The best wordpress plugin for digital marketing is tools.
Are you looking for the best tool for digital marketing?
This article will review the best marketing tools available for free. You will discover about the various tools that you need for various marketing objectives.
Best Tool For Digital Marketing
There are several options to choose from when it comes to marketing automation tools. It is essential to know your primary goal and your target audience. Other factors, such as cost, resources and software integrations must also be considered before choosing.
You’ll see a comprehensive list of marketing automation platforms in what follows. Your marketing and sales teams will fall in love with what these tools have to offer.
Marketing Automation Tools for Small Businesses
- Marketo — Automate and manage your marketing campaigns
- Drip — Manage contacts and purchases with ease
- HubSpot — Generate new leads and manage existing leads
- Pardot — Automate your marketing and manage your sales
- AgileCRM — Track, manage, and strengthen relationships with customers
- Mailchimp — Communicate with your clients and leads
- Hootsuite — Manage your social media marketing
Let’s look at these user-friendly marketing automation tools in more detail.
Marketo is one of the best marketing automation solutions in the market. This tool helps you create focused marketing campaigns by observing and analyzing customer behavior. You can also use Marketo to test different versions of your marketing strategy by using split testing.
Marketo is focused more on communicating with customers via emails. That is useful during lead scoring and lead nurturing to grow customer relationships. Additionally, with Marketo, you get useful insights into the performance of your marketing and advertising campaigns.
Marketo, however, is not transparent about its price. It takes more of an enterprise marketing route where you have to contact the sales department first before getting a quote for your marketing solution.
Price: Contact sales for pricing information.
Drip is a marketing automation tool specifically designed for small businesses. E-commerce brands can particularly benefit from the unique marketing automation features Drip offers.
Drip allows you to create multichannel marketing campaigns from a single platform. You can use this automation tool to promote your products and services through email, SMS, social media and interactive content on your website.
Another strength of this marketing automation tool is that it can integrate with platforms like Shopify and help you make the most out of customer data.
Price: Free with limited features. Premium plans start at $19/month.
HubSpot is an excellent tool that combines the functionality of customer relationship management (CRM) and inbound marketing to give an effective marketing automation solution.
HubSpot can automate repetitive tasks and improve customer service with features such as live chat.
With its unique features, HubSpot goes beyond the confines of a typical CRM software and helps you create targeted campaigns, thus generating more leads.
One of the best aspects of HubSpot is that it is relatively easy to use. You can control all the forms, email campaigns and social media marketing from a single dashboard and use templates.
You can also track metrics and marketing processes in real-time and optimize as you see fit.
Price: Free plan with limited features. Premium plans start at $45/month.
Pardot is a powerful B2B marketing automation tool. This specialized software by Salesforce is designed primarily for big businesses planning to create strong partnerships and broaden their customer base.
Pardot gives you the power to create email marketing campaigns, generate fruitful pipelines and get valuable insights regarding your ROI. One of the strongest features of Pardot is its quality analytics and reporting using artificial intelligence (AI).
The price of Pardot may seem high, especially for small businesses. If you have the resources to support this tool, you can take your B2B marketing to a whole new level with Pardot.
Price: Premium plans start at $1,250/month.
AgileCRM is one of the most comprehensive marketing automation solutions. This tool can help you manage your relationships with existing and potential customers (like a CRM) and add value to your customer support.
AgileCRM covers four significant aspects of digital marketing. These include email marketing, web engagement, social media and mobile marketing. This marketing automation tool also enables you to track your emails and assess their effectiveness.
The low price is another attractive feature of AgileCRM. Small businesses do not have to invest a lot of money getting an all-in-one marketing solution.
Price: Free with limited features. Premium plans start at $15/month.
Mailchimp is one of the most trusted marketing automation platforms for small businesses, particularly when it comes to email marketing automation. This marketing tool helps you understand and analyze customer journeys and create automation accordingly.
Mailchimp lets you create behavior-based automation depending on the way users interact with your website or application. That is a powerful feature as it creates a personalized experience for your audience and makes your marketing strategy more focused.
Another strength of Mailchimp is its integration capabilities. It works with other tools and software, such as Stripe and Drupal, to add more value to an online business.
Moreover, you can set up automation workflows for drip campaigns for constant contact and build a/b testing campaigns to see what works best for your customers.
Price: Premium plans start at $14.99/month.
Hootsuite is all about social media marketing and management. When it comes to selecting marketing automation tools for small businesses, there are very few specialized marketing platforms for social media.
For small businesses, social media marketing is of extreme importance. That is why Hootsuite is a must-have tool for online businesses.
Hootsuite can help you manage all of your social media platforms from a single dashboard. This marketing automation tool enables you to save time and effort by scheduling posts and reviewing them in a calendar format.
If you’ve just started a business and are finding it hard to maintain a strong social media presence, Hootsuite can be of great value.
Price: Pro plans start at $49/month.