searches” section at the bottom of the SERPs can also give you some suggestions as to what sections you could include in your article.
For each topic, you can navigate to the “Research” tab to display a list of also-searched questions.
4) Provide a Flawless Page Experience
Page site optimization has been a relatively weak ranking factor, which, naturally, SEO practitioners never took too seriously. Sure, it mattered, but not more than traditional on-site optimization and good ol’ link building.
Life in the SEO world moves pretty fast though. With the launch of BERT and MUM, the latest SEO trends show that Google wants to humanize its search engine by gearing its ranking algorithm towards metrics like, you guessed it, page site optimization.
Links and tags matter — and will continue to do so for as long as we can see — but they aren’t the only things to look out for. With the 2020 launch of the Page Experience Update, Google made this new metric a core part of its algorithm.
“a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”
Let’s be clear about something: Google has no way of knowing how users truly perceive a web page (although Elon Musk’s Neuralink may change that soon). Instead, they take four metrics that correlate with a page experience and make educated guesses.
The first metric is the Core Web Vitals, an amalgamation of metrics that measure a page’s load speed from a user experience perspective:
The other three metrics are a page’s mobile friendliness, the use of the HTTPS protocol, and the lack of intrusive interstitials:
If you haven’t paid any attention to your page experience, then here’s what you need to do.
Boosting page speed can do more than improve organic performance; it can also increase conversions.
One survey found that nearly 70% of consumers said that page speed affects how willing they are to buy from a website.
Once you have finished boosting your site speed, make sure your site meets the other three criteria that make an optimal page experience:
Dive Deeper: * How to Write Content for People and Optimize It for Google * How to Prepare Your Site for the New Page Experience Update * CWV Update: Why Google Keeps Changing How It Measures Your Site’s UX (and What to Do About It)
The SEO industry has speculated forever about the impact of user experience in Google’s ranking algorithm. Yes, a clean site architecture, a fast load speed, and mobile experience are important, but none of these factors truly had a strong effect on rankings…until recently.
As you may have guessed, the almighty Google once again decided to flip the switch and make one aspect of user experience critical within their suite of ranking factors: dwell time.
Before you can say I misspelled bounce rate, let me give you a rough definition:
Dwell time is the time a visitor spends looking at a page after they click on a SERP link and before they go back to the SERPs.
Let’s think of it with the following example:
Their dwell time would be 4 minutes and 35 seconds. On its own, this benchmark doesn’t make much of a difference to you or Google. But if Google thinks that people stay longer on this page than on our competitors’ pages, they will figure out that our page is probably doing something better.
The happier the users, the better it is for Google. Therefore, they will reward the high dwell time page over its competitors. How much? We don’t know. But it may be the extra nudge a page needs to steal a number one position for a highly competitive keyword.
To be clear: Dwell time isn’t the same as bounce rate, as the latter measures the number of visitors who land on a page and then leave without any other interaction. More specifically, it’s the percentage of single-page sessions divided by all the sessions for your website (or an individual page).
Bounces, like good ice creams, come in different flavors: some come from visitors via Twitter, others from direct sources (like bookmarks), and so on.
Dwell time isn’t time on site either, as the latter can include people who came from outside the SERPs. Dwell time is like the offspring of bounce rate and time on site, but way more SEO-friendly than its parents.
The bad news is that you can’t do much to improve your dwell time — except improve your user experience. Anything that makes your website more user-friendly will likely increase your dwell time. And the opposite is true, too: If your website looks untrustworthy, outdated or amateurish, new visitors are likely to bounce back to the SERPs and click on another result. And Google won’t like that.
Now that you understand dwell time, here are a couple SEO techniques you can use to improve user experience and give your existing content a boost in search engines.
A) Make Your Posts Easy to Read
Ever heard the phrase “formatting content for the web”? To stand any chance at increasing your organic rankings, you need to take that a step further and optimize content for readability.
These formatting tips can help increase the readability of your content:
B) Use the Inverted Pyramid Style of Writing
One of the basic rules of journalists is the inverted pyramid style of writing, which looks like this:
In this pyramid, the most valuable information is at the top of the article, with less important information appearing below. Readers that scan articles rarely reach the bottom of the page, so it makes sense to give them what they want as soon as they land.
6) Focus on Topic Clusters Instead of Keywords
Google is evolving and so is its algorithm. Its objective now is to understand the intention of its users — what they expect, what they’re looking for and, more specifically, what search results would best help answer their query.
However, don’t expect your website to appear on the first page of Google simply by creating keyword-focused content. It’s not enough to look at keywords alone; we need to look at the context around them. Also referred to as “user intent,” you must pay attention to what your users are looking for.
off page seo techniques
Most SEO tactics fall into three categories: on-page SEO, off-page SEO, and technical SEO.
All three are crucial to your SEO success. But they’re vastly different.
On-page SEO covers tactics you can control on your website to help search engines rank and understand your content better. Like your site’s content, title tags, keyword usage, URLs, internal links, etc.
Off-page SEO refers to actions taken off your website. Like backlinks and mentions on other sites.
Technical SEO refers to activities that directly impact how search engines index and crawl your site. Like site speed optimization, structured data, and more.
Why Is Off-Page SEO Important?
Think about off-page SEO as building your site’s reputation.
And highly reputable websites tend to rank better because search engines consider them to have more Expertise, Authoritativeness, and Trustworthiness (E-A-T).
One of the best ways to show E-A-T is through off-page SEO factors like backlinks, reviews, and recommendations.
Off-page SEO is not only important—it plays a major role in your site’s ability to rank.
5 Off-Page SEO Techniques That Work
Let’s take a look at five different off-page tactics you can use to boost your site’s authority and organic search traffic:
1. Link Building
Link building refers to getting other websites to link to pages on your own site. In SEO, these links are called backlinks.
The more backlinks from high-authority sites a page has, the more authoritative it may seem to Google. And that can help the page rank higher.
“Authority” is a measurement of a website or webpage’s overall quality. It’s based heavily on how many high-quality backlinks it has.
You want links from high-authority websites. They tend to be more valuable and can help you rank higher.
To find a website’s authority score, use our Backlink Analytics tool.
First, enter your domain and click “Analyze.”
Then, you’ll see the “Authority Score.”
Note: This doesn’t mean you should avoid links from websites with low authority. They probably won’t be as valuable. But they also won’t hurt your SEO efforts.
Another critical link building metric is the number of separate domains (referring domains) that point links to your site.
This Backlinko study shows a clear correlation between referring domains and higher rankings. Getting links from as many relevant, quality domains as possible should be a key focus of your strategy.
Enter any domain and click “Analyze.” The dashboard will quickly show the number of referring domains.
2. Content Marketing
Content marketing is an important off-page SEO tactic.
Publishing great content is an effective way to earn backlinks, gain media attention, and show E-A-T.
And finding ways to distribute that content to other channels can help boost off-page signals.
Some of those channels include:
Digital PR is now the link-building tactic of choice for many SEOs. It’s a great way to earn authoritative links at scale.
PR contributes to off-page SEO signals in more ways than building links.
A great PR campaign can also:
Social media isn’t a direct Google ranking factor. But it’s great for getting more attention.
The more people on social share your content, the more links for that specific piece of content you’ll probably get.
And even if you don’t get a link, you’ll get more attention. And more attention leads to more branded searches and mentions.
A win-win for your off-page SEO.
If you need a hand with your social media, check out our free Social Media Toolkit.
You can publish, benchmark, monitor, and more with one platform.
Influencer marketing is a strategy where brands work with popular bloggers and social media creators to promote their products or services.
It’s a phenomenal way to build your brand, amplify your content, and reach new audiences.
Influencers have large audiences. And can help ensure you’re present, as a business, on tons of different platforms.
For example, we can search for Instagram influencers, as shown here:
Filter by number of subscribers, category, price, and more to find influencers who may be most helpful for your brand.
You’ll see a list of filtered results.
Once you click on their picture, you’ll see their engagement stats. And a contact email, if publicly listed.
Guest posting gets your brand in front of a different audience and can lead to mentions and backlinks.
It signals to search engines that you’re an industry expert.
Plus, it’s one of the most effective link building tactics—as evidenced in our study of 850+ SEO specialists:
To find guest blogging opportunities, try searching on Google with search operators like these:
This will show you sites with at least one post written by a guest author.
If they’ve accepted guest posts before, they might also accept yours. And they might allow you to include a link to your site in your contributed piece.
For example, if you’re writing about affiliate marketing, you can search for “affiliate marketing” + “this is a guest contribution.”
And once your article gets published on another site, keep track of its performance. Both in terms of referral traffic and social shares.
It’ll help determine which sites are worth reaching out to again and which to avoid.
To start, open up Semrush’s Post Tracking tool.
Then, enter your post’s URL and click “Track Content Performance.”
You’ll then see a dashboard with a quick overview of your article’s metrics.
Analyze each post’s referral traffic, backlinks, and social shares.
Determine which topics and content types are more likely to attract new audiences. And work on creating (and pitching) more of those.
For a deeper dive into this strategy, read our definitive guide to guest blogging.
what are the important types of seo methods
Search Engine Optimization or SEO is a complex process that has a number of different types. All SEO types have the same goal: To optimize a website for greater visibility in search engines.
In this post you will learn the different types of SEO and what SEO techniques are applicable for each type.
Types of SEO
SEO is the process of making a website easier to understand by search engines and friendlier for users. The overall goal of SEO is to increase organic traffic from search engines by improving the positions the website appears in the SERPS for various search terms.
At the beginning (think early 2000), SEO was simple but over the years the whole SEO process has become complex.
When optimizing a website for search engines, you have to consider hundreds of rules to satisfy the various search engine ranking factors and at the same time keep your users happy.
To make it easier to handle, the SEO industry has come with different types of SEO. Each type is responsible for a number of SEO rules.
What is important to understand is that these subsets of SEO are not a different process, it’s just a way of breaking down a complicated process in several smaller processes that are easier to manage.
So, the various SEO types are:
The most important are Technical, On Page and Off Page SEO as shown in the diagram below.
Recommended Reading: Our SEO Checklist covers all types of SEO. For each type you get a checklist of the most important factors you should know about.
Technical SEO is exactly what the name implies i.e. technical parameters that affect the visibility of a website in search engines.
The main goal of technical SEO is to ensure that search engine crawlers can crawl and index a website without any problems.
The most important technical SEO guidelines are:
On Page SEO has to do with the page itself and how to make it friendlier to search engines and users.
It should be noted that while search engines look at a website as a whole, ranking is performed on a page level basis.
That’s why it’s important to pay attention to the optimization of each and every page on your website.
The most important on-page SEO guidelines are:
Optimize your page titles. This is a critical SEO factor. Page titles are shown in the search results and should be interesting for users to click. The title of a page should also give search engine bots enough clues on what the page content is all about.
Optimize your H1 Tag. While the page title is shown in the SERPS, the H1 tag is what is shown as the top heading of a page. An optimized page has only one H1 tag and usually it has the same values as the page title.
Optimize your headings. Besides the H1 tag a page needs to have sub headings (H2, H3) for the different sections. In case of long form content, subheadings make the page easier to read by users and scan by crawlers.
SEO for Images. Any images used on a page should be properly optimized, otherwise search engines cannot understand what they represent. Things like optimizing the filename, file size and ALT text are critical for image SEO.
Page formatting. Publishing a page with text and images without spending time to beautify the content is not a good SEO practice. Although Google cannot ‘see’ a page like a human, they have ways to understand how a page looks or if it’s full of ads and popups and this is taken into account during the ranking process.
Content SEO is a subset of on-page SEO. Content SEO is all about the quality of the content and how to make it better.
Because this is a very important SEO success factor, it is considered by many as one of the types of SEO. In many cases though, you can find content guidelines under on-page SEO, which is also a correct approach.
Publishing great content that users love and search engines can understand, is the winning combination.
To achieve this, you can follow these guidelines:
Start your content creation process with keyword research. Find the SEO keywords that are important for your website and incorporate them in your content.
Go one step further and look for long-tail keywords and semantically related (or LSI) keywords, and add them to your titles, headings and main content.
Publish content that is thorough and long enough so that users can get what they want and search engines to have enough clues to understand the context of your content.
Link out to other high-quality websites (if it makes sense) and to other pages of your website to help users learn more about a topic.
Make use of schemas and structured data to pinpoint to search engines important parts of your content.
Off Page SEO
Off-page SEO is all about promotion. While the previous SEO types concentrated more on the website infrastructure and content, off-page SEO has to do with techniques you can use to promote your website on the Internet.
Websites that are popular are more likely to rank higher on Google than less popular websites.
The most important off-page SEO methods are:
These backlinks act as ‘votes of trust’ and increase the authority of the target website (provided that they don’t have the nofollow attribute attached to the link).
Brand Promotion. Google likes to rank known brands high in the results because people trust them.
Besides promoting your website to get backlinks, you should also work on promoting your brand and encourage conversations about it in the various social media networks and forums.
Google can pick up these signals and reward websites that people talk about.
Local SEO is a type of SEO suited for local businesses only.
In other words, if you have a website and your goal is to get clients visiting your local store, then you should optimize your website for local SEO.
Everything that is mentioned above is valid for Local SEO, with the addition of the following guidelines:
Make sure that you have your business name, address, contact details on all pages of your website.
Recommend Reading: Our local SEO checklist covers in detail everything you need to know about Local SEO optimization.