Commandments Of Marketing For Photographers

In today’s digital world, photographers need to market their work in order to provide good quality services and attract potential clients. You might be a photographer or a budding professional who is looking forward to making his mark in the field of photography. If so, this guide will help you develop your marketing skills to help promote every area of your business from branding and identity to photography equipment, portfolio and other aspects.

In this guide, we review the aspects of Commandments Of Marketing For Photographers, What are the 7 elements of photography, marketing words for photography, and photography advertising messages.

Commandments Of Marketing For Photographers

Being a photographer is hard work. It’s even harder if you’re trying to run your own business. The business world has a lot of rules and regulations, but there are also some unwritten rules that can help you succeed in this industry. If you follow these commandments of marketing for photographers, you’ll be on the right path to success:

Don’t make a big deal when you’re not in the mood to network.

“Don’t make a big deal when you’re not in the mood to network.”

Let’s talk about this one for a minute. You’ve just finished a shoot and are exhausted and would rather curl up on your couch than mingle with people who could potentially be useful to your business. That’s okay! Sometimes, it’s hard to summon up enough energy after a long day of shooting. But remember: networking is all about building relationships, and relationships don’t happen out of nowhere—they take time and effort on both ends. So if someone wants to connect with you while they know you’re tired? Let them! Just be polite and say hi, but let them know that right now isn’t the best time because you have other plans (in which case they’ll probably say “no problem” or something like that). You can always send an email later when things get less busy! If tomorrow turns out to be just as hectic? Then do what works best for both parties in terms of scheduling another meeting down the road—it doesn’t matter whether it’s three weeks from now or three months from now; either way will work just fine because at this point we’re talking about building trust between two people so no pressure exists here either way!

Don’t take any job you are offered, even if it pays well.

Don’t take any job you are offered, even if it pays well.

When you get a job offer, before accepting it ask the person who made the offer: “Why did you choose to hire me?” If they can’t answer that question specifically and intelligibly, then don’t take their money! It’s simple as that.

I’m not saying that this will apply every time (because there may be very good reasons why someone has hired you), but it certainly applies most of the time for most photographers.

Be willing to travel or relocate.

Being willing to travel or relocate is another way to network. You may be able to meet other photographers and find the perfect place to live all while working on your craft, making money, and living a fulfilling life.

The benefits of traveling are endless: you can learn about other cultures and how they differ from your own; you can get inspiration for future photography shoots (and maybe even make some contacts); and most importantly, there’s nothing like having an adventure!

Come prepared and bring a notebook or a laptop with you.

When you go to a meeting with a potential client, it is always a good idea to be prepared. A photographer should always bring their own coffee or tea (you never know if they will serve you any) and something small for the person they are meeting with. You could bring them some of your latest work or perhaps one of your favorite childhood books. If you know that the person is into sports, maybe throw in some tickets to an upcoming game?

Whatever gift you choose to give them, just make sure that it isn’t too expensive; this shouldn’t be about making yourself look cheap, but simply being thoughtful enough to say “thank you” for taking time out of their day.

Be willing to work for less than you deserve.

You are a business owner. You don’t have to take the first offer that comes your way, as long as it’s close to what you think your work is worth. Be willing to walk away if they don’t want to pay a fair price for the quality of work you provide.

You need to be able to work for less than you deserve in order to get started and establish yourself in this industry. That can mean working for less than someone else would or should be paying you, but it definitely doesn’t mean selling yourself short on pay or conditions.

Don’t over-spend on equipment.

Don’t overspend on equipment.

This is one of the biggest mistakes photographers make. They think that in order to make money, they need top-of-the-line equipment and an expensive studio, but the truth is that if you’re trying to be successful in photography, you’ll get there a lot faster if you invest in your marketing efforts rather than your gear.

For instance: if I want to take better photos, I can spend $10,000 on new lenses and lighting equipment or hire an assistant for $20 per hour (which comes out to about $4 per minute) and spend twice as long editing; or I could take a weekend workshop at my local community college where they teach me how to use my camera’s manual settings so that I can get better shots myself without having to worry about whether or not there are any assistants around who are available at any given moment and willing work with me (and charge accordingly).

You see what I’m saying? It’s better for everyone involved if you focus on learning how things work rather than just buying more stuff!

Take care of your health and finances before opening an online shop.

This is a commandment of the Bible.

You will have to spend a lot of time on the computer, so you need to be able to afford it. And you need to be able to spend a lot of time on the computer! If you don’t want that, then don’t open an online shop!

make sure that running an online store is something you really want to do

If you don’t have the time and energy to run an online store, then it’s probably not a good idea for you to start one. As a photographer, running an online business takes time away from shooting photos. If your primary goal is to become a professional photographer (which should be the case if you are selling products), then adding another job on top of everything else may not be the best choice for you.

If you don’t have knowledge about how to run an online business or if there is anything about this topic that makes your head spin, then it’s also not likely that starting one would end well for you. It’s important to understand how things work in order to ensure success with any new venture—especially one as complex as selling products online!

In addition, if money isn’t something that interests or excites you so much because it doesn’t fit into your lifestyle or goals, then maybe starting an eCommerce business isn’t right for you either…after all there are plenty of ways out there which won’t require constant income like this!

What are the 7 elements of photography

Sometimes, it helps to take a step back from broader discussions on creativity to look at the truly fundamental elements of composition. Although there are countless elements of composition in art as a whole, this article covers the ten most important that are specific to photography – critical parts of nearly every photo you take. They’re divided into two main categories: objects, and their relationships. These are nothing less than the building blocks of creativity.

Before starting, I do want to mention that we just filmed a real-world roundup of these ten elements of composition. Highly recommended if you like watching photography videos!

Objects

The first six elements of composition are simply different types of objects you may find in a photo, ranging from simple to complex. These elements do not depend on anything else in a photo, or upon the borders of your composition itself. Every object in your photograph exhibits these characteristics to a degree, sometimes obviously and sometimes hidden.

1. Points

The simplest element of composition is a point.

Points are a bit deceptive; mathematically, they have zero dimensions. Photographically, we’re a bit more lenient. A point is just a small area of interest in a photo, or the intersection between areas of interest.

Stars in the sky in a photograph are “points,” and so is an out-of-focus light in the background. The same is true of the spot where two mountains meet one another, creating an intersection that pulls at the viewer’s eye.

Points matter in photography because they are one of the most fundamental ways to draw our attention – to add interest to a particular area.

In the photo below, what element draws your eye the most? The answer should be immediately clear:

Sand dunes photography
NIKON D800E + 70-200mm f/4 @ 100mm, ISO 100, 1/100, f/8.0

It is, of course, the peak of the sand dune – the point. It has a gravity to it. Our eyes follow the lines of the slope and end up at the same spot.

If you’ve internalized that points can draw a viewer’s eye and attract attention, you likely have a good idea of why they are so important in photography; they help give a photo structure. But hold that thought for a minute, and return to it for the “Relationships” section later. For now, I’ll cover the next simple element of composition: lines.

2. Lines

In contrast to points, which draw a viewer’s attention, lines are more like a path for a viewer to follow. Or, they are a boundary: the division between sky and ground, for example.

Like points, lines in photography are not defined as rigidly as lines in geometry. Photographically, anything that connects two parts of a photo or stretches across your composition is a line. That includes a curved road or a jagged mountain ridge, for example. Even the fuzzy, lightly defined edge of a cloud is usually a line.

Lines also serve an important function of connecting two different elements of your photo. They can give an image structure, which is a crucial part of making an image feel deliberate and intentional. A path leading from foreground to background has a way of making the image feel connected.

Sometimes, lines in a photo are imaginary, but they’re still there. Imagine a portrait of a child looking at a toy truck. The space between the child and truck might be “empty,” but the viewer knows it is important anyway. There’s a line – a connection between the two elements of the photo that makes each one more impactful.

Lines don’t have the same weight as points. Instead, they connect points, or divide them, or guide a viewer’s eye toward the one you want. This makes them some of the most important elements of composition.

Great Sand Dunes National Park
NIKON D800E + 70-200mm f/4 @ 70mm, ISO 100, 1/25, f/11.0

3. Shapes

Now, we move from the simple elements of composition to the complex. Shapes can be anything, from the crescent moon to the shape of a smiling face. Each variety of shape has its own emotional impact on a photo, and it’s impossible to generalize. A circle might be peaceful, a heart evocative, a triangle dynamic, and so on – but the only thing to be said about every shape is that they have the power to attract our attention.

Sometimes, shapes are just the object itself. If you’re photographing the sun, it makes a circular shape. Other times, shapes are more conceptual, like a curved cloud over a curved valley that gives the entire photo a circular composition. Both types of shapes matter. The first attracts attention; the second gives the photo its structure.

In photography, keep an eye out for shapes in your photo, either obvious or abstract. Remember that they are very powerful in drawing our eye – particularly simple shapes, as well as those of humans and animals. Compose your photos accordingly.

Architectural-Photography-4
NIKON D800E + 20mm f/1.8 @ 20mm, ISO 100, 1/60, f/8.0

4. Texture

The texture of an object plays an important role in determining its emotional impact, as well as the amount of attention it draws.

What mood do you capture when you photograph smooth pebbles and mist from a long exposure of the sea? What about jagged, rough mountains in high-contrast light?

Sometimes, textures themselves may be the subject of your photo, like patterns in the sand or waves of water. More often, though, textures are individual elements of a larger photo – either giving your subject some dimension or filling in the spaces between subjects.

Areas with more texture tend to draw extra attention. Sometimes, too much texture in “unimportant” areas of a photo can be distracting, making the overall photo appear too complex. In other cases, texture gives your subject a crucial sense of dimension, such as filling out the shape of a mountain landscape.

Clouds and Mountains with Harsh Light
NIKON D810 + 70-200mm f/2.8 @ 70mm, ISO 160, 1/500, f/11.0

5. Color

Other than black and white photography – a creative choice of its own – color makes a big difference to the composition of a photo, as well as the mood.

Each color brings its own emotions to photography, a topic that could fill far more than the small space here. Nevertheless, the most important distinction you need to know at the moment is that of warm versus cool colors.

Warm colors are red, orange, and yellow. They are active, jumping to the front of an image and conveying more movement and excitement. I don’t just mean that they metaphorically jump to the front; if you put a vivid red dot against a vivid blue background, many people genuinely perceive the red dot as nearer to the viewer, almost casting a shadow behind it.

Cool colors, then, are the opposite: green, blue, and violet. These are calmer colors, with a bit more gentleness to their nature. Blue and green in particular are the most common colors found in nature; a blue sky or green field convey a reassuring and comforting message. But cool colors also appear in lower light environments, even shadows on a sunny day, so they do have a sense of darkness to them – one which can be particularly powerful in photos of a storm, for example.

When you’re composing your photos, recognize the colors contained within, and try to use their strengths to your advantage. Often, pairing a warm color with a cool color creates an interesting sense of contrast, leading to an eye-catching image. Similarly, photos with just one or two dominant colors present a very unified message – a message that can be highly successful if created with care.

Sunset at Half Dome
NIKON D7000 + 105mm f/2.8 @ 105mm, ISO 100, 1/40, f/6.3

6. Tone

Another important element of composition is tone, both for individual objects and for the photograph as a whole. Although tone can refer to hues and intensity of color, it also relates to the brightness and darkness of an image, as well as its contrast.

A few other words can describe this same concept, but I prefer “tone” because of its connection to music. Photographs which employ tone successfully will carry the eye through the flow of a photo – much in the same way that musical tones carry listeners through the highs and lows of a performance.

Brighter regions of a photo attract the eye. So do those with high contrast – both low-level contrast (sharpness) and broader juxtapositions of light and dark.

At a more general level, the tones of a photograph also change its overall emotions. Photographs which are darker tend to obscure more of your subject, giving it a mysterious, intense, and even refined appearance. Brighter photographs are more etherial and optimistic.

Of course, you can adjust many of these factors in post-processing software very easily. Personally, I often darken the corners of an image to attract attention to the center. I’ll also “dodge and burn” (brighten and darken) individual elements of a photo that I want to emphasize or obscure. If there’s a distraction in your photo, one of the easiest ways to make it draw less attention is just to darken it a bit or lower its contrast.

So, pay attention to the tones of your photo, both in the field and in post-processing. They control how a viewer flows through the photo, as well as the emotions the photo conveys.

Greeter Falls
NIKON D7000 + 24mm f/1.4 @ 24mm, ISO 100, 1 second, f/11.0

Relationships

The other elements of composition fall under a different category: relationships. Rather than applying to individual objects in a photo, the four elements below are all about how the different parts of a photo interact.

marketing words for photography

Key-word phrases are the way potential customers search for products and services on the Internet and that includes those provided by photographers. Advertising services such as Bing advertising, Google AdSense and Chitika buy space on websites for their advertising clients. The key-word phrases on the website page drive what ads appear. Selecting the right key-word phrases helps photographers find clients.

Key-word phrases are the way potential customers search for products and services on the Internet and that includes those provided by photographers. Advertising services such as Bing advertising, Google AdSense and Chitika buy space on websites for their advertising clients. The key-word phrases on the website page drive what ads appear. Selecting the right key-word phrases helps photographers find clients.

Required Online Presence

The key-word advertising links to the photographer’s website or blog. While there are free blogging and website platforms, it makes more sense for the photographer to own her own domain. The free platforms may change their terms of service. For example, one of the platforms now requires any content to be original and exclusive. The platform informs the blog owner that the blog will be deleted unless the content is rewritten so as to be exclusive. It makes sense to spend money advertising your own website rather than space on a website you don’t own.

The key-word advertising links to the photographer’s website or blog. While there are free blogging and website platforms, it makes more sense for the photographer to own her own domain. The free platforms may change their terms of service. For example, one of the platforms now requires any content to be original and exclusive. The platform informs the blog owner that the blog will be deleted unless the content is rewritten so as to be exclusive. It makes sense to spend money advertising your own website rather than space on a website you don’t own.

Product

Photographers have a variety of products they offer including videos, still photography, artistic photographs and custom work such as photographing weddings. The key words help potential customers find the type of photography they would like to buy. For example, photographers who exhibit at art fairs could use key-word phrases identifying the themes of their product such as “Southwest photography,” “Old West photos” and “wild-horse photos.”

Photographers have a variety of products they offer including videos, still photography, artistic photographs and custom work such as photographing weddings. The key words help potential customers find the type of photography they would like to buy. For example, photographers who exhibit at art fairs could use key-word phrases identifying the themes of their product such as “Southwest photography,” “Old West photos” and “wild-horse photos.”

Geographic Area

Adding the city to the key words helps clients find nearby photographers. It’s not necessary to add the word “in” to the key-word phrase. Major cities often have other cities close by. For example, for a photographer in Phoenix, Arizona, the key words would include the cities of Chandler, Mesa, Gilbert, Scottsdale, Glendale as well as Phoenix. The key-word phrase would be “Mesa photographer,” or “Chandler photographer.”

Adding the city to the key words helps clients find nearby photographers. It’s not necessary to add the word “in” to the key-word phrase. Major cities often have other cities close by. For example, for a photographer in Phoenix, Arizona, the key words would include the cities of Chandler, Mesa, Gilbert, Scottsdale, Glendale as well as Phoenix. The key-word phrase would be “Mesa photographer,” or “Chandler photographer.”

Specialty

Photographers specialize in different subject matter. Adding the specialty to the key-word phrase narrows down the search of potential clients which helps photographers. For example, a newborn photographer has a different market niche than a wedding photographer or one who specializes in professional modeling portfolios. Some photographers focus on animal portraits, photographing houses for Realtors or magazine layouts and articles.

Photographers specialize in different subject matter. Adding the specialty to the key-word phrase narrows down the search of potential clients which helps photographers. For example, a newborn photographer has a different market niche than a wedding photographer or one who specializes in professional modeling portfolios. Some photographers focus on animal portraits, photographing houses for Realtors or magazine layouts and articles.

Other Words

Photographer isn’t the only appropriate key word. Others include photograph, photo, photo shoot, photo session, pictures, video and film. Combine these words with the other key words to broaden the results to those potential customers who don’t use the word photographer in their search but who are looking for one.

Photographer isn’t the only appropriate key word. Others include photograph, photo, photo shoot, photo session, pictures, video and film. Combine these words with the other key words to broaden the results to those potential customers who don’t use the word photographer in their search but who are looking for one.

Name

Whether you use your own name or a company name it should be at least a part of your key-word advertising strategies. Use both if you have both. Clients may have had your personal name referred to them by someone else and want to find out more about your services. Other potential clients may have seen your company name on for example work you have previously done for other clients rather than your personal name.

Whether you use your own name or a company name it should be at least a part of your key-word advertising strategies. Use both if you have both. Clients may have had your personal name referred to them by someone else and want to find out more about your services. Other potential clients may have seen your company name on for example work you have previously done for other clients rather than your personal name.

Brian Hill is the author of four popular business and finance books: “The Making of a Bestseller,” “Inside Secrets to Venture Capital,” “Attracting Capital from Angels” and his latest book, published in 2013, “The Pocket Small Business Owner’s Guide to Business Plans.”

photography advertising messages

Modern photography culture revolves around smartphone cameras and copious amounts of clicking. As a result, most people underestimate the power of professional photography. A simple photograph can be taken by anyone. However, before starting a photography business, you should be aware that not every photograph is suitable for a marketing campaign.

Nowadays, people are bombarded with advertisements all day, every day. They can be found on television, phone apps, websites, and a variety of other platforms. Public relations and advertising are important factors in increasing an individual’s or organization’s brand value.

Are you a photographer in this digital era? Do you run a wedding, marketing, or portrait photography business? If so, you should find the most powerful photography marketing ideas. However, with so many photographers and photography advertising ideas available, it can be difficult to stand out.

Photography Marketing Ideas

Creative advertisements are marketing efforts that aim to capture the attention of viewers by appealing to their sense of humor and intellect. It is a marketing concept that causes people to think. Few advertisements you see leave an indelible impression on you. It is a fortunate position occupied by creative marketing.

Why Invest in Photography Marketing?

People, including potential clients, are visual creatures. To succeed in a competitive marketplace, businesses must capitalize on the visual nature of their target audience. In addition, new clients tend to make snap decisions based on visual cues. Marketers only have a few seconds to make a good first impression. Only messages and images that resonate can fully capture the attention of the target market. After all, consumers are bombarded with advertisements all day, every day.

Decades ago, consumers were exposed to hundreds of advertisements per day. Today, the number is in the thousands. How many of the thousands of advertisements do you see every day stick with you? How many of them hold your attention long enough for you to read the entire advertisement? It takes excellent photography marketing ideas as well as the skills of an experienced photographer to capture this attention.

In the modern digital world, the adage “a picture is worth a thousand words” still holds true. Across search engine like Google business pages and various social media channels, images play a massive role in boosting performance and engagement. Just ask some of the most prominent social media influencers.

How do photos and graphics help? Which strategy should local businesses and marketers employ to increase the impact of their images on their target audience? Check out these findings to learn why quality photos are so important.

Content marketing with pertinent images receives over 90 percent more views than text-only content.

About 60 percent of online shoppers prefer listings containing images.

Test-only press releases attract about 15 percent fewer online views than those with photos.

Most online consumers report that advertising imagery is essential to their buying decisions.

The preceding clearly demonstrates that when prospective and existing clients see it in detail, they are more likely to dig into their wallets. As a result, good images are required for every marketing strategy. This necessitates a photo shoot with an experienced advertising photographer.

Creative photographers help both large and small business owners achieve their marketing plan goals by utilizing their expertise in imagery, angles, lighting, and advertising. Of course, the goal is to educate existing customers and potential clients about their products or services in order to entice them to purchase.

Why Do Businesses Need High-Quality Advertising Imagery?

When you distribute low-quality advertising images, you are sending a negative message about your company. Your advertising images must be eye-catching, but in a positive way, in order to highlight your brand’s best qualities. Professional-quality photos communicate the right messages and help you attract more customers.

Contrary to popular belief, many businesses spend a significant amount of money printing and distributing advertisements but do not invest in the necessary advertising photography. As a result, their advertisements feature shoddy imagery that does little to advance their business. As a result, the ROI is pitiful and efforts are squandered.

Companies that invest in high-quality photography typically reap numerous benefits. These include eye-catching, high-quality images that enable them to attract and communicate with customers in a variety of settings, including:

Lifestyle, and other photographers.

These professionals assist businesses in developing and implementing effective advertising campaigns in order to meet their marketing objectives. Advertising photography is an important and valuable component of creative advertising.

Advertising Photography Tips

Do you want your advertising campaign to elicit an emotional reaction? What kind of reaction do you want? Some marketers are unfamiliar with this concept. Good photographs can help raise brand awareness and elicit various emotions in your audience. Trust, excitement, freedom, romance, and even fear are examples.

Photographers who are creative understand this and know how to capture images that elicit the appropriate emotions. The photographer can aid in the development of a company’s reputation and customer relationships.

A skilled photographer understands the importance of an image. Without high-quality advertising imagery, you will be unable to present your company in the best light possible. Here are some cool advertising photography ideas:

A good marketing image should elicit an emotional response from the viewer through its layered interpretation and clever composition. It should do so without the addition of any elements. Such an image will be highly effective and will stay with the viewer.

Make the Advertising Image Minimalistic, Yet Impactful

Technological advancements enable marketers to create and deliver flashy and complex advertisements in novel ways. People are bombarded with advertisements on the internet, in newspapers, on buses, on billboards, on television, and on mobile devices. Complexity and volume, on the other hand, no longer command the same level of consumer attention that they once did.

Minimalism may provide a solution to this problem. A single sound can pique the interest of many people. They stack many sounds together, however, and fail to provide meaning. The same is true for visual perception. So, remove all visual clutter and concentrate on a single message.

People are always drawn to patterns. Breaking the pattern, on the other hand, can help your message stand out. Many people are likely to remember your message.

Some advertisements captivate and enthrall viewers. With some digital retouching and manipulation, you can tell an engaging story in one frame. It’s an effective advertising photography concept.

Advertising is a serious, stressful, and costly industry. Fortunately, you can use humor in your images to engage your audience. You may not have the most creative advertising campaign, but a sense of humor will draw people in. That eccentricity can help you attract new customers and expand your business portfolio.

Rather than relying on bright colors or tricks, make your advertising images depict frozen moments in time. Advertising photography that depicts reality in its most raw form can be enthralling. It has a large number of viewers. Consider spreading your marketing message while also focusing on social awareness.

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