How To Create A Website For Business Plan

Social media is a great way to promote your business and get feedback from customers. Social media also allows you to improve your business by providing a platform to connect with your customers, who will give you honest feedback. You can use social media as a way of building your brand, and getting people excited about what it is that you do!

In this guide, we review How To Create A Website For Business Plan, how to create a website plan, how to build a website from scratch, and how to create a business platform.

How To Create A Website For Business Plan

If you want to start a successful business, you need a website. A good website is one of the best ways to promote your business and get customers. It can also help you find new clients, keep in touch with existing customers, and generate revenue through ecommerce.

How to make money online

You can make money online by creating a website. You can also make money online by creating a blog. There are many ways to make money online, but these two ways are the most popular and easiest to set up. If you want to know how to make money in the Philippines, then I highly suggest making your own website or blog as your first step!

How to create a website for business plan

You don’t need to be a tech expert to create a website for your business plan. There are many different types of websites and you can choose the one that fits your needs best. Once you’ve chosen your site—whether it’s an informational blog, eCommerce store, or social media platform—you’ll have to register and set up hosting for the site so that it works properly online. A good web host will take care of all the technical details so that all you have to do is focus on building up traffic and engaging with your customers through whatever mediums they prefer: email newsletters, social media posts, Google Analytics reports…the list goes on!

How to start a blog for business plan

You’ve got a business plan, and now you’re ready to bring it to life. One of the best ways to do that is by creating a blog. Blogging can help you establish yourself as an authority in your field and grow your audience, which will increase sales and encourage word-of-mouth referrals, especially if your website has excellent content. You don’t need any special technical skills or even much time on your hands—there are plenty of free tools out there that make getting started quick and easy!

So what does it take? Here’s how:

  • Choose a platform (free or paid)
  • Pick a domain name
  • Decide who’ll be responsible for maintaining the site

Using social media is the best way to promote your business.

Social media is a great way to promote your business. You can post content and share it with your followers, get feedback, and improve your business plan. You can also build relationships with people who will be interested in your business. And by reaching a large audience, you’ll have an easier time finding customers and investors.

how to create a website plan

Because of free and simple online website design software and online content management platforms, such as WordPress, it is easier than ever to create a new website. Within five minutes and a couple of clicks, you can have a home business website. However, if your goal is to have a website that brings in clients and customers, you can’t simply slap together a website and expect success. Planning a website is just as important as creating one.

To help ensure you don’t miss any crucial steps in building your website, follow the simple P.L.A.N. acronym to create a web presence that will help you reach your home business goals.

What P.L.A.N.​ Stands For

To help you understand what your website will need, use the P.L.A.N. acronym:

Prepare – Identify your target audience, appropriate website tone, and goals.

Landscape – Think through how you would like your website to be able to function. More specifically, what features need to be on your site?

Aesthetics – The way your website looks and feels is just as important as what it can do. Think about what colors and images you want on your site and how your site compares to your competitors.

Navigation – It is important to plan how you want your audience directed through your website. By thinking through what pages you need and how they should be laid out, you will help ensure, early on, the good visitor experience.

How To P.L.A.N. a Website

PREPARE: Before you jump online to buy your domain name and web hosting to build your site, you need a plan. Pull out your business plan to help you with these steps:

LANDSCAPE: Figuring out the “lay of the land” for your website is essentially determining which website features are essential and desirable to meet the goals for your website. To do that, you need to refer back to the goals for your website in the previous step. For instance, if you want to sell products, you are going to need credit card processing and a shopping cart feature.

Features to consider include:

Not only do you want to consider front-end features, but also, you’ll want to consider back-end features such as:

You don’t necessarily need all of the features listed above. Again, you need to consider your market and your goals for the site in determining what is needed.

AESTHETICS: Design aesthetics, or the way your site looks, is a crucial piece of the website creation process. Thankfully, most web hosts offer templates and content management platforms have themes to make this part easy.

How to decide the look of your site:

If you’re stuck on how to visually create the tone of your website, visit your competitors’ websites to see how they do it. You’ll get ideas on what to do, as well as what you can do better.

Important

You don’t want to copy or plagiarize. You simply want to get a sense of the colors, fonts, and themes that are used to create an atmosphere for visitors.

NAVIGATION: Website navigation is the way the website pages and links are organized. Deciding your navigation structure before you build is crucial to designing a site that is easy for your visitors to use and to find what they want. To determine your site’s navigation:

Once you know all the pages you’ll need, decide how you’ll make these pages easy to find. Most sites have a top and/or a side menu that appears on every page. Top menus tend to have more limited space than side menus, so usually, you want only your main pages (Home, About, Contact) and possibly your top category page links at the top. But again, you want to make it easy for people to find what they’re looking for.

One option is to have a drop-down list from the top menu. Returning to the Cooking Store example, when a person hovers over the main category of “Utensils” on the top menu, a drop-down list of the sub-categories, “Knives” and “Serving Utensils” appears. You can achieve this through side menus using a nesting effect, in which clicking on the main category then opens the sub-category list below it.

Include a search box on your website for the impatient person who doesn’t want to poke around to find what they want, or for the visitor who’s having trouble finding what they want.

Putting It All Together

Once you’ve completed your P.L.A.N., you’re ready to move on to the building phase. That starts with buying a domain name and web hosting, and then choose the theme that will fit your tone, and provide all the features you want to include.

Once you’ve built your site, be sure to check that all pages and graphics load correctly. Test your forms to ensure they’re working. Consider previewing and using your site on different browsers (Chrome, Firefox, Edge, and Safari), as well as on mobile devices (smartphones and tablets) to make sure all elements appear and work.


how to build a website from scratch

Want to increase your online presence and reach more customers? There’s no better way to do it than through your own website.

The great news is that the process of building a website has become much simpler over the years. As you’re about to see, you can make one yourself without any coding skills or needing to hire a developer.

You can make it happen in no time by following this 9-step plan. Ready? Let’s dive in.

How to build a website from scratch

Did you know? With GetResponse Website Builder you can make a website of your own, completely free, in no time at all. It comes packed with a variety of ready-made templates, intuitive UI, and uses artificial intelligence to help you build a website from scratch, automatically. Watch the video below to learn what you can achieve with this new website creator and start building a website for your small business today.

1. Specify a goal for your website and list all your requirements 

If you want to build a website from scratch, it’s best to start by figuring out what goal or purpose it should serve. In other words, what do you want to achieve with it? 

Are you planning to sell products or services? Perhaps you want to show off your portfolio? Or maybe you’re building your website purely for branding purposes? 

The answer to this question will help you determine: 

If you’re not 100% sure about this step, this guide tackles the big question – Why do I need a website? And if you already know that you need a website, but aren’t sure what to base it on, then these profitable website ideas might come in handy.

Once you’ve figured that out, you can move on to the next step, like researching your market and competitors, for example.

2. Research your market and competitors

With your goal and initial ideas in mind, it’s time to research your target audience and competitors. 

What you want to find out is: 

The best way to do it (although slightly time-consuming) is to manually go through competitors’ pages, social media groups, Q&A sites, and forums – and note down all relevant information like the topics addressed, questions asked, and types of content that you see. 

To give you an idea of what this kind of research could lead to, imagine you’re a personal trainer. By checking out other personal trainers’ websites, you’ve noticed that all of them have these kinds of pages and content on their sites: 

On top of that, on social media groups, you’ve noticed that your target audience frequently asks about personal trainers working in specific locations. Because of that, you also decide to add an extra page listing all the gyms where you provide your services. 

It’s even super important to do your research even if you’re creating an informative-only directory, such as a website for your local church. You should determine exactly what those members want to see, so you can plan your content accordingly.

Once you’ve finished your research, note down everything that you absolutely must include on your website and move on to the next step. 

3. Research what appeals to you visually

Now it’s time for some visual research to find website design layouts you and your target audience would find visually appealing. 

Just like the previous step, you’ll want to start by researching your competitors, going through various website template galleries, and Pinterest.

The important thing in this step is to remember the goal of your website and the target audience the page is meant to serve. These two factors should help you decide the direction and layout of your website (for example, you could be building a multi-page website or a one-page website).

While you can get some inspiration from them, you don’t want to spend too much time looking at websites from global companies if you’re running a small local business. Not only would such companies have different goals from yours, but they’d likely also have a larger budget and a whole team of designers and developers building the page for them. 

Alright, let’s now move on to the slightly more technical step – selecting your website builder. 

4. Choose your website builder

Let’s start by answering a question – do you really need a website builder to make a website? 

If you have coding skills you can create a website from scratch using just a code editor and HTML, CSS, and JS libraries like Bootstrap. However, this approach requires a lot of time, skill, and experience. 

You could also hire a web developer to build a website for you. Most likely, such a developer would customize one of the templates they’ve already worked with and set up the website for you using WordPress or another popular content management system (CMS). 

This is a popular approach, especially if you’re planning on running a blog, but it’s not ideal. The most important disadvantage is that WordPress needs constant updating and their dashboard is not intuitive or flexible. And if you want to make any visual changes that go beyond what your template offers, you’ll need to ask your developer for their help.

The third approach – one that is the most cost-effective and gives small businesses like yours all the flexibility – is to use drag-and-drop website builders. They come with free, ready-made templates, intuitive user interfaces (UIs), and don’t require that you know any HTML or CSS. Plus, you don’t need to update them to have your website up and running without any delays. 

Some of them, like GetResponse Free Website Builder, also help you further improve the process of building your website and your online presence by:

To choose the best website builder, you should refer to the outcomes of your research in the previous steps. If you’ve narrowed down the types of pages, content, capabilities, and visual layouts you’d like to have on your website, you should browse through the most popular website builders and see which ones check most of your boxes. 

Once you’ve narrowed down your list, go ahead and try them out. Most of these tools come with a free or free trial account that’ll give you a better feel of their UI and how easy they’re to use. 

On top of that, when choosing your favorite website builder, you may also want to look at these slightly more advanced factors: 

5. Choose your web host 

When building a website from scratch, you may also need to choose where your page will be hosted – the place where all the files that make your website will be stored. 

Choosing the right web hosting provider is important for a few reasons: 

In other words, the web hosting provider can heavily impact how effective your website is and how your small business will be seen by others. 

The good news is that most of the popular web hosts have robust capabilities, and the difference between them will largely be noticed by bigger companies that attract hundreds of thousands of website visitors every month. 

Small businesses won’t need to worry, especially if they’re creating their business website using a website builder, like the one offered by GetResponse. Most of these tools offer highly reliable free web hosting, meaning that you don’t need to dive into the technicalities yourself. And if you’re building a personal website or even a website for your small business, you don’t want to have to stress about these things.

6. Choose your domain name 

It’s time to pick a domain name for your business. In other words, the URL address your target audience will need to type into their browser to find your website. 

When using a website builder, you’ll have the option to pick between a free domain and registering your own custom domain. 

Using GetResponse Website Builder as an example, this means your page can have the following URLs if you were to use one of the free domains: 

Now, if you registered your own custom domain, the URL would be much simpler and more memorable, like this: 

As you may have noticed, when registering a custom domain you can choose which extension you want to use (for example .com). This is called the top-level domain (TLD).

The difference between those isn’t only in how memorable a given domain name is. The key things are reputation and the potential effectiveness of your marketing campaigns. 

As a business owner, you want your website and your domain name to have a higher reputation. The stronger the domain, the easier it will be for you to drive website traffic from search engines such as Google or Bing. 

Now, how one builds domain reputation is another story (for example, citations, link-building), but the important part is that if you’re using a free domain, that means your reputation is built and shared by everyone else that’s also using the same domain. Although good for the start, this isn’t an ideal scenario. 

It’s also important to have your own registered domain name if you’re planning to run email marketing campaigns. Internet Service Providers (ISPs) such as Gmail or Yahoo! more favorably filter email communication that comes from registered domains rather than from domains that are widely available for everyone. As a result, using a custom domain name can increase your inbox placement rate, as well as the chances of converting your audience to your emails. 

Now the good news is that if you’re using a website builder like GetResponse, you can register a custom domain name right inside the tool, and you’ll also have an email domain set up for you automatically. That means you don’t need to play around with the technical settings (like SPF or DKIM) to build high deliverability, a solid sender reputation, and have an overall strong online presence. 

7. Add your content and customize the layout

Now that you’ve done all the setup work, it’s time to start putting the pieces together. 

In your website builder, you should have three options like the one in GetResponse: 

If it’s the first time you’re building a website, I highly recommend that you go for one of the first two options. It’ll help you get started more quickly and the drag-and-drop editor will give you all the flexibility you need to adjust the web design and pages to your liking. 

Within your website builder, you should be able to: 

On top of that, you may also have access to additional tools that’ll help you quickly migrate your existing website (coming soon) and create color palettes based on your company logo. 

When it comes to the types of pages you can include on your website, the choice will largely rely on the kind of business you’re running. There are some standard pages that most small businesses include though, no matter if they’re running an online store, donation site, or even a church website:

Homepage 

Every website needs an inviting homepage. In most cases, it’s the first page your website visitors will see, so it must make a good first impression and get your audience hooked. Make sure your homepage is well designed, clear, and includes intuitive navigation because you want it to direct the different kinds of users you’re going to attract to the relevant places on your website.

About us page 

When building a website, you can’t forget to include the about us page. This is where you can share your story and tell your audience what you and your business are all about. This is where you can sell them on your idea, your values, and your mission. If done well, folks who end up on this page will continue engaging with your website and searching for ways how they can help your cause. 

Contact page 

The contact page is essential for every business website. Through this page, you’re not only providing a way of contacting you but you’re also building credibility. Some people may want to check where your company’s registered, or even chat with your team before they choose to buy from you. Because of this, you’ll want to ensure your web design builds trust and makes you look approachable. 

Offers 

If you’re selling products or services online, you’ll want to have an offers page. Through it, you’ll want to highlight your offer along with everything that makes it unique and beneficial for your audience. The offer page should also allow users to either buy your products directly or direct them to your online store, where they’ll be able to place their order. 

A blog 

Whether you’re running an online store or providing professional services, chances are you’d like to have a blog on your website. Blogs, much like the one you’re reading right now, can help you educate your target audience, show your expertise, and help build a list of email subscribers you’ll be able to continue sending your content in the future.

404 or not found page 

A 404 page is the page a user sees when the content they’ve searched for was not found. It typically appears when someone clicks on a link or an ad leading to a page that’s been temporarily or permanently removed. While this page doesn’t provide tons of business value, many companies choose to design their 404 pages so that they both are fun and provide easy navigation to the rest of the website’s content. 

If you’d like to explore this type of page in more detail, check out our article where we review some of the best 404 pages we’ve seen on the web.

how to create a business platform

How To Build A Platform Strategy For Your Business

If you want to compete on the playing field with the most successful companies of today, then you might need to consider a platform strategy. Any business, particularly start-ups and small businesses, but even businesses with a more traditional business model can and should think how and where they could apply a platform business model.

In its simplest form, a platform is a mechanism or network—physical or digital—that creates value for individuals because it facilitates connections and exchanges between people for products, services and information. When you think about it, platforms have existed for years: shopping malls are a platform to link buyers to the clothing, shoes, home goods and other products being sold by merchants and a television station or newspaper is the platform to connect advertisers to viewers or readers. Today, some of the biggest names in business found success by creating platforms for their niche—Amazon, Facebook, Airbnb—just to name a few.

Even the Ford Motor Co. had the foresight to test out a shift in business models—from an asset company to a platform company—with its pilot car sharing program. Ridesharing platforms such as Lyft and Uber have changed the way people use cars, and instead of sticking with the status quo, Ford is trying to adjust its business model.

Platforms have allowed small businesses and start-ups to disrupt major business segments even though the more established businesses had more resources (physical assets, raw materials, etc.), that had traditionally been the predictors of success, than the new businesses. Facebook doesn’t create most of the content on its site, but it attracts 1.3 billion users who regularly consume the news, videos and photos shared on the platform. Uber doesn’t really own any cars, but it’s overtaking the taxi business across the United States. Alibaba doesn’t own a piece of inventory, but it’s a global marketplace.

The platform approach is all about figuring out a way that an external ecosystem can be leveraged to do the work and create value. Today, many of the problems that can be automated already have been, so the next way to gain a competitive advantage is to leverage the ecosystem you create on a platform. The better your ecosystem is at creating value, the more successful your business will be.

Platforms have tremendous power because they can unlock new supply and demand streams, eliminate gatekeepers and provide valuable connections to a community to gain insight. Whereas in the 20th century an organisation’s ability to leverage production efficiencies via economies of scale propelled success, in the 21st century it is creating “demand economies of scale” that use technological improvements to create bigger networks and more value for users. The more valuable a network/platform to the end user, the more successful it becomes.

These are just a few of the reasons more traditional or “pipeline” companies, those who create a product or service and channel it to consumers, are working to develop their own platforms in addition to their traditional ways of doing business.

How to develop a platform strategy

First, while there have been many businesses that succeed with the pitch, “We’re Uber for. . . {insert your product here}, it’s important to develop a platform strategy that highlights your unique value proposition and avoid mimicking what’s out there if what’s out there won’t lead to your own business success.

To create a solid platform strategy, you must consider:                   

1. How will our platform support the exchange of value?

2. How will you attract and drive users to your platform?

3. How will your platform encourage interactions to become the core of a community that connects people and adds value?

How will participants in your platform benefit from others in the platform? Essential to a successful platform is determining how your platform will create and capture value.

Attract and drive users to your platform

Users won’t come to a platform if it doesn’t have value, and if you don’t have people coming to your platform it will fail. Just imagine what Uber would be without multiple drivers available to respond to many people’s needs for rides. To overcome the “chicken and the egg problem,” you should focus your mindset on “seeding” users to a platform, as this is the most critical step to platform success.

A successful platform needs to encourage interactions between participants on the platform—consumers and those who can provide the goods, services or information those consumers want and need. Your goal is to make it THE place where consumers meet and commerce happens. In order to preserve value and an exemplary experience, you will ultimately need to develop some governance policies.

Whether you’re a start-up or have been in business for decades, it’s time to start considering your platform strategy to leverage a community to drive your future success.

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