If you’re looking to get your business in the press, we’ve compiled a list of the best press release services. Whether you’re trying to increase traffic to your website or want to announce a new product launch, press releases can help you spread the word about your business and drive more audience engagement.
Press releases are an old-school marketing technique that still have a place in today’s digital world. If you’ve never written a press release before, our guide can help you create a great one. In this guide, we review the Best Press Release Service For Seo, cheap press release distribution, global press release distribution, and press release agency.
Best Press Release Service For Seo
Press releases have been around since the 19th century, but they’re still an effective way to get your business in front of the right audience. We’ve compiled a list of the best press release services based on price and features.
Easy Press Release Distribution
Easy Press Release Distribution is a great tool for small businesses. They have a free version and a paid version, but the paid version is affordable and gets you more features than the free version does.
MarketersMedia
MarketersMedia is a press release distribution service that provides a variety of options for businesses to distribute their press releases. MarketersMedia has a free option and a paid option. The free option allows you to distribute your press release to over 1,000 media outlets.
If you are looking for an affordable way to get your company’s name out there and increase traffic on your website, then MarketersMedia may be the perfect choice for you!
BlazePress
BlazePress is a press release distribution service that can be used to promote your business. With BlazePress, you can distribute your press release to hundreds of news sites and blogs.
BlazePress is one of the more expensive services on this list, but it has a lot of features that make it worth the price:
- Press releases are distributed in PDF format with images included. This makes them easier for journalists and bloggers to read and saves them time.
- You can connect with an editor at BlazePress who will help write content for your site before submitting your press release so as not to waste time with editors who won’t accept PRs from unproven sources (more on this in Part 2).
- You can use their “media alert” feature which automatically sends out personalized emails when someone posts about or links back from one of the websites where you’ve posted a press release—this allows you to track linkbacks using Google Analytics (more on this later).
PR Newswire
PR Newswire is a leading global provider of news distribution and marketing solutions to businesses, organizations and individuals. PR Newswire offers press release distribution services to businesses and organizations of all sizes.
The PR Newswire service allows you to submit your press releases for distribution on their website, as well as via their highly regarded newswire service. They have over 100 million unique users per month, making it one of the most popular press release services on the Internet today.
We’ve compiled a list of the best press release services based on price and features.
When it comes to picking a press release service, price is one of the most important factors. If you’re on a budget and need a press release drafted quickly, there are services that will help you get the job done for $99 or less. On the other hand, if you want all of your releases written by someone with expertise in SEO or expert knowledge in your industry (or both), you can expect to pay more than $200 per release. Other factors that should be considered include reputation, quality control processes, and post-release support services.
cheap press release distribution
Small businesses can use press release distribution services to put out information they want the public – or even journalists themselves – to know. Taking advantage of such a service is an efficient form of content distribution and can supplement a firm’s digital marketing campaign.
When a business uses a PR distributor, providers like eReleases, Newswire, or PR Distribution send out an email or other electronic message containing the business’s press release to a range of media outlets.
Sometimes the journalists or other media contacts in a business’s distribution network who receive the release will decide that their readers or viewers will be interested in the information it contains.
When that happens, they may decide to publish it themselves or use it to create their own content about the story in the release, resulting in low cost or free media coverage for the business.
That output is called ‘earned media’, and it’s valuable because everyone who follows that outlet regularly is likely to see it – including potential customers of the business who sent out the original release.
Even if no earned content ends up being made, most PR distribution companies offer other valuable services.
What else do PR distribution companies do?
The kinds of additional services PR distributors offer often include:
How to choose a press release distributor
When choosing a press release distribution company, small businesses should carefully consider:
There are public relations companies that offer a free press release, too. However, specialist PR professionals tend to do a better job.
Sitetrail
Sitetrail is known to have the largest media list for authentic news articles. They are currently the only platform that adds editorial news and SEO to the PR mix. This means they do press releases as well as editorial news articles by prominent media outlets like Forbes and Entrepreneur with no need for the “press release” tag in your content.
Sitetrail has the following features:
Who is it right for?
Sitetrail is more effective for companies who want to scale their online presence and SEO performance. So online stores, affiliate sites, newspapers, and any B2B or B2C entity that needs to excel in very competitive markets tend to use Sitetrail to increase their performance and reach. It is also used by reputation management agencies who seek to reach deep into specific media circles around the world.
How much does it cost?
Cision PRWeb
PRWeb focuses on offering a press release distribution service that delivers measurable results for small businesses online.
PRWeb offers powerful analytic tools, a strong focus on the online performance of press releases, and flexible pricing.
Who is it right for?
PRWeb may work for small businesses less interested in getting into national print publications than increasing their online profile. Examples include companies that:
How much does it cost?
Newswire
Newswire is unique for its extremely responsive and helpful customer service. Of the top six news release distribution organizations, Newswire responds to questions fastest.
The Newswire website is also much easier to navigate than its rivals.
Newswire’s pricing structure is also unusually detailed. After reviewing the product page, it’s clear exactly what features are included and which cost extra.
Who is it right for?
Newswire may be right for small businesses:
How much does it cost?
Newswire has four single-release plans:
eReleases
eReleases have a big distribution list and are fairly good value, especially considering that their list includes big names, like:
Despite this, the information eReleases offer about the services they provide is often vague. Their website is also slow to load and cluttered with pop-ups, videos, sliding images, and ‘special offers.’
However, their customer service team are more responsive than some of their competitors like PR Distribution, and they’re generally good at answering specific questions after a few hours.
Who is it right for?
eReleases is best for small businesses:
eRealeases are charge per press release and don’t offer subscriptions.
How much does it cost?
Although eReleases’ prices are slightly more expensive than average, they offer the highest outlet-to-dollar ratio among the top six services, making them the best value for money for businesses aiming for the widest distribution at the lowest price.
However, businesses looking for the lowest cost press release by dollar amount might be better off with PR Distribution, which has a single-release plan for $69.
Send2Press Newswire
Send2Press Newswire focus on traditional media. Their releases reach a large number of reputable outlets (6,000+) at rates most small businesses can afford.
global press release distribution
Share your brand’s message with the world
Let PR Newswire help you navigate global language and cultural rules with ease and reach influencers around the world. We provide distribution to 170 countries in more than 40 languages and offer local and regional media expertise to help you best engage with each region’s audiences.
Acquire new audiences across Asia
Brands have unprecedented opportunities to tap into Asia’s diverse business and consumer climate, which has a large appetite for content. PR Newswire’s established channels help you send your message to the right audience.
Reach Europe, the Middle East, Africa & India
For influencer reach and market-leading online visibility, turn to PR Newswire to share your message with local audiences in Europe, the Middle East, Africa and India.
Capture targeted attention in Latin America
Share your story with Latin America’s flourishing audiences through PR Newswire’s channels and promote messages that will resonate with this market.
Share your content across Canada
By focusing on both the Canadian and U.S. markets, your brand has an increased opportunity to build awareness and share your message with a mature North American audience and a stable business and consumer climate.
press release agency
Despite a growing distrust in the mainstream media over the last few years, consumers still view press coverage as the most trusted source of information. This is why public and private businesses continue to believe in the power of public relations (PR) and routinely send out press releases to journalists in hopes of building credibility.
While most journalists still prefer to receive customized, one-on-one emails, one in five will still check news tips sent via press release distribution services or newswires.
Newswires enable businesses to distribute news stories to a large, targeted audience of journalists and public influencers at a price. These tools are relatively quick and easy to use. PR pros and newbies alike can utilize these services to help scale their comms operations.
How to choose the best press release distribution service
With so many choices out there, finding the most suitable one for your business can be a challenge. Here are some factors to consider:
1. Target audience
The first thing you need to know is whether the service can help you reach journalists and influencers who create content for your target audience in a specific location. Pay attention to the business categories and locations that you can reach with the tool in question.
Another thing to look at is whether you’re aiming to get coverage from specialized, trade publications (often B2B-focused media) or mainstream, consumer-focused media outlets. Most press release distribution services cater to the latter, and thus not all can help in terms of reaching a specific business audience in a given niche.
2. Features
Most press release distribution services offer two core functions: sending out the press release to journalists’ inboxes and publishing the press release on official partners’ news outlets and blogs. Some newswires provide extra features such as sending out the release to social media influencers, the ability to make your release appear high on Google’s search results, and even website creation for your company’s investor relations arm.
Be advised, some newswire services ask for a premium if you want to upload photos, videos, and audio content into the press release. Finally, you should also consider the tool’s reporting features. What kind of data and insights can it provide to measure PR success?
3. Pricing
Press release distribution services have massively varied pricing plans. Further, each service may charge extra for features that go beyond the core functionality of distribution. For first-timers, we recommend opting for a no-frills service with transparent pricing and no surprises.
Recommended organic press release distribution services
Organic coverage is when the media takes a genuine interest in your news, and decides to run the story. This can sometimes include interviews. It’s useful for building reputation (example).
Launched in 2019, this app has rapidly grown to become a trusted place to craft press releases among PR professionals. Recently, the company announced that it’s now offering press release distribution in the US and Asia.
ContentGrow distributes press releases using a combination of direct media approaches, third-party newswires, and agencies. This is a good option for marketers looking to combine both expertise and execution for PR campaigns.
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Prowly also offers end-to-end press release distribution for businesses looking to leverage its database of over one million contacts. It comes with a detailed media contact builder, drag-and-drop editor, and analytics tool. To stay connected with media members, businesses can also build their own newsrooms on Prowly’s platform.
Brands will also get recommended contacts, based on each press release’s topic, via Prowly’s smart suggestion feature. This allows marketing teams to reach out to the most relevant journalists and get more exposure.
Packages start from US$119 per month billed annually. However, it’s important to note that this price does not include access to Prowly’s database of media contacts, which incurs an additional charge of US$100 per month for 1,000 contacts or US$150 per month for 3,000 contacts.
Recommended newswire services
Newswire syndication is similar to buying ‘sponsored’ content on various media outlets. It’s useful for getting search engine results and backlinks (example).
PR Newswire by Cision is a popular choice for press release distribution. The platform helps brands deliver releases across 170 countries in Asia Pacific, Europe, and the USA, leveraging its base of more than 300,000 media outlets and over 1.7 million influencers and journalists.
Brands may want to consider using PR Newswire’s signature Multimedia News Releases (MNR) to stand out. Specifically, the MNR features lets users build an interactive, visually appealing landing page. It allows businesses to include various pieces of multimedia content such as images, videos, infographics, CTA buttons, and live social media feeds.
The company also offers outdoor ad solutions (think billboards and airport terminal screens) in key locations around the world. These include Times Square in New York, Paris, and Tokyo. Businesses can also measure their press release distribution performance with PR Newswire’s reporting tools.
PR Newswire’s pricing is available upon request.
Intrado’s GlobeNewswire is another option for sending and publicizing press releases. The company claims to distribute news globally across 92 countries in 35 local languages. Its media partners include blue-chip names like Bloomberg, Yahoo, Morningstar UK, and more.
GlobeNewswire also offers visual-based press releases with a feature called Media Snippets. Using this, PR pros can attach multimedia files — like images, videos, infographics, and even live streaming events — to make traditional press releases more appealing to the eye.
To start using GlobeNewswire, practitioners can get in touch with the team and discuss pricing options.
PR Underground supports distribution through a branded newsroom, which companies can use to create and publish a press release. The firm will then wire the release to social platforms and relevant media outlets within its network, including major news portals like Google News, FOX, CBS, NBC, and PR Newswire.
PR Underground is priced either per release or per month. For brands that release news regularly, the monthly plan starts from US$99 and includes a quota of up to three releases. Meanwhile, its one-time press release distribution service starts from US$49.99 per release.
SBWire is another press release builder and distribution service geared toward the US market. Among the tools that helps SBWire stand out is its press release optimization feature. This comes with handy functions like keyword suggestion and analytic tools, content testing, link analysis, and URL and HTML customization, which help brands tailor their releases for targeted distribution.
The company claims to have access to over 200 media sites in the US. Prices start from US$59 per month for three press releases per month.
EIN Presswire offers PR distribution service, similar to the above mentioned companies. Clients can start by creating their own release and then letting EIN Presswire’s team do the rest.
After passing an editorial review, EIN Presswire’s team will start blasting the release to its media network, which includes news outlets, TV and radio stations, as well as the EIN Presswire mobile app. Within two hours, clients will get the distribution report in their inbox.
EIN Presswire offers several pricing packages based on the number of releases that need to be distributed. The most basic plan covers one press release for US$99.95, and clients have one year from the date of purchase to use this release. For businesses, the Pro+ package may be more ideal, which offers ten releases for a total price of US$399. The corporate plan comes in at US$999 for 50 releases and is best suited for major corporations.
This tool is quite versatile, as it offers press release distribution service for both the US and international markets. The lowest tier starts from US$199 and targets hundreds of US-based media outlets. In contrast, the higher tiers will allow for a wider geography target and utilize third party services like PR Newswire and AP Newswire.
Firms looking to push their financial news might want to try Newswire’s ‘financial package,’ which zeroes in on global finance media outlets. Newswire also transparently provides a wide range of discounts for bulk purchases.
Presswire is quite a comprehensive tool and provides modular pricing points. PR teams can distribute press releases to journalists in specific B2B or B2C industries across North America, Europe, and Asia. Presswire claims to have more than 850,000 media contacts worldwide, which are updated each week.
The newswire service also offers other functions at additional costs, such as access to a journalist database, translation service, media monitoring, and news syndication. The tool’s press release tracking feature is also quite handy. It tracks which journalists open and spend more than four seconds reading the email.
This tool may be suitable for businesses looking to send press releases in multiple languages across specific locations. Presswire charges US$250 for distribution in one region and an additional US$250 for media monitoring.