If you’re going to include product descriptions on your website, you need to make sure they’re unique. You can’t just copy the product descriptions that are already out there; this is an easy way to get penalized by Google. Revising them or adding unique and interesting details will help improve the quality of your content.
In this post, we find out the Best Product Descriptions For Seo, free seo product description generator, how to describe good quality product, and seo writing for product pages.
Best Product Descriptions For Seo
Product descriptions are a critical part of your SEO strategy, and they can make a big difference in how well your website performs. You need to keep them unique and interesting, but at the same time you also want to make sure they include keywords that people who browse your site might search for. In this post we’ll take you through some tips for writing effective product descriptions so that you can improve your SEO without sacrificing quality content.
Set a clear, consistent tone
If you’re reading this guide, you probably already know that consistency is important for SEO. But we want to reiterate the point: Consistency is important for all aspects of your business. It matters a lot more than you might think—and not just from an SEO standpoint.
Consistency is what helps customers trust your brand and build loyalty, both of which will ultimately lead to more sales and better conversion rates over time. You don’t want people leaving one product description thinking they know exactly what they’re getting into, only to be disappointed when they purchase another product with a totally different tone or style (especially if it starts with the phrase “We hope you enjoy…”).
But beyond that, consistency also matters because it reinforces your brand identity! Decide on a voice and stick with it; don’t keep shifting between different styles in each post or tweet. This way people will come back again and again, knowing exactly what they can expect from each piece of content from your company—and maybe even start spreading word-of-mouth recommendations about how great your products are!
Make sure your product descriptions are unique
Make sure your product descriptions are unique.
If you want to rank well in Google and other search engines, you need to make sure your product descriptions are unique. If they’re not, it’s going to be hard for people to find their way to your site and discover what you have to offer.
Don’t copy and paste descriptions from other sites — no one wants a repeat of something they’ve already seen before!
Use different tones in each description. You don’t want all of the products on your site sounding exactly alike; otherwise, consumers will get confused about what makes certain ones better than others or why one would purchase them over another. Make sure that each description reads differently from the next so that people know which ones are meant for them personally based on their own preferences rather than just looking at keywords alone (which can easily be done by anyone).
Be careful with keyword density
This is a common SEO mistake. Keyword density refers to the percentage of times a keyword appears in text. It should be between 1% and 3%.
Consistent keyword density throughout your product descriptions can help increase search engine rankings, but it’s not as simple as just stuffing in keywords wherever possible. The goal is to write content that is both readable and helpful for customers while still including enough keywords to make your product stand out from the competition
Keep product descriptions short and sweet
Keep product descriptions short and sweet.
- First, you want to make sure that your product descriptions are concise and clear. The last thing you want is for someone to be confused about what your product does, especially if it’s something complicated or technical.
- Second, don’t include too much extra information in your description that isn’t relevant to the customer at hand (e.g., “This is a great product because of these five reasons”). If they’re reading through all of this information, they’ll probably just leave anyway!
Incorporate frequently-searched keywords
Incorporating frequently-searched keywords into your product descriptions is a great way to increase exposure and boost sales. It only takes a few minutes to add the most relevant keywords to the product page, so there’s no reason not to do it. However, if you want your products’ pages to rank higher in search engines, we recommend using keyword density between 2-3%. For example:
- “This product is amazing! It has great features that I love.”
- “This product is amazing! It has great features and benefits that I love.”
When writing your copy for each of your products’ pages, keep in mind that Google will penalize you if they find too many keywords stuffed into phrases or sentences. Instead of focusing on getting as many keywords in as possible, focus on making sure each word used has a purpose and serves an overall objective. Be sure not just write whatever comes naturally either; instead think about what customers will be searching for when looking at this particular item online before putting pen-to-paper (or finger-to-keyboard?).
Product descriptions should be unique, but they still need to have the right keywords in them.
The product description should be unique, but it still needs to have the right keywords in it. If you’re writing a product description for your ecommerce store, make a list of your most important keywords and phrases. Then go through each one and see how they can be incorporated into your descriptions without sounding like an advertisement or making the text too long or short.
Don’t overdo it—you want every word count towards adding value for potential customers who read this section of your store’s site. The goal is to give them enough information so that they feel confident about making their purchase decision AND help them see why this particular product is better than its competitors (if there are any).
free seo product description generator
Product Description Best Practices
At the end of the day, you’re trying to inspire potential and existing customers to make a purchase. This means your copy needs to be enticing and urgent. Nearly 70% of online shopping carts are abandoned, so catching the attention of customers quickly and effectively should be the driving force behind any product description.
Know Exactly Who Your Target Audience Is
It’s hard to create effective copy when you don’t know who it is that you are selling to. Before you go about creating any sort of product description content, you must first have a clear idea of your target customer and what their needs are. Building out your customer persona takes time, but it will be beneficial in the long run.
Focus on Product Benefits
When crafting a strong product description, it might be our tendency to focus on the specific features of our product or service. And while these things are important to making a purchase decision, it’s the benefits that will really bring it home. How does this product/service make a person’s life better? What problem does it solve? Focus on those questions when writing your descriptions.
Use Power Verbs That Sell
Advertising and sales copy must be catchy, and because of this, it’s important to be deliberate about every word choice in your descriptions. And for product descriptions, powerful words (read: action verbs) mean more conversions. So be sure you are throwing in some enticing power verbs and quality CTAs into your copy.
Having a few strong SEO keywords incorporated into your product descriptions not only strengthens your overall copy, but it also helps boost your Google search results. And what does that mean for you? More eyes on your page and more conversions. For more on how to carefully choose which keywords to focus on, check out our SEO guide here.
What Can A Product Description Generator Create for You?
Product Descriptions In List Form
Make your product or service stand out among the rest with an engaging, persuasive product description — all in just a few clicks. AI product description generators create descriptions in list form, making it easy for your potential customers to read and come to a purchasing decision.
Product Descriptions In Paragraph Form
Want something a little more in-depth than a bulleted list? Opt for a product description in paragraph form. AI writers can generate short, yet punchy descriptions all in just a few clicks.
How To Use Anyword’s Product Description Generator
Step 1: Log In & Create A New Document
Log into your account, and choose from several options under our “Product Listing” use case.
Step 2: Describe Your Product/Service
Here’s where you tell Anyword about your product or service! Give your product name and a short description about what your product/service does, and our AI will take it from there.
Step 3: Start Generating Your Product Description List
Add any Keywords you wish to use, click “Generate,” and watch the variations roll in. .
How To Use A Product Description Generator To Boost Sales On Your Site
With online shopping, consumers have certain limitations. In stores, you can touch, inspect, and physically see a product before deciding to make a purchase. The same isn’t true for browsing on our computers or phones.
And with there having been 2.14 billion digital buyers in 2021 alone, online retailers and businesses want to make sure they optimize their sites to the best of their ability.
how to describe good quality product
The customer is now on your page, looking for the perfect product that fits his/her need.
The very last step is convincing the customer to click the “add to cart” button.
With an effective product description.
This means the product description is one of the most important aspects of your online shop when it comes to conversion.
Even though it holds incredible power, a good product copy can be hard to write.
It can be especially mind-numbing when you have a long list of items on your product page to work through.
We’ve broken it down into 8 easy-to-follow rules about product description writing that will help you create product copy that sells.
Writing Effective Product Descriptions
Click the links to Jump to sections
1. Know who your target audience is
The first step to writing product descriptions is to define your target audience.
You want to be able to define which features would be of most interest to your potential buyers.
This begins with understanding your buyer persona, and a breakdown of the characteristics of your potential customers. Your buyer persona will help you understand which features will be most valuable to your customers.
As you are writing your product description, keep these questions in mind:
By keeping these questions in mind as you write your product copy, you will be better able to write a product description that sells.
For example, take a look at this product by The Salt Lady.
The buyer persona is not just any person who is shopping for a lamp.
Instead, the buyer persona is likely interested in all-natural remedies for the home, especially when it comes to allergies. In this case, the potential buyer would likely be interested in learning about these remedies in the product description.
Rather than focus on the decorative features of the lamp, like most other product descriptions for lamps, The Salt Lady focuses on the features that would appeal to her buyer persona the most.
This leads perfectly into rule #2 for writing product descriptions.
2. Focus on the product benefits
As a business owner, you are understandably excited to share all of the qualities of your products. You want to show that your product has the best features and the most unique specs.
The buyer, however, is not necessarily interested in the mundane features of the product. Instead, they want to know how it can benefit them.
A product feature is a factual statement about the product that provides technical information. A product benefit, on the other hand, tells how the product can improve the buyer’s life.
If we take a closer look at the product description of the very unique item from above, we can see the key features of the product as well as the benefits.
In this product description, the product features include 100% pure Himalayan salt, a weight of 4-6 lbs., and an on/off cord and light bulb set.
The product benefits include reduced EMF pollution, purified air, and reduced symptoms of allergies, asthma, and headaches.
Another example can be found in the product description at The Yankee Candle Company for their sample-size votive candle.
So what makes this candle so special? Well, the answer lies in the direct benefits that it will bring to the buyer.
They clearly outline the benefits of owning this tiny candle, most of which center around convenience. Rather than pushing the generic scent or even the role of a candle in the home, they are highlighting the benefit of having this particular sample size candle.
The main benefits that customers can expect from this candle are:
The content of your product description should convince the potential buyers that it will improve their lives in obvious, measurable ways.
Before you begin writing your product descriptions, make an outline of the features and benefits of your product. Think about how the product either increases pleasure or reduces a pain point.
For every feature that you list, figure out how this will directly benefit the buyer.
If the feature is 100% Himalayan salt, then the benefit is reduced allergies.
If the feature is a 1.75-ounce candle, the benefit is that it can be used in small spaces, such as a nightstand, a bathroom, or an end table.
Translating features into benefits like this will help you write more persuasive product descriptions and more quickly.
3. Tell the full story
A good product description should give all relevant details, convince the buyer of its benefits, and pack an emotional punch.
Emotions influence buyer behavior, so your product description is the perfect place to elicit emotions.
By filling in any gaps that potential buyers may have about the product.
Sivana Spirit does an excellent job of this in their product description for their Natural Amethyst Ring.
The product description includes features, sure, but it goes further into the story of the key feature: the amethyst.
It does this by focusing on the traditional spiritual benefits of amethyst. It focuses especially on the ways in which it can be used, making it easy for the customer to imagine having this ring in his or her life.
In the product description for the “Immortality Tea”, we learn about the historical significance of this type of tea as well as its many benefits.
By including the story about its traditional uses, the reader automatically envisions the tea being carefully cultivated hundreds of years ago and shared among the people in rural China.
It allows you to imagine a life with this tea. It kind of makes you want to have this tea in your life, as well.
By telling a mini-story about the product, you are much more likely to connect with the potential buyers on an emotional level rather than a transactional one. This is key to converting your potential buyers into actual buyers.
When it comes to telling a story in your product description, try to answer these questions
Setting a scene like this will help the buyer envision this product in a way that features and specs could never do. If you can get the buyer to imagine the product as an emotional conquest or companion, then they will likely forget that they are being sold to.
4. Use natural language and tone
If you read your description aloud, does it sound like a real conversation that you would have with your friend?
Or does it sound like a computer-generated string of words?
If your product description isn’t something that you would say to your friend about the product, then it’s time to inject a little life into them.
Bringing this natural tone—one that you would use in a real conversation—will help your customer connect with your brand.
Nasty Gal does this exceptionally well, using the tone of “fun-loving girlfriend” throughout the entire site, even in the product titles.
For example, rather than selling regular high-heel shoes, they are selling sassy shoes that one young woman might recommend to another.
This girlfriend tone is carried throughout the website, from the product titles, product descriptions, color scheme, down to the very name of the company.
The product description uses natural language that you might use in a real conversation with your friend. There are no empty adjectives or sweeping claims. It’s just a helpful description of the product that highlights its benefits.
The tone sounds natural and is in line with the general tone of the brand, overall.
Using a consistent tone that matches the brand builds trust with the customers and makes certain ecommerce brands much more memorable than the thousands of others currently selling products on Shopify.
5. Use power words that sell
There are certain words and phrases that naturally elicit an emotional response in humans. Luckily for Shopify store owners, this also increases sales.
By being mindful of these words and phrases, you can more easily convince your customers to take the leap and make the purchase.
Jon Morrow at Smart Blogger describes these as “power words.” He has an entire list of words that can help make your product copy more enticing.
Bangs Shoes packs power words into their product description that makes you forget that you’re about to drop $60 on a pair of shoes.
These shoes are a “delicious” experience that will help you “rock” life, whatever that means to you. They bring “positivity” as you are out “exploring” and make your entire experience a whole lot better.
You can almost hear your best friend telling you about these shoes and that is exactly what they wanted as they were writing this product description. Because who can turn down a product that is recommended by your best friend?
As you write your product descriptions, look for any descriptive words or adjectives that could use a little bit of dressing up.
Rather than using words like “nice” or “high-quality”, opt for power words like “stunning” or “sensational”.
By sprinkling these good descriptive words into your product descriptions, you are subtly convincing the buyers that your products are exciting, impressive, and worth the purchase.
6. Make it easy to scan
People have short attention spans and read-only about 16% of what’s on the page. So your product description needs to be able to capture that coveted 16% in an effective way.
You can do this by making your descriptions super scannable.
As in, the buyer is able to find exactly the information he or she wants without wasting time sifting through other pieces of information.
Make your product descriptions easy to scan by including bullet points, short paragraphs made up of just a few sentences each, lots of white space, and different size fonts.
Health Warrior does a great job of making a scannable page for their chia seed bars. They include different size fonts, a short paragraph, and bullet points of the key benefits of the bar.
As you are writing product descriptions for your Shopify store, look for easy opportunities to follow this same scannable structure.
Ingredients and specs can easily be put into bullet points. The story and highlights can easily be put into a short paragraph. The product title can be put into a heading.
By making your product description easier to read, you are less likely to lose a potential customer during the process.
7. Optimize for search engines
In virtually everything that you do on your Shopify store, you should be optimizing the content for search engines. Search Engine Optimization (SEO) is the easiest way to attract new customers to your page, which is the very first step in convincing a person to buy your products.
Optimization begins with keywords, which are usually the search term that buyers use to find the product that they are shopping for.
With a little bit of keyword research, you can quickly discover which keywords are best for your Shopify store.
“Women’s black dress pants”, for example, is a keyword that could easily be optimized in your online store.
With a quick search for women’s black dress pants, you will see the top results include some variations of the keyword, such as “black dress pants for women” and “women’s casual & dress pants”.
Look for the bolded words in the descriptions to get an idea of what Google currently favors.
seo writing for product pages
Product descriptions are a key part of running a successful eCommerce business and a good description is your chance to overcome any misgivings your customers may have about spending money.
The heart of how you do this is by convincing the reader that your product offers real value to them in a way that resonates.
Read on and learn how to write effective product descriptions that both give the reader the confidence to make their purchase and rank well on search engine results pages.
If you intend to tackle product description writing on your own, there’s a bit more you’ll need to know.
Anyone can start writing good product descriptions with practice, and these tips will help you.
1. Reflect Your Brand Voice
Some brands and products necessitate a serious, informational tone. Others have built their brands by incorporating wry, witty, or wacky humor. In some cases, it’s subtle such as in this Dollar Shave Club travel bag product description.
They kindly inform the reader in bullet format that it’s sized for their other products and built of quality paracord construction while warning that it still cannot hold their emotional baggage.
This sort of humor can go over well so long as it’s a consistent element throughout descriptions and suitable for the product.
In fact, Palace Skateboard has experienced great success by applying self-referential, absurdist humor with unwavering consistency.
While it’s unlikely that anyone else can replicate this unique form of success, it does emphasize the value of a recognizable brand voice. Any brand can develop a suitable voice by developing buyer personas that will help you understand your target audience.
2. Cater to Buyer Personas
Buyer personas are a vital component of any effective marketing program. Marketing any product to everyone is a hopeless dilution of resources, for the simple reason that only some people will want to buy any given product. This is where a business can use data, market trends, customer profiles, and similar information to understand their ideal customer.
Understanding your target demographic is a powerful resource. It has a variety of benefits, such as:
Empowering product description writers to understand your customers and write content that:
Sells them on your product
Informing your brand voice
Cultivate a tone that appeals to relevant demographics
Use suitable types of humor and relatable references, if any
You can read more about implementing buyer personas to appreciate their value in product description writing and marketing as a whole.
3. Provide Value to the Customer
One advantage of a buyer persona is that it helps you understand how to provide value to a customer. A list of technical features and raw information does not necessarily offer value in and of itself, because a customer wants to buy a product based on what it can do for them.
For instance, someone who wants to use social media and play Solitaire sees no benefit in a supercomputer.
The following exercise will help you focus on the value of your product or service.
Applying the Feature/Benefit Dichotomy to Your Product
You can understand the difference easily by applying the feature/benefit dichotomy to your products.
For example, stating that a dishwasher applies high heat and water pressure (or worse, providing numbers with no context) doesn’t tell the reader anything. These are features, and they resonate with the reader much better when you pair them with their benefit. In this case, the benefit might be that buying this dishwasher will liberate them from having to remove food residue and stains by hand.
Use Lifestyle Writing
Lifestyle writing is another way to offer value in a product description. Instead of talking about technical benefits, a lifestyle brand aims to embody the values and goals of the target audience.
A pool-building company might advertise one of their pool designs by writing a description that presents the idea of a happy family having fun in the sun.
Buyer personas and understanding target demographics factor in again here. Lifestyle content loses much of its appeal when it’s written for the wrong demographic, but is quite powerful when targeted at the correct one.
4. Employ Meaningful, Technically Proficient Writing
Quality writing shouldn’t be a casualty of personable, vivid writing. Whether a product description is professional or friendly, it can always adhere to good standards of writing:
Avoid superfluous words
There are some words that add nothing to a text and should be avoided, such as:
The first few words here offer no extra information and are best replaced by a stronger word. For instance, simply replace “very good” with a stronger positive word. Vague acclaim such as ‘great value’ is at best trite and redundant, as no advertiser will ever proclaim their product is poor value.
Avoid Generic Writing
There are many ways that writing can fall flat. In general, avoid common elements of poor writing such as:
Overly promotional language
Assertions that something is “good”
Unique features and benefits
The “What” of what your product can do for them
Explanation of the specific ways the product will improve their lives
While the goal of a product description is to sell something, making optimistic claims that aren’t well supported won’t get the job done. This is where a description should avoid empty language and focus on offering real value.
Write Readable Content
Good content uses sentences that are short, concise, and readable, while bullet points are highly informative and rich with product details.
In general, a sentence should never be more than 20 words long. Bullet lists, pictures, headings, and line breaks also go a long way to improving readability.