This is a full step-by-step guide for setting up Amazon Web Services’ SEO service.
People get confused with aws seo and think aws seo is the same as aws cloud. The major difference of aws seo and a traditional SEO company is that instead of working at a desk, sitting behind a computer, your team actually works on site with your clients.
When choosing between different cloud services to use as your website host, you may be considering Amazon Web Services. This can be a bit overwhelming. Will it be cheaper? Is it faster than Google Cloud or Microsoft Azure? In this guide, we’ll walk you through why the Amazon Web Services (AWS) platform is a great option for an affordable and secure hosting service.
Aws Seo
The AWS Marketplace website ranks the results of search queries using search optimization techniques similar to those used across the industry. By understanding how AWS Marketplace ranks and returns search results, you can create product details optimized for the AWS Marketplace search engine. We recommend taking this guidance into consideration when you create your product detail pages.
Keywords
During the product creation process, you can submit up to three keywords (single words or phrases) to help customers discover your product through site searches. The keywords text box can contain up to 250 characters.
Use the following tips to create search keywords:
- Use terms that are relevant so that customers can easily find your products.
- Choose keywords from your customers’ vocabulary—that is, words and phrases that they’re likely to use when thinking about your type of product.
- Create keywords based on specific features in your product.
- Don’t include the product title in the terms that you submit. The product title is already indexed in the search.
Note
Keywords aren’t the same as software categories. Keywords are more specific terms that are related to your product.
You can edit keywords after you create a product by editing the metadata for the product. For products that you created using a Product Load Form (PLF), you also use the PLF to make changes to those products. For products that you created using the Products tab in AWS Marketplace Management Portal, you also use the Products tab to make changes. For more information, see Product changes and updates.
The AWS Marketplace Managed Catalog Operations team helps redirect queries with similar-sounding words or words with similar meanings. For example, when customers search for automobile when you expect them to search for car.
Software categories
When you list your product, you can choose up to three software categories and corresponding subcategories for your product. This helps customers discover your product as they browse or search the products on AWS Marketplace. Choose only categories that are relevant to your product. In most cases, only one category applies. Both the product load form and the Products pages contain a complete list of categories.
Note
Categories aren’t the same as keywords. The available categories and subcategories are predefined for AWS Marketplace. You decide which of them apply to your product by choosing them from a list. Keywords aren’t predefined, but they are created during the process.
Highlights section
The product details page displays up to three product highlights as bullet points. Customers can search for products by highlights, so include highlights when you create a product. A highlight should describe the product’s primary selling points in brief and informative language.
Example Highlights
- Projecting costs: With AnyCompany’s product, you pay only for what you use. You’re charged for each hour or partial hour that it’s running.
Short description
The product description lists the product’s features, benefits, and usage instructions, along with other relevant and specific product information. Keep the following guidelines in mind as you create the product description:
- Avoid unnecessary capitalization and punctuation marks
- Don’t include redirect information
- Check spelling and grammar
- Include only critical and useful information
Example Short description
AnyCompany’s product automatically distributes incoming application traffic across multiple Amazon EC2 instances. It enables you to improve fault tolerance in your applications by seamlessly providing the load balancing capacity that you need to respond to incoming application traffic. AnyCompany’s product detects unhealthy instances in a pool and automatically reroutes traffic to healthy instances until the unhealthy instances have been restored. Customers can enable it in a single AWS Availability Zone or across multiple Availability Zones to enable more consistent application performance.