In this guide, we review Google Analytics Code For Seo, Google Analytics For Digital Marketing, Google Analytics For Content Marketing, Google Blog For Seo, and Google Best Practices For Seo.
The best SEO in the world won’t do you much good if you’re not tracking your progress. Google Analytics is a great way to keep an eye on things, but it can be tricky to set up and get right. In this post, I’m going to show you how to set up Google Analytics and make sure that it’s giving you all the information you need—from keywords and rankings to visitor behavior on your site.
Google Analytics Code For Seo
Google Analytics is the best tool out there for checking on your SEO progress.
You can use Google Analytics to track your website’s traffic, identify where visitors are coming from and see how long they stay on your site. It’s a great tool for seeing how well you’re doing in relation to other sites in your niche.
This tool is free but there are some limitations on what it offers. For example, it won’t give you as many visualizations of data as paid tools like SEMrush or Moz Pro would provide. However, if all you need is an all-in-one solution that gives an overview of the most important things about your website’s performance then this tool may be more than enough for you!
It does take some time getting used to Google Analytics because there are so many features available within the interface but once you get familiar with them then everything will be easier and faster for checking SEO progress!
Here’s a guide to getting the most out of it.
Google Analytics is a powerful tool for tracking your website’s traffic and user behavior. You can use it to see how people are interacting with your site, where they’re coming from, and what they’re doing once they get there. All this data can help you improve your site’s performance and make it easier for users to find what they need.
So, how do you actually get started using Google Analytics? Here are the basics:
Know where you stand
Knowing where you stand is important to your SEO. Knowing where you stand can help you figure out what pages are working best for your site and what keywords are working best for your site, which can then help you decide what content to create next.
The first place to check is the Overview page in Google Analytics. This gives a high-level overview of how well your website and blog are performing, including:
- Visits (how many unique visitors have come to the site)
- Pages/Visit (the average number of pages per visit)
- Bounce Rate (the percentage of users who enter one page on your site and leave immediately)
- Average Time On Site (how long people spend on the website)
It’s not always about rankings.
The problem with rankings is that they’re not always an accurate measure of success. They can be misleading, manipulated, or even gamed. Rankings don’t tell you the whole story about how your website performs in search engines, and they don’t mean much when it comes to SEO in general.
If your goal is to improve organic traffic from Google or other search engines, then it’s a good idea to look at more than just rankings. You should also consider things like:
- The number of visitors coming from each keyword (and what keywords are driving the most visits)
- How many people perform specific actions on your website (such as buying something or registering for a newsletter)
Find out who is coming to your site and from where
With Google Analytics, you can get answers to the following questions:
- Who is visiting your site?
- What is the average time on page?
- How many visitors are coming from mobile devices?
- Where are they coming from?
Find out which pages are working best for you
Analytics will help you see which pages are getting the most traffic from search engines, social media and email.
The first step is to set up your analytics account. You can do this by following the instructions in our Analytics Setup Guide. Once you have an account setup, it’s time to start analyzing!
To find out which pages are getting the most traffic from search engines:
- Click on Acquisition > All Traffic > Channels
- Filter by medium: Organic Search and then click “Customize Columns” (this will add a drop-down menu next to each column name)
- Select “Pages / URL” as one of your columns (i.e., above average session duration). This will show you how many sessions are coming through each page/URL
If a page is getting traffic don’t just make it a landing page keep it relevant.
If a page is getting traffic don’t just make it a landing page keep it relevant.
The easiest way to do this is by using the same content on other pages and not just making one landing page, but instead reusing that content on as many different pages as you can. This also has the added benefit of giving Google an extra signal that your site is relevant for those terms again by having them appear multiple times on your site, so if someone searches for something related to what you have in mind then they’re more likely to find it (and hopefully click!)
Use it to find out how well your keywords are doing.
Analytics is also useful for understanding which keywords are working best for your business. This can help you optimize your SEO strategy and determine how to spend precious time and money on the areas that will provide the most benefit.
To view this data in Analytics, follow these steps:
- Go to Behavior > Site Content > All Pages.
- Click on the keyword you want to see information about in the top right corner of the screen (e.g., “keyword research”). You should now see a list of all URLs containing this keyword along with some basic statistics about each page (i.e., number of visits and average time spent per visit).
Even if you’re not in the number one position, you may still be pulling in more search traffic than your competitor.
While it’s important to be in the number-one position, you may still be pulling in more search traffic than your competitor even if you aren’t. According to Google, the average position for a keyword is 7.5. That means that one of every eight searches will be done on the top result!
However, there are some limitations with this data:
- The sample size is small—it only includes English language searches from desktop computers and laptops that were carried out in May 2018 across Australia, Brazil, Canada, France, Germany and Japan (no mobile). It also excludes searches that are specific to an app or location when someone types something like “gas station nearby.”
- People often look up words they’re not sure how to spell correctly; so if they can’t find what they’re looking for after typing just one word into Google then they may leave off their search query altogether. For example: Someone could type ‘pizza’ but decide not pursue further after discovering there was no pizza place near them by searching “pizza” alone because they didn’t want their friends overhearing them asking where nearby restaurants were located online through voice commands on their phone while dining at another establishment nearby instead of eating at home where privacy isn’t as much of an issue since nobody will hear them talking about needing food delivery services right away before beginning dinner preparations themselves or getting ready for bedtime later tonight by ordering takeout meals instead which means ordering pizza delivery services might not always work out well either because sometimes people don’t know how much money should be spent on each purchase order depending upon how tight finances really are these days especially when times get tough economically due
Analytics tools can help you figure out what pages are working best for your site, so that you can build more of those pages.
Analytics tools can help you figure out what pages are working best for your site, so that you can build more of those pages.
You can use analytics to see which pages are getting traffic and from where.
Google Analytics For Digital Marketing
Analytics is a term used to describe the data that you collect about your website and your business. Analytics helps you to understand how users interact with your site and what content they’re interested in. It also enables you to monitor things like sales conversions and ad clicks, which can help you decide where best to allocate your marketing budget for maximum return on investment.
Google Analytics is a free tool that gives you the insights you need to make better decisions about your website and marketing. This article will cover how to set up Google Analytics, how to use the data it collects, and what limitations there are in its capabilities.
The Audience section is the most important part of your analytics dashboard. It’s where you can see how your advertising is performing and how each audience segment is responding to it.
If you’re already familiar with Google Analytics, you may be wondering why this section isn’t called “Audience Research.” The answer: while audience insight is still a big part of what we do in Audience Research, our focus has shifted over time toward helping digital marketers make decisions based on data rather than gut instinct alone. In other words: for many companies today, it’s not enough anymore just to know who their customers are (i.e., who visited the site). Now they need actionable insights that help them understand what those customers want from them and how best to provide it in order to drive sales growth quickly—and effectively measure whether or not those strategies are working!
Acquisition is the first step in a brand’s inbound marketing funnel. It’s focused on bringing new customers into your business, whether they’re browsing online or walking through your doors. The goals of acquisition are to get people interested in what you have to offer and convert them into paying customers.
Acquisition can be thought of as the opposite of conversion: it’s when you get people interested enough that they want to learn more about your product or service, while conversion is when they actually become paying customers (or clients).
- What is behaviour?
- How to measure behaviour
- Examples of behaviour metrics and reports.
Conversions are the ultimate goal of digital marketing campaigns, and they can be tracked with Google Analytics. By tracking conversions for your digital marketing campaign, you’ll know at which stages your customers are dropping off. You can also track conversions at the individual level or at the group level (if you have more than one conversion).
- Learn how to use analytics in your digital marketing strategy, and
- Understand the importance of knowing your audience.
- Know what your audience wants.
- Understand how people behave in a certain situation.
Google Analytics For Content Marketing
Google Analytics is the most popular website analytics software in the world. It allows site owners to see information about how users find, interact, and navigate between the pages of their website. Common reports that people use in Google Analytics include traffic sources, popular landing pages, bounce rate, conversion rate and page views.
Google Analytics “Home”
Inside your Analytics account, the “Home” page is the first thing you’ll see when you log in. It shows you a quick overview of your site’s recent performance, including users, sessions, bounce rate, session duration, traffic sources and more.
Here are some of the most important terms to understand that are found on the Home screen and other places in Google Analytics.
The “Audience” Section
The Audience report in Google Analytics is the best place to see more detailed information about who your visitors are and what they have in common. This information can help you tailor your content to appeal to your target audience. And if you use paid advertising, you can use this report to improve your targeting.
There’s a lot of data inside of this report (especially if your site gets a lot of traffic). But in general, here are the areas that I recommend focusing on in the Audience report.
This is an overview of how many people have visited your site (and how many times they visited) over a certain time period.
(The default is the last 30 days.)
This report is pretty straightforward. So the only thing I’ll add here is that “Segments” is a GREAT way to dip deeper into where your traffic comes from.
For example, let’s say you wanted to see how much of your traffic came from organic search. And how your organic traffic has changed over the last year.
Well, hit “Add Segment” at the top of the report.
And choose “Organic Traffic” from the list.
Now you have a way to visualize that segment of traffic that comes to your site. “Organic Traffic” is a super helpful report to have handy if you do a lot of SEO. In fact, many content marketers have this report bookmarked so they can see how their SEO is performing over time.
This report shows you where your visitors live… and what languages they speak.
How many of your users are brand new people that have never visited your website before vs. returning visitors.
This report shows you that exact breakdown.
This report is helpful for content marketing because, in general, you want a healthy mix of new and returning visitors.
If 90% of the people that visit your site are returning, this means that your content keeps people coming back. On the surface, that sounds great. But for your business to grow, you need a healthy crop of new people finding your site from search, social and referral traffic.
On the other hand, if 90% of your visitors are new, it means that you have a lot of “drive-by” traffic. In other words, people that land on your site, hit their back button, and never come back.
The “Users Flow” section report is one of my favorite Google Analytics reports.
This report you a visual breakdown of where people are coming from, which page they’re landing on when they enter your site, and where they go from there.
At each step, you’ll see how many people drop off and leave the site vs. how many continue their journey. Doing a good job of interlinking your content and recommending additional posts at the end of each one can help keep people engaged on your site for longer.
And if you’re looking to convert readers into email subscribers or customers, this report is a goldmine of data. That’s because you can see exactly where potential customers drop off. In some cases, the landing page is the culprit. Sometimes it’s a checkout page. Without a visual breakdown like this, it’s impossible to know what’s up.
Here’s where you can find out what devices people use when they’re reading your content.
You’ve probably read that most traffic now comes from mobile devices.
Which is true. Search Engine Land reports that 57% of all traffic comes from mobile devices. But it’s important to see how many people visit your site on different devices.
For example, we’re an SEO training company. Which means we’re B2B. Because most people search for the content that I publish when they’re at work, our audience reads our content largely on desktop computers.
If I just read about “trends in digital marketing”, I would just assume that most of our traffic came from smartphones and tablets. But thanks to this report, I know that our visitors mostly use desktops when they visit Backlinko.
Because about 75% of our users are on desktops, we optimize our content “desktop- first”. Specifically, we publish a lot of custom-designed posts that don’t display as well on mobile.
We also use large, high-res images that look great on desktop and laptop screens, but take a long time to load on smartphones.
If you want to dig deeper, hit “Devices”. And you’ll see the exact devices people are using when they’re on your website.
Well, as you can see, the vast majority of our mobile traffic comes from Apple iPhones.
So we need to be 100% sure that our site loads properly on iPhones and browsers that people use in iPhones (like Safari and Chrome).
That’s not to say that your site shouldn’t be mobile-optimized in general. But the device report lets you know which devices to focus on.
The “Acquisition” Section
The reports in the Acquisition section contain information about where your visitors are coming from. This section is HUGE for content marketers because it shows you where your content marketing is working best (and worst).
“All Traffic” is the most important group of reports in this section, and one of the most important reports in all of Google Analytics.
The “Channel” report shows you the types of places that send you traffic.
This is helpful for understanding what broad channels (like SEO or guest posting) send your site traffic.
For example, in our case, we get 63.38% of our traffic from Organic Search.
Considering that we focus a lot on SEO, this makes sense. On the other hand, less than 5% of our traffic comes from Social.
This reflects the fact that we don’t do a whole lot of stuff on social media. But if we were super active on Twitter, LinkedIn and Instagram, a tiny amount of Social traffic like this would be a sign that what we’re doing on social media isn’t working.
The “Source / Medium” report will show you exactly where your traffic is coming from.
The Channels report that we just talked about is helpful for looking at different website categories that drive traffic to your website. The “Source / Medium” report shows you the specific websites that send you traffic.
For example, you can see that Google.com sends us a ton of traffic every month.
Even though other search engines (like Bing) exist, they’re not really a factor for us.
This report drills down into the sites that refer traffic to you.
In practical terms, this is traffic that doesn’t come from a search engine or from someone directly visiting your website via a browser or app.
Most sites will only get a small fraction of their traffic from referrals (we get about 10-15%). But in many cases, this report gives you a peek into how people are talking about your brand online. And linking to you when they do.
For example, if you see a spike in traffic from a specific source, check out the page that’s sending you that traffic. You’ll usually find that an influential blog mentioned and linked to a piece of content from your site.
“Search Console” is another important part of the Acquisition section.
This relies on organic search data from the Google Search Console. But brings this data into Google Analytics to make it easier to view alongside everything else. Everyone content marketer should set up Google Search Console and connect it to their Google Analytics account.
“Social,” “Campaigns,’ and “Google Ads”: these report groups offer more granular breakouts of the same data from the “All Traffic” reports.
If social media is a big part of your content marketing, you’ll love this report. That’s because you can see which networks send you the most traffic.
And how people that come from those different networks interact with your site when they get there.
For example, you can see that traffic from YouTube tends to stay longer and view more pages compared to LinkedIn.
And the Landing Pages report lets you know which pages bring in the most social media traffic.
Well, let’s say that you want to get more traffic from social media. You could use a tool like BuzzSumo to find popular content in your niche that gets lots of shares.
Or you could double down on content from your site that people are already sharing.
For example, industry studies tend to bring in a good chunk of our social media traffic.
So if increasing traffic from social media was one of my goals, I’d create more research-backed content.
The “Behavior” Section
Reports in the Behavior section will show you what people are doing on your site when they get there.
This report will show you the most popular content on your site along with performance metrics for each page.
Google Blog For Seo
The Google Search Central Blog is where you can find official Google Search core algorithm updates, announcements of new Google Search features, and SEO best practices. Subscribe to our RSS feed and get the latest updates in your favorite feed reader.
Google Search core updates, ranking changes, and algorithm updates
Explore our blog posts around Google Search algorithm updates and ranking changes. For a list of recent ranking updates, see the ranking updates release history.
Structured data updates
Learn about what’s new in structured data and Google Search, including new Google Search features that use structured data, changes in requirements, and best practices.
New in Search Console
Wondering what’s changed in Search Console? Explore recent announcements about Search Console, including new reports, the Search Console API, and updates to the tool.
Core web vitals and page speed
Discover recent blog posts around Core Web Vitals and their role in Google Search, including updates about the page experience ranking signal and page speed.
Mobile-first indexing updates
Find out what’s new with mobile-first indexing in Google Search, including rollout updates, timeline announcements, and best practices for preparing your site.
Google Best Practices For Seo
SEO best practices are a set of tasks designed to help improve a website’s search engine rankings. Common search engine optimization best practices include on-site optimization, researching keywords, and building backlinks to a site.
There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).
But it’s important to get the basics down first.
In other words: you want to make sure that your site follows current SEO best practices. That’s the foundation.
Then, once you get your foundation in place, dive into new and advanced approaches.
With that, here are the 10 most important SEO best practices you need to know in 2022:
1. Add Your Main Keyword Early On In Your Content
It’s no secret that you want to use your keyword a handful of times on your page.
But you may not know that the location of your keyword also makes a difference.
Specifically, you want to mention your main keyword at least once at the top of your page.
Google puts more weight on terms that appear at the top of a webpage.
For example, this page on my site is optimized around “mobile seo”.
So I mentioned that term once in the first 25 words of my content.
2. Write Unique Titles, Descriptions and Content
In fact, Google has stated that you should avoid “duplicate or near-duplicate versions of your content across your site.”
And this rule applies to every piece of content on your website, including:
Basically: if you publish a page on your site, the content on that page has to be 100% unique.
If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.
But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky.
If you’re having trouble writing content for each page, consider combining pages that have similar content together. Or use the canonical tag.
3. Optimize Your Title Tag for SEO
When it comes to on-page SEO, your title tag is KEY.
Here’s how to get the most out of your page’s title tag:
Front-load Your Main Keyword: “Front-load” simply means that you start your title tag with your target keyword.
Well, search engines pay close attention to the terms that you use in your title tag. This is why you want your keyword in your page title.
But what you may not know is that Google also puts more emphasis on words and phrases that show up early in your title tag.
So if it makes sense, start your title off with the keyword that you want to rank for.
For example, I currently rank #1 for the super competitive term “eCommerce SEO”.
And my title tag starts off with that exact phrase.
Sometimes it’s not possible to use your keyword that early on because it will make your title tag look weird. Yes, search engine optimization is important. But your title tags need to be useful for users too.
If you’re not able to start your title tag off with a keyword, no biggie. Just include your keyword as early on as you can.
For example, this page is optimized around the keyword “SEO strategy”.
I couldn’t figure out a way to include the keyword “SEO strategy” really early in my title. So I just used my keyword as early as I could.
It’s not right in the beginning. But it’s early enough so that Google can see that my page is clearly about “SEO strategy”.
They don’t want you to stuff your title with a bunch of different keywords.
Instead, you want to use one main keyword in your title. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others.
For example, this page on my site is optimized around the term: “keyword research”.
And, as you can see, I use that term in my title tag.
The other words and phrases in my title are just to highlight what my page is actually about.
And because my page contains high-quality content, it ranks in the top 5 for my main keyword.
And, according to SEMRush, this page also ranks for 630 different keywords.
Did I optimize my page around 630 keywords? Nope!
Instead, I optimized my page (and title) around ONE important keyword. And Google largely took care of the rest.
Write Compelling, Shareable Titles: Your title tags should make people want to click on your page to learn more.
When lots of people click on your result in Google, you can find yourself with higher rankings for that term.
This is why, once my SEO stuff is taken care of, I then start optimizing my title for clicks and shares.
I try to write title tags that are interesting, compelling and push people to share.
For example, this list of content marketing tools has an eye-catching title.
4. Optimize Your Site’s Loading Speed
So when they talk a lot about a specific ranking signal, you KNOW it’s a big deal.
Site loading speed is one of those rare ranking factors.
This is why I highly recommend making your site load as quickly as possible.
Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes.
After all, the recommendations you get from this tool come from Google themselves.
Plus, it doesn’t just tell you if your page is fast or slow. The tool gives you a detailed report that includes ways you can improve.
If you want to dig deeper with page speed stuff, check out Web Page Test.
It’s a free tool that tends to give a more accurate feel of how your site loads to actual users.
Either way, here are a few ways you can improve your site’s loading speed.
5. Track Your Results With The Google Search Console
If you don’t have the Google Search Console setup, you’re flying blind with your SEO.
The Search Console is like a live dashboard that lets you know how your site is doing in the SERPs (Search Engine Results Pages).
There are a lot of cool features and tools in the Search Console.
But you probably won’t need most of them.
Instead, I recommend checking these 3 reports on a regular basis.
Performance: This data lets you know how many people see and click on your site in Google search.
You can also see the exact keywords that people use to find your content… and where you tend to rank.
This is all super valuable on its own. But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working.
If not, it may be time to try a different approach.
Coverage: The coverage report lets you know which pages from your site Google has indexed.
It will also let you know if it’s having trouble fully-crawling any of your pages.
If you see “errors” and “warnings” here, I recommend fixing these ASAP.
After all, if Google can’t index your page, it won’t rank for anything. Fortunately, Google doesn’t just tell you: “We can’t index this page”. They usually let you know what’s causing the issue.
Enhancements: The main thing to pay attention to in this report is “Mobile Usability”.
Considering that Google’s index is now mobile-first, you definitely want to make sure that your site is easy to use on mobile devices.
6. Optimize Images for SEO
Image SEO isn’t just for ranking in Google Images.
Google recently reported that properly-optimized images can help your pages rank higher in Google web search.
So if you use images on your page, you want to make sure they’re optimized for SEO.
Fortunately, this is REALLY easy. All you need to do is keep these two image SEO best practices in mind.
Name Your Images With Descriptive Filenames: Google can’t “see” images (yet). And your image’s filename is one thing that helps them understand the content in your image.
For example, let’s say you have an image of pancakes on your site.
You wouldn’t want to name that image something like: image89.png.
Instead, use a filename that describes what’s in your image.
It takes a few extra seconds to write alt text for each image. But in my experience, it’s worth it.
For example, you wouldn’t want your picture of pancakes to have alt text like this.
Just like with your filename, you want to write descriptive alt text that lets search engines know what your image is all about.
7. Use Internal Linking
All you need to do is add a link from one page on your site to another page on your site.
That said, you don’t just want to add a bunch of random internal links. Yes, random internal linking is probably better than no internal linking at all.
But if you want to get the most out of internal links, I recommend implementing these tips.
Use Keyword-Rich Anchor Text: Google uses your anchor text as a clue to what a page is all about.
For example, the anchor text in these links helps Google understand what each page is about.
Needless to say, you want to use anchor text that includes your main keyword.
For example, this internal link is linking to my page about “on-page SEO”.
And, as you can see, my internal link’s anchor text has that exact term in it.
Send Authority to Pages That Need It: In general, you want to internally link to pages that don’t have much (if any) link authority.
When you do, you’ll send much-needed authority to that low-authority page… which can boost its Google rankings.
I wouldn’t overthink this step. In fact, I just tend to link from OLD pages to NEW pages.