Product Content Management Software

Content Management Software (CMS) is a system that helps you manage and publish content on the Internet. Product Information Management (PIM) is a software application which allows companies to manage all information related to their products. You can use product information management software to centralize all your product data in one place, and then make changes across the entire enterprise instantly. It helps you create and organize catalogs, price lists and other documents related to your products.

In this guide, we review the aspects of Product Content Management Software, pim software examples, personal information management software, and What is the difference between CMS and PIM?

Product Content Management Software

You’ve spent hours (and maybe even days or months) making sure your product catalog is up-to-date, that it contains exactly the right information about your products. So why live in fear of your competitors stealing your ideas? As a retailer, you need a system that will allow you to distribute and manage all of these details—displaying them in an attractive way on any website and in any store. A good PCM solution can give you many advantages: more cost-effective, accurate and timely distribution of your marketing and merchandising content; fewer errors in data entry; lower costs per product produced; easier integration with other enterprise systems within the organization.

What is product content management (PCM)?

Product content management (PCM) is the process of managing product data across its lifecycle. Product information includes everything that describes a product, including its name, description and attributes.

PCM includes creating, editing, publishing and updating product information. The goal of PCM is to provide an accurate and consistent view of products for customers and partners.

Why does a retailer need product content management?

Product content management is a critical component of e-commerce. By providing a single source of truth for product data, it helps retailers improve their ability to present products in the most appealing way, which is key to improving conversions and sales.

With effective product content management software, your team can create rich product information like descriptions, images and videos that are easy for consumers to browse through on mobile devices or desktops—and even easier for search engines to find.

How do I choose the right product content management system?

When choosing a product content management solution, you’ll want to ensure that it is:

  • Easy to use. You don’t want your team spending hours learning how to use the software. It should be intuitive and straightforward so they can get started right away.
  • Flexible and scalable. If your business grows rapidly or if you add new products and services constantly, then you’ll need something that can grow with you so that you don’t have to worry about migrating every time there’s an update in technology or strategy.
  • Intuitive interface. The UI (user interface) is one of the most important aspects of any software system because it allows users to interact with and access information within an application or website easily without being hindered by technical barriers such as complicated menus and buttons.* This allows them instead be creative while using the program rather than just focusing on trying not make mistakes during usage! A great example would be Microsoft Office 365 which uses Ribbon Technology where everything needed for editing documents appears on top during editing sessions so there aren’t any distractions from misclicks or confusion over where certain functions are located when working at speed.”

What is a baseline for assessing my current product content systems?

  • What is the current state of your product content?
  • How much time does it take to manage your product content?
  • What are your goals for a new PCM solution?
  • What are the main pain points of your current PCM system?

What are the characteristics of an effective PCM platform?

In order to be effective, a PCM solution should meet the following criteria:

  • It should be integrated with your ERP system. You need to be able to manage your product content across the entire lifecycle and not just when it’s being created or uploaded. Plus, any changes made in one system should automatically flow into another so that there is no downtime when making updates (and thus no risk of losing any important information).
  • The platform must allow you to easily customize its workflow and workflows as needed. You may want certain processes automated while others require manual intervention (or vice versa). You may want certain tasks performed by specific individuals or teams within your organization. The platform should allow for all these different aspects so that you can create an ideal workflow for each project without having to worry about compatibility issues with other pieces of software running in tandem with yours.
  • The interface needs good UX design so users can find what they need quickly and intuitively without needing too much training beforehand—especially if they’ve never worked within this type of environment before!

How do I ensure that retailers put my products in front of their customers?

Product content management (PCM) solutions enable you to manage all product information – including images, descriptions and prices – in one place. With a PCM solution, you can ensure that retailers put your products in front of their customers.

You can use a PCM solution to create product content for your own websites and marketing campaigns. You can also use these tools to create product content for your partners’ websites or marketing campaigns – which means they have access to all relevant information about each of their products at any time, anywhere in the world.

Can I find a PCM solution that will distribute my marketing and merchandising content to multiple retailers without having to manage separate integrations with each channel partner?

Yes, you can find a PCM solution that will integrate with multiple retailers. In fact, most of the solutions we reviewed have integrations with at least one major retailer like Amazon, Walmart and eBay.

Some content management software platforms also have their own ecommerce store or distribution channels where brands can sell their products directly to consumers. These types of PCM platforms are often referred to as “omni-channel” because they offer both B2B and B2C capabilities in one place.

A PCM solution can give you many advantages, such as more cost-effective, accurate and timely distribution of your marketing and merchandising content.

PCM solutions can give you many advantages, such as:

  • Cost-effective – PCM applications help you manage product content across multiple channels. This is important because it allows you to control your costs and ensure that relevant information is available when needed.
  • Accurate and timely distribution of your marketing and merchandising content – PCM solutions can help you manage the creation, distribution and management of product content across multiple channels. With this system in place, you will be able to create products easily without worrying about missing a deadline or making mistakes when entering information for each item being sold through different places within your company (i.e., website, catalogs).

pim software examples

From Amazon to Facebook Marketplace to your website, you have dozens of options for selling your products online. When you’re trying to reach people across the web, you may opt to sell on multiple platforms to increase your product reach.

With product information management (PIM) software, you can help your business manage your product data more efficiently. But how do you find the best PIM solutions for your business?

Keep reading to learn information like:

And don’t forget to subscribe to our newsletter, Revenue Weekly, for the latest tips and tricks for helping you sell more products!

What is project information management (PIM) software?

Product information management software, or PIM software, is a tool that enables you to record and control all the data regarding your products. This tool enables you to keep track of critical information about your products that you need to list on different platforms online.

PIM solutions make it easy for you to sync data across platforms, so you’re consistently delivering the correct information about your products. It also helps you provide accurate information and have cohesive product listings across the web.

What information should my PIM software store?

Before we dive into our list of the best PIM software for 2022, it’s critical to know what you want to see from your software.

Here’s a quick list of features you want to see:

Generally, you want your PIM software to serve as the hub of information storage for your business.

8 best PIM software options for 2022

Ready to find the best PIM solutions for your business?

Here’s a list of the top software options for managing your product data:

Keep reading to learn more about the best PIM software for 2022!

1. Salsify

First on our list of the best PIM software solutions is Salsify. Salsify offers product information and experience management solutions to help you handle your data better.

Salisfy offers ProductXM, which enables you to do the following:

If you’re looking for PIM software that helps you manage your data and deliver a better shopping experience, Salsify is an excellent option.

2. Akeneo

Another excellent product information management software option is Akeneo. Akeneo offers enterprise solutions for managing your product data with ease.

With Akeneo, you get all the features you need to help you manage your product information, including:

If you need enterprise-level solutions for managing your product information, Akeneo is an excellent option.

3. Plytix

If you’re looking for the best PIM software, check out Plytix. Plytix is an excellent option if you’re looking for product information software that offers team collaboration features.

Plytix is a great option if you’re looking for something easy to use and intuitive. You’ll get tons of great features like:

Plytix is a great option if you’re looking for software that’s easy to use and offers collaboration features to allow multiple people to manage product data.

4. Pimcore

If you’re looking for the best PIM software on the market, consider Pimcore. With Pimcore, you can manage your data more efficiently and see better results with your marketing.

There are numerous great features you’ll get with Pimcore, including:

If you’re looking for PIM software for 2022, Pimcore is a great option to use for your business.

5. PIMworks

Next on our list of best PIM software options is PIMworks. This software is a great option to help you manage valuable data about your products and customer experience, so you can improve both.

If you choose PIMworks as your project information management software, you’ll get the following:

6. Widen

Another one of the best PIM software options is Widen. This PIM software option is great for businesses looking to manage everything from content on their websites to product information.

If you opt to use Widen as your project information management software, you’ll reap the following features:

personal information management software

What is a personal information manager (PIM)?

A personal information manager (PIM) is a software for managing contacts, appointments, tasks, memos and other personal data.

The term “personal information manager” has no exact definition. It also can be ambiguous, because it can be used for both the computer software and the device, also known as “personal digital assistant” or PDA (remember PalmPilot?). In this guide we are going to discuss only the software aspect of PIMs.

Personal information manager apps are available in all forms and vary broadly in the scope of their features. They can be simple (offering only a single information management component) or complex (including most, if not all, possible PIM components).

PIM types: mobile vs desktop software

Depending on their target platform, we can divide PIM software solutions into two distinct groups.

Mobile personal information manager

Mobile devices are the modern equivalent of a PDA. Both Android and iOS devices offer integrated set of basic PIM functionality for managing phone numbers, checking emails, creating todo lists, managing appointments, and setting reminders.

Their simplicity is both their strength and weakness. They do simple things very well, but are not suited for more complex personal information activities. For the latter you need a computer with a full-fledged personal information management software.

Desktop personal information manager

All major computer platforms (Windows, Mac, Linux) have powerful PIM tools. In this guide we will delve into the details of these desktop apps and review what computer-based personal information managers are capable of.

Which are the essential personal information manager features?

According to Wikipedia a personal information manager includes one or more of the following features:

Why do you need a personal information manager app?

Each person has their own unique needs for managing personal information. Still, there are some common things that most of us want to organize:

What makes the perfect personal information manager software?

Keeping in mind that we are talking about desktop-based personal information managers, these feature are most important for a quality PIM app:

Best personal organizer tools

While there are many PIM apps out there, we’ve selected three that are the best for their respective platforms. Please note that we’ve reviewed only computer applications, so no mobile phone apps are in the list.

MyInfo (Windows)

This is a desktop-based personal information manager for Windows. It offers powerful text editor with support for rich formatting, images, and tables. It offers an impressive full-text search (supporting also advanced search syntax), the files can be password-protected, and this organizer app can be installed on a portable drive. It has a great user interface for navigating between your items, has strong linking functions, and imports and exports many different file formats.

DevonThink (Mac)

If you are using Mac rather than Windows, then we recommend you DevonThink. It allows you to organize files from different application and edit most of them directly in DevonThink, supports smart saved searches and you can assign reminders to the different data items. Just as MyInfo, it offers strong tagging feature.

Best personal information managers for 2022


In conclusion, if you are looking for personal information manager for Windows then definitely try MyInfo. It’s fast, it’s responsive, it’s feature complete, and it’s simple to use. If you are Mac person, on the other hand, then give DevonThink a try.

What is the difference between CMS and PIM

Though their names suggest they have similar functionality, Product Information Management (PIM) and Content Management System (CMS) are very different applications built for different stages in a product content pipeline that extends from product creation through the retail sale.

Let’s start at the very end of the pipeline, the CMS, where consumer-ready content meets the customer.

CMS: Content staging

Content Management Systems were built for the needs of website managers who need to continually update content on a website but may not have a background in code. Though it’s talked about as a separate, stand-alone system, users experience a CMS as the internal-facing layer of a website.

A CMS makes it easier to update and manage a website by separating the content needed to build the website from the code. Another major benefit is that a CMS improves the performance of your website by reducing the amount of content that needs to load every time a user clicks to another page. Beyond just product information, a CMS stores every single piece of content on your entire website, including banners, photography, logos, illustrations, videos and plug-ins.

An end-of-stream system where content is staged to go live on a website

Typically tied to a single website or e-commerce platform and allows you to create and manage webpages by separating the staging of your content from the code required to present it on the web

Some headless CMS offerings allow for the staging of content across multiple websites and IoT devices

Traditional PIMs: Product info storage and syndication

In its broadest sense, PIM software acts as a repository of all the customer-facing information a company needs to bring its products to market across all its channels. Where a CMS stores all the content for one website, a PIM is focused solely on product information and makes it available for many downstream channels.

Most traditional PIMs were built in the days before ecommerce for industries like Food and Beverage and Pharma where there are stringent laws about the accuracy of labeling information. Given their history, you’ll find they’re usually:

Talkoot: A PIM for modern brands

Though legacy PIMs feature some limited functionality to standardize and enrich missing information, most are heavily focused on the validation and syndication of data, not the production of consumer-facing product content.

Talkoot, on the other hand, is a collaborative PIM focused on product storytelling. Like a traditional PIM, it stores all your static product information and features push-button syndication to most popular ecommerce platforms.

But what really sets Talkoot apart from other PIMs is how it’s built to help teams turn raw, unstructured product information into high-converting, consumer-facing product descriptions. It brings your entire team into one system, along with all the documents, details and images they need to craft accurate, credible and powerful product stories together.

If you’d like to learn a bit more about the differences between traditional PIMs and Talkoot, here is a great resource.

Large, digitally mature brands eventually adopt Talkoot and a syndication solution

With the explosion of digital commerce, a new supply chain is developing to support its unique demands: the Product Content Supply Chain. Similar to the traditional Product Supply Chain, different processes, tools and technologies are needed to support every link in the chain.

Upstream, large, digitally mature brands use Talkoot to turn raw, unstructured data into structured, accurate, powerful, channel-specific product stories.

Downstream, they employ a syndication-focused PIM or other syndication software such as Syndic8 to distribute that consumer-facing product content along with all the metadata essential to organize and display products successfully across all the various online channels.

The product content pipeline begins with raw data captured during product development and ends with consumer-facing product descriptions going live on an ecommerce site.

A CMS sits at the very end of the product content pipeline. It brings together product content and non-product content.*

A PIM sits just upstream from your CMS and stores and distributed product-focused information to a number of downstream systems*

Talkoot handles the entire product content production process, from gathering input to syndicating consumer-ready product content to all your channels.

*Content types in graphics are for example only and don’t represent the full number and types of information and content captured by each system.

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