Blogging For Personal Branding

Blogging can be an easy, low-maintenance way to improve your personal brand. But without some considered effort, it can also easily backfire and leave you further away from your money-making goals. From the steps you take when creating your blog to the types of posts you create and when you post them, there are plenty of ways you can leverage your blog in order to boost your personal brand.

In this guide, we review the aspects of Blogging For Personal Branding, content for personal branding, personal branding instagram examples, and how to make personal brand blog.

Blogging For Personal Branding

If you’re looking to build a personal brand, blogging can be a great way to do it—but it’s not as easy as just writing some posts and then sitting back while they magically attract followers. There are a few simple steps you can take to make sure that your blog is helping your personal branding efforts rather than hurting them.

Blog About Your Interests

This is a great way to get into blogging and build your personal brand. You have so many interests, passions, expertise and life experiences that you can share with the world. You also know more about your career than anyone else out there!

You might be wondering how this kind of information applies to building your personal brand. Well, let’s look at it this way: people will want to follow what you’re doing because they think it’s interesting and/or helpful for them. If someone finds one of your posts useful in their own work life or personal life, then they may share it with their friends! This is called viral marketing—the more people who see it (and pass on the news), the bigger chance that others will check out your blog website too; which means more traffic coming through those doors!

Be Authentic

Be yourself. You don’t have to be an expert on every topic, nor do you need to pretend to be someone else. If you’re passionate about something and want to share your knowledge with the world, then go for it! Just be honest about who you are and what your expertise lies in.

Be authentic. Your personal brand is all about being true to yourself and showing how awesome you truly are. Remember: no one knows what’s inside of us better than ourselves, so when we show our true personalities online by blogging or social media posting, people will feel more connected with us because they know that they’re getting “the real deal.”

I’m not saying that this means sharing every thought or emotion with the world (you can keep some things private!), but what it does mean is that when someone reads something written by a blogger or follows them on social media—you should know exactly who they’re following/reading because their personality shines through their writing style/social media posts—and this encourages others who may also have similar interests (or even those looking for inspiration!)to follow suit!

Grow Your Expertise

One of the best ways to expand your expertise is by blogging. It’s a great way to build up your portfolio, demonstrate your skills, and get new leads or clients. You can write about topics that are related to what you do for work but also write about things you’re passionate about. If there’s nothing in particular that you want to focus on, then keep writing about whatever comes up in your life or interests at the moment.

If it works for personal branding, it should work for company branding as well!

Promote Your Posts

You can promote your posts in ways that are specific to your industry, the type of content you share on your blog and the types of people you want to reach. In addition to posting on social media and sharing in other forums, consider using these techniques:

  • Podcasting: Interviewing others is one way to get exposure for yourself and build your personal brand as someone with knowledge in a particular field. You could also interview yourself by recording videos or live streaming via Facebook Live or Periscope.
  • Video blogging: Record short videos about what you’re working on or what’s new with your company or website. If you have a team, encourage them to participate by sending out questions beforehand so they can prepare answers based on their expertise.

You don’t have to use all these methods for promoting posts—just pick one that makes sense for what kind of content you create and who might benefit from seeing it!

Listen To Your Audience

If you want to build trust with your audience, listen to them. You may think that means asking for their opinions or engaging in conversations about what they want from your blog. But it’s also about listening to how they talk about you. How do they describe the content of your blog? Do they tell stories about their experience reading it?

Does this sound like something they would say: “I love reading [blog name]. It helps me relax after a long day at work”? If so, then great! That probably means you are providing helpful information in a way that is easy for people to digest and relate to. Or maybe not…If someone says something along these lines instead: “I’m not sure what he/she is saying half the time because he/she uses too many big words and doesn’t explain things well enough…” then maybe there’s something you could consider doing differently next time around (and if not yet, definitely keep this feedback in mind!).

Blogging is a great way to build personal connections and a personal brand.

Blogging is a great way to build your personal brand and make connections with others. It’s also an excellent practice for sharing knowledge and expertise, which will help you stand out in the world of business.

content for personal branding

Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article.

With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future promotions and pivots (especially unexpected ones).

And that requires doing something today that should feel very familiar: creating a content marketing strategy.

This time, though, you’ll create it for your personal brand.

Not sure you need to invest the time?

Consider these wise words from a CMWorld Twitter chat a couple of years ago that still ring true today:

“Careers in marketing make personal branding even more important. If you can’t develop your own brand, people might not have the confidence that you can help them develop a company’s/product’s/agency’s brand,” Mike Myers tweeted.

The chat’s guest speaker, Anh Nguyen, agreed: “All the knowledge and experience gained for your personal brand can be scaled for content marketing for a client or an employer.”

The knowledge and experience you gain from marketing your #PersonalBrand can be scaled for employer or client #ContentMarketing, says @AnhTNguyen via @AnnGynn @CMIContent.

What is a personal brand?

Before you can craft your personal content marketing strategy, it’s important to understand what a personal brand is.

“Think of it as your reputation and calling card to the world,” Anh said in the Twitter chat. “Your personal brand helps you connect with prospective employers, clients, customers, collaborators, and so on.”

You have a personal brand already. Every time you engage with people, you create perceptions of who you are in their minds.

When you craft a content marketing strategy for your personal brand, you’ll set yourself on a path toward shaping those perceptions to help you achieve your goals.

Use these seven steps to create a documented content marketing strategy for your own brand.

1. Craft a brand mission statement

All good content marketing strategies start with understanding the mission and goals. Thus, the first step in your personal content marketing strategy is to create a mission statement.

Here’s how Gabriela broke down the components of a personal brand mission statement:

I’ll add one more – What do you want to achieve with your brand?

Here’s a personal brand mission statement that might work for a content marketing writer:

I use my creativity and sense of business to help B2B brands engage with their audiences through compelling content. I work to ensure my content is equitable and inclusive. I want to grow my recognition as a go-to resource in the content marketing industry.

TIP: You can’t develop your personal brand without considering your employer’s brand because you’re tied together publicly. Tweak or supplement your personal mission statement accordingly.

2. Write an editorial mission statement

Put together your personal editorial mission statement, which connects to your brand mission.

CMI’s Jodi Harris writes that a great content mission statement details three elements (I’ll go into more depth on each later):

You don’t need an elaborate statement. Just give a brief overview in a sentence or two.

With your personal brand and editorial mission statements complete, you now have the required footing to develop a content marketing strategy.

3. Detail your brand’s content marketing goals

Your personal content marketing can help you achieve your professional goals (to get a raise, a new job, more clients, etc.), but those aren’t your content marketing goals.

Content marketing involves creating and distributing content to attract and retain your audience and, ultimately, drive profitable action.

Here are some personal content marketing goals to consider:

Once you define your content marketing goals, you can zero in on the right audience.

4. Detail your target audience

You know what you want, but what does your audience want?

First, describe who your audience members are. What industries do they work in? What roles or titles do they have?

Then detail their interests and behaviors. What do they want to know? What are their pain points? Where do they live (online or geographically)?

Let’s say you’re a content marketing specialist for a financial services company. Your goal is to build awareness of your name and skills. Your audience members are managers and directors of content marketing, communications, and marketing in the finance industry. They want to know more about how to get buy-in and budget support from their firm’s leaders. They check LinkedIn every few days but never use Facebook.

personal branding instagram examples

If you’re not building a personal brand on Instagram in 2021, you’re leaving opportunities on the table.

Your personal brand is not only your work. It encompasses who you are, why you work, how you work, and what you do for your audience.

When people hear your name, they should be able to recall what you stand for. That’s the might and purpose of a personal brand.

If you’re a photographer, you know how important it is to define your niche and expand your network. Having a personal brand helps you achieve these goals.

In this article, we’ll explore how creative people like you can develop a strong photography brand on Instagram and use a website to build a personal brand.

We’ll also dive into some creative photography Instagram accounts (and related creative profiles) that are doing an amazing job of showcasing their work. We hope you can derive some learnings about how to promote your photography on Instagram.

Website and social media for personal branding

One of the first steps you should take toward building a personal brand is having your own website. It’s a corner of the Web you can claim as your own.

Photographer websites give you a chance to tell your story to your audience in a style that is unique to you. It is where you display your portfolio, connect with peers, mentors, and clients, and conduct business.

Another aspect of building your brand is to have a presence on social media.

Most influencers, small businesses, and big brands have a presence on Instagram today. The platform has surpassed 1 billion users in 2020.

Think of the size of the reach you can achieve!

Instagram emphasizes visual storytelling through its square photos, videos, stories, and reels. It’s the best platform currently to showcase your unique style and personality to the world.

You can use various inbuilt photo editing tools to share your photography on Instagram and receive feedback from the vibrant creative community on the platform.

Remember to connect your website and social media handles to each other. It presents a streamlined image and attracts new followers.

A compelling personal brand helps you build a lasting presence in your industry. You can also attract lucrative media opportunities and appeal to new clients.

How can you leverage Instagram to stand out from the crowd?

Let’s take a leaf out of the books of some successful creatives by exploring what they do best on the platform.

7 creatives who use Instagram for personal branding

Take a look at how these 10 creative people leverage Instagram to build their personal brand.

Petra Eriksson

Eriksson is a Barcelona-based illustrator who creates bright, bold compositions with vivid imagery. She uses Illustrator to create the shapes and adds highlights, texture, shadows, and other elements using Photoshop.

She draws inspiration from practically anything – clothes and accessories worn by people, books, street art, films, patterns in nature.

Instagram has given her the perfect platform due to its visuals-first vibe. Eriksson showcases her work on her website, her agent’s website, and on her Instagram account.

On Instagram, she gives her audience a more intimate look into her work life – what she’s currently working on, how she creates her compositions, and what her process is like.

At 93.3K followers, she certainly has a wide fan base.

She uses Instagram highlights to cleverly promote various aspects of her work:

It’s a comprehensive look into her professional life and a sneak peek into her personal one.

As a full-time freelancer, she’s using Instagram to build an easily recognizable brand.

Think bright colors and organic shapes and you’re likely to think of Eriksson.

Wade Jeffree and Leta Sobierajski

Art Director and designer Wade Jeffree’s account is a study in branding. Through short videos and photographs on Instagram, Wade and his partner Leta display their quirky sense of color and design.

In their own words, “Wade and Leta make music for your eyes. Their studio combines purposeful eclecticism and performative design to create satisfying and emotional visuals ranging from conventional identities to colorfully charged compositions utilizing all disciplines.”

Their posts speak about how they work with clients in great detail:

It’s interesting to read how they explain the “why” behind their work and their experience of working with each client.

Some of their eye-catching posts are:

Safe to say, Wade and Leta have successfully built a distinct personality and photography brand on Instagram.

Nick Ulivieri’s passion for photography shines through on his Instagram page.

He shoots the skies above Chicago and the structure and architecture of its various buildings. He also dabbles occasionally with abstract photos.

It’s a breathtaking look at the beauty and symmetry of nature and man-made objects.

Ulivieri employs Instagram Highlights to give his audience a behind-the-scenes view into his preparation, equipment, process, and the tiny details that you don’t even know exist.

He infuses personality into his profile by also sharing other aspects of his life — his favorite books (by year), his work set up, and some household stuff with his partner.

He also uses Instagram to drive his freelance business, talking about:

Ulivieri’s profile is not just pleasing to the eye due to its sleek esthetic, it also projects what he is all about as a person and a professional.

He is successfully promoting himself as a master of his genre and offering a human interest angle as well.

Simone Bramante

At first look, Simone Bramante’s work is an eclectic mix of colors and hues and a lot of light and shadow play. He appears to have a knack for capturing the magic in people, landscapes, and objects.

Bramante uses a combination of photographs and engaging videos on Instagram to tell his stories. Many of his photographs feature members of his family. He is a Creative Director with a gift for photography.

He often speaks of contemporary topics through his photographs and the popularity of his work is evident in the number of “likes” each post receives — nothing less than 10K.

Just like other creatives, Bramante harnesses the power of Instagram Highlights to spread awareness about his book and his work. He has categorized his travels and causes by theme – Sustainability, Water, and Desert. He also offers a peek into his family life where photography and design feature heavily. (Why is this not surprising?)

Bramante’s bio leads us to his website where he provides information about his clients and his credentials. It’s a great approach to building a personal brand with a combination of Instagram and a personal website.

how to make personal brand blog

Blogging is still a very important part of my business growth strategy. It’s become so much more in-depth than simply writing blog content. I’m writing email funnels like a madman and zeroing in on written content as a whole. That’s why I’m excited to share this with you.

I had a fantastic conversation with my friend and blogging expert, Yaro Starak, where we got into what you must do to be heard in the blogosphere – to engage with your audience, how writing blog posts have become centralized around personal brands, and how to monetize your blog.

In the early years of blogging, I realized that if I could build real relationships with my prospective customers, they would come back again and again. That was before I even wrote a single blog.

In the last decade, blogging has become a lot more crowded. Not only that, there are hundreds of tools and choices. That makes it difficult. The audience size has also grown enormously. So challenges in the blogging world have changed over time.

Getting Heard Over The Noise

The internet is never going to stop growing. We have to accept that. Because of that, we have to have a specific message and build a presence around that message. This is a movement because we’re asking people to change based on what we say. That’s what being a Youpreneur is all about. It’s about building a business around what you stand for. This personal brand element is a huge part of blogging.

In addition to millions of blogs, you also have to compete for your audience’s attention on social media with Snapchat, Facebook, and Instagram. This is where the hub and spoke model of marketing comes in. The hub is your website and your blog. You have your own domain, your content, and your opt-in to get people onto your email list. Everything else is a spoke off of that. We have to acknowledge that audiences exist on social networks, but we have to bring them back to our blog. If you’re only on a social platform, you run the risk of your account being deleted and losing your audience instantly.

More and more places like Facebook ads are leading in the content market. They’ve found that going directly to a landing page isn’t converting and isn’t building trust. It starts with blogs and podcasts that begin on your own website’s blog. The blog is the end and beginning to it all.

It’s All About the Personal Brand

The personal brand is huge when it comes to being a business online. It’s no longer about companies; it’s the people behind the company that audiences connect with. People don’t want to read a corporate website with no face; they want a personal touch. Ask yourself what your people connect with when you’re thinking about how you approach blogging.

At the end of the day, we’re all just publishing content and hoping to connect with people. I talk about this people to people connection all the time, and this is something that we should be thinking about front and center as we create content. With a blog sales funnel, you want to get people to your blog and get them to sign-up for your lead magnet. From there you want to build trust by sharing your personal story and valuable content about your niche.

No matter what industry you’re in, you can benefit from writing a detailed story on your blog that goes into your background. Share how you discovered the topic you’re writing about, how you learned about it, and how you got better at it. This story validates you as the expert. If your readers have never heard of you before, this is the first thing they need to go through when they come to your blog or join your email sequence.

Creating Evergreen Course Content

When you’re building your blog hub and looking to create your first evergreen training course, the first step is to make sure you’re very clear about what the problem is. And you can get specific about this even down to micro-needs.

Some people might want to know about just one part of what you do. You could have some kind of front-end super niched product, then add the flagship course or community for people who want to go in deeper.

I love the pre-sale model for these kinds of products. I’ve pre-sold a couple of courses quietly, and they fell flat, so I didn’t bother creating them. This is a massive time and money saver.

Monetizing Your Personal Brand

When you have a decent community in place on your blog, it’s time to move it to the next level by creating something of your own to sell. Often, there’s a fear of going out there with a product. The fear of failure, the fear that no one will buy it, and the fear of rejection stop many bloggers and entrepreneurs from putting anything out there. That has to be overcome. Every person who’s ever sold anything online has to go through overcoming these fears.

The single best way to solve this problem is to eliminate your attachment to the outcome that makes you afraid. If you’re afraid no one will buy, stop making sales the outcome you use to gauge success. You can treat it as a learning process that simply brings you closer to making sales. Mindset is at the heart of success for every entrepreneur. Change the goal to something that makes sense.

You’ve got to ask yourself, are you here to be in business or just have a community? Some people don’t want to make money. They just want to be the nice person who offers help. The question to ask yourself is, does that serve the goals you have for yourself? Detach from the outcome and then give people the opportunity to give you money. The skies will part, and you’ll realize how people value what you’re putting out.

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