Seo Campaign Management Software

When it comes to managing SEO campaigns, it can seem like an overwhelming process. Ahrefs is the only platform that allows you to have complete SEO campaign management, right in your inbox. This guide will help you understand how to use it the most effective way possible, so you can increase your traffic and conversions.

For those of you who don’t know, we have recently developed some software that can help you manage all your Google Adwords Campaigns, Facebook PPC advertising and all your off-site campaigns. We are so proud of this product that we wanted to give it to you for free, but only if you use it for at least 1 month.

What would it mean if you could turbo-charge your SEO team performance? The reality is that your marketers and designers invest countless hours each day creating content, managing their campaigns, and working overtime.

Seo Campaign Management Software

1. Hubspot

Hubspot

Hubspot is a at the top of our campaign management tools list because it is used by thousands of companies. Their offerings are broad, but we really love Hubspot for their straightforward email marketing capabilities. With Hubspot’s email feature, you’re able to design custom emails with a drag-and-drop feature (which you can also get help on from a company like Mail Bakery) and send to a designated list of contacts.

With Hubspot’s email marketing, you can A/B test, include personalization in your emails, see how much revenue from your business is directly attributed to each specific email, and monitor tons of other analytics. Hubspot also integrates with many other leading workplace tools you may already use (including Hive!), making it super easy to incorporate this tool into your existing workflow.

Cost: Hubspot has a set of free marketing tools for small teams, and prices start at $800 for larger teams who need a premium version of the software, which includes SEO and blog creation tools.

2. MailChimp

Mail Chimp

Similar to Hubspot, MailChimp is a drag-and-drop email editor that has email personalization, A/B testing, and device optimization. MailChimp also has a wide variety of templates you can use to build and design the email of your dreams. The pricing of MailChimp is what really differentiates it from HubSpot — the tool starts at $30 per month for 2,500 contacts, and scales up from there.

Cost: Free plan available for sends to under 2,000 contacts. Paid starts at $30 per user per month, no set-up fee.

3. Drip

Drip dashboard.

If you’re in the eCommerce or DTC business, Drip is a great tool to on top of the campaign marketing tools list. The tool allows you to track exactly how someone has interacted with your brand through direct integrations to popular stores like Shopify, and use that data to inform what type of emails you send them. Their enhanced marketing automation and workflow split testing are valuable tools for brands of all sizes.

Cost: Free trial, accounts start at $49 per month

4. Constant Contact

Constant Contact Campaign Management Tools

Constant Contact is a great campaign management tool to use if you’re new to sending emails. The drag and drop features are insanely easy to use, which is why this is on our list for best campaign management tools. With Constant Contact, you can segment emails, utilize powerful list building tools to organize a mass email, set up welcome emails, and send triggered email series. You can also use this tool to schedule social media posts.

Cost: Constant Contact starts at $20 per month.

5. Snovio

snovio

Snov.io is an all-in-one cold outreach automation platform that lets you take full control over your lead generation and sales organization processes, helping you to contact prospect you are interested in with a highly personalized message at a right time. With a wide range of email outreach tools and features, from email finding and verification to building complex email sequences, you can streamline your cold email outreach efforts and scale your business.

With Snov.io you can easily:

  1. Find single and bulk email addresses
  2. Check an email list for validity
  3. Send highly personalized triggered email messages
  4. Optimize cold email subject lines
  5. Automate follow-ups
  6. Track engagement
  7. Research competitors, and many more

Use this marketing and sales automation tool to fill the sales funnel way faster and reduce the campaign’s cost-per-lead.

Cost: Forever free plan. Paid plans start at $33/month.

6 . EmailOctopus

EmailOctopus campaign dashboard image

EmailOctopus is a really great choice if you want to focus purely on email campaign management. It comes with all the tools you need to create beautiful campaigns, including an easy-to-use email editor and a library of templates. Plus, there’s an automation feature for setting up time-based autoresponders like welcome emails and onboarding sequences. You can also segment your mailing list into groups using custom fields and recent campaign activity to send more targeted campaigns to the right people.

Cost: EmailOctopus offers a generous free plan for up to 2,500 subscribers with prices starting from just $24/month for larger lists.

7. Encharge

Encharge.io email flow

Designed specifically for startups and digital businesses, Encharge is a powerful email marketing automation tool that is a must-have for campaign marketing. Encharge gives you the flexibility of creating segments of your target users and designing their customer journey and experience through its robust visual flow builder. It easily integrates with the best-in-class apps so you can bring in external user live data and easily automate tasks.

Because of its unique flow builder, you can also go beyond email when you convert, onboard, or retain customers through the integrated apps. The tool also allows you to monitor your users’ activity, gives analytics on every email you send, lets you A/B test, conducts lead scoring, and personalizes your messaging with dynamic content.

Cost: Free trial then $49 per month for up to 2000 users.

Project Management Tools

Project management tools are absolutely crucial throughout the campaign planning process, and an addition to our campaign planning tools list. They provide a central hub for all assets, communication, approvals and documents to live in, and act like an archive for all completed tasks related to the project. If you’re feeling overwhelmed by your to-do list and want improved organization, we’d highly recommend looking into a project management tool for your team.

8. Hive

Hive is a comprehensive all-in-one project and campaign management tool – the only tool you need to open in the morning to get your work done. Hive takes project management to the next level with native chat, native email, over 1,000 integrations and flexible project views, which include Gantt, Kanban, calendar, portfolio and table view.

The building blocks of Hive are action cards, which exist inside of larger projects. Inside these action cards, teams can upload files, provide feedback with proofing and approvals, tag each other, or provide general commentary. Teams at all-star companies like Starbucks, Uber, and Google work in Hive. Here you can learn more about the app’s full list of features.

👉 Did you know that Hive just made Capterra’s list of top 9 project management platforms in the world? Get started for free today to see why Hive scored 100 out of 100 in popularity among its customers – the highest score of all tools on the market. It’s the only project management platform built for users, by users.

Cost: Free 14-day trial. Hive Teams pricing starts at $12 per user per month.

Try Hive button for blog

9. Trello

Trello

Trello is a great option for small teams or individuals looking to utilize a simple project management tool. The tool is Kanban board-based, which is a project management methodology started by an industrial engineer in the 40s. Cards are the basics of Trello, which you can organize into different phases on the board.

You can also color-code and attach images or files to the cards, and invite team members to collaborate on a board with you for a more interactive experience. One major negative with Trello is that each board only corresponds to one project, so if you want to create two bigger projects, you need to make two boards.

Cost: Free for basic, or $9.99 per user for Business Class monthly

10. Todoist

Todoist
Image via Engadget.

Todoist is one of the simplest productivity apps that allows you to group tasks together based on projects, and you can filter by tags, which you can color code.

A favorite Todoist feature is its “Karma.” Karma is basically its way of game-ifying productivity so you keep using the app. It assigns points to tasks you complete and other things you do in the app. View your Karma in the top, right-hand corner of your app.

Cost: Todoist is free for basic, personal accounts and supports up to 80 active projects and five people per project. The premium version, which offers extra features and more projects/people, is $28.99 per year.

11. Asana

Asana Project Management Tool

Asana is a leading project management system created by one of Facebook’s founders, and easily ranks among the top visually appealing project management tools. Used by creatives and teams all over the world, Asana’s dynamic format and design keeps users engaged and active in the platform. Asana helps people and teams increase overall accountability and improve communication.

Cost: Pricing starts at $10.99 per month when billed annually.

12. Casual

Casual

Casual is a unique project and campaign management tool that helps team visualize tasks and ideas into easy-to-understand workflows. This tool works well for people who are new to the project management scene and want a simple, visual tool. Some of Casual’s other features include sub-processes, templates, milestone measurement, and deliverable tracking.

Cost: Pricing starts at $9 a month for up to 2 users.

13. Quorum

Quorum

Quorum is a campaigning tool built to help campaigns, NGOs, political parties, and unions organize their teams and actions on the ground. In other words, it helps them organize and engage their community of supporters. Quorum is also used by corporations planning to launch powerful and targeted campaigns locally or on the field and that wish to manage teams of local ambassadors.

The web platform and mobile app help push information and actions to local ambassadors, centralize the information collected by the ambassadors on the field and, for the most advanced campaign, target priority areas in the field based on geoprofile function in Quorum.

Cost: Free demo upon request, starts from $65/month.

14. Newoldstamp

newoldstamp

Newoldstamp helps you promote your company using email signature marketing. Personalize calls-to-action in every email sent by your team to increase brand awareness and improve CTR rates. Your email outreach can rise with this type of marketing, leading to more leads for the business as a whole!

When it comes to features, with the email Signatures Central Management, you have complete control over the company email signatures. You can request a custom generator that will be tailored to your requirements. Your email signature marketing campaigns are fully branded and include features like centralized dashboard management.

Cost: The price of the package is based on how many employees you have, starting from $6.

CRM Tools

CRM (customer relationship management) tools are an essential part of every campaign and work as key campaign management tools. Not only do they centralize customer information and help align sales and marketing teams – they’re ideal for maintaining the customer relationship throughout the campaign lifecycle. They also generally help keep the sales cycle running smoothly, which is important, since sales are usually the end goal of every campaign.

Here are a few of our favorite CRM tools on the market.

15. Salesforce

Salesforce dashboard

Broadly speaking, this powerhouse company provides an array of CRM, marketing automation, and analytics tools. Before Salesforce was founded in 1999, companies often had to build their own CRM tools in-house which was expensive and time consuming.

Salesforce outsourced that process, and exists on a cloud that anyone can access. The tool is very customizable and can be used for many things, including tracking lifecycle leads and customer journeys throughout a campaign. Using a tool like Salesforce also helps address successes or any issues you’re running into during the campaign so you can make the necessary tweaks.

Cost: The cost of Salesforce starts at $25 per user per month for use by teams of 10, and goes up from there to $300 per user per month.

16. BIGContacts

BIGcontacts

BIGContacts CRM offers a comprehensive range of business solutions, including contact management, pipeline tracking, and marketing automation. It allows you to track all tasks, contacts, and emails in one place, helping boost overall productivity and manage campaigns seamlessly. You can use BIGContacts to craft automated email sequences based on customer journeys and preferences. 

The tool lets you generate reports to stay updated with business performance and make better decisions. Moreover, it integrates with various solutions, including Mailchimp, Emma, Active Campaign, etc. BIGContacts can also help schedule automated reminders, so you never miss important deadlines.

Cost: BIGContacts offers plans ranging from $5/user/month to $25/user/month, based on the required functionality. A custom-priced enterprise plan is also available.

17. EngageBay

engagebay

The EngageBay CRM tool is designed specifically for small businesses and startups. It’s a great option for those who are just starting out and need something that’s easy to use and affordable. One of the best features of EngageBay is that it integrates with many other tools, including G Suite, Zapier, and social media.

EngageBay is an interesting all-in-one CRM tool that provides a lot of value for the price. It offers lead management, email marketing, event management, SMS marketing, push notifications, and many other features that can be used to improve your campaign performance.

Cost: There is a free-forever plan with limited but essential features, and monthly pricing for the other plans ranges from $12.99 to $99, depending on the features you need.

18. Streak

Streak

We like Streak as a CRM and campaign management tool because it’s front and center in your inbox — it actually brings your leads into your email and automatically captures data from emails. You can customize your flow however you want, or you could use one of the app’s “flavors” or templates.

On top of the CRM, you get email tracking, mail merge, reminders, scheduling, and many more features that makes it easy to plan and track the leads that have come through a campaign.

Cost: You can track up to 200 emails per month for free, or pay a premium of $49 or $99 per month for more features and usage.

19. Zoho

Zoho Books

Zoho is another great web-based CRM option that is great for lead tracking, pipeline management, and purchase control. This tool automates sales tasks, including leads, prospects and account management, and also easily connects to Google Apps, MailChimp, Microsoft Outlook, and Quick Books.

Cost: Starts at $12 per user per month, and goes up to $35 per users per month.

Analytics Tools

If you’ve gone through the entire process of organizing and executing a campaign, it’s imperative that you utilize campaign management tools in the analytics bucket to measure success. There are thousands of different metrics you can use, so having a tool to help you parse through them all makes everything much easier. Below, find a few of our favorite campaign management tools that fall into the analytics category.

20. Google Analytics

Google Analytics Dashboard
Image via Content Marketing Institute.

Google Analytics is a basic marketing and analytics tool that is absolutely necessary for businesses who have a digital presence. After you’ve hooked your website up to Google Analytics, you can easily track visitors and parse in a variety of ways, including by if they’re new users, their source, and if they’ve made a purchase.

Custom dashboards are a great way to save views for individual campaigns.

Cost: Free, premium enterprise starting at $150,000