One Liners For Digital Marketing

Digital marketing is one of the most exciting realms in the world of business. As modern marketers, we’re constantly trying to update and improve our strategies. We’ve only been able to expand into new platforms such as Google Ads and Facebook Ads because of the technology we have today. But this can be overwhelming at times. Don’t worry: I’ve got your back—and by that I mean I’m going to write this article for you so you don’t have to do it yourself. Check it out.

In this guide, we discuss One Liners For Digital Marketing, marketing quotes to attract customers, caption for digital marketing agency, and marketing quotes to attract customers.

One Liners For Digital Marketing

Digital marketing has changed the way brands market their products, and it’s only getting more complicated. Everything from social media to search engine optimization (SEO) can seem overwhelming at times. As marketers, we’re constantly trying to keep up with new trends and technologies that could make or break our campaigns. But don’t worry! I’ve got your back—and by that I mean I’m going to write this article for you so you don’t have to do it yourself. In this post we’ll go over some basic principles of content marketing, including how its applications have changed over time, how easy it is for anyone interested in digital marketing to get started today (spoiler alert: it’s pretty easy), and why one-line jokes are often better than long-winded ones (hint: because they’re shorter).

Think like a publisher, not a marketer.

When we talk about writing content, we often think of the writer as the only person who’s responsible for it. But “publisher” is a better word because it reminds us that in digital marketing, content creation isn’t just about telling your company’s story—it’s also about connecting with your audience and providing them with information they need and want to know.

To get better at this aspect of digital marketing, start thinking like a publisher: What do people want to read? How can I make my content more shareable? Don’t just think about what you want to write, think about what the audience wants to read!

Corollary: The best place to hide a dead body is page 2 of Google search results.

Corollary: The best place to hide a dead body is page 2 of Google search results.

You’re probably thinking to yourself, “That’s all well and good, but how does it apply to me?” Great question! Let’s say you have an online business and want people to come visit your website. The easiest way is through SEO (Search Engine Optimization). But what if I told you that anyone can rank on page 1 of Google search results? Well…let me rephrase: anyone can rank on page 1 of Google with the right knowledge in mind-blowing marketing tactics like this one here.

The best place to hide a dead body is page 2 of Google search results.

The best place to hide a dead body is page 2 of Google search results.

What? I’m supposed to care about the competition? Rankings? Traffic? Nope.

The only thing that matters when it comes to your website is making great content and building relationships with people who really want to engage with you.

Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second one.

When you think about content marketing, it’s important to remember that it is a relationship. You can’t just talk about your product or service all the time; if you do that, there won’t be any second dates.

Content marketing isn’t just about pushing out a bunch of posts and hoping they’ll work. It’s about adding value to the table and creating relationships with followers and customers over time, so they’ll ultimately buy into what you’re doing and want to come back for more in the future.

Here are some tips on how to make sure people keep coming back:

  • Be authentic — Don’t try too hard! If your content feels forced, people will notice and respond less than excitedly (if at all). This means that promoting yourself should never be at the forefront of everything else; rather than focusing on yourself or your company alone, focus on providing helpful information for other people who need it as well. In order for this strategy to work properly though (and not come off like bragging), remember: no one likes being told what they should do — especially when those instructions aren’t tailored specifically toward them in some way shape or form (ehem…this does not mean generalizing every single person under some kind blanket statement). Even though authenticity may seem challenging at first glance because everyone knows exactly how difficult it can be sometimes  when talking frankly with others – especially when those conversations require us “put ourselves out there” – but trust me: once people see how comfortable we’ve become speaking openly with them–they will follow suit!

Content Marketing isn’t the “Future” of marketing…it’s the now and the future.

Content marketing is the future of marketing because it’s a great way to build trust with customers. It’s also the now and the future.

I have made this letter longer because I lack the time to make it shorter. — Blaise Pascal

I have made this letter longer because I lack the time to make it shorter. — Blaise Pascal

  • Blaise Pascal was a French mathematician, philosopher and scientist who invented the mechanical calculator and helped develop probability theory. His famous quote, “I have made this letter longer because I lack the time to make it shorter,” is about brevity. It reminds us that content should be concise and to-the-point. It can easily be applied to digital marketing as well; marketers must keep their messaging short and simple in order for consumers to engage with them effectively through their digital channels of choice (social media platforms like Twitter, Facebook or Instagram).

One liner for content marketing

Content marketing is a way to reach customers and potential customers by providing them with valuable information. It helps you build trust, authority, and recognition within your target audience. Content marketing involves creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience over a long period of time

Content Marketing can be used for any product or service. For example:

  • Video – A soft drink company could create an entertaining video that shows how their product saves people from the drudgery of making punches at parties
  • Webinar – An accounting firm could provide tips on tax compliance in an online course
  • Blog Post – A fitness studio could provide exercise plans based on the seasons

marketing quotes to attract customers

The Ultimate List Of Marketing Quotes: 98 Of The Best Marketing Quotes

This article gives you 98 of the most inspirational marketing quotes from top digital marketing thought-leaders.

With so much on our plate, building a brand and running a business can allow you to miss the most simple yet effective ways to solve and improve your marketing ROI.

We searched the high and low places of the internet to find the most inspirational marketing quotes to help change your perspective on your latest marketing conquest. May their words of wisdom inspire your success!

Why We All Need Marketing Quotes in Our Lives

Marketing quotes are one of the best ways to fire up your team. You could use digital marketing quotes, content marketing quotes, social media marketing quotes, or just general quotes to inspire. Whatever the case, powerful marketing quotes will help to get people excited about work and working towards their goals.

You can also learn a lot from these short snippets of wisdom. If you want to improve your social media marketing, then a specific social media marketing quote from an industry expert can share valuable insight.

And even if you don’t work in marketing, marketing quotes are still universal enough to give you the kind of inspiration that you need. Stick these marketing quotes up in your office, set them as your wallpaper, and inspire your team with them in meetings. Marketing quotes offer some of the best words of wisdom and motivation to help your business grow.

We’ve put together the ultimate list of marketing quotes to keep you inspired. These include social media marketing quotes, content marketing quotes, and more. Scroll through this article to find the marketing quote that best matches your business.

98 Inspirational Marketing Quotes

Here you go, 98 of the best marketing quotes of all time. Enjoy!

Famous Marketing Quotes

1. “Our head of social media is the customer” – McDonald’s

2. “I don’t believe in tricky advertising, I don’t believe in cute advertising, I don’t believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives.” – David Ogilvy

3. “First, think. Second, dream. Third, believe. And finally, dare.” – Walt Disney

4. “Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” – David Ogilvy

5. “Content is king” – Bill Gates

6. “Master the topic, the message, and the delivery.” – Steve Jobs

7. “The more you tell, the more you sell.” – David Ogilvy

8. “If you don’t like what is being said, then change the conversation.” – Don Draper

9. “Market like the year you are in.” -Gary Vaynerchuk

10. “The way to get started is to quit talking and begin doing.” – Walt Disney

11. “The best marketing doesn’t feel like marketing.” – Tom Fishburne

12. “Less is more. Keeping it simple takes time and effort.” – Jeff Bullas

13. “Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms.” – Dale Carnegie

14. “The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

15. “Marketing is a contest for peoples attention” – Seth Godin

Content Marketing Quotes

16. “Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley

17. “Content is fire, social media is gasoline.” – Jay Baer

18. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner

19. “Content is King, but engagement is Queen, and the lady rules the house!” – Mari Smith

20. “Content: there is no easy button.” – Scott Abel

21. ”If we face the truth, we know that content marketing is about making money”- James Allen

22. “Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner

23. “Content is the atomic particle of all digital marketing” – Rebecca Lieb

24. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farri

25. “Marketing is no longer about the stuff you make, but the stories you tell.” – Seth Godin

26. “Content Marketing is all the Marketing that’s left.” – Seth Godin

27. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

28. “The future of content marketing is in your hands.” – David Hahn

29. “Great content is the best sales tool in the world.” -Marcus Sheridan

30. “Content is the reason search began in the first place.” -Lee Odden

31. “You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley

32. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

33. “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

34. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

35. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

36. “Content is anything that adds value to the reader”s life.” – Avinash Kaushik

37. “Not viewing your email marketing as content is a mistake.” – Chris Baggott

38. “Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” – Kristi Hines

39. “Make the prospect a more informed buyer with content.” – Robert Simon

40. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe

Digital Marketing Quotes

41. “Banners have 99 problems and a click ain’t one.” – Scott Sorokin

42. “If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink

43. “Discoverability equals sales in the digital world.” – Dev Chandan

44. “The buyer journey is nothing more than a series of questions that must be answered.” -Michael Brenner

45. “Ignoring online marketing is like opening a business but not telling anyone.” – KB Marketing Agency

46. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” – Joe Chernov

47. “Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates

48. “Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.” – Yacine Baroudi

49. “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” – Neil Patel

50. “Getting the Like is easy. It’s a light action. Anything else requires trust.” – Jon Loomer

51. “You can’t push your sales messages on your fans too often.” – Andrea Vahl

52. “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield

Social Media Marketing Quotes

53. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk

54. “As social media grows and matures, showing a return becomes critical.” – Heidi Cohen

55. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor

56. “Social media is about the people! Not about your business. Provide for the people, and the people will provide you.” – Matt Goulart

57. “Social media is about sociology and psychology more than technology” – Brian Solis

58. “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst

59. “Empower your readers with social sharing buttons.” – Mike Stelzner

Inspirational Marketing Quotes

60. “Your goal should be to own quality time in your customer’s inbox.” – Robert Rose

61. “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore

62. “Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg

63. “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

64. “Leverage the strength that you have: that no one else can be you.” – Todd Wheatland

65. “Don’t be afraid to get creative and experiment with your marketing.” – Mike Volpe

66. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

67. “It isn’t just creation and promotion; it is a process as well. I think that’s what a lot of people forget” – Neil Patel

caption for digital marketing agency

The New Year welcomes opportunity and a chance to take another perspective. As a digital marketer, you may have faced challenges and accomplished success. Hopefully, you learned much about what worked and what didn’t. To inspire you in the New Year, take a look at these 30 enlightening digital marketing quotes.

“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist

This short piece of advice is so relevant in today’s digital marketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. The modern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.

“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather

This quote has new meaning in the digital marketing world, as it’s really a reminder that you must understand and know your audience intimately. Otherwise, you’re not relevant to them. And treating them like they are stupid, which is often the result of a condescending tone, certainly isn’t going to find you any favor.

“Without facts and principles, data is useless.” –Bob Hoffman, Writer, Speaker and Type A Group Partner

Digital marketing creates and requires data. But just having data isn’t going to change anything. Data must be accurate and have context to be actionable.

Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger

No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.

“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert

This quote shows the relationship between content and social media. Content doesn’t matter if it’s not distributed and consumed, and social media can’t survive without content.

“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson

This quote supports the idea that for marketing to work, it must be interesting. Don’t be the interruption to what someone wants to consume, be consumable instead.

“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger and Artist

Google ranks your content based on the actions of others. It doesn’t reward you simply because you are using popular keywords. It is much more interested in seeing that users read, share, and engage with your content.

“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group

Consumers need to trust you. Trust comes from relationships and how your brand has treated others. Without this trust, it’s nearly impossible to make meaningful conversions.

“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” –Ann Handley, Chief Content Officer of MarketingProfs

Content should be a journey. It should hit users at all the stages: awareness, consideration, and decision. If your content doesn’t continue to inform and be relevant, users will get turned off. A pipeline is only as good as the quality and readiness of leads.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis, Bestselling Author and Keynote Speaker

Content is the key to revenue. It’s the most important thing you create to develop relationships. Without it, you’re just throwing darts at a moving target.

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” –Rick Levine, Author of The Cluetrain Manifesto

Does your brand have a voice? What are the attributes of your voice. Authenticity should be one of those. Without authenticity, your brand’s voice won’t ring true to audiences.

“Content marketing is a commitment, not a campaign.” –Jon Buscall, Chief Executive Officer of Moondog Marketing

Content marketing is not a one and done. It’s a constant factor in everything you do in digital marketing. Never treat content marketing like it’s not an integral part of your digital marketing plan.

“Content is not king, but a president elected by the votes of those whom it aims to rule.” –Raheel Farooq, Teacher, Writer and Voiceover Artist

This quote has such power. Many digital marketers think of content as a king, ruling everything else. Success of content is rather something that the community and audience decide.

“90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer and Author

This quote represents the power of social media influence. If the masses say its’ good, it’s believed. If a brand says so, there will always be skepticism.

“People don’t buy what you do, they buy why you do it.” –Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant

The “why” of your brand matters a lot more than your features and benefits. If your “why” is compelling, users will stick around to learn more.

“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –Kath Pay, Founder and Senior Consultant at Holistic Email Marketing

Email still has a great role in digital marketing, but you’ve got to bring value to inboxes, not noise. Understanding what users respond to allows you to get better with every email.

“You can’t sell anything if you can’t tell anything.” –Beth Comstock, Vice Chair of General Electric

This quote reminds marketers of the power of simplicity. If you can’t quickly tell a user how something will change their life or solve a problem then it’s unlikely you’ll make the conversions you desire.

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo

Don’t just create content to create it. There needs to be a goal. What action do you want users to take after reading? With goals for your content, it’s rather meaningless.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Vice President Marketing at FastMed

One of the few certainties in digital marketing is change. So, you can’t become complacent. But you also should count out previous successes. It’s a test and learn world.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author and Marketing Expert

It’s very narrow minded to think on the campaign level. Think holistically about growth prepares you to continue to evolve your marketing to fuel growth.

“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –Michelle Stinson Ross, Director of Marketing Operations at Apogee Results

Great content is a pillar of digital marketing. The content must be relevant and interesting, but often it needs to be inspirational. Your content should answer the user’s question of “How will this improve my life?”

“Stop selling. Start helping.” –Zig Ziglar, Author and Motivational Speaker

Have you noticed how “selling” has become a negative word. No one wants to be sold. Users want to find solutions and build relationships. Your job as a brand is to educate and inform. If you do that well, selling happens naturally.

marketing quotes to attract customers

You need good copywriting and catchy lines to attract customers to your store. Used frequently by top copywriters, these phrases are surefire terms that create interest and desire among customers. They’re expressions that turn customers’ wants into needs. If you want to make your ad copy pop and excite customers, use these top 20 retail marketing phrases:

1. Beautiful in Its Simplicity

Customers hate complexity and love simplicity, viewing it as a form of good customer service. When you make things simple, you create a smooth customer experience.

2. Artistically Inspired

This phrase demonstrates your sense of fashion. In the customer’s mind, it shows you are forward thinking. Remember, form is often more important than function.

3. Enhance Your Life

Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”

4. Enhance Your Beauty

Customers also look for ways to be and feel more beautiful, and this phrase is especially key in the fashion industry. Where you can enhance beauty, you can often eliminate a customer’s price restrictions.

5. Looks so Good on the Outside, It’ll Make You Feel Good Inside

This phrase compliments the buyer on a decision they’ve made or one they’re about to make. It affirms their choices, making them feel good about what they’ve purchased.

6. Never Looked so Good

This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market, triggering positive customer responses.

7. Simply Awesome

In ad copy and everyday speech, “awesome” is the new “great” or “wonderful.” When paired with “simply” (again conveying simplicity), these words create a powerful phrase.

8. Perfect From Beginning to End

This phrase demonstrates that you pay attention to the details. But make sure you show continuity and alignment. If you use this phrase, your store design and merchandising must be impeccable, down to the detail.

9. Get Noticed

Customers love to be complimented (and by complimenting customers, you increase your likeability). This phrase is a classy way of telling the customer that the product will draw attention to them.

10. Exceptional Value

The world cares about value, but if you ask people to define “value,” they never seem to be able to do it. When you add the word “exceptional,” you help define that value in the mind of the customer.

11. We Display With Pride

Think of retailers marked by great pride and reputation: Rolex, Coach, and Tiffany & Co. This phrase helps associate your products with the kind of reputation your customers want. You can further develop these associations through your store’s visual displays and signage.

12. Our Reputation Goes With It

This is another way of saying, “We’ve been in business for a long time because people love our products and trust us.” This phrase positions you as a valuable retailer.

13. Ideal Choice

Again, customers liked to be affirmed in their decisions. This phrase communicates that if the customer buys your products, they will have made an excellent choice.

14. A Moment to Remember

This phrase says you’ve created an experience for customers that you want them to remember and share with others, generating word-of-mouth advertising.

15. Celebrate Life

Think how brands like Betty Crocker have created a lifestyle in their marketing. This phrase communicates that your products create and celebrate that kind of lifestyle for the buyer.

16. Get the Most Out of Life

This phrase is ideal for the activewear or sports equipment industries. It creates an excitement for life and the desire to elevate the customer’s life experiences.

17. Feel the Quality

Similar to “we display with pride,” this phrase positions you as a respectable, reputable resource. It works especially well if you’ve been in business for a long time.

18. Worth the Difference

Specialty retailers’ products are often more expensive than chain stores, usually because they carry a brand’s higher quality products. This phrase acknowledges that a store’s price is higher, but in a way that demonstrates the benefit of paying more.

19. You’re Worth It

This phrase tells customers the gift will create that wow factor. It also advertises that the product meets the desire to get what you want when you want it.

20. Instant Energy

Again, people want results fast. Commonly used in the energy drink industry, this phrase tells customers they don’t have to wait to feel great.

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