Good Marketing Strategy For Product

In this guide, we review Good Marketing Strategy For Product, Good Marketing Strategy For Small Business, Good Meta Tags For Seo, Good Meta Description For Seo, and Good Name For Marketing Agency.

Good Marketing Strategy For Product

If you’re looking to start a business, one of the most important things to consider is marketing. It’s not enough to have a great product or service; you also need people to know about it. This can be done through advertising and promotion, but there are many other ways that you can get your name out there:

The Importance Of Marketing

Marketing is the process of communicating your message to your target audience. It helps you build your brand and position as a company. In short, it helps you sell your product or service.

So why should you care about marketing? Well, if you want to make money with your business and grow it into something bigger than just a hobby, then the answer is simple: You have to learn how to market. The products don’t sell themselves!

Here are some ways that marketing will help your business succeed:

Know Your Target Market

Knowing your target market is one of the most important things you can do. Before you start any marketing campaign, it’s important to know who your customer is and what they want. You need to understand how they think and act so that you can reach them effectively, whether through direct mail or social media ads or other channels. The more specific you are about your ideal customer, the easier it will be to market to them as well as understand why certain tactics work better than others for different groups within this category (for example, men vs women).

Once you’ve figured out who exactly makes up your target market and what makes them tick—as well as where they hang out online—it’ll be much easier for you to create effective campaigns that speak directly at these people rather than those who aren’t interested in what it is that makes up their buying decisions (i.e., not yours).

Understand Your Competition

It’s important to know your competition. This is not because there’s something wrong with them or their products. It’s just that you can’t create a marketing strategy without first knowing who you’re competing against and what they’re doing to market themselves.

Once you’ve done this, it will be much easier for you to figure out how to differentiate yourself from the competition in order to stand out. If they are doing X and Y, then maybe try Z? Maybe they are targeting young professionals with disposable income; how about targeting people in their late 20s who want something exciting but don’t have the money yet?

The Basics Of Getting Your Product Or Service To Market

Getting your product or service to market is a lot like building a house.

  • Before you build, you need to understand the basics of getting your project off the ground. Identify who will be involved and what their roles are going to be.
  • You also need to know who your target market is and how they can benefit from using whatever it is that you’re offering them—or why they should buy it at all. Think about all aspects of marketing as well: advertising, branding, packaging and so on.
  • Once these questions have been answered (or at least considered), then it’s time for step two: setting goals and objectives for each stage of the process—from developing an initial prototype through testing it with potential customers until finally bringing everything together into one cohesive final product or service ready for retail sale.*If possible try making these steps repeatable so when we start over again we can keep improving on our last version.*

The Importance Of Branding And Positioning

You can have the best product in the world, but if no one knows about it, then your efforts are not going to pay off. Branding and positioning are both important for marketing success.

Branding is what makes your product stand out from the competition—it’s how you want your customers to think of your brand when they see it or hear about it. Positioning refers to ways you can make your product look more attractive to people in a specific market.

Tips For Marketing Your Product Or Service

Now that you have a product or service, it’s time to figure out how to market it. Here are our top tips for marketing products and services:

  • Make sure your product or service is useful and relevant to your target market. Don’t waste time and money on products that don’t appeal directly to the people who need them. If you’re selling a training course on dog obedience, then don’t bother advertising it to cat owners—even if they want their cats trained!
  • Create a strong brand and position it as the best in its class. The better known your brand is, the more sales will come through word-of-mouth recommendations from satisfied customers rather than from traditional advertising channels such as billboards or TV commercials (which can be expensive). Why advertise when people are already talking about you?

Developing A Marketing Budget And Plan

Now that you’ve got a plan, it’s time to start putting your ideas into action. The first step is to develop a marketing budget and plan.

What Is A Marketing Budget?

A marketing budget is how much money you’re going to spend on your marketing initiatives over the course of a specified period—usually one year or less, but sometimes longer if you’re planning for seasonal or other events that don’t occur regularly. Developing a marketing budget takes into account all of the costs involved with implementing your strategy, including:

  • Creating materials like brochures, flyers and social media posts (or hiring someone else to create them)
  • Promoting yourself at trade shows or conventions where potential customers can see what you have available (for example: printing business cards)
  • Paying for the advertising space in magazines/online publications/etc., as well as any other advertising expenses like radio ads or billboards around town

Utilizing Sales And Customer Service To Build Loyalty

If your customer service is exceptional, it can make a huge difference in the success of your business. After all, this is where customers get to know you and decide whether or not they want to purchase from you again.

  • Make sure that every customer interaction is positive. When someone reaches out to you for help with their product or services, try to make them feel like their question matters and that they should expect an answer that’s helpful and accurate.
  • Respond quickly—but don’t be too quick! The fastest response time doesn’t always mean the best one for every situation. Sometimes it might be better for them if you took a little extra time with their question or issue–that way they know that their inquiries are being taken seriously enough for your team members (or even yourself) take a little extra care answering whatever questions they may have while also showing them just how much value there is in working with such an organization as yours!

Good Marketing Strategy For Small Business

If you’re a small business owner, then you know that marketing can be tough. It seems like everyone is competing for attention, and it’s hard to stand out from the crowd. But don’t worry: Here are 10 small business marketing strategies that work.

1. Know how to target your audience

When it comes to marketing your small business, it’s essential to target the right audience. By developing a strategy that focuses on your ideal customer, you’ll be able to reach more people who are likely to be interested in what you have to offer. So how do you go about doing this? Here are some tips for targeting your audience effectively:

2. Leverage cold email marketing

When it comes to small business marketing, cold emailing is one of the most effective strategies. It’s a great way to connect with potential customers who may not be familiar with your business. Here are a few tips for using cold email to market your small business:

3. Advertise your business online

When it comes to advertising your business, there are several different strategies that you can use. However, not all of these strategies will be effective for your business. To find the best marketing strategy for your small business, you need to do some research and try out a few different tactics.

One of the most popular online marketing tactics is social media advertising. This involves using platforms like Facebook, Twitter and LinkedIn to promote your business. You can create ads that target specific demographics, or you can simply post about your business on your social media page.

Another popular online marketing strategy is search engine optimization (SEO). This involves optimizing your website so that it appears higher in search engine results pages. There are many different SEO techniques that you can use, and it’s important to choose the right ones for your business.

If you have a limited budget, you may want to consider using online marketing tools like Google AdWords or Facebook Ads. These tools allow you to target specific audiences with your ads, which can help you save money on advertising costs.

4. Use influencers to build awareness

When it comes to marketing your small business, you can’t afford to overlook the power of influencers. Influencers are individuals with a large online following who can sway the opinions of their followers. In other words, if an influencer promotes your product or service, their followers are likely to take notice.

There are several ways to work with influencers to build awareness for your small business. One option is to reach out to them directly and ask them to promote your product or service. Another option is to partner with an influencer marketing agency that can connect you with influencers who are a good fit for your brand.

5. Connect with local businesses

One of the best ways to market your small business is to connect with local businesses. When you partner with other businesses in your area, you can share resources and promote each other to your customers. You can also collaborate on marketing initiatives and events.

To connect with local businesses, start by networking with other business owners in your community. Attend business events and join online forums and groups that focus on local business collaboration. You can also reach out to local businesses directly and offer to collaborate.

7. Offer incentives and discounts

This can be in the form of a percentage off your products or services or even a free item with purchase. You can also offer loyalty programs, which give customers rewards for continued patronage. Whatever incentive or discount you choose to offer, make sure it’s something that your customers will find valuable.

8. Build an email list

Building an email list isn’t hard. It doesn’t take much time or any special skills to do, and once it’s done it saves you a lot of time in the future. Here are some ideas for building your initial newsletter subscribers:

9. Invest in search engine optimization (SEO)

SEO is the process of optimizing your website for Google and other search engines. By investing in SEO, you can improve your website’s ranking in search results and attract more visitors.

10. Blog about the latest trends and events related to your business niche

Blogging is a great way to connect with customers and share information about your business. When you blog about the latest trends, news stories and events related to your business niche, potential customers can learn more about you and what you offer. This can help you attract new customers and build trust with existing customers.

Good Meta Tags For Seo

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others.

Link building is especially often touted as the “single most important thing to optimize”.

In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings out of the hat.

Instead, we need to focus on a comprehensive SEO strategy.

Part of that strategy includes using HTML meta tags – a crucial component for SEO success.

Using the right meta tags the right way is all about communicating to the search engines:

With that in mind, let’s go over which meta tags are crucial for SEO, and how to use them well.

1. Title Tags

The title tag is your main and most important anchor.

The <title> element typically appears as a clickable headline in the SERPs and also shows up on social networks and in browsers.

For example, if you view the HTML for this article, you’ll see the title is:

Title tags are placed in the <head> of your webpage and are meant to provide a clear and comprehensive idea of what the page is all about.

But do they have a major impact on rankings as they used to for many years?

Over the past few years, user behavior factors were being discussed a lot as logical proof of relevance and thus a ranking signal – even Google representatives admit its impact here and there.

The page’s title still is the first thing for a searcher to see in SERPs and decide if the page is likely to answer the search intent.

A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings.

A simple experiment can also show that Google no longer needs your title tag to include an exact match keyword to know the topic the page covers.

For instance, a couple of years ago, a Google search for [how to build brand awareness] would bring up 2 out of the top 5 results with titles exactly matching your query.

Today, though, we see a different picture:

Not a single exact match.

And yet, not a single irrelevant result either: every single one of the pages given here explains how to build awareness, and the titles reflect that.

What search engines are looking at is the whole picture, and they tend to evaluate page’s content as a whole, but the cover of a book still matters – especially when it comes to interaction with searchers.

Best Practices

Tip: User Your Title to Attract Attention

The title tag is precious not only because it’s prime SERP real estate but also because it functions as a tab title in your web browser.

This can be used to attract a user’s attention. For example:

It’s the exact approach used by Facebook/LinkedIn to show you you have notifications and can be used to pretty good effect.

2. Meta Description Tags

Meta description also resides in the <head> of a webpage and is commonly (though definitely not always) displayed in a SERP snippet along with a title and page URL.

For example, this is the meta description for this article:

And yes, meta description itself is not a ranking factor.

But for anybody trying to increase click-throughs and polish their brand SERPs, it’s a unique opportunity.

There is no way to put every keyword you want to rank for in the meta description, and there is no real need for that – instead, write a couple of cohesive sentences describing talking about the gist of your page, with some keywords included.

A good way to figure out what to write in your meta description, what works best for your particular topic right now, is to do some competition research.

Look up how your top-ranking competition fills out their own descriptions to get a feel for the best use cases in every particular case.

Best Practices

Meta Tip

The meta description doesn’t have to be just a sentence or two.

As Google informs us, you should also add some information about the page that the search engine will scrape for a more colorful SERP.

3. Heading Tags (H1-H6)

Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).

The usage of heading tags these days is a source of some debate.

While H2-H6 tags are considered not as important to search engines, proper usage of H1 tag has been emphasized in many industry studies.

At the same time, Mueller keeps telling us that headings aren’t ranking factors at all, and definitely not in the sense of “hierarchy” – H1 tag is not more important than H2, which is not more important than H3, and so on.

What we should be thinking about instead is that headings are crucial for text and content organization, and we should take it seriously.

Utilizing the heading tags certainly adds up to the architecture of the content.

Both these factors raise the importance of careful optimization, where small details add up to the big SEO- and user-friendly picture and can lead to ranking increases.

Best Practices

Should Your Title Tag & H1 Match?

According to Google’s recommendations, you are encouraged to match your page’s title and H1, changing the order a little bit, switching it up here and there.

So if you are struggling to come up with the perfect H1, simply use your title again.

4. Image Alt Attributes

The image alt attribute is added to an image tag to describe its contents.

Alt attributes are important in terms of on-page optimization for two reasons:

For ecommerce sites, images often have a crucial impact on how a visitor interacts with a page.

Google also says it outright: helping search engines understand what the images are about and how they go with the rest of the content may help them serve a page for suitable search queries.

A thought-out image alt description, according to Mueller, is also vital if you want to rank in Google Images.

Remember, though, the importance of relevance: it’s not just that the alt text, titles, and captions need to be relevant to the image, but the image itself should be placed in its proper relevant context, as well.

Best Practices

5. Nofollow Attributes

Naturally, these are used to refer to proven sources, point people towards other useful resources, or mention a relevant site for some other reason.

These links matter a lot for SEO: they can make your content look like a hand-crafted comprehensive piece backed up by reliable sources, or like a link dump with not so much valuable content.

Google’s well-known for its severe antipathy to any manipulative linking tactics, sticking to which can cause a penalty, and it doesn’t get any less smart at detecting those.

Apart from that, in the age of semantic search, Google may treat the sources you refer to as the context, to better understand the content on your page.

For both these reasons, it’s definitely worth paying attention to where you link, and how.

By default, all hyperlinks are followed, and when you place a link on your site, you basically “cast a vote of confidence” to the linked page.

When you add a nofollow attribute to a link, it instructs search engines’ bots not to follow the link (and not to pass any link equity).

Keeping your SEO neat, you would preserve a healthy balance between followed and nofollowed links on your pages, but would normally set the following kinds of links to nofollow:

6. Robots Meta Tag

A page-level robots meta tag with content=“noindex” attribute instructs the search engines not to index any given page.

A nofollow attribute instructs not to follow any links on that page.

While these tags don’t correlate with rankings directly, in some cases they may have some impact on how your site looks in the eyes of search engines overall.

For instance, Google highly dislikes thin content.

You may not generate it intentionally, but happen to have some pages with little value for users, but necessary to have on the site for some reason.

You may also have “draft” or placeholder pages that you need to publish while they are not yet finished or optimized to their best.

You probably wouldn’t want such pages to be taken into account while evaluating the overall quality of your site.

In some other cases, you may want certain pages to stay out of SERPs as they feature some kind of special deal that is supposed to be accessible by a direct link only (e.g., from a newsletter).

Finally, if you have a sitewide search option, Google recommends closing custom results pages, which can be crawled indefinitely and waste bot’s resources on no unique content.

In the above cases, noindex and nofollow tags are of great help, as they give you certain control over your site as it’s seen by the search engines.

Best Practices

7. rel=”canonical” Link Tag

The rel=”canonical” link tag is a way of telling search engines which version of a page you consider the main one and would like to be indexed by search engines and found by people.

It’s commonly used in cases when the same page is available under multiple different URLs, or multiple different pages have very similar content covering the same subject.

Internal duplicate content is not treated as strictly as copied content, as there’s usually no manipulative intent behind it.

Yet this may become a source of confusion to search engines: unless you indicate which URL is the one you prefer to rank with, search engines may choose it for you.

The selected URL gets crawled more frequently, while the others are being left behind.

You can see that while there’s almost no penalty risk, such state of affairs is far not optimal.

Another benefit is that canonicalizing a page makes it easier to track performance stats associated with the content.

Mueller also mentions that using a rel=canonical for duplicate content helps Google consolidate all your efforts and pass the link signals from all the page’s versions to the preferred one.

Good Meta Description For Seo

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. This post will show you the characteristics of a good meta description and how Yoast SEO can help you with it.

Did you get a red bullet for the keyphrase in meta description check in Yoast SEO? Read what this check does, and how to turn this bullet green. Yoast SEO also checks the length of your meta description. Read about how that check works, and how to write a concise meta description.

The meta description is an HTML tag you can set for a post or page of your website. In it, you can describe what your page is about. If you’re lucky, Google will show it beneath your page’s title in the search results. It brings you an opportunity to convince search engine users that your page will offer what they are looking for.

In Google’s search results, this is where it can be displayed:

And this is what it looks like in the HTML code of the page:

<meta name=”description” content=”This ultimate guide cover all the important aspects of blogging. Find out how to set up a succesful blog or to make yours even better!”/>

Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. In other words, meta descriptions are there to generate click-throughs from search engines.

Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result. If more people click on your result, Google considers you to be a good result and will – based on your position – move you up the rankings. This is why optimizing your meta description is so important, as is optimizing your titles.

Unfortunately, there is no guarantee that Google will display the meta description that you’ve written. But, as there is a chance it will, it’s always worth the effort to add it to your post or page.

In this Yoast SEO academy video, Fleur will explain how titles and meta description help increase your visibility on Google:

Based on the research we did on this topic, as well as our own experience, we came up with this list of elements you need to write a good meta description: 

1. Keep it up to 155 characters 

The right length doesn’t really exist; it depends on the message you want to convey. You should take enough space to get the message across, but keep it short and snappy at the same time. However, if you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters, like in the example below. 

Unfortunately, we can’t fully control what Google displays in the search results. Sometimes it decides to show the meta description, and sometimes it just grabs some sentences of your copy. Either way, your best bet is to keep it short. That way, if Google does decide to show the meta description you’ve written, it won’t be cut short. 

2. Use active voice and make it actionable 

If you consider the meta description the invitation to your page, you have to think about your user and their (possible) motivation to visit your page. Make sure that your description isn’t dull, difficult or too cryptic. People need to know what they can expect to find on your page.

The example in the image below is the kind of description you should strive to write. It’s active, motivating, and addressing you directly. You just know what you’re going to get if you click on the link!

3. Include a call-to-action

“Hello, we have such and such new product, and you want it. Find out more!” This overlaps with what we said about the active voice, but we wanted to emphasize it once again. The meta description is your sales text. Except, in this case, the “product” you are trying to sell is the page that is linked. Invitations like Learn more, Get it now, Try for free come in handy and we use them too.

4. Use your focus keyword

If the search keyword matches a part of the text in the meta description, Google will be more inclined to use it and highlight it in the search results. This will make the link to your site even more inviting. Google sometimes even highlights synonyms. In the example below, both the Academy Awards and Oscars are highlighted. Getting your results emphasized like that makes them stand out even more.

5. Show specifications, where possible 

If you have a product in your Shopify or WooCommerce store aimed at the tech-savvy, it can be a good idea to focus on the technical specs. For example, you can include the manufacturer, SKU, price, things like that. If the visitor is specifically looking for that product, chances are you won’t have to convince them. As in the example below. The watch can help us stay fit? Sign us up, that’s all we needed to know. Note that to optimize your result in this manner, you should work on getting rich snippets.

6. Make sure it matches the content of the page

This is an important one. Google will find out if you use the meta descriptions to trick visitors into clicking on your result. They might even penalize you if you do it. But besides that, misleading descriptions will probably also increase your bounce rate. Which will also lower people’s trust in your company. It’s a bad idea for that reason alone. That is why you want the meta description to match the content on the page.

7. Make it unique 

Adding the date to the snippet preview

People often ask questions about the date shown in the Google preview of our Yoast SEO plugin. We’ve added this because search engines may display a date with your snippet. So it’s important to factor it in when you decide on the right length of your meta description. Unfortunately, there’s no way to directly control whether this date is shown or not, but you can try to manage the dates they use in the search results.

If your meta description is the same as those for other pages, the user experience in Google will be hampered. Although your page titles might vary, all pages will appear to be the same because all the descriptions are the same. Instead of creating duplicate meta descriptions, you’d be better off leaving it blank. Google will pick a snippet from the page containing the keyword used in the query. That being said, writing a unique meta description for every page you want to rank with is always the best practice.

That’s why you could consider using emojis! While they won’t directly affect your ranking, they can indirectly help with SEO by influencing the click-through rate of your search results. How? Because emojis are colorful and fun to look at, so they immediately stand out in the search result page. Especially since most of the information is displayed in text. And if you upgrade to Yoast SEO Premium, they’re easy to add to your meta description with our new emoji picker tool.

Good Name For Marketing Agency

The name you choose for your agency plays a crucial role in your brand’s perception and growth. If the agency name reflects your identity and describes your business thoroughly, it can carry your company to the top.

Even if you shouldn’t only focus on the name when you determine your digital marketing company’s business strategy, it can still be surprisingly important.

Every business relationship starts with the first impression.

For an efficient first impression, you certainly need to create a powerful impact through the eyes and ears of your clients. Besides, the first thing that a client interacts is the name of your agency. Therefore, with a name conveying the right message, you can attract people’s attention. Before starting an agency business choosing right name is one of the key points.

You can think an agency’s name as a handshake. It should tell so many things about your digital marketing agency from the very beginning. But you should stick to the original and avoid using acronyms. Ridicule might be good for raising profile but it is not good for brand trust and longevity.

Memorable, cool and creative digital marketing agency names help customers to remember you

Your agency’s name should also be short as possible and easy to spell in order to prevent misinterpretation. A great digital agency name has the power to build strong and long-lasting relationships with your clients. Also, it can help you sum up everything your firm is about.

To avoid difficulties when choosing a domain name and creating business pages on social media networks, you need a unique and fresh agency name. Research queries are also important for search engines, so the name needs to be searchable simultaneously.

You can play with keywords and terms in AI-powered agency name generators to find the perfect agency name ideas you are looking for.

Advertising Age’s Agency Name Generator is an option if you seek for witty and fun digital marketing agency name ideas. But if you are looking for something else, you can check out Namelix .

Feel free to use any of these business name generators. You can focus on adjectives like value-added, web-enabled, user-centric, strategic, collaborative, end-to-end when you make your research.

Also, check Massive Media‘s article on choosing the right name for your brand to get more tips and tricks.

Best Digital Agency Names And Ideas For Inspiration

Here are the best digital marketing agency names and ideas for inspiration:

RNO1 is a West Coast brand experience & digital design agency, fueling growth for ambitious brands across platforms & places. They say that they are “change-makers, in a complex world.”

They used to be called Ruleno.1 (which meant to livethebrand) and then the name transformed into RNO1. They tell that their name has evolved but their passion has remained the same.

As they shared, when the team livethebrand, they embody core principles and beliefs that their tribe gravitates to, and is worth sharing and spreading. It empowers them to go from surface level feelings, to deep, emotionally charged thinking. RNO1 is helping brands to shape connective + contagious experiences, online and offline.

In addition to their logo design, we can also see that they stick to the concept of “waves” on their website design too!

They are a creative team of digital marketers from the West Coast, who are also surfers in the heart.

As a creative digital agency, Major Tom focuses on themes such as discovery, exploration, and strategy. They always try to see the big picture. Discovery and exploration themes bring to mind the concept of space. So they began to explore ideas around this theme.

Discover the journey behind Major Tom’s homepage and why websites are the place to leverage creativity and technology. They are one of the best branding agencies in Toronto and in several US cities.

Also, the name of the agency has a David Bowie reference. In sum, the agency’s name originated from the fictional character, an astronaut from Bowie’s “Space Oddity” song.

“Crafted” means that the Crafted team never uses templates. All of their design solutions begin with brand research and all of their design is catered to enhance and work with the brand at hand.

What is more, the name also represents that the team is always exploring the new and innovating user interactions, conversion flows and creative storytelling.

Flightpath is a creative digital agency from New York. The name of the agency represents its fast growth and strategic development in client services. Also, the logo with a sleek climb in it reflects direction and momentum.

Flightpath creates emotionally compelling, highly engaging brand stories. They are also one of the top social media agencies in New York. Their works are driven by analytics and insights. Moreover, the focus of the agency stays on creating client value through emotional currency.

Engine Digital is a digital consultation, design, and engineering studio based in New York and Vancouver that focuses on improving how businesses reach and connect with their customers. They are a team of strategists, developers, and designers who are willing to build digital platforms, products, and services through social, mobile, online, and connected retail channels.

They express themselves as ‘part digital consultancy, part design and engineering studio’, a statement that apparently inspired their name, or the other way around. They’re a team of many talents working together, driven by marketing, design and engineering at their core, perfectly in sync with their title.

Some time ago, the agency Get Started entered in the process of rebranding and also changed its name to Luminary. This is a really interesting name because it has different meanings that represent the agency.

The word luminary means, “a person who inspires or influences others, especially one prominent in a particular sphere; a natural light-giving body, such as the moon or stars.”

According to Luminary’s Managing Director Adam Griffith, this name summarizing the key point of difference as being the longest-standing digital agency of Australia, while hitting the mark on all of their four brand pillars: real, solid, human and bright.

In the video below, the team shares how thew chose the name Luminary:

The Vancouver-headquartered Pound & Grain has a really interesting and distinctive name. “Pound” and “grain” are precise units of measurement that are used by apothecaries before: a pound was equal to about 7,000 grains. However, back in the day, these measurements depended on where you lived.

So, here is the meaning of their name: The Pound means the big-picture ideas and strategy they bring to the table. The Grain is their constant delivery of pixel-perfect experiences and performance-based results that connect people where they live and breathe today.

Mimosa is an integrated digital creative agency specialized in branding, inbound marketing, research and consulting. According to their Director Danilo Sierra, the brand name represents the things that the team love and they loved having brunch with mimosas.

Well, we think that having brunch with mimosas would be a great inspiration for creating new ideas.

Brave Bison is a global social media agency. They work with brands across social strategy, influencer marketing, branded content and paid media.

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