Direct mail management software is a system designed to help you organize and manage your direct mail campaigns. It can save you time and money by automating many of the tedious tasks involved in printing, addressing and sending physical mail. If your business uses direct mail as part of its marketing strategy then it’s worth considering adding this type of software to your operations. Here are some things to consider if you’re thinking about getting direct mail management software for your business:
In this guide, we review the aspects of Direct Mail Management Software, best direct mail automation software, best direct mail automation software, and how to track direct mail marketing.
Direct Mail Management Software
What is direct mail management software?
Direct mail management software is used to manage the entire direct mail process. It’s used to create and send direct mail campaigns, track and analyze results, automate tasks, manage mailing lists and much more.
Benefits of direct mail management software
Direct mail management software helps you manage your direct mail campaigns. It helps you track the success of your campaigns, and it can even save you time and money, too.
Direct mail management software features
One of the most important features of direct mail management software is its ability to integrate with email marketing platforms. You can use it to manage and track your email campaigns, but you also have access to all of the advanced features that go along with it.
When using a direct mail management software, you’ll be able to create and send customized emails based on user behavior and preferences. This will help you develop an audience profile so that when someone buys something from your company, a targeted offer can be sent out via email or text message (or both).
Direct mail campaigns are often used by marketers as a way to introduce new products or services into their client base’s awarenesses
Types of direct mail management software
The first step in finding the right direct mail management software is to figure out what types of direct mail you’re sending, and how many different types of direct mail you need to manage.
There are four main types of direct mail: email marketing, print management, mailing list management, and direct mail. Each one requires a unique approach to tracking and managing your data. The best tools for each type vary depending on whether you’re a business or an individual using them for personal use only (i.e., no employees).
Direct mail management software pricing
Pricing for direct mail management software depends on the features you need. The cost is based on the number of users, how many mailings and mailers you need to manage, and whether or not you’re paying per user or per seat (meaning each person who uses the software). A good pricing model will be clear about what’s included in each plan so that there are no surprises when it comes time to pay your bill.
Some companies charge by month, while others charge by year. With this type of billing structure, it may be wise to focus on long-term contracts where there are no penalties if you decide not to continue using their product after a certain period of time.
Direct mail management software integrations
- Integrations with marketing automation platforms
- Integrations with CRM systems (customer relationship management)
- Salesforce CRM, SugarCRM, Oracle Siebel, NetSuite CRM, Microsoft Dynamics CRM and more. Email tracking software can also integrate with existing customer relationship management systems that your company may already have in place. This allows you to have a single view of information about your entire customer base.
Direct mail marketing can be a powerful way to get your business in front of new customers. However, it requires considerable time and effort to plan, design and send out your direct mail campaigns.
If you’re looking for a way to streamline this process and make sure you’re getting the most out of your direct mail efforts, then you might want to consider using direct mail management software. These tools can help automate many aspects of this process so that you can spend less time on administrative tasks and more time focusing on creating winning campaigns.
Here are some things that we think are important when choosing a direct mail management service:
- Features – Does the service offer all the features you need? These could include things such as design templates or integration with other services like email marketing software (also known as ESP).
- Integrations – How easy is it integrate with other products? For example, if you use Salesforce CRM software but don’t have access through Salesforce itself due to cost constraints then maybe there’s another option out there which will make sense for both parties involved – namely whoever owns that piece of software being integrated into DMMMS system (eDMMMS).
best direct mail automation software
In the fast-paced digital world, efficiency is everything. The internet and digital technologies constantly set a new standard for efficiency and automation. One of the main priorities of individuals working in digital technology, such as DevOps teams, is to automate everyday processes and eliminate human labor. This is called Digital Process Automation or DPA.
Automation is becoming a popular trend among businesses for many reasons, mainly because it optimizes workflows and boosts processing efficiency. And it’s also becoming a part of the direct mail marketing campaigns too.
Think of it this way – the more automated your campaigns are, the more time you’ll be able to spend on polishing them and creating even better campaigns next time!
Why Should You Automate Direct Mail?
These are some of the primary reasons and benefits why companies opt for automation in their digital processes.
1. Optimizing User Experience
When processes at the back-end are automated, it leaves developers with more time and resources to focus on the end-user experience of their brand. Boosting user experience should be a top priority for brands, but it often slips through the cracks.
When human error is wholly or partially eliminated from the mix, and companies can save time, they can direct their attention to optimizing the user experience. At the end of the day, customer satisfaction is what will boost customer retention and loyalty.
Automation is cost-effective and saves companies a lot of time and resources. While human labor is expensive, automation is significantly cost-saving. It’s not entirely free but compared to employing and paying a whole team of workers to do something.
3. Optimizing Communication and Record-Keeping
Automated processes involve digital processes that take human error out of the equation (mainly). Automating data storage and filing eliminates the need for employees to update data on paper manually. Similarly, having an online archive of communication, feedback, and records streamlines collaborations and gives the parties more clarity. Employees can be updated on changes, eliminating excessive back-and-forth and miscommunication among teams.
Digital automation also offers security to any information you upload on the internet regarding your brand. Unlike papers and filing cabinets that can easily be accessed, online platforms provide tighter security for your valuable data.
Some common examples of digital and business automation are applications like Trello, Grammarly, Hemingway Editor, GoVisually, etc. Applications and software such as these are created to automate and streamline business processes within an organization.
You probably clicked on this article because you’re on the hunt for some handy direct mail automation software that will significantly optimize operations in your organization. If you work in marketing fields, you probably constantly compete with other brands in the race to have the best, most profitable marketing campaigns.
This can be daunting given how fast-paced the world of marketing has become. There are many tools, plug-ins, and software out there to help you up to your direct mail marketing game and optimize your marketing campaigns. We’ve compiled a list of the best direct mail automation software available on the market in 2021.
These tools don’t simply extend to direct mails themselves; this list is created to help you automate the entire process and optimize your workflows.
Best Direct Mail Automation Software in 2021 and Beyond
So, without further delay, here are the five best direct mail automation software in 2021 and beyond!
Earth Class Mail, founded in 2004, is a direct mail automation software. It enables you to manage and deliver your mail remotely. It works as a virtual mailbox that allows you to sit back and let the computers handle the grunt work of opening, sorting, and packing mail. Earth Class Mail also receives your postal mail at a secure mailbox, scans it, and sends it to your virtual mailbox.
This takes out the effort of checking your physical mailbox for mail and sorting through the mail for valuable and useless mail. It also dramatically removes human error from the picture; your bills, important letters, invoices, and documents are all stored online in a PDF form; so you don’t lose out on valuable information.
Earth Class Mail will deliver or forward your direct mail and store copies online. The service also lets you destroy physical documents through its “secure shredding” feature. Earth Class Mail also has an API that allows you to integrate the service with different apps such as Google Drive, DropBox, Bill.com, etc.
Earth Class Mail is not a free service, but it does offer a free trial! Their Personal mailbox plan costs $19/month, while the Premium mailbox, suitable for organizations, costs $79/month.
Reachdesk is another excellent direct mail automation service. It allows you to send out mail and packages to their customers. You can automate and preset the direct mail a customer receives through Reachdesk, eliminating extra labor.
Like Earth Class Mail, Reachdesk automatically processes, sorts, and securely stores mail for you. Their software also offers integrations with your other favorite integration tools like Hubspot, Zapier, Marketo, Salesforce, etc.
The subscription plans differ in pricing, but we would say, for the quality and rave reviews we’re seeing, it might just be worth it! Their pricing varies for each organization’s needs and requirements.
GoVisually is an excellent online proofing software. You might be wondering; What does online proofing have to do with direct mail? And we say, everything. Your direct mail will not generate leads without compelling content to make customers want to purchase your products or services.
When you’re finalizing content for your mail, you need softwares that help make proofing easier for your organization. Edits, revisions, updates, comments, approvals can all be done on GoVisually. Every change and revision made to a document or piece of media can be viewed by everyone involved in the process. This makes workflow more efficient, saves time, and optimizes communication within an organization, minimizing miscommunication, confusion, and errors. GoVisually is not free software. However, it does have a free trial so that you can check out its services. The software costs $20/month for a personal plan and $50/month for a team plan.
Hemingway App is a great writing proofing tool. It works similar to proofing tools like Grammarly. Hemingway helps you edit your content and optimizes how you convey information to your customers.
It will tell you when your sentence is too wordy, has typos, grammatical errors, punctuation mistakes, and other inconsistencies. It will also give you suitable synonyms and other helpful suggestions as you write. This is an excellent tool to make sure your customers get the best quality of content in their direct mail.
The application has a free version and a premium paid version at $19.99, which has additional unique features!
Adobe Spark is design software that is perhaps one of the best ones available on the market. You can create designs, ads, presentations, edit photos and videos for your marketing campaigns. Your direct mail needs to look aesthetically pleasing and compelling for the customer. This requires some design work that makes it stand out from all the other piles of ads and promotional offers your customer gets from other brands.
You can also proof designs with your team on Adobe Spark with a shareable, editable link. This eliminates back-and-forth between your design team and optimizes edits and approvals.
Blueshift is an excellent marketing automation tool that will significantly save you a lot of time and resources. It helps you create omnichannel experiences with their software.
Blueshift has many features such as predictive intelligence, omnichannel orchestration, single customer view, audience segmentation, mobile marketing, contextual chat, website personalization, email automation, technology integrations, documentation, support plans, etc.
The pricing differs according to the features of each plan, so we’re sure you’ll be able to find a plan that suits your organization’s needs!
how to track direct mail marketing
This short guide shows you how to track and measure the performance and effectiveness of your direct mail campaigns. We’ll cover all 6 ways that you can measure the results of your campaign and when to use each.
After this you’ll know if you’re earning or sinking money, and be able to A/B test your ideas to work out what’s effective and what’s not.
1. QR Codes
QR Codes are 2D barcodes which can be scanned with the camera on most smartphones by default. You hold your camera up to them and they take you to a website. This allows you to measure who visits.
When to use them: For younger audiences < 30 respond best to QR Codes.
How to use: You should actively drive traffic to the QR Code with an offer or label. If using the free postary editor to design your campaign, you can add dynamic QR Codes in the editor to automatically track who visits QR Codes. For instructions see here.
2. Trackable URL’s
There are 2 types of trackable URLs.
The first way: Generic ones (where everyone recieving the mail has the same URL) For example www.mywebsite.com/sunday-deals. By making the URL specific for the direct mail campaign you are able to track the performance.
The second way: Unique URLs for each person receiving the post allows you to see on an individual case by case who is visiting. Again this can be done automatically in postary for short card.is website addresses.
When to use: When you have a unique offer that can be claimed online, or if your call-to-action requires them reading specific information (not just the homepage of your website).
3. Voucher Codes & Coupons
Create coupon codes unique to your direct mail campaign. This way you can see how many people respond by counting the specific number of times that coupon code was used.
When to use: When you have an offer (This is nearly always a good idea)
If you are not actively running any other marketing campaigns. You can simply measure the KPI (such as new customers, purchases, or enquiries) before you run the campaign, and compare it to during and after. This is the simplest thing to do, but not always accurate and appropriate.
When to use: When you are not running any other marketing and when you don’t see too much natural fluctuation in new customers.
5. Trackable phone numbers
If you’re providing phone numbers on your direct mail campaign, try using call forwarding and tracking phone numbers. These allow you to use unique phone numbers which redirect to your actual phone number so you can see exclusively who’s calling you as a result of your direct mail campaign. There are many companies who offer this service.
When to use: When you provide a phone number as contact information and want to measure phone enquiries.
6. Ask and survey
If you can’t do any of the above, simply asking your leads and customers how they found you. This is not as accurate because some customers will see you from multiple channels and relies on trust and a large sample size. But can be more than enough depending on your needs.
When to use: Use in conjunction or wen the above methods are not available to you. This works well if you’re targeting a small number of customers and will have direct conversations with all leads.