In this guide, we review Facebook Marketing For Financial Advisors, Facebook Marketing For Fitness Pros, Facebook Marketing For Gyms, Facebook Marketing For Healthcare, and Facebook Marketing For Higher Education.
Facebook Marketing For Financial Advisors
I’m a financial adviser, and I’ve used Facebook advertising to find new clients. The platform has been incredibly effective for me—and the good news is that it can be just as effective for you too!
After following my friend’s advice, I ran Facebook ads to find local people interested in hiring a financial adviser.
Facebook is a great way to reach local people.
You can target people based on location, age, interests, etc. You can even target people based on the type of business they are interested in.
As a financial adviser, I used Facebook ads to find people who were interested in hiring a financial adviser.
How to Create a Successful Facebook Ad Campaign For Financial Advisors
To create a successful Facebook ad campaign, you’ll need to know your target audience and set a goal for your campaign. You can do this by using engaging images, choosing the most effective ad type for your business, writing compelling ad copy, doing A/B testing and optimizing your ads for the best results.
- Know Your Target Audience
Your target audience is one of the most important aspects of creating an effective Facebook ad. You should research this subject as much as possible before creating any ads because it will allow you to pinpoint exactly who you want to reach with each individual campaign. For example, if you’re an advisor who specializes in divorce settlements then “divorcees” would be an appropriate target audience; however if not enough people search for terms related to this topic then it may prove ineffective at generating conversions because there won’t be enough traffic coming through on those keywords either way!
Determine Your Target Audience
You should always have a clear idea of who you want to reach. This is the first step in developing a successful Facebook marketing strategy for financial advisors.
For example, if you’re aiming at younger generations of investors, you might use Facebook’s Audience Insights tool to find people who are similar to your target audience and then use those insights as the basis of your content creation strategy (we’ll talk more about this later).
Alternatively, if you’re focusing on reaching retirees or people with specific interests like investing or traveling, it may be worth using the Lookalike Audience feature instead.
Set Your Marketing Goals
Before you start your Facebook marketing campaign, it’s important to have a clear understanding of your goals. You can’t expect to see results if you don’t know what those results are.
For example, do you want more leads? Do you want more clients? Do you want to post more educational content that will attract high-quality prospects? Or maybe all three! Whatever your goals are, be sure they’re specific and realistic. For example, if one of your goals is to increase sales by 20 percent in 3 months but last month’s sales were only $10k and your average sale is $1k per client—there’s no way that will happen unless something miraculous happens (which never happens).
Be ambitious with setting these targets; make them challenging enough but also achievable within the constraints of time and resources at hand. If this is too much work for now or feels overwhelming due to limited resources then perhaps our Facebook Marketing 101 guide might be helpful so make a note below!
Use Engaging Images
Images are an essential component of your Facebook marketing strategy. They should be relevant to your business, engaging, and inspiring emotion. Use high-quality images that aren’t too busy or too small, and avoid images that are dark or unclear.
Choose the Most Effective Ad Type for Your Business
When it comes to Facebook ads, there are tons of options. The trick is choosing the ones that are most effective for your business. Here are some of the most popular ad types and some tips for using them best:
- Promoted Posts: These ads allow you to promote a post on your page by paying an additional fee. This can be beneficial because it lets you reach people who aren’t already following you or who might not have seen the original post in their newsfeeds. You can target specific demographics, locations, interest groups and more with these ads (and even set up conversion tracking so that you know how many leads or sales each one generates).
- Sponsored Stories: Like promoted posts, sponsored stories allow advertisers to promote their content through paid placement in other users’ newsfeeds—the difference being that here this content is displayed as an image or video instead of text-based links like those found under promoted posts. The goal is usually to increase awareness about something rather than drive conversions directly through sales.) For example if someone shares one of your videos on their newsfeed without having clicked “share,” then Facebook will show another user this same video within their own feed as well as let them know that it was originally shared by someone else (and maybe even who they are). This way they’ll hopefully check out what’s going on too!
Write Compelling Ad Copy
- Make sure the ad is relevant to your target audience. You need to know who you are selling to and what they want, so get granular with your targeting.
- Use a headline that is attention-grabbing. Your headline should be clear, concise, and interesting enough for people to click on it.
- Use a subheadline to further explain the headline and give more information about the product or service being offered in the ad copy itself. Don’t forget this step!
- Include a call-to-action (CTA) button at the end of all of your ads which gives people an opportunity to follow through with their interest in what you are offering by clicking on it and receiving more information about it from another source such as an email inbox or landing page URL link.. For example: “Click here now!” Or “Register now!” Or “Shop now!” etc…
Do A/B Testing
A/B testing is a method of comparing two versions of an ad with the goal of finding out which performs better. To see how this works, let’s say you want to improve your conversion rate from 0.5% to 1%. You can create two ads: one that uses “Wealth Management” in the headline and another that uses “Investment Advice”. Then, you’ll set up a Facebook Ad campaign with these ads and measure the results over time (which we’ll discuss later). If after six weeks your version using “Investment Advice” has outperformed your other version by 10%, then you’d know that it’s time for you to change all future ads so they use this wording instead.
Optimize Your Ads For The Best Results.
- Facebook Power Editor: This program is a desktop version of the Facebook Ads Manager and has many of the same features. It’s easy to use and free, but only works on your own computer.
- Facebook Pixel: This code allows you to track conversions from ads or other marketing efforts by sending pixels through an “audience pixel” on your website, in emails, or through third-party tracking software like Google Analytics. It also allows for retargeting potential customers who have visited your site by showing them relevant ads based on past behavior (for example: someone who visited the finance page may see an ad for specific products). You can test this code yourself, but if you want help getting it set up correctly then we recommend hiring an expert consultant.
- Facebook Ad Manager: This tool helps create custom audiences based off of user data collected by your pixel as well as tracking how well each campaign performs over time (and more). It provides helpful metrics including cost per action (CPA), which measures how much it costs per new customer acquired through advertising; cost per click (CPC), which measures how much money advertisers spend when someone clicks on their ad; return on ad spend (ROAS), which estimates how much profit was generated compared with what was spent; conversion rate optimization (CRO), which creates A/B tests based off historical data so that you can test different messages before deciding whether they’re effective enough for future use. By using these tools together with other analytics software like MailChimp or Salesforce—you’ll get even more insight into what works best for your business!
If you’re willing to spend some time and money on your Facebook ad campaigns, you can see some great results.
If you’re willing to spend some time and money on your Facebook ad campaigns, you can see some great results.
But if you are not willing to invest in yourself as an advisor and an entrepreneur, then it may be time to re-evaluate your profession.
Facebook Marketing For Fitness Pros
The world of Facebook marketing is complex, but you can use it to promote your gym or studio. This guide will help you learn about Facebook marketing, stand out in the fitness industry, and get more clients by using this powerful platform.
What is Facebook Marketing?
Facebook marketing is a strategy that uses Facebook to promote your brand, products and services. It includes creating a Facebook Page, posting content and engaging with fans.
Facebook is the most popular social media platform in the world with over 1 billion monthly active users (MAU). The vast majority of these users access Facebook on mobile devices, which means it’s critical for you to have an effective mobile strategy if you want to reach them all.
Facebook Marketing allows businesses to interact directly with their customers through posts and ads that appear on users’ News Feeds as well as sponsored ads that appear at the top of search results when people search for relevant keywords or hashtags.
Why Is It Important?
As a fitness professional, you want your brand to be seen by as many people who can benefit from it as possible. And since you’re in the business of helping people feel good about themselves and their bodies, Facebook is an excellent way to reach that goal.
Whether it’s through:
- Building a community around your brand and then encouraging them to share with their friends (which helps expand your reach)
- Creating informative content that gets shared by people looking for information (content marketing)
How To Stand Out In The Fitness Industry
To stand out in this crowded industry, you have to be unique. You have to be authentic. You have to be consistent, active and helpful (and responsive).
Why You Need A Facebook Marketing Strategy
If you’re a personal trainer, fitness instructor or any other kind of health and wellness professional, you need to have a Facebook marketing strategy.
Why? Because the competition is fierce in this industry—and it’s only getting more intense as more people start dabbling in health and wellness as a way to combat stress, improve their quality of life and lose weight.
As such, if you want to show up on the radar screens of potential clients or customers for your business—and make sure they know who you are when they do—you need an effective social media strategy that stands out from the crowd.
What Is A Facebook Marketing Strategy?
A Facebook marketing strategy is a plan for how you will use Facebook to grow your business. It’s a process, not something you do once and then forget about. In fact, as your goals and audience change over time, so too should your Facebook marketing strategy.
When developing your strategy, consider three things:
- Your goals: What do you want to achieve with the platform? Are they long-term (such as increasing brand awareness) or short-term (such as generating more leads)? The answer will help inform how much time and energy you should put toward promoting on it every day.
- Your audience: Who are the people who buy from businesses like yours? Where do they hang out online? You need to know what channels they use regularly so that when someone mentions them in conversation with friends or colleagues at work—for example “I love CrossFit!”—they’ll think of your gym first when deciding whether or not its worth trying out.*
9 Major Components Of A Winning Facebook Marketing Strategy
Facebook is the largest social media platform in the world, with more than 2 billion monthly active users. It’s also one of the easiest ways to reach your target audience and build trust with customers who already know you. For fitness pros, Facebook can be particularly helpful since it can be used as a tool to drive traffic to your website or blog and expand your reach by sharing relevant content on other social media platforms.
There are several components that make up a winning Facebook marketing strategy:
What Content To Post On Facebook For Your Gym Or Studio
- What kind of content should you post?
- How often should you post?
- What kind of content gets the most engagement?
- What kind of content is best for your audience?
We’ve listed some key components to include in your strategy, but remember that a plan should be tailored to you and your business. The best way to get started is by doing some research into what’s working for other fitness professionals. Then, take a look at your own content—what are you already producing? What message do you want people to get from your content? What are the most important things for customers of this type of business to know about it?
Once you’ve got the basic outline of what kind of content you’d like to produce and how often, then it’s time for some execution!
Facebook Marketing For Gyms
Whether you’re a new fitness studio owner or a seasoned one, connecting with your ideal client can be a difficult task. You’ve put a lot of effort into fine-tuning your marketing efforts to help build your client base and you’ve managed to free up some of your time to connect with clients in-person by implementing fitness software at your studio. Face-to-face interaction is great, but it’s also important for you to know how to connect with clients and reach your target audience outside the studio as well. That’s where social media comes in.
Facebook advertising, specifically, is a hyper-targeted way to get the word out about your gym or fitness studio and reach your ideal customer on social. The best part: Facebook ads are relatively inexpensive—especially when compared to more traditional advertising outlets—which is probably one of the many reasons 68% of those in the fitness industry use Facebook advertising to market their businesses.
Ready to join in? We asked several of our Mindbody Certified Consultants for their best tips and insights from their own high-performing fitness ads—and they delivered. So whether you’ve just started experimenting with Facebook ads or have been running ongoing campaigns, keep these five expert tips in mind when ramping up your Facebook ad strategy:
1. Micro-target your audience
It can be tempting to target your Facebook marketing efforts to anyone and everyone. However, Mindbody Certified Consultant and fitness marketing expert Paul Hickey suggests doing just the opposite: “A good place to start is by creating a profile of what your ‘ideal’ client looks like and de-constructing from there, to eventually build a profile with numerous attributes, i.e., healthy living interest, nutrition, running, fitness, purchases online regularly, eco-friendly, etc. Aligning these attributes with the goals and beliefs of your business is a form of micro-targeting your desired, relevant audience.” According to Paul, the more specific, the better. Otherwise, you’ll simply waste marketing spend on prospects that aren’t likely to convert into gym members.
Paul created the ad below for a fitness business using his micro-targeting technique with great success. This ongoing ad promotes the business and drives website traffic with a “rolling” daily budget of €3. It targets individuals living in Dublin with interests in Pilates, health and wellness, physical fitness, and yoga. To date, it’s reached over 18,000 people with over 2,000 link clicks (of which 1,770 were “unique clicks”) to the Pilates Performance website.
2. Focus your ad content, too
Like micro-targeting your target demographic, your ad itself should be relevant to the audience you’re marketing to. Mindbody Certified Consultant and fitness marketing expert Connie Holen advises, “Get specific with your offers and promotions. When you create packages that help people reach specific goals it becomes a lot easier to focus your advertising budget to the people most likely to respond.”
For example, Connie created the ad below targeting newly engaged, 18-35-year-old women living within ten miles of the Pilatesmith studio. With a clear value proposition, eye-catching visual, and focused messaging sent to a narrow target market, her strategy is working—with over 90 landing page visits in just a few days!
Bonus Tip: Use the “Audiences” feature within Facebook Ads Manager to create “Saved Audiences” based on demographic and interest data ahead of time. Once they’re built, you’ll save time creating ads in the future.
Bonus Tip: Use Facebook’s Dynamic Creative feature, which automatically split tests and delivers the highest performing combinations of your ad creative, including images, videos, titles, descriptions, and call-to-action (CTA) buttons. Pay attention to your top performing combos and repeat for future ads.
3. Use the Facebook pixel to your ad-vantage
The Facebook pixel is a powerful piece of code that can be easily added to your website to take Facebook marketing efforts to the next level. It tracks visitor behavior, like when someone views your website, visits a certain page, or takes a particular action–like buying a class package, for example. Once added to your website (here’s how to do it), you can create “Custom Audiences” to retarget visitors based on set criteria.
Connie implemented the below ad for another studio with the goal of sending retargeted traffic to the yoga studio’s intro offer page to increase new member sign-ups. She created a custom audience of people who had visited the studio’s website within the last 10 days but excluded current Mindbody clients. Why did it work, according to Connie? “Focus! The ad follows up with potential clients who have some level of awareness of the studio already and shares a relevant testimonial and promotes the intro offer.” With over fourteen intro offer sales and $500 in additional revenue earned from just one Facebook ad, this is a technique worth trying for your studio or gym.
Bonus Tip: Diversify your ad strategy and use both “Saved” (interest and demographic-based) and “Custom” audiences (using your website pixel) to make sure you’re targeting prospective customers at each stage of their journey. Connie suggests, “Retargeting ads like this one can be an effective way to close the loop on warm leads to increase sales. However, this tactic is best used with other promotions that will drive initial traffic to the studio’s website.”
4. Prioritize video-centered ads
Videos are an attention-grabbing way customers can learn about your brand. According to Paul Hickey, “More and more I am tending to video-based Facebook advertising as Facebook videos are now watched more than YouTube videos by consumers.”
Paul shared the video-based ad, below, to drive sales for a spring offer using defined target audience criteria. The ad performed well, with a reach of over 12,000 over four days with a defined budget of €75, a cost of €0.02 cents per view, and 42 unique link clicks.
Bonus Tip: Keep videos short and to the point (fifteen seconds or less), and don’t require volume for those scrolling without sound. Because users are often scrolling quickly, and on mobile devices, it’s important to customize your video advertising efforts accordingly.
5. Bring in the experts
Leveraging Facebook ads can be essential to standing out in a competitive market, however, it can take a lot of time and effort to D.I.Y. Mindbody Consultant KK Hart says, “Consistently, I find that when clients run their own digital ads they run into persistent issues such as overspending, lacking clarity on goals, no measurements to define success, and overall not being able to be strategic to reach their target market.”
The lesson here: If you’ve implemented the tips above, and aren’t finding the success you’re looking for, it may be worth bringing in additional expertise. If you do, look for someone who is both an expert in the fitness industry and has vast experience in strategic digital and social media marketing.
Facebook Marketing For Healthcare
Facebook is the undisputed leader of the pack with close to 700-million registered users, including nearly half of the American population. But more important than size alone, Facebook is fast becoming a primary resource for users looking for health information.
Over 40 percent of respondents in a survey by National Research Corp. rely on social networking for health info, and nearly all of those people (94 percent) turn to Facebook. They are looking for healthy living ideas, such as diet and exercise, to find health events, and to view health education videos from hospitals, medical practices and other healthcare providers.
But social media in general, and Facebook in particular, provides a two-way communications channel for healthcare marketing. Individuals can connect with others interested in the same medical topic, illness or injury, and in some instances give and get feedback from health facilities.
Although Facebook may not be appropriate in every situation, hospitals, pharmaceutical and device manufacturers, individual and group providers, and others in healthcare marketing are increasingly aware of the business benefits that social media holds for them.
7 business and marketing benefits of Facebook.
Here are some of the benefits of using Facebook as part of your healthcare marketing plan:
Remember that the best approach, however, is in using Facebook as one of several, interrelated tools in a coordinated (synergistic) marketing, advertising and public relations plan.
Personal, Group and Business Pages on Facebook
The three types of Facebook pages can look similar, but each has a different role and basic terminology.
So…which is best? Individual circumstances or needs might lead you to use any or all of these types.
A personal profile is, well, personal, and social…and probably not appropriate for business objectives. Some business figures have a second, and purely personal account for close friends and family. Professional guidelines point providers away from having Facebook “friends” to avoid potential legal and ethical issues. (We’ll discuss legal and professional reputation issues in a future installment.)
Facebook Groups are typically for topic-focused discussions. Accordingly, Groups are often short term, non-commercial, and may be of limited use in a sustained marketing effort. They could, however, serve briefly as support for a primary (business) account.
For anything beyond the most incidental reference or casual mention, commercial or business activity can only be via a business page, according to the Facebook rules. Comparisons indicate that a Facebook business page is the better platform for continuing relationships with customers, patients, fans or readers.
Where do you fit as a Facebook Business Page?
A personal profile requires only a simple sign-up at Facebook.com. But for a business marketing fan page, you’ll want to read the various terms and conditions, privacy information and other instructions. You’ll need to create one personal profile to login to Facebook, and then you can create and administer one or more business pages.
But as simple as it seems on the surface, Facebook can get a bit complicated. Fortunately, there’s a Facebook Help Center. And you’re welcome to talk with us about your marketing and advertising message. (Facebook also has a Facebook page…several, actually.)
You may also need some guidance in deciding where you fit among the following six primary categories. You’ll need to select one main heading and one sub-heading, so review the full options first, using the dropdown menus at Create a Page.
Look at a few Facebook Business Page examples.
The design and layout of a Facebook business page is similar to a personal page. The Mayo Clinic page is a good example.
The logo and branding appearance carries over to the Facebook page. The Wall tab (where most people will begin) presents Mayo’s News Feed, along with visitor comments. The Info tab begins with “request an appointment” phone numbers, with space for topics such as “about” and “mission.” There are other tabs for pictures or videos, events, questions and links, plus user-defined tabs for even more customization. Facebook for the Dana-Farber Cancer Institute (in the Non-Profit Organization category) has a custom tab about the opening of their Yawkey Center, as well as tabs for contests and a poll. Should you have a Facebook page? We like Facebook. And in the social media world there are a lot of benefits in playing the biggest game in town. But—and this is an important BUT—we can’t recommend any healthcare marketing strategy, tactic or media in a vacuum. Facebook isn’t going to do an effective job without other basics in place, and if it fits in a well-considered overall marketing plan. Facebook can build loyalty, enhance your brand (reputation), drive traffic to your website, help with search engine optimization, give you a forum to interact with patients and the public, and more. Let’s talk…it might (or might not) be right for you. More in this series: Social Media in Healthcare Marketing Facebook and other social media platforms are constantly evolving. Watch for more about Facebook in this continuing series of articles from Healthcare Success. Our in-depth article titled How to Profit from LinkedIn is online here. We also cover social media and other timely topics on our blog. And, we update the Healthcare Success Facebook page regularly. Please click through…we’re certain you’ll LIKE us.
The logo and branding appearance carries over to the Facebook page. The Wall tab (where most people will begin) presents Mayo’s News Feed, along with visitor comments. The Info tab begins with “request an appointment” phone numbers, with space for topics such as “about” and “mission.” There are other tabs for pictures or videos, events, questions and links, plus user-defined tabs for even more customization.
Facebook for the Dana-Farber Cancer Institute (in the Non-Profit Organization category) has a custom tab about the opening of their Yawkey Center, as well as tabs for contests and a poll.
Should you have a Facebook page? We like Facebook. And in the social media world there are a lot of benefits in playing the biggest game in town. But—and this is an important BUT—we can’t recommend any healthcare marketing strategy, tactic or media in a vacuum. Facebook isn’t going to do an effective job without other basics in place, and if it fits in a well-considered overall marketing plan. Facebook can build loyalty, enhance your brand (reputation), drive traffic to your website, help with search engine optimization, give you a forum to interact with patients and the public, and more. Let’s talk…it might (or might not) be right for you. More in this series: Social Media in Healthcare Marketing Facebook and other social media platforms are constantly evolving. Watch for more about Facebook in this continuing series of articles from Healthcare Success. Our in-depth article titled How to Profit from LinkedIn is online here. We also cover social media and other timely topics on our blog. And, we update the Healthcare Success Facebook page regularly. Please click through…we’re certain you’ll LIKE us.
Should you have a Facebook page?
We like Facebook. And in the social media world there are a lot of benefits in playing the biggest game in town. But—and this is an important BUT—we can’t recommend any healthcare marketing strategy, tactic or media in a vacuum. Facebook isn’t going to do an effective job without other basics in place, and if it fits in a well-considered overall marketing plan. Facebook can build loyalty, enhance your brand (reputation), drive traffic to your website, help with search engine optimization, give you a forum to interact with patients and the public, and more. Let’s talk…it might (or might not) be right for you.
Facebook Marketing For Higher Education
If you are in higher education, it’s likely that your institution has a limited budget and wants to be sure that every dollar spent will get results. This can be difficult to achieve with traditional advertising methods such as print ads, radio spots and TV commercials—all of which have high production costs but minimal return on investment. Fortunately, online marketing is a much more cost-effective way to find new leads. Using Facebook ads can help you generate more traffic from qualified prospects without breaking the bank.
Facebook Marketing For Higher Education
- Facebook is a great place to promote your institution
Facebook is an excellent platform for advertising higher education institutions and their programs. It has the largest audience of any social media platform and offers many ways to interact with potential students.
Higher education is a unique industry.
Higher education is a unique industry. It’s a great place to advertise for several reasons:
- Higher education is a large industry, with more than 23 million students enrolled in over 7,000 degree-granting institutions across the U.S., representing $654 billion in annual spending on higher education.
- The market can quickly adopt new technology and services, which makes it more competitive than other industries.
- There is no single product or service that defines higher education; rather, it’s a collection of different products and services that each play their own role in the educational ecosystem (e.g., schools offer different programs that help students achieve different goals). This makes advertising within this niche easier than many other niches due to lack of competition between brands attempting similar things (e.g., storytelling).
In the world of education, money is sparse but quality of life is a top priority.
In the world of education, money is sparse but quality of life is a top priority. Many faculty members are unable to take on new classes due to workloads and limited resources. In order to attract students and faculty, universities need to make themselves stand out from the crowd—and they can do this with social media marketing.
If your goal is to maximize leads and grow your enrollment numbers, you can use Facebook’s advertising tools to achieve these goals.
If your goal is to maximize leads and grow your enrollment numbers, you can use Facebook’s advertising tools to achieve these goals.
Facebook is an ideal platform for higher education marketers because it allows them to reach prospective students directly with targeted ads that are focused on their interests and needs. These ads can be used in a number of different ways:
- To target specific groups of people who might be interested in enrolling in your school. For example, if you have a program geared toward working adults who want to earn a degree online, then you could use Facebook’s targeting options to find someone who matches those criteria and advertise directly at them. This will help cut down on wasted time by not showing up in front of people who don’t meet the relevant criteria for selecting your school as an option. It also increases the chances that those ads will perform well so that they generate more leads than other campaigns where you were just casting a wide net through Facebook’s algorithm instead of being deliberate about targeting only potential students.* To promote events related to campus life or academic programs offered by your institution.* To promote webinars featuring faculty or staff members from other universities (e.g., guest speakers) who might be able to provide helpful insights into topics related specifically how they’ve been successful using certain strategies while still achieving results within budget constraints while doing so successfully without having spent too much money on marketing efforts like advertisements which have resulted thus far into actually generating very few results whatsoever – namely because
If you have ever run an ad on Facebook, you know that it doesn’t take long for your budget to be spent.
If you have ever run an ad on Facebook, you know that it doesn’t take long for your budget to be spent. Facebook ads are more expensive than Google ads because they are more targeted and effective.
The cost per click (CPC) on Facebook is typically higher than it is on other platforms like Google Search or LinkedIn Ads. The CPC can vary by industry and product, but in general, the average cost of a click on Facebook is $0.72 compared to $2.37 across all industries and products according to AdEspresso’s findings from March 2017. This means that if a student searches “online certificate programs” they could see your ad as one of their top paid results in search engines like Bing or Google as well as right-hand side bar ads or sidebar ads below organic search results—but if that same student clicks through from their friends’ feed after seeing your post about launching a new course then those costs can skyrocket up quickly!
Imagine you run an ad with a $20 daily budget, yet you only receive two leads for $10 each.
It’s important to understand that Facebook ads are more expensive than Google Ads, and you will need to make sure your marketing budget is not exceeded by the results of your Facebook campaigns.
When running ad campaigns on both platforms, it’s easy to get carried away with spending money on one channel or another without considering how much they cost in relation to each other. A $20 daily budget on Google Ads could lead to several hundred dollars per month in ad spend if you aren’t careful (assuming 10 clicks per day). This can add up quickly as well!
Overall, Facebook ads are more complicated than Google ads and require much more monitoring, but the targeting options are more robust than any other platform.
As you can see, there are a lot of different ways to use Facebook ads. If your institution is on the fence about using them, this post should help you make up your mind.
As we mentioned at the beginning of our post, Facebook has more targeting options than any other platform out there. This is great news for institutions in higher education because it means you can reach students (or potential students) who may not be searching for schools on Google.
The other advantage that Facebook has over Google is its ability to target specific demographics like age and location. This will allow you to target specific groups within your school’s alumni base or current students as well as target prospective students who are located nearby yours based on their current location settings or IP address data that’s stored with each profile (if they aren’t set otherwise).
Online advertising is important for institutions in higher education.
Online advertising is a great way for institutions in higher education to reach a large number of people with little cost. It can be used to target specific groups of people and generate leads.
In this article, we’ll look at how online advertising works and why it’s important for institutions in higher education.
Facebook marketing is an important part of any business’s digital marketing strategy. Higher education institutions, especially, need to make sure that their ad spends are effective and that their ads reach the right audiences. It can be tempting to go with a cheaper alternative like AdWords or Bing Ads, but if you want high-quality leads and conversions then Facebook is the best option for you!