Most Effective Marketing For Lawn Care

There are endless ways to get the word out about your lawn care services, but some methods are more effective than others. The most successful marketing strategies combine multiple tactics in order to reach as many potential customers as possible.

In this guide, we review the Most Effective Marketing For Lawn Care, how to make your lawn care business stand out, commercial landscape marketing, and marketing lawn mowing business.

Most Effective Marketing For Lawn Care

You already know that marketing is an important part of running a successful business. There are endless ways to get the word out about your lawn care services, but some methods are more effective than others. The most successful marketing strategies combine multiple tactics in order to reach as many potential customers as possible. Here are some ideas for how you can use each of these methods:

Social media

Social media is the best way to promote your business and engage with customers. It’s also an excellent way to get feedback and find new customers, whether you’re looking for clients in specific areas or just trying to grow your audience. Here are some tips for using social media as a marketing tool:

  • Have a catchy profile image: Your profile photo should be clear, well-lit, and eye-catching enough that it makes people want to click on it and learn more about who you are.
  • Post regularly: You don’t have to post every day—in fact, posting too often can be annoying—but posting once every two days is a good guideline if you want followers who look forward to seeing what’s new from you.
  • Engage with other users: Responding directly when someone comments on one of your posts shows that they matter (and may even encourage them). But don’t spam; only respond if there’s something meaningful that needs clarifying or explaining!

Mailers

Mailers are an excellent way to get your lawn care business out there. You can target specific areas and zip codes, or you can send mailers to everyone in the area (it’s your choice). Your mailer should include coupons for free services, coupons for discounts on services, or both!

Include pictures of your team members so that people know who their new yard guys are going to be. If you have a web site or social media page on Facebook or Instagram, put those on the back of the mailer as well so that people who aren’t interested in getting lawn care service from you will still have access to finding out more about what it is that you do.

Google ads

The best way to reach new customers is through a Google ad. You’ll be able to target your ads by location, demographics and interests. It’s easy to set up and affordable.

Now that we’ve discussed how to get people’s attention, let’s talk about what you should do with that attention once you’ve got it!

Word of mouth

Word of mouth marketing is the most effective way to market your lawn care business. People trust their friends and family more than they trust advertisements, so word of mouth marketing can be a huge help in getting your business off the ground.

The best way to get this kind of word-of-mouth advertising is by providing quality service. If you have happy customers telling all their friends about how great you are at what you do, then that’s one less thing for you to worry about as an entrepreneur.

Door hangars

Door hangars are a simple way to get your name out there and build relationships with potential customers. A door hanger should be included with every visit you make, and it should include your phone number, website, and a coupon or special offer.

The message on the door hanger should let people know that you can help them with their lawn care needs and let them know how you will benefit them.

Include something about how lawn care is not difficult for you, but instead is a simple task that anyone can do themselves (e.g., if they have no time or inclination to do it themselves).

Swap out business cards at local businesses like real estate offices, coffee shops, and grocery stores.

Swap out business cards at local businesses like real estate offices, coffee shops, and grocery stores. You can also swap out for business cards in home improvement stores, auto repair shops and pet stores.

There are so many ways to effectively market your lawn care business.

Word of mouth is one of the best ways to market your lawn care business. You can tell everyone you know about your services and make sure that they are great at what they do so that when people have lawn care needs, they will remember you. Word of mouth is a great way to gain new clients because it’s free advertising!

Social media marketing is also a good way to get your name out there and reach a wide audience. If you already have social media accounts such as Facebook or Instagram, then use them! Posting pictures with captions explaining what work was done on each picture will help customers understand what type of service Lawn Care Pro’s offers while giving them an idea on how well their lawn looks after being taken care of by our professionals at Lawn Care Pro’s! Make sure you’re posting frequently though so that people don’t forget who we are since we offer such amazing services!

how to make your lawn care business stand out

Do you KNOW if your jobs are PROFITABLE?

1. Sell Value (Not Features)

Why do people buy lawn care services?

The answer is NOT because their grass is tall. Believe it or not, no one buys anything based on logic.

Potential clients make their final decisions based on what they feel when they look at their lawn. And the sooner you center your marketing around this, the sooner you’ll begin winning more customers.

Think of it this way, every homeowner needs their lawn mowed. They pay YOU to do it because… 

By selling value to your prospects, you’re painting a clear picture. This allows them to imagine what it would be like to hire you and helps them to see the value you’re bringing them.

By now, you’re probably wondering: What’s the difference between features and values? So here it is:

Whenever you’re working on any lawn care marketing piece, focus on the goals (AKA the value) that your clients actually care about.

When you start selling values in your lawn care marketing, your marketing success will skyrocket.

Find Out the Emotions and Benefits YOUR Clients Care About

2. The Best Lawn Care Social Media Marketing Tool

Facebook is the largest social media platform on the internet.

In fact, two out of every three people in the US are on Facebook.

As a result, Facebook is one of the most powerful lawn care social media marketing tools to reach your clients right now.

Additionally, it’s incredibly easy and low-cost to get started. Actually, it’s far cheaper than printing out hundreds of flyers.

Basically, Facebook allows you to target people in your service area to run ads that generate clients – all for as little as $5 a day.

Bottom line: If you’re not running ads through this uniquely powerful platform, your business is missing out.

And if you need help creating your own Facebook Ads or organic posts, try downloading our free lawn care social media bundle!

Get 90 Days of FREE Social Media Post Ideas!

3. Grow Your Lawn Care Business for FREE Using Email Marketing

Email marketing is great because it’s one of the least expensive ways to grow your market your lawn care business.

As a result, email marketing has the potential to give you insane returns for your time.

So why is email marketing so successful?

… Because even if you automate them, every email feels personal (or at least it SHOULD).

Here’s a simple, two-step process to building a successful framework for your email campaign:

Step 1: Find New Leads

If you want to sell more work through emails, you’ll need to collect email addresses.

The best way to do this is by passively collecting emails.

For instance, you can host a lead magnet (a gift that requires an email address to be downloaded) within a Facebook Ad. Plus, you could also host lead magnets within your blog as well.

Your lead magnet (AKA your downloadable gift) can be anything from a watering schedule guide to winterization routines. Essentially, your lead magnet can be anything your clients might need your expert advice on.

The goal is to host your lead magnets anywhere your potential clients might find you.

On top of getting their email addresses, lead magnets serve multiple benefits for you.

They prove to your clients that you’re a lawn and landscape expert that they should trust. Plus, it also shows them the value you’re giving before they’re even a client.

Step 2: What to Do When You Have Emails

First off, email is critical for selling to people who are “on the fence,” so always be sure to keep email address acquisitions a top priority for all leads and clients.

The email campaign you’re sending to leads should have a healthy mix of:

By continuously practicing healthy email marketing, you can stay in front of your market at all times.

How to Put Your Email Campaigns on Autopilot

Essentially, it can “automate” your… 

Automations allow you to set up conditional actions that decide which emails will be sent next.

For instance, if a lead converts to become a client, you can arrange it to end the email campaign sequence.

Plus, Automations will initiate the email campaign on its own (without you having to do anything).

For instance, you could set up an email campaign to begin when someone downloads one of your lead magnets.

Automations are total game-changers that can totally revolutionize your business and reduce human errors.

The #1 Way to Put Your Everyday Tasks on Autopilot

4. Become a True Digital Marketing Expert for Your Lawn Care Business

Pay-Per-Click (PPC) Advertising is a useful method of targeting a specific market segment.

Google and Bing offer PPC Ad opportunities to reach your prospects on different search engines.

Here’s a quick example of PPC Advertising:

Do you see those ads at the top? Those are PPC. Also note, that you can place PPCs at the bottom of the search results page as well.

Moving on, a great PPC Ad guarantees that clients will see you before your competitors in the search results.

The great thing about PPC Ads is that you only pay if someone clicks on your ad – so you never get overcharged, and you can set a daily or maximum budget (though if you’re not careful, you can waste money).

And for lawn care owners who want to grow even faster—You should consider hiring a 3rd party AdWords Specialist to manage your ads instead.

It can take a while (and a lot of trial-and-error) to get up to speed. If you’re in a high-competition market and you have the money to do it, this might be an extremely lucrative option for you.

To find out more, read our complete guide to Google Ads for lawn care businesses.

5. Create an Amazing Website that Closes Sales for Your Lawn Care Business

For a huge number of your clients, your website will be their first impression of you.

While there’s no definitive timeline, experts typically recommend you update your website every 2-3 years.

If this sounds like too much, think of it this way: Are potential customers going to choose a lawn care business with a janky, broken, dinosaur-era website? Or are they going to move onto another lawn care business with a beautiful, fully-operational, professional website?

More than likely, your ideal clients are shopping around to find a lawn care business that gives them a strong first impression.

So make sure your website is amazing. Hire a freelance web developer, if you have to. This is too important to overlook, and it’ll more than pay for itself.

Read our complete lawn care website guide to find out more about creating an amazing website for your business.

6. The Easiest Way to Be a Pro at SEO

Even better than creating an amazing website… is creating a website that appears at the top of search results.

SEO (i.e. search engine optimization) is the combination of healthy web practices and keyword usage that puts your website at the top of search results.

Since websites with good SEO get seen first, businesses that invest in SEO are getting over 50% of web traffic.

Good SEO can be several times more profitable than great flyers!

7. Get More Online Reviews (and Fix the Bad Ones)

If your clients really love your work, ask them to give you an online review!

Additionally, you can set up automated text and email campaigns centered around asking for reviews (you can do this with Service Autopilot Automations).

To start, focus on getting good reviews in at least two of these places:

But remember! When you’re asking for reviews, don’t rush people to one platform at once.

You never want to send an email blast to everyone asking for reviews. Most platforms have a trigger to stop brigading (positive or negative).

It’s much better to weave a review request into an automation or email campaign that’s triggered by individual actions the client takes (maybe it’s been 30 days since you won the quote, etc.).

By the way, you can do all of this (and more!) in Service Autopilot’s Automations.

Although bad reviews can hurt sales, if your good reviews outweigh the bad, you can still sell more work.

Just remember, bad reviews happen to even the best of businesses. It’s how you respond to those bad reviews that make all the difference to your potential clients.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful – but it won’t grow. 

In Service Autopilot, our automations send emails and texts to:​

8. Use Flyers, Door Hangers, & 9-Arounds to KICKSTART Your Lawn Care Marketing Strategy

Print marketing still works.

But here’s the problem: Most people don’t know how to make it work for them.

When you do it right, lawn care flyers can be a cost-effective way to build your lawn care client base and improve your lawn care marketing.

Flyers benefit your lawn care business in multiple ways:

With almost 100% certainty, I can tell you that new leads WILL see your flyers.

So your main goal is to make sure your leads like what they see.

Get 7 of our best performing flyers (tested over 8+ years), put into print-ready templates.

One Flyer Strategy That’s Guaranteed to Make You Money

Unless you’re just starting out, your time is WAY too valuable to pass out your lawn care company flyers by yourself.

By far, your most feasible, cost-effective option is to have your team complete 9-arounds because it’s the best way to optimize your route density at relatively cheap.

BONUS: Make Your Lawn Care Flyers and Door Hangers VIRTUAL

Amplify the effect of your lawn care flyers and door hangers by taking them VIRTUAL.

Create Facebook Ads that can actually help you to win more clients and increase your route density.

When you do it right, you’ll be able to beat your competitors and take over entire neighborhoods!

9. Train Your Lawn Care Crew to Be Amazing Salespeople

Your lawn care crew can be your best advocates! Which is why you should train them to be salespeople.

Since they work directly with your clients, they already know what your ideal clients want, what they hate, and what they wish they had… 

And if they don’t already know this, then they can easily find out by talking to them.

Now, your lawn care crew has all of the necessary information they need to win you more ideal clients.

commercial landscape marketing

You’ve heard the saying, “If you build it, they will come.” But rather than knocking it out of the park, you’re stuck warming the bench. You know you should market your landscape business—the right strategy could attract a steady stream of clients to your door. But you’re not sure where to begin.

With lawn care advertising, timing is everything. For the best results, your game plan should begin well before the spring season. But you can still yield excellent results launching your advertising campaigns during a busy season if you follow these marketing tips.

1. Claim your corner of the web

While 92% of business owners say having a website is the most effective digital marketing strategy, less than two-thirds of small businesses have one.

A lawn care website can work wonders to boost business. If you don’t have a website, get one. It’s an excellent way to display photos of gorgeous landscaping jobs you’ve done.

You can list your services and pricing information and let your customers know you’re insured with a landscaping insurance policy. Plus, setting up a site is easier than you might think, thanks to templates that offer out-of-the-box web design. However, you could also hire a designer to create a unique layout.

If you already have a website, brainstorm ways to make it better. Check to make sure potential clients can easily find your hours, location, and phone number. Adding a contact form or scheduling option is a nice feature that lets customers request lawn care services that fit their schedule.

2. Connect with local customers

Whether you live in a big city or farm country, you probably have plenty of potential customers nearby—both residential and commercial. And each requires a specific method to catch their attention.

For instance, residential clients generally think about cleaning up their lawns during two peak times: spring and fall. And you want to make sure your landscaping business is at the top of their mind when they consider hiring for lawn maintenance.

For commercial accounts, late fall and early winter are prime time to contact local businesses because that’s when companies typically address next year’s budget.

No matter if you want to touch base with residential or commercial accounts, a few marketing tricks can help you hit a home run:

These are cost-effective ways to grow your client base, and some are even free. If you start a landscaping business or have been around for years, the key is understanding where your customers look for your services and making sure your business shows up in those places.

3. Create a referral program

You might have guessed that word of mouth is effective. But did you realize just how powerful it could be? According to Nielsen, 84% of consumers trust word-of-mouth recommendations from friends and family.

Word-of-mouth customer referrals are one of the best sources to grow your lawn care or landscaping company. They make clients aware of you, put you ahead of the competition, and eliminate objections clients might have.

So, how can you create a referral program that works? First, define the reward you’ll offer. Then, advertise your referral program. Here are a few ideas for referral rewards that are sure to be a big hit:

For the best results, target your best clients first. You’re more likely to get high-quality referrals from customers who love your work, pay on time, and rarely complain.

4. Invite customers to review your business

Customer reviews are an often overlooked advertising idea. But 88% of customers say reading online reviews influences their buying decision, as reported by Inc. Magazine.

While unhappy customers usually let you know, most happy customers will never tell you they’re happy. So, how do you get satisfied customers to step up to the plate? A few proven tips include:

To increase the response rate, make writing reviews simple. People are busy—they’re more likely to share a testimonial if they know it won’t take much time.

5. Get customers to come to you

Capturing online reviews is an excellent way to encourage potential customers to connect with your lawn care business. But there’s another way to target “warmer” leads: online ads. You can get customers to come to you using pay-per-click (PPC) advertising on Google or Facebook.

Google captures over 92% of the search engine market, according to the online database Statcounter. Now, think about your perfect client typing “lawn care service near me” into the Google search bar. Wouldn’t you want your business to be the first to pop up? It can, with Google Ads.

It’s a fast way to grow brand awareness and increase business because you’re getting in front of consumers actively searching for your service. If you have a Gmail account, you can use that to create a Google Ads account. Once you’re there, the platform will walk you through choosing an advertising goal, setting your budget, and creating ad groups.

Facebook Ads are similar because they’re a quick way to target people more likely to utilize your lawn care or landscaping services. And SproutSocial reports that 73% of Facebook users in the U.S. check the platform daily.

On Facebook, you can choose an ad format that matches your goal. For example, you might showcase a single image, video, or slideshow to capture your audience’s attention. For the best results, drive traffic to a landing page on your website tailored to the specific services promoted in your ad.

Social media sites like Facebook, Instagram, and Twitter have a prominent place in the daily lives of most consumers. Around 7 in 10 Americans use social media, according to the Pew Research Center. And your landscaping company can join the major leagues by adding social to your advertising strategy.

Just remember that using social media for business is different from how you use it in your personal life. Instead of sharing pictures of your cat or what you ate for lunch, your social content should center on things your clients care about:

You might also analyze what your competitors are doing to see what’s working well in the lawn care space. Don’t copy them—but using your competition as inspiration can lead you to discover new ways to interact with your clients.

7. Establish authority and expertise with a blog

Consumers want to feel good about their decisions. To help them feel confident in their choice to hire you, demonstrate your expertise and know-how through a company blog.

There’s a bonus to consider: Online content can also increase the number of consumers finding your site on Google. Incorporate SEO (search engine optimization) by focusing content around topics your clients are interested in. To advance your SEO and increase your blogging success:

Remember that blogging is more than writing articles and hitting publish. It’s about building a relationship with your readers to establish trust.

Landscaping marketing strategies: Conclusion and summary

In many ways, landscaping services sell themselves—they can increase curb appeal, raise home value, and beautify the outdoor space. But after getting your landscaping license, investing in all the right lawn care equipment, and hiring the best talent for your lawn care business, it’s tough to grow your profits if potential clients don’t know you exist.

That’s where marketing comes in. With these strategies, you have the marketing tips you need to increase brand awareness and hit a home run with your lawn care and landscaping business.

And to cover all of your bases, get landscaping insurance for business. A policy can protect you and your clients. Plus, it only takes about 5 minutes from start to finish. With Huckleberry, you can get a quote and manage your policy entirely online.

marketing lawn mowing business

Marketing your lawn care services puts your business in front of potential customers and is an important part of building a successful lawn care business.

After all, you’ll have a much easier time winning new clients if they know you exist.

Get lawn care marketing ideas from lawn care expert Ed Ramsden (Enviromasters Lawn Care) and decide which ones are right for you.

You can also watch our video, “How to Market a Lawn Care Business,” to get advice from experts in action:

Try these ideas for marketing a lawn care business:

1. Claim your Google Business profile

Your Google Business profile (formerly Google My Business listing) is one of the best ways to appear on local maps and search results when potential customers are looking for your services.

This encourages potential clients to click on your profile, learn more about what you offer, and contact you to book your services.

Your Google Business listing will include:

For example, if a potential customer is looking for lawn care services in a specific city, here’s what they would see:

It’s easy to set up a Google Business profile. Just enter your business name, contact details, and operating hours. Then add your logo and photos, plus any special descriptors (like 10+ years in business), and you’re good to go.

Pro Tip: Don’t forget to also create your Bing Places for Business listing to make sure your lawn care services are found on any search engine.

Online business directories

There are plenty of other websites where you can create profiles for your business to bring in potential customers.

List your business in online directories like Yelp, or lead generation sites like Homeadvisor or Angi.

2. Invest in digital ads

To reach a larger audience, you can invest in digital ads. These ads promote your lawn care business by appearing on search engines or social media.

Search engine advertising includes your ads in search results on Google or Bing. These can be text-based search ads or specially formatted Google Local Services ads, which look like this:

Social media marketing can take the shape of Facebook or Instagram ads. These ads show up in your potential clients’ feeds alongside the pages and people they follow. They often look like this:

Both Google and Facebook ads let you set an advertising budget and see exactly how well your ad performs.

By tracking actions like website visits or phone calls, you can get a clearer picture of which ads are creating the most leads for your business.

Once you know what type of advertising works best for your business and brings in the most money, raise your budget and focus on the platform that brings you the biggest success.

3. Manage your online reviews

84% of consumers trust online reviews just as much as recommendations from friends and family. This is why reviews are one of the most effective ways to promote a lawn care business.

To get more lawn care reviews:

Asking for and responding to reviews can be uncomfortable when you’re first getting started. Don’t worry, that’s normal. The more you do it, the more natural it’ll feel.

4. Build a lawn care website

Your lawn care website helps people find your business when they’re searching for services online. Build a site that speaks to your ideal customer and gives them what they’re looking for.

The first step in building a website is deciding how you’ll do it. You can build it yourself using a tool like WordPress or Squarespace, or hire a freelancer or web agency to do it for you.

Your lawn care website design should include:

Set up Google Analytics and Google Search Console for your website. This helps you track how people find your site, what they do once they get there, and how the site helps you win new clients.

Plan to update your website regularly, too. This can mean adding new images, writing monthly blog posts, or even just making sure your services and pricing are up to date.

Pro Tip: Your site should be mobile-friendly. This will ensure it looks great and works properly on any device visitors are using, whether it’s their desktop, tablet, or phone.

5. Set up a Facebook Business page

Facebook is free to use, is easy to set up, and can help you connect with potential clients who are already spending time there.

Head over to Facebook Business Manager to create a Facebook Business page with your logo, operating hours, service area, and a description of your business.

Once your Facebook Business page is up and running, try these tips for maintaining an effective page and using it as a marketing tool:

6. Send out email marketing

An email marketing campaign lets you send mass emails to a specific client list. You can also schedule certain emails at important times or milestones.

For example, you could email customers to:

Keeping track of all these emails can be tricky. Jobber helps you send ready-to-run email and postcard marketing in the same place you manage your work, using your client list as an email list.

You can also create and send your own campaigns with an email marketing service like Mailchimp or Constant Contact.

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