Social Media Management Software For Agencies



Product Description for Social Media Management Software For Agencies

Price: $66.49
(as of Jul 15,2023 13:24:15 UTC – Details)

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover―in a jargonless, non-technical way―the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Publisher ‏ : ‎ Palgrave Macmillan; 1st ed. 2018 edition (February 5, 2019)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 497 pages
ISBN-10 ‏ : ‎ 3319713450
ISBN-13 ‏ : ‎ 978-3319713458
Item Weight ‏ : ‎ 2.53 pounds
Dimensions ‏ : ‎ 7 x 1.06 x 10 inches


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