Best Premium SEO Tools

When you’re striving to be the best in your field, it’s important to surround yourself with tools that complement your career. Premium SEO tools can help with that if used correctly by professional SEOs. Here’s a list of premium SEO tools I recommend for those looking for an edge in the SERPs.

Premium SEO tools are a hot topic among marketers and search engine optimizers. I’ve tested quite a bit of those tools, and I’d like to share my experience with you.

When it comes to search engine optimization, speed and quality are key features. There are some SEO tools on the market that help you improve your SEO efforts and increase productivity, but it’s hard to know which ones are worth investing in. I’ve tested a lot of these premium SEO tools. Some of them are great, but some of them didn’t work that well for me. There are three tools in particular that have really impressed me and I highly recommend checking all of them out below:

Best Premium SEO Tools

SEO is a lot more complex than most people give it credit for. Many regard it as something akin to voodoo or alchemy. But SEO can be incredibly powerful and lucrative if you have the right tools for the job. That doesn’t mean you have to splurge on every piece of software you come across. Having prowled through the interwebs, trial and premium tested a number of tools out there, I have come up with this selection of MUST HAVE Paid SEO tools you should grab your wallets to purchase when the need arises.

1 – SEM Rush Pro
for advanced keyword research – from $79.95/month website:

The heart of Search Engine Optimisation is and always has been keyword research. There are free tools available online such as Google’s External Keyword Tool, but those programs aren’t always entirely accurate and are often lacking in features. In SEO, every possible advantage counts and can add up big time in the long run. You want the best information available when it comes to keywords, even if you have to pay for it. SEM Rush is the best way to locate lucrative niches and the keywords that will give you control over them.


SEM Rush provides query information for 40 million keywords, delivering results from at least 20 million domain names. You can easily rank specific keywords and phrases based on how high the competition is for any give term, or by any number of different criteria. Employing sophisticated algorithms to deliver up-to-date information on any keyword, SEM Rush is arguably the best keyword tool on the market today. While they offer a stripped-down free version, the paid version is well worth the extra cost. Recent improvements include a new database with suggestions for users in the UK, focused specifically on UK English.

2 – SEOMoz Pro
for on-page SEO analysis & SEO campaign management – from $99/month website:

In the “everything but the kitchen sink” department, SEOMoz Pro is the ultimate all-inclusive website performance analysis machine. SEOMoz Pro is an on-page Optimisation powerhouse, giving users data on practically every aspect of their chosen websites. One great feature is Crawl Diagnostics, which serves up automatic reports on server errors, client errors, and redirect errors. It also delivers traffic statistics, relevant bounce and click-through rates, and link analysis. SEOMoz is one of the best ways to gather information on relative and absolute website health and performance without having to rely on a grab bag of separate tools.


Once you’ve gotten used to using SEOMoz Pro’s My PRO Dashboard, which can be a bit intimidating, you’ll be able to compile performance reports quicker than you thought. The extensive graphical presentation capabilities of SEOMoz Pro allow you to fire up charts and visual representations of information on the fly for quick comparisons. SEOMoz Pro has more features than you can shake a stick at, or fully describe in a paragraph or two. Fortunately, they offer a 30 day free trial so that you can experience everything it has to offer before deciding whether or not it’s overkill for your needs.

3 – Majestic SEO
for advanced link development & competitor link research – from £29.99/month


Alongside keyword research, link building is another one of the obvious cornerstones of proper SEO. Majestic SEO brands itself as a “link intelligence tool”, otherwise known as an analytics program. But it would be a mistake to label Majestic as just another web analytics software tool. Majestic has a number of handy features that make it a worthy addition to your marketing war chest. Capable of tracking referrals, analysing the click-through rates of differing anchor text, and organising data on backlink effectiveness, Majestic puts you on the right track towards maximising your conversion rate.


Majestic is particularly well suited to tracking referrals from specific websites, giving you more pertinent information on who is giving you link karma. Once you’ve added a page to track to their servers, Majestic will crawl it every few hours to give you the most up-to-date information on how well-connected your website is at the moment. In addition to its many backlink analysis capabilities, Majestic offers a number of convenient ways to export your data for further study. One such feature is a handy export-to-CSV function that makes creating spreadsheets and charts a snap. When it comes to tracking backlinks, Majestic SEO one of the best options available.

4 – Advanced Web Rankings (enterprise edition)
for ranking monitoring & reporting – purchase price $399


Like it or not, the Search Engine Results Pages still play a huge part in how successful your SEO efforts are. Much as Facebook would love to supplant Google with its own “social search”, most people still hit up search engines for information rather than relying on the likes and dislikes of strangers. Advanced Web Rankings uses proxy servers to gauge the relative strength of your websites, delivering results in real time. More specifically, AWR allows you to see how well your sites rank for hundreds if not thousands of specific keywords and search terms.


Tracking the everyday changes of your standings in the results pages is a lot easier with Advanced Web Rankings, thanks to its intuitive user interface and manageable functionality. It features automatic alerts or “triggers”, decent graphing capabilities to make sense of your data, and a clean and simple layout. In other words, the learning curve with AWR is shallow enough for you to be up and running in under an hour. If you manage many websites, either for yourself or as an agency, it’s just the ticket and scales up to handle an almost unlimited volume of keywords.

5 – Raven SEO Tools
for end to end SEO campaign management and reporting – from $99/month


Any SEO consultant worth his or her salt uses a master management program to oversee their various campaigns. Juggling all of your promotional efforts without a dedicated SEO management suite is difficult at best. That’s why it makes sense to automate some of the more tedious tasks with something like Raven SEO Tools. Raven makes it easy to organise your campaigns and plan ahead, thanks to a bevy of helpful analytics and tracking tools. If there’s an equal to Majestic SEO in terms of overall power and bang for your buck, Raven SEO Tools might just be it.


Raven SEO Tools stands apart from the crowd with its Quality Analyser. The Quality Analyser allows you to enter a domain name and get a torrent of information relating to its overall performance based on a number of different metrics. It spits out Google PageRank, Alexa statistics, DMOZ standings, how many pages are indexed in Google and Yahoo, and more. In addition, Raven integrates Google’s Keyword Tool backend for keyword research and analysis. With its built-in Link Manager, Content Manager, and comprehensive analytics tools, Raven is the complete package in terms of SEO management.

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