In this guide, we review the Future Content Marketing Strategy For Instagram, Future Content Marketing Strategy For Seo, Future Content Marketing Strategy For Nonprofits, Future For Digital Marketing, and Future Scope For Digital Marketing.
Future Content Marketing Strategy For Instagram
Instagram is one of the most popular social media platforms, with over 1 billion active users. It’s an excellent place to engage with your customers and have conversations with them directly. That makes it a prime target for marketers looking to reach potential buyers. But as you might expect from such a large group, there are different types of people using Instagram in different ways—and those differences can make it hard to predict which marketing tactics will work best on the platform.
The Fate of Instagram
- Instagram is a visual platform.
- Instagram is a mobile-first platform.
- Instagram has a reach of 700 million users, and it’s growing rapidly.
- It’s a brand building platform that can help you build your business by providing tools, analytics, and customer service functions to help you grow your audience on the platform.
Marketers Take Notice
Instagram is a great platform for brands to engage with their customers and reach new ones.
- Instagram helps you get customer engagement
- Instagram is a good place to attract new customers
- It’s also a good place to get feedback from customers
Instagram Will Change Marketing
Instagram is a powerful marketing tool. For example, when you post a photo of your product on Instagram and tag it with #bae, your audience will see it in their feed. Your followers will easily click on the link and go directly to your website. It’s that simple!
Instagram also has more than one billion daily active users worldwide and is considered the world’s largest social media platform with more than 800 million daily active users globally (as of 2018). That means it attracts an enormous amount of potential customers who spend more time there than they do anywhere else online: 90% of Instagram users follow brands on Instagram, spending an average 40 minutes per day browsing their feeds — that’s almost twice as much time as they spend on Facebook!
Keep the Future in Mind
Instagram is more than just a place to post photos of your lunch. It’s a platform that can be used to engage with your audience, build brand awareness and create influencer marketing campaigns. As Instagram continues to evolve its features, you need to evolve your content strategy as well.
Let’s take a look at the three major ways you can use Instagram for marketing today:
- Brand Awareness — In order for people to remember who you are or what it is that you do, they have to know who you are in the first place! When someone sees one of your posts on their feed they may not always remember where they saw it (or even if they liked it), but when those same users see future posts from other businesses featuring similar products/services/content—they now have an association with those brands in their mind. This helps people make decisions about which businesses offer them value and which don’t when making purchasing decisions later down the line. This means that having an active account with good interaction between followers will help increase brand awareness over time because there will be more chances for exposure through hashtags and other related content being shared by others in their network!
Future Content Marketing Strategy For Seo
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
How to Make Your Content Marketing and SEO Strategies Work Together [Sponsored]
You already recognize the value of using content to attract new prospects and retain loyal customers. And, like most of us, you’ve probably built your content strategy on the guiding principles of search engine optimization (SEO).
But, in today’s hyper-competitive content marketing environment, perfecting your content purely from an SEO standpoint is no longer enough to reach your target audience and generate valuable leads. If you want to keep attention on your brand, it’s essential to reevaluate your content strategy to deliver value that goes beyond keywords and social media snippets.
In this article, you’ll learn why savvy marketers need to avoid focusing solely on SEO. You’ll also discover ways to kickstart your content marketing strategy so it caters to your customers’ true content preferences.
Keep reading to learn how to develop a data-driven content strategy that will keep you ahead of your competition.
The value of combining your SEO and content strategies
According to recent data, 68% of trackable website traffic begins with a search. SEO is a strategy that focuses on optimizing the content published on your website so it ranks higher on organic search engine results pages (SERPs) and helps build your brand’s domain authority.
In theory, the higher your content ranks on a SERP, the more likely new prospects will click on the links that lead to your website, where they can convert as customers. But as search algorithms are constantly evolving, you’re forced to continually update your SEO strategy to ensure it meets Google’s latest criteria. This means building your content strategy around SEO considerations alone will never be the most practical or cost-effective long-term solution.
On the other side, content marketing focuses on developing quality content that engages your target audiences and provides them with valuable information about your brand, your products or services, and other relevant topics they care about. With a successful content strategy, you can establish trust and build credible authority in your industry. Of course, if prospects can’t find your content when they’re searching, your creative development efforts are going to waste.
To ensure the SEO and content marketing strategies you’re building will complement each other, here are a few steps you’ll need to take:
Remember – it’s not about choosing content marketing over SEO. Instead of viewing the tactics as separate, the key is to take a holistic approach where SEO and content can work together in parallel, thus driving more engagement and conversions.
Use the right data to create stronger content
Yes, SEO does have a vital role to play in content success. But when it comes to your overall marketing strategy, the old saying, “content is king” rings true. Industry research supports this. For example, 82% of marketers in HubSpot’s 2021 industry report say they actively use content marketing. However, simply creating content isn’t enough to ensure that you’ll achieve strong returns on your content investment.
One key to becoming more successful with your content development strategy is to use data to understand your audience’s preferences – both within your industry and across the greater content landscape.
Today, there are advanced platforms and tools that utilize AI and machine learning to analyze data that go beyond SEO results. Contrend, for example, is a SaaS content marketing platform that looks at more than 20 different data sources to learn and recommend the best tones, styles, images, and formats of content that your target audience wants to consume.
With these deeper, concentrated data insights, you can develop a content strategy that will lead you to create content that converts more reliably and delivers the best possible ROI. For example, videos, blogs, and e-books continue to rise in popularity due to their digestible nature. But your target audience may actually prefer engaging with another form of content – something you’ll only know if you have the right data on hand.
Some types of content may be more popular, but will they perform better than others? (Via HubSpot)
Create content for customers, not search engines
Now, this doesn’t mean you should kick your SEO strategy to the curb and just concentrate on creating content. You need to focus on making content marketing work alongside SEO. Here are a few reasons why:
Valuable content answers questions and solves problems First off, technical SEO aspects like headlines, alt attributes, and URL structure are essential to maintaining an optimized and crawlable website. However, whether you rank number one or number 21 in search results, technical SEO won’t keep someone engaged once they reach your website. In fact, it could lead to a higher bounce rate if your content isn’t meeting your visitors’ expectations.
Within your content, use your list of targeted keywords and similar relevant search terms naturally to signal to search engines that your website is a good match for the original search intent.
While “quality” content isn’t a new concept for marketers, it goes well-beyond keywords when it comes to meeting your customers’ needs:
The more you develop customer-centric content and build credibility, the more backlinks and industry authority you’ll earn. It’s a win-win!
Sharable content on social media helps your brand rank Your audience uses the internet and social media to find answers, build relationships, and share content. Even if SEO gets you in front of your audience, it doesn’t guarantee that they will like you or want to share your content with others in their digital social circles. While social shares don’t directly impact your Google ranking, social profiles typically appear high in search results, letting search engines and potential customers know that you provide engaging content that’s worthy of a click.
Developing blogs is a top priority for 53% of marketers, likely because this content is highly shareable and optimizable. To create more shareable content and get your social profiles to rank higher in search results, your content should:
Structure content to drive engagement and conversions With the right SEO strategy, you have the potential to drive virtually limitless amounts of traffic to your website. However, all those website visitors contribute nothing to your bottom line if they aren’t converting into customers.
It’s essential to consider how your SEO and content marketing will impact your sales funnel. To fill your pipeline with qualified leads, structure content with these three components in mind:
While SEO helps you reach the first step, you also need impactful content marketing that will engage your audience and drive them farther down your funnel towards conversion.
Kickstart your content strategy to scale your business
Instead of relying on traditional content marketing metrics like SEO and social listening, your content strategy should be built from data that delivers a complete picture of your audience’s content preferences. Applying the right data in the right way to attract, engage, and convert your target audiences not only complements your SEO strategy and goals, but it also increases your ROI.
While you’ll never control the search engine’s ranking factors, Contrend will help you build a content marketing strategy that enables you to build meaningful relationships with your target audience and increase your industry credibility.
Contrend is a scalable, affordable SaaS solution that harnesses the power of artificial intelligence and machine learning to recommend the topics, styles, formats, tones, and images that will convert your audience.
How? Contrend harvests data from numerous content sources, not just from SEO and social-listening metrics. In addition to top search engines, our data partners include YouTube, Alexa, Semrush, Meltwater, podcast platforms, and dozens more.
Tried and trusted by businesses around the world, including KPMG, Hilton, and Standard Chartered, Contrend can operate in any industry and market, requires limited integration, and can be rapidly deployed to help you revolutionize your content strategies, production, and reporting today.
Leverage deep data insights and predictive content recommendations to cut through the noise and create content your audience actually wants.
Future Content Marketing Strategy For Nonprofits
But let’s start at the beginning. What is content marketing? And how does it apply to nonprofit organisations?
Looking for more content marketing inspiration?
Join 15,000 other content creators and get the best immersive content on the web in your inbox. One email a week.
What is content marketing?
Content marketing is a type of marketing that uses content to educate, engage, and inspire a target audience. The content can be long or short, visual or verbal — whatever works best to achieve your marketing goals.
That definition is intentionally broad. Content marketing involves a huge range of formats and approaches – including content marketing strategies that are tailored for nonprofits.
It can cover videos, podcasts, short blog posts, email marketing, landing pages, magazines, longreads, ebooks, and even games. It even extends to social media platforms like LinkedIn and Facebook, where longer pieces of content can be repackaged as brief clips, quotes, and extracts.
The best content marketing aims to help the reader. It persuades consumers (or new donors) by explaining, educating, and entertaining, rather than aggressively pursuing conversions.
But the same strategies that work for a new software platform with masses of venture capital are not going to be right for a nonprofit organisation with a tight budget and complex goals. Nonprofit content marketing is unique.
Find out more about digital storytelling and how it can help you connect with your audience. Read our free ebook.
How content marketing for nonprofits is different
The main difference for nonprofit marketing teams is right there in the name: it’s not for profit. While other businesses might chase growth or sales value, your organisation’s mission is different.
Your job as a nonprofit content marketer is often to find, engage, and retain supporters. And you can’t always offer any immediate benefits to supporters, only the warm glow that comes from doing good.
Support can come in many different forms, from fundraising and advocacy to volunteering and letter-writing campaigns. Most of these ways of showing support are a bigger commitment than simply making a purchase, so you have to work correspondingly harder to engage your audience. All nonprofit professionals know how difficult it can be to get people’s attention, let alone hold on to it.
Nonprofits are also under pressure to do more, with less. Limited resources mean that you need to focus on the most effective publishing platforms and distribution channels, instead of testing a scattershot approach. But please note: “effective” doesn’t mean “conventional”. Trying new formats and being creative can often pay off.
Content marketing strategies for nonprofits
Every nonprofit will have a different approach to their content marketing strategy. The key things to consider are:
Answering these questions will empower you to create exciting, original content. To help you get started, we’ve collected 13 of our favourite content marketing types for nonprofits.
13 content types for nonprofits
#1 SEO content
We’ll start with content for search engine optimisation (SEO), since it’s often the first type of content that people think of. From blog posts to web pages, this type of content aims to show up in the top search results for popular keywords.
SEO can be very useful for reaching a wider audience. However, you’ll need to be realistic about your goals.
The more popular a search term is, the harder it will be for your content to rank highly. If your nonprofit works in a crowded field, then you’ll be competing against some of the world’s biggest foundations for views and clicks.
More popular search terms are also likely to attract more visitors outside of your ideal donor profile. These folks might read your content, but are very unlikely to donate or contribute to your mission.
If you go down the SEO route, you’ll need to choose your target keywords carefully. The trick is to find key terms that are niche (so there’s not too much competition) but still get significant online traffic.
#2 Annual reports
OK, hear us out. Annual reports have a grim and grey reputation… but it doesn’t have to be that way.
The purpose of an annual report is to show your impact, activity and expenditure for the year. And if you’re doing good work at a nonprofit, that should be exciting news.
In the past few years, we’ve seen nonprofits turn their annual reports into visual, interactive content that raised their profile and proved their bona fides. We like this type of content marketing so much, we wrote a step-by-step guide to building your own.
#3 Social media
Social media is the home of short content, but that doesn’t exclude it from content marketing. You can still educate, engage, and inspire in 250 characters or less.
There are two ways to run a content marketing initiative on social media:
#4 Special investigations
Nonprofits have insights, experience, and a perspective that other sources may miss. So you’re perfectly placed to create content around special investigations and reports.
Take this example from Cancerfonden, a Swedish nonprofit which supports research, education and policy-making on cancer. They released a special report on access to screening programs.
Reports like this can support your content marketing strategy in two main ways:
#5 Virtual entertainment
Businesses and nonprofits have just begun to experiment with virtual entertainment and games as content marketing. For this type of campaign, your imagination really is the limit.
For example, Sydney Opera House rode the trend for escape rooms by creating their own online challenge. Players had to solve online puzzles and clues to explore the opera house, in an event that crossed over onto social media.
We’ve also seen companies build platform games, set craft challenges, and produce recipe books, all in the name of content marketing.
One particularly successful example is the Marine Stewardship Council’s sustainable cookbook, which won them over a million page views and 500,000 unique users.
#6 Virtual galleries
There are more conventional ways to explore art galleries and opera houses, too. We’ve seen nonprofit galleries and museums embrace virtual exhibitions as a way to reach more people and share more of their collections.
Take the Art Brut exhibition from the Barbican in London. This collection delved into the history of Art Brut, also known as Outsider Art. It served as both an advertisement for an upcoming exhibition in the physical world, as well as a detailed guide that anyone could access and explore.
#7 Analysis and opinion
We’ve already seen how nonprofits can lead the conversation by releasing special research and investigations. They can also contribute to public conversations, awareness and policy by sharing their own analysis and opinion.
Earlier this year, the National Association of Head Teachers released their analysis of the UK government’s post-pandemic recovery policies for schools. It was a timely, authoritative piece that made sure schools and teachers were part of the policy discussion.
#8 Thought leadership
Some of the most successful content marketing is interactive. As well as engaging your audience, it encourages them to contribute their own ideas and insights – enriching your content at the same time as empowering viewers.
Digital storytelling makes it possible to start an informed discussion and collect responses easily, in the form of comments or social media conversations.
One such example is this report from the Hamilton Commission on diversity and Black representation in motorsport. It uses a mix of statistics, interviews, infographics, and personal stories to make its case, followed up with targeted recommendations and calls to action for sports, schools, and higher education institutions. It sparked thousands of shares and comments online.
Future For Digital Marketing
The COVID-19 pandemic halted global economic order, but it managed to speed up digital marketing operations. In fact, throughout the pandemic, many businesses managed to transition to remote work and understood the significance of digital marketing.
For many entrepreneurs and small businesses, digital marketing has become an opportunity to gain a competitive edge in the market. But to venture into the new age of digital marketing, small businesses and entrepreneurs have to be broadminded.
Gen Z and Expanding Reach
More Gen Z users will reach the age of maturity, which means businesses and entrepreneurs will have to redirect their digital marketing efforts. Companies don’t have to make drastic changes, but the tactics catered to Gen X or boomers will ultimately become redundant.
Gen Z wants a memorable experience, which means digital marketing efforts will have to be more precise and effective. Professional digital marketers believe that Gen Z and millennials will become “the” target audience for most businesses and require a highly responsive and modified approach.
Globalized Shared Mission
The collective efforts in digital marketing have already become quintessential. But more businesses will adopt a shared and global perspective before using new digital marketing tools or executing ad campaigns. In short, a global perspective will allow businesses of all sizes to expand their reach and simplify various processes.
Moreover, marketing messages across various digital channels would allow entrepreneurs and small businesses to build trust with the targeted audience. It will also help enterprises to thwart market skepticism and reestablish their value proposition in the market.
SEO, Data Analytics, and Artificial Intelligence
SEO, data analytics, and AI have become part of the digital marketing landscape. As AI evolves, businesses will automate more digital processes and make informed business decisions based on data analytics insights.
One report highlights that the execution of more than 85% of digital ads will be done through automation in the foreseeable future. But “how” you collect and render insights from a data analytics tool will also change. More businesses would focus on smart technologies to categorize audiences and configure ad space through extensive data analysis with automated programmatic advertising in play.
Heightened Personalization
When it comes to personalized targeting, tracking KPIs and other digital marketing tools will continue to play an integral role. Personalized targeting has become a secret ingredient in rolling out effective ad campaigns and communicating with the target audience. Each element of an ad is essential and allows businesses to deliver value via storytelling.
In the new age of digital marketing, entrepreneurs and small businesses will need to be more critical and reflect on previous efforts. For instance, the more precise language of an ad shows the intent and confidence of the brand. And users will opt for brands that are not reluctant about their core message.
The Use of Augmented Reality
When it comes to the tech tools that make it easier for small businesses to communicate with the audience, AR tools are at the top. Many startups already use augmented reality technologies to achieve significant growth in the coming years. Most digital marketing experts believe that augmented reality will play a crucial role in the future and help eCommerce businesses set a new path.
Voice Optimization
More dependence on automated digital assistant solutions will allow more categorical and objective digital marketing efforts. Whether it’s Cortana, Alexa, Google Assistant, or Siri, voice search continues to gain more popularity. More users want the freedom to speak to a dedicated digital assistant directly rather than type manually.
What’s interesting is that optimization of keywords for voice-based search is entirely different. And that’s because when people want to adapt and start using their digital voice assistance, they use keywords and phrases that are more realistic and practical. As the voice recognition capabilities of digital assistants improve, digital marketers will focus on a more different SEO approach to optimize business sites based on voice search.
You may not be aware of it, but more than 70% of people with one or more activated digital assistants prefer to use voice commands rather than type the task. The fundamental approach of SEO is identical to voice recognition.
But the spotlight will be on a new style of keywords and phrases that people use in their day-to-day routine. The rise in voice recognition technologies means digital marketers will be able to target more accurate voice search results for ad campaigns and boost SEO efforts.
Google concurs that voice recognition of digital assistants is close to 95% accurate. But more precise voice recognition search results mean digital marketers will use more natural long-tail keywords than generic text-oriented ones.
Omnichannel and Integrated Approach
Small businesses and entrepreneurs no longer need to restrict their online presence to a single Facebook page. With more market expectations and consumer needs, businesses to be active on various digital channels and platforms.
Fortunately, there are already tools like Hootsuite that allow businesses to maintain a unified omnipresence. In the coming years, businesses will be able to integrate their core message and value proposition for the specific target audience on various channels. A unified omnichannel digital marketing strategy will allow more businesses to understand their customers’ changing behavior, location, and preferences.
Expect More Awareness
You need a massive target audience, whether you use digital marketing for lead generation, conversion, or brand awareness. The future of digital marketing is bright because now there is more market and consumer awareness.
Businesses can also use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience. It’s a completely new way to approach the audience. In fact, extensive market and consumer research allow businesses to leverage untapped opportunities.
Businesses don’t need to understand every facet of new technology. Of course, the mechanics of a smart tool matter, but businesses that plan to broaden their digital marketing approach will see the most positive results. It is the main reason innovation will become vital for B2C and B2B players.
What Makes Up a Future-Proof Digital Marketing Strategy?
What may have been popular digital marketing practice a few years ago would become outdated. When it comes to digital marketing, there is always a paradigm shift that propels businesses and entrepreneurs to post more personalized content, adapt new SEO rules, and embrace smart digital technologies.
Small businesses that want to follow the tide of digital marketing can afford to overlook emerging trends in the space. The key is to figure out how a specific trend may change the digital marketing landscape and impact business position.
In 2021, the online shopping landscape has become diversified, and ethnic minority users prefer an inclusive approach. Digital marketing has become more than just about click-through rates – it’s now about how businesses contextualize emerging trends and approach their target audience for various purposes.
Wrapping Up
In the last decade, digital marketing has been through significant upswings. From social media to search engine optimization, digital marketing continues to impact billions of users positively. With more advanced tools and practices, digital marketing will continue to propel companies to step up their competitive drive in the market.
Digital marketing has made it possible for small businesses and entrepreneurs to increase their ROI and roll out effective ad campaigns. In time, the effectiveness of digital marketing practices will reach new heights and allow companies to make the most out of AI, SEO, AR, and VR tactics.
As of now, many digital marketing trends may or may not pan out in the coming years. Unlike the traditional approach, the new wave of digital marketing boils down to customer behavior. Needless to say, new strategic digital marketing efforts will allow businesses to set a new precedent.
The Atlanta Small Business Network, from start-up to success, we are your go-to resource for small business news, expert advice, information, and event coverage.
Future Scope For Digital Marketing
In today’s world of internet, Digital Marketing is the only one and most guaranteed way of marketing, which is popularly being the most preferred space for marketing communications and related interactions.
The future of marketing is way beyond the traditional marketing and now, marketing is majorly based on the Digital Sphere. The scope of Digital Marketing provides some of the most powerful techniques of marketing where traditional modes of marketing fail.
The great panjandrum on Digital Marketing over industrialists is to empower them and to optimize their start-ups in the quickest possible and most cost-effective fashion. Future of digital marketing is going to be more encompassing in 2018. Undoubtedly, it is an undeniable fact that there is a great scope in digital marketing.
The things that are considered for Digital marketing are like –
Future Trends in Digital Marketing in India
The most powerful and result-oriented way of marketing in 2018 is Digital Marketing, and some of the observations on current and future of 5 key channels which plays role in deciding future of digital marketing in India are–
Mobile marketing is going to play one of the most significant roles in 2018, where marketers plan in a result-oriented fashion to understand customers, to devise result-oriented marketing plans and campaigns, changing needs and characteristics.
Video content is absorbing up the content marketing and power to tempt more customers in quickest possible is the advantage for online marketers. As mobile marketing is booming, videos are now offered on mobile phones that fuel up the whole process. Video marketing is the most powerful way that companies use for – Introducing themselves, Spreading their messages, Promoting their products/services, Increasing their reach and optimizing search ranking, Boosting customer engagement and enhancing returns on investments
The most important part of your business branding is Email marketing and you need to pick those trends that befit with your business objective and customer profile. In email marketing strategy, using professional email templates should be the base of your e-mail marketing campaign, as your emails should reflect your quality and Integration of social media content. Aesthetically appealing animated emails are the trend that will see a great rise in mobile-friendly email marketing.
Social Media Marketing has a massive power to channelize marketing campaigns in effective and innovative ways as social media keeps evolving. The medium to respond to new tech innovations adeptly is Social media, it also exceeds customer’s expectations at the same time. Some of the key social media trends in 2018 are – Live video streaming, the Enormous evolution of Snapchat, Instagram stories, social slideshow ads, social chats, etc. would be the top components of social media marketing in 2018
It is important for you to know latest changes of SEO marketing and employing effective search engine strategies as Search engines evolve constantly. As they evolve, their changes prompt shift in marketers’ ways of targeting audience. As per statistics, 14 billion web searches are conducted each month through different search engines across the globe due to enhanced frequencies of searches in the mobile marketing and social media.
Some of the SEO trends that will turn out to be major hits in 2018 are- Google’s Keyword Planner, Moz’s Keyword Planner, Link building will stay as a powerful SEO technique, Quality content marketing with the perfect blending of video content, Personalizing SEO campaigns as per target audiences
Conclusion
Digital Marketing scope in future of marketing will not only thrive in the most result-oriented fashion but also let businesses survive. Following latest updates, including new techniques of Google and combining future trends in digital marketing will let your inbound marketing acquire great benefits for you in 2018.
It will be worthwhile for you to climb on to the digital bandwagon when the time is right as Digital Marketing sure remains as the most effective way of marketing in the future too, either business-wise or career-wise.