In this guide, we review Facebook Marketing For Businesses, Facebook Marketing For Car Salesman, Facebook Marketing For Chiropractors, Facebook Marketing For Churches, and Facebook Marketing For Chrome.
It’s no secret that social media is a powerful marketing tool. It gives you access to millions of people and helps you reach them in a personal way—something traditional advertising can’t do. However, simply being on Facebook isn’t enough to build a successful business. You need to really use Facebook as a marketing tool in order to effectively connect with your audience and grow your business.
Facebook Marketing For Businesses
Create Compelling Content
- Content marketing is the process of creating and distributing valuable content to attract, convert and retain a clearly defined audience.
- The importance of content marketing is that it helps you to: create relationships with your customers, build trust, increase brand awareness and generate new leads. It also helps you to improve the quality of your website traffic as well as increase conversion rates.
- Create content around what people are looking for in Google search results – this will help you get found by potential customers when they are searching for something related to your business on Google or other search engines/websites.
- Use media such as blogs or videos on social media platforms like Facebook or Twitter at least once per week – this will help keep customers engaged across different channels so they will spend more time interacting with your business which could lead them becoming long-term customers!
Use The Right Facebook Tools
If you want to be successful with Facebook, it’s important to use the right tools.
- Facebook Insights: This is where you can get detailed insights into your followers and the performance of your posts. It will show you how many people have seen your post and how much engagement you are getting from each post. It also provides demographic information like age, gender and location of people who like your page or follow it. You can use this information to understand which posts are most popular among your audience so that in future when creating content for social media campaigns, it becomes easier for businesses owners to create relevant content for their target audience.
- Facebook Pixel: This tool helps businesses track conversion rates on their website by installing a piece of code into their sites which allows Facebook Analytics (their analytics platform) track any sales made through these websites after clicking on those links within Messenger conversations from customers’ mobile phones or desktop computers – all without any additional effort required from them apart from having previously clicked through one link leading back towards this business’ website during an interaction between two parties
Promote Your Page On Your Website And Other Channels
After you’ve created your Facebook page, the next thing to do is promote it. You can do this by adding social media buttons to your website, including a link to your Facebook page in email signatures and print materials — but be sure to keep them consistent!
Leverage User-Generated Content
User-generated content (UGC) is a great way to expand your reach and build brand loyalty.
When customers feel like they’re an integral part of your business, they become more invested in it. They’ll want to tell their friends about you, and recommend you on social media sites like Facebook, Instagram, Twitter—and even Yelp!
Ask customers to post photos of them using or wearing your products. Or ask them for testimonials about how much they love your products or services. This helps other people see that other real people are using and enjoying the things you offer them too!
Post At The Right Time
It is important that you post at a time when your target audience is online. If you post at 3AM, very few people will see it. Similarly, if you post during the middle of the day on weekdays, no one will see it then either. It’s best to post between 8am and 5pm during the week and all day on weekends if possible.
If you want to get an idea of when your fans are online, Facebook provides analytics for each post so that you can see how many people saw it, who saw it and what time they saw it.
Track Your Results And Optimize Your Strategy
Tracking your results and optimizing your strategy is one of the most important parts of a successful Facebook strategy. There are three main ways to track your results:
- Analytics – You can integrate your Facebook page with a third-party analytics platform like Google Analytics or Adobe Analytics, which will help you understand how many people are interacting with your content, where they’re coming from, what they’re clicking on and even what time of day they’re most likely to engage with you.
- Insights – Another way to measure success is by looking at the data provided by Facebook itself via their analytics tool called Insights. It gives you information about who’s engaging with your posts and how many likes or shares each piece gets over time. This can be helpful when trying different tactics for different kinds of content (e.g., images vs videos).
Being on Facebook is not enough. In order to build a successful business, you should really use Facebook as a marketing tool.
Being on Facebook is not enough. In order to build a successful business, you should really use Facebook as a marketing tool. You can use it to build your brand, increase sales and reach out to your target audience.
Facebook is one of the most powerful marketing tools for businesses because it allows them to reach out to their customers directly and interact with them easily. It also helps them in building a strong brand image by creating an online presence that connects with people globally at any time of the day or night, 24/7 (or even on weekends).
Facebook Marketing For Car Salesman
The internet is a great place to market your car dealership. If you use the right channels, you can reach millions of potential customers who would otherwise be impossible to find on the street. However, if you don’t know what you’re doing with Facebook marketing, it can lead to wasted time or worse: a bad reputation. To help you avoid that fate and start driving more sales from your online presence, here are some tips on how best to utilize Facebook for your business:
Why Market On Facebook?
Facebook is a social network, which means that it’s a place where people can connect with each other. Mainly, though, they use it to share photos and videos with their friends. The world’s largest social network has over 2 billion users today and more than half of them log in every day to check out what their friends are up to.
That’s why Facebook is so great for marketing your car dealership: it has an enormous audience that you can reach easily and cheaply by placing ads on the site.
The best part about using Facebook for your dealership’s marketing campaigns? It will help you build awareness among potential customers who aren’t yet aware of what you offer or how much value your services provide—and then convert those new leads into sales!
How To Set Up Your Business Page On Facebook
- Create a Facebook page
You can use your personal Facebook profile to create a business page, but it’s easier and more professional to create a new page for your business. Once you’re logged into your personal account, look for the “Create Page” button in the drop-down menu of tools on the left side of any Facebook screen (you should see it if you click on “Businesses Settings”). The first time you visit this tool, it will ask for permission to access some of your personal information so that it can verify who you are. Click “Allow” or “Continue”.
- Add an Image & Cover Photo
Once you have created a new page for YOUR BUSINESS, go back into “Business Settings” so that you can customize what people see when they land on YOUR BUSINESS’S PAGE: -Click on ‘Edit Page’ in upper right corner; -Click ‘Page Tab’; then ‘About’. Now enter whatever information about yourself/your business that makes sense! It doesn’t need to be too long but try not to get too wordy either because no one wants read anything longer than two sentences at once–and definitely no paragraphs;) Oh yeah and don’t forget those social proof badges too! If necessary put them somewhere else like below instead.”
Getting Followers
Getting followers is the first step to success for any business. The more people who follow your business page, the more exposure you’ll have, which will help you attract new customers.
To get followers, make sure your business page is set up correctly and then use a call to action on it. A call to action is an instruction that tells viewers what they should do next—for example: “Like us on Facebook” or “Book an appointment now.” If someone likes or shares your page after they see this call to action, it means they want to do what it says!
You should also try inviting users who have already liked your page in order to get them involved with regular updates on Instagram too (i’ve included some tips below). This can help increase engagement levels while also encouraging existing fans of yours who haven’t followed along since setting up their accounts back when they were new products being sold by businesses like yours might not realize how much great content there has been posted since then until seeing everything together at once again….
Engage With Your Followers
One of the most important ways to engage your followers is by responding to comments and questions. If someone has a question about one of your products, you should always try to answer it as quickly as possible.
When someone comments on a post or shares one of your posts with their friends, respond with a personal message thanking them for their support and letting them know how much you appreciate it!
If there’s an opportunity for people to win something, use that in order to get more engagement from your audience! For example: “Comment below if you want one of these new hats!” This will encourage Facebook users who are interested in winning those free products (or anything else) into commenting on your post which means more engagement at no cost whatsoever since they don’t have much incentive otherwise.
Promote A Sale Or Event
Run a Facebook promotion or event.
To help you promote your sale or event, we’ve included some great tips below. Be sure to check out our other sections for more ideas on how to market your business through the power of social media:
- Make sure you have all the right information on your Facebook page. For instance, if you’re running an event that is meant for children and families, it’s important that this is clear in all posts about the event. Also make sure that any restrictions (such as whether pets are allowed) are also clearly stated before people RSVP and buy tickets.
- Use a good call-to-action (CTA). A CTA should encourage people to take immediate action—for example, “Book now!” followed by details about what they should do next (like clicking on an email link). You can also offer them something special if they act now—for example, give them priority seating at no extra cost if they sign up today rather than tomorrow!
- Always engage with followers when possible because engagement increases trustworthiness among fans while boosting awareness among non-fans who may not be familiar with your business yet but will likely follow suit once they see how much fun everyone else seems having! Encourage engagement by offering discounts or special offers every time someone comments about something related to one of posts being shared across social channels.”
Use these tips to generate more sales for your car dealership.
- Create a Facebook page for your dealership.
- Add a content calendar to your Facebook marketing plan and create posts on a regular basis.
- Use Facebook ads to promote your car sales, specials and incentives.
Facebook Marketing For Chiropractors
Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet marketing world they are always changing. Facebook regularly changes its algorithm. This makes it more difficult to do effective Facebook chiropractic ads.
So, let’s talk about the do’s and don’ts of chiropractic Facebook ads. Following these guidelines can be the difference between generating consistent new patients from Facebook or having your Facebook ad account completely disabled.
No practice wants to lose the ability to generate new patients with chiropractic Facebook ads. So it’s crucial that you follow these do’s and don’ts whether you are doing Facebook ads yourself or you are working with an agency like ours.
First, let’s start with the don’ts of chiropractor ads. These don’ts will help you stay in compliance with Facebook’s advertising policies. Ignoring these warnings can lead to your ads being rejected or your Facebook ad account being completely shut down. So please heed these warnings.
#1 Don’t Use Questions
According to Facebook ad policies you cannot use questions that ask about a person’s health status in your chiropractic Facebook ads. For example, “Do you have back pain?” Instead, you need to turn this into a statement. But, you even have to be careful with this as well.
This is how Facebook says it “Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.”
So the issue lies with the physical medical condition of the person. If your chiropractic ads on Facebook’s title or description implies, for instance, a person has back pain then it’s violating the personal attributes advertising policy of Facebook.
Here is a screenshot from the personal attributes section with examples.
You will notice that each of the examples that are not allowed use the word “you” or “your”. This type of wording will almost always get your chiropractic Facebook ads rejected.
Direct questions cannot be used in Facebook advertising. For the average person, when an ad comments on their life (even accidentally), it hits a little too close to home and will lead to too many complaints about the Facebook platform. So they will likely reject all uses of question marks in chiropractic Facebook ads, especially as it relates to a person’s health.
Instead of using questions focus on statements that can still connect with an individual who is sick or suffering. The wording you use can make a significant impact on your target audience if you have an agency that really understands chiropractic Facebook ads.
#2 Don’t Insinuate a Cure
When you make statements in a Facebook ad as part of your chiropractic marketing you have to be very careful in order to not violate Facebook ad policies. Any statement that could be insinuated as promising a cure will not be accepted.
Facebook may not even tolerate something as innocent as “Chiropractic Helps Back Pain” as they could consider that a truth claim for Facebook Chiropractic ads. Using assumptive language will frequently get your ad rejected. So stay away from using words like “will”, “does”, and even “has”. Instead, you need to use words like “may”. So for instance, “chiropractic may help back pain” maybe flag under Facebook’s misleading claims policy. I know it’s ridiculous but this is Facebook’s rules if you want to advertise on their platform you have to play by their rules.
This is how Facebook says it “Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment or weight-loss claims.” So according to Facebook to imply that chiropractic helps back pain in your chiropractic Facebook ads is misleading because not every person who reads the ad will be helped by chiropractic care.
Another topic you need to be very careful with is anything related to vaccines. Not just ads but also posts or videos that mention vaccines may have negative consequences to your entire Facebook page, ad account, or business manager.
As Facebook states in their advertising policies under section 31 “Ads must not discourage people from vaccination or advocate against vaccines.”
So don’t insinuate a cure and stay away from even mentioning vaccines to stay within Facebook guidelines.
#3 Don’t Use Pictures with Red Painful Areas
Another issue with Facebook ad policies for chiropractor ads has to do with pictures. Facebook will generally not accept pictures with people in pain who have red painful areas highlighted.
If you would like to attempt to get a full understanding of Facebook’s ad policies you can read them here. But, be careful! Many things must be learned simply from trial and error.
At Upper Cervical Marketing we do over $300,000 worth of chiropractic Facebook ads for our clients every year. Even our experts have trouble getting ads approved sometimes due to constant algorithm changes. The last thing you want to do is get your entire Facebook page or ad account banned because you the agency you hire doesn’t understand the Facebook advertising policies.
For example, you would not want to use the image below for your chiropractic Facebook ads. There are many images that will work effectively but the key to seeing what images, headlines, descriptions will work in your chiropractic Facebook ads is testing. Everything must be tested to determine what is going to work most effectively in your area and for your specific target audience.
#4 Don’t Overcomplicate Things
As we said earlier, you only have a short amount of time to capture users’ attention, so your paid chiropractic Facebook ads must not confuse or overwhelm your target market. Rather, these should be short and straight to the point – something viewers can comprehend within a few seconds.
Your ads must have a simple headline, a descriptive message, and a clear image that’s consistent with your brand and offerings.
Also, beware of using deceptive ads as clickbait. You don’t want to anger your users or get banned from the platform because your ad misled them. Customers are the heart of your business, so building trust is of utmost importance.
#5 Don’t Forget to Proofread
One little typo might affect your practice brand’s credibility. You wouldn’t want users to comment on your mistake instead of asking about your ads, so it’s crucial to review spelling, grammar, and punctuation before posting.
Double and triple check for possible errors and have someone else look at it and read through it to make sure it makes sense and doesn’t have any of these types of errors before launching your ad.
#6 Don’t Put Your Campaign On Auto-Pilot
It is essential that you monitor your ad campaigns. Keep track of chiropractic Facebook ads performance and make changes accordingly to achieve better results. However, it is not advisable to do so on a daily basis because every time you make a change in the ad, it stops till the time it is under review. And after it resumes, it takes time for it to pick up the pace again.
Our advertising team checks all of our client ads on a weekly basis and makes changes as necessary to optimize performance.
#7 Don’t Overdo It with Text
Facebook recommends less than 20% text in all images. This means that if 20% of the image that you are using in your graphic has text on it it will likely not perform as well.
So when creating graphics for your chiropractic Facebook ads it’s important to keep your text at a minimum while still having graphics that catch the attention of your audience and communicate to your target market effectively.
Next let’s look at the dos of successful chiropractic Facebook ads.
#1 Do Run Facebook Ads
If you are an online marketing do-it-yourselfer, chiropractic Facebook ads are still extremely effective as part of a comprehensive internet marketing strategy. But, keep in mind Facebook’s compliance standards when you run chiropractic ads on Facebook.
Many times effective Facebook ads can create an initial exposure to a potential new patient for your practice. The average person will engage with your online presence and properties seven times before coming into your practice so it’s crucial to not just run Facebook ads but have your entire Internet marketing strategy firing on all cylinders.
Even within Facebook, ads are just one part of an effective strategy. Your Facebook page should have effective branding, live videos, recorded videos, posts, pictures, graphics, and more. You should also encourage patients to check-in when they visit your practice, leave you reviews on Facebook, and recommend you to friends. You can also encourage your patients to like, comment, and share your posts to give you even more reach.
Your practice Facebook page should be filled with social proof and valuable content to build trust, credibility, and likability with potential and existing patients.
#2 Do Record Videos
Video content continues to be extremely important for effective Facebook marketing today. You can use your videos in chiropractic Facebook ads, boosted posts, and more. Facebook live videos are also an effective strategy for connecting with potential new patients. Successful chiropractic Facebook ads are frequently focused on video.
Good video content for your practice Facebook page and chiropractic Facebook ads includes:
Consistent video content is a must for effective Facebook ads for chiropractic marketing. Our clients have a goal of sending in two videos per month. Once they send us their videos we optimize them to get even more reach including branding, call to actions, captions, and other important video marketing strategies.
#3 Do Know Your Target
It is crucial to an effective chiropractic Facebook ads strategy to understand your target market extensively. In order to effectively communicate and attract potential new patients within your target market, you must understand what’s important to them. Facebook allows you to be really specific with your targeting – from demographics and location to hobbies and interests and languages that are spoken. The better you understand your target market the more effectively you can utilize these tools.
Facebook Marketing For Churches
Facebook Ads is one of the most powerful ways to connect people to your church. The ad costs are affordable. And the majority of the general population is active on Facebook – making Facebook Ads an unparalleled opportunity for your church to bring the message of Jesus to your local community.
Free Bonus: Click here to download my Social Media Policy For Churches [Customizable Template] – share it with leadership and get everyone on the same page
Free Bonus: Click here to download my Social Media Policy For Churches [Customizable Template] – share it with leadership and get everyone on the same page
Case Study #1 – Fellowship Baptist Panama City
It’s a promotion for their annual Trunk or Treat event. The graphic itself is a standard text graphic. And this ad was run as a Facebook Event Ad.
And if you asked me to describe this Facebook Ad in one word, the word I would choose is: unremarkable.
Now, I’m not using that word to be demeaning. I’m simply saying that there is nothing creatively outstanding about this ad creative.
And that should be encouraging for the rest of us!
Because despite the run-of-the-mill nature of this ad, here are the results:
Now, you might wondering, “Well, how big is this church?”
Finally, when I asked Josh about his biggest takeaways from this ad campaign, he said:
“My pastor was blown away by the response. I have been mentioning Facebook Ads for a while now and it really paid off. We are in the process of using them more frequently. It just doesn’t make sense to not be using them when the return on investment is so incredibly high.”
The Facebook Ads Framework For Churches…that just works
In my opinion, the Facebook Ad campaign demonstrated by Fellowship Baptist is the ideal kind of campaign that most churches should be running.
Here’s how to do it in your own church👇
Step #1. Start by identifying a bridge event that your church already has on the calendar
It could be a Trunk or Treat event, an Easter egg hunt, a Christmas-themed community event – the options are endless.
Just make sure it’s a bridge event and preferably not a Sunday service.
What is a bridge event? It’s a church-hosted happening that resides at the intersection of community relevance and your church’s mission. You need to be able to answer the question: why would an everyday person in our community care about this event? Because for this to work, you need to reach people where they already are.
Step #2. Run a modest ad with a matching budget
How much budget should you invest in a campaign like this? As little as $100 per campaign is a great place to start.
And then when it comes to timing/frequency…when you leverage seasonal events that your church is already accustomed to doing, you can run a campaign like this 3-6 times per year.
Case Study #2 – The Rock Church Australia
Next, let’s have a look at another successful campaign. This time from The Rock Church in Australia. Here’s what the ad looks like:
Again, similar to the first example, the ad creative is just a standard text graphic. This time though, the ad links out to this church’s website and a page dedicated to this specific event.
Here’s the story behind the campaign itself, The Rock Church said:
“Last Christmas, we decided to launch a new service; a Christmas Eve Traditional Carol service. We usually spend $500 on a newspaper ad, but I convinced them to try Facebook Ads and got $100 as a first time test. The biggest challenge was breaking of a tradition; we had been using the newspaper every year for ten years.”
The big thing that stands out to me there? Resistance from senior leadership! The “we’ve always done it this way” syndrome is real.
How many of our churches are fighting this battle right now? Who among us can’t relate?
Breaking down the campaign’s results, here’s what The Rock Church had to say:
Also notice that The Rock Church is leveraging a bridge event in the form of a Christmas carol service that meets their audience where they are. This type of event is right at that intersection of community relevance and their church’s mission.
Free Bonus: Click here to download my Social Media Policy For Churches [Customizable Template] – share it with leadership and get everyone on the same page
Free Bonus: Click here to download my Social Media Policy For Churches [Customizable Template] – share it with leadership and get everyone on the same page
Case Study #3 – Grace Central Coast
Let’s have a look at one more successful campaign. This one comes from Grace Central Coast – a multi-campus church in California. This church used Facebook Ads to help launch a pair of new campuses.
Here’s what the ad looks like:
This ad is nothing more than a standard text graphic. And just like our first case study, the ad type is also a Facebook Event Ad.
Once more, it’s an unremarkable ad from a creative standpoint. And so I hope that if you take anything from this post it’s that you don’t need to be a creative wizard to pull off a great Facebook Ads campaign.
Facebook Marketing For Chrome
If you’re a blogger who spends much of their day in Chrome, then you know how useful extensions can be. If you want to simplify your workflow, get a better handle on scheduling, and manage multiple accounts more easily, this extension is a must-have.
Synchronizes your schedule with Google Calendar
- Synchronizes your schedule with Google Calendar.
- Helps you stay on top of your schedule.
- How to set up synchronization:
- Click on the clock icon and select “Connected Services” from the drop-down menu that appears.
- Select the Google Calendar option from the list (if you don’t see it, scroll down).
- Click on “Connect Account” and follow the instructions to connect your account with Chrome. Once connected, a notification will appear stating that it was successful! Now whenever changes are made in either of these apps they will be reflected in both places simultaneously! This is incredibly helpful if you want to see what appointments or events you have coming up in either place at a glance without having to switch back-and-forth between each one repeatedly during busy times throughout day.
Sends notifications to stay on top of your schedule
The next time you publish a new post on Instagram, Facebook, or any of the other platforms in this extension’s ancillary services family, it’ll send a notification to your phone and/or email. This can be extremely helpful for keeping you on top of your schedule and ensuring that no one misses out on what’s going down at your page.
Notifications can be set to repeat every 1 hour, 2 hours, 3 hours or even 4 hours (just in case). They’ll also notify if someone commented on a post—this is great for seeing how many likes each post has gotten!
The notifications function is only available for Chrome users at this time; however, other features like scheduling posts are available across all browsers.
Manage multiple accounts at once
- Manage multiple accounts at once.
- View all your accounts in one place.
- View all the information you need in one place.
If you want to simplify your workflow, get a better handle on scheduling, and manage multiple accounts more easily, this extension is a must-have.
If you want to simplify your workflow, get a better handle on scheduling, and manage multiple accounts more easily, this extension is a must-have.
Why? Because it can help you stay on top of your schedule by showing upcoming posts in an easy-to-read format. This way, you won’t miss any posts and will be able to monitor what you have scheduled in advance. The extension also makes it easy for marketers to keep track of multiple accounts from one place—simplifying the process tremendously!