Best Product For Digital Marketing

Online marketing is the best way to get maximum exposure for the products and services as it mostly leads to increased sales. That’s why we review in this post that which product is leading in digital marketing, why there are so many companies doing digital marketing and how it is being done by them.

In this post, we review the Best Product For Digital Marketing, most effective form of digital marketing, which companies are doing best in digital marketing, and how to do digital marketing of a product.

Best Product For Digital Marketing

If you are an entrepreneur, then you will definitely need the best product for digital marketing. For this purpose, I have created a list of some of the best products and services which can be used to promote your business online. They include SEO, SMM, EMAIL MARKETING, CONTENT WRITING AND WEB DESIGNING.


SEO stands for search engine optimization. The goal of SEO is to help your site rank higher on Google, Bing and other major search engines by improving its visibility in their organic (non-paid) results. This is done by making sure you have high-quality content that meets the needs of potential customers, as well as by improving the overall performance of your website. We’ll talk more about how to do this later on in this article.

What’s unique about SEO is that it’s an ongoing process—not something you can do once and expect instant results. To maintain positive rankings over time requires constant tweaking and monitoring along with regular site updates that include fresh content creation or code enhancements (for example, switching from HTML5 to HTML6). Why do this? Because people change their minds very quickly when it comes to what they’re looking for online! You never know which keywords will make them go “Wow!” so keeping tabs on what people are searching for will help ensure both yoursiteand theirs remain relevant moving forward.”


Social Media Marketing (SMM) is a strategy used to promote your business or brand online through social media websites, such as Facebook, Twitter, LinkedIn and others. A good social media marketing campaign should be able to increase brand awareness and drive more traffic back to your website. SMM allows you to interact with potential customers by answering their questions, giving advice or offering deals in order to improve brand awareness.

In order for SMM campaigns to be successful they need to be integrated into other digital marketing efforts like SEO or PPC (pay-per-click). If the SMM campaign is not part of an overall digital marketing strategy then it won’t generate results because people can easily get confused if they see ads but don’t understand how they relate back towards the main goal of increasing sales for example!

There are many different types of social media platforms where companies can market themselves – Facebook groups or pages for example – but depending on what type of product/service you have there may be better places than others where people would want information about it from different channels like Pinterest (for fashion), YouTube videos instead if possible etcetera…


Email marketing is a marketing technique that enables businesses to communicate with their customers and potential customers. It is effective because you can send messages directly to people who want to hear from you (and no one else), making it more personal than other forms of digital marketing.

Email Marketing is a powerful tool that allows you to reach your target audience without spending much money. It also has the highest conversion rate of all digital channels, which means that it converts more traffic into sales than any other online medium!


Content writing is a process of creating, updating and managing content on a website. Content writing is the art of creating web pages, blogs and other types of content for the web. It’s not just about writing articles and blogs but also about researching and updating them.

To get high rankings in search engines like Google or Bing you need to write quality contents that are relevant to your niche market. The better your content is, more chances you will get organic traffic from search engines which means more conversions!


Web Design

Web design is a process of creating a website, which includes the layout and graphics. Web development encompasses all stages of building a website from its conceptualization to the actual programming and technical implementation.

Web designing is not the same as web development, although both are related to each other. Designing refers to creating aesthetics for the site while development refers to developing its functionality.

most effective form of digital marketing

Whether you are just starting or revamping your digital marketing strategy, it can leave you with the difficult task of deciding where to focus your time, and more importantly, your budget. Is there a “perfect”, one-size-fits-all marketing strategy that will be ideal for everyone? The answer, as you could probably imagine, is no. Rather, an integrated approach that uses a variety of strategies at various points in the buying cycle is the best decision you can make.… But this doesn’t make the decision process much easier. When you are picking and choosing from the buffet of digital marketing strategies out there, it can be difficult to know where to start.

With 2022 around the corner come budget and marketing planning. Here’s an overview of the most effective digital marketing strategies and when they work best.

Search Engine Optimization (SEO)

While there is no end-all-be-all “best” digital marketing strategy – search engine optimization, better known as SEO, should be a requirement. SEO is the process of using keywords and phrases related to your business that your ideal audience is searching for. It plays an important role at every stage of the buying funnel, from initial research to decision making. To emphasize its importance, in 2021 roughly 89% of B2B users use search during their research, and very few of us make it to the second page of search results. Why? Searches usually can find an answer or solution to the problem they are trying to solve on the first page, which is why both ranking for key terms and standing out from the crowd is critical. No matter what cocktail of digital strategies you’re mixing, SEO is a key ingredient!

Pay-Per-Click (PPC)

Unfortunately, SEO may not solve all of your keyword ranking challenges. It’s an effective strategy, but earning high rankings for every term takes a lot of time and effort, including solid content writing, keyword research, link building, and a sound website. PPC, on the other hand, allows you to start ranking on the first page with almost no downtime and fewer Google requirements. As the name implies, your business pays for clicks generated to your website. While that may not sound ideal, consider the following: if I’m not showing up there, who will? Despite 2020’s challenges, total B2B advertising dollars for search actually increased, indicating ad space has only become more competitive.

PPC for Google search is typically most effective at the end of the funnel and ‘ready-to-buy’ or transactional keywords. In fact, users who click on an ad are 50% more likely to make a purchase, pick up the phone or submit an RFQ than a searcher selecting organic results. Even if you’re already seeing strong organic traffic, PPC can help close any keywords gaps you’re experiencing, and multiple appearances in search results will give you a competitive advantage.

Content Marketing

Content marketing ties in heavily with SEO practices, and should aim to provide your users with information that will eventually guide them through the buying process. In doing this, you can gain familiarity and trust with future customers. Different types of content you can create for your marketing efforts include blogs, eBooks, case studies, infographics, and more. The information is intended to be informational and relational rather than transactional.

In 2021, 96% of B2B buyers said they reviewed a website’s content and sought though leadership and authority to help make their purchasing decisions. Content marketing is most effective at the beginning of the funnel by drawing prospects in. It allows your brand and business to become relevant to the consumer as they are searching for answers to solve a problem and assists in creating credibility. You can continue to create content throughout the buyer’s journey by tailoring your content to users’ specific needs.

Social Media Marketing

Social media is a great way to broaden your audience at a lower cost than some of your other marketing efforts. Much like a search engine, you can create both organic posts for a business page, as well as sponsored ads and content to reach beyond your current followers. Social media is a great tool when it comes to remarketing by showing new content/services/products to past website visitors.

Social media is especially useful in delivering all the great content you’re creating on your website, and many B2B digital marketers are already well aware. Roughly 96% of B2B marketers say they use their LinkedIn company page to distribute content, and 83% say they’re using it to run ads, making it the top most-used platform for content distribution. Just like the content itself, social media is a key tool in establishing trust and creating a relationship with both your current and future customers.

Email Marketing

Email has truly withstood the test of time, and will likely continue to as the preferred method of communication among B2B professionals. It is an effective tool throughout the buying funnel by both establishing brand awareness and staying top of mind with current customers and encourages repeat transactions. Email marketing allows you to stay top of mind and, while your audience might not be ready to make a decision just yet, they’ll remember you when they’re ready.

Like social, it’s another excellent method of content distribution to help supply customers with information, expertise, and repeatedly establish yourself as a subject matter expert. It is an especially useful tool for segmenting your audience based on behavior. For instance, you can create lists of leads based on those who sign-up for more information about your product or service. You can also retarget past buyers to remind them when new shipments of their favorite products come in, or recommendations for what they also might like.

Creating Your Marketing Strategy

If budget and time were no issue, we would all be killing the game of digital marketing! Unfortunately for most of us, that is nearly impossible and we’re left to decide where to invest both our time and money. Knowing what you know now about each channel, here are a few steps you can take in designing the right marketing strategy.

We hope this overview of the most effective digital marketing strategies gives you some ideas about your 2022 digital marketing strategy. Remember that each of these works best when integrated with another strategy, and diversifying your channels is the best digital marketing strategy!

If you’re struggling to get started or want to get a second set of eyes on your marketing, let’s talk! Top Floor can help you evaluate your existing efforts through comprehensive audits and guide you towards the best digital marketing strategy for your business. Get in touch with us today.

which companies are doing best in digital marketing

In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel.

However, there is a lot of misinformation and poorly executed digital marketing strategies out there. It can be hard, but not impossible, to execute a digital marketing strategy that connects with your customer, increases your brand awareness, and adds money to your bottom line.

So, to help you get started, we’ve put together a list of the top 11 companies we believe have implemented a dynamic digital marketing strategy that increased company ROI and added value to customers. The companies below are not just doing digital marketing—they are creating experiences and content that captivate their audiences and bring outstanding brand awareness. They are the best.

We have also added a bonus section at the bottom of this post of four companies that are absolutely killing the social media world. Social media campaigns are part of digital marketing, of course, but these brands are doing such an impressive job that we had to spotlight them.

Seeing is believing, so without further ado, here are our favorite eleven companies that are doing digital marketing right, and four social superstar companions.

1. Zappos

Zappos, a leader in online shoe commerce, sets the gold standard for online customer care. In fact, their CEO wrote the book on it. It’s no shock that they have a stellar digital strategy.

Not only does Zappos provide a 365-day money back guarantee, but they also have free shipping both ways as well, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn’t have to work hard to market its online presence—its policies are so appealing to consumers that shoppers are eager to sing the company’s praises to one another in a completely organic (and viral) fashion.

Of course, Zappos does still invest heavily in online marketing, and its social media campaigns shouldn’t be missed! Notice how they focus on what the customer wants and needs, not on what they want the customer to want or need. This is a key part to any effective digital strategy. Listen to your audience and plan accordingly.

The Lesson: Content marketing is the way of the future, but it must be managed appropriately to be effective. Online content marketing campaigns should strive to produce measurable results in proportion to the resources committed to them.

2. American Express (AMEX)

Plenty of companies talk a big game about “the communities” they’re creating online and the inherent value of the “online conversation.” However, very few actually create any community of value. Far from being all talk and no game, American Express puts its money where its mouth is by leveraging the value provided by industry experts on its Open Forum website.

Open Forum is a collaborative website, on which American Express invites guest authors from a variety of sectors to share their business knowledge and wisdom. The result is a content-rich mega-site that’s popular with the search engines, all created without American Express needing to shell out cash to content contributors.

The Lesson: The creator of your content does not need to be you. Find industry leaders that produce great content, and ask them to write a couple articles on your blog. It will build their audience and your traffic, as long as the content provides value. Good content marketing strategies draw on a range of user-generated sources to both grow online communities and minimize financial investment.

3. Mint

Entering the crowded personal finance niche (or any popular niche) is a daunting task for any new startup, but the approach that financial tracking tool Mint took proves that it’s possible to stand out in a crowd through well-executed online marketing strategies.

Although the company was a relative unknown amongst its more popular predecessors, Mint committed to a digital strategy publishing hundreds of high-quality content pieces, from informative blog posts to viral, attention-grabbing infographics (like A Dude’s Guide to Not Going Broke during Wedding Season) to grow their business. As a result of Mint’s digital marketing efforts, the tool gained a massive online following before being sold to Intuit for a whopping $170 million.

In a podcast on Growth Everywhere, Neil Patel discussed why he spends up to $30,000 dollars on content and gives it away for free, and how it is all worth it in the end.

The Lesson: Investing in content marketing often requires significant amounts of time and money, but committing to content production and high-quality standards can build substantial market attention in a short period of time.

4. Dollar Shave Club

Shaving is the epitome of a boring routine, right? If you answered “of course,” then you obviously haven’t seen Dollar Shave Club’s now legendary launch video. DSC shook the notion of its drab, buttoned-up industry and kicked it out the window.

Today, this company has over a million subscribers, its promotional video has been viewed over 24 million times, and it was recently acquired for $1 billion by Unilever. During their hyper growth, Dollar Shave Club continued to share cheeky content such as “Is It Bad to Pluck Nose Hairs with My Fingers?” and “Do I Really Need to Wash My Hands After I Pee?” These guys know how to let loose and get attention.

The Lesson: Don’t be afraid to have some fun! DSC doesn’t take itself too seriously (or at all seriously, for that matter). Everything from its marketing to its onboarding, from its packaging to its social engagement is lighthearted, silly, and tongue-in-cheek. And its customers love them for it. They’ve made something as tedious as buying razors and shaving hilarious and entertaining, and that’s what stands out in people’s minds.

5. The Wirecutter

Affiliate marketing can be a bit sleazy, but it can generate big results when done properly and genuinely. The Wirecutter has set the standard since its launch just five years ago. Labeling itself a simple “list of the best gadgets—like cameras and TVs—for people who don’t want to take a lot of time figuring out what to get,” the site generated $150 million in e-commerce transactions in 2015 and was recently acquired by the New York Times for $30 million.

They write reviews for products they love, embed a link to buy it from someone like Amazon, and take a cut of each sale. Their reviews take anywhere from 20 to 200 hours to complete, involving experts and other interested parties depending on the product. It works because they’re real.

The Lesson: Trust more in the power of real people. Modern consumers are wary of ads, banners, and paid search results. They want real recommendations from real people. And that’s what The Wirecutter delivers with such sparkling success. They’ve made the review (a.k.a. the “ad”) the product. People share them, like them, and rely on them to decide what to buy. The only marketing they have to do is sharing their top-notch reviews. Their fans take care of the rest.

6. Slack

Slack is a collaboration tool that allows teams to communicate more efficiently and share files, all on one easy platform. They’ve had a pretty spectacular rise, with 15,000 users at launch in 2014, just north of 171,000 six months later, over 500,000 in less than a year, and currently sitting at roughly 5,000,000 (nearly one and a half million of which are paid accounts).

Their “secret sauce” is delivering a high-quality customer experience. The company responds to 8,000 help desk tickets and up to 10,000 tweets each month. Even their Twitter feed contains a bunch of 140-character #SlackTips.

The Lesson: From day one, Slack has been about selling a solution, not a product. They’ve focused on customer experience, believing that one positive experience does more than a big marketing budget could ever hope to accomplish. As their tagline says, they’re “on a mission to make your working life simpler, more pleasant, and more productive.” Make it all about solving your customer’s’ pain points.

7. Airbnb

Airbnb has changed the way we travel and look for accommodations. Launched when its founders couldn’t afford their rent, the site now boasts 100 million users, 2.3 million listings, and a total valuation of $31 billion in 2017.

Their digital marketing strategy is aimed at getting both travelers and hosts for the platform. Its digital marketing relies primarily on user-generated images and videos on Facebook, Instagram, and Twitter (highlighting the cities and properties in its stable), how-to videos and posts geared towards owners, and popular city guides. Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service—it’s a travel forum as well.

When it comes to social media superstars, Airbnb shines the brightest. During a 2015 Instagram campaign, the company received 13.3 million interactions and increased followers by 341 percent.

The Lesson: Create demand for your product or service by finding a topic related to your business that’s interesting. For example, Airbnb is ultimately a crowdsourced hotel business, so interesting content for them is related to travel sites around the world. Generate interest with content, and the dollars will follow.

8. JetBlue

One of the biggest mistakes we see companies making when it comes to online marketing strategies is the tendency to post self-promotional materials only. Nobody wants to follow a company that can’t stop talking about itself long enough to post something of real value!

JetBlue, the popular discount airline, is one company that gets it. Instead of using Twitter to post fare discounts and special offers, the company uses its handles to provide fast and easy customer service. In fact, the effect is so profound that nearly all the messages in the company’s feed include @ replies, which is highly unusual in the world of social media marketing for businesses.

The Lesson: Make it a priority to balance self-promotional materials with information that followers can actually use, and respond to users whenever they interact with your web profiles in order to boost rapport and consumer confidence.

9. Yelp

It may seem obvious now, but the idea to combine social networking and online reviews was a “Eureka!” moment for Yelp’s founders in 2004. It wasn’t that review sites were unheard of at the time, but this company approached it a little differently with the social angle. Today, Yelp has 160 million unique monthly visitors, 2.8 million claimed businesses and 121 million cumulative reviews.

The social element cashed in on the “people trusting people” component that made The Wirecutter and other similar brands a success years later. Reviewers are real people, with real names and photos, and are encouraged to develop a reputation and a following. Users can even review the reviews of other reviewers!

The Lesson: Keep the focus on building a trustworthy brand and a trustworthy community. Yelp wanted to provide the best recommendations for every kind of business. To do that, they need fantastic reviewers, they need the businesses themselves to buy into the program, and they need users to believe what they read. Trust is essential, and that’s what they focused on in their early marketing efforts. Today, a one-star increase on a Yelp rating can lead to a five to nine percent increase in business revenue according to Michael Luca of the Harvard Business Review.

10. Mastercard

Mastercard is the king of “Priceless” surprises. The financial services giant has a knack for creating engaging experiences that excite and retain their customers.

As a major sponsor of the MLB, the company wanted to execute their “priceless” strategy and take advantage of the Chicago Cubs making the World Series for the first time in 71 years. Why? So they could be a part of history if (and when) the Cubs won.

Their main objectives were to (1) connect with suffering Cubs fans and (2) insert themselves into the World Series conversation.

Mastercard went out looking for the perfect way to implement their campaign and came across a great piece of content: A player on a rival team had accused Cubs fans of lacking passion for their team. This was a perfect sound bite to build an entire campaign on, so Mastercard ran with it, titling their campaign the “Sound of Priceless.” They built a sound meter and placed it around Wrigley Field to measure just how loud the fans were. After measuring the sound and learning how loud the fans truly were, they created a piece of video content around the story.

how to do digital marketing of a product

What is Digital Marketing and How Does It Work?

Digital Marketing is the process of using electronic media and the internet to reach out to customers. Today,  It’s an affordable technology to promote your business and engage your customers through social media, web applications, email, search engines, and mobile applications. A better understanding of Digital Marketing is a boon for any business today.

Now, coming to how Digital Marketing works, it is driven by the objective that your marketing team wants to achieve. Marketers use various digital channels to market their products and services. To achieve this, a marketing strategy is designed after analyzing the cross-channel digital landscape. The target audience behavior is carefully examined to get insights as to how to execute the digital marketing strategy.

Once the insight is received, various digital marketing techniques are utilized to reach them and promote the products and services. Some of the commonly used digital marketing techniques are Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click Advertising (PPC), Social Media Marketing (SMM), Affiliate Marketing, Email Marketing, etc. We have discussed each of these in detail later in the below sections.

These techniques help digital marketers to get the right quality leads which are passed on to the sales team. Another integral part of the working of digital marketing involves measuring the performance of the marketing efforts. Digital marketers use tools such as Google Analytics to monitor and analyze how social media campaigns are performing. This is how the entire digital marketing process works.

Enroll in our Digital Marketing Course in India curated in collaboration with IIT Madras to get in-depth knowledge!

Components and Techniques of Digital Marketing

There are different types of Digital Marketing. Having a good grasp of these techniques will surely help you have an edge over your competitors and help you develop your Digital Marketing Skills if you are a seller. It will also give you an insight into how Digital Marketing works.

Let’s take a quick look at a few of the techniques that teach you how to do Digital Marketing.

Search Engine Optimisation (SEO): SEO is a process to rank your website higher in a search engine so that more people visit your website as it appears first in the search engine, popularising your website. Blogs, websites, and infographics, can be used for the same.

Search Engine Marketing (SEM): SEM is the method of advertisements appearing on the result pages of the search engine i.e. on search engine results pages (SERP). A small margin is to be paid for this. This is a paid promotion, where our product is marketed to the right customers who enquire about similar products,  using their keywords in the search engine. There are a lot of differences between SEO and SEM.

Content marketing: It is the channel through which we release our products through blogs, ebooks, infographics, etc. The objective of Content Marketing is to increase customers through lead generation by creating awareness of our product and by increasing traffic growth. It’s important to have a proper content marketing strategy in 2022 to have that upper hand in the market.

Social media marketing (SMM): Using social media platforms to promote our brand. Influences with a lot of followers can also use this social media platform to have paid collaboration to promote particular products and services.

Pay-per-click advertising (PPC): PPC is a paid advertisement displayed on the search engine results, and the publisher is paid whenever the user clicks on their advertisement.

Affiliate marketing: This is advertising someone else’s product or services in your channel or website for a margin.

Email marketing: Different types of emails are sent to the target customer. It can be emailed to welcome different customers or can be informative emails that have the details of discounts and promotions or subscription use letters for blocks.

Planning, Implementing, and Optimizing your Digital Marketing Program

The three important steps in designing a digital marketing program are Planning, Implementation, and Optimization. We have discussed below these steps in detail:

Planning basically means charting out or giving shape to the digital marketing program. It involves the following items to be considered:

Do you want to know how users find your site and interact with it? Check out our Google Analytics Guide!

Once the planning is done and a proper structure has been given to the digital marketing program, the execution phase comes. Implementation of the right techniques in the right place is very crucial. The following points need to be considered here:

Simply designing a digital marketing strategy and executing the same is not sufficient to get sustainable growth. It is very important to track and monitor the performance of your digital marketing efforts. Also, a careful analysis of the results and performance of your digital marketing techniques is very important to get clarity on whether you have set the goals right. In case the results are not up to the mark, digital marketers can go back and revisit the strategy to rectify errors. This helps in the optimum utilization of resources such as labor and money.

How does Digital Marketing Work? Apply What you have Learned

After learning it’s time to apply your knowledge to your business and get started. Let’s begin step by step and answer the question of how to start Digital Marketing.

Keep reading if you are a seller or imagine yourself in the shoes of an entrepreneur to have a better understanding of the following steps in Digital Marketing.

It is very important to define the goal that you wish to achieve through the Digital Marketing campaign. Whether you want more followers, likes, or responses to emails or to be number one on Google searches, or is it simply brand awareness or lead generation?

Give high priority to brand awareness. Your brand awareness strategy can be considered a win when people replace the generic term with your brand name.

One of the greatest examples of this is what Google has achieved. People don’t say “search it” anymore, it’s “Google it”. But it takes a long time to reach this level of awareness but it is achievable.

The process of coaxing happens through advertisements. And one important step in the conversion process is lead generation. It increases brand awareness, instills knowledge about your product in people, and finally convinces them to purchase your product.

So it is very necessary to have a clear goal before going to further steps of Digital Marketing.

2- Outline your Target Audience

Who your target customers have to be kept in mind. It is very important to analyze the customers. This can be done by studying your competitor’s target audience and by analyzing your website traffic with the help of various tools like Google Analytics, Semrush, etc.

Finally, you have to decide whether you are targeting the other businesses or the audiences at this step of your Digital Marketing campaign. Make sure to define a precise and distinct audience for your business.

It is also very important to develop a buyer character from the study of the target audience and define their age, demographics, occupation likes and dislikes, job and income status, goals, digital behavior, etc. This is a lengthy step that requires patience and practice to give perfect results.

A proper budget has to be set for Digital Marketing campaigns. Possible expenditure will be the one if you are planning to hire a Digital Marketing company. Another one will cost you for running the Fb or Google advertisements.

So it is important to set a realistic amount for Digital Marketing campaigns. Also, consider factors like trends and previous data and statistics before allocating money for your Digital Marketing strategy.

4- Specify your Channel of Marketing

Which particular channel that you want to use, for your Digital Marketing campaign, has to be decided properly by keeping your target audience in mind. It is better to use as many channels as possible.

It is very important to differentiate the channels that you use for business-to-business dealings and business-to-consumer dealings. The right strategy for choosing the most appropriate channel for your business would be a blend of all the available channels, with a slight emphasis on the most used media by your target customers.

A strong strategy,  which gives you more ROI can be built by combining all the channels appropriately.

5- Work on keyword research SEO and PPC

This becomes significant for running Google advertisements or any other search engine commercials. Search Engine Optimization also gets better when you do some research on the keywords that your customer is searching for.

There are websites like, answer the public, which can give you an insight into what most frequently asked questions about a particular topic.

A proper understanding of the customers’ goals and the particular keywords that the customers are using to search it in the search engines can help you reach that number one position in the search engine.

The monthly search volume and keyword difficulty of the keywords has to be compared after keywords are compiled.  Any keyword that has a high monthly search with low competition can give a better position. 

But in the case of pay per click, the objective is to reduce the cost per click and to reach the maximum number of people.

After that, your website has to be optimized and issues like page loading speed, mobile usability, and other issues of the site have to be resolved. Various software tools can be used. This gives our product additional brand value support from google free of cost.

Relying on search engine optimization experts would give you the required results.

6- Create content or advertisements for social media

Now it’s time to create commercials that can engage and influence your audience through your Digital Marketing campaign. It’s important to choose lookalike customers and to start from small numbers and then slowly scale up.

Here you can also rely on influencers, but proper research about the influencer has to be made before approaching paid promotions. One of the greatest mistakes which you should avoid is the sacrifice of the quality of the content. Quality is the simplicity and understandability of language or means of communication 

Creating advertisements and promotions for the sake of increasing the number of commercials is a strict no-no. Images, infographics, videos, or blogs can be advertisements. Make sure to spice it up with little creativity, fun, and good-quality content.

7- Manage and monitor your social media account

It’s important to keep up the reputation of your brand.  consistency of your social media posts and interactions can help build it. It’s important to acknowledge the good as well as the bad reviews.

As Bill gates said “Your most  unhappy customers are your greatest source of learning “

So it’s important to build a rapport, take feedback constantly from existing customers, and simultaneously attract other new potential customers. Consistency of posts and advertisements are other factors that have to be kept in mind. Continuous updates of the latest trends and products always gain new customers.

8- Don’t ignore email marketing

In Email Marketing Strategy, It’s significant to keep track of emails. For example, if a person visits your website for a particular product, further info regarding price drops or offers can be communicated to him through emails.

Further, if a customer adds your product to the cart and if He/She doesn’t buy it, you can coax them through Email. Automated emails can also save time and add to the purpose. Email marketing is important to stay in the minds of your customers.

Check out Intellipaat’s Digital Marketing course in Bangalore to gain in-depth knowledge about Digital Marketing!

It’s a tactic to follow up with any customer who has interacted with our website through advertisements and emails. It can also be useful in the case of abandoned products in carts. Companies like Amazon have special branches and specialists for remarketing. See below how remarketing of google works.

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