Example Of Customer Relationship Management Software

Your business is built on your customers. How many times have you lost a customer because you couldn’t get back to them fast enough? The solution is customer relationship management software. CRM software helps manage your customer information and communications across multiple channels so that no matter how they want to contact you—email, phone calls, text messages and more—you can keep tabs on what they need and how well you’re meeting it.

In this post, we review the Example Of Customer Relationship Management Software, what is a customer relationship management system, companies with best crm practices, and crm database example.

Example Of Customer Relationship Management Software

As a business owner, you need to be able to keep track of your customers, their needs, and how well you’re meeting them. Using customer relationship management (CRM) software is an excellent way to do that. CRM software helps manage your customer information and communications across multiple channels—email, phone calls, text messages and more—so you can keep tabs on what they need and how well you’re meeting it.

Customer relationship management (CRM) software is an app, website or online service that helps keep track of your customer and sales data, and also lets you automate many parts of your business.

Customer relationship management (CRM) software is an app, website or online service that helps keep track of your customer and sales data, and also lets you automate many parts of your business.

It’s a tool that helps businesses manage their relationships with clients and customers. It gives businesses the ability to track interactions with customers such as emails, phone calls, meetings and more. Businesses use this information to gain knowledge about their target audience so they can better serve them in the future.

CRM can help you set up a single source for customer information.

You can use CRM to keep track of your customers’ information, including their name and contact details. You can also create a record for the products that you sell, the amount paid for each product, and when payment was made. This means that when a customer makes an order with you, you have everything at your fingertips so that there are no delays in processing it.

A customer relationship management system is designed to manage all aspects of your business’s interaction with clients and prospects as well as provide analytical tools to help improve performance over time.

CRM software allows businesses or individuals to track their interactions with customers through automated systems such as emails or phone calls. A CRM system allows businesses or individuals to track their interactions with customers through automated systems such as emails or phone calls while also providing analytics on how effective these interactions were over time

Your CRM app may have a dashboard to help you keep track of customer needs, and how well you meet them.

  • Your CRM app may have a dashboard to help you keep track of customer needs, and how well you meet them.
  • You can also use the dashboard to keep track of your sales and marketing activities.

So, when should you use a CRM? It depends on whether or not your business has relationships with customers or clients (or both). Relationships are often built over time, so if yours is new, it might not be worth investing in one yet. However, if there’s demand for your product—and especially if it’s unique—a CRM could be just what you need!

Using your CRM system will let you know the details about your customers, like who’s keeping tabs on their orders and contact information.

Using your CRM system will let you know the details about your customers, like who’s keeping tabs on their orders and contact information.

I’ve been using this software for 3 years now and I can’t recommend it enough! It has helped me to create a strong business by allowing me to keep track of my customers, which allows me to be more efficient in my job.

The best part about this system is that it gives me everything I need at my fingertips! For example, if someone calls up asking for something specific but doesn’t want to order over the phone, I am able to send them a link so they can place their order online without making an appointment first. This saves both time and money because we don’t waste any money on sending out brochures or other materials when people just want information instead.

In addition, using this system means fewer errors in processing orders since everyone knows what needs done based on where each item falls within its category (i.e., whether items are new purchases versus returns).

Many apps include tools to allow you to customize calls or emails based on answers from customers, or previous interactions with them.

Many customer relationship management software applications include tools that allow you to customize calls or emails based on answers from customers, or previous interactions with them. This can be done by entering specific customer data into an interface that allows you to create customized communications.

For example:

  • You may have a customer who always responds positively when they see “Thank you” in the subject line of an email, but doesn’t respond well when greeted by their first name in the body of an email. By creating a CRM application for your business, it’s possible for you to capture this information about each individual customer’s preferences and use it to customize future communications with them accordingly.
  • You could also create a new contact record with specific details about your customer’s habits and preferences if they’ve given permission for this information (for example, through signing up for a loyalty program). Then each time they engage with your business again—whether through email marketing campaigns or direct personalization—you can use this information as part of the conversation/delivery process!

The more detailed a customer profile is across multiple sites, the better your ability to scale and handle big order volumes.

The more detailed a customer profile is across multiple sites, the better your ability to scale and handle big order volumes. This can be achieved by:

  • Providing customers with an account on your website or app that stores their personal data.
  • Repeating their order history across all of their devices (e.g., phone, tablet).
  • Giving them access to a personalized shopping basket that enables them to store products they like but don’t buy yet so they can review it later without having to start from scratch again each time they visit your site/app.

Your CRM system offers an opportunity to keep track of customers and their needs, and automate important parts of your business

Imagine that you run a small business. Your company sells custom-designed furniture, but it’s not enough to just have great products and the right ideas—you need to keep track of your customers’ needs. You want to know what they’re looking for, what they’ve bought before and how much they spent on each purchase.

That’s where CRM software comes in! These tools can help you manage every part of your customer relationship management (CRM) strategy: from understanding who your target audience is, planning marketing strategies based on their behavior and preferences, and engaging with them through personalized messages that are relevant to their needs at any given time.

It all starts with creating a central repository for all of this information about customers so that team members can easily access it when necessary. The next step is using automated processes built into the CRM system itself so that each interaction leads smoothly into another one without requiring much additional effort from employees’ end.

what is a customer relationship management system

Looking to get started with a free and easy to use CRM platform? Get Free CRM or learn more about how customer relationship management can help companies of all sizes grow better down below.

What is CRM?

CRM stands for customer relationship management. As the name suggests, CRM software is a system for managing your relationships with customers.

You can use CRM software to keep track of interactions, data, and notes about customers or potential. The data is stored in a central database and is accessible to multiple people within an organization.

A CRM helps streamline sales, marketing efforts, customer service, accounting, and management for growing companies. Multiple people can access and edit the information about a particular client’s customer journey.

A customer might first enter your CRM by filling out a contact information or demo form on your website. After a few follow-up emails with a sales rep, you can update the customer’s information to reflect what you’ve learned about their organization. Marketing can then quickly determine how to best appeal to their customer needs.

Some of these steps are tracked automatically, while other data may be entered manually. Having everything accessible in one system reduces unnecessary clutter and paperwork, speeds up communication, and improves customer satisfaction.

We’ll expand on what CRM is and why companies use these tools in more detail below.

Why do companies use customer relationship management software?

Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales.

In general, a CRM works best for considered purchases or service providers. Fine jewelers, landscapers, realtor firms, lawyers, or accountants can all benefit from a good CRM. B2B companies, especially those with longer sales cycles like SaaS, also benefit from a system that simplifies business processes.

A good way to determine if your business would benefit from a CRM is to consider the challenges a CRM aims to solve:

When is the right time to adopt a CRM?

Now that you know what a CRM is, you might have decided that a CRM system is probably in your company’s future. The next logical question is when?

Many startups and small businesses start by simply storing their leads in an email marketing tool and their list of customers in a spreadsheet. That works fine for a while, but at a certain point, things start to break. Especially for companies looking to grow their business, it can get tough to keep track of everything. 

When you store your information in different places, it can lead to discrepancies between different databases. Something as simple as someone forgetting to update one spreadsheet can slow your team down as they try to consolidate everything. 

Separating key information can also make it difficult to visualize how different contacts or companies are connected. 

With traditional software, you don’t have the option to update information in real-time, integrate with your favorite apps, or track how your customers interact with your website. With a CRM, you can.

A CRM also helps with HR issues like employees leaving. Without a CRM, you rely on salespeople to close their open deals and remember to update any unwritten communications. A CRM removes the guesswork from this process and saves everyone time by storing everything and allowing the next teammate to jump in without losing a step.

In short, the answer for most companies is pretty simple. While you may be able to get by for a while without a CRM system, adopting one sooner is often better than waiting until you feel the pain of an ad hoc solution you’ve outgrown.

How much does a CRM cost?

CRMs range in price. There’s not a one-size-fits-all answer. A few important things to keep in mind are:

How have CRM systems grown to help companies?

While CRMs have been around since the 1980s, it wasn’t until the late 90’s that they started to develop into the automated cloud-based systems we know today.

Since their creation, CRMs have gone from little more than digital Rolodexes to fully mobile, cloud-based systems that integrate with hundreds of other apps and software. 

Automation helps save time, reduces human error, and expedites the sales cycle for companies. 

CRMs store tons of information, not just emails and phone numbers. You can track when a customer visits your website, which emails they open, and how they interact with your company. 

Thanks to the shift toward a cloud-based model, the remote work environment of today isn’t tethered to an internal system. You can securely access your CRM wherever you’re working and collaborate with coworkers half a world away.  

HubSpot CRM is free and always will be. Manage up to 1,000,000 contacts, users, and storage for free, without any expiration date.

How CRM fits into growth

CRMs make life easier, but seeing their impact on your business is also important. CRMs have significantly affected companies’ growth in the past few years, and their popularity continues to rise.

65% of sales organizations use a CRM in 2020, compared to 59% in 2018 (Salesforce, 2020). The reasons they chose to use a CRM vary, but top responses included automating tasks like scheduling meetings, content delivery, and contract generation. 

Many companies have stated they use their CRM software to improve retention. 82% of the respondents in a 2021 survey said “Active customer retention” is one of the most important objectives for their CRM team (Tinyclues, 2021).

The integration is paying off as well. 61% of overperforming leaders report using a CRM to automate at least part of their sales process compared to 46% of underperforming leaders. 

CRM systems like HubSpot CRM solve the many challenges presented by growth. CRMs effectively deal with contact management, company, and sales opportunity information. 

They also help consolidate interactions through different communication channels, including your website, email, phone calls, and social media. 

It’s more critical than ever for marketing and sales teams to function as a cohesive unit, and CRM systems are the perfect solution to help scaling organizations achieve that goal.

CRMs help lead to a better customer experience, communicating more effectively with your organization. 

Perhaps most importantly, modern CRM solutions support the complex workflows of fast-growing sales teams. CRM systems keep your team in sync, facilitate more effective use of time and eliminate many of the mindless tasks that take up time without adding value.

companies with best crm practices

When an organization is responsible for tracking assets worth about $ 1.9 trillion and around 70 million customers, it’s important to keep the organization going. It’s all about Wells Fargo, the seventh most profitable company in the United States.

To function effectively, large companies should adapt to communication and technology. Considered one of the largest CRM companies, Wells Fargo utilizes the CRM platform to keep all of its services in sync, including banking, investments, and credit cards.

The business impact of its technology investments, from software that helps the company with customer relationship management to tools that help departments run smoothly, is monumental:

The CRM system not only helps the bank save hundreds of hours of work and IT inefficiently but also reduces technical debt and creates systems that drive innovation and business growth.

As Bespoke’s customer base grew, managing customer data became a real challenge. By embracing CRM solutions, company leaders were able to offer their customers the kind of personal attention that had defined their organization from the beginning. Company president – Partner Paul Leary said: 

“Whoever makes a purchase with us, they automatically get a personalized email at 10 am the next day… By placing emphasis on relationship-based sales instead of transaction-based, we’re able to increase customer retention and satisfaction, referrals, and order value.”

Bespoke succeeded in identifying the right CRM tools to make this customer connection happen.


Activision is known to gamers the world over as the brand behind some of the most popular video games out there and one of the biggest CRM companies. Founded in 1979, Activision currently has its offices present in 15 countries, Activision’s most notable product is Modern Warfare 3, which brought in over $400 million within the first 24 hours of release in 2011. This was considered as one of the most successful entertainment launches at the time.

The company prides itself on providing a continually amazing experience to its gamers so they can remain satisfied and enthralled long after they’ve made their purchase. Activision is not only one of the biggest CRM companies but it also knows how to use Marketing Cloud efficiently. Service Cloud is the reason why Activision can follow up on those conversations. And, given that social media customer service is less expensive than conventional methods, Activision found that it was able to decrease its annual customer service operating expenses by 25%.

Xtreme Lashes

When it comes to the biggest CRM companies, it is impossible not to mention Xtreme Lashes. The company’s mission is simple: Xtreme Lashes is dedicated to “enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education.” The company started with a simple yet popular product, but quickly expanded to training programs, and has now become a major player in the beauty industry.

With growth, growing difficulties, and COO, Ali Moshfeghian said, “We need a single cloud-based platform that can store all of our data, run the application for every part and provide value to our customers.” According to Moshfeghian, the company’s investment in a CRM platform enabled them to easily create ways to help their stylists and their customers.

Biggest companies that use information systems

All enterprises, regardless of what they produce or the services they deliver, are really information businesses.

The accuracy, speed, and precision of IT systems mean the difference between winning or losing customers, keeping supply chains profitable, and solidly translating new concepts into revenue-producing products and services. In the recently published Gartner report 2013 Senior CEO and Executives Survey: 21 Competitive IT Admired Top Companies completed October to December 2012, as part In the 2013 Senior Executive and CEO Survey, C-level respondents were asked to name companies that they most admire for their ability to apply related business competencies. to IT to create a competitive advantage. Respondents were also asked to limit their responses to their industries and relevant industries.

Here some of the biggest CRM companies that use information systems wisely and efficiently: Accenture, Amazon, Apple, General Electric, Cleveland Clinic, Hospital Corporation of America, Goldman Sachs, Google, IBM, Intermountain Healthcare, JP Morgan Chase, Kaiser Permanente, Microsoft, Mayo Clinic, Nestle, Procter & Gamble, Progressive Insurance, Target, Schlumberger, Toyota, Wells Fargo.

The biggest companies using CRM successfully

Here are some of the biggest companies with best CRM practices as well as using CRM successfully.

Apple CRM

Customer Relationship Management plays a crucial role in Apple’s growth strategy.

You may need to register the device with an Apple ID when using an Apple device such as the App Store, Apple Music, iCloud, iMessage, FaceTime, etc.

These unique IDs sync across devices, save music and movie preferences and provide separate recommendations based on what you like. It is very convenient for the user and is a tool that provides detailed information about what customers like, thereby reaching the target easily.

Coca-Cola CRM

CRM is used by Coca-Cola to promote cooperation and solve customer problems quickly and effectively.

CRM software enables every member of the Coca-Cola team to identify problems, track customer behavior, and social media to drive incentives.

Moreover, team members can use mobile apps on the go to access customer history anytime and anywhere, create and update work orders, and send out field technicians in real-time.

Amazon CRM

Over the past few years, Amazon has become the key online platform for online shopping, and the CRM system is one of the main reasons for this. Amazon has one of the most complete CRM infrastructures in the world that harnesses customer data during purchases to instantly customize users’ online experience.

You will need to set up an account to purchase an item from Amazon. This allows Amazon to track your browsing and purchase history to come up with email and marketing campaigns that are more relevant to you.

In addition, you can configure your account to set up one-click purchases to significantly speed up the checkout process for purchases. This is one of the main and highly appreciated features of Amazon.

Activision CRM

As one of the biggest CRM companies, Activision is a pioneer in the video gaming industry that uses CRM to connect with gamers through social media websites such as Facebook and Twitter. Thanks to cloud-based CRM solution, the company can:

Tesco CRM

The Clubcard is used by Tesco to earn points for its most loyal customers. Every pound spent equals one point. These points can be exchanged for a ‘voucher’ of Tesco Clubcard. Many restaurants, hotels, and gas stations are Tesco partners, thus giving users more opportunities to earn points.

There are programs available for all family members: Tesco Kids Club, Tesco Baby and Toddler Club, Tesco Healthy Living Club, World of Wine Club.

Tesco uses this for targeted marketing actions and there are over four million variations of its quarterly mailing to ensure that discounts and offers are personalized for each customer.

crm database example

Successful businesses are built on strong relationships. And that means really understanding your customers and prospects. 

What problems do they have? Where are they in the customer journey? What products are they most likely to purchase?

Answering those questions requires data.

More data than a spreadsheet or series of emails can handle. 

What you need to streamline your sales and marketing processes and build better customer relationships is a CRM database. 

This article will discuss CRM databases, why you need one, and how to get started using it. 

What is a CRM database?

Customer relationship management (CRM) systems are technology solutions for managing and enhancing interactions with customers and potential customers throughout the sales cycle. 

CRMs are used by 65% of sales professionals, making them one of the most popular software tools for business. They’re also popular with marketing and customer support teams — the whole organization can benefit from a CRM.

A CRM database is the collection of information about your contacts that’s stored inside your CRM. 

The database might include things like the customer’s name, job title, location, contact information, contact history, lead scoring, order history, social profile, interests, or any other data you collect. 

What’s the difference between a CRM and a CRM database?

“CRM” and “CRM database” are often used interchangeably, but the terms have different meanings. The CRM database is just one component of your CRM system — an essential one.

The database interacts with the CRM’s other features. For example, when you send marketing emails from your CRM, the information in the CRM database can be used to personalize the content. Or, if an existing customer reaches out to the support team, the CRM database’s log of past interactions will help you help the customer. 

The benefits of a CRM database for your business 

Most sales teams use a CRM database. But is it really necessary?

Businesses, especially small businesses, sometimes feel that they can manage customer relationships effectively without investing in a CRM tool. But customer relationship management databases have big benefits for businesses of all sizes. 

Centralize your data

56% of B2B buyers are more likely to make a purchase if the sales rep understands the needs of the buyer’s business. 51% are more likely to consider the brand if the sales rep understands the buyer’s role. And 47% say they’re more likely to buy if they receive personalized communication from you. 

What do these preferences have in common?

Customers expect you to know a lot about them, and they want your interactions to reflect that. 

Having a centralized CRM database allows you to quickly access information on anyone who has interacted with your business. There are no more data siloes — the sales team knows if a customer has ever opened a support ticket or clicked a marketing email CTA. 

Never lose track of a deal

Without an organized system, some contacts can fall out of the funnel before they make it to the qualified lead stage. 

Keeping all of your deal information in a CRM database makes it easy to monitor your deals and pipeline, score leads, track tasks, and automate contact management. 

It’s also scalable. Your business might grow out of a deal tracking spreadsheet, but it won’t grow out of your CRM software.  

Make better predictions

All of the information and historical data stored in your CRM database can help you make better predictions. That helps your team prioritize the deals they can win. 

Say your goal is cross-selling more. You can use your CRM to identify which existing customers in the database are most likely to buy a second product. Then you can automatically add them to a targeted email list and assign members of your team to reach out. 

Communicate with remote and hybrid teams

If your business is one of the 90% that will continue to have remote workers after the pandemic, a CRM database can help team members in different locations stay connected. 

A cloud-based CRM solution ensures that everyone can access the same information, no matter where they are. 

Many companies already realize this. Remote workers are eight percentage points more likely to use a CRM than people who work mostly from the office. People who don’t work from home are also more likely to use spreadsheets or pencil and paper to track sales. 

Automate sales processes

A CRM platform automates mundane tasks, like managing your contact lists or assigning tasks to team members. Automating those workflows leaves you time to concentrate on what really matters — building customer relationships. 

How to set up a CRM database (CRM best practices)

It’s clear you need a CRM database. But which CRM you choose and how you implement and maintain it makes a difference. 

Your CRM is backing up your sales team in all of their activities, and they need to be able to trust that the data is accurate, up-to-date, and easily accessible. 

53% of top-performing salespeople are very confident in their CRM data. Of the non-top performers, only 32% are confident in the numbers.

Help your team be part of the high-performing group by following these steps. 

Step 1. Choose your CRM

Your CRM will be the backbone of your business — make sure you choose wisely. Your ideal CRM database solution will depend on the unique needs of your organization, but there are a few important features that we think everyone should look for:

Step 2. Define your custom sales pipeline

A sales pipeline refers to the steps your team takes to turn a lead into a loyal customer. Pipelines vary between businesses depending on factors like industry, target market, and type of customer. 

Having a well-defined sales pipeline is an important part of setting up and maintaining your CRM. A CRM helps you track and visualize which stage each of your deals is on. Depending on your CRM software, you may be able to create multiple custom pipelines for different products or different types of customers. 

The pipeline will affect what data you choose to collect and store in the CRM database. 

Step 3. Decide which customer data to include

Typical CRM data includes:

Gather input from your sales, support, and marketing teams to find out which data would make their jobs easier. Make essential fields mandatory to ensure that a lack of information never holds up your processes. 

But don’t go overboard. As much as you want to know everything about your potential customers, you shouldn’t make them fill out a three-page form to join your email list. 

Keep the sales pipeline in mind. For example, you may have a stage on your pipeline for marketing-qualified leads. To be considered a marketing-qualified lead, the person has to be in a certain demographic, and they have to download a gated asset from your website. 

That means that for your process to run smoothly, your CRM database has to have reliable, up-to-date information on demographics and website form fills. 

Step 4. Integrate your existing tech stack

Make sure you’re aware of all the possible integrations your CRM system offers. Connecting the CRM to your other tools will allow you to pull more information into the customer database and use the database more effectively. 

For example, if you have an ecommerce website, connect your CRM to your ecommerce platform. This helps you collect information on website behavior and shopper demographics. You could send abandoned cart emails to shoppers who don’t complete a purchase or follow-up quickly with new customers who do. 

If the CRM integrates with Facebook or other social media platforms, you could increase the size of your email marketing list by adding a signup form to your business Facebook page or other profiles. 

And many CRMs integrate with tools like Google Analytics, allowing you to track conversions and other user behaviors after someone clicks a link in one of your campaigns. 

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