Google Digital Marketing For Africa

In this guide, we review Google Digital Marketing For Africa, Google Eat For Seo Keyword Check, Google Docs For Blogging, Google Exam For Digital Marketing, and Google Free Tools For Seo.

Google Digital Marketing For Africa

Are you looking for ways to boost your business in a digital world? If so, you’re in luck. This guide will cover the basics of digital marketing for Africa. We’ll walk through everything from creating a website to finding customers online and getting them interested in your products or services.

Playlist introduction

A playlist is a collection of songs that are played in sequence. The introduction to a song is its first part, whereas the conclusion is its last part.

In this digital marketing for Africa training video, we’re going to focus on how you can use playlists to create and manage your own digital marketing campaigns.

Connect with your client

  • Take advantage of social media.
  • Create an email marketing campaign.
  • Use a blog to promote your products or services.
  • Create a newsletter to keep clients up-to-date on what you’re doing and how they can benefit from it.
  • Use landing pages for easy access to information about your company and its offerings, as well as contact information if someone wants more information from you.

Make a plan

The first step in any digital marketing campaign is to define the problem you are trying to solve. Before starting on a solution, it’s important that you know what you hope to achieve and why.

For example, if your goal is simply to attract more customers to your business, then maybe social media isn’t the best place for this type of strategy (you might be better off investing in traditional advertising). However, if improving conversion rates or increasing sales revenue are top priorities for your business and they can only be achieved through digital channels like eCommerce websites or mobile apps — then digital marketing is definitely worth exploring!

Once you have clearly defined what needs fixing or improving within your company and industry as a whole, set some achievable goals around how fast those changes will happen once they begin happening… because they will start happening! Be ambitious but realistic; don’t worry about what other people’s goals may look like either—focus on yourself first! These tangible fitness examples should help:

Make a website

First of all, having a website is a must. It’s the first step in creating your digital footprint as an African business and it helps you establish credibility with your target audience. What do I mean by having a website? Well, unlike the days when companies just had websites, today they have social networking pages that allow them to reach out directly to their customers and potential customers through different platforms like Facebook or Twitter.

You should make sure that whatever platform you choose is easy for you to maintain and monitor so that there are no issues down the road during business hours. Remember that this is not just about making money; it’s also about building relationships with people who share similar interests as yours at any given point in time!

Optimize your website

Optimize your website

Your website is one of the most important digital assets you have and it’s also one of the easiest to optimize. You want to make sure that your website is mobile-friendly, because if it isn’t, you could be losing out on a huge audience. Here are some tips to make sure your website is optimized for mobile:

  • Make sure your site loads fast in all browsers and devices. This will increase engagement and conversions!
  • Test different types of images (like vertical vs horizontal) so that they display properly on all devices.
  • Look into increasing load speed by optimizing images or adding no index tags to unimportant pages (for example, contact us page).

Get discovered online

Now that you have a better understanding of what Google Digital Marketing is, it’s time to learn how you can use it to get discovered online.

The first thing you should do is use Google Search Console (formerly known as Webmaster Tools). This tool enables you to see how your website appears in search results and monitor its health, such as indexing rate, crawl errors and index count. You can also view data on traffic sources that lead users to your site. The best part? It’s free!

Next up: Google Analytics. This powerful analytics software helps businesses understand their customers’ behavior by providing detailed reports about visits, page views, popular content and much more—all from one convenient dashboard! It even allows clients with multiple websites or apps set up one account for each domain so all their data is organized together for easy access.

Google MyBusiness allows users manage listings across local search engines including Bing Local (US only), Yahoo Local (US only), Yandex Maps (Russia only), Baidu Maps (China) etcetera.

If you want more visibility in search results then use Google AdWords which helps businesses get found online by allowing them control over where they appear when people search across the web using keywords related specifically to products/services offered by that business.

Lastly but not leastly: YouTube has become one of the most popular social media platforms worldwide due in large part because anyone can upload videos containing anything within reason onto it without having any prior experience being an artiste (actor/actress).

Reach the right customers online

Here’s a quick guide to help you get started:

  • Use Google Ads. This is the best place to start, because it’s easy and inexpensive. You can target potential customers based on their location, interests and demographics. Find out more about how Google Ads works here.
  • Use Google Analytics to measure results and decide what else will work for your business—and what won’t. If you’re not sure where to start with this powerful tool, check out our guide here!
  • Use YouTube advertising to drive leads by promoting your videos in front of relevant audiences on YouTube search results pages or through video carousels (where people see them before they go anywhere else). Learn how it works here!

The next step is choosing which social media platforms are most appropriate for your business; after all, different networks have different users that behave differently from one another — so make sure you know who uses each platform before investing time or money into any one network!

Measure what matters

Measuring what matters

It’s important to measure the right things. If you can’t measure what’s important, then you don’t have any way of knowing if your efforts are working or not.

The key metrics that matter in digital marketing include:

  • Visits and traffic numbers (inbound)
  • Lead generation rate (inbound)
  • Conversion rate (outbound) Your conversion rate is the percentage of website visitors who complete a goal on your site such as filling out a form or buying something online. You want this number to be high because it shows that people are interested in what you offer and want to convert into actual customers!

Get more from your site and ads

Some of the tools you should use to make your digital marketing more effective are:

  • Website builder: Use a website builder to create your site. This will help you save time and money by allowing you to create a great-looking website without having to hire an expert.
  • Ad platform: Use an ad platform so that you can be sure that your ads are being placed in the right places. Your ads will be more likely to get clicks if they’re shown on relevant pages, rather than just anywhere on the internet. You’ll also find it easier and quicker to set up campaigns with this tool because it allows users without much experience in digital marketing or programming languages like HTML/CSS (which is used for building websites) access to advanced features like targeting audiences based on demographics, interest groups, location and device type (e.g., mobile phones).
  • Keyword research tool: If people don’t see your advert when they’re searching for something relevant then there’s no point paying for them! A keyword research tool helps advertisers find out which keywords their potential customers might use when searching online so that they can target those searches with their own advertising efforts! This saves money because advertisers only pay when someone clicks on an ad – not simply because someone saw one somewhere online!

Learn digital marketing to boost your business.

Digital marketing is a great way to reach new customers, and it’s a growing field. Digital marketing is an opportunity for growth, and it can help your business grow. This article will walk you through how digital marketing can help your company grow by reaching more customers online.

Google Eat For Seo Keyword Check

A keyword check is an easy way to keep your SEO optimized and make sure you’re feeding Google exactly what it wants to see.

Have you ever heard the phrase, “Eat for SEO?”

Have you ever heard the phrase, “Eat for SEO?”

It’s the same as saying, “Eat your vegetables.” The idea is that you need to “eat your keyword density,” so to speak—it means that you need to put a certain number of keywords in your content. But Google doesn’t want us stuffing our pages with keywords just for the sake of stuffing them there; instead, they want us focusing on creating useful content for users and then sprinkling in some keywords where appropriate.

This is where EFS comes in: Eat For Seo Keyword Checker helps you find out how well Google understands what you’re trying to say—and how well it likes what you’ve said!

That’s what a keyword check is.

A keyword check is a comparison of how well your article performs against your competitor’s work. It is a simple way to stay on top of your SEO and to keep your content relevant. The keywords used by your competitor are compared against the keywords used by you in order to see how well they will perform in search engines.

Essentially, a keyword check is a comparison of how well your article performs against your competitor’s work.

Essentially, a keyword check is a comparison of how well your article performs against your competitor’s work. By keeping track of the keywords you rank for and those that belong to competitors, you can evaluate how well each piece of content is performing. It’s a simple way to stay on top of your SEO and keep your content relevant. While Google doesn’t provide any real-time data (you’ll have to do some digging), it does give some insight into which articles are getting the most traffic compared to others in the same industry so you can make changes as necessary to improve performance further down the line.

It’s a simple way to stay on top of your SEO and to keep your content relevant.

Google Eat is a tool that will help you to stay on top of your SEO and to make sure that you are not missing out on any opportunities. It’s a simple way to stay on top of your SEO and to keep your content relevant. It also gives you an idea of how popular certain keywords are in Google search results, so it can be useful for anyone who wants to know what people are searching for when they go online.

Let’s imagine that you have written an article on elephant breeding.

Let’s imagine that you have written an article on elephant breeding. You want to find out how many people are searching for this topic, so you can target the most popular keywords in your content.

You can use Google Keyword Planner to find keywords related to elephants, and then use the same tool to find out which ones are searched more often than others:

  • Use “elephants” as a keyword
  • Choose “Ad group ideas” under “Keyword ideas” in the left menu
  • Scroll down until you see “Top of Page Bid Estimate” (this is how much advertisers will pay for clicks on your ad)

To further our analogy, our competitor has published an article on elephant breeding as well.

If you’re a content marketer, you probably know how to do keyword research. You find out which keywords your target audience is searching for and then create content around them.

Now, let’s say that you want to write an article about elephant breeding and compare it against our competitor’s elephant breeding article (which we’ve already written). The goal of this exercise is to see how the strategy of our competitor affects their performance compared with ours. To do this, we first need to find out what they are doing right in order to get better results than us.

With this information in hand, we then look at the keywords used by our competitor and measure our performance against theirs..

After we have the keyword, we look at the number of times it is used in your article and compare it to the number of times it is used in your competitor’s article. We look at how often the keyword is searched for by Google users and whether or not your content has been shared on social media. If you have a higher number than your competitors, then you are doing a great job!

Google Docs For Blogging

Writing a blog with Google Docs has become enormously popular over the last four or five years. Travel bloggers. B2B content teams at tech startups. Gurus. Consultants. They all use Google Docs.

Drafting a blog inside of Google Docs and then entering it in your CMS (such as WordPress or Webflow) is standard, at least outside of the corporate world and inside the digital marketing startup world.

Standards are great until they’re not.

So before you open up a new Google Doc today, I want you to ask yourself…am I blogging in the most efficient way possible?

Why you already switched from Word Docs to Google Docs 👋

Most likely you’ve already made the switch from Word Docs to Google Docs. Just the sight of all these different versions is enough to make your head spin. 😵

These are the common reasons why B2B content teams and small business owners alike stopped using Word Docs:

To be honest, it has a few key benefits for content teams

Google Docs solves those three common issues, and that’s why so many bloggers and content managers love it.

Are there more features that you love about Google Docs? Of course there are. Setting aside all of the other cool features, these three are the basic, foundational features that make Google Docs so life-changing compared to Microsoft Word.

When we look into ditching Google Docs, we don’t want to ditch those three essential things: one version, simple, cloud-based. We also want to only consider adding important functionality — not complex features that we don’t need.

But there are things Google Docs can’t do

Now that we’ve established what makes Google Docs great for content teams and bloggers, let’s check out what it can’t do.

1. Auto-publish to your blog

Let’s say that a writer turned in a new blog post in a Google Doc. You’ve gone and back forth with the writer in comments inside the Google Doc, and now the piece is finished.

You either enter it into your CMS yourself or you have to assign it to your webmaster or virtual assistant and have them enter it into your CMS. No matter who is doing the work, the fact that Google Docs doesn’t sync with your blog means you are spending either money or time on the entry process. Maybe you’re spending both.

2. Publish to your other content channels or social media

In addition to not being able to publish content directly to your website’s blog, Google Docs can’t publish content to your other channels, such as Medium, a LinkedIn article, a content syndication or any of your social media channels. You can’t schedule your blog to be shared on Twitter using Google Docs. That’s a fact.

This is a problem because it requires you to use other tools and processes just to get your content across the finish line. After it gets entered in your website’s CMS, it still needs to get entered in the many other channels that matter to your business.

3. Optimize your blog for SEO

Guess what else Google Docs can’t do? SEO.

That’s because Google Docs was created for any use, not for bloggers or content teams. Google Docs can’t help you write an article that effectively targets a search term. It can’t help check that you are using SEO best practices like:

Some content teams solve this issue by writing directly in WordPress instead of Google Docs. But then you’re faced with a few key issues. When using WordPress, you have to give writers access to your main site, and it’s not easy to repurpose or promote content across multiple channels. No bueno.

4. Provide multiple user types with different access levels

When you share a Google Doc with a collaborator, you have three options. The person you are sharing the document with can receive:

These settings are very helpful when sharing with collaborators and digital marketing team members. However, these are not user types, and they don’t reflect the setup of content marketing teams, which include content creators, content editors or collaborators, and content managers.

This is a related issue to the fact that you can’t publish to your site using Google Docs. With WordPress, for example, you can set user types such as Administrator, Editor, and Author. The user types aren’t just about who can edit draft-mode content, but also about who can publish it and edit the content that is already live.

5. Manage your content approval process

With Google Docs, you can comment, respond to comments, suggest changes, or make edits directly.

However, when the review process is done, Google Docs can’t help you with the next step, which is approving the content.

In your content team, who approves content to go live? Do they do the editing too, or do they approve a piece of content for publication, only after someone else has edited the writers’ work? There are a lot of ways that content teams can be organized, and that can change based on the type of content. For example, certain topic categories might be approved by one person, and other topic categories are approved by someone else.

There are absolutely no features for approval workflows inside of Google Docs. A content manager can’t track what is pending approval, or what has been approved and need to be published. Approval workflows can’t be customized based on content categories. Content writers can’t request approval.

6. Google Docs can’t update your content or help with version control after publishing

Compared to Word Docs, Google Docs is really helpful for version control up until the publishing stage. But after a Google Docs has been given to your webmaster, added to your CMS, and published, Google Docs can’t help at all.

If something needs to be updated after it’s published, here’s what will happen:

Just like in the publishing phase, updates and edits create a lot of manual work for someone other than the writer. But why? What’s the deal with all this manual entry…?

Beyond Words Docs & Google Docs…what’s next?

If Word Docs is a nightmare and Google Docs is a manual chore, then what could be better?

As a former content manager and a current content writer on multiple remote teams, I can say with confidence that a centralized tool wins hands down.

Find a tool that maintains our essential basic features, all the things we love about Google Docs:

While adding features that are essential for bloggers and content teams…

Create. Collaborate. Publish. Promote. (All in one place)

If you’re ready to keep the good parts of Google Docs and leave behind the bad, the next step is to choose the right tool that will help you create content and get across the finish line with less confusion, tracking issues and manual work.

Google Exam For Digital Marketing

Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.

Get a job in digital marketing or e-commerce, with help from Google

Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.

Median salary in the fields of digital marketing and e-commerce1

Job openings in the field of digital marketing and e-commerce1

Learn online

Fast and flexible, the digital marketing & e-commerce curriculum is hosted on Coursera, one of the world’s leading online learning platforms, so you can learn at the pace that’s right for you.

Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce

Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.

Learn more about the certificate

Digital Marketing & E-commerce Certificate

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required.

You’ll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics.

This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

See full curriculum

Get on the fast track to in-demand jobs with top employers

Become a Google Career Certificate graduate and get exclusive access to the Google Coursera job platform, where a group of more than 150 employers are hiring for open roles.

Complete online certificate courses, at your own pace and time.

Access career resources like coaching sessions, mock interviews, and a resume builder tool.

Share your resume and get connected with national and local employers.

CONNECT WITH TOP EMPLOYERS, INCLUDING THESE:

Announcing the $100M Google Career Certificates Fund

The $100M Google Career Certificates Fund will help nonprofits Social Finance, Merit America, and Year Up offer career support, job placement, and stipends to help drive $1B in aggregate wage gains and provide career advancement for more than twenty thousand American workers

Frequently asked questions

What is digital marketing and e-commerce?

Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty.

E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.

Is e-commerce part of digital marketing?

Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.

What are the different types of digital marketing?

The different types of digital marketing include…

Why start a career in digital marketing and e-commerce?

Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. There are currently 218,000 U.S. job openings in digital marketing and e-commerce with a median salary of $51,000.¹ Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.

¹Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2020 – Jan. 31, 2021)

What are some of the most in-demand digital marketing skills?

A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are…

Is a certificate in digital marketing useful?

Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics.

You’ll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You’ll also have the opportunity to apply your new skills to real-world scenarios.

After you graduate from the program, you’ll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.

Who is the Google Digital Marketing & E-commerce program for?

The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.

Google Free Tools For Seo

When creating content online, it’s important to have a search engine optimization (SEO) strategy alongside your content strategy. Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site.

SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.

Here’s a breakdown of 10 of the best free SEO tools and software.

Best free on-page optimization tools

Rank Math is a WordPress plugin that helps you optimize your website content. It lets you add meta titles, descriptions and structure your data more easily. Simply download and install this plugin to your WordPress website to begin using it.

Rank Math gives your content an SEO score for each page. When you indicate what keyword you’re targeting, this plugin suggests ways to increase your ranking for that keyword. You can also identify and fix dead links on your site and redirect URLs to new pages.

The Yoast SEO plugin makes it easy to optimize your WordPress site and identify gaps in your content. If your site runs on WordPress, install and activate the Yoast plugin to begin.

The Yoast plugin allows you to improve and modify your content in three ways: SEO, readability and social. With Yoast, you can set meta descriptions, titles, canonical URL, and label index/no-index pages and other backend settings on your site. This plugin will assign every post a readability score by measuring sentence and paragraph length and other criteria. And Yoast also has excellent features to help you improve the shareability of your posts on social media.

Best free keyword research tools

As the name suggests, Google Trends helps you track the popularity of topics and trends in your industry over time. Use this tool to identify current trends and use that information to craft a timely and relevant content marketing strategy.

Google Trends gives you a clear picture of how specific trends change over time and how people’s searching patterns around it change. To use Google Trends, start by typing in a keyword. You’ll see the interest in that topic over time, which regions show the most interest, and other keywords people are searching for related to that query. This tool works best when combined with other keywords to show comparisons of trends over time.

Ahrefs’ Keyword Generator is a lite version of Ahrefs full tool and will show you the top 100 related keyword ideas when searching a keyword or phrase. To use this free tool, enter up to 100 keywords or phrases in the search bar. You’ll see a list of the top 100 keywords related to your search as well as their search volume from when the data for that keyword was last updated, and keyword difficulties for the first 10 keywords on the list.

This tool gives users a taste of what Ahrefs’ full tool can do and is perfect for people who want to explore some industry keywords. In addition to the keywords, you can also see the top 50 questions related to that keyword.

Ubersuggest is a free SEO tool that helps users generate new keywords and content ideas. This tool will give you a high-level overview of the keyword you’re searching for. It’s a great tool to use when looking for new ways to fill your social media or content calendar because the tool also shows you related long-tail keywords and suggests content ideas based on the keyword.

When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you the average number of backlinks that a site should have to rank for that keyword.

Best free SEO tools for analytics

Google Search Console (GSC), previously known as Google Webmasters, helps you understand how Google crawls and indexes your site. To use the Google Search Console, create an account and add your website as a property within the account. Once you’ve added your domain, verify you’re the site owner before you can access all of its features.

There are several features to highlight about Google Search Console, one of which is that it can help you diagnose technical errors on your website. It can also help you understand what keywords or content are ranking for your site.

An often overlooked tool, Bing Webmaster also has a full suite of analytics to help you analyze your website and search analytics. Create your free Bing Webmaster Tools account, add your website and verify your ownership of the site. Then create or upload your sitemaps. Once complete, you’re able to start optimizing your site and its content using Bing Webmaster Tools’ features and suggestions.

Bing Webmaster Tools can provide useful keyword research, reporting, and can crawl your website to identify issues. It’s a good way to get a virtual second opinion on your site or find any new information that Google Search Console didn’t reveal.

To know if your SEO efforts are working, you need to analyze your site’s findability to see where your traffic is coming from. You may notice a spike in traffic after making post optimizations, but that traffic could be coming from another source like social media. Google Analytics provides you with in-depth details about your website visitors, as well as real-time activity.

With an existing Google account, sign into Google Analytics and connect with your website. To get the most helpful SEO information, pair it with your Google Console account. When you link the two tools, you’ll be able to see the keywords people are using to find your site, identify your click-through-rates on those keywords and more.

Google Analytics lets you see how people interact with your website. Using Google Analytics, you’ll be able to see how many people are visiting your site, where your traffic is coming from, how long people are spending on the page and so much more.

Best free tools for link building

Like their Keyword Research tool, Ahrefs Backlink Checker is a free version of their full tool that shows you the top 100 backlinks to any website you search. To use this tool, enter a URL into their search bar and you’ll see the site’s domain rating, the number of backlinks, and the number of referring domains.

This free tool is great for some light backlink checking as well as analyzing your competitors. Even though you’re limited to viewing 100 links, it’s still a great place to start. You’ll see the total number of backlinks, links from referring domains, the site’s Domain Rating, and its URL rating.

Similar to the other tools mentioned above, SEM Rush has a free version of their robust tool. Not just for link building, SEM Rush can provide help with keyword research, on-page SEO audits, content optimizations, rank tracking and much more. Create a free account and access these features.

The SEM Rush’s Backlink Analysis and Link Building Tool provides you an in-depth look at your backlink profile. The free version limits you to 100 domains in the Link Building Tool but you’ll be able to identify your referring domains and backlinks overtime, including gains and losses, and your backlink authority score. The tool helps you identify areas to improve your link building efforts or where you can gain more visibility online.

Final thoughts on free SEO tools

While SEO is a crucial part of the content process, it works best when combined with other marketing strategies like content and social media marketing. You’ll get the most out of your optimizations when using both SEO and social monitoring software together. And these free SEO tools help you build a foundation to these strategies.

Throw in some social media keyword search tools and you’ll be able to cast an even broader net to learn more about what your audience wants. For more on how to marry your social media and SEO strategies, check our post on how SEO can inform social media marketing and vice versa.

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