Google Search Engine Optimization Techniques

In this guide, we review Google Search Engine Optimization Techniques, Google Search Engine Optimization Test, Google Search Engine Optimization Tips, Google Search Operators For Seo, and Google Seo For Amazon Products.

Google Search Engine Optimization Techniques

The best way to make sure that your business website is optimized for search engines is to follow Google’s SEO guidelines. These guidelines are constantly changing, so it’s important to stay up-to-date and make changes as needed. Luckily, there are plenty of resources out there that can help you learn all the latest SEO strategies and best practices. In this blog post we’ll cover some of these tips: how to optimize your site for users first, using Google Webmaster Tools, cleaning up permalinks, optimizing site speed and page load time, installing a caching plugin—and more!

Optimize your site for users first.

Optimize your site for users first.

The best SEO practices are those that make a website easy to use, navigate and find what you need in the first place.

You want people to come back; this means you have to have a great user experience on your site (UX). It should be clear how people can find what they are looking for quickly and easily without having to jump through hoops or read pages of content they don’t care about.

Use Google Webmaster Tools.

Google Webmaster Tools is a free service that helps you optimize your site for search engines. It will give you information about how well your website is doing in search results, as well as diagnose any errors or problems with it. You can also use this tool to find out what the search engines are seeing on your site and how long each page takes to load.

To access the Webmaster Tools, go to []. On the left side of the page, click “Get Started” under “Search Console.” If this button does not appear on your screen, navigate back up until you see an option for adding site(s) and then choose Add a Property from there instead

Clean up your permalinks.

Permalinks are the website addresses that you see in the address bar of your browser. They’re important for search engines because they help them determine which pages on your site are most relevant to users’ searches.

The best permalinks are clean and easy to read, but not too short (under 100 characters). You should also avoid using numbers in your permalink structure, as these can cause issues with search engine optimization. The ideal length is between 50-60 characters.

Optimize your site speed and page load time.

  • Page speed is a ranking factor. Google uses page load time as a ranking factor, and it’s even more important than you may think. One study showed that 40 percent of users expect a website to load in less than 2 seconds!
  • Use caching plugins and CDNs. Aside from optimizing your site speed, you can also use caching plugins like W3 Total Cache (free) or WP Fastest Cache ($29) to optimize certain elements of your site for better performance by combining static resources like images and scripts into files called “cached” (or ‘cacheable’) resources that don’t need to be re-downloaded every time they’re accessed by the user accessing them through their browser tab’s request for information from the server hosting that data. You can also use services like MaxCDN (starting at $20/month) to deliver those files faster globally by routing requests through different servers around the world so that people anywhere in their respective time zones will have their requests fulfilled quickly no matter where they are located on Earth!

Install a caching plugin.

Caching plugins are a simple way to increase your site’s performance and make it run faster. They work by storing (or “caching”) copies of your website files on the user’s computer, so that when they return to your site, they don’t have to download everything again. These files can be images, JavaScript libraries and even CSS stylesheets!

Use Google’s PageSpeed Insights tool to identify opportunities to optimize your site.

  • Open the PageSpeed Insights tool.
  • Enter your URL in the text field, and then click “Analyze.”
  • Review your results. The tool will give you a score based on how well it thinks your site will perform, as well as feedback on specific areas where optimization can help improve performance.

Optimize your images.

You can also optimize your images.

  • Use descriptive alt tags.
  • Use meaningful file names.
  • Make sure the same image appears on your site and Google’s cache (a copy of it).

Write compelling title tags and meta descriptions.

  • Title tags are the bits of text that appear in a blue box at the top of Google search results. They’re also known as “snippets” or “meta titles.”
  • Meta descriptions are short blurbs under your title tags that explain what your page is about. They should include keywords and be descriptive, but not too long (Google will truncate it if they think it’s too long).

Make sure your URL structure is optimized for SEO.

A good URL structure will help search engines find your pages. Here are some tips:

  • Use hyphens instead of underscores.
  • Include keywords in the URL (the more, the better).
  • Don’t use too many parameters; use fewer than 20 characters for each parameter.

For example: is not as optimized as, which uses shorter URLs with less parameters and is therefore easier to read, understand and index by Google’s algorithm.

These tips will help you optimize your business website for search engines.

Google’s search engine optimization (SEO) best practices guide has been updated to include more information on how Google uses HTTPS sites, AMP pages, and structured data markup. The guide also includes new guidance for creating high-quality content and improving your site’s accessibility. To help you stay up to date with the latest SEO developments, we’ve compiled a list of tips that will help you optimize your business website for search engines:

  • Write engaging content using words people use in searches (e.g., “best restaurants Chicago”).
  • Create two versions of each page: one optimized for mobile users and another optimized for desktop/laptop users (a responsive design).
  • Use images that are relevant to the page topic; don’t just add them without reason because it looks nice!

Google Search Engine Optimization Test

Google Search Engine Optimization (SEO) is an important aspect of any website. It’s what makes your website appear among the top results when users search for certain keywords on Google.

Page Titles

Page titles are the most important on-page SEO element. They should be between 55 and 60 characters with a maximum of 70 characters and should be relevant to the content of the page. Each page should have its own unique title, as well as a dedicated meta description in H1 markup.

If you want to optimize your Google search engine optimization test or avoid penalties from Google Search Engine Optimization Test then it is advised that you follow these rules when creating Page Titles:

  • Keep it under 70 characters long
  • Make sure your title includes keywords related to your website’s topic matter
  • Avoid duplication between multiple URLs – if possible, try not to have identical content on multiple pages (if this is unavoidable)

Meta Descriptions

On the search engine results page, a meta description is the short description of your web page that appears below the title and URL.

It’s important to have a unique and high-quality meta description for each page so that you can capture visitor attention as they scan through results.

The meta description should be concise, compelling and include your target keyword(s).

Canonical Tags

The canonical tag is the most important part of your SEO strategy. It tells search engines which version of a page is the original, and it’s used to prevent duplicate content (when two pages have the same content).

The rel=”canonical” attribute can be placed on any element on your site that has a title attribute, including:

  • The element in HTML
  • The Meta Description tag in HTML
  • Any custom fields or attributes that you create in WordPress with add_rewrite_tag()

Headings H1-H6

We are going to break up our text into different sections, ideally with headings that make it easier for people to read. Each section should be a relevant topic, like “How To” or “Top 10” lists of things. You could also use images within your post as support content; this way you can use the same image in multiple places on your page and not have to upload it twice.

When writing a blog post, keep in mind that there is no set length for each section: it all depends on how much information you want to include in each part (or how long or short your content actually is). Your goal should always be to write at least 500 words per day (about 1-2 paragraphs) so that by the end of one month’s time, you’ve got 100 posts worth reading!


The takeaway is the most important part of your article. It should be a summary of what was discussed in the article. The takeaway should also act as a call to action by encouraging readers to do something with the information you’ve given them.

To summarize, your takeaway should:

  • Summarize what was discussed in your post
  • Ask readers to take action based on that information

Google Search Engine Optimization Tips

Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean.

If that’s you, we’ve got you covered, and if this is your first time coming across the phrase, then you’re in luck. In this post, you’re going to learn everything you need to know in order to carry out an effective SEO (search engine optimization) strategy. We’re going to cover:

The importance of SEO in 2022

According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.

Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.

What every SEO strategy must have

SEO is essentially the practice of using certain qualitative content principles and technical improvements to improve your online traffic and rankings on SERPs (search engine results pages). Quantity plays a big part too. Writing more content, using more links, and using a wider variety of keywords is a great way to rank higher over time—this is called ‘scaling’ and it’s pretty much what it sounds like.

So, there are a few things we’ve chucked in there. Before we get too far ahead of ourselves, let’s rattle off the main tools you’ll be using to start building your 2021 SEO strategy:

1. Keyword targeting

Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings. Use the right amount of keywords in the right places and in time you’ll see your pages climb up the leaderboards.

Keyword strategy has changed a lot over the years, it used to just be stuff as many in there as possible, but lots of content then became spammy and sites were ultimately penalized by Google’s algorithms. These days, you need to do your keyword research, use a wide variety of keywords, and fit them in naturally. Google gets smarter by the day, so they’ll make you work for it.

For more help with keywords, check out:

2. Metadata

You can think of metadata almost as your shop window. Your meta title and meta description are the first things a user sees in the SERP which influences whether or not they click.

Also, Google uses what are known as ‘crawlers’ (imagine tiny robot spiders), to scan through websites and collect information that matches search queries. By including keywords in your meta data (including image tags and heading tags) Google can more quickly understand the relevance of your page.

3. Backlinks

As we move into the more technical side of things, another crucial factor in SEO performance is acquiring backlinks. This is when another website links to yours in an article or blog post. Not only does this help you gain what is known as domain authority, but it also directly improves the chances of people clicking through to your website if it appears on other reliable domains.

You can earn organic links by simply writing engaging content: the better your work and the more closely you match with a person’s search intent, the more likely others in your industry are to reference your site. This overarching process is known as link-building and while you can simply reach out to other sites to trade links—quid pro quo—there a plenty of other activities that can help speed up this process:

4. Technical SEO

Carrying on from that, there are various other technical issues in the back end of your site that once addressed, can make a huge difference in your overall SEO results. At the end of the day, if your website’s UX isn’t smooth and accessible, it’s going to be hard for any visitor to do anything significant on your website. For context, over 50% of all online traffic is mobile, so when it comes to things like UX, the technical stuff matters.

Whether it’s ensuring site speeds are quick, removing ‘toxic’ backlinks (links to websites that are deemed irrelevant or untrustworthy etc.), or creating a clear XML sitemap with a clean URL structure, all of these technical SEO tips can be huge when it comes to securing those higher rankings. You don’t want anything to get in the way of SEO doing its job, which is allowing for people to find your website organically.

5. SEO metrics

You can’t do effective SEO if you don’t know what “effective” means! You’ll need to have a thorough understanding of SEO metrics in order to measure, analyze, and improve your SEO strategy.

Why is organic traffic and SEO important?

If you’re looking for longevity and cost-effectiveness when it comes to your digital marketing, organic search strategies driven by SEO can’t be beaten. Not only is SEO cheaper than paid advertising but its effects are longer lasting. While PPC campaigns need to be renewed and bidding costs fluctuate, SEO tracking tools use organic data to compile lists of keywords and continue to throw up more content ideas the deeper you dig.

Admittedly, SEO can feel like a slow burn at first. Nevertheless, you can start to see serious upturns in your overall traffic and rankings after a few months. Furthermore, the longer you stay at it, the more backlinks and site authority you build, meaning you can go for even bigger and better keywords, and so on and so forth.

Even starting at the other end of the spectrum—targeting long-tail keywords and more detailed variants—especially when it comes to content and specific sub-topics, is an excellent way for SMBs to see results early and build a platform towards momentum. Over a third of Google’s total search queries feature four or more words (i.e. long-tail keywords). Not only are these keywords less competitive and therefore easier to rank for, but they can also still drive plenty of cumulative traffic organically.

8 tips to build an effective SEO strategy in 2022

It isn’t always about trying to go for the most popular search terms and expecting to be able to compete with the big fish right out of the gate. It’s about knowing your audience and trying to provide the content, information, and overall service they want/need. With that in mind, here are eight SEO tips that are just as effective now in 2021 as they have always been.

You may also be interested in our epic website audit checklist (with a six-tab Google Sheet) to help you out with your strategy.

1. Write for humans first and search engines second

As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying. Write for humans first and search engines second.

Ultimately, your priority should always be to provide your audience with what they are looking for, and that only comes through writing engaging and fundamentally naturalistic content. Anyone can spot a keyword that’s been shoehorned in and stuffing is even more blatant, so fit them in where it makes sense and allow driving keywords to elevate your already informative and valuable content.

2. Use targeted keywords in all the right places

Whilst the motivation should always be humans first, search engines second, the bedrock of this whole process is keywords. Not only do they get to the heart of what visitors and Google are looking for by isolating common search terms, but SEO also drives 1000%+ more traffic than organic social media, which itself dominates over half of all online traffic. So, if keywords are at the heart of SEO, they should be at the heart of everything you do, too.

However, once again, it isn’t about just chucking them in left, right, and center. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs and even simple on-site search bars to identify broad search intent and your “seed” keywords. Then dig deeper to find more long-tail variants, study competitors to find keyword gaps, and don’t forget to include them in your metadata as well as the anchor text for your links. Lastly, remember not to keyword stuff. Fit them in naturally so as not to disrupt the readability of your copy.

3. Focus on user experience (UX)

There is nothing worse than having to navigate a site that you can barely use. In fact, after more than a few seconds of frustration, most people don’t bother and Google will struggle to make the best out of it too. Things like dead links, error pages, and messy site structures will all impact what people take away from your website.

Not only do users value a good experience and easy navigation, but this seamlessness also helps Google’s crawlers scan your content and determine your SERP rankings. Use headings and short, easy to read paragraphs, tidy up your sub-folders, and optimize for mobile. All of these things will help to reduce your bounce rate, improve your rankings, and generate better conversion overall.

And now that Core Web Vitals have become a ranking factor via the page experience update, you should be optimizing page speed more than ever.

4. Focus on building relevant links

As mentioned, another key aspect in building domain reputation/site authority is link-building. We’ve already touched upon why outbound/external links are important: you not only enhance the information you are providing but you can receive reciprocal backlinks through outreach, etc.

Furthermore, links are a key ranking factor. Bots/crawlers discover content by following links through to subsequent pages and judging how relevant they are to a search query. This goes for internal linking as well, so don’t be afraid to link to other useful pages on your site where necessary and where it feels natural. 51% of marketers notice an impact after one to three months of implementing a link-building strategy.

5. Format content for Featured Snippets

Featured snippets pretty much rule SERPs these days. It’s likely that you’re familiar with them even if you haven’t heard the term before. They are the highlighted answer boxes that appear at the top of the pages for most search queries. If you manage to earn a featured snippet, you’re doing something right.

There are certain formatting and stylistic choices you can make to up your chances of landing a featured snippet: bullet points, numbered lists, infographics and answering question-based searches directly, to name a few. Whilst there is data that shows snippets don’t always result in direct clicks, as the search query is answered in the Google preview itself, over 19% of SERPs have featured snippets and counting. They are great for raising brand awareness and getting your name out there. Therefore, the clicks will still come.

Google Search Operators For Seo

Google search operators are like secret cheat codes that help you get more relevant search results. You still type your search into the Google search bar, but with search operators, you add a bit of text that turns into shorthand for special instructions about that search.

This article shares a full list of Google search operators to help you make your searches more productive and efficient.

For example: When gauging the amount of content dedicated to a specific topic, you can filter out 90% of less-focused content. Here’s an advanced search operator that tells Google that you are looking for content on SEO…AND that term should be in the title of anything they suggest to you.

And this is just scratching the surface of the power of Google’s search operators.

You might also be interested in advanced keyword research. Get the same hyperfocus in a keyword search that you do with search operators.

How to Accomplish More with Search Operators

This full article will cover advanced tactics, why you’d use them, and examples of advanced search to improve your Google-fu. Look for some of those special angles listed just below the video.

You can also reference this video for more common practical uses of search operators and how you’d put them into action.

You can scroll through the article or use these links to jump ahead to specific things you can do with Google Search Operators:

Google Advanced Search Operators

In this industry, we can safely assume that you probably know your way around Google already. That’s why we’ll start with the advanced operators.

These operators help you navigate specific websites, or narrow your search in ways most laymen don’t need to do.

Remember this tip with each search command: Don’t put spaces between the symbol or word and your search term.


This operator limits your search to a single site. There are no spaces between the site: and the domain.


If you want to skim through a site’s content about a specific topic, follow the site command with a search term, like this:

Example: american express

This searches the website The Points Guy for its many pieces about using an American Express card.

Used alone, you can do a general search and quickly check if your indexed pages match up with your own database.

However, Google warns that this shouldn’t be used as an audit. It limits the results to a certain website, but it will not necessarily pull up all of the pages from that site that match the search. That means a little more to site owners who are looking for their own site’s indexed pages. John Mueller, Search Advocate at Google, expands on it in this video. HT to Nikki Halliwell for that reminder.

Use this search command to:


The sister operator of site. Allows you to choose a specific source in Google News. (Useful if you have to cite specific news sources when you write news pieces.)

Example: apple

Use this search command to:


Intext tells Google that you want results where the text appears in the body of the page. (If the text appears in the title, but not the body text, it won’t be returned as a result. Since it virtually functions the same as a normal Google result, there aren’t many advanced uses. We kept it in the list to contrast it against this next operator “Allintext.”


Basically the same as intext, but every word in the query has to be in the body text of a page. Otherwise, Google does not include it in results. Essentially functions as using “ ” quotes on individual words.

Use this search command to:


Intitle tells Google that you only want results where pages include the search term in their meta title tag. This operator helps you understand how many pages target a particular search phrase.

Use this search command to:


This is nearly the same as intitle, but it specifies that every word in your long tail search phrase is found in the title meta tag of all results. If you sold airpod pros on your ecommerce site you could use this operator to find other websites that have “airpod pro” in their titles. This is a quick and easy way to spot your direct competition.

Use this search command to:


Like with Intitle and Intext, Google will only return results where the search words are included in the URL. This will often drastically reduce search volume and can be handy for finding potential direct competitors.

Use this search operator to:


This is a long tail version of “inurl” shown above. With the “allinurl” search operator, all words included in the search query must be in the URL.

For example, inurl:jomalone fragrance may pull up results with URLs like No direct mention of “fragrance.” Use allinurl:jomalone fragrance to get more curated results like

Keep in mind that for long search phrases, this often returns only a handful or no results at all.

Use this search operator to:


Filetype: tells Google to return only results of, you guessed it, a specific type of file. It is useful when looking for research, which is often in PDF or other document file formats, rather than HTML.

Use this search operator to:


Related: is an operator that helps you find sites related to a specified URL. Using it is an illuminating look into how Google categorizes your website and your competitors.

For example, if we take a look at the results for, it returns the usual SEO suspects, but also some peripheral competitors for attention.

Obviously, Airbnb’s two biggest competitors VRBO and Homeaway made the cut, but there’s something else. A more generalist booking website is listed as well. So from that, we learn that Google understands the categorical hierarchy of SEO inside of online travel.


Use this search operator to:


Limit results to pages that contain search words within X words of each other. Useful for finding quotes and song lyrics you don’t quite remember, but not much else. Google will bold the phrases it thinks you are looking for, not just the search words. (Note: It defines a range with a max of X, not just X.)

Use this search operator to:

Basic Search Operators

Google’s basic search operators help filter the results you get from your search.

You should be familiar with every single one of these, so consider this a review, not a lesson. (As such the descriptions will be brief and there are no screenshots to explain.)

“” (Quotes)

Putting your search term in quotes initiates an exact match search for that phrase. The exact words in that exact order have to be on the page or. Using it on single words excludes synonyms and related words.

This is valuable for products that are being replaced. The example I used is for a wet vac floor cleaner that Bissell is starting to phase out. By using quotes, I avoid the more current pages from that newer model.

AND operator

Google will search for results related to both/all terms that you’ve typed in the search field. Typically Google’s algorithm will correctly estimate whether it’s a phrase search or multiple separate terms, making AND mostly redundant.

– operator

The hyphen (like a minus sign) helps you exclude words from your search queries. For example, you can search for “SEO California” but exclude “LA” if you don’t want results from that city.

* operator

The asterisk tells Google to “fill in the blank”. Similar to the more advanced AROUND(X) but you don’t specify the max length of a phrase. Like AROUND(X) it can be useful for finding quotes and phrases.

() operator

Brackets group together terms or search operators to help structure an advanced search.

OR / | operators

The OR or | (pipe) operator actually combines searches. It tells Google that you are looking for either term, or that they can be interchanged. It helps to use brackets like in the example above, but it’s not necessary.

Another use for this is to cover different phrasing from regional terms like the lifespan of a lightning bug OR firefly.

Google Seo For Amazon Products

The world wide web is governed by algorithms that rank the content of your product listing and your websites according to different categories.

When selling on Amazon, it is important to keep your eye on how your Amazon product listing is ranking but, at the same time, look into Google SEO for Amazon products to widen the viewers of your page and eventually increase your sales.

Amazon search engine optimization makes you visible to searchers who have the intent to buy. On the other hand, Google SEO for Amazon products serves as your springboard to lead searchers with low buying intent to be aware of your products and eventually decide to buy.

The Difference Between Amazon SEO and Google SEO

Have you heard of the catchphrase “work is life” or “food is life”? In the SEO world, understanding the SEO algorithm is life! Hence, let’s understand how they work.

Google Algorithm

Amazon Algorithm – A9

Now, let’s answer the question “How to do SEO for Amazon products?” First of all, you must know how the Amazon algorithm—A9—works. Here are what A9 considers:

Amazon SEO or Google SEO?

Your Amazon SEO strategy will define whether you’ll focus on Amazon search engine optimization or Google SEO for Amazon products.

Amazon search engine optimization

Focus on Amazon search engine optimization if you are a beginner in the e-commerce business world because there are many areas to focus on to achieve a successful Amazon business.

Begin with a solid Amazon SEO strategy, which you can plan on your own or delegate to professional Amazon SEO specialists.

Begin with knowing the ranking keywords related to your product, then optimize all your content. Next, make sure to have a solid delivery and customer service plan because these will determine whether you’ll get good reviews, which in turn will boost your ranking.

Amazon search engine optimization has a simple cycle of appearing on the search result through effective use of ranking keywords, getting a sale, having good reviews, and ranking higher on the listing. The cycle goes on and on.

Google SEO for Amazon Products with Amazon SEO

Google SEO for Amazon products may happen due to effective Amazon search engine optimization or if you intentionally created content based on Google’s algorithm.

Google SEO for Amazon products may rank high on Google SERPs when your product has a reliable number of sales and reviews. Google will crawl into this authority and include you in the results when people search for products related to what you are selling.

For the second case, it may be another answer to the question, “How to do SEO for Amazon products?”

If you have been selling in Amazon for quite a time, and you want to continue expanding your business, increasing your sales, and being more visible to potential customers, Google SEO for Amazon products is a wise choice.

This step entails creating a website to increase your Amazon revenue, and this website should, of course, be built and run according to the Google algorithm. 

Your main intent in this move is not having a sale but increasing the credibility of your brand and creating a springboard from traditional Google searchers to find your Amazon page. Having a separate website also means an added platform for  Amazon marketing strategies and ad campaigns.

Key Takeaway

Google SEO for Amazon products and Amazon search engine optimization can work separately or together depending on your Amazon SEO strategy.

Focusing on Amazon search engine optimization is advisable for a beginner in e-commerce, so you can understand first the workings of Amazon SEO and increase your sales before moving to Google.

Google SEO for Amazon products may happen naturally when your product ranks high in the product listing because of customer reviews. You may also choose to use Google SEO for Amazon products to increase your visibility to non-Amazon users for brand awareness and marketing.

We, at Seller Interactive, can help you in both Google SEO for Amazon products and Amazon search engine optimization.

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