The purpose of this post is to understand the profession of SEO in a comprehensive manner, without going into any major technical details. What quality should be required in an SEO specialist? Which skills are needed to achieve that goal?
In this guide, we review the aspects of Minimum Qualification For Seo, how to become seo certified, how to become seo specialist, and what does an seo specialist do.
Minimum Qualification For Seo
SEO, or search engine optimization, is the process of improving your website’s visibility in the search results. Search engines like Google and Bing use ranking algorithms to determine which websites are most relevant for a specific query. If you want your website to appear at the top of these search results (and who doesn’t?), then you need an SEO specialist. But what qualities do SEO specialists have? What kind of skills do they need? In this post we’re going to explore some basic qualifications that all SEO specialists should have.
BCA, B.Sc and B.E/B.Tech in computer science or related field
BCA, B.Sc and B.E/B.Tech in computer science or related field
A minimum qualification of a graduate degree in computer science or related field is required to become a SEO specialist. Studies show that candidates with these qualifications are able to perform better than others who do not have them, thus making them the most sought-after candidates by companies offering services in SEO.
Strong knowledge of the latest SEO algorithm updates
In the SEO world, ever-changing algorithms are a given. This is why it’s important to stay up-to-date with the latest SEO algorithm updates and news.
SEO is a combination of art and science. To be successful in this field, you need to be able to think like an artist while also being able to analyze data like a scientist. Your knowledge of how search engines work will help guide your every decision as you work on building backlinks for your clients’ websites or analyzing their organic traffic data – all while knowing that if you make one wrong move, even if unintentional, it could tank their site rankings overnight and lead them straight into limbo!
Familiarity with HTML and CSS coding
A basic understanding of how these languages work will allow you to create SEO-friendly websites without having to hire an expensive programmer.
Experience with online marketing
If you’re looking to pursue a career as an SEO, it’s important that you have experience with online marketing. This could include social media marketing, email marketing, content marketing and affiliate marketing.
For example: if your resume says that you’ve been doing SEO for the past year but doesn’t list any specific projects or clients at all – then this is a red flag for hiring managers. They’ll wonder how experienced they are since they don’t have anything to show for their work!
This also goes hand-in-hand with having good communication skills too (which we’ll talk about later).
Content management systems knowledge
What is a content management system?
A content management system (CMS) is a software framework that allows you to create, edit and publish websites without any knowledge of HTML or other coding languages. It allows web developers to use their skills in developing the back end of websites instead of the front end.
What’s the difference between WordPress, Joomla and Drupal?
The three most popular CMSs are WordPress, Joomla! and Drupal. They’re all open source platforms that offer basic functionality for free—but if you want more out of them (such as advanced blogging tools), there’s usually an option for paid upgrades. WordPress has been around since 2003 when it was first released by Matt Mullenweg as an alternative to PHP-Nuke until he eventually decided to rewrite it from scratch with friend Mike Little under GPL licensing terms in Dec 2003. It’s grown into one of the largest self-hosted blogs used today with over 70 million users worldwide according to W3Techs numbers!
Proficiency in English, Hindi (Marathi is a plus)
If you want to work in SEO and you’re a native English speaker, this is the minimum requirement for most jobs. A lot of people who speak Hindi also read and write English, but it’s still important for employers to know that your language skills extend beyond Hindi or Marathi. This can make you more versatile as an employee.
SEO skills have become essential for every developer.
SEO skills are becoming essential to every developer. It’s important for developers to know how SEO works, and how it affects the overall development process. If you want to build websites that rank well in search engines like Google, then you’ll need SEO skills.
Developers who have SEO skills are in demand right now because many companies understand how important it is to have a website that ranks well on search engines like Google. This means that developers with these types of skills can find work easier than other developers who don’t have them because they’re in high demand at the moment and command higher salaries as well.
how to become seo certified
You can earn an SEO certification from education platforms, digital marketing agencies, or other SEO-related businesses. SEO certificates are awarded after you complete the assessment at the end of a specific course.
Because there are no university degrees in SEO, certifications are a popular way to prove your knowledge of SEO basics. Especially if you are just starting your career as an SEO specialist.In this post, we’ll examine the best free and paid SEO certificates. Read on.
Best SEO Certificates
The following are some of the best SEO certifications out there.
These companies and organizations have strong credentials. And their courses are thorough, well-structured, and taught by knowledgeable professionals.
Upon completion of any of these courses, you’ll receive a certificate you can share with your prospective employers or on LinkedIn.
1. SEO Fundamentals Course by Semrush
Best for: beginner and intermediate SEOs
Instructor(s): Greg Gifford
At Semrush, we offer a full range of online courses and exams. A great place to start your SEO learning journey is the SEO Fundamentals Course.
This course lays the groundwork for more advanced training in different areas of your expertise through the Semrush Academy.
After finishing the course, you can take the exam that consists of 20 questions. You’ll need to finish it in 10 minutes and you have three attempts per month.
If you pass the exam, you’ll be awarded a certificate:
Continuing to build on your knowledge by taking other Semrush courses, you can also try to get other certifications. Including ones for intermediate and advanced users and digital agencies.
Here are some other popular courses from Semrush Academy:
2. Google SEO Fundamentals by UC Davis
Instructor(s): Rebekah May, Eric Enge
Google doesn’t provide a Google SEO certification. If anyone claims they are a “Google Certified SEO Specialist,” they misspoke.
However, Google recommends a free online SEO certification course called Google SEO Fundamentals which is part of an SEO Specialization series created by the University of California, Davis, and powered by Coursera.
This course is broken down into four modules and takes about 29 hours to complete, with a certification offered after completing the final exam.
Each learning module includes a “bite-sized” video tutorial. And a quick quiz at the end to test your knowledge.
Tip: If you need to learn digital marketing basics, check out the free course by Google Digital Garage called Fundamentals of digital marketing.
3. SEO Certification Course by HubSpot
Instructor(s): Rachel Sheldon, Matthew Howells-Barby
This SEO Certification Course is given by HubSpot, a company known for its inbound marketing and sales software.
The video course, which lasts almost four hours, teaches SEO basics through six lessons, 25 videos, and five quizzes.
The well-produced videos cover topics like on-page SEO, technical SEO, keyword research, link building, optimization for rich snippets, and SEO reporting.
Tip: Also take HubSpot’s Inbound Marketing Course, which is aimed at novices who want to learn more about inbound methodologies and strategies.
4. SEO Training by ClickMinded
Best for: beginners to intermediate SEOs
Instructor(s): Tommy Griffith
The SEO Training by ClickMinded has helped “8,702 startups, agencies, entrepreneurs and students learn SEO, get higher rankings, and more traffic.”
This training includes the following:
ClickMinded also offers training in paid advertising, content marketing, email marketing, social media marketing, sales funnels, and web analytics.
5. Advanced Search Engine Optimization Program by Simplilearn
Simplilearn is a leading certification training provider with over 400 courses in various areas. Within their platform called SkillUp, they offer free courses that help beginners build strong foundational skills for career growth.
The Advanced Search Engine Optimization (SEO) Program offers 36 hours of self-paced videos covering all the basics an SEO beginner needs to know. Topics include keyword research, competitive intelligence, website planning, and tips on how to build a career in SEO.
6. Google Analytics 4 Course by Google
Best for: intermediate to advanced SEOs (or anyone who wants to learn Google Analytics 4)
The current version of Google Analytics—Universal Analytics—will stop processing data on July 1, 2023. It will be replaced by a next-generation analytics solution called Google Analytics 4.
Now’s the time to learn the new platform so that you can smoothly transition.
Google is happy to help in this process. They created an interactive Google Analytics 4 Course on Skillshop that will help you get to know the new platform and earn an official Google Analytics Certification.
In a series of lectures, you’ll learn how to set up a Google Analytics 4 property, how to use its various reporting tools, what the key measurement features are, and how to work with the data in the most effective way.
The full series takes up to 10 hours to complete.
7. All-around SEO Training by Yoast
Best for: beginner and intermediate SEOs
Cost: $99/year (includes other courses in the Yoast Academy + Yoast SEO Premium plugin)
Instructor(s): Joost de Valk and other SEO experts from Yoast
The All-around SEO Training is a simple, easy-to-digest video course by the creators of the world’s most popular WordPress SEO plugin—Yoast.
The course includes over three hours of videos, sliced into 39 short clips. The lessons are taught by SEO professionals from Yoast, including their founder Joost de Valk.
You can test your knowledge with several quizzes throughout the course that will help you train your newly gained knowledge. You’ll need at least an 80% score to pass each quiz.
After completing the course, you’ll get an SEO certificate. And you’ll be able to download actionable PDF files for further reference.
how to become seo specialist
1. Understand the Basics of SEO
To become an expert, start with the basics. You need to understand how audiences and search engines interact, and what you can do to optimize content effectively.
Learning the basics boils down to three core components:
Without this background, you may be able to explain the “what,” but not the “why.”
As someone who has worked in this industry for 15 years, knowing the why sets you apart.
When you get into more advanced aspects of SEO, knowing why things are the way they are can make you more effective.
At Search Engine Journal, we created an ebook that covers the SEO basics.
2. Build Your Own Websites
Once you understand the basics of SEO, it’s time to apply them.
Most pros will tell you they learned the most by building sites and breaking things.
“Don’t just start out trying to do SEO for big brands; start doing SEO for yourself. Make something. Whether it’s a blog, affiliate site, or an app…start doing it for yourself and hone your skills that way.”
Learn HTML. Learn all the tags. Test.
Fiddle with the content and see how it manifests in SERPs.
Pick a topic that you’re into. That’ll make it easier to create content.
You want to spend more time building and optimizing the content, not writing it.
3. Learn WordPress
So if you want to be an SEO expert, you need to know it well.
WordPress is perfect for functionalities that directly (e.g., metadata) and indirectly (e.g., UX) affect SEO performance.
4. Learn Google Analytics & Google Search Console
SEO pros use a wide variety of tools to optimize content and analyze their effectiveness.
Google Analytics and Google Search Console are essentials for any SEO command center.
SEO expertise requires mastery of both.
5. Read About SEO Every Day
Remember I mentioned commitment?
You’ve got to have the determination to read about SEO daily.
The major search engines make changes every day and you never know the impact that will have on your rankings.
Your colleagues, clients, and bosses – they’ll expect you to have answers.
Keeping up with SEO content daily keeps you fresh.
6. Understand How Search Engines Work
It can feel like much of your fate rests in the hands of the search engines.
That’s why you need to know about crawlers.
These bots are making decisions about the quality and relevancy of your content.
Several key factors drive those decisions.
Understanding search intent, relevance, content quality, links, and usability will help you better grasp why the algorithms operate the way that they do.
Search engines are a black box – they don’t reveal the secret sauce behind their products.
But you can use these known factors to optimize your site and give yourself a leg up.
If you want to get into the real nitty-gritty of Google’s patents, check out Bill Slawski’s SEO by the Sea blog.
Or, dive deep by reading our ebook: How Search Engines Work.
7. Read Google’s Quality Rater Guidelines
For an even more in-depth look behind the curtain, study Google’s Quality Rater Guidelines.
Google hires people to rate websites, and this guide covers the factors they’re told to look for.
It’s not a short read.
You may be familiar with the simplified version of its contents, known as E-A-T:
The simplified version is useful if you’re just starting out or even at the intermediate level, but to become an expert, you need to read the whole thing.
The raters are not SEO professionals – they’re everyday people.
Similar to the search engines’ bots, these raters have an effect on your site’s performance.
8. Look at the SERPs
This is where all the action is.
Notice how the results change when you search for different kinds of queries.
Look at how this search for “How to make alfredo sauce” differs from “alfredo sauce.”
You can see these featured snippets for recipes because I asked a question in the search box.
Then, here you can see the knowledge panel on the right.
Google is making decisions about the intent behind those queries and serving up content in a format that it thinks users want the most.
9. Learn About Technical SEO
Technical SEO is everything that you do to make your site easier to crawl and index.
These factors play a role in how well a site ranks in the SERPs.
You can have amazing content, but a slow or site with lots of bugs will hurt your performance.
With so much content to compete with, a website with a solid foundation from technical SEO can make or break your strategy.
10. Learn About Content Strategy, Creation, Optimization & Promotion
While technical SEO helps search engines crawl and index your site more effectively, understanding content will help you improve the user experience, time on site, links, and so much more.
Gone are the days when content was created by a keyword-first strategy.
Since the Hummingbird update and RankBrain came on the scene, content needs to be created in a user-first strategy.
But, just because you published content, doesn’t mean users will find it.
Content needs to be optimized to add context to content to help search engines understand how to categorize it.
That content also needs to be supported by a promotional strategy.
SEO alone isn’t enough – other marketing channels (e.g., social media, email) contribute to the success or failure of your content.
What Does An Seo Specialist Do
Plenty of people have some notion of search as a tool, because it’s an integral part of marketing, both for small mom-and-pop operations and for massive global conglomerates. Yet very few people understand it in detail, especially search engine optimization or SEO. Most marketers tend to think a few keywords sprinkled throughout some webpages will do the trick, but there’s much more to successful SEO than that.
That’s where SEO expertise comes into play. The reality is, you have to really know the ins and outs and intricacies of organic search to get websites and webpages to rank well. Savvy businesses know they need someone on staff who knows more than the basics if they want to win on the search results page, and so they seek out an SEO specialist to make that happen.
As a result, the demand for SEO experts is strong. SEO is the most in-demand digital marketing skill according to Smart Insights and CMO.com. There are more than 10,300 SEO-related jobs available in the U.S. and 8,400 in the UK, according to Indeed.com. In India, over 5,700 jobs on naukri.com require an SEO skillset.
If you’ve dabbled in SEO or digital marketing, and you’re looking for a way to move your career to the next level, for more excitement or a higher pay or both, consider looking at an SEO specialist career path. SEO specialists optimize websites and manage content and links on various platforms to make.
To learn more about the role of an SEO specialist and the tasks they tackle each day, read on.
This is Your Ticket to a High-Paid Marketing Job
Skills Required to Become an SEO Specialist
To become a successful SEO Specialist, one should possess the following skills:
One of the essential skills that an SEO Specialist should have is analyzing skills. An SEO Specialist is expected to have the ability to obtain the data about what, when, who, and where and understand the ‘why’ and ‘how’ to questions that usually appear along with them.
For instance, consider organic traffic increases. The job of an SEO expert here is to look at the case report and illustrate which tactics were responsible for the sudden increase. They will also look at the ranking drops in recent times to track down the root causes of that particular problem. They will use hundreds and thousands of keywords to identify the best possible solution for this setback.
After analyzing, the second skill one should have is research skill. An SEO Specialist researches a lot. The most common form of research starts with keyword analysis. It will provide the essential insights for creating the strategic foundation for campaigns. However, in SEO, the experts do more research. It is good to read the latest news and updates on current world scenarios related to search engine technologies.
3. Basics in Coding
It is not necessary to be a professional coder or a programmer to sustain in the field of SEO. Nowadays, basic SEO functionalities are often built in CMS systems.
However, it will be an added advantage to have a basic knowledge of coding and related technologies. It will help the experts to have a good look at the provided website’s source code. Furthermore, it also helps in determining the relevant key features.
Communication is very fundamental in the field of SEO. It is necessary to communicate proactively with your team members to ensure there is the proper amount of work done and determine whether your directives are carried out.
Apart from that, you will also have to explain complex concepts to the clients or the customers who might not have a very technical idea of how things work in this subject. It is also essential to create contents that should be relatable to your website users. Therefore, excellent communication skills are highly important to be more competitive in your field.
5. Learning Speed
Due to advancements in technologies, it is essential to learn new concepts and be up to date with the current world scenarios and situations. So, you should have a detailed idea of SEO and all the new set of information that emerges regarding it. A fast-learning skill could help you obtain a good job in the SEO field.
SEO Specialist Responsibilities
In addition to the skills, an SEO Specialist should be capable of handling the following responsibilities:
An SEO Specialist Tackles Many Kinds of Tasks in a Day
Real SEO takes much more than keywords. Think about all of the different components that are part of a sound SEO strategy, and it will become obvious that your days can have a lot of variety. A typical day will probably include some combination of the following SEO tasks:
Google is constantly making changes to the algorithms that determine how websites work, but that has not removed keywords from the equation. Keywords are still the starting point for most searches. As an SEO specialist, you will do keyword research to determine popularity, competitiveness, and relevance, so you can create the best possible list of keywords to focus on.
As we’ve said, SEO takes more than just keywords, and optimization will be part of your role as an SEO specialist. This includes both on-page optimization, to ensure you’re serving up quality content, good metadata, a clean HTML structure, internal links, and pages that load quickly. It will also involve testing different elements to determine how to improve your conversion rates on any given webpage.
Google doesn’t only look at your websites and content, but at what others “say” about you too. By “say,” we mean a link to. When other websites link to yours, it’s a vote of confidence in your content, and one that Google takes into account when ranking you. Part of your job as an SEO specialist will be looking for opportunities to get other websites to legitimately link to yours.
Advanced SEO Certification Program for FREE
As an SEO specialist, chances are your organization or client will have multiple types of campaigns running at once, driving traffic to your webpages. You’ll want to know which traffic came from which source. For example, someone might click on a link in a newsletter or in a tweet. They might get to your website from a Facebook post or from an ad. You will “build” unique URLs for these sources so you can pinpoint exactly where traffic comes from.
The only way to know what’s working is to look at analytics. As an SEO specialist, you’ll regularly check analytics to see how websites, landing pages and keywords are performing, as well as to see where traffic is coming from.
Mobile matters more than ever, now that Google says it will start using the mobile-first index in 2018. It probably won’t be an ongoing task for you, but initially, at least, you’ll need to make sure all web content is optimized for mobile devices.
Speaking up Google making changes, part of your job as an SEO specialist will involve reading articles, blogs and forums so you keeping up with changes and developments in SEO. Google is constantly tweaking, and you need to know what it’s up to so you’re not caught off guard.
In today’s fast-paced world with emails and texts and chat messages constantly vying for our attention, not to mention tweets and coworkers, lots of things will want to distract you. Given the variety of tasks, you’ll already be juggling while an SEO specialist, staying focused will be key to productive work days!
Coordinating With Other Digital Marketing Teams
Although you’ll have plenty on your plate as an SEO specialist, you’ll probably also spend a significant amount of time working with other teams that are part of the digital marketing effort, including:
A Typical Day in the Life of an SEO Specialist
Most SEO specialists describe some kind of mix of the above tasks when asked about a typical workday, stating that the actual time spent on each depends on what’s currently going on. For example, when a new campaign or website is in the planning stages, you’re going to spend more time on keyword research while keeping up with industry news might be something that only happens sporadically when there’s time.
Emails and meetings were a constant for everyone, however, taking up a large portion of the day. The types of emails and meetings depend on what kind of SEO job you have. You can work as an SEO specialist in one of two ways: either for an employer or for clients. Although in general, the daily tasks are the same in either role, there are some differences, especially when it comes to emails and meetings. Client-facing meetings and internal meetings tend to be very different beasts, for example, and part of your time spent on email could very well be focused on educating clients on the intricacies of SEO.