Starting a local marketing campaign can be difficult. It’s important that you remember that creating a successful business is not always about the best product, but also about creating great marketing campaigns to draw in customers. If you are looking to start a company and create your own marketing strategy, the examples below may help give you some inspiration.
In this guide, we review the aspects of Examples Of Local Marketing That Worked And Why, example of local marketing strategy, local marketing segmentation, and local store marketing examples.
Examples Of Local Marketing That Worked And Why
Local marketing is a vital part of any business that wants to grow and thrive. It’s also one of the most difficult parts of starting a company, so it pays to learn from others who have been there before. The examples below are all examples of success in local marketing. They prove that sometimes, a company’s marketing strategy is what makes them stand out among the competition:
The small businesses listed below are all examples of success in local marketing. They prove that sometimes, a company’s marketing strategy is what makes them stand out among the competition.
Lemon Tree Grocery Store:
The Lemon Tree Grocery Store is an example of a local business that has been around for decades. It started as a fruit stand in the 1960s, then evolved into a full-fledged grocery store by the 1980s.
Lemon Tree Grocery Store’s success can be attributed to its excellent customer service and affordable prices throughout their history. The store itself has been featured on several news stations over the years because of how welcoming it is to customers who are walking through their doors for the first time or have been shopping there for years.
An easy-to-find location and sign — The Lemon Tree Grocery Store
- Location is key in local marketing. While it’s important to have a good location, also consider how you can help customers find your business. The Lemon Tree Grocery Store in Rockville Centre, NY has an easy-to-find location and sign that helps customers remember where they’ve seen the store before.
- A well-designed sign will also help customers find your business again. The Lemon Tree Grocery Store’s sign features bright green letters with white spaces between them so it stands out from other stores in the area.
Topping up the loyalty card — Calamares Fritos
Loyalty programs are a great way to reward your customers, and they can be an effective marketing tool.
Calamares Fritos, in Argentina, is an excellent example of a loyalty program that works. Calamares Fritos gave new customers who bought their products a coupon for a free product after buying three. This was a great deal for both customers and Calamares Fritos: the customer got something extra for being loyal, and Calamares Fritos got more sales from these regular customers.
Giving away a memorable experience — The Japanese Tea Garden San Francisco
The Japanese Tea Garden San Francisco is a popular tourist attraction, and for good reason. The garden was built in 1894, so it’s been around for awhile! You can enjoy all the beauty of this place with your family or friends. If you want to do something more than just walk around and enjoy the scenery, you can even have a tea ceremony there. This makes your trip unique and memorable because if you don’t go on any other tours while visiting San Francisco, then this one will be different from all of them!
Taking a part in the community — Duke Cannon
Duke Cannon is a cleaning products company that makes high-quality, military-inspired gear for men. Their products are designed to be tough and last a long time, which makes them perfect for the outdoors. In addition to creating military-style gear, Duke Cannon also collaborates with local communities by sponsoring events and giving back through employee volunteerism. This type of company promotion not only helps people feel more connected to their community, but it also helps promote the brand as well as its values at the same time!
Hosting an event for loyal customers — Wahoo’s Fish Taco
If you’re looking for a real-world example of how to attract local customers, look no further than Wahoo’s Fish Taco. Wahoo’s Fish Taco is a chain of fast food restaurants that has grown to over 100 locations in the United States and Canada. Wahoo’s Fish Taco is also a family-owned business, with brothers John and Jeff Bodley running the show at their headquarters in San Diego.
Wahoo’s Fish Taco hosts an annual event for loyal customers called “Fish Fest.” This event has been going on since 2011, and it attracts thousands of people each year who come together to celebrate their love for fish tacos (not to mention eat them). It seems like a pretty good way to market and advertise your brand without spending too much money!
One thing is certain, you won’t be able to build a successful business without having a good marketing plan.
One thing is certain, you won’t be able to build a successful business without having a good marketing plan.
If you are looking for examples of local marketing that worked and why, then you have come to the right place. We will share with you some of the best examples we have found that will help inspire your business!
One thing is certain, you won’t be able to build a successful business without having a good marketing plan. If you are looking for examples of local marketing that worked and why, then you have come to the right place. We will share with you some of the best examples we have found that will help inspire your business!
example of local marketing strategy
When it comes to hitting the mark with effective content marketing, location-based consumer insights are a powerful asset in increasing brand awareness among local consumers.
For some time now, both big brands and small businesses have seen huge success in using content localization to tailor large-scale digital marketing and global campaigns designed to tap into individual regions and markets.
The reason is simple: no two target markets are the same.
The ongoing shift from ‘reach’ to ‘relevance’ is urging more brands to follow suit and use localized marketing to build more effective content marketing strategies.
Using a localized marketing strategy is also crucial to avoid mistargeting and to keep your reputation intact. Many brands have experienced a steep and expensive learning curve having had regional and social media campaigns fail to resonate, or worse, offend local audiences.
These 10 brands offer great examples of how to nail localized marketing, and show why doing it right expertly enhances a brand’s position amongst target markets.
In a recent marketing campaign in South Africa, KFC introduced limited-edition buckets featuring the artwork of popular illustrator, Karabo Poppy. The effort encouraged consumers to take pictures and post on social media using the hashtag #madeforsharing.
It’s similar to a holiday localized marketing campaign in the United States where they offer limited-edition buckets with Christmas-inspired designs.
Why it worked
This US-based brand has not only learned how to zero in on its target audience by tailoring its menu to accommodate regional tastes around the world, but it has also improved its presence on digital media with its marketing localization strategy.
KFC made a cultural connection that resonated with its target market with the help of influencer marketing. Though focused on a limited-edition offering, the team was able to show their understanding of different audiences and what draws them into their product.
Following extensive market research to appeal to modern shoppers in Amsterdam, H&M rolled out a localized marketing campaign that spoke to the desires of their regional consumers.
In addition to stocking more local brands in the store, they also began offering new services including repairing, altering, selling, and renting clothing. In the video below, they’ve used the spirit of the city as well as the voices of their target audience to highlight the inspiration for their marketing content.
Why it worked
Focusing on the interests and lifestyle habits of their local audience in Amsterdam, H&M was able to tap into a new market by offering solutions to their environmental concerns.
It put the brand at the forefront of the sustainability conversation by being the first city to introduce the renewed retail formula. With green consumerism on the rise, this move was right on time.
Campaign strategist Diederik Luger shared, “There is a shift in culture going on. Wishes, but also values have changed. With this campaign, we want to show that H&M listens to its environment at a local level and is open to change.”
One way Netflix stays relevant to a global audience is by offering viewers options and preferences that are significantly influenced by where they are in the world.
Unfortunately, unless you’re in the States, you won’t be able to see the US version of the campaign below.
From original series and films, to documentaries and reality shows, the brand has been able to hone its powerful digital marketing strategy in local markets with relatable, culturally-accurate content.
Why it worked
These two videos demonstrate the small but mighty impact of shaping content by zeroing in on likes and viewing habits specific to the location of an audience. Having localized content that’s adapted to specific regions allows consumers to feel understood by this brand. By using insights to understand cultural influences, interests, and entertainment trends, Netflix does its part to stay connected to evolving local market preferences.
This sportswear brand is truly global, but it still manages to reach 170 countries with local marketing strategies that hit home. Using the city as a backdrop, the Nike team appealed to NYCers with their “Own the Floor” campaign that epitomized the essence of what it means to live in a city that’s one big stage.
Why it worked
Although Nike is known for its dazzling celebrity endorsements, the team went in another direction with this localization marketing ad. It combined local talent with classic NYC locations like subway platforms, pizzerias, and laundromats. The result? It showed its target audience places they recognize to demonstrate an understanding of their lifestyles and deepen the feeling of connection.
Sweden-based alternative milk company, Oatly, knows how to accommodate its various markets around the world with one simple yet practical localized marketing strategy — speaking their language.
When the team launched its comedic web series “The New Norm&Al” show, it created episodes in both German and English. Each two to five minute episode features two playful oatmilk cartoon puppets, Norm and Al, as they ease audiences into a more plant-based lifestyle.
Why it worked
Oatly was able to stay true to its European roots without alienating other markets that speak or understand English. By offering the series in two languages, they were able to boost their digital marketing strategy to reach target audiences locally and globally.
local marketing segmentation
Complying with the market segmentation, a marketer can sub-group a large market to make his marketing efforts more approachable and impactful. There are different levels of market segmentation, each of them holds certain uniqueness that a marketer needs to be serious about while producing, promoting, or distributing products/services to target customers.
Mass marketing is the marketing of one single product through one strategy to the entire market. Mass marketing believes that in the market there are most people having similar kinds of characteristics, behavior, consumption pattern. It does not differentiate the whole market on the basis of any factors such as consumer’s taste, need, preference, age, sex, etc. thus, it is also called undifferentiated marketing.
Mass marketing involves the mass level of activities such as mass production, distribution, promotion of one product to all the potential buyers. The firm which adopts the mass marketing level of market segmentation, if the firm operates at the national level – will target all potential buyers of the country. And, if the firm operates at an international level – it may target all the countries of the planet by considering its capacities.
Mass marketing helps firms to get economies of scale, get larger markets, more sales, and more profit but it also creates a high level of competition.
Another one of the important levels of market segmentation is segment marketing. As its name suggests, segment marketing divides the whole market into its various segments on the basis of some factors such as customers’ consumption pattern, purchasing power & spending pattern, geography, social values, etc. As segment marketing differentiates the entire market into many segments, it is also known as differentiated marketing.
The best and foremost attractive benefit of segment marketing is, it enables marketers to understand the actual problems of each segment and responds in the best possible way. The big companies having different types of products usually focus on doing segment marketing. For example, a car company differentiates its care as low-cost cars, luxurious driving experience, performance-based, etc.
By reaching each of the markets, the firm can make more sales, satisfies each of the targeted segments, and of course increase the profit amount. However, for each market segment, the firm needs to adopt a separate marketing strategy which may be difficult to do by all firms.
Niche marketing is the highly specialized level of market segmentation, where the marketer only focuses on specific customers, their distinct need, want, and characteristics. The firm concentrates only on a specific market segment, thus it is also called concentrated marketing.
Example of niche marketing may be a sports car company, where the company only focus on the need and requirements of sports personalities. It does not concentrate on others aspects such as family need, price, etc. Similarly, in the site you are reading, its niche is education/reference.
A niche is a closely defined group that seeks a distinctive mix of benefits. In niche marketing, the marketer caters to a very specific market segment that requires high-quality service and attention. In this case, customers may have specific types of needs, they may require some special types of services, and they become ready to pay a premium price for the product. So the marketer needs to develop specialized knowledge and better services.
The local marketing level of market segmentation may the easiest to understand than other levels. It simply is the marketing in local markets or areas. Where the locally produced products are marketed in the same area. For example, a farmer market and sells his vegetables to his neighborhoods, his communities people, and other persons of his village.
The marketer may target his neighborhoods, local consumer group, his village people & nearby villages, local market, small region, or even specific stores. The product features may consist of local appeals, organic, local flavor, local usage, etc.
The market size in local marketing is very small. The production and distribution cost may be high to the local marketer due to low production, however, there is very low competition and there is a restriction for the competitors to entering in such local market.
Individual marketing is also very easy to understand like local marketing. In individual marketing, the marketer focuses on the satisfying the need and want of a single customer. It is a micro marketing strategy, also referred to as one-to-one marketing and customized marketing. Where a targeted customer is offered a customized or service.
It is like direct marketing, where the marketer individually visits, communicates, and offers his services to the target customer, or also by personalized messages. Mostly, this marketing is used in B2B marketing where more attention is given to market products.
To market an individual person, the marketer may focus on the customer’s profile, sentiments, buying behavior, personal need, want a hobby, location, etc. The marketer may be involved in individual marketing because the targeted customer is rich and has more spending habits.
local store marketing examples
The most important customers for a brick-and-mortar business are the people who work and live nearby. Locals who are likely to visit and then return again and again are the primary customers a local business wants and needs to attract.
That’s why local store marketing is so important. In this complete local store marketing guide, you’ll read about the different strategies and some examples that deliver results!
What Is Local Store Marketing?
Local store marketing is a set of strategies designed to target people who work and live in the neighborhoods around a brick-and-mortar business. The strategies increase brand awareness in the region around the business and also drive in-store visits from nearby shoppers, clients, and consumers.
Local store marketing is an essential strategy for brick-and-mortar businesses that rely on in-store customers. Restaurants, service-based businesses, retailers, and even entertainment venues and healthcare providers can benefit from using local store marketing.
Both single-location and multi-location brands can use local store marketing strategies. When a brand has multiple locations in different markets, they simply need to implement local store marketing strategies that are unique to each property.
5 Local Store Marketing Strategies
While there are dozens of tactics you can use to reach more nearby customers, there are five primary local store marketing strategies that will best help you reach local customers right around your brick-and-mortar business.
#1) Tie your online presence to your physical location.
We might be talking about physical business locations, but that doesn’t mean you can ignore the online presence for your business. Even if you are aiming to drive foot-traffic and in-person visits, your online footprint is extremely important.
Not only does it give information for local customers who want to learn more about you, but it also helps local customers find you when searching for a nearby business by boosting local SEO.
To tie your online presence to your physical location:
#2) Use location-based targeting in your ad campaigns.
Don’t waste money putting your ad campaigns in front of customers who live too far from your business to ever visit you. Instead, use location-based targeting in your ad campaigns so you can only pay to reach the people most likely to do business with you.
#3) Build community
Local is synonymous with community. Customers like to support a business because of the connection they feel with the brand and their area. Use local marketing tools to find ways to connect your brand into your local area and also make your customers feel like they are a part of your community.
Be a part of your community.
Build a community around your brand.
#4) Create content about your neighborhood.
To reach customers around your neighborhood, don’t solely create content about your brand. Also, create content about your area.
Give local customers a reason to visit your website, follow you on social media, and join your email list by sharing content about what’s going on in your area and community.
Related: 3 Simple, Yet Powerful Examples of Great Local Marketing
#5) Host events.
Brick-and-mortar businesses often rely on foot-traffic. People need to visit the business to patronize the business. That’s why hosting branded events should be a part of your local store marketing plans.
Events drive customers into your business. Even if they visit without the intention of buying something, it increases brand awareness and moves visitors one step closer to buying from you in the future. Here are a few event ideas that can drive people into your business.
Examples of Local Store Marketing for Restaurants
Implementing multiple strategies or tactics that complement each other is how your local store will stand out from the rest. Restaurants have the advantage of already being “social” and “experiential”. We all local a good dining experience with friends whether that’s a quick bite on the go or an evening out on the town.
#1) Localized Restaurant Brand
One example of effective local store marketing is building a consistent brand message around being a local brand with local flavor. Consumers resonate and connect with the message of “love local”, “shop local” and therefore would connect with a message of being local. It’s not just in the message though, it’s also in the execution. Collaborate with local charities, sponsor local sports and schools and consider discounts to your most local customers.
#2) Socialite Dining
If your restaurant has the characteristics of being the perfect social dining experience, consider a “social first” local store marketing approach. What exactly does that mean? Social should be the center of everything you do and say about your local brand. Most of you marketing focus should be on every social media platform and consist of highly engaging with your customers both in the restaurant and online. In-store signage would include hashtags, photo walls and be a very “instagrammable” atmosphere.
#3) Chef and Award Winning Dining
If your restaurant features an award winning menu or chef, consider leading with that angle in your local store marketing efforts. Taking this approach would put your chef and food at the center and be very media and pr driven. Complement a PR strategy with a local influencer strategy and follow it up with a local business awards focus where you become the leading restaurant in your category. Almost every major market has food blogs and local media companies that do annual “best of” awards.
As your restaurant is not going to be everything to everyone, your local store marketing strategy should not either. Focus in on the areas that your restaurant deliver the most value to your customers and center your focus with a couple complementing tactics.
Launch Local Store Marketing Programs
If you have or manage brick-and-mortar businesses, you need to form a connection with the customers who live, work, and play around your location. It’s the people who spend the most time around your businesses who will be the most valuable customers for you.
Don’t delay in setting up programs to attract nearby locals. Create a free mySuite account on MyArea Network to start reaching more local, nearby customers today.
Use your free account to target nearby customers and launch brand awareness, lead generation, and sales campaigns designed to reach the engaged customers right around your business.