Choosing a store name is no easy feat. It’s possibly the most important part of your setting up your store on Shopify, but how do you decide on a name? When I set up my own store, I read a lot of advice online and decided to go with a brand everyone knew, but also something I could easily trademark in the future.
A great store name can help you differentiate yourself from the competition and can help set the tone for your brand. With a limited character count, the ability to show up in search results, and the visual prominence on mobile devices, choosing the right store name is not an easy task.
Best Store Name For Shopify
Choosing the right name can have a major impact on your online business.
A snappy, memorable brand name gives you an immediate advantage when starting an ecommerce business. It makes it easy for potential customers to remember both you and your product, and can set you up for long-term success.
Odds are you’ve got a lot on your plate right now. Between determining your target audience, what products you’ll sell, and how much startup funding you need, things can easily add up.
So if you’re struggling to name your online store, it’s normal. This guide will walk you through how to brainstorm your business name, with store name generators and examples to help you find the best one for your business.
- Best online shop name generators
- Tips for choosing a catchy shop name
- A list of good store names for inspiration
- Online shop name ideas for your brand
- How to choose the perfect shop name
- What’s in a brand name?
- Store name ideas FAQ
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Best online shop name generators
Coming up with catchy, meaningful online shop name ideas can be challenging, and it often feels like all the good store names are already taken.
To help you find that perfect moniker, use one of the following best name generator tools to make sure your brand gets off on the right foot. We’ll also offer up six brainstorming strategies to get your creative juices flowing.
- Hipster Business Names
- Business Name Generator
Shopify’s business name generator helps you come up with potential online shop names in 10 seconds or less. Simply enter a keyword, click “Generate names,” then browse thousands of auto-generated name ideas for your company domain. You can find all types of online shop names that range from clever to modern, pragmatic to classic, to help you build a brand. Or browse names based on industries such as clothing, fashion, jewelry, crafts, and flowers.
It’s the perfect tool if you’re looking for a little bit of creative inspiration. Plus, if you find a unique store name you like, you can jump from naming your brand to securing a domain in just a few clicks. New business owners can register a domain name and start an online store in minutes, so they can start selling online faster.
Oberlo’s business name generator is a free resource you can use to find potential online store names for your business. Enter a word you want to include in your shop name and the tool will give you hundreds of creative online shop names to explore. You can browse and choose one you like, then register its .com domain. The name generator can check for domain availability to make it easier to start your new company.
FreshBooks’ name generator is a fun and interactive way to find a name for your online store. Once you click “Let’s Get Started,” the tool then asks you to select your industry: creatives and marketing, legal services and business consulting, trades and home services, or information technology. You’re then prompted to suggest any keywords you want to include in your online store name.
The tool will give you a batch of online store name ideas according to your input. If you’re not a fan of any of them, you can click “Show me more names” or “Go back and change keyword” to see more options.
Anadea’s business name maker is a free tool that combines a topic or keyword with other words and modifiers to generate a list of business name suggestions. Start by thinking of a catchy word that describes your business, then enter it into the name generator field. Click “Generate names” and the tool will provide you with 24 unique online shop name ideas.
You can scroll through pages of relevant brand names in its database or change your keyword to discover other ideas. Once you find a good one, you can get a quote for registering the domain and building your website.
5. Hipster Business Name
Hipster Business Name is one of the more creative business name generators on this list, offering random cool name ideas that are fun, catchy, and clever—think as if you were starting a business in Brooklyn. To see more names, simply click Refresh. If you’re looking for a unique name, this is the best store name generator for you.
Getsocio’s free business name generator lets you type in a keyword you want in your company name, then gives you thousands of suggestions with domain availability. You can browse tons of online store name ideas to get inspiration or choose one to register.
The only drawback is that you’ll receive a .getsocio.com domain rather than the standard .com.
7. Business Name Generator
If you’re looking at a bunch of different name generators, you’ll want to check out Business Name Generator. You can use the standard generator once you land on the page, or scroll down to find trending and popular generators to play around with. Some examples include a startup name generator, creative business generator, podcast name generator, and photography company name generator.
Choose the generator you want to use, then type in your keywords and it’ll provide you with catchy online store names to pick from. If you find a name you like, you can register it with GoDaddy and start using it immediately.
Namesmith’s creative business name generator lets you add up to five keywords you’d like in your shop name. After you click Search, the algorithm will provide new names for your business idea (and domains) with exact keywords, blends, rhymes, prefixes/suffixes, and modifications. The tool constructs a blend of words based on your keywords, messes with them in cool ways, and creates great online shop names.
If you’re completely stuck, you can explore random names by clicking “Just Generate Some Random Names Please!”
Namelix uses artificial intelligence to provide you with catchy online shop names and logo design ideas. Enter a keyword or multiple keywords and Namelix will use similar words to generate an online shop name list. It’ll also tell you if there is an available domain for sale.
In the example above, I chose to search for catchy online shop name ideas related to “jewelry,” “gems,” “stones,” and “diamonds.” If you were to start a jewelry company, this would be an excellent starting point to choose a name and purchase a done-for-you logo.
Tips for choosing a catchy shop name
Having a great ecommerce business name is crucial to your success as an online entrepreneur. As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions … in workarounds and lost income over the lifetime of the brand.”
It’s incredibly important to find the right name when setting up your online store to help it stand out from the crowd—both from a branding perspective and from a search engine perspective. Here are a few tips on how to find a memorable name.
1. Keep it short and simple
Having a short, snappy name is great for several reasons: it’s memorable, it’s easy to pronounce, and it effortlessly fits in the header of your online store’s homepage.
Finding a good name can be challenging, however. Brands are launched every day, and names that are appealing to you will undoubtedly appeal to someone else, too. Fortunately, it’s a big world and there’s plenty of room for compelling and creative online store names.
Here are a few strategies you can try to get your gears turning:
- Try different combinations of short words. Two short words that rhyme or that are alliterative (e.g., “Snack Shack”) can be more memorable.
- Make up a word or tweak an existing one. Tech brands like Google, eBay, and Skype have instantly recognizable names, even though they aren’t real words.
- Use a word with personal meaning. It might be a nickname you have for your significant other, your pet’s name (a smart idea if your shop relates to furry friends), or even your own name. Using a personal name makes your shop easier to identify with—though note that online stores built on personal brands can be more difficult to sell.
2. Be different
Conduct market research to discover which online shop names are taken by your direct competitors and try to come up with something completely different.
The challenge here is to come up with a name that reflects your niche and the type of products you’re selling without your shop name mirroring your competitors. By definition, if you want to be different you have to “zig” when others “zag.”
For instance, if you’re selling electronics and technology products, you might have competitors who use words like “electronics,” “technology,” and “future” in their names. Avoid using similar words. Instead, think differently and stand out.
3. Consider your online presence
Once you have a list of options for your store name, find out if your chosen domain—preferably a .com—is available to be registered. This might be a bit difficult, given that .com is the most popular top-level domain (TLD) and has been for a long time.
Having a custom domain name for your shop is mission critical, though you shouldn’t let your search for the mythical “perfect” domain name cause you to procrastinate—everything is open to change, including your domain name. However, there is value in picking a solid domain name that properly represents your brand and makes a good first impression, so it’s a decision that warrants some thought.
You might also consider selling on Amazon, eBay, Etsy, or another third-party marketplace in addition to your own online store. Even if that’s not in the plan, it’s smart to check your shop name idea on popular ecommerce sites to make sure the name is available to you and so customers don’t confuse you with another existing business.
4. Get creative with your domain name
If the .com for your chosen name isn’t available, don’t fret—you still have the option of using a different top-level domain. The reason .com is the gold standard is that everyone recognizes it, but that doesn’t mean you should rule out other TLDs, which are becoming more commonplace as great .com options continue to dwindle.
When it first launched, Shopify store Tattly decided to go with a .ly domain: tatt.ly. More recently, it was able to purchase tattly.com, which is where its site currently lives.
While some search engine experts believe Google isn’t as friendly to lesser-known domains, you should still be able to rank just as high as a .com if you have a high-quality site with a good user experience. Plus, going with a snazzy domain is far more unique.
Modifiers to consider:
- [YourBrand][Main Product].com (e.g., helmboots.com)
- Shop[YourBrand].com (e.g., shopsandytoesshop.com
- Get[YourProduct].com (e.g., getflow.com)
- [YourBrand]co.com (e.g., shopmeekco.com)
- [YourBrand][Industry].com (e.g., lifeinspirithome.com)
- [Verb][YourBrand].com (e.g., wearpepper.com)
- [My/Your][YourBrand].com (e.g., mybillie.com)
TLDs to consider:
- Based on the product you sell (.shoes, .art)
- Continuation of your brand name (e.g., muvo.health for “Muvo Health Supplements,” or fuego.clothing for “Fuego Clothing Co.”)
general store name ideas
General stores have been around long before the invention of the supermarkets and malls. In the 1800s, these stores served as a social hub in small towns. The oldest general store dates back to 1781, and much of this unique heritage has stayed the same since the 19th century. If you’re thinking about starting an updated version of the general store, we rounded up these business name suggestions to help you get started.
- General Store Name Ideas
- Other Names For A General Store
- Corner Store Name Ideas
- Discount Store Name Ideas
- What Items Do General Stores Typically Sell?
General Store Name Ideas
For over 200 years, general stores have been the hub of small communities and are as much a part of American heritage as Cowboys and Indians or Budweiser. Originally, these stores were known as general stores because they sold everything you needed, from dried meats and flour to “grits” and gunpowder.
Names often included the owner’s name in the title, such as the Shaw’s General Store and the Brown & Hopkins Country Store. Others were named for the town they were in like the Jefferson General Store and the Williamsburg General Store.
You can use your own name, the street or town you are in, any kind of local landmark, or even name it after your kids. There are dozens of approaches you could use to come up with an identifiable brand. Here are some of our best ideas from a late-night brainstorming session with the staff:
- AAA Grocery
- Aeron General Store
- All Natural Grocer
- Annie’s Blue Ribbon General Store
- Arbor General Store
- Archie’s Food Basket
- Better Land Grocery
- Blackcreek General Store
- Brookshire Brothers
- Brown Wave Grocery
- Bruno’s Groceries
- Cellyssa General Store
- Charlie’s Retail
- Cole Grocery and Deli
- Daily Buy General Store
- Daily Select Grocery
- Essential Groceries
- Fresh Hills Grocery
- General Groceries
- Heritage General Store
- Jackson Street Grocery
- Joy General Store
- Nature Fresh Grocery
- North St. General Store
- Pavilion General Store
- Rosales General Store
- Shields General Store
- SpringMart Grocery
- Spruce City Grocery
- Super Fresh Grocery
- The Full Cart
- Van’s General Store
- Whole Mart Grocery
- Woodstock General
Other Names For A General Store
Having the words general store in the name is not a requirement. There are many other options like grocery, store, mercantile, market, mart, goods, warehouse, and depot that could also work.
Changing the name in this way does not mean the store is any different from what a general store normally is. It’s just a different way of describing the same type of store over the years.
This can actually make it a little more memorable for customers since there are possibly a lot of Brown’s General Stores across the country. So try out any of these takes on our updated general store name suggestions.
- Authentic Shoppe
- Best Price Grocery
- Blue Markert
- Brookland Market
- City Market
- Exception Market
- Food Town
- Golden Meadow
- Greater Goods
- Grocery Warehouse
- Harvest Moon Grocery
- Little Big Mart
- Lone Star Grocery
- Lucky’s Mart
- Magic Mart
- Mr. Shop
- Not Just Groceries
- One Stop Shop
- Pier 33
- Premier Mart
- Serious Shoppers
- Shopper’s Shelter
- Spring Mart Grocery
- Stable Groceries
- Sundown Groceries
- The Food Depot
- The Food Masters
- The Fresh Wagon
- The Gourmet Garage
- The Mega Store
- Unique Groceries
- Urban Grocery
Corner Store Name Ideas
Corner shops can be found on city street corners across the country. Corner property has always been considered prime real estate for stores due to the increased visibility of being seen by multiple streets.These shops could be positioned on the corner of an intersection or junctions. Here are some of our most captivating corner store name ideas.
- Corner Mini Market
- Corners and Stuff
- Cornerstone Shop
- Dawn Till Dusk
- Deluxe Mall
- Elle’s Corner
- E-Z Go Corner Store
- Family Market
- Island Shop
- Liberty Land
- Main Junction Store
- Neptune’S Corner
- On the Corner
- One Stop Corner Shop
- Open All Hours
- Orion Cornershop
- Spicer’s Corner
- The Corner Deli
- The Corner Mart
- The Corner Store
- The Cornershop
- The Intersection
- The Little Big Store
- The Worldly Grocer
- Three Corners Store
- Union Grocery
- Upscale Market
- Intersection Grocery
- Four Corners Store
- Yellow Light Market
Discount Store Name Ideas
Discount stores snap up unsold merchandise from other retailers and sell them at deep discounts to customers. Often these stores will carry inventory that didn’t catch on in retail and have been sold for almost nothing to recoup some of the expense. The popular dollar store is an example of this type of discount outlet.
From a business perspective these are retail stores can be operated profitably even during recessionary times because the inventory is low cost. When people are struggling to make ends meet these are the stores they turn to for groceries and other necessities. Cost is the main appealing factor in discount stores. Check out our name ideas below, which is 100% off just for you!