Best university for digital marketing in uk

Want to study digital marketing? Where’s the best university in the UK to do this? Read on to learn more about universities that offer courses in digital marketing and any courses they might offer.

Everyone knows that digital marketing is an incredibly attractive industry. Graduates in this field have many opportunities available to them and they can be hired by top companies making 6 figure salaries. However, not everyone knows where to begin when it comes to how to become a digital marketer And are there any universities that offer courses in this area?

Choosing which university you want to study at can be difficult. Looking at all the different courses, facilities and academic resources can leave you flustered. The number of universities offering degrees in digital marketing can also leave you feeling confused and lost.

Best university for digital marketing in uk

Digital marketing has become the central marketing strategy of companies to boost their profits and build a business.  Digital marketing techniques are crucial, fundamental and consequential for any business to prosper, so graduates who can make effective use of digital technology with traditional marketing insight are in great demand.

If you have an interest in business and marketing and have an aptitude for digital technology then you can be a part of this fast-growing sector.

What is Digital Marketing?

Digital Marketing is achieving marketing objectives through the application of digital technology and media. It refers to the advertising and promotion of brands or products, delivered through digital channels such as search engines, websites, social media, e-mails and mobile apps.

Digital Marketing Degrees in the UK

UK universities attract talented students from all over the world to learn about diverse cultural perspectives on digital issues. Several of the best universities in UK including elite Russell Group universities offer top-ranked digital marketing courses. A digital marketing degree from the UK will give you the knowledge and practical technical skills that top employers in an extensive range of fields are looking for.

  • You will gain an understanding of the technologies by focusing on digital marketing concepts and techniques
  • You will develop essential skills through real-world marketing projects and virtual business exercises
  • You will be taught by experts that are research-oriented to ensure that the course reflects the latest developments in the field
  • You will be encouraged to evaluate emerging digital trends, harness marketing principles and set up blogs having a critical approach

Careers in Digital Marketing

  • Digital Marketing Manager
  • Web Developer & Web Designer
  • Social Media Executive & Social Media Manager
  • SEO Executive
  • SEM Expert
  • Content Marketer
  • Analytics Manager
  • CRM Manager
  • E-mail Marketing Manager
  • E-Commerce Manager
  • Digital Agency Account Director

Top 10 UK Universities for Digital Marketing

1. University of Bath

At the University of Bath students can go for a marketing course for a specialist route to a career in digital marketing along with a background in business/management. 

  • Course to consider: Marketing MSc
  • International fees: £28,000

2. City, University of London

City, University of London offers a strategic marketing master’s course that is tailored for candidates with little or no experience in Digital Marketing. The University offers a holistic marketing course that also includes a module in digital marketing. The programme is offered through its business school, Bayes.

  • Course to consider: Marketing Strategy and Innovation MSc
  • International fees: £28,000

3. Durham University

Marketing courses at Durham University are delivered in collaboration with the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. Term 2 of the course includes a module in digital marketing.

  • Course to consider: MSc Marketing 
  • International fees: £27,000

4. University of Exeter

Digital marketing courses at the University of Exeter offer a practical introduction and application of digital marketing that includes marketing analytics, marketing analysis, campaign planning and digital innovation.

  • Course to consider: MSc Digital Marketing
  • International fees: £24,000 

5. University of Southampton

With the University of Southampton’s digital marketing courses you will be able to develop the skills and knowledge you will need to flourish as an expert digital marketeer. 

  • Course to consider: Digital Marketing (MSc)
  • International fees: £25,000

6. University of Leeds

The University of Leeds offers a Masters in Advertising and Marketing that focuses on advertising and branding with specialist knowledge in marketing management and communications. Through the course, you will develop a comprehensive understanding of the key areas in digital marketing such as strategy and consumer behaviour.

  • Course to consider: Advertising and Marketing MA
  • International fees: £27,500

7. University of Strathclyde

Digital Marketing Management at Strathclyde is a unique course developed in collaboration with the industry in response to a growing need for graduates with digital marketing skills. You can gain an understanding of digital technologies and their application for business purposes and, at the same time, learn about digital marketing in practice with hands-on experience with established and emerging digital media.

  • Course to consider: MSc Digital Marketing Management
  • International fees: £23,650

8. University of Manchester

With a digital marketing degree from the University of Manchester, students will gain a strategic understanding of the entire digital marketing processes, and gain in depth knowledge of tools and tactics to deliver you with unique analytical as well as problem-solving skills.

  • Course to consider: MSc Digital Marketing
  • International fees: £25,000

9. Loughborough University

Loughborough University’s digital marketing courses are aimed at helping students with an overall knowledge of digital technologies along with the principles of digital contemporary marketing practices.

  • Course to consider: MSc Digital Marketing
  • International fees: £26,500

10. Lancaster University

Benefits from workshops, group-based activities and lectures from industry leaders to develop your knowledge whilst studying MSc Marketing at Lancaster University. Digital marketing is available at Lancaster University as an optional module in the second term of the MSc marketing course.

  • Course to consider: MSc Marketing
  • International fees: £24,150