In this guide, we review Facebook Marketing For Hotels, Facebook Marketing For Insurance, Facebook Marketing For Law Firms, Facebook Marketing For Lenders, and Facebook Marketing For Mlm.
Facebook Marketing For Hotels
For years, Facebook has been a platform for people to connect with friends and family. But in recent years, it’s become much more than that. It’s a tool businesses can use to market themselves and reach customers on a personal level. And with the right strategy, this is an incredible opportunity for hotels of all sizes and budgets.
Here are the best ways hotels can leverage Facebook marketing:
Marketing automation is the process of managing and measuring marketing campaigns.
Marketing automation tools are used to help marketers plan, execute and measure their marketing campaigns. These tools can be used for email communication with customers, such as sending welcome emails when they subscribe on your website and follow-up emails after a purchase has been made.
By using automation software, businesses can: save time; avoid low-quality leads; improve customer experience; and increase conversions by targeting people who have shown interest in your product or service.
Search Engine Optimization
SEO is the process of optimizing your website for search engines. By using SEO, you can increase traffic to your site and drive more customers through the door. SEO is a long-term strategy that requires patience but will pay off in the end if done correctly.
Search engines are constantly changing their algorithms to keep up with the ever-evolving landscape of internet marketing, which means that certain tactics will become outdated over time. This makes it essential for hoteliers looking to build their online presence through SEO to stay on top of these changes so they can adapt accordingly and continue seeing results from their efforts.
While there are many factors involved in ranking well with search engines like Google, one thing that shouldn’t be overlooked is keyword research—a technique used by many marketers who want their content (and websites) found by users searching specific terms related to what they offer or sell. But while keywords may still play a role when it comes down between someone clicking through an ad or not doing so at all because they don’t see any relevance between what’s being offered versus what was searched for initially (e.,g.,”hotel” vs “cheap travel deals”).
Facebook advertising is a great way to reach your target market. Facebook allows you to select specific demographics and locations, as well as people who have visited your website or engaged with your content.
For example, if you run a hotel in New York City and want to reach out to potential travelers from the U.K., you can create an ad that targets users based on location (United States) and demographic information (male model aged 35-54). You could also target people who have specifically visited your website through an ad campaign called “Website conversions” with the goal of getting them back on your site again.
Pay Per Click
Search Engine Optimization (SEO) is a great way to get your hotel in front of customers who are actively searching for hotels. However, PPC ads are seen by customers who are actively searching for hotels—not just anyone who happens to be browsing the web. This can be a great way to drive traffic to your website and increase bookings from people who are ready to book right now.
Your website is your online brochure, the first impression for your hotel. It should be mobile friendly and have a good user experience, which means it needs to be responsive across all browsers. The design should be inviting and professional so that you give off the right vibe. Make sure all of this is reflected in your hotel’s social media posts as well!
Facebook Marketing is no longer just a passing fad.
Facebook Marketing is no longer just a passing fad. In fact, it’s one of the most effective ways to reach new customers and get more reviews. Hotels that are using Facebook Marketing are seeing great results, with more traffic than ever before!
- Get New Customers: Facebook has over 2 billion monthly active users. That’s a lot of potential customers for your hotel! Whether you run an independent hotel or chain, Facebook can help you reach people who are interested in what you have to offer. You can target these users based on their interests and location to show them ads that will catch their attention quickly and entice them into visiting your website or booking directly from there.*
- Increase Reviews: One way hotels use Facebook marketing is by creating campaigns specifically designed for generating positive reviews from guests who stayed at their property recently. This tactic helps increase trust among potential guests as well as improve search engine rankings since Google now factors review content into its algorithm when determining which websites appear first on SERPs (search engine result pages). Also remember that bad reviews can impact negatively affect SEO efforts too so try avoiding those at all costs!
Facebook Marketing For Insurance
If you’re thinking that you don’t need a Facebook page for your insurance business, think again. The platform has over 2.27 billion active users as of March 2019, and this number is only growing every day. There’s no question that having a presence on Facebook is going to be an important part of your marketing strategy moving forward—but how do you get started? Here are some tips to help guide your path to success:
Set Up a Facebook Page
- Why you should have a Facebook page for your business
- What to include in your Facebook page description
- How to add a cover photo
- How to add a profile picture
- How to add a custom URL or vanity URL
Post Regularly, But Not Too Often
One of the biggest mistakes that insurance companies make is over-posting. While it’s important that you post regularly on Instagram, you don’t want to be posting so often that your followers feel like they’re being bombarded. This can lead to them unfollowing you or ignoring your posts completely, which will have a negative impact on engagement and reach.
The best way to avoid this is by posting regularly but not too frequently; try aiming for at least twice a day, with some days having up to five posts. If posting more than five times per day sounds like something you would enjoy doing (and believe me, we all do), then go ahead and do it! But don’t forget about quality over quantity; even if each post gets tons of likes and comments from people who love what they see, there’s no point in bombarding people with content if it isn’t going anywhere.
Engage with Your Customers
All of these content types are great ways to engage with your customers, but they can also help you learn more about what they want from your brand.
When it comes to responding to comments and questions, be sure that you’re doing more than just thanking people for their feedback and suggestions. Ask follow-up questions that allow you to learn more about the problem they’re facing so that you can better serve them as a result. When someone asks if you have an office in a certain city or state, ask them why—this will give you insight into where else people might be looking for an office location and how far away from home they live so that insurance agents don’t waste time meeting with prospects who are unlikely to purchase policies from them anyway.
If there’s something specific about your product or service that keeps coming up again and again in customer conversations online (e.g., “Is this policy deductible on my taxes?”), use polls or contests on social media platforms like Facebook Ads Manager or Twitter Ads Manager to find out what people really want when it comes time for renewal season—and then make those changes accordingly!
Make Sure Your Content is Consistent Across Platforms
Consistency is crucial for a successful brand. When you use the same voice, tone and style across all platforms, your audience will know what to expect from you.
This means posting in the same way on Facebook and other social media sites as well as making sure that all of your content is consistent with your brand—both visually and verbally. For example, if you’re known for posting humor-infused content on Twitter then don’t change up that formula just because it works better for Instagram (which may not have as much room for jokes).
Get your business on Facebook.
You’re probably already on Facebook, but you may not be using it to its full potential. That’s okay! There are many ways to get your business on Facebook and start building relationships with your customers.
Let’s start with the basics: what’s so great about Facebook? Well, for one thing, it’s the most popular social network in the world (1.86 billion people use it every month). It’s also a great place to reach people who are interested in what you have to offer. People love sharing their experiences and feelings about products or services they use—and when those experiences are positive ones, they tend to share them more often! A lot of insurance companies have been able to use this insight by encouraging positive interactions between customers and themselves on social media platforms like Facebook.
Facebook Marketing For Law Firms
Facebook Marketing for Lawyers
One of the most underutilized ways of marketing for lawyers in 2022 is advertising on Facebook. With an audience size of 2.5 billion people, running ads on Facebook allows law firms to get their name in front of nearly 70% of the U.S. population. If you haven’t started running ads on Facebook for your law firm, it’s something you need to be considering if you want to generate more leads in 2022 and beyond. Despite Apple’s iOS 14.5 update where they now ask people if they wanted to opt-out of apps tracking them across the web, it can still be a valuable part of your marketing playbook.
Why use Facebook Ads to Advertise Your Law Firm?
With the ability to run ads based on demographics and interests, Facebook ads offer an incredible ability to laser focus on a very specific target audience. This is what makes Facebook Ads the very best social media marketing platform for attorneys. For companies that offer Facebook marketing as a service, the ability to create smarter targeting is the key difference between the best Facebook companies for lawyers and the average ones. After all, there are many different types of ad types to choose from on the Facebook platform. This includes:
In addition to the different types of campaigns you can run, there are many different campaign options to choose from, including:
Having the ability to use all of these options to create ads is incredibly powerful but at the same time can be dangerous in the way you can blow through a very large budget in an incredibly short period of time. With the amount of options there are to choose from, you certainly do not want to waste your law firm’s marketing budget by having an inexperienced Facebook Ads manager running your campaigns. It is complex and requires years of experience managing Facebook/Instagram ads in order to give you the very best chance of generating leads and cases on a consistent basis.
The best Facebook advertising companies know the importance of creating and testing the creatives for any ad campaign. While there are just a few different ad formats you can use as shown above, there of course is no limit to the specific creatives that you use. The best law firm Facebook marketers do not simply create one or two ads and think their work is done. Smart marketers are constantly testing and trying to improve their conversion rates by creating different visuals to see which ones perform best. They split test. They test video ads vs static ads. They use lookalike audiences. They know the importance of social proof. Running Facebook ads should never be a “set it and forget it” model, which sadly many companies do (usually the low cost providers) because they don’t have the manpower, time, skills, experience or know-how to do what it takes to run a smart campaign.
Why Types of Law Firms can Facebook Ads Work For?
Facebook Ads work best for law firms focused on providing consumer based legal services, including:
Of course, as with all Facebook Ads, the recipe for success is in the specific targeting the advertiser uses, together with smart visuals that engage visitors and of course the ability of the landing page to convert visitors into actual leads and cases. If you’ve tried running Facebook ad campaigns in the past and they did not work, it’s not because Facebook ads don’t work. It is most likely because the campaign was not properly run.
Facebook Geofencing Ads
Many law firms ask us about Facebook ads and geofencing. While Facebook does not allow you to draw a polygon around say a specific building in the way that typical geofencing does, you can target a 1-mile radius around any address you choose. If you are a personal injury lawyer for example, you could create ads targeting hospitals, ERs, chiropractors, body shops, etc. An employment lawyer may want to target specific business locations. A divorce lawyer may want to run ads in a specific geolocation targeting Facebook users with an income over $100,000. The ability to combine geolocation targeting with demographic targeting can make this a very smart way to market your law firm.
Why choose iLawyerMarketing to run your Facebook marketing?
There are hundreds of companies that offer law firm marketing in 2022, but only a very select few who are great at what they do. iLawyerMarketing has been helping law firms grow their practice for over 15 years. We are well known for having the very best SEO results and having the most beautiful designs in the legal industry. Over the last few years, our team has added additional focus around paid search (Google Ads and Facebook Ads) because of the importance it plays in generating leads and cases for law firms. Our goal has never been to be the biggest company. It has been to be the very best at what we do. That commitment to being the best is what makes us great when it comes to Facebook marketing.
Facebook Marketing For Lenders
As you’re probably aware by now, Facebook is an extremely effective tool for advertising and reaching new customers. Mortgage brokers can use this to their advantage by targeting homeowners, buyers, and renters.
When looking into investing your money into online marketing channels, don’t sleep on Facebook. As a mortgage broker, you should be devoting a good chunk of your budget towards Facebook ads.
With 2.74 monthly active users, Facebook gives you huge reach. It’s not a stretch to believe that at some point, a lot of those users will be in need of a mortgage broker.
What’s more – the average user spends 34 minutes a day on Facebook. Combine this with Facebook’s capable ability to hyper-target specific audiences quickly and efficiently, and you’ve got a great online marketing strategy on your hands – especially for mortgage brokers in particular. In this article, we’ll teach you how to make sure your ads appear for users.
Read on for some of our best tips for mortgage brokers, complete with some great examples and actionable pointers. And, as always, reach out to the team here at K6 with any questions you have. We know Facebook ads inside and out, and we can’t wait to help you see some killer results.
Facebook Ads: Some Basics
Let’s start off with a few of the basics – just in case you’re new to Facebook Ads or want a quick refresher.
Before you start generating leads and seeing results from your Facebook ads, it’s super important to understand how they work.
Your Facebook Ads will appear in different places across the platform, for example:
The majority of ads are shown on the Facebook Newsfeed.
Facebook ads are great for lots of reasons. According to Facebook, they’re especially helpful if you’re looking to:
For mortgage brokers, Facebook ads are great for increasing the traffic to your website, generating leads (through call-to-actions and more), and to promote your page/business.
Creating an ad from your Facebook Page is relatively easy. You’ll also have lots of creative freedom and control over the features of your ad.
Promote Your Business
Boost Post Button
Some of your Facebook Page posts may include a Boost Post button. This is a blue button that essentially converts an existing post into an ad.
Once you’ve boosted a post, it will appear as an ad in the same placements that traditional Facebook ads appear in. You can also select the audience, however, and customize the post in many of the same ways that you can for traditional ads. This is a great way to boost engagement through your ads and create brand awareness.
On your Facebook Page, you’ll notice a Promote button. Use this button to create ads based on particular business goals. This option is a great one for generating leads – so mortgage brokers, listen up!
If you use the Promote button, Facebook will compile information from your Page and help you create successful ads. It does this by mixing your Page’s information with your business goal that you’ve specified and identifying the best ways to advertise.
You can also use Ads Manager if you feel like you want even more control over the creation of your ads. Ads Manager features all the tools you need to create ads. You’ll have complete control over all aspects of the ad creation process, as well as where they’ll appear and their duration. Advanced features included in the Ads Manager include custom audience creation, Facebook pixel creation, testing, access to all placements – and more!
In addition, you can also manage your payments, billing history, and spending limits. You can make copies of your ads, ad sets, and campaigns if you’d like to do that, too. Other great features include result analytics and custom graphs and tables that include customized metrics.
A Quick Note on Budgets
Before we move on to our top tips for mortgage brokers, we wanted to give you a quick rundown of how budgets work on Facebook Ads.
With Facebook Ads, you’re in complete control of your budget. Based on your budget and set duration, Facebook will spend evenly across that.
Facebook lists two different ways to control your spending:
Your ads will enter an auction system, where Facebook works off of your budget. You’ll pay per number of clicks and number of impressions. Facebook gives you the option of choosing automatic or manual payments, and you’ll be able to view all of your charges in the Billing section of the Ads Manager.
How Mortgage Brokers Can See Success With Facebook Ads
Now, let’s get into the good stuff. As a mortgage broker, it’s important to get the most out of Facebook Ads, as it can make or break your online marketing strategy.
1. Use Targeted Ads
Ad targeting is a great feature on Facebook Ads, and it’s something you should definitely be using as a mortgage broker. You can target your ads specifically to groups of people who have an interest in housing or mortgages or by their location.
Facebook Ads feature some very specific targeting filters. For example, you can narrow it down to only recent university graduates if you want, or target people in certain tax brackets. This way, you can create highly personalized and tailored ads that speak directly to the people you want to reach.
Facebook allows you to do a lot with demographic information and mortgage brokers can use this to their advantage. Location, Age, and Detailed Targeting can help you narrow down your audience.
Some A/B tests may be in order so that you can determine what works best for each audience, but the hard work will pay off. Additionally, you can save multiple customized audiences so that you can select different ads to run for each one.
3. Consider Your Goals
When you’re creating your Facebook ad, you’ll need to have a goal to enter. For mortgage brokers, we always recommend choosing Lead Generation as your goal type. This is because the main goal of most mortgage brokers is to get potential customers to leave their information or chat with someone directly. Page likes, shares, and bookmarks are great, but they aren’t the main goal here.
Choosing Lead Generation as your goal will prompt potential customers with an easy to fill out lead generating form for them to enter their contact information. It costs a bit more to choose this option, but it pays off in the end.
4. Take Advantage of Call-to-Action Buttons
Call-to-action buttons are an amazing way to generate leads, and Facebook Ads, as a platform, lends itself wonderfully to creating ads featuring call-to-action buttons.
The end goal of Facebook Ads are ultimately conversions, so using call-to-action buttons is one of the most direct ways to do this. Mortgage brokers can use them to direct potential customers to specially designed landing pages, contact information forms, application forms, and more.
If you’re stuck on what kind of button to use, a good one to use would be More Info or Learn More type of button. You can use the button to direct users to a form where you can collect contact information, such as names and emails so that you can contact them with additional information.
5. Images Win
You’re always going to see more success with an ad that uses images as opposed to only text. This is because as humans, our brains process images over 60 thousand times faster than text. With emotional images, users will be more drawn towards a specific action that you aim to evoke with the emotional image.
It’s pretty simple to do – if you want users to feel happy, use a happy image. Additionally, images with faces tend to do well because we respond to the emotion in a human face. We often make decisions based on emotions and we tend to look to a human face to gauge the appropriate emotion for the situation.
Images featuring people that users can identify with are also a great idea, just like the Expert Mortgage Group example above. It’s an excellent way to show that how your business fits into that lifestyle. Once people have identified with your brand, they’ll be more likely to choose it when it comes time for them to find a mortgage broker.
The great thing about Facebook Ads is that you can include more than one image as well. If you have a few images you’d like to use, try out the carousel feature. If you’re not sure what image to choose from but you want to create a single ad image, you can also run a split test to decide which image brings in a bigger response.
6. Facebook Desktop placement
This is a quick tip, but one we didn’t want to skip over because it makes a difference. Most people focus on mobile placements for their ads because they assume that people are on mobile. And for good reason – because 81% of people access Facebook only on their mobile phones.
However, it’s super important that you don’t sleep on Desktop placement. Mobile phones are great for people on the go, but when someone sits down at a computer, they’re often much more likely to be focused and driven to take action from a Facebook ad.
7. Limit Overexposure of Your Ads
Have you ever seen the same ad come up so many times that you just think I’m so annoyed by this ad!? Well, it happens to everyone and that’s why it’s so important to adjust the frequency rules on your ad. If you don’t, customers might decide to go with another, less annoying group of mortgage brokers.
Don’t worry, controlling your ad settings is easy. First, you’ll have to set a condition on your ad. Choose Frequency and is greater than X. Next, you’ll set your action to Turn off ad sets. It’s that simple!
Of course, you want them to see it more than once (we’ll go over that more in the following tip), but it’s one thing to see an ad 3 or 4 times… and quite another thing to see it 9 or 10 times.
Facebook Marketing For Mlm
Online Network Marketing Success Secrets
Maybe you are just coming online trying to figure out how to market your network marketing business online. Or perhaps you have been online and not getting the results you want so far. If you are ready to stop pulling your hair, and throw all your excuses out and finally start to get some results, then you might want to take a peek at this short video.
MLM Facebook Marketing Strategies You Should Be Using
Most new network marketers are out here just chasing a dollar. Never thinking about their prospects needs or desires. When you post your join me status update all this says is that you are only thinking about yourself. How does joining your team benefit them? Will it help them get what they want? You won’t know that because you have already pushed them away.
One thing that I learned early in my marketing career was the importance of using attraction marketing. This is where you get people reaching out to you instead of you chasing them. You can use this same strategy to use Facebook to build your network marketing business.
There is nothing worse than friends selling stuff on Facebook. People do not come to social media to buy things. They come to keep in touch with friends and their family.
When was the last time you wanted to buy something and went to Facebook? Don’t worry, I’ll wait. That would be never.
If you want to get people reaching out to you asking you about your business, put up a picture of your product without mentioning the company and, talk about the benefit of your product.
At the end of your status update tell people if they want more information to reach out to you. Boom! This is a solid mlm social media strategy just using this simple technique.
You can do this with a text-based status update or even a video. Talk about what it does not what it is.
Your Profile Can Make Or Break You
When someone new comes across your profile what is their first impression? Does your profile look like a big advertisement for your network marketing company? If it does don’t worry just go through and delete all your previous spammy post.
You want to start putting post full of value on your timeline. Solve their biggest problems. You will in, turn, build your marketing list.
Value is the what is going to get people reaching out to you. If you educate them, help them with a problem this creates a big stepping stone in them reaching out to you. People care more about who they join. They want to know you can help them reach their goals.
Some Additonal Stratgies For You
At some point you will want to start using ads to drive traffic to your offers and your websites. Here is a great article and some additonal resources that will help get you going.
In the video below, you are going to learn facebook network marketing strategies tips that you can use today to get better results in your business.
Video: Facebook Network Marketing Strategies
Whether you choose to use this training, or totally ignore it, is up to you. Don’t be like most people and choose the latter. Put these tips into action and see for yourself how things in your business will start to change.
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Text or Call Me: (336) 782-8318 Skype: Reco.Cherry Email: [email protected] Looking For A Coach or Want To Work With Me Personally? Check Out My Work With Me Page.
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