Social learning is a great way to manage your team’s training needs. It can help you save time and money by providing access to the best resources without having to spend extra dollars on instructors or trainers. Plus, it’s easy for employees to use because all they need is an internet connection and web browser! The downside of social learning software is that it doesn’t always provide face-to-face interaction between students and teachers (unless they’re using video chat), which means some learners may not feel comfortable asking questions or participating in group projects online alone – especially if they’re newbies at this type of work environment altogether.”
In this guide, we review the aspects of Social Media Content Management Software, social media manager, social media content creation pricing, and Which tool is best for social media management?
Social Media Content Management Software
Social learning is a new way of sharing knowledge and ideas. It allows employees to get their training from other employees, rather than having it delivered by someone within the organization. It’s a great way to spread information quickly and easily, especially for teams with multiple locations or people who are located around the world. Social learning also gives you access to valuable feedback on your training programs so that you can improve them over time.
Why use social learning?
The main reason to use social learning is that it’s cost-effective. Using social learning software means you can reduce the number of traditional training sessions conducted in person, which saves training costs and time spent traveling to and from those sessions. Social learning also helps companies reduce travel costs by making remote employees more productive.
Social learning is easy for participants because it provides a platform for people to share knowledge and ideas with each other, saving time and money previously spent on traditional methods of training such as face-to-face classroom training or video conferencing.
Social learning software makes it easier for employees to connect with each other online than through traditional methods like emailing files back and forth over the internet (which requires additional time), which makes employees happier because they feel connected with their peers at work every day. The result is better productivity from your employees because they feel like they’re part of something bigger than themselves – whether this be a team or community within your organization!
How social learning works
Social learning is a combination of social media and e-learning, allowing learners to communicate with each other and share knowledge. It can be used for collaboration as well as communication and knowledge sharing. As it’s become more popular, social learning has emerged as an effective way to share information within organizations of all sizes and across industries.
When to use social learning
When should you use social learning? The answer is simple: when you need to train a team of people. The reason for this is that social learning tools are designed to be used by teams, and if you’re training an individual, chances are there’s a better way to do it.
But why do so many companies choose social learning over traditional training? There are many reasons! Here are just a few:
- They want to reduce the cost of training. By spending less money on in-person classes, your organization can free up more funds for other important business needs (like hiring new employees).
- They want their employees to have access to valuable information whenever they need it—whether that’s during work hours or after hours at home. This means less downtime where no one knows what they’re doing!
Uses and applications of social learning
Social learning is a great way to share knowledge and ideas. It can be used in many different ways, from sharing information to creating a community of learners.
You can use social learning for:
- Sharing best practices
- Providing feedback on others’ work
- Sharing links to relevant articles or other resources
Benefits of social learning
Social learning is a cost-effective way to share knowledge. It’s a great way to train remote teams, since everyone can access the same information at the same time. Social learning also provides a platform for collaboration: employees can get their questions answered by teammates in real time, and they can even leave comments on each other’s work so that others are able to see how their skills compare with those of their colleagues. You can also use social learning tools as a means of keeping employees up-to-date on industry news and best practices—a useful resource for professionals looking for ways to grow within your company
Social LMS software offers a wide range of benefits, including the ability to share knowledge and ideas without the need for traditional face-to-face training.
Social Learning Management Software (SLMS) is a comprehensive and collaborative tool for designing, organizing and delivering learning content. It offers a wide range of benefits, including the ability to share knowledge and ideas without the need for traditional face-to-face training.
Social LMS software provides an effective way to organize, manage, communicate and deliver eLearning content while encouraging collaboration between learners who learn from each other in a more engaging way.
In this article we will look at what social learning really means and how it can be used as part of your organization’s overall corporate strategy.
social media manager
Like any senior marketing role, becoming a good Social Media Manager needs a wide range of skills to create engaging social content that converts as many followers as possible into loyal customers.
If you’re an aspiring Social Media Manager but aren’t sure where to start, this post will help you to identify the essential skills you should hone for a successful career in social media management.
What is a Social Media Manager?
Typically, a Social Media Manager is the person in an organization who is trusted with monitoring, executing, filtering, and measuring the social media presence of a product, brand, corporation or even individual.
A social media manager is often called the ‘voice of the company’.” The role may also be referred to as ‘Community Manager’ (although this title has become slightly outdated) or ‘Digital and Social Media Manager’.
What Do Social Media Managers Do?
Social Media Managers create and maintain brand promotions, company information, and marketing campaigns for their company across several social media networks. Use a digital marketing campaign checklist to make sure your content is on track.
They also know the best social media metrics to focus on and use free or paid tools and respond to questions and comments according to the company’s voice and guidelines. Social Media Managers work daily to produce new content, constantly innovating to push new ideas and formats and measuring how well those ideas perform.
Social Media Managers may report to a Social Media Director (in larger organizations) or the Head of Content or brand. They work with other creative groups such as marketing and public relations, as well as the sales department, to drive lead generation campaigns that the sales team can convert into revenue. A Social Media Manager is expected to keep up with new trends along with company and industry news.
An in-demand role, Social Media Manager positions typically require a bachelor’s degree in marketing, public relations or similar. According to Glassdoor, Social Media Managers earn an average salary of over $46,000 in the U.S.
The role is fast-paced and varied involving many tasks in the space of a day! Some of the tasks a Social Media Manager might do are:
These are just a few examples of tasks that you may need to do. But remember, each day can be different, so keeping on top of your content calendar and social campaigns is crucial to online success.
An online social media course can steer you in the right direction and help you gain advanced skills to get promoted to management!
7 Skills You Need to be a Great Social Media Manager
Now that you know what the role of a Social Media Manager involves, here are some of the skills you’ll need to do your best in this role.
Social media managers do a lot of writing, sometimes more than a dozen posts each day. Plus, each social network requires a slightly different style of writing. Linkedin, for example, requires a more professional tone, while Facebook is more light and fun. SEO copywriting knowledge is also very helpful to know about. (More on this later!)
You must be able to create messages that are quickly understood by your brand’s audience and promote a positive sentiment. In essence, through writing the Social Media Manager should enhance their brand and become ‘the voice’ of the company. Some important types of writing include:
Social media managers must stay up-to-date with the ever-changing world of social and digital media. This includes new measurement/analytics tools, industry and world trends, and tracking what you competitors are doing, even on a daily basis.
Great Social Media Managers set up Google Alerts on popular topics and use tools like Feedly, Ahrefs and BuzzSumo to keep up with trending content. The Twitter Trends sidebar and the TikTok ‘Discover’ tab are useful, while hashtag research can also help.
Though SEO is often considered a separate department within organizations, that way of thinking is disappearing as SEO has become an integral part of content marketing and social media..
In fact, SEO can have a great impact on your social media content. A good Social Media Manager knows this and strives to write SEO optimized copy on social networks. When you embrace SEO as part of your strategy, you can attract a larger audience with an interest in your products or services, leading to more potential customers.
When thinking about combining SEO and social media, ask yourself the following questions:
4. Social Media Expertise
It may seem obvious, but a Social Media Manager needs to have great social media skills! Although these can be learned over time through research and experimentation, if you’re aiming for a job at a large company, you’ll need a few years of experience under your belt.
The type of knowledge you’ll need to outshine your competitors includes:
The graphic below shows the types of content that marketers believe are the most valuable for achieving their goals on social media.
5. Customer Services
When 47% of customers prefer brands that offer strong social media customer service, Social Media Managers need to make sure they have the skills to match.
Customers often look to social media accounts for help with answering questions about products and services, and if nobody is there to answer those questions (even on nights and weekends!), their impressions of that brand will likely sour. A successful Social Media Manager understands that your social media presence is your brand’s face and voice online. So, everything they say or do on social platforms is a representation of the brand.
While the role of Social Media Manager is often defined as 9-to-5, individuals should be available to respond to comments and questions at any time. Most Social Media Managers access their company accounts on their mobile devices so they can respond when necessary.
If there’s no one to take over social media while you’re on vacation or out sick, you may still be on the hook–even when you schedule posts ahead of time.
While a lot of the content you’ll put on social media will be written, visual content is also crucial. The right video or photo can be shared hundreds or even thousands of times, and you need to understand how to create platform specific social media content.
It’s valuable for Social Media Managers to have a knowledge of design to create visually appealing graphics to complement your posts. Know Your Meme can be helpful in keeping up with daily development of new memes (if appropriate for your company).
Video is also an essential component of your social media strategy, so if you can gain skills in that area, it will be extremely helpful. As Hootsuite explains, a good Social Media Manager will “know great video when they see it, and most importantly have a firm grasp of social video trends and how they fit into each major network.”
With the meteoric rise of visual platforms such as Instagram and TikTok, the quality of your videos is hugely important. Make sure you use social media for storytelling to speak to your audience alongside a clear, concise message about your brand.
Flexibility is important in any marketing role, but even more so in social media management. The social media landscape moves so quickly that being adaptable is an absolute necessity.
It’s not enough to be able to schedule posts. You must be able to try out new features and change things up based on trends and the continual testing and analytics that you should be running on your posts.
Once you have the analytics in front of you, you also need the flexibility to try new things to make your social media work best for you. A/B testing (writing posts in multiple ways, with different images) can help you quickly determine which types of images and copy work for your company – and which aren’t. Use this beginner’s guide to A/B testing so you can optimize your approach.
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social media content creation pricing
If you’ve ever wondered, “How much does social media marketing cost in 2022?” a standard social media management package will cost $750 per month and cover Facebook and Instagram. Or, for a freelancer to manage your social media, you’ll pay between $285 to $795, depending on how many posts and channels you want covered.
The end price will always be tailored to what exactly you need. For an idea of how much you’ll actually pay, you can use our completely free social media cost comparison tool to compare real quotes from leading agencies.
As businesses recover from the Covid-19 pandemic, and struggle through a recession, growing your sales is more important than ever. Social media outreach can be an effective tool for hooking new customers and strengthening loyalty of existing ones.
In this article, we’ll explain how much social media management costs, breaking down the price of various services you can afford with your budget.
How Much Does Social Media Marketing Cost?
You have two options here. You can either work with a social media management company, which typically charge monthly, or you can hire a freelancer, who usually charge by the hour. Below, we outline the average cost of both options.
Social Media Marketing Company Costs
The services of a social media marketing firm can come in anywhere between $50-$300 per hour depending on the breadth of services you’re looking for.
Taking digital marketing firm BrandLyft for an example. They’ve received five-star customer reviews from the majority of their clients. Let’s look at some quick-fire stats from Clutch.co:
Pricing may not always be on an hourly or per-project basis. Some social media marketing companies offer monthly price packages for a standard set of service. This can take a weight off your shoulders as you can easily plan month-to-month budgets this way.
Here are some examples of the lowest monthly costs for social media marketing companies we’ve found to be high quality:
Social Media Marketing Freelancer Costs
These days it’s easy to find peer-reviewed social media managers offering freelance services through platforms like UpWork and Fiverr. In researching these prices, we included top-rated and vetted freelance professionals endorsed by their respective platforms as reliable for quality and punctuality. You can always find someone willing to do the work for less money, but buyer beware of poor quality marketing which could actually harm your business rather than enhance it.
Here’s an idea of standard costs of custom social media post creation (including research and creative content production):
[Prices correct as of November 2022]
Agencies like MarketerHire or Virtual Employee offer an even more thorough level of vetting and will match you to a specific pool of professionals according to your business’ needs.
Alternatively, you can access Expert Market’s trusted supplier network if you provide us with a couple of basic details about your social media marketing.
What Would it Cost to do Social Media Marketing Myself?
The first cost you’ve got to consider if doing social media marketing in-house is the staff time; the upkeep of one social media channel ideally requires an hour of concentrated work per day. If you’re willing to commit the time to posting regular updates and monitor customer messages, it’s a great way to maintain brand authenticity. Plus you can ensure each message is consistent in tone and information.
You can do this for free or relatively cheaply with professional-grade social media tools. Our top recommendation is Planable, which allows for clear channel oversight and makes it easy for colleagues to work together on making, planning, and approving posts. You can start for free, and plans for upgrading are $13 monthly per user or $26 for better features.
Alternatively, Hootsuite offers a free 30-day trial and a much more comprehensive set of tools. Pricing is $49 monthly per user; $249 monthly for three users or $739 monthly for five users. We’ll go into tool pricing comparisons more at the end of this page in the section ‘Are Social Media Marketing Tools a Cheaper Option?’.
What social media services will I get for my money?
Here’s the question you really want answered: “What exactly will I get in return for $X,000?” and it’s important you can give a satisfactory reply when the finance department hears your figures.
Here’s a list of basic social media management services you can expect to receive:
Hm, do some of those seem a bit wishy-washy? You may be wondering whether clicks, hearts, shares and follows actually translate to increased sales, turnover and ROI. It’s true that having more followers doesn’t automatically mean more customers, and it’s not a good goal to just “add more followers” in exchange for your marketing budget. You’ll want to think more carefully about your benchmarks for success.
Before you go into your first meeting with a potential social media manager, you should draw up concrete business goals based on your particular industry. Here are some examples:
Instagram is the number one most used social media channel for marketing purposes, followed by Facebook and then Twitter. Statistics: HubSpot 2021
Don’t forget, however. that there will inevitably be more intangible benefits to polishing up your social media presence. Although harder to measure, you may want to consider the potential knock-on effect of these when it comes to improved investment opportunities, hiring and retaining talent, and responding better to market changes. To name a few:
It requires more creative thinking to see the wider brand value in the above, to be sure. If your business needs to focus on sales and conversions, you always have the option to invest more directly into social media advertising, specifically.
If you choose to pay for social media advertising services, these should entail:
Social High Rise lists three types of Facebook ad campaigns, ranging in cost from $99 per month to $399 per month.
How Much Does Social Media Marketing Cost Per Month?
It’s worth looking in depth at the various services you can afford depending on your monthly budget. Generally, the more you pay, the more social media channels your social media manager will cover.
To give you a clearer picture, let’s explore the price plans, add-ons, and additional costs charged by two of the best social media marketing companies: Lyfe Marketing and Social High Rise.
Lyfe Marketing Pricing
If you’re struggling with the time commitment of responding to social media comments and uploading new posts, Lyfe Marketing will take this off your hands. They’ll create original content for your brand, and respond to up to ten user comments per day.
If you only use Facebook and Instagram and you’re happy with 12 posts a month, you can pay $750 per month plus a setup fee of $150. However, you’ll pay more if you have bigger requirements and ambitions.
All plans come with an account manager plus one hourly consultation per month to ensure your campaigns are on track. The monthly catch-up is a great chance to ask nagging questions about your social media strategy and get expert advice on how to manage your public reputation.
Lyfe Marketing Social Media Management Pricing Plans
Lyfe Marketing charges a one-off setup fee of $150 for social media management services.
Social High Rise Pricing
One of the best social media marketing companies for small businesses, Social High Rise’s core social media management plans are cheaper than Lyfe Marketing’s, starting at $249. However, it’s not clear how many social posts this cheapest plan entitles you to. Social High Rise also offers a variety of paid add-ons to bolster your Facebook posts and advertising, ranging from $25 to $399 per month.
Social High Rise Social Media Marketing Pricing Plans
Each plan comes with a one-off setup fee of $199.
All pricing on this page is correct as of November 2022.
How Much Do Businesses Spend on Social Media Marketing?
According to research by the Content Factory, the average company in the US spends between $200 and $350 per day on social media marketing. This means total costs can end up somewhere between $6,000 and $10,500 per month, equating to anywhere between $72,000 and $126,000 annually.
The reason these figures are much higher than those we’ve cited is because they include all potential overheads, such as hiring in-house social media staff and training them up. These are things you don’t need to worry about when you work with a social media management company or freelancer – so you can see how you might save money by working with a third party instead of managing your social campaigns in-house.
Which tool is best for social media management?
All the social media platform algorithms are rewarding the constant flow of new content and unique engaging posts. It’s hard to stay on top of all these social media platforms, keep being relevant, and constantly engage with your audience.
Social media algorithms are very unforgiving of inactivity and lack of engagement. If you can’t keep up, your audience will start to decrease and your brand will become less relevant and harder to notice in that constant social buzz.
We have closely reviewed the best social media management tools that will help you keep on top of it all. They help you easily find and curate unique content to share, schedule social media posts across all social channels and manage comments, reviews and messages.
This article will help social media managers to find the best social media management software based on your social media strategies and save time when achieving their goals.
Our Top Picks for The Best Best Social Media Management Tools for Each Focus Area
Best for social media agencies and large teams
The social listening for hashtags and mentions and the multi-channel review management help social media managers stay on top of all the important conversations. What makes it perfect for marketing agencies is the ability to set up an approval process that includes your clients and the white-labeled custom reports that can be sent directly to your clients.
Best for content discovery and blog re-distribution
In case your shareable content is mostly text-based, then it’s more important to quickly discover relevant external blog posts and re-distribute them. The content curation feed is perfect for that. You can also automatically generate Quote Bubbles to visualize the most important bits of your content. The social scheduling and RSS feed make it a powerful social media tool.
Best for social conversations and collaborative inbox
With the Social Inbox, you can have conversations on private messages, comments, and reviews across all the social media channels. Create rules for automated messages and assigning conversations based on your criteria for smooth team collaboration. Combined with the publishing calendar and detailed social insights, AgoraPulse qualifies as a social media CRM.
How to Choose a Social Media Management Software?
Managing your social media accounts on Facebook’s native Publishing Tool or Facebook’s Creator’s Studio can work well until you have a social presence on more platforms.
For example, if you’re also on Twitter and LinkedIn and want to manage and schedule content across all these channels, then choosing a social media management tool is a step you need to take.
It will not only make bulk publishing easy for you, but you can also engage with followers at scale, discover sharable content, track hashtags and keywords and improve by learning from the social media analytics insights.
If you’re a social media agency or team, then workflow automation, content collaboration, task management, approval workflows, and white-labeled reporting can really boost your efficiency and results.
For all of these aspects and features, consider your social media strategy today, in a year or 3 years from now. Ask your internal teams and gather input as to what’s important to them. Make a list of essential features that you would need from your social media management software.
And most importantly, try them out. All of these social media tools have either a free plan or a free trial. Below, we’ve carefully researched all of the most popular social media management platforms and we’ve looked in depth:
See the detailed reviews for the best social media management tools below.
What are the Best Social Media Management Tools?
AgoraPulse is the best social media management platform for social conversations and collaborative inbox.
It is our top pick for the best social media management tools because it includes a flexible post scheduler, social inbox, and advanced social media analytics. It’s an all-in-one platform that includes all the tools you’ll ever need for your social media marketing efforts.
The social inbox is one the most sophisticated solutions, because it allows for saved replies, assignments, labeling, reviewing, and approvals. While the paid plans are more on the expensive side, it doubles as a social CRM tool for all of your social media interactions.