Email Campaign Management Software

Email marketing is one of the most effective ways of growing your business without having to spend a lot on advertising. But as with any marketing, there are challenges and learning curves that come with it. One of the most common causes for email campaigns failing is a lack of tracking and reporting. And if you aren’t tracking how many email opens, clicks and conversions you are getting from your campaigns then you’re missing out on valuable data about how your customers respond to different subject lines, offer types or even individual products. This means that by using campaign management software, you can learn from what worked previously and make adjustments accordingly.

In this guide, we review the aspects of Email Campaign Management Software, bulk email marketing services, 10 examples of email sender software, and email campaign manager job description.

Email Campaign Management Software

One of the best ways to grow your business is through email campaigns. But with so many different platforms and tools available, it can be hard to know where to start. Campaign management software is a tool that will help you manage all aspects of your email marketing campaigns, from creation to delivery and reporting. In this article we’ll take a look at how campaign management software works, why you need it in your toolkit and what features you should look for when choosing one for yourself.

Email campaign management software is an application that allows you to build and manage email campaigns from start to finish. It allows you to create, track and send emails, as well as segment your audience into various groups based on specific criteria (e.g., industry, job title, or behavior).

Email campaign management software is an application that allows you to build and manage email campaigns from start to finish. It allows you to create, track and send emails, as well as segment your audience into various groups based on specific criteria (e.g., industry, job title, or behavior).

Email marketing is a great way to reach your audience in a way that they can easily digest and respond to. You can use it for many different purposes such as promoting an event or offering special discounts. Email is also effective at reaching out groups of people who may not have heard about your business before because it goes directly into their inboxes instead of being buried in social media feeds like Facebook or Twitter.

Campaign management software can help your internal team with the following tasks:

Email campaign management software can help your internal team with the following tasks:

  • Create, send and track email campaigns.
  • Manage and segment your audience.
  • Track and analyze your email campaign results.
  • Schedule emails to be sent at a future date.
  • Build campaign templates for reuse in future campaigns.

You can do much more than simply send emails with campaign management software.

While email campaign management software does offer the standard features of sending mass emails, it also offers much more. For example, you can actually design and create landing pages with your campaign management tool—a feature that is often missing from other tools. You can also build custom email templates for the emails themselves, which means you don’t have to do any coding yourself.

The best piece of advice though? Review each tool to see what they offer before buying anything!

bulk email marketing services

Free mass email service for up to 300 emails a day. Store unlimited contacts. No credit card. No commitment.

Powerful & affordable mass emails

Whether you’re a small business, a global brand, a lifestyle blogger, or a non-profit organization, Sendinblue lets you create eye-catching email marketing campaigns that boost sales and build better customer relationships.

Our free bulk email service offers 300 emails a day and unlimited subscribers. Sendinblue is a cost-effective, intuitive solution for bulk email senders with paid plans starting from as little as $25 for 20,000 emails per month.

Unlike other bulk email providers, our pricing is based on the number of emails sent rather than the number of contacts stored. This way you can grow your email list without having to worry about increasing prices.

Built for best email marketing results

ISPs like Gmail and Outlook simply aren’t designed for mass email sends. When sending bulk email campaigns or large volumes of transactional emails, you need a dedicated email marketing software like Sendinblue. As an email service provider, we take care of all your email sending needs and offer the best possible deliverability to land your emails in the inbox.

Email deliverability you can count on

Sendinblue’s bulk email service is built on dedicated deliverability infrastructure and run by a team of deliverability experts. We help you avoid the spam folder and deliver to the inbox every time.

Easy-to-use email builder

Create responsive bulk email marketing campaigns that look great on all screen sizes. Go fast with our drag-and-drop email builder or code from scratch with the HTML editor.

Detailed email reports and analytics in real-time

Understand what works well for your audience and pinpoint areas of improvement thanks to advanced reporting features.

A bulk email service to grow your email list

The key to bulk email campaign success is a list of engaged subscribers. Use our free bulk email service to gather opt-in subscribers and grow a loyal audience. Our features are designed to keep your email blasts in line with data protection laws like the GDPR (bonus: our servers are based in Europe).

Customizable email subscription forms

Our email marketing solution lets you create sign-up forms to embed on your website and share on social media.

Easy-to-implement double opt-in confirmation

Practice permission-based email marketing with a double opt-in confirmation email upon sign-up. Double opt-in acts as proof of consent.

Import contacts quickly and easily

Already got a contact list or moving from another bulk email provider? We have several easy options for importing existing contacts into your Sendinblue account.

24/7 Support

Our customer support team is available round the clock to answer questions in six different languages. Sendinblue’s free plan offers support by email while paid plans include further options for live chat and phone support.


Trigger custom automation workflows based on email activity and website behavior. Ready-made email sequences and templates make set-up quick and intuitive. Never miss an opportunity to engage.


Sendinblue’s email API, SMTP relay, and selection of email plugins make it easy to send emails directly through third-party apps and websites. Enjoy custom-built plugins for WordPress, Shopify, WooCommerce, and many more.

Get up close and personal for better engagement

Sendinblue has powerful Sales CRM features to help marketers know their audience and send targeted, relevant email blasts according to subscriber preferences. The more relevant the email content, the higher the engagement rates.

Dynamic personalization

With Sendinblue’s bulk email service it’s easy to personalize mass emails for better results.

Email list segmentation

For best bulk email results, use advanced segmentation to send targeted messages to different segments of your email marketing list.

A/B testing for best results

Hesitating between email subject lines? A/B testing lets you trial two versions of an email newsletter with different subject lines and email content.

Try our bulk email service

Free for up to 300 emails a day. No credit card. No commitment.

Bulk email marketing service with multi-channel marketing tools

Sendinblue’s email marketing platform comes equipped with all the tools you need for a multichannel marketing strategy.

SMS Marketing

Reach customers wherever they are with personalized SMS messages.

Transactional Email

Manage marketing and transactional emails all under one roof as part of your monthly plan.

Sales CRM

Build stronger relationships by keeping track of all your customer details in one place.


Chat with leads and customers on website, WhatsApp, Facebook and Instagram DMs.

Landing Pages

Create custom landing pages for your campaigns to drive conversions.

Facebook Ads

Launch ads to retarget contacts or reach new audiences based on your contact lists.

10 examples of email sender software

Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of B2C marketers use it to nurture their audience.

It can even help you amplify your other marketing channels such as social. With that said, marketers still face a ton of challenges in their email marketing efforts. One of these key challenges is simply the amount of time it takes to create a great looking email from scratch. Without efficient tools, marketers may end up spending a lot of time creating and sending out emails that don’t exactly look stunning. This hinders productivity while dragging down your email marketing ROI.

A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.

If you’re looking for a social management solution to complement your email marketing, test out a free 30-day trial of Sprout Social:

Read on for our list of the top free email marketing tools:

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.

You have the option to choose from tons of pre-designed templates based on industry, type and occasion. For the more HTML savvy, you can even use the code editor to build emails from scratch. The dual view feature lets you see your email design as you’re editing it, which simplifies the whole email creation process.

Mailchimp is a leader in email marketing tools that you’ve probably heard of. Their free plan provides you with basic email marketing features such as email creation and scheduling. What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.

Designing emails on the platform is easy using the Content Manager, where you can store your images and files for easy access. Mailchimp lets you automate your emails at crucial steps of the buyer journey, so you can easily send out welcome emails, order confirmations, abandoned cart reminders and more.

Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.

You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.

Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.

This email marketing tool also lets you add dynamic content so you can create personalized and relevant emails for each recipient. This helps you get much better results out of your email marketing campaigns. You can also integrate the platform into your CRM and easily manage your mailing list through a single dashboard.

Moosend is an excellent email marketing tool that lets you automate repetitive tasks and saves you time. You can design behavioral email campaigns based on your subscribers’ information and/or activities. You can use its advanced segmentation feature to send highly accurate emails to each recipient, increasing open rate and click-through rate as well as ROI.

This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.

EmailOctopus is a simple email marketing tool that runs on the Amazon SES infrastructure. While the free plan doesn’t offer as many features as some of the other free email marketing tools on this list, it does allow a lot more emails per month than most of them.

You can send out unlimited emails from as many email addresses as you like. This makes it the perfect solution for a small agency or entrepreneur representing other brands. It also integrates with third-party apps like MailOptin, WordPress and Zapier so you can seamlessly exchange customer data between different tools.

Bottom line

Most of these free email marketing tools come with robust features even without the need to upgrade to a paid plan. Small businesses and marketers should be able to make the most of them while saving time and money. Even if you need to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget.

If you’re just starting out your efforts on this channel, check out our email marketing guide for more ideas on how to get the most out of your tools.

email campaign manager job description

According to Statista, last year there were 3.7 billion people worldwide using email as a tool to communicate. By 2021, the number of users will expand to 4.1 billion. Every day, human beings send and receive more than 269 billion emails on our phones and laptop and desktop computers. The world is filled with emails, and it takes a professional to manage all this activity.

Thankfully, there are Email Marketing Managers that enjoy the job. Email Marketing Managers create, implement, track, and analyze email campaigns. Companies use email campaigns to do everything from selling products and services to helping with customer service and sending out subscriber information – and so much more.

What Does an Email Marketing Manager Do?

Email Marketing Managers handle things like newsletter signups or landing page downloads. Just think about all the emails you’ve received over the last few months and you’ll understand the variety of topics that an Email Manager may be responsible for.

To create an email marketing campaign, these professionals must be fairly database-savvy. They should have a strategy for reaching a target audience that shapes the emails they develop. They should also have a distribution strategy for when and where the campaign will go out, along with what messaging will resonate. The goal is usually to convert these emails to some sort of action. This could include a sign-up, a purchase, registration, or just simply having the target open the email and read it. Generally, the Email Marketing Manager is tasked with bringing on more people or selling more products. Or, their job may be to build brand awareness or create customer relationships over a long-term lifecycle designed to bring more sales over time.

The email marketing manager also handles email returns and helps ensure that the database of email leads is thoroughly cleansed or corrected at the end of every campaign.

In their quest for crafting and sending the perfect email, the email marketing manager works with a variety of professionals across an organization, including:

Email Marketers must have the patience to test things like the subject line, or whether the email should be personalized in some way. All of these things can affect the email open rate. In fact, the Email Marketing Manager must be fairly obsessed with the open rate. They also must know things like the best time of day to send an email, or if a shorter subject line is better than a longer one. These things may change by audience, which makes the job even more challenging.

No matter the goal, it’s a tough job at a time when we are all saturated with digital inquiries. The data and metrics on the email campaign are tracked rigorously, but the Email Marketing Manager always finds a way to rise to the top of the heap.

Email Marketing Manager Skills Needed

An Email Marketing Manager must certainly know their audience better than anyone else in the company. They also must understand the goal of the email campaign. Email Managers must have an instinctive grasp of language that is short, punchy, and interesting enough to get the attention of that target audience and they must be extremely good at collaboration; they may work with a Content Copywriter to draft the actual email content, and a Graphic Designer and/or Developer to create a graphic within the email.

Additionally, an Email Manager must understand that the email should be responsive, meaning that it can be viewed properly on any digital screen. This usually requires extensive testing of the email campaign before it is launched.

Some of the skills found in a competent Email Marketer include:

Email Professionals work very closely with marketing and IT teams as well, so they must be patient and flexible team players in order to get the job done properly.

Suggested Software Proficiency

Email Marketing Managers must know email marketing platforms such as Mailchimp, GetResponse, CakeMail, MadMini, Hubspot, Constant Contact – and more. They must know content management systems and Google Analytics or other marketing analysis platforms. Also, understanding project management tools such as Jira or Basecamp could be very helpful as well. If they know some HTML/CSS or have some experience in A/B testing, that could be a positive and an understanding of databases such as Salesforce is also important.

The email marketing manager typically has an undergraduate degree in marketing, communications, advertising, or project management, or even computer science.

Find Your Email Marketing Manager Here

If you’re looking for expertise to manage your email campaigns, Artisan Talent has full and part-time expertise available as well as freelance email marketing managers. Contact us today to find out how Artisan’s creative employment agency can help find you the perfect match!

Find Your Next Email Marketing Job

Are you an Email Marketing Manager looking for work? View our creative employment agency’s list of available opportunities or submit your resume! We’re standing by to help you find the next big thing.

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