Best Way To Learn Digital Marketing

So, you want to get into digital marketing? Great! You’re in the right place. We’ve got all the information you need to get started and much more. We highly recommend that you take some time before starting your journey, so make sure to check out these tips on how to learn digital marketing from industry experts as well as what skills are needed for success in this field.

In this guide, we review the Best Way To Learn Digital Marketing, best way to learn digital marketing for free, how to learn digital marketing at home, and who can learn digital marketing.

Best Way To Learn Digital Marketing

Digital marketing is a fast-paced and ever-changing field, so it’s important to stay up-to-date on the latest trends and best practices. If you want to learn digital marketing, here are seven things that will help get your education started:

Learn how to use Google analytics

Google Analytics is the most powerful free tracking tool available today. It works by installing a piece of code on your website, which allows it to track how many visitors you have, where they come from, what pages they look at and for how long. You can also use Google Analytics to track ads that bring people to your site.

By using this information you can improve your website by adding new content or changing existing content based on what users are looking for. This can help increase traffic and sales!

You can also use Google Analytics to improve marketing campaigns such as Facebook Ads or PPC ads (Pay-Per-Click). By using the data from Google Analytics you’ll know if your campaign has been successful or not so that you can make changes if needed!

Start a website and learn SEO

So you’ve decided to start a website. Congratulations! This is the first step in your journey to becoming an expert in digital marketing. But creating a site isn’t enough; you also need to learn how it works and what makes it successful. To start, you can use a free website builder like WordPress or Wix which will allow you to create a beautiful blog or portfolio site without any coding knowledge required. You may also decide that paid tools are worth spending money on if they help you save time and energy later on down the line (more about this in our next section).

In addition to learning how your new website works, there are several other things that we recommend learning about SEO (search engine optimization). In short: SEO is basically everything that happens behind-the-scenes so that people can find your content online through search engines like Google and Bing etcetera).

Learn how to do keyword research

Keyword research is the most important step in digital marketing. You need to know how to find keywords that your customers are searching for, and which ones are converting for you.

In this section, I’ll teach you how to do keyword research. We will start by learning how we can use Google Trends for keyword ideas and finding new keywords that aren’t already trending on Google. Then, we’ll look at some other free tools like SEMRush and Keywordtool.io so that we can get more advanced data about our target audience and competition when it comes to search engine rankings. Finally, I will show you how using paid tools like SEMRush or Moz Pro can give even more insight into what people are searching for online so that you have a better chance at beating out your competitors!

Learn copy writing

Copywriting is the secret to creating effective web content that converts. If you want to learn digital marketing, it’s one of the first things you should master.

In this article, we’ll discuss why copywriting is so important and how you can use it to improve your website or blog.

Learn Content marketing

Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and retain customers. It helps you build trust, credibility, and authority with your audience. Content marketing is one of the best ways to get people to know, like and trust you.

You can create blogs that give information on the products or services you offer. You can also use social media platforms such as Facebook (FB) or Instagram to post photos of your products or services for free advertising purposes.

Start a blog

  • Start a blog.
  • Make sure that you are passionate about the topic you choose to write about.
  • Create a blog that is easy to navigate, simple and clean with no clutter or fancy graphics. Your readers don’t need frills or bells and whistles. Just give them useful content on your topic of interest and they will come back for more!
  • Include a blogroll on your blog which links back to other blogs in the same industry niche as yours (or close by). This helps increase exposure for everyone involved by increasing traffic flow between each other’s sites. It also gives potential visitors an idea of where else they can go if they like what they see on yours!

Learn email marketing

Email marketing is one of the most effective ways to reach your audience. In fact, it’s nearly three times more effective than social media and direct mail when it comes to driving sales.

However, just because a strategy works doesn’t mean you can’t improve on it. Email marketers should be well-versed in basic best practices as well as some of the more advanced tactics that will help them drive more conversions through their email campaigns. To learn what those are, check out these expert tips:

  • Learn how to write a good email (and how not to!)
  • Learn about email marketing best practices
  • Learn about the different types of emails you can send (newsletters, welcome series) and which ones work best for different audiences/segments/traffic sources (direct traffic vs referral traffic).

Learn video marketing strategies and execution

If a picture is worth 1,000 words, then a video is worth millions. Videos have the power to reach people and make them feel emotions in ways that other forms of content cannot. It’s no wonder why many businesses are using videos to market their products or services.

  • Learning how to create videos

While it does take some practice to create great videos, there are plenty of tools available that make it easy for beginners as well as professionals alike. For example, most smartphones come with apps such as Instagram and Snapchat that allow users to record short clips with their phone camera or upload pictures from their existing albums directly into the app. You can also use specialized software like Apple’s iMovie or Adobe Premiere Pro CC which offer more editing features but require more time investment on your end than just taking a quick snapshot with your phone camera (although there are many tutorials out there for both platforms).

  • Marketing your video using social media platforms

There are several options when it comes time marketing these videos across various social media platforms such as Facebook, Twitter and Instagram where they will be visible not only within those networks but also across other websites which embed these pages into theirs too – meaning even if someone doesn’t follow you directly then they still might get exposed!

Get familiar with popular tools and techniques used in digital marketing.

If you want to learn digital marketing, the first step is getting familiar with some of the most popular tools and techniques used in digital marketing. Here are a few important ones to get started:

  • Google Analytics – This tool will help you understand how users interact with your site. It also alerts you when someone is visiting for the first time or how long they stay on a page before leaving (and shows you other information about traffic sources, social media referrals and more).
  • Google Search Console – This tool helps marketers better understand their search presence by showing which keywords people are typing into their search engines when looking for brands like yours, along with data related to web crawl errors that may be affecting SEO performance.
  • Google Keyword Planner – This free tool allows users to see keyword suggestions based on search volume as well as cost per click estimates over time so that they can make informed decisions about what keywords might be best suited for their sites’ goals (i.e., lead generation vs brand awareness).

There are many other tools available too such as SEMrush (learn basic reporting), Ahrefs (find out who’s linking back) and BuzzSumo (find content ideas).

Get the best tips on how to learn digital marketing from industry experts.

Stay ahead of the curve in digital marketing by following experts.

You can learn from the best by reading their articles, watching their videos and listening to their podcasts.

best way to learn digital marketing for free

Digital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs.

Even if you’re past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide knowledgeable oversight of digital marketing campaigns.

Check out these five top free online courses to build your digital marketing skills:

1. Google Online Marketing Challenge

Over the past 8 years, more than 100,000 people from over 100 countries have participated in Google’s Online Marketing Challenge.

The Marketing Challenge is an online course, with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners. However, it’s also unique in that Google gives learners a $250 AdWords budget to use over a three-week period, to run an online advertising campaign for a business or not-for-profit. The most successful learners can even win prizes from Google.

If you’re looking for a free online digital marketing course with a competitive angle, and a real-world experience element, this is a great option.

2. WordStream’s PPC University

PPC University is a totally free online learning resource created by my own former company, WordStream, to help build your PPC and digital marketing skills.

Wordstream has access to thousands of accounts, spending billions of dollars on PPC advertising, and over the years, they’ve consistently found that small to medium-size businesses struggle to manage their accounts in a way that’s cost-effective, and generates strong results. Three streams offer lessons for beginning to advanced users, with additional modules for social advertising.

You can also access a number of webinars and white papers to enhance your digital marketing education – and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time.

3. Social Media Quickstarter Digital Marketing Course

Constant Contact’s Social Media Quickstarter emphasizes opportunities to integrate email with social media marketing, in order to maximize the impact of both channels.

In a series of step-by-step lessons, learners can study digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogging, and online listings and reviews sites. The way the courses are structured makes them perfect for beginner-level marketers, with components such as glossaries and how-to guides, combined with practical examples of the lessons at hand in action.

4. Inbound Digital Marketing Course Plus Official Certification

HubSpot Academy offers an incredibly comprehensive digital marketing course that currently has more than 3,000 students participating at Udemy. Over 4.5 hours of instruction in 38 lectures are included in the low, low course price of completely free.

Participants will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, lead nurturing, and email marketing, as well as how they all work together for a cohesive and more effective inbound marketing strategy.

After the certification exam, graduates receive a badge for their résumé or LinkedIn profile to show that they’ve expanded their marketing skills with HubSpot Academy.

5. Alison Free Diploma in E-Business

Alison is a massive online learning community of more than six million registered users, with standards-based and certified courses offered absolutely free of charge.

Developed by free online courses pioneer Mike Feerick, Alison was founded in 2007 and was the first MOOC (massive online open course) provider. Today, you can take the free digital marketing course Diploma in E-Business to build skills in search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue metrics analysis, digital measurement, and more.

And, of course, if you want to make yourself truly invaluable to any organization (including your own startup), you need to learn how to code.

These five courses will each give you a heap of pointers on how to improve your digital marketing knowledge and performance, putting you on track to maximize your results.

how to learn digital marketing at home

9 Best Courses to Learn Digital Marketing Online

1. Udacity

Udacity offers an excellent online marketing training called Become a Digital Marketer, which is one of their “Nanodegree” programs designed to take you from zero experience to being ready to land a digital marketing job and succeed in the role.

With no experience required and frequent discounts offered, this is one of the best ways to learn digital marketing on a budget, while still getting all the benefits of a premium course (structured curriculum, real-world projects, top-notch instructors, and even career support).

Udacity’s digital marketing course takes three months to complete at 10 hours per week, so it’s very feasible to take this digital marketing course while working a job, too.

Subject matter includes marketing fundamentals, content strategy, social media marketing and advertising, search engine optimization (SEO), display advertising, email marketing, and much more.

This is one of the more well-rounded, broad marketing courses and does an excellent job of providing you with a strong foundation in all of the essential aspects of digital marketing, so that you can go get a job immediately and then build further upon these digital marketing skills to create a long-lasting career.

I can recommend this as highly as any of the digital marketing courses on this list and it’s a fantastic choice for anyone wanting to break into this career.

2. Digital Marketing Career Blueprint

You’ll need two things if you want to find a job in digital marketing.

Plenty of courses teach digital marketing… but not all of them show you how to get job offers with your new skill set…

That’s why this is one of the top courses I recommend for getting a career in digital marketing… because it helps you actually get a job and get paid with your skills. 

I’ve spoken with the course creator, Seth, and was impressed with his knowledge of digital marketing and exactly what employers look for when hiring in this space.

(As a former recruiter, it’s very rare to talk to someone who doesn’t come from an HR or recruiting background yet still understands job searching so well. Seth knows his stuff!)

When I started learning digital marketing after quitting my job, I wish I had a resource like this to help me.

The course is like a digital marketing “fastlane” that takes a lot of the guesswork out of learning digital marketing and finding a marketing job, so you can just follow the steps to get hired.

And he offers a free introductory course so you can try it out without paying. Here’s where to join (and this is the #1 course I recommend, by far):

After you sign up for the mini-course, you’re going to find out:

After this free mini-course, Seth offers a paid membership where you level up to more advanced trainings. These expert trainings take you step-by-step through learning these skills in-depth and getting job offers.

But you can start for free, which is a great way to learn the basics, make sure this career path is right for you, and then decide for yourself if you want to keep learning with the premium material. 

3. LinkedIn Learning

This is one of my favorite options for learning ANYTHING online because you can pay one low, flat monthly fee and get access to every expert-led course on the platform (and they have thousands).

There are multiple courses on the platform dedicated to learning digital marketing and finding a job, but you may need to go through two or three courses to get all the info you need.

Since it’s all available for one flat fee, this is still a good option to consider.

I wrote a detailed LinkedIn Learning review here, which explains how to get a free month and how to find relevant courses.

The marketing courses here aren’t going to teach you as much about how to find that marketing job after you learn the skills, though, which is why I encourage most people to take the course that I listed #1 in this article!

4. Fundamentals of Digital Marketing by Google

Google offers a course where you can learn the fundamentals of digital marketing through their “Digital Garage” learning program.

The course is completely free and contains 26 modules designed to teach you the fundamentals of digital marketing and set you up to find an entry-level job in this field.

The course includes exercises, real-world examples, and more. It also comes with a recognized certification when you complete the course.

Note that from everything we can tell, this seems to be designed for UK/EU citizens.

However, the fundamentals of digital marketing are the same anywhere in the world, so you’ll still be learning the skills that are valuable to employers even if you’re US-based. 

5. HubSpot Content Marketing Course

Now, content marketing is just one subset of digital marketing. 

So in this course, you won’t be learning advertising. 

You’ll be learning how companies create content (videos, blog articles, social media posts, etc.) to drive inbound leads and get interested people coming to them!

The course takes about 4 hours to complete and is totally free, so it’s a great option if you want to get started and learn the basics of content marketing. This is valuable to know even if you end up getting a broader digital marketing job where you’re handling advertising, too.

The course also contains 11 quizzes so you can make sure you’re absorbing everything.

6. Wordstream’s PPC University

This is one of the best free online courses for learning the paid advertising side of digital marketing.

(Digital marketing can include content marketing, which I mentioned earlier – like blog posts, YouTube videos, etc. But it also includes paid advertising. You know –  those ads you watch BEFORE your YouTube video plays).

This is one of the most valuable parts of digital marketing for many companies because they can control the number of leads they get.

If they want more leads, they just spend more on ads. You don’t have that level of control with free content online.

And the best course to start learning the basics of paid ads is via Wordstream’s PPC University. 

7. Alison Diploma in E-Business

Alison.com is a site featuring free online courses from leading industry experts/companies. 

And they’ve had over 13 million students since being founded.

Their diploma in e-business is published by Google and takes around 6-10 hours to complete. And it’s completely free. 

Now this is a broader, more general course than some of the digital marketing courses mentioned above, but it’s a good way to build a foundation in online business.

You’ll learn about business websites, how to get a business website found on Google, how to build a loyal fanbase online, online content marketing, paid advertising, online analytics and reporting, and much more.

These are all niche areas that employers pay a LOT of money for.

Each of these skills individually can be a $50K-$100K a year skill set if you build it up and become a master at it. 

Who Can Learn Digital Marketing

What Can You Do with Digital Marketing?

Marketing has changed drastically since the advent of the internet. While early ways to promote a business included yellow page listings, print advertisements, and ads on buses and billboards, many marketing efforts have now moved online. With digital marketing, you can adapt and make changes in real-time to reflect your advertising. You can also create targeted ads to be sure your products and services reach an interested audience.

Digital marketing efforts are highly measurable. Using analytics, you can quickly tell how many people see your ads, how they react, and what action they take. Measuring your success (and where you need to improve) can help you develop your overall strategy. Plus, organic digital marketing levels the playing field, allowing businesses of any size to compete for clicks.

Additionally, there’s a low barrier to entry to advertise with digital marketing. You can start your paid digital marketing campaign for a minimum amount and build as your company grows. Digital marketing offers the unique chance to control where you spend those crucial advertising dollars.

Average Time it Takes to Learn Digital Marketing

The time it takes to learn digital marketing depends upon how you choose to study. Getting a college degree takes four or five years, and a self-taught approach is more variable. Classes are the most efficient and economical way to acquire the skills you need to switch to a career as a Digital Marketer. You can complete a certificate course in two to four months.

Acquire Some Skills to Start

Before you can begin working as a Digital Marketer, you will need to acquire some skills. Some important digital marketing skills include learning data analytics tools, website optimization, copywriting, social media marketing, or search engine marketing. You can acquire these skills through self-directed study, a college degree, or by enrolling in a digital marketing certificate course.

Learn Digital Marketing

There are several ways to learn digital marketing. You teach yourself with books, podcasts, and tutorials, you can take marketing classes in college, or you can enroll in a training program.

Teach Yourself Through Books, Podcasts, and Tutorials

Although taking classes is a more efficient way to learn digital marketing, you can pick up some tips on your own. You can choose from many books, podcasts, and free tutorials. Here are a few resources to help with that.

Books

While books are technically not free, you can borrow them from the local library without paying for them. Here are some that are highly recommended.

Podcasts

Podcasts are a great way to learn about digital marketing and keep up with current trends. Here are some popular offerings.

Free Tutorials

College

One way to learn digital marketing is to study the subject in college at the associate’s, bachelor’s or master’s level. You can also earn a minor in digital marketing with a major in another area, like business, advertising, marketing, or another field entirely. If you decide to pursue a digital marketing degree, ensure that the school is accredited by a respected agency. Accreditation assures students that the school’s program has been audited by experts and is certified for quality.

The downside of college is that it takes a long time to complete. Earning a bachelor’s degree can take four or more years, depending upon whether you attend full-time or part-time. Students are expected to study core classes in science, math, humanities, and others in addition to courses in the digital marketing major. Students must earn around 120 credits (typically 40 courses) to complete a bachelor’s degree.

College is can also be very expensive. According to the US Department of Education’s National Center for Education Statistics, the average college tuition and fees in 2020 were $9,400 at public four-year institutions, $36,700 at private nonprofit schools, and $19,100 at private for-profit colleges. At two-year institutions, tuition was $3,800 at public institutions, $18,600 at private nonprofit schools, and $15,700 at private for-profit colleges. However, some students may be eligible for financial aid to offset the full cost of tuition.

Training Courses

Certificate programs are designed to equip you with the skill set you need to succeed as a Digital Marketer within in a manageable time frame. Many schools offer online courses in digital marketing, some of which are asynchronous classes you can take in your spare time. Certificate programs typically take two to four months to complete, a considerably shorter time frame than college. These intensive courses focus exclusively on digital marketing subjects. Certificate programs are also significantly cheaper than four years of college. Some employers require a bachelor’s degree, so someone with a digital marketing certificate would not be eligible unless they have also earned a college degree (typically in any subject), but those positions are increasingly rare. The most important part of a career in digital marketing is what you can do on the job. As with other tech jobs, employers are more interested in your abilities than in your education.

Noble Desktop offers a Digital Marketing Certificate course that includes classes on digital marketing strategies, search engine optimization (SEO), social media marketing, Google Ads, and Google Analytics. Participants learn to develop, execute, and measure marketing strategies using various tools and metrics. Students work with each tool to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is excellent for individuals looking to start a career in digital marketing, entrepreneurs leveraging digital marketing for their startup, or business owners growing a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.

You can take digital marketing classes in-person or live online anywhere in the world. Live online classes have a set-up similar to in-person instruction, with a real-time, remote instructor who can answer questions and share your screen to show you how to perform digital skills. In addition, you get the same level of attention as in in-person classes. When you complete a digital marketing certificate from Noble Desktop, you will receive a verified digital certificate of completion licensed by the New York State Department of Education.

Other options for certificate classes include Thinkful’s full-time Digital Marketing Immersion, Jelly Academy’s six-week Digital Marketing Course, and BrainStation’s Digital Marketing Course. These courses are all available online.

Find Clients

Once you have some skills, one of the best ways to get started in digital marketing is to create a website and some social media accounts to pratice your skills. You can start with a website for yourself (or help a friend!) and use it to test different techniques. The ability to implement a range of strategies and compare what works and what doesn’t will help you later when the stakes are higher. A web presence of your own gives you a chance to work on content marketing skills, drill down on the ins and outs of email marketing, and figure out search engine optimization.

Creating social media accounts helps you to refine your skills for how they work in practice. You can start an Instagram account and begin creating content to see what resonates, what people respond to, and what flops. Creating a YouTube account will help you practice making videos.

Another way to practice your digital marketing skills is to do volunteer work for friends or non-profit groups. You can help optimize websites, write blog posts, or set up email marketing campaigns to get real-life experience.

Build a Portfolio

Save screenshots of your work and add them to a portfolio on your website. Samples of your work are the best way to get jobs. Use the best examples of projects you’ve done, including blog posts, videos, SEO keyword articles, and any other types of content you’ve created and marketed. SEO copy turns over quickly, so include links and .pdf copies of your samples just in case they become inaccessble at their original location.

Level of Difficulty, Prerequisites, & Cost

Whether or not digital marketing is difficult to learn depends upon your level of interest, the time you have to devote to study, and your motivation. Do you love having a passion project? Do you enjoy multitasking and keeping track of data? Is creating content for social media followers your idea of a good time? Then it probably wouldn’t be hard for you to learn digital marketing and change careers, especially if you sign up for a certificate course.

Enrolling in a class doesn’t necessarily require any prerequisites to learn digital marketing, but a few skills can make the experience easier. Being comfortable with technology and enjoying working with numbers will make learning to use digital marketing tools easier. Some familiarity with social media and good communication skills are a plus, too. Beyond that, a solid writing ability, creativity, persistence, and the ability to multitask will make learning digital marketing smoother.

Beyond the cost of a class, learning digital marketing is not very expensive. Some of the most widely used tools like Google Analytics are free, and others like Moz have a free version to get you started. SEMRush is another useful digital marketing tool, and while it can be expensive, you get a seven-day free trial to try it out first.

Watch a Free Digital Marketing Online Course

If you are unsure if digital marketing is for you, free courses and tutorials can help you decide. You can check out Noble Desktop’s YouTube channel, where you will find The Pillars of Digital Marketing Success and other introductory tutorials.

You can find plenty of free digital marketing video courses online. Google offers a class called Fundamentals of Digital Marketing as well as free tutorials on its digital marketing products. HubSpot Academy offers a free course on search engine optimization, as does SEMRush. If you want to explore social media marketing, you could watch a free video on the subject from Constant Contact.

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