In this guide, we review Google Rules For Seo, Google Search Console For Seo, Google Search Engine Optimization Algorithm, Google Search Engine Optimization Best Practices, and Google Search Engine Optimization Cost.
Google Rules For Seo
When it comes to SEO, you want to make sure that your site is as optimized as possible. While there are many tools available for doing this, Google offers some of its own. Here are some of the best ways you can use Google to help with your SEO efforts:
You can use Google to test your site speed
- Use the PageSpeed Insights tool from Google to test your site speed. The tool is free and easy to use, and it gives you a score that tells you how fast your website loads on a scale of 0-100 (with 100 being the fastest). It also provides suggestions for how you can improve your site’s performance.
- Key metrics include:
- Time to First Byte (TTFB) – This measures how long it takes for your server to respond with content when someone visits your site. The faster this happens, the better. If this number is above 1 second, it may be time to upgrade some of your hardware or set up caching software so that visitors don’t have to wait so long for their pages/content when they visit them again later on down the road!
- Fully Loaded Time – This measures how long it takes for all resources (images, CSS files etc.) included within a specific page/pageview request from beginning until completion without any errors occurring during loading process; we recommend aiming towards under half-second as anything higher could cause users frustration due slow load times which could lead them away from what they’re trying read more about topic at hand instead focusing more attention elsewhere!
You should do a mobile-friendly test
Google has released a few tools to help you determine if your site is mobile friendly, and how fast it loads. This is important because Google ranks sites that are both mobile-friendly and fast higher than sites that aren’t.
- The Mobile-Friendly Test: This tool is found in the Webmaster Tools section of Google Analytics (if you don’t have a domain yet, you can sign up for one here). It will tell you if your site renders correctly on different devices and browsers, as well as whether or not there are any errors with content or links. If a page isn’t mobile-friendly, this tool will tell you which elements of the page need to be fixed so it will render correctly on smaller screens!
- PageSpeed Insights: This tool shows how quickly pages load on different types of devices—desktop computers versus tablets versus smartphones—and gives suggestions for how to improve performance based on what’s already working well.
Google is your friend when it comes to SEO
Google is your friend when it comes to SEO. It’s the most popular search engine by a long shot, and if you’re not on Google, you’re missing out on a huge chunk of potential traffic. If your website isn’t showing up in Google’s top results for certain keywords or phrases, then you may as well not even have a website at all. A site that only shows up on Bing or DuckDuckGo is going to get nowhere fast—and SEOs love their job too much to let that happen!
Google’s mission statement is: “to organize the world’s information and make it universally accessible and useful.” This means that they want everyone and everything online available through their system; therefore any website can potentially rank for any keyword if it meets all the other criteria needed for high rankings.
Google offers you tips on their Search Console
Google Search Console is a free tool that gives you information about how Google sees your site. You can use it to check your site’s indexing, crawl errors, and more.
Google offers many tips for using Google Search Console for SEO purposes:
- Make sure you have a basic understanding of how the tool works before diving in. Here’s an overview of its features: https://support.google.com/webmasters/answer/61417?hl=en&ref_topic=630699#hc_section=1&q=google+search&qsrc=288880
You can use Google Trends to see if your content is timely.
You can use Google Trends to see if your content is timely.
This can help you with SEO, as well as with other strategies like social media marketing and advertising.
You can share your content with various communities through the use of Google+.
You can share your content with various communities through the use of Google+.
Google+ is a social network that allows users to connect and engage with others who share similar interests. It’s also used as a platform for content sharing, much like Facebook or Twitter. You can create posts that link back to your website and articles, which could help boost your search engine rankings if people click on them from Google+.
Google+ has become an important part of any SEO campaign because it offers several ways for you to increase traffic to your site:
There are a number of tools that Google offer to help with SEO.
There are a number of tools that Google offer to help with SEO, such as the PageSpeed Insights tool.
- This tool lets you check how fast your website loads on desktop and mobile devices.
- It also provides tips on how to speed up loading times.
Google Search Console For Seo
Google Search Console is a free tool from Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You can use this service to check your site’s visibility and performance in search results.
Google Search Console (GSC) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
Google Search Console is a free tool that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.
By regularly checking the status of your site with GSC, you can identify and fix any issues that may be affecting its performance.
You’ll also have access to important data about your site—like crawl errors and indexation—to help make informed decisions about how to improve it over time.
You don’t have to sign up for Search Console to be included in Google Search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
While you don’t need to sign up for Search Console to be included in Google Search results, doing so can help you understand how Google views your site and optimize its performance in search results.
- You don’t have to sign up for Search Console to be included in Google Search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
Whether you’re launching a new website or you’re trying to get better search rankings for an existing site, GSC is an essential tool that should be at the top of your priority list.
Whether you’re launching a new website or you’re trying to get better search rankings for an existing site, Google Search Console (GSC) is an essential tool that should be at the top of your priority list. GSC is free and easy to use and can help you understand how Google views your site, optimize it for search engines, monitor its performance in search engines and plenty more.
Signing up for google search console will help ensure that more people visit your site in search engines.
You can sign up for Google Search Console from any device with internet access. Once you’ve signed up, you’ll be able to see your site’s performance in Google search results.
Google Search Console will help ensure that more people visit your site in search engines.
Google Search Engine Optimization Algorithm
In order to understand what a Google algorithm is, let’s first look at what algorithms in general are. The standard definition is: a set of rules for solving a problem in a finite number of steps.
In the language of computers, an algorithm sets the stage for the computer to perform a very specific task. For instance, the computer may be programmed to randomly come up with a number between 1 and 100. This is a task that has a set beginning point and end point. Thus, it is finite.
Another way of looking at an algorithm is to think of it as a mathematical equation. You could be asked to count backwards by 4s from 100 to 80. You would then say, “100, 96, 92, 88, 84, 80.” On paper, you might be expected to show in a column how you achieved each answer by subtracting the number 4. Though this is a simplistic look at an algorithm, it will help in understanding more complex versions.
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What are Google algorithms?
Google algorithms are the sets of rules that Google uses to rank websites in search results. Google’s complex system retrieves data from pages and seeks to understand what searchers are looking for and rank pages according to relevance and quality.
Google algorithms follow the same basic definition and rule of an algorithm that we described. Think about the last time you searched for something on Google. Whether you typed “cute cat videos” or “shoe stores in Pennsylvania,” the search engine returned millions of results for you to choose from.
But how did it decide which results to show you, and in what order? An algorithm.
Google has a very complex algorithm for serving search results, and it changes relatively frequently. And although the company does not make the exact algorithm public, here are a few elements that we know for a fact have an impact on a page’s ability to appear in the results for certain keywords:
Of course, these are just some of the characteristics the Google algorithm explores when determining how to deliver and rank pages. There are likely dozens, if not hundreds, of others.
How does Google determine which elements matter the most?
As the Google algorithm “reads” a webpage, it prescribes a pre-ordained numerical value to each trait it’s seeking on the page. That numerical value is then added to the end result. Thus, the web page that has the most desirable traits will rise to the top of the page rankings because the algorithm assigns it more importance.
These calculations by the Google platform are conducted incredibly quickly, and the rankings may fluctuate as web developers manipulate the attributes that contribute to page rankings across a website, or on a single page.
Therefore, rankings as assigned by the Google algorithms are fluid. A page that ranks third for a keyword may rise to first or fall to tenth as the content on both it and the other pages in the results change. Usually, the top spots are held by businesses that do search engine optimization, or SEO, on their sites.
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What is a Google algorithm for search?
The basic Google algorithm is used for each search conducted on the site, but it’s personalized by the searcher. For instance, an individual who inputs “buy running shoes” wants very different results from someone who types “cat videos.”
The algorithm is adjusted for each search, and can be altered by even the slightest changes to spelling and word order. The results are then given to the user, who can decide which site to visit.
Again, this happens rapidly. Additionally, it shows that the Google algorithm has been designed to offer a wide array of personalization. In recent years, Google’s search has become responsive enough to offer suggestions when one term is typed by the user. This is an indication of a different type of algorithm being used to create an individualized drop-down menu of search suggestions based on the browser history, as well as other factors.
What is a Google algorithm for SEO?
As mentioned previously, the Google algorithm partially uses keywords to determine page rankings. The best way to rank for specific keywords is by doing SEO. SEO essentially is a way to tell Google that a website or web page is about a particular topic.
Years ago, it was commonplace for many sites to “keyword stuff” their content. In essence, they assumed that the Google algorithm would think that the more keywords that were written, the more important the page should be.
Once Google realized this, they altered their algorithm to penalize sites that stuff their pages with keywords, as well as many other “black hat” SEO practices. Because of this, you should avoid any tactic that is done with the aim of outsmarting search engines. Although they may not notice right away, Google will eventually pick up on what you are trying to do, and your rankings will suffer.
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What does the future hold for the Google algorithm?
Google rarely gives any indication of the changes in its algorithms unless they are major. Smaller changes are made internally, and are usually not felt except as smaller ripples. It’s vital to stay abreast of Google’s algorithm announcements, but it’s just as important not to overthink the algorithms or try to “game” them.
Instead, it’s imperative to simply acknowledge the power the Google algorithm has, and try to produce the best website possible. Consequently, visitors will be pleased with what they see, which is always a positive ranking signal.
If you need help optimizing your site for Google’s algorithm, feel free to contact us! Our dedicated team of SEO experts is more than happy to help you put a strategy in place for ranking well in search engines and attracting more site traffic.
Google Search Engine Optimization Best Practices
SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.
There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).
But it’s important to get the basics down first.
In other words: you want to make sure that your site follows current SEO best practices. That’s the foundation.
Then, once you get your foundation in place, dive into new and advanced approaches.
With that, here are the 10 most important SEO best practices you need to know in 2022:
1. Add Your Main Keyword Early On In Your Content
It’s no secret that you want to use your keyword a handful of times on your page.
But you may not know that the location of your keyword also makes a difference.
Specifically, you want to mention your main keyword at least once at the top of your page.
Google puts more weight on terms that appear at the top of a webpage.
For example, this page on my site is optimized around “mobile seo”.
So I mentioned that term once in the first 25 words of my content.
2. Write Unique Titles, Descriptions and Content
In fact, Google has stated that you should avoid “duplicate or near-duplicate versions of your content across your site.”
And this rule applies to every piece of content on your website, including:
Basically: if you publish a page on your site, the content on that page has to be 100% unique.
If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.
But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky.
If you’re having trouble writing content for each page, consider combining pages that have similar content together. Or use the canonical tag.
3. Optimize Your Title Tag for SEO
When it comes to on-page SEO, your title tag is KEY.
Here’s how to get the most out of your page’s title tag:
Front-load Your Main Keyword: “Front-load” simply means that you start your title tag with your target keyword.
Well, search engines pay close attention to the terms that you use in your title tag. This is why you want your keyword in your page title.
But what you may not know is that Google also puts more emphasis on words and phrases that show up early in your title tag.
So if it makes sense, start your title off with the keyword that you want to rank for.
For example, I currently rank #1 for the super competitive term “eCommerce SEO”.
And my title tag starts off with that exact phrase.
Sometimes it’s not possible to use your keyword that early on because it will make your title tag look weird. Yes, search engine optimization is important. But your title tags need to be useful for users too.
If you’re not able to start your title tag off with a keyword, no biggie. Just include your keyword as early on as you can.
For example, this page is optimized around the keyword “SEO strategy”.
I couldn’t figure out a way to include the keyword “SEO strategy” really early in my title. So I just used my keyword as early as I could.
It’s not right in the beginning. But it’s early enough so that Google can see that my page is clearly about “SEO strategy”.
They don’t want you to stuff your title with a bunch of different keywords.
Instead, you want to use one main keyword in your title. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others.
For example, this page on my site is optimized around the term: “keyword research”.
And, as you can see, I use that term in my title tag.
The other words and phrases in my title are just to highlight what my page is actually about.
And because my page contains high-quality content, it ranks in the top 5 for my main keyword.
And, according to SEMRush, this page also ranks for 630 different keywords.
Did I optimize my page around 630 keywords? Nope!
Instead, I optimized my page (and title) around ONE important keyword. And Google largely took care of the rest.
Write Compelling, Shareable Titles: Your title tags should make people want to click on your page to learn more.
When lots of people click on your result in Google, you can find yourself with higher rankings for that term.
This is why, once my SEO stuff is taken care of, I then start optimizing my title for clicks and shares.
I try to write title tags that are interesting, compelling and push people to share.
For example, this list of content marketing tools has an eye-catching title.
4. Optimize Your Site’s Loading Speed
So when they talk a lot about a specific ranking signal, you KNOW it’s a big deal.
Site loading speed is one of those rare ranking factors.
This is why I highly recommend making your site load as quickly as possible.
Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes.
After all, the recommendations you get from this tool come from Google themselves.
Plus, it doesn’t just tell you if your page is fast or slow. The tool gives you a detailed report that includes ways you can improve.
If you want to dig deeper with page speed stuff, check out Web Page Test.
It’s a free tool that tends to give a more accurate feel of how your site loads to actual users.
Either way, here are a few ways you can improve your site’s loading speed.
5. Track Your Results With The Google Search Console
If you don’t have the Google Search Console setup, you’re flying blind with your SEO.
The Search Console is like a live dashboard that lets you know how your site is doing in the SERPs (Search Engine Results Pages).
There are a lot of cool features and tools in the Search Console.
But you probably won’t need most of them.
Instead, I recommend checking these 3 reports on a regular basis.
Performance: This data lets you know how many people see and click on your site in Google search.
You can also see the exact keywords that people use to find your content… and where you tend to rank.
This is all super valuable on its own. But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working.
If not, it may be time to try a different approach.
Coverage: The coverage report lets you know which pages from your site Google has indexed.
It will also let you know if it’s having trouble fully-crawling any of your pages.
If you see “errors” and “warnings” here, I recommend fixing these ASAP.
After all, if Google can’t index your page, it won’t rank for anything. Fortunately, Google doesn’t just tell you: “We can’t index this page”. They usually let you know what’s causing the issue.
Enhancements: The main thing to pay attention to in this report is “Mobile Usability”.
Considering that Google’s index is now mobile-first, you definitely want to make sure that your site is easy to use on mobile devices.
6. Optimize Images for SEO
Image SEO isn’t just for ranking in Google Images.
Google recently reported that properly-optimized images can help your pages rank higher in Google web search.
So if you use images on your page, you want to make sure they’re optimized for SEO.
Fortunately, this is REALLY easy. All you need to do is keep these two image SEO best practices in mind.
Name Your Images With Descriptive Filenames: Google can’t “see” images (yet). And your image’s filename is one thing that helps them understand the content in your image.
For example, let’s say you have an image of pancakes on your site.
You wouldn’t want to name that image something like: image89.png.
Instead, use a filename that describes what’s in your image.
It takes a few extra seconds to write alt text for each image. But in my experience, it’s worth it.
For example, you wouldn’t want your picture of pancakes to have alt text like this.
Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about.
7. Use Internal Linking
All you need to do is add a link from one page on your site to another page on your site.
That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all.
But if you want to get the most out of internal links, I recommend implementing these tips.
Use Keyword-Rich Anchor Text: Google uses your anchor text as a clue to what a page is all about.
For example, the anchor text in these links helps Google understand what each page is about.
Needless to say, you want to use anchor text that includes your main keyword.
For example, this internal link is linking to my page about “on-page SEO”.
And, as you can see, my internal link’s anchor text has that exact term in it.
Send Authority to Pages That Need It: In general, you want to internally link to pages that don’t have much (if any) link authority.
When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings.
I wouldn’t overthink this step. In fact, I just tend to link from OLD pages to NEW pages.
Old pages tend to have more authority than new pages.
And this little shortcut helps me use internal links without having to analyze every page on my site.
Google Search Engine Optimization Cost
Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions.
Digital advertising spend reached an estimated $325 billion in 2019 and, after a brief stall due to COVID-19, is expected to increase to $389 billion in 2021.
Chances are, you’ll contribute to that with your SEO budget. But how much should you spend on SEO services?
Don’t worry — you’re not alone. For many companies, digital is their primary marketing channel. Even so, many owners and executives still have a difficult time budgeting for online marketing.
It’s just as difficult on the provider’s side to develop a winning strategy and put the right price tag on it.
In short, it comes down to a matter of positioning – how does your website compare to competitors? Your existing position and how fast you want to make progress are the top variables for determining a budget for SEO.
Expectations and Reality
One recent survey found that less than half of all small businesses have any money earmarked for SEO. For businesses that do invest in SEO services, they average just under $500/month.
In the end, it turns out that SEO is one of those things where you actually do get what you pay for.
Businesses spending more than $500/month are 53.3% more likely to be “extremely satisfied.”
Is it any surprise that so many business owners are reluctant to invest in SEO? Most business owners have no idea how search marketing works. They are far too busy running their businesses to spend time learning SEO.
In most businesses, there is a standardized step-by-step process to get from point A to point B.
Many assume that SEO works the same way. They treat it as a commodity and fall victim to the $99/month, “guaranteed page one” spammers, and scammers.
The Cost of Cheap SEO
I belong to a number of Internet Marketing Groups on Facebook. It’s truly frightening, the number of noobs posing as SEO professionals and taking on clients.
It’s not uncommon to see a question like: “I just landed a client that wants to rank for [keyword x] – how do I do it?”
A close second is the use of link schemes, specifically Private Blog Networks, without ever explaining the risk to clients.
If business owners were just throwing money away by hiring an incompetent SEO, that would be bad enough. Unfortunately, the collateral damage from “cheap SEO” can go much deeper.
Business owners need to keep in mind they’re ultimately responsible for any SEO work performed on their site. They should discuss the specific tactics to be used before entering into an agreement.
Managing Your Resources
With Google utilizing 200+ (and likely exponentially more) ranking factors, it’s easy to become intimidated and paralyzed.
The good news is that if you focus on just 3 factors, you can still crush it, regardless of your niche.
Here’s what you need to pay attention to:
1. Information Architecture
Your site’s content should conform to best practices as disclosed in the Search Quality Ratings Guidelines with an emphasis on:
You Manage What You Measure – Set Goals
Before establishing a budget, one must define specific goals for a campaign.
Your goals should include measurable results, a defined timeframe, and an actual measurement for success.
At one time, success was measured solely by keyword rankings. While SERPs remain an important metric, they are not the most important metric.
I would argue the most important metrics are those with a direct impact on the bottom line. Organic sessions, goal conversions, and revenue fall into that category.
Goal setting could include improving organic sessions by X%, increasing conversions by Y per month and/or increasing revenues by Z%.
When setting goals, it’s important to keep a couple of things in mind.
First, they need to be achievable. Stretch goals are fine, but pie-in-the-sky benchmarks can actually work as a disincentive.
Equally important – you need to give the campaign time to work.
According to Google, “…in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit.”
Developing a Budget
Your goals will determine what tactics are needed for success. This, in turn, sets up a framework for developing an action plan and the budget necessary to support that plan.
This brings us full circle to positioning and paying attention to those factors that move the dial.
The answers to those questions will determine priorities as well as the volume of work needed to reach your goals.
In many cases, the actual work performed will be the same – regardless of budget level. The difference is the volume of work performed.
If you’re adding twice the content and twice the links at budget level “B” vs budget level “A” you have a higher likelihood of achieving earlier success at the higher budget.
That said, the right budget is one you can afford, without losing sleep, for a minimum of six and ideally twelve months.
It takes time to properly plan, implement and tweak a campaign in order to evaluate its success.