Link building has become the cornerstone of online marketing. It is an essential tool that provides you with numerous benefits.
Link building refers to the process of acquiring links, or mentions of your website, blog, or brand, on third party sites. However, while link building is generally considered a good practice (and having links to your site is how search engines determine how relevant your content is), it doesn’t have too many direct benefits to the end user.
There are many benefits of Link Building. There are different types of link building. Link building has always been considered to be critical in SEO campaigns and it has shown even more importance since Google changed its ranking algorithm with search engine updates like Panda and Penguin.
Benefits Of Link Building For Seo
1. Links give you credibility
Links provide your site with credibility, since they act as third-party indicators to your domain’s authoritative strength. Google aims to provide users with the most relevant results. To do this, it factors in ‘authority’. The higher the number of quality of links directed towards your site, the higher your credibility factor.
Google works on the basis that good publishers will link to your content because it will enhance their user experience. Aim to only build links from authoritative sites – five good links always outweighs 50 bad ones.
You should also think about the number of domains you’re linking back from – it’s better to get 10 links from 10 different authoritative domains rather than 10 from just one.
2. Google uses links to rank your site
Without link building you’re not accounting for over half of Google’s ranking considerations. Links are very important to Google – in fact it’s almost impossible for Google to rank your site if you have no links to it, no matter how great the content on your web pages. In order to rank higher than your competitors you need more back links than they have.
Take part in practices that Google’s algorithms look upon favourably i.e. attempts to build value and authority. Create unique and original content and share it. Create links that are trusted, diverse and relevant to build better results.
3. Backlinks will get you an increase in web traffic
Link building is one of the best ways to attract relevant audiences from industry authority sites. By targeting relevant audiences and niches you will improve traffic from external sources – and web traffic is a good indicator of your website’s health.
4. Link building leads to higher site metrics and SEO scores
If you’re SEO savvy you’ll understand terms like Domain Authority (DA), Domain Rating (DR), Page Rank (PR), Alexa Rank, and so on. By building backlinks you’ll increase these metrics and your website will benefit, health-wise. This will also aid visibility and exposure.
5. Greater revenue opportunities and more sales
More traffic and better metrics mean more opportunities for revenue generation. Your site will appear higher in search results, leading more potential customers to you. This means you’ll be able to sell more products and services – as well as generate new avenues of revenue.