Mobile Marketing For Realtors

Mobile marketing is an important tool for Realtors to reach their audience and get them into the buying process. Mobile devices are all around us, and it’s important to make sure your message is seen on these devices! This guide will show you how to incorporate mobile marketing into your real estate business, with ideas for sending text messages, building a mobile website, and more.

In this guide, we review the aspects of Mobile Marketing For Realtors, marketing strategy for a real estate company, marketing strategy for real estate business, and real estate agent marketing.

Mobile Marketing For Realtors

Mobile marketing is a powerful way to reach your audience and get them into the buying process. Mobile devices are all around us and it’s important to make sure your message is being seen on these devices. This guide will show you how to incorporate mobile marketing into your real estate business and help you get started today!

Benefits of Mobile Marketing

Mobile marketing is a great way to reach your audience. Mobile users are more likely to be active, engaged and responsive than desktop users. If you want to build brand awareness, increase traffic to your website and ultimately increase leads, mobile marketing is the way to do it.

Get a Mobile Friendly Website

Mobile friendly websites can be achieved in three ways:

  • Using a mobile friendly theme. This is the easiest and cheapest option, but it might not give you complete control over your website.
  • Use responsive design. A responsive website will adjust to fit any screen size, so users can view your site on their phones or tablets without having to zoom in or out. It’s also easy to keep up with content changes when they don’t have to be made multiple times for different screens sizes. The downside of using responsive design is that it requires more time and effort from web designers who are used to working on desktop computers only, which can result in higher costs for these services than other options listed here (although still much cheaper than going back-and-forth between two different providers).
  • Use a separate mobile version of your website by creating an entirely new domain name that redirects traffic from mobile devices (for example: wwwmfwwww). This method has some advantages over using a separate CMS platform because incoming links won’t break when switching domains as long as they were built correctly beforehand; however, this method won’t work if someone clicks through directly instead of going through Google search results first because they wouldn’t recognize the new URL format until after clicking into the first page whereupon they may become confused about what happened next since nothing appeared familiar compared against previous visits where everything looked normal before this point…

Use QR Codes on your Marketing Collateral

QR codes are a great way to connect with your audience. Use QR codes on flyers and posters, business cards, brochures, social media posts and even email signatures. You can also print them out and use them as door prizes at an event or send them through the mail in order to increase your exposure.

Send Text Messages to your Database

Sending a text message to your database is an excellent way to communicate with clients. Texts are a great way to stay in touch with homeowners, and they’re a great way to reach out to those who need help but aren’t ready yet.

Use the following steps:

  • Log into BuzzStream and click on “Connections.”
  • Click “New Connection” on the top right-hand side of your screen, then select “Email Marketing” from the dropdown menu (or click here).
  • Once you’ve created your connection between BuzzStream and Textmaster, head over there and log in by clicking on “Log In.” Fill out all required information including campaign name, destination phone number(s), keywords for filtering messages sent via Textmaster, etc., then hit save!

Provide Property Tours using Video

If you are a real estate agent, then you probably know how important it is to get your listings seen by as many people as possible. The more people that see your listing and want to buy it, the better! With mobile marketing for realtors, you can use video to help get your listing seen by more people.

Video is an excellent way for buyers to get a sense of what a property looks like without having physically been there themselves. Whether they’re scrolling through Facebook or Instagram on their phones, or searching on Google Maps while in their car; they may see your video and decide they want to see this property in person!

You might also be able to use this same strategy if someone asks about viewing one of your listings outside of regular business hours (say between 9-5). You could post a link with instructions explaining how everything works so no one gets confused during their first visit. Just make sure everything is up-to-date before sending out those links!

Run Paid Ads on Google and Facebook

Online advertising is the most effective way to reach your target audience. When you run ads on Google and Facebook, you can target specific locations, demographics, interests and more. You can run them at any time of the day or night and pay per click or per impression.

You’ll probably want to set up a campaign with Google AdWords first because it’s so much easier for beginners than Facebook Ads (though there are some similarities between them). If you’re new to running paid ads online, I recommend checking out this guide from Moz before jumping into anything else: How To Get Started With Paid Search (And Why You Should).

marketing strategy for a real estate company

The real estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth.

Regardless of how the market behaves currently, both novices and pros can apply many strategies that can propel the business forward. This article examines some of the key strategies that can be employed to expand your real estate business.

1. Identify the target market

This is probably the number one strategy that you can use to become truly successful as a real estate agent.

Many real estate brokers and businesses focus on a niche market and become an expert in that market. This gives you an idea about what’s driving the target market currently, what risks are involved, and most importantly where the market is headed in the short and long term.

For example, a real estate broker who knows the details about a new transportation or school project coming locally could change his marketing strategies accordingly.

Additional resources to help you identify your target market:

2. Budget for marketing expenses

Another major factor in successfully expanding your real estate business is to develop a marketing budget and stick to it.

There are literally hundreds of avenues to spend your marketing dollars on, such as real estate websites, email marketing, social media marketing, and postal marketing.

Your spend must be based on your target audience. For example, customers in the San Francisco bay area might require internet-based marketing, whereas customers in a rural area might require a different approach.

Additional resources to consult for marketing-related activities:

3. Create a website and use social media

Regardless of the market, you must establish your presence on the internet with the help of a professional website, as well as dedicated accounts on social media sites such as Facebook, Twitter, and LinkedIn. These are relatively inexpensive, with the potential for huge outreach.

You can also market your business on search engines such as Google and Bing, by paying for ad campaigns.

Additional resources to consult for social and internet activities:

4. Encourage referrals and word-of-mouth

Most successful real estate agents generate several deals through referrals from previous customers. A customer referral is most valued by a new buyer or seller.

For example, new customers are more comfortable selecting a real estate agent when referred by a friend, colleague, or relative. You can always boost this approach by offering referral bonuses to the person who refers a new customer.

5. Respond quickly

We live in a world that is moving at a much faster pace than ever before. It is very important to respond to customer queries or else you will risk losing new business.

You must have access to email via a smartphone at all times and ensure that you respond to a customer request as soon as possible. You cannot wait to respond until the next day in this business. If you are prompt in responding, it adds to your credibility and reputation.

6. Publish a real estate newsletter

If you are serious about your long-term success, then you may consider publishing a weekly or monthly newsletter with updates on current mortgage rates, changes in real estate laws, benefits of homeownership, how to develop a real estate investment portfolio, health checks on the local market, and so on.

All current and prospective customers would appreciate the insights from such a newsletter, as it shows your knowledge and commitment to the business.

7. Dispel questions on the need for a real estate agent

Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation marketing targets such customers to convince them of the value offered by a real estate professional.

You can educate the customers via your website or marketing channels on the need for a real estate agent and lawyer during the sales or purchase of a house or piece of land.

8. Plan for success

Regardless of whether you are a real estate agent or a real estate developer, you will need a real estate development business plan. This will set you up for success. You can plan your expenses, contingencies, and other risks with the help of a real estate development business plan.

Many people fail when they work in a vacuum without such planning. For example, you can plan your budget for next year’s real estate marketing strategies with the help of a well-documented business plan.

Additional resources to help you write a business plan:

9. Develop brand awareness

Just like big brand businesses, your real estate business must also strive to develop a brand of its own. It could be under your name or your business’s name. Any real estate sales strategy that you apply must keep this concept in mind.

People often wonder how to get into real estate sales and how to successfully build a business. The answer lies in planning to develop a name brand and using it to market the business for years to come.

Additional resources to help you with branding your business:

Developing a successful real estate business takes effort and time. The strategies listed in this article are worth your effort if followed carefully and diligently.

Success does not come from random acts of work without planning; instead, it comes from developing and following a plan.

I’m a small business owner, and I’m currently learning about marketing, using the internet. Aside from working on my own business, I like to use social media, and read travel books.

marketing strategy for real estate business

Some people have lost their jobs and are looking to downsize their homes. Others want a bigger place to accommodate the need to work or school children from home. Still others are taking a wait-and-see attitude by postponing their earlier plans to buy or sell their homes.

And in the middle of it all are real estate professionals, working to best serve their clients in this shifting market. Although most real estate agents have increased their use of technology in recent years, the recent shut-downs and ongoing health concerns have caused them to rely almost entirely on it. However, the most successful agents are the ones who have pivoted their marketing strategies. They are embracing new technologies along with a new kind of good, old-fashioned customer service. We’ve identified four marketing strategies that real estate agents can use to stay at the top of their game during COVID and beyond.

1. Focus on service, not sales

You’ve probably heard the quotes, “Always be closing” and “Coffee’s for closers,” made famous in playwright David Mamet’s “Glengarry Glen Ross.” And real estate agents are salespeople, no question about it. But the year 2020 has turned us all upside down. With fewer active buyers and sellers in the market, top-performing agents are finding success by focusing on building long term relationships instead of short term sales.

Buyers and sellers are especially looking for information that will help them make real estate decisions. Top agents are showing value by offering news and updates on local market conditions, policy changes, and COVID news. Here are some examples of what topics agents are sharing to keep buyers and sellers actively engaged, and thus more likely to turn into potential customers in the future.

Positioning yourself as a local authority in a time of crisis and someone who cares about more than the sale is a great way to develop your reputation. People remember that kindness, whether they are in the home market now or later. Here’s an example of an email Joseph Arendsen of TrueLocalRealty.com sent to his database during the early days of the pandemic.

Here’s a creative and caring way to help. As fires raged in her community in Shasta County, California, Jamie Anderson, owner of Avenue Real Estate Co., went into service mode. With so many families displaced by fires, Anderson contacted homeowners with vacant homes to ask if they would rent their properties for six months. She also helped residents find recreational vehicles for temporary housing.

With fewer chances to meet in person with potential clients, real estate agents need to look for ways to reach people where they are — on the internet. Another way to offer service to people who are spending so much of their time online these days is by offering a free webinar. What about hosting a webinar that offers tips on how to keep your home safe from wildfires or what about how to protect your home from storm damage? Another idea is to team up with a business in your community, such as a home improvement store or a staging service, to offer a webinar on basic improvements sellers can make to boost their listing price.

The chances are excellent that after the pandemic ends, the real estate industry will continue to rely heavily on technology. All the more reason for agents to add a warm, personal touch whenever they can. It matters even more than it did before. The agents who focus on building relationships through service now will be in position to get more business once the market recovers.

2. Adapt to new technology

Some agents are stuck in the “old school” ways of selling homes — like magazine ads, direct mail, billboards, etc. — without fully committing to the new technologies. For these agents, COVID has served as the proverbial kick in the pants to get with the times. A previous study found that adding video to listings generated a whopping 403% more inquiries compared to listing without video. However, during COVID video tours have become a necessity, and our data suggest they are here to stay.

Many agents use their smartphones to take these videos, but the ones that make the best impact feature professional photography and editing. Experts know how to stage the home and light it so that the camera captures it at its best. Also, a professional has the know-how to edit the video so that it includes all the details but is still under about two minutes in length.

Many platforms are making it easy for agents to post video tours along with their listings. Redfin.com, for instance, saw a nearly 500% jump for agent-led video tours last April amid the early days of the COVID shutdowns. You can highlight the special features of the home and give the buyers a sense of the flow of the home. However, clarity and lighting is crucial. Don’t be tempted to shoot these videos yourself. It’s worth it to hire a pro who will get it done right.

3. Virtual tours – aka 3D walkthroughs – are replacing open houses

One step up from a pre-recorded video tour – and one that has catapulted to stardom during the pandemic — is the virtual tour, also known as 3D walkthroughs. When the pandemic caused open houses to be canceled throughout the U.S., top agents transitioned to technology for the next-best thing – live chatting with a customer while they take a 3D walkthrough.

According to a Q2 report by Homelight, 3D walkthroughs have overtaken video calls as the top tool agents use for facilitating sight unseen deals. You can lead a live walk-through with clients on FaceTime, Skype, or another video tool like Roundee. As a marketing tool, be sure to list your live virtual tours prominently on your listings, website, and social media posts.

When looking for methods to create your own 3D walkthroughs, be sure to consider the services of a professional who has the best equipment and experience for the job. Cellphones have limited panoramic capability because they are hampered by small sensors and low-quality lenses. This creates a low quality 3D walkthrough which could devalue a home you are trying to sell. To create a proper 3D walkthrough you will need proper equipment such as a special 360 camera, tripod, and gimbal.

4. Hook clients with news and images they can’t ignore

We all are going to divide time differently from now on, using a before-COVID and after-COVID dichotomy. If your website and social media pages reflect a before-COVID world, you may be losing clients. Your website is the hub for all your online messaging and may be the first place potential clients look. According to Statista, real estate websites are visited more than 120 million times each month, with Zillow getting up to 36 million unique monthly visitors.

How can you make a good first impression? Make sure it has new and exciting content, including updated pandemic information for your community and professional photographs and videos of your listings. In just a few clicks, potential clients should be able to get a good idea of who you are, the services you offer, and the listings you have available. Let’s look at a few top-performing agents in different parts of the country who have websites that stand out from the rest and keep their potential clients clicking through their impressive listings.

If you’ve gotten this far in this article, you’ve probably figured out that there is an underlying theme. It’s this — professional photography is an essential component of the marketing strategy of top-performing agents. High-quality photos and videos really can separate the agents who are thriving in this changing environment from the ones who are treading water. Or worse yet, drowning.

real estate agent marketing

Getting your real estate license is only the first step to being an effective real estate agent. To do well, you also have to master the art of marketing and sales. Without it, you will find that your business will dry up, and you won’t have that constant stream of leads you need to be successful.

Why Real Estate Marketing Is a Crucial Step for Agents

Unless you have an outstanding reputation already, it is tough to have a constant pipeline of people coming in to use your services. It makes marketing all the more important, and it is something that your agency cannot do without.

However, as a real estate agent, certain marketing methods will give you much better results than others. You also must look at the fact that you might not always have the time needed to make a marketing method work effectively.

Various marketing methods can deliver results that will exceed the amount of time and effort you put in to get them going. You also have to understand how you can leverage new technologies we use today to make your marketing efforts reach more people. It is one of the many things that real estate professionals have to understand in today’s world.

Here are 20 different ways a Real Estate Agent can market themselves.

1. Generate a Strong Online Presence as a Real Estate Expert

One of the first things every real estate agent needs to understand is that the online world holds the key to success. The majority of your real estate marketing should happen online, as this is where most people are going to try to find a property.

The main challenge is that marketing online requires a completely different mindset and skillset to what you are probably used to. It also requires that you have a good understanding of various methods and platforms.

For example, the mindset and knowledge you need to market on Facebook will be completely different from marketing on Google. You might need to hire many professionals to get the results you desire from these marketing methods.

No matter what you do, you must build a strong foundation of knowledge to achieve exceptional results in your online marketing endeavors. While realtor marketing has changed dramatically with the introduction of the Internet, some foundational things will always stay the same.

2. Combine Online Marketing with Postcards for Maximum Effectiveness

While there are some instances where real estate agents can get away with an exclusively online approach to marketing, top-producing real estate teams and solo agents combine their online efforts with real estate mailers.

Direct mail postcards and the real estate industry have had a long and successful track record, and for one very good reason: real estate postcards work. Although it doesn’t scale and reach as large of an audience as Google or Facebook Ads will, the focus on a particular subdivision(s) will allow you to stand out as an expert in your target area.

The biggest distinction between online marketing and direct mail marketing is while the former is mostly effective for obtaining buyers leads, real estate postcards are great for generating listings, which play an even further role in establishing expertise in an area.

Why? When you list a home, it’s your information that goes on the For Sale sign; it’s your headshot that gets placed in the marketing materials. That extra brand recognition is absolute gold in real estate, and postcard marketing is the most effective way to stand out.

3. Build a Website and Blog

An online presence is a crucial part of being successful at marketing in real estate. It is why you must have a website and a blog as the foundation of your brand. Many real estate agents start with social media, but that would be a massive mistake.

A website or blog is the foundation you need to start building up a consistent brand. It is the place you can post your content and promotional material. It is also a place where you can show listings and do advanced presentations that you could not do anywhere else.

Most importantly, when you build a blog, you are building a great asset that will be useful to you for years to come.

4. Be Present On Social Media

It is crucial to have a presence on social media because this is where most people will spend their time. While social media is not especially tuned for people looking to buy property, it is still a place where you can reach their eyeballs and build a brand. You can use many strategies to build a brand on social media, but the most important thing is posting useful content and engaging material.

You can provide educational guides and other important content that will entice people to want to visit your website. They will also want to subscribe to your page when you post funny and extremely entertaining memes. By doing these things, you can get people to associate you with funny and engaging content.

They will be more likely to buy from you based on your personality. Your content will also be shared by many more people, which will build your profile even further.

5. Use SEO Optimization to Drive Organic Traffic to Your Website

One way of having a steady stream of traffic to your website is to use SEO techniques. The crucial thing about SEO is finding the right keywords to target. After finding great keywords, you can then create SEO content and materials to get your website to the top of Google rankings.

The website at the top of its rankings gets about 70% of the traffic, and you could get many targeted visitors towards your website.

If you can enhance the look and feel of your website, you are much more likely to get results when combined with SEO. After you have ranked your website at the top, you only have to spend time and effort maintaining things to get the same results.

6. Buy Ads on Google for Quick Traffic

For the real estate agents that are not interested in doing long-term marketing and traffic building, you have Google PPC ads as a way to get quick traffic to your website.

This marking method is for the real estate agents that have a lot of money they are willing to spend upfront to gain traction faster. PPC marketing is a foundational part of Internet marketing. However, it is very costly to do upfront.

It is even more difficult to do if you don’t know what you are doing. You could spend a lot of time and money doing PPC marketing without any results. It is why hiring an expert is crucial to getting the results you want with this marketing method.

7. Master Facebook Advertising

Facebook marketing is similar to PPC marketing except that you can now use images. That one factor changes things considerably, and you have to understand the different contexts in which people are using each platform. People using Facebook are there to look at articles and interact with their family or friends. However, people searching on search engines are looking to get information about a certain topic.

With the way things are, it is crucial to understand how to market effectively on Facebook. It is the second most popular online marketing channel, and it is only growing with time. It is also the channel that offers you the most targeting options. Facebook has collected a wealth of information on the people using its platform, and you can turn that information into more conversions for your real estate empire.

8. Build a Page on Facebook

You don’t just have to pay for advertising on Facebook if you are a real estate agent. You can also build your own fan page turn it into a brand. However, you have to remember that this method isn’t as lucrative as you think.

Facebook only allows you to target a small percentage of people with each post you make, and you will have to pay extra to reach everyone. You are also not in control of the page, and it could get shut down at Facebook’s discretion. That is a major factor you have to remember when using platforms that are not your website.

Additionally, when you combine a Facebook page with their Custom Audience platform, you can narrow your marketing efforts towards your target audience.

9. Use Drone Footage to Showcase Homes

One aspect of marketing that many people never talk about is the quality of the footage used to showcase our property. Real estate agents take for granted how important presentation is in their business. You must present properties in the right way, which means having a good understanding of what appeals to potential buyers.

The drone industry has taken off in recent years, and it is something you can use to showcase your properties. You can spice up your virtual tours by having a drone photographer build a 3D map of the property. People are more willing to look at the property when they know it is laid out in beautiful 3D.

They will also be able to make a much better decision without having to visit the property themselves. It means that people who are coming to visit are the ones who have seen the virtual tour and like the property.

10. Create Email Newsletter for Prospective Buyers

One of the things about marketing on other platforms is that you don’t control your customer list. It is why email marketing is such a crucial component of realtor marketing. By using email marketing, you can have an audience that is completely yours. You can continue to market to them on your own terms, and it is something that you can grow into a substantial asset.

The key to email marketing is to build in value when sending messages to people. It means providing valuable content without too much promotion. You also need to have a good content schedule to keep people interested and occupied.

Only a certain subset of people will ever be in the target market at any one time, but you guarantee that you will reach them when they get to that stage.

11. Create Professional Video Introductions for Every Property

A professional video introduction is a great way for you to improve your brand. By using this technique, you are much more likely to give people the impression that you are one of the more successful people in the real estate agent industry.

The more professional your presentations and videos, the better you will be at attracting prospective buyers. It will give these buyers the feeling that you are someone they can trust and depend on.

It will also ensure that they are getting an accurate picture of what the property looks like. When they show up, it means they are a lot more interested than someone who has only seen a few old and blurry pictures.

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