Seo Agency Management Software

Running a digital marketing agency can be stressful. You’re constantly working on new clients and can spend long hours at work. Exhausted staff, frustrated clients and sub-par service all come as a result of this exhausting lifestyle. By streamlining operations and keeping clients happy, we can help take the stress out of running your business so you can focus on what matters most to you – your family!

In this guide, we review the aspects of Seo Agency Management Software, best seo tools for agencies, marketing agency management software, and Is SEO worth it 2022?

Seo Agency Management Software

When you run a digital marketing agency, the work never stops. You’re constantly looking for new clients, working on current projects and trying to grow your business. This can lead to you working long hours which can be stressful and take away from quality time with your family. By using the right software you can streamline operations and increase productivity.

Digital marketing agencies and consultants often outgrow the software they’re using.

If you’re the owner of an SEO agency, you may have found yourself in a similar situation. As your business grows and you work with more clients, the software tools that are currently helping run your company can become too cumbersome to use. This can lead to issues like:

  • Having to manually update client data across multiple platforms
  • Not being able to find information easily because it isn’t organized well
  • Having difficulty keeping track of projects and assignments for different clients

Due to the fast pace of work in digital marketing agencies, it’s important to have a task management system that is flexible.

You’re a digital marketing agency, and your team is working hard to keep up with the fast pace of business. You need a task management system that can grow with you and handle your workload, as well as your team’s workload.

Seo Agency Management Software makes it easy to create tasks for different projects, assign them to specific team members, set due dates and more.

The right software can help you track work done by your employees and clients.

You should be able to track progress on projects, see how much time is being spent working on specific tasks, and see how long your employees or clients are spending with you.

You’ll also want to keep track of the hours your employees or clients spend with other people. This way you’ll know whether they’re spending too much time with clients or not enough time with them.

By using the right software you can create detailed reports, automate tasks and efficiently organize your projects.

By using the right software you can create detailed reports, automate tasks and efficiently organize your projects.

  • Use software to track work done by employees and clients
  • Use software to create detailed reports
  • Use software to organize projects

The right software can help you provide more value to your customers in less time.

The right software can help you provide more value to your customers in less time.

Seo Agency Management Software allows you to spend less time on administrative tasks and make better use of your time by focusing on what really matters: the things that make you stand out from the crowd.

You can focus on what you are good at, while all the tedious work gets done for you.

Choosing the best SEO agency management software for you will depend on your needs, size, budget and timeline.

When it comes to choosing your SEO agency management software, there are many factors that will influence your decision. The first thing you should consider is the type of software available and what its benefits are. There are two main types: CRM (customer relationship management) and CMS (content management system). A CRM can help you manage all aspects of a campaign, including blog posts and landing pages; while CMSs will help with content creation but won’t include other features such as analytics or email marketing automation tools.

When deciding which option best fits your needs, consider how much time you want to spend on the project; if you have no budget for hiring an agency or team members then a self-serve platform may be more suitable than hiring an agency with its own proprietary system in place already (for example).

SEO agency management software exists to make your life easier.

SEO agency management software exists to make your life easier. If you’re a business owner or manager of an online marketing company, it can be difficult to keep track of everything that goes on in your business. You need to manage projects, organize resources and track client relationships in order to stay on top of things. If you aren’t careful, this could lead to missed deadlines and other issues costing you money or even losing clients altogether.

Ideally, SEO agency management software should help solve the following problems:

  • The need for an easy way to manage tasks & projects
  • A place where all your important information is stored in one place
  • Easy access from anywhere at any time

best seo tools for agencies

If you don’t want to spend hours comparing dozens of SEO software tools on G2, you’ve landed on the right post.

Here are nine exceptional search engine optimization (SEO) tools sorted by category.

Whether you want to improve a client’s link-building strategy, address duplicate content, or perform competitor research to gain an edge over those pesky rivals, these SEO agency tools got you covered.

1. Google Search Console (Formerly Google Webmaster Tools)

Standout features: Coverage report and performance report.

Google Search Console (GSC) is a staple SEO tool jam-packed with actionable data on how websites perform in organic search.

Justin Knott, president and CEO of Intrepy Healthcare Marketing, is a fan of the performance report. He says, “When you add a page URL, you can see the clicks, impressions, CTR, and average position for the keywords it’s ranking for.”

Dave Ashworth, a technical SEO consultant at Organic Digital, likes the coverage report best. He explains, “It gives insights into what Google can and cannot (or will not) index on your website. This helps uncover issues and opportunities that you might have missed from crawling.”

Being a free tool, GSC doesn’t give a complete snapshot of your website’s overall performance (e.g., you only get a sample of links). However, as Dave mentions, it’s enough to get you by if you run a smaller site.

Want to get your crawl rate optimization in order? Here’s a pro tip from Dave:

“Export the coverage and search performance data, and cross-reference them against site crawl data (e.g., Screaming Frog) and XML sitemaps via Excel VLOOKUP. This approach gives you a good idea on what’s indexed, what can be crawled, etc.”

To grab data from Google Search Console easily, connect your GSC account to DashThis in only two steps.

Drag and drop our preset widgets to display your client’s organic performance, audience analysis, and more. Select from our default widgets, including total impressions and average CTR (pages); and dimensions such as country and device type.

2. Screaming Frog

Standout features: XML sitemap generator, site architecture, and crawl visualizations.

Whether it’s finding broken links, generating XML sitemaps, or visualizing a website’s architecture, Screaming Frog can do it all.

Shane Pollard, CTO at Be Media, counts it as his all-time favorite SEO tool. He shares: “The crawler expands to include a visual map of the crawl results. I enjoy looking over the visual maps as much as the crawl maps. Every website has its fascinating nuances.”

For greater insights, integrate Screaming Frog with Google Analytics.

According to Shane, one way to get the most out of the SEO technical tool is to export your data into a spreadsheet. This will allow you to manipulate the data, so you’ll have a view “that works for any lense you have on the results.”

Just a word of caution: Screaming Frog is best for an SEO expert. If you’re new to SEO, brace yourself for the learning curve, as it doesn’t show you outright how to fix SEO issues.

3. SE Ranking Website Audit

Standout features: Automated website’s SEO health report, page crawler, XML sitemap generator.

Website Audit tool by SE Ranking has a built-in automatic website health monitoring feature and a powerful page crawler. It tracks HTTP status codes, broken links and redirects, page depth, server response time, meta robots and other tags, provides data on external and internal links, and other issues that may prevent your website from ranking higher.

With SE Ranking Website Audit tool, you can clearly see the major errors and minor issues you can fix to improve the SEO. SE Ranking provides more in-depth technical metrics reports compared to free tools and has a user-friendly interface with issue descriptions and a how-to-fix guide.

Besides critical crawling errors, you can discover many not-so-obvious issues that may affect the performance or SEO of the website. SE Ranking Website Audit covers Core Web Vitals, detects duplicate content, and helps with mobile optimization.

The verdict is straightforward: SE Ranking is one of the best SEO software for digital agencies and businesses, especially technical optimization monitoring and comparing audit results for greater insights.

4. DashThis

Standout features: Automated reports and sharing, preset templates and KPI widgets, white-label dashboards, and 34+ integrations with marketing channels like YouTube, Facebook Ads, and Twitter.

Go from spending hours each week per client to minutes across ALL clients in your marketing reports.

Reintroducing: DashThis, an automated marketing reporting tool that helps you create reports in the blink of an eye. With DashThis, you no longer need to painstakingly hop from one platform to another to grab all data.

Here’s how a DashThis client describes it:

DashThis offers 34+ integrations. Even if you can’t find the integration you’re looking for, our CSV File tool is here to save the day. Simply upload your file, define the fields, and let it do the rest.

Use our preset templates and KPI widgets instead of creating your reports from scratch. Anyone can create a beautiful report with DashThis — yes, even if you have zero design skills.

Need a fresh pair of eyes to review your report before sending it to the client? Add your co-workers to your account and have them edit it. Once you’re happy with everything, share it by email. Your client will receive a link to review their reports whenever they want.

Better yet? Schedule it every month. Get your reports up and running in no time. Sign up for your 15-day free trial at DashThis.

5. Ahrefs

Standout features: Content gap, rank tracker, site explorer, backlinks tracker, and keyword explorer.

It’s hard to imagine SEO without Ahrefs.

For Kevin Miller, co-founder and CEO of GR0, it offers the biggest value in his agency.

A fan of the top pages report and keyword explorer, he says, “We can do a comprehensive site audit and more. The keyword data is exceptional because it shows how difficult a keyword is on a scale of 1-100.”

Lohralee Williams, an SEO specialist at Jelly, picks the competitors rank tracking feature as her favorite: “I like how easy it is to input your competitors and how clearly it shows how your results stack up against theirs.”

Mladen Maksic, SEO consultant and CEO of Play Media, is also a massive Ahrefs fan. In terms of room for improvement, Mladen wishes there are more filters for analyzing keywords. “You can only sort keywords according to a couple of parameters, and that’s it.”

To grab data from Ahrefs easily, connect your account to DashThis with our DashThis and Ahrefs integration.

You know the drill. Select our preset widgets to display a website’s domain rating, backlink profile, and the anchor text that links to it.

It takes only a few quick clicks to show how your clients are outranking the competition. Automate and schedule your Ahrefs report today!

6. KWFinder

Standout features: Local keyword research, keyword difficulty, search volume and keyword metrics, and Google suggest integration.

KWFinder is one of the reigning champions when it comes to finding long-tail keywords with low SEO difficulty.

Do a quick search on review sites like G2 and Capterra, and you’ll see it’s a must-have tool for local search. That’s because KWFinder allows you to find keywords by location (Think: Perth instead of Australia; North Yorkshire County instead of England).

Hands down, this is the SEO tool you want by your side if your business or client targets an audience in specific locations (e.g., a concussion clinic based in Ottawa).

7. UberSuggest

Standout features: Domain overview, keyword overview, content ideas, and backlink checker.

A popular option for smaller agencies and freelancers, UberSuggest is a free keyword tool that helps you keep up with and stay ahead of competitors.

Plug in a keyword and generate search terms you never thought of. Conduct competitive analysis and steal an idea or two to create your SEO strategy. With its user-friendly interface, you can start within seconds.

UberSuggest may not be as extensive as full-on SEO suites like SEMrush, and its Chrome extension also tends to be buggy, but it offers just enough essential features to amp up your SEO game.

8. SEMrush

Standout features: Topic research tool, traffic value, and position tracking.

Kevin Miller, the co-founder and CEO of GR0, picks SEMrush’s position tracker and traffic value metric as his top two features.

He explains, “I use SEMrush to choose my top 25 keywords per brand and monitor their fluctuation day over day, week over week, and month over month. It’s fantastic to keep track of where you are for your most valuable keywords.”

Jay Arsenault, the SEO product lead at Bloom, votes for the topic research tool.

It allows him and his SEO team to enter a keyword and assemble related topics, competing content, and FAQs by groups. Jay adds, “This is tremendously helpful in the ideation phase of our clients’ content mandates.”

Of course, like the tools in this list, SEMrush isn’t perfect. There’s a lack of pricing packages for multiple users (note: SEMrush scales linearly with the number of logins). If you run a smaller digital marketing agency, you might want to consider other affordable alternatives.

marketing agency management software

Productive is an end-to-end platform for agency management. Our tool’s main objective is to provide agencies and service providers with a complete and real-time overview of their business.

Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.

Screendragon is a work management platform designed for marketing, agency and professional services teams. It is a fully integrated solution combining project management, resource management & forecasting, creative proofing, workflow automation, budget management and more. It is used and loved by global brands and agencies like Kellogg’s, BP, TBWA and McCann World Group.

SEOmonitor is the Agency focused SEO Management platform consisting of 9 products under 3 broad use-cases: manage, research and report. With SEOmonitor you can reliably track the performance of SEO campaigns, efficiently find the best keywords, and quickly understand and act on what’s going on across all SEO campaigns while effectively running reporting processes.

Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.

A new approach to agency-client collaboration.

Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.

Screendragon is a work management platform designed for marketing, agency and professional services teams. It is a fully integrated solution combining project management, resource management & forecasting, creative proofing, workflow automation, budget management and more. It is used and loved by global brands and agencies like Kellogg’s, BP, TBWA and McCann World Group.

Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.

Productive is an end-to-end platform for agency management. Our tool’s main objective is to provide agencies and service providers with a complete and real-time overview of their business.

Increase efficiency, manage confidently, and optimize your workforce like never before with Mosaic—AI-powered workforce management software, featuring resource scheduling, project planning, and workforce intelligence tools.

A new approach to agency-client collaboration.

Teamwork is a flexible project management tool that helps agencies manage multiple client projects with ease. Use Teamwork to track and visualize project progress, manage team workload and easily collaborate with clients. Trusted by over 6,000 agencies worldwide.

SEOmonitor is the Agency focused SEO Management platform consisting of 9 products under 3 broad use-cases: manage, research and report. With SEOmonitor you can reliably track the performance of SEO campaigns, efficiently find the best keywords, and quickly understand and act on what’s going on across all SEO campaigns while effectively running reporting processes.

Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma’s PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.

Deliver exceptional creative work, faster with the leading creative collaboration platform for agencies and brands.

Forecast is the ultimate upgrade for any project team and organization.

Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.

Airtable is a software platform that empowers people to build the solutions they need to drive innovation and increase agility within their teams. Airtable puts the power of a flexible database into the hands of creators.

Asana helps teams organize and manage all of their work, from small projects to strategic initiatives. Asana has more than 70,000 paying organizations and millions of free organizations across 195 countries.

e·silentpartner is the most innovative cloud PSA for the Ad Agency and Marketing Firms. We make your business structure simple and organized with media planning tools, team collaboration tools, BI Dashboards & mobile/web time entry, PTO, reporting, accounting and more.

Filestage is the content review and collaboration platform used by marketing teams, agencies, and media companies. The mission is to free teams from chaotic file review and proofing workflows, with a simple, flexible, and effective asset review management system.

Madgicx provides you with the knowledge and technological solutions you need to simply optimize Facebook & Google ads. From clear performance analysis through AI audience targeting to ad automation, Madgicx is designed to save you time and maximize your results.

Scoro is an end-to-end business management solution that allows professional and creative services to control their entire workflow from one place.

Teamdeck is a complete resource management solution for companies that want to deliver projects faster and maintain a healthy team: resource scheduling, time tracking and leave management.

Trello is the visual collaboration tool that creates a shared perspective on any project. Trello’s boards, lists & cards enable you to organize and prioritize your personal & work life in a fun, flexible, rewarding way.

Wrike transforms how teams work together to deliver high performance, accelerate business growth, and improve customer experience.

Agency management software refers to a set of tools to help agencies manage their business and marketing related tasks. While it enables agencies to control their client and prospect database, at the same time it optimizes existing agency business processes and increases their productivity. Digital agency management software also offers solutions in such fields as managing projects and workflows, time tracking, invoicing and custom reporting.

Digital agencies want an effective way while they are maintaining their activities. Thanks to agency management software, they can easily manage and track everything about their business in one place. Not only that, but they can also automate multiple processes to make their agency more productive and profitable.

According to the changing demands of each digital agency, the world of agency management software is full of many effective options. This powerful stack provides you with the tools and data you need to run your agency smoothly. Customization capabilities, numerous integration options, easy-to-use and intuitive interface are just some of the features you could ask for to make this happen.

How Do You Manage Your Agency?

Managing an agency is a tough process. As an agency owner or manager, you should be mindful of any matters that can help maintain a healthy agency lifecycle. This relies on making both team members and existing clients happy. During the journey, you might need to get help from a bunch of management software to organize your work processes and keep each team member on the same page. To make this happen, you should be using agency management software that helps manage workflows and also improve communication between team members and clients.

With the project management feature, agencies can create, track and manage an array of projects in one dashboard. This easy to navigate dashboard can show time spent, planned tasks, invoices and even comments or feedback. The drag and drop ability eases the management of projects and tasks and the preparation of daily, weekly or yearly reports. While it is saving time, on the other hand, it is boosting up the agency’s overall efficiency.

Agency management software has been the hub for internal maintenance, as it centralizes all client and prospect data to efficient operations results. This data can be used for predicting cross-selling, re-market and other sales opportunities in the long term. Once all customer data is securely kept in the agency management system, it prevents data, files, emails and documents from missing. Most agency management software provides cloud-based data storing to streamline the real-time information sharing process.

Is SEO worth it 2022?

Every year it seems someone declares SEO to be dead. If you believe it about SEO in 2022, then you need to think again…

Artificial intelligence, voice and video search, social media. Every year, it seems that SEO is ready to go belly up. To be replaced by better, more advanced alternatives that promise to overtake an industry with over 25 years of history. So, will SEO be dead in 2022? Once again, the answer is no.

This article has been written by GA Agency, an agency headquartered in London that offers SEO consulting services. GA Agency is a multilingual SEO agency with many years of experience working with many leading international brands.

Will SEO still be relevant in 2022?

Yes, of course. Although some SEO tactics that were effective in the past have ceased working, SEO kept evolving. Constantly reinventing itself to try and better match user intent, cutting the spammy, ineffective tactics to become better.

A look at Google Trends for queries such as SEO Agency and SEO Consultant show a remarkable upward trend. Meaning that SEO is not a dying industry. In fact, it’s quite the opposite.

Interest over time for search term ‘SEO Agency’, 2016-21. Source: Google Trends.

As the chart clearly shows, interest in SEO consulting services is at an all-time high. The pandemic forced more and more companies to turn to their websites to keep up the sales. And what a better way to do so than with an effective SEO strategy?

Why SEO is not dead

As with many industries, there are several misconceptions about SEO. Businesses that have been “burned” by ineffective agencies or fell victim to the outreach email. Although these promised all the rankings in the world at ridiculous prices, it simply served to deem SEO as inadequate or as money wasted.

A well-thought SEO strategy is still one of the most scalable and cost-effective investments for any online marketing budget.

SEO forces you to understand your audience

Rather than being seen as competition and money taken away from your PPC and Marketing spend, SEO should represent a complementary voice in every digital marketing budget. The extensive user intent research comprised in every keyword research and mapping will go a long way. Help your brand understand your audience and the nature of their online activity. Be it informational, transactional, or navigational. Integrating keywords in your landing page copy will also boost Google Ads’ quality score, resulting in better placement and lower CPCs.

Authoritativeness and authenticity

While pay-per-click and social media sponsorships are great tools for boosting your brand awareness, organic content gives you something that both PPC and social tend to lack. Due to the more commercial nature of the tools, authoritativeness and authenticity. Online users can dislike promoted or paid content. Good SEO content will speak the same language as your audience, feeling less intrusive than a sponsored search.

Gaining the trust of your public and transmitting your authoritativeness is easier with organic channels, such as SEO, where people find information at their pace.

Good SEO leads to a better user experience

Great content, a better understanding of your user, and a positive effect on brand awareness are some of the most attractive benefits of adopting an SEO strategy. However, one of the most salient points of an excellent modern SEO strategy is improving the user experience of your website. In 2022, your website is your online real estate, and it needs to look and feel as good as your physical store.

With Google launching their page experience update as a ranking factor, page experience has become a tangible factor in determining the online success of your business.

SEO never ends

SEO is all about continuous improvement. There is no such thing as a perfect website or a website without untapped opportunities. Being SEO-focused means trying to make the most of your website and brand’s online potential. Orientation to SEO comprises the never-ending pursuit of technical improvements, the effort of building new pages or obtaining new links through digital PR.

Having a well-rounded SEO strategy has never been more important. Technical SEO, image search, zero clicks search, and schema markup have transformed what SEO used to look like even a year ago.

Will SEO ever die?

Will providing the best possible user experience, timely and well-written content ever cease to exist? I bet that once again, SEO will outlast its doubters. Evolving, transforming into ever something different. But still finding a way of remaining central in all brands’ digital marketing budgets. According to Google’s Search liaison John Mueller, search engines will not ever advance to a point where SEO is not required.

This is why, if you have not embraced SEO yet, it is the right time for you to get on board on the road to a high-quality website that is friendly both to search engines and real users.

This article has been written by Francesco Maccari, SEO specialist at GA Agency.

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