In this Goal For Social Media Marketing, Goals And Objectives For Business Plan, Goals For Content Marketing, Goals For Digital Marketing Manager, and Goals For Social Media Marketing.
Goal For Social Media Marketing
Social media marketing is an evolving art. At its core, it remains a way to connect with potential customers and keep them interested in your company’s products and services. The key to success is understanding how social media works and having a plan for achieving your goals.
Identify the goal of a social media campaign.
Define the goal of a social media campaign.
- Define the objective of the campaign
- Define the target audience
- Define the purpose of the campaign
- Identify resources available to achieve objectives
- Determine timeline for campaign
Define your audience and their needs and problems.
To start with, you’ll need to know who your audience is. What are their needs and problems? How can you help them?
Once you’ve defined the audience, it’s time to define the problem. What does this person want to avoid or accomplish?
Once both of those things are clear, try to figure out what about your product would be most beneficial for them—the ideal goal.
Research, Research, Research.
- Research, research, research.
- Look at what your competitors are doing. Look at what your audience is interested in. Look at what content is trending. Look at what’s working and what isn’t!
Determine the best type of content for your audience.
The best type of content for your audience is the kind that will attract their attention and have them engaged. You’ll want to make sure that your content is relevant to their interests, so when you create something, think about what you know about them. If they like professional photography, then take some amazing photos that showcase your product or service in the best light possible. Make sure the photos are clear, high-quality images that show off the features and benefits of whatever it is you’re selling—and use a variety of different images so they don’t get bored with one style or set up.
If they like funny memes, then share funny memes from time to time as well! Just make sure not too many people follow you because then nobody will see how great your business looks when someone else shares it out there on social media (or anywhere else). And if any other types of content seem likely candidates for success based on what we’ve learned thus far? Why not try those too? The more options available in terms of topics covered by each post per day/week/month (etcetera) = more chances there’ll be something worthwhile happening online at any given moment besides just another boring photo post!
A properly planned social media marketing campaign should be able to help you achieve any business objective.
Social media is a powerful tool that can be used to achieve any business objective. It’s no surprise then that most businesses use social media for marketing purposes, but it goes beyond just advertising your products and services on these platforms. Social media can also help you find customers and drive sales by helping you build relationships with people who could become your customers down the road.
Social media has been used effectively in many different ways to help companies achieve business goals such as:
- Attracting new clients and prospects
- Generating leads or sales through direct messaging, email marketing or other channels
- Building brand awareness and reputation management
Goals And Objectives For Business Plan
Successful businesses are based on both goals and objectives, as they clarify the purpose of the business and help identify necessary actions Goals are general statements of desired achievement, while objectives are the specific steps or actions you take to reach your goal. Both goals and objectives should be specific and measurable. Goals can involve areas such as profitability, growth and customer service, with a range of objectives that can be used to meet those goals.
Business Profitability Objectives
A common business goal is to run a profitable operation, which typically means increasing revenue while limiting expenses. To reach this goal, objectives could consist of increasing annual sales by 10 percent or landing three new accounts each month. Expense objectives could involve finding a new operating facility that decreases your rent by $200 a month or cutting monthly utility bills by 15 percent.
Customer Service Objectives
Customer service goals could include reducing complaints by 50 percent over one year or to improve resolution times to customer complaints to a minimum of one business day. To meet customer service goals, objectives could include increasing your customer service staff from one to three workers by the end of the year or implementing a policy where customers are guaranteed to receive a return phone call before the end of the business day.
Retention of Employees
If you’ve experienced a problem with employee turnover, your overall goal could be to improve retention. To make this goal specific, you could measure the current turnover rate, like one employee in five leaves after three months, and decide to double this figure to six months. Objectives to meet this goal could include implementing a training program that details new-hire activities for the first 90 days on the job. You also could implement one-on-one bi-weekly meetings with your employees in an effort to build rapport and find out what’s on their mind.
Efficiency of Operations
Another goal could be to become more efficient in your business operation as a way to increase productivity. To improve efficiency, you could set a goal of increasing shipping times from three days to two days. Objectives to meet this goal could include finding a new shipper, or improving production times to have units ready to ship before 10 a.m. each morning.
Growth of the Business
Perhaps your goal is to grow your business operation. If you own a franchise unit, for example, your goal might be to open three more units within a five-year period. If this was the case, your objectives could include scouting a new city once each quarter, or reducing your franchise fees by 25 percent for the next six months.
Chris Joseph writes for websites and online publications, covering business and technology. He holds a Bachelor of Science in marketing from York College of Pennsylvania.
Goals For Content Marketing
Social media marketing is a powerful way to connect with customers, but it’s important to set goals for your social media strategy. You need measurable goals in order to measure the success of your efforts and make changes as needed. When setting social media marketing goals for 2019, keep these four tips in mind:
Set a Sales Goal
- Set a sales goal: Your goal should be to help your business grow by increasing sales, customer service and online presence. The way you measure these can be broken down into multiple categories, like number of leads generated or total revenue.
- Set a customer service goal: You can track this by measuring the number of social media posts answered in a timely manner or the amount of feedback received within 24 hours.
- Set a traffic goal: This could include tracking how many people visit your site after seeing an ad on Facebook or if someone has clicked through to another page on your website after visiting one particular post.
- Set up brand awareness goals: This can include tracking if someone has engaged with any of the content posted on social media sites such as Twitter or Instagram (e.g., likes/retweets) or even if they have shared something that was posted elsewhere on the Internet (e.g., a blog post).
Set Goals to Help Your Customers Make a Purchase Decision
When it comes to social media marketing, there are four main goals you should always have in mind:
- Website traffic
- Lead generation (people signing up for your newsletter and/or whitepapers)
- Social proof (the number of people who download app from an ad on Twitter, or how many times a video is viewed on YouTube)
- Brand awareness (how often your brand is mentioned in the public domain)
One of the most important ways to drive traffic and convert leads is to create a call-to-action (CTA). A CTA is an element on your site that prompts users into taking action. It could be a text link or button, but it should always contain some sort of “call” with instructions for what they should do if they click it. For example:
- Create an email list.
- Get a free trial of our software today!
- Start saving money today! Simply click here …
Once you have created a great CTA, it’s time to spread the word about it. You can use hashtags on Twitter or Instagram, Facebook ads and Google AdWords, blog posts or videos all over social media in order to reach more potential customers and get them interested in what you’re offering.
Improve Customer Service
There are many ways to improve customer service through social media. One is to use a live chat feature, which allows customers to ask questions and engage with you in real time. Another is to create an FAQ page on your website, so that customers looking for specific information can find it easily. You could also set up a community forum on your site or Facebook page where people can interact with each other and with you, making sure they have the best possible experience when they visit your business online.
You may even want to consider hiring an assistant whose job it is solely focused on handling customer service for you!
Goals For Social Media Marketing
Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things. In total, we’ll walk through 9 very different, but effective social media goals and for each goal we also relevant metrics to track and share how to measure your results.
9 social media goals for your team (and how to track them)
Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report, social media is a key channel for brand awareness, engagement, lead generation, customer support and much more.
So, in 2017, we know that social media can aid businesses in many ways, but how can we ensure we’re getting as much value as possible from the time and resources we put into social media?
One way is by setting goals. And a super-interesting piece of research I found, shares that goal setting can have a significant effect on an individual’s performance and happiness.
In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. After four months, they found that the group that went through an intensive goal-setting program achieved significantly better results and than the control group.
If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. But which goals should you set?
Below is a list of 9 ultra-effective social media goals to help you maximize your returns from social media:
1. Increase brand awareness
According to our State of Social Media 2016 survey, brand awareness is the top reason marketers use social media. It’s easy to understand why: The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention.
Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach of your content, allowing you to report your online presence more accurately.
Potential metrics to measure brand awareness:
How to track brand awareness:
While most social media platforms provide native analytics, third-party management tools make tracking and reporting brand awareness metrics much easier. For example, using Buffer Analyze, you can find out your followers growth and reach on the various platforms.
To do this in Buffer Analyze, select the social profile you are interested in and head to the Metric breakdown chart under the Overview tab. There, you can select your total followers or reach from the drop-down menu.
2. Drive traffic to your website
One step further from having a brand presence on social media is driving visitors to your website or blog, who might turn into your customers.
Three in five marketers use social media to distribute their content and drive traffic to their sites. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments.
Potential metrics to measure traffic:
How to measure traffic to your website:
Google Analytics is probably one of the easiest tools for tracking web traffic. It provides you with information about your website or blog traffic from various traffic sources, including social media.
To understand the traffic from your social media channels, go to Acquisition > All Traffic > Channel.
This view shows you the number of visits from each channel, the share of overall traffic (the percentage in brackets), the bounce rate, and more. For instance, in the image above, you can see that social media drove about 46,000 visits, which accounts for about 4 percent of the traffic.
You can break this data down even further in Google Analytics by clicking on the ‘Social’ link and seeing which platforms were driving that traffic:
3. Generate new leads
Lead generation is typically used by companies with a long sales process, such as enterprise software companies.
This “path” is essentially your sales funnel. With the huge number of people you can reach, social media can be a great tool for getting people to the top of your funnel (or warming them up to your business).
The definition of a lead is quite broad, but it usually means that the person has provided your company with some form of information about themselves such as their name, email address, and similar. There are many ways to track your social media lead generation efforts and the list below includes a few of the more common metrics to track to quanitify your social media leads.
Possible metrics to track lead generation:
Google Analytics is extremely powerful and if you have some conversion goals set up, you can effectively track your social media lead generation using Google Analytics reports. (If you haven’t quite set up any conversion goals in Google Analytics, here’s a comprehensive guide on how to do so.)
Once you’ve got a conversion goal set up, to view reports, go to Acquisition > Social > Conversions within Google Analytics and ensure you select the conversion goal you’re looking to measure. You should then see a screen like this:
The conversion report will then show you how many leads your social media channels are bringing in or which channel is bringing in the most leads.
Other analytics tools like KISSmetrics and Mixpanel can also tell you such information (and perhaps in greater detail).
4. Grow revenue (by increasing signups or sales)
If you don’t have a long sales process, you can use social media to turn your audience into paying customers directly. For example, social media advertising, such as Facebook ads, is a becoming an increasingly popular strategy to boost sales.
Possible metrics to measure revenue growth:
How to track revenue growth:
Again, you could track revenue in Google Analytics by setting up a new goal conversion. But this time, you’d need to assign a dollar value to each conversion:
If you are an e-commerce site, Google Analytics’ Ecommerce Tracking might be more appropriate. And if you are using Facebook ads, you can also set up conversion tracking with the Facebook Pixel and attribute values to the conversions. Here’s a great beginner’s guide to the Facebook Pixel by Shopify.
5. Boost brand engagement
Engagement is the second top reason why marketers use social media. And research has found that social media interactions improve brand perception, loyalty, and word of mouth recommendations.
Furthermore, social media platform’s algorithms, such as those on Facebook and Instagram, are prioritizing posts with higher engagement on their feeds due to the belief that users will be more interested in seeing highly engaging content.
To summarize, if you want people to see your social media posts, you have to produce enagaging content and respond to your community.