Blog Marketing For Events Planning

If you are running an events planning business, you will probably want to generate leads for your business. In order to get noticed in search engines and attract new customers, you need a well-written blog that is full of engaging, informative content. This guide will show you how to create posts that work for your business strategy by utilizing efficient strategies for generating traffic and leads.

In this guide, we review the aspects of Blog Marketing For Events Planning, blog topics for event planners, what is event blog, and marketing plan for an event management company.

Blog Marketing For Events Planning

When you are running an events planning business, it is essential that you have a robust blog that is full of engaging, informative content. A well-written blog can help you generate leads for your business and also increase your visibility in search engines. While creating content might seem like a daunting task at first, it doesn’t have to be! This helpful guide will show you how to create posts that will attract potential customers while using efficient strategies for generating traffic and leads.

Publish event-related posts consistently

Here’s the deal: if you want to keep your audience engaged, you need to publish content regularly. It’s as simple as that. You don’t have to write a blog post every day or go crazy with the frequency of your content—but publishing something on a consistent basis is one of the best ways to get your brand in front of people and establish yourself as an authority on events planning.

Beyond this, though, there are some more specific things that can help make sure that your blog posts aren’t just helping you build traffic and generate leads (and eventually sales).

Write content with keywords in mind

It’s important to not only use keywords in your posts, but to also make sure they’re optimized for search engines. This means incorporating them into the post title, meta description, URL and first sentence of the post.

You should also include variations on your main keyword throughout the first paragraph (or two), so that it appears multiple times throughout your copy. To do this, try adding synonyms or related phrases at least twice per paragraph.

When writing titles and meta descriptions for events or blog posts, always keep in mind what will appeal to potential attendees/readers:

Improve your blog’s load speed and mobile friendliness

In case you don’t know, Google considers load speed one of the top ranking factors. The faster your site loads, the more likely it is to be indexed by Google.

Mobile friendliness — which is also a ranking factor in Google — means that your blog is optimized for mobile devices. This helps avoid unnecessary scrolling and other frustrations that come with trying to read content on a tiny screen!

To check your website’s load speed and mobile friendliness:

  • Go to Pingdom Tools and enter your blog URL or type in “” if you want to check multiple sites at once.*Note: The free version only allows you to analyze one site at a time with up to 10 pages (including subdomains). If you want more pages analyzed per test or other features like uptime monitoring tools or uptime reports, get their paid plans starting at $12 per month.*

Review your analytics

Analytics are important to track the effectiveness of your blog. It can tell you what content is popular and what content is not, it can tell you what keywords are bringing people to your site, and it can tell you how many people are reading your blog.

It’s important that you have analytics installed on all of your websites so that you know the audience is there. If no one visits the site then there isn’t much point in spending time creating new content for it, right?

The good news is that most platforms come with built-in analytics packages which are easy to set up and use. There is also a variety of free tools available online such as Google Analytics or Hootsuite Insights which allow users access this valuable information at any time from anywhere with an internet connection (or even offline). They offer much more than just simple visitor tracking such as engagement rates for different types of posts being published on social media accounts owned by businesses like yours – but I won’t go into detail about those here since this article focuses specifically on blogging itself rather than social media management!

Include a call to action in all posts

Include a call to action in all posts.

  • Include a call to action in your header.
  • Include a call to action in the body.
  • Include a call to action in your footer.
  • Include a call to action on every page of your site, not just blog posts!

Blog marketing is vital for generating traffic and leads. Make sure that all of your posts are written with a strategy in place.

Blog marketing is vital for generating traffic and leads. Make sure that all of your posts are written with a strategy in place.

A good blog post does three things:

  • It drives traffic to your site or event
  • It builds trust between you and your readers
  • It generates leads

blog topics for event planners

Today’s event planners are so incredibly lucky to have the internet available to them as a resource. Let’s face it, we rely on it for everything from basic guidance and how-to guides, to wide-ranging inspiration (with photos, videos, and more) from other event planners’ event ideas. And with an ever-changing world, flexibility is crucial when it comes to event planning nowadays. But what’s the best place to find this info? The blogosphere! There are so many amazing event planning blogs out there, written by talented professionals with years of experience. Naturally, you’ll want to seek out the best ones for education and inspo.

Luckily, we’ve done the deep-dive for you! At Peerspace, we know all about the event industry and what it takes to pull off a successful one. That’s because we’re the largest online marketplace for hourly venue rentals. People across the globe who own and operate amazing spaces list them on our platform for others to rent and enjoy. As you can imagine then, events and event spaces are a big part of our world. In fact, on our platform alone, you can book the perfect event space, round-up caterers, equipment, waitstaff, and more through our Concierge service, and stay on your toes concerning trends in the creative industry with our Resources blog.

To help you in your search, we’ve compiled a list of 10 of our absolute favorite event planning blogs . We’ll provide a concise overview so you can get a real sense of what each of these awesome blogs has to offer. Keep reading and find out how the blogosphere can help you develop your event planning skills. If you’re a professional yourself, they may just take your career to the next level!

Endless Events is a prominent A/V and event planning company that’s worked with top clients across the country, including Uber, Microsoft, Comic-Con, and more. With this catalog of industry-leading experience, they offer countless valuable insights to share on their blog. One great post we would recommend from a couple years back: “Inclusion in the Event Industry: The Impact of the Americans With Disabilities Act.” It’s an episode of their podcast, #EventIcons, where their guest discusses the importance of offering safe foods and beverages that are inclusive of people with health-related dietary restrictions at events.

The Event Planners Association is a trade association for the event industry with over 13,000 members worldwide. This means they have lots of resources to offer, one of which is their outstanding event planning blog. They provide advice on important and highly practical event planning, like “5 Reasons to pivot to hybrid events” and “How should I market my event planning business on social media?”, among many others. They make the prospect of event planning in 2022 not only possible, but infinitely easier.

Peerspace is the internet’s No. 1 site for booking venues by the hour just about anywhere in the country. That’s why it’s no surprise that Peerspace’s list of resources and blog posts with advice for event planning is incredibly informative and near-encyclopedic in its comprehensiveness. Many of its posts are city-specific, making them even more useful: whether you’re looking for bridal shower venue ideas in Chicago or intimate wedding venues in NYC, it’s easy to find info catered to your city and the kinds of events you’re planning, so there’s something practical and illuminating for everyone.

And remember, you can also locate stunning event spaces on our event venues search page and acquire any extras you need for your event through our Concierge service.

Book the perfect event space.

Peerspace is the easiest way to book the perfect event space. Enjoy the largest location library and hassle-free bookings today.

If you’re an event planner, you’re probably already aware that Eventbrite is a worldwide event platform with listings for everything from music festivals to conventions to photography classes. There’s a reason more than 750,000 virtual attendees used the platform in 2020 alone: they make it ultra-easy to make an attractive, professional event listing in just a few minutes, so just about anyone can use it. To help event organizers even further, they offer a blog with engaging, well-written posts. They’re one of our favorite event planning blogs because they pack tons of essential info into pieces that are easy to read in five minutes or less.

One of our top selections by far, EventMB stands for Event Manager Blog. Their posts are especially useful when it comes to learning more about the latest trends in the event planning world. This is crucial because you don’t just want your events to be good. You also want them to incorporate all the latest tools, technological innovations, and more to really wow your client and their guests. A great example of the quality of their offerings is this piece on unlocking the value of event data in 2022, which helps event planners mine and understand data to better serve clients.

Geared toward meeting professionals, in particular, this tech-centered blog focuses on the latest event technologies with what they call “a deep dive into event technology.” They offer high-quality articles that fall into the broad categories of apps, business, event industry, social media, and tech. Their event industry calendar is another fantastic resource that you should definitely bookmark and check regularly if you’re in this field.

From the Professional Convention Management Association (PCMA), this magazine (now in blog format) is a major award winner for a reason! They’re aimed at providing informative content relating to professional and career development. In fact, they have been doing so for more than 35 years (since 1986, to be exact). Meeting planners named Convene their top industry publication for content in 2012, 2014, and 2016. This is a resource you can trust. On their blog, you can find recent posts like Getting Back to Face-to-Face Events and Event Trends We’ll Be Watching in 2022.

Book the perfect event space.

Peerspace is the easiest way to book the perfect event space. Enjoy the largest location library and hassle-free bookings today.

Consultant and industry leader Lara McCulloch offers insightful event planning tips based on her more than two decades of firsthand experience. She’s been featured in the Chicago Tribune, Special Events, and more, as her perspective carries major weight in the event planning community.

Almost 225,000 people visit BizBash every month to gain essential info on event style, locating venues, technology, tools, and more. This is a major industry voice. They also offer in-person events in the US and Canada, with thousands of event professionals in attendance. Plus, they are another go-to for virtual events. Honestly, they offer too many services and resources to list here, but BizBash should definitely be at the top of your list of go-to event planning blogs.

Event Industry News provides a wide-ranging look at the latest news in the event industry. Based in London, this is a global view of event planning. The updates are divided into subsections, including “Brand & Agency News,” “Concert and Touring News,” “Event Technology News,” “Festival News,” and lots more. In fact, whatever you’re looking for, you’re likely to find it here. We highly recommend the Guest Blogs section for a more in-depth, opinion-based analysis of what the latest updates actually mean for the industry.

Event planning blogs: conlusion

These event planning blogs are your best secret weapons for all your event planning needs in 2022. They’ll keep you on top of industry trends while offering tips and tricks to lighten your load. The next time you need a stylish and pristine venue for your event, check out Peerspace. We have countless spaces in thousands of cities and towns across North America and beyond. In fact, we have venues that can suit any style event you’re throwing, in any location, with any budget size! Check us out, and of course, keep an eye on our resources page for current industry news and trends.

what is event blog

An event blog is a weblog (blog) which is launched as part of an event. Event blogs are often maintained for events related to activities on the Internet, such as meetups of members of a particular site, web conferences, and so forth. The event blog is used to get people excited about the event while also conveying information about the event to attendees. During the event, updates on the blog will allow people to keep track of what is happening, and people who are not at the event can follow activities via the event blog.

People selected to blog on an event blog vary. Typically, several event staffers will be given blogging privileges, and they may take a casual and informal approach with readers. The event blog is often used for breaking news, including announcements of schedule changes, and for organizing, providing information about hotels, flights, and so forth to help attendees plan their attendance.

The event blog can also include guest blogs by people speaking at or attending the event, along with blogs profiling event speakers, the process of event setup, and so forth. Some event blogs take readers on behind the scenes tours with video and photo content which may be designed as a teaser; a blogger might post a mysterious image and ask people to identify it, for example, suggesting that they will find out more when they arrive at the event.

Event blogs can also be used to disseminate information which might be useful, such as book lists, information about groups of attendees who plan to meet up, last minute changes, and information about informal social events which are linked with the event, but not officially sponsored by it. For example, a group of people might want to meet for drinks on the night before the event, and the event blog might be used to promote their meetup.

If an event planner is managing an event website, it is usually very easy to request that a blog be set up on the site, with privileges for all of the people who will be blogging. People can also set up event blogs at offsite third part locations such as Blogger, WordPress, or TypePad, referring people to the offsite blog for more information. This can create confusion if bloggers set up unofficial event blogs as companions to the event; it is a good idea to make sure that an official blog on a third party site is clearly labeled as such.

Having an event blog can be a valuable promotional tool. Bloggers tend to be more interested in linking to dynamic, regularly updated content, so they will link to and discuss an event blog, drumming up interest in the event before it happens. People can also be encouraged to engage in a blogswarm promoting the event, in which a number of different bloggers all agree to blog on the same topic on a specific day, and while at the event, attendees may be encouraged to blog about the event on their own sites or at the event blog, and to use Twitter hashtags to discuss the event on Twitter or on other microblogging sites.

Ever since she began contributing to the site several years ago, Mary has embraced the exciting challenge of being a EasyTechJunkie researcher and writer. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.

marketing plan for an event management company

vent planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you must define the service you are offering, create a pricing structure, identify the target audience for your service, communicate with potential customers and build relationships with business partners who can add value to your company.

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you must define the service you are offering, create a pricing structure, identify the target audience for your service, communicate with potential customers and build relationships with business partners who can add value to your company.


Event planners work in many market sectors. Depending on your experience, you can choose to offer a general event planning service or a specialized service in sectors such as social events, corporate events or events for nonprofit organizations. Within those sectors, you can specialize further by focusing on specific events such as weddings, sales conferences or fundraisers.


Pricing is an important part of your marketing plan. You can price your services in three ways: an hourly rate for the time you spend on the event, a percentage of the customer’s total budget for the event, and a set fee that covers all of your time and costs in managing the event. The price you charge will vary with the type of customer. Budgets for corporate events are generally larger than those for social events or events for nonprofit organizations.

Target Audience

Your target audience varies by market sector. If you specialize in social events, focus your marketing activities on individuals. For weddings, for example, your main target audience will consist of the individuals or families involved in the event. However, it’s also important to communicate with venues that host social events, such as hotels or banqueting suites, as they may recommend your services. For corporate or nonprofit events, your target audience will vary by size of organization. In smaller organizations, the sales or marketing manager will be responsible for managing events. Larger organizations that participate in a number of events may have a dedicated event manager.


The communication plan sets out how you will reach your target audience. A website is important because part of your business is likely to come from prospects who are searching for an event planner. Your website should describe the type of service you offer, give examples of events you have managed and include testimonials from satisfied customers. By checking notices such as wedding announcements in newspapers or magazines, you can identify prospects and contact them by email or mail with details of your services. For corporate business, email companies in your area. You can identify prospects by visiting the websites of exhibitions or conferences and checking the list of participating companies.


Building two-way relationships with venues that host events or other suppliers to the event market can boost your own marketing efforts. By teaming with other businesses such as catering companies, photographers or entertainment agencies, you can expand the range of services you offer. Your partners may also recommend you to their own customers. By working with event venues and recommending their facilities to your customers, you have the opportunity to become the planner they recommend to their customers.

Based in the United Kingdom, Ian Linton has been a professional writer since 1990. His articles on marketing, technology and distance running have appeared in magazines such as “Marketing” and “Runner’s World.” Linton has also authored more than 20 published books and is a copywriter for global companies. He holds a Bachelor of Arts in history and economics from Bristol University.

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