Job Description For Crm Manager

For a job as important as this one, it is crucial that you have all the skills required to do it well. You need to be able to work with people from all departments at once, manage budgets and make sure that everything runs smoothly in your department. It is also important that you have good communication skills because this will help you build relationships with clients or customers easily and effectively.

In this guide, we review the Job Description For Crm Manager, crm executive job description, crm associate job description, and crm manager salary.

Job Description For Crm Manager

A CRM Manager is a person who is responsible for managing a customer relationship management (CRM) software system. The role of the CRM Manager usually involves overseeing all aspects of the system, from its development and maintenance to its use by company employees.

Job Responsibilities

A CRM manager is responsible for the management of a company’s customer relationship management (CRM) systems. A CRM manager oversees all the processes, tools and technologies used by sales and marketing teams to organize, manage and measure their relationships with customers. This includes overseeing product development, IT infrastructure setup and management, data quality assurance including data cleansing as well as managing stakeholders such as salespeople or account executives.

The duties of a CRM can include:

  • Developing strategies to improve customer retention rates by optimizing current processes
  • Identifying opportunities to enhance existing products or services using data analytics

Technical Skills

The technical skills required to be a good CRM manager include:

  • Database administration. This is the most important skill and it’s also the most difficult to learn. You’ll need to understand how databases work, how they’re structured and what sort of information they store. Then you’ll have to know how various database systems work, what features they provide and what limitations there are on their use.
  • Application development. This means designing applications for both internal use (in-house apps) and customer-facing uses (web or mobile). Good application designers can make something that works well for customers while also providing enough flexibility for future changes in business requirements or technology upgrades. In general, if you don’t already know how to code in some way then I’d say this isn’t something you should try learning on your own without guidance from someone more experienced than yourself! It’s just too easy for things not go wrong when doing these types of projects by yourself without knowing what exactly needs done before starting out with them so don’t take any risks here… trust me!

Soft Skills

  • Communication skills: “A CRM manager needs to have excellent communication skills that allow him/her to communicate with internal and external customers. The person also has to be able to interact with different teams such as sales, marketing and customer service.”
  • Problem solving skills: “A CRM manager will face a lot of difficulties while managing the customer relationship management program in an organization.”
  • Teamwork skills: A CRM manager must be able to work well with other team members and help them when needed.


A bachelor’s degree in computer science, information technology or a related field is required.

Candidates should have at least three years of experience with CRM software.

Proficiency in database management and business intelligence is preferred.

Strong communication and interpersonal skills are essential for success in this position.

Knowledge of customer relationship management software is also helpful but not required for this job.

crm executive job description

To become a successful CRM Executive, you need to possess the following:

CRM Executive Education

It is not strictly necessary to complete third-level education to become a CRM Executive. You can work your way up the ladder by taking on an entry-level sales or marketing role. In general, however, companies hiring CRM Executives will expect you to have several years of experience in a related field if you don’t have college credentials.

If you decide to go to college, your best bet is to earn one of the following degrees:

There are also online courses such as the Professional Diploma in B2B Marketing available from UCD. This particular course is 12 weeks long with a 3-hour lecture each week.

CRM Executive Skills

Becoming a successful CRM Executive involves someone with strong analytical and technical skills. However, outstanding communication and interpersonal skills are essential. You represent your brand, so if you can’t make customers feel welcome and valued, it doesn’t bode well for your company. The following skills are also important:

Customer Relationship Management Executive Career Path

Building your experience and knowledge is crucial if you hope to enjoy a good career in marketing. There are a number of ways to gain what you need via higher education or an apprenticeship. If you go down the college route, these are the BA that will prove to be useful.

Before you consider a career as a CRM Executive, make sure you think about your skillset and the marketing roles you’re best suited for. Although a marketing degree will help your cause, it is an industry that values experience over all else. Therefore, make sure you work in a sales or marketing role for a couple of years at least before applying.

While you shouldn’t plan too far ahead, it is wise to gain technical and managerial skills. With enough experience, you could make the leap to CRM Manager. From there, you have the chance to reach Senior CRM Manager level, followed by Head of CRM. In some companies, there is also a Director of Performance Marketing position.

CRM Executive Salary in 2021

A CRM Executive in Dublin could earn between €35,000-€65,000 per annum range depending on the industry, company, and location. If you rise through the ranks and become the head of CRM, a yearly salary of up to €130,000 awaits you in Dublin; this falls into the €70,000-€110,000 range elsewhere in the country.

CRM Executive Working Hours

It is an office-based role, but you may have to travel to meetings or events to promote your brand.

You can also expect to work with several clients simultaneously, and it is challenging to keep on top of everything. Things get extremely hectic around peak times, so you can expect to work weekends and evenings. If you are in the retail sector, Cyber Monday and Black Friday are among your busiest times of the year, for instance.

When applying for the role of CRM Executive, remember that you’re supposed to work for the business’ benefit. Therefore, make sure you carefully research the company and its market.

Reasons for becoming a CRM Executive

It is the perfect job if you like working with people and enjoys an ever-changing work environment. The CRM Executive role is genuinely interesting as you get to learn more about how people act and behave.

The data you receive provides you with an insight into customer behaviour, and you can use these details to create a tangible marketing plan. The salary is excellent too as your skills are in hot demand.

Hardest part of being a CRM Executive

As a CRM Executive, you face challenges at every turn and the pressure is usually on. You have to manage a team of employees and sift through an enormous amount of data to come up with something a client can use. If the information you provide isn’t up to scratch, and the subsequent marketing campaign is a failure, the buck stops with you.

If you liked the information provided in this Customer Relationship Management Executive Job Description from typical duties to the good points and career path, then a career as a CRM executive might be the right path for you.

crm associate job description

Managing the relationship with a customer is one of the most important concerns of any business, no matter its size. The better the relationship with the customer, the more they buy. Today, many businesses manage their customer relationships through the use of software designed specifically to track the contact between customer, business teams, and brand itself.

These platforms are called, appropriately, customer relationship management (CRM) software, and the talented people who manage the technology to improve marketing within a company are called CRM Marketing Specialists.

What Does a CRM Marketing Specialist Do?

To put it bluntly, a CRM Marketing Specialist is expert in the CRM. There are a dozen or more CRMs on the market today; so they may be skilled in one or a dozen.

The CRM Specialist serves a vital function in any organization, acting as a resource to any department. Their job is to maximize the efficiency of the CRM, the data inside it, and how a company uses the software to improve customer care. They act as the liaison between employees and the CRM software, making sure your investment in these complicated and expensive platforms is maximized. Their ROI cannot be discounted – this role can be tied directly to sales, customer service, and the brand image in the marketplace.

This role is well-named, because not only are CRM Specialists expert at figuring out how to optimize complex CRM software programs to market effectively to current and potential customers, they can use the tool to analyze buying trends or customer activity to improve sales.

Who Does a CRM Specialist Report To?

The role of CRM Marketing Specialist may fall under IT or marketing on the corporate organizational chart. The truth is that the CRM Marketing Specialist should be skilled in both disciplines.

The CRM Marketing Specialist must be a technologist that understands the software. But they must also be analysts that can run complicated data sets and discern meaning from patterns of behavior. Finally, they must also be skilled in marketing because they use this data to help marketing teams tweak and hone multifaceted communications programs designed to drive sales. They also work directly with sales to make sure these teams have the information they need to close more deals.

Some of the specific tasks of a CRM Marketing Specialist could include:

The goal of the CRM Marketing Specialist is to facilitate the use of CRM software to improve the efforts of the sales, customer service, and marketing teams. Their job is to ensure that whoever needs to use the software interacts smoothly with the technology. While their role is ultimately the “CRM evangelist,” they also help companies use the software to their advantage to create better customer relationships by building the brand’s reputation.

Skills All CRM Marketing Specialists Should Have

The CRM Marketing Specialist must have the following skills:

Suggested Software Proficiency

First and foremost, the CRM Marketing Specialist must be proficient in the CRM software their company uses. While there are a number of platforms on the market, here are some commonly used ones:

In addition to being expert in the CRM software, the CRM Marketing Specialist should have proficiency in the Microsoft Office suite, especially Word and Excel. If there are remote teams in an organization, the CRM Marketing Specialist should also be able to use communications technology to share information with these teams. For example, they may need to conduct training remotely, so the ability to use GoToMeeting or Skype for Business may be important.

Finally, they may need expertise in project management software like Basecamp, or other tracking tools that help them manage internal customer requests.

Find Your CRM Marketing Specialist Here

If your organization is considering CRM software, talk with our talent-team about engaging a CRM Marketing Specialist to help maximize your investment. Contact Artisan Talent to discuss how our creative employment agency can help find you the perfect matches for any role you’re seeking! (click here) Are you a CRM Marketing Specialist looking for a new home? View our creative employment agency’s list of available opportunities or submit your resume! (click here)

crm manager salary

How much does a CRM Manager make?

As of Dec 16, 2022, the average annual pay for a CRM Manager in the United States is $77,168 a year.

Just in case you need a simple salary calculator, that works out to be approximately $37.10 an hour. This is the equivalent of $1,484/week or $6,430/month.

While ZipRecruiter is seeing annual salaries as high as $142,000 and as low as $26,500, the majority of CRM Manager salaries currently range between $47,000 (25th percentile) to $100,000 (75th percentile) with top earners (90th percentile) making $128,000 annually across the United States. The average pay range for a CRM Manager varies greatly (by as much as $53,000), which suggests there may be many opportunities for advancement and increased pay based on skill level, location and years of experience.

Based on recent job posting activity on ZipRecruiter, the CRM Manager job market in both Lagos, NG and throughout the entire state of is not very active as few companies are currently hiring. A CRM Manager in your area makes on average $77,168 per year, or the same as the national average annual salary of $77,168. ranks number 1 out of 50 states nationwide for CRM Manager salaries.

To estimate the most accurate annual salary range for CRM Manager jobs, ZipRecruiter continuously scans its database of millions of active jobs published locally throughout America.

Find your next high paying job as a CRM Manager on ZipRecruiter today.

What are Top 10 Highest Paying Cities for CRM Manager Jobs

We’ve identified 10 cities where the typical salary for a CRM Manager job is above the national average. Topping the list is Atkinson, NE, with Deer Park, CA and Johnstonville, CA close behind in the second and third positions. Johnstonville, CA beats the national average by $14,975 (19.4%), and Atkinson, NE furthers that trend with another $37,773 (48.9%) above the $77,168 average.

With these 10 cities having average salaries higher than the national average, the opportunities for economic advancement by changing locations as a CRM Manager appears to be exceedingly fruitful.

Additionally, another factor to consider is the average salary for these top ten cities varies as much as 28% between Atkinson, NE and Keystone, CO, suggesting a strong potential for positive wage variance in a CRM Manager role. Cost of living should also be factored in when balancing location and salary.

CityAnnual SalaryMonthly PayWeekly PayHourly Wage
Atkinson, NE$114,941$9,578$2,210$55.26
Deer Park, CA$95,073$7,922$1,828$45.71
Johnstonville, CA$92,143$7,678$1,771$44.30
Green River, WY$91,905$7,658$1,767$44.19
Stamford, CT$89,792$7,482$1,726$43.17
Bellevue, WA$89,013$7,417$1,711$42.79
Brooklyn, NY$88,965$7,413$1,710$42.77
Belgrade, MT$88,806$7,400$1,707$42.70
New Haven, CT$87,169$7,264$1,676$41.91
Keystone, CO$86,704$7,225$1,667$41.68

What are Top 5 Best Paying Related CRM Manager Jobs in the U.S.

We found at least five jobs related to the CRM Manager job category that pay more per year than a typical CRM Manager salary. Top examples of these roles include: Microsoft Dynamics CRM Architect, Dynamics CRM Architect, and Technical Relationship Manager.

Importantly, all of these jobs are paid between $50,795 (65.8%) and $99,192 (128.5%) more than the average CRM Manager salary of $77,168. If you’re qualified, getting hired for one of these related CRM Manager jobs may help you make more money than that of the average CRM Manager position.

Job TitleAnnual SalaryMonthly PayWeekly PayHourly Wage
Microsoft Dynamics CRM Architect$176,360$14,696$3,391$84.79
Dynamics CRM Architect$164,992$13,749$3,172$79.32
Technical Relationship Manager$129,874$10,822$2,497$62.44
Microsoft Dynamics CRM Developer$127,973$10,664$2,461$61.53
Salesforce CRM Developer$127,963$10,663$2,460$61.52

Leave a Comment