Best Local Search Engine Optimization Company

Getting found by local customers is crucial to having a successful business. If you’re looking for the best local search engine optimization company, start by doing your research. Don’t think that all SEO companies are created equal! Find an expert that truly understands local SEO, knows how to optimize your website, and has worked with businesses just like yours so they can provide you with the best possible service. There are a lot of options out there, but you shouldn’t settle for anything less than the best.

In this guide, we review the Best Local Search Engine Optimization Company, local seo services for small business, best search engine marketing companies, and affordable seo services for small businesses.

Best Local Search Engine Optimization Company

If you have a business and you want to get found by local customers, it’s time to start looking at search engine optimization (SEO). SEO is the process of making your website more visible in online search results, and it can be incredibly effective for any small business. However, hiring an SEO expert isn’t always an easy task. There are a lot of SEO agencies out there trying to sell their services to small businesses like yours; unfortunately, many of these companies aren’t very good at what they do or don’t even know how important local SEO really is. So how do you find the best local SEO company for your business?

Why Hire a Local SEO Company?

As you may know, SEO is a marketing strategy that helps to get your business noticed on the internet. There are many SEO companies out there, and the competition for visibility on local search engines is fierce. This means that hiring a national SEO company isn’t enough; you need a local SEO company with all the right tools, strategies and skills to help you succeed in this competitive market.

Local vs Nationally

Local search engine optimization (SEO) is different than national SEO because there are more factors involved in getting your business ranked higher locally compared to nationally. For example:

  • Local businesses are much more likely to be found by their customers when they type in keywords related to their industry such as “nail salon near me” or “auto repair shop near me.” They also tend to use longer keyword phrases like “best auto repair” which makes it easier for searchers looking for these types of services in their area rather than across an entire state or country when using traditional search engines like Google or Bing.

Get Found by Local Customers

 When you’re looking for a local business, the first place to start is Google. You can search for keywords like “best coffee shop in Seattle” or “auto repair near me.” It’s important to note that these searches are called “organic” because they are based on what people are typing into their search engines and using them as they would normally when speaking with someone else.

www.seattlecoffeeguide.com/blog/local-search-engine-optimization-company

The result is this: If a company has paid for their listing on Yelp (think of it like an ad), then that will show up in the top three organic results as well as paid listings from Google above all others! This makes sense because a business has invested money into advertising with Yelp; therefore you can expect them to be more legitimate than other businesses listed lower down on your screen which are not paying for ads on Yelp! Keep this in mind when searching online today!

Get Reviewed and Recommendations

The best local SEO companies are the ones that have the most reviews.

Why? Because they’re good at what they do, and because people like to recommend businesses with a lot of positive reviews.

Reviews are one of the first ways we make judgments about a business, even before seeing what it looks like or knowing anything about its products or services. In fact, research shows that more than half of consumers trust online reviews as much as personal recommendations from friends and family (63%), while only 14% trust advertising as much as word-of-mouth recommendations from peers.

Promote New Products or Services

You can use local SEO to promote your new products and services. This is a great way to get leads for a product that you’ve just created, but don’t yet have significant traffic for. Your goal is to get the word out about this offer so that people know about it and want to take advantage of it.

This is also useful if you’re doing a limited time offer or promotion, like running an event at your store once a month for only one week. You can use local SEO to spread the word about what’s going on during that week, as well as promoting any special offers or deals associated with attending this particular event (or signing up for your newsletter).

You could also use local search engine optimization to promote new locations of businesses where there isn’t quite enough foot traffic yet—but by using all kinds of different tactics together over time, including social media marketing and PPC advertising campaigns (like Google Ads), eventually things will even out enough so that they become profitable in their own right without needing any additional help from outside sources like advertising dollars spent elsewhere online!

Creating Authority Within Your Industry

Creating Authority Within Your Industry

One of the best ways to establish yourself as an authority in your industry is through creating content that is useful for prospective clients. If you want to be known as one of the leading authorities on digital marketing, for example, then it’s important that you create articles about digital marketing. The content needs to be unique and relevant so that people can see that you’re an expert in the field. You should also ensure that it’s relevant to your target audience and business (and brand).

Identify Competitors and Strategies

Now that you’ve done your research, it’s time to identify your competitors and strategies. Here are some questions to consider:

  • Who are the major players in your field? What are their strengths and weaknesses?
  • What strategies do they use to attract customers and convert leads into sales? Can you identify any gaps in their approach, such as missed opportunities for local SEO or paid search advertising campaigns that aren’t being capitalized on yet (or at all)?
  • How can you beat them at their own game? Do they have a strong marketing team but no technical services department, or vice versa? If so, what can you do about it—is there a way for you to fill those gaps with a smaller budget than theirs will allow for?

Ongoing Content Creation

Ongoing content creation is a vital part of any SEO strategy. Content is the foundation of your website and how it will be ranked on SERPs. While you may have some great content on your site, if it’s not relevant to your business or audience then it won’t help with any SEO efforts. Make sure that the content you create meets these criteria:

  • Relevant to your business
  • Useful for target audience
  • Unique and not copied from another source (otherwise known as plagiarism)
  • Easy to read and understand
  • Well organized

Improving Website Design

  • Clean design
  • Easy to navigate
  • User-friendly
  • Mobile friendly
  • Good quality images, videos, and audio files

Track, Measure, & Analyze Results

You can track your results by using the various metrics available to you. These include keywords rankings, traffic from search engines, traffic from social media and other sources.

Once you have the data in hand, it’s time to measure and analyze it. This is where we come in! We offer a variety of tools that will help you measure your SEO results including:

  • Rank Tracker: Track keyword rankings across multiple search engines including Google, Yahoo!, Bing & Ask.com
  • Traffic Counter: Get detailed information about how much traffic is coming from each source (e.g., search engines or social media)

Working with a local SEO agency is one of the best ways to improve your visibility online.

There are many benefits to partnering with a local SEO agency. Local SEO is one of the most cost-effective ways for small businesses to improve their visibility online, especially when compared to other forms of marketing like print ads or radio commercials.

Local SEO is effective because it allows you to be found by people in your area who are looking for services like yours, which makes sense because they’re the ones that need you most!

Consumers like seeing reviews and recommendations from people they know personally before making a purchase decision. If you have existing customers who love your products or services, then chances are good that they will recommend them on social media platforms such as Facebook and Google+.

local seo services for small business

Local SEO (Search Engine Optimization) helps a small business get visibility on search engines for local searches related to their products and services. On Google’s search engine result pages (SERPS), local SEO is most recognized through Google Maps, Google Local, and traditional Google Search results.

Google says that local SEO rankings are determined by Relevance, Distance, and Prominence. Some important factors that help define what Local SEO is include:

1. Relevance

Business profiles should be created on these sites to establish local citations.

Information on your website is used to determine whether your small business would match the intent of a local search. Here’s a few elements of on page SEO that is factored into local rankings:

2. Distance

Distance is self-explanatory: is the physical location of your small business within the service area in which a search is being conducted.

Managed Local Citation Services

These services identify and correct inaccuracies like business name, address, phone number (NAP), and other information pulled into local search results.

3. Prominence

Prominence is an umbrella term that captures how important your business is, based on brand, customer experience, and more factors that include:

So, what is local SEO? It’s optimizing your business website to show relevance, distance, and prominence. This helps search engines display the most relevant local search results for potential customers.

According to Google, every month there are:

Local SEO helps market your small business to potential customers at the exact moment when they are seeking products and services similar to yours.

For example, say you’re in the mood for Chinese food and you conduct a search for Chinese restaurants. In that moment, a searcher is highly likely to visit a Chinese food restaurant – much more likely than if they just received a piece of direct mail, or saw a social media ad that advertised a local Chinese restaurant.

Searcher intent is captured within local SEO through relevance (Chinese food versus Italian food), distance (0.3 miles away versus 30 miles away), and prominence (is this good Chinese food, based on reviews from Yelp, Tripadvisor, and other ranking factors?).

For those reasons, Local SEO is a key component of a marketing strategy for a local business. Even if you aren’t a brick and mortar business, Search Engine Optimization has shifted in recent years towards a local search focus.

Take our small business for example. A few years ago, our website began to rank on the first page of search results nationwide for the term “digital marketing company.” Today, while we still enjoy a prominent ranking for this term, search engine result pages now show business listings in Google maps, local listings of nearby small businesses, as well as organic listings like ours.

In other words, the space has gotten more competitive and crowded as Google has identified keywords that would better match searcher intent with local search results.

With that said, using Local SEO to reach potential customers in your service area is an important online marketing tactic for almost any small business.

Local citations, local links, positive reviews, and consistent business profiles are all important factors to improve Local SEO efforts.

However, there are ten simple things you can do to improve Local SEO.

1. Set up your Google My Business profile. Google My Business not only gives you a free business listing that can appear in search results but also allows you to connect with customers through Google Search and Maps.

2. Optimize page title tags and meta descriptions. Audit your landing pages and update the meta information search engines rely on with local keyword data.

3. Generate positive reviews. Ask your past, present, and future customers to share their experiences on Google and Yelp.

4. Fix inconsistent information. Businesses sometimes change physical locations, phone numbers, and even business names. Ensure your name, address, and phone numbers (NAP) listings are consistent across all business directories. Don’t forget to update your business hours if they change.

5. Create content. Use SEO tools to conduct keyword research and identify content local customers are searching for. This can include points of interest nearby your physical location, or relevant events that indicate to search engines that your site shares information about local happenings.

6. Mobile friendly. Make sure your website is optimized for mobile searches, as the majority of local searches are done on mobile phones and via voice search.

7. Create business profiles. There are hundreds of business directories that give small businesses the opportunity to share information about their business with local customers. Make sure to have a presence on the major directories (Yelp, Bing, and Facebook) as well as niche directories (Foursquare, Factual, Infogroup, Apple Maps).

8. Search engine snippets. Utilize Technical SEO to optimize the display of your business on SERPs.

9. Local Placements. SEO experts refer to this as localized link building, but in actuality, it’s promoting your business to local journalists and local organizations who would be interested in covering your news. Local links from relevant sources can help boost ranking on the local level.

10. Conduct an audit. Start by doing a free online presence check using our free SEO audit tool or a tool like Moz, Yahoo, or Whitespark.

Try all of these things, and that should be enough to get started on the road to improvement.

A local citation is a mention of a business online. This can include the mention of a business name, address, phone number (NAP) on any directory, website, article, app, or social platform.

These local citations help prospective customers discover relevant businesses, and can also influence local search rankings.

Data within a local citation can include:

The best way for a small business to manage local citations is to verify the accuracy of the information, and to fill out complete profiles on the business directories that matter.

Why are local citations important? Because they can mislead potential customers. The wrong address, phone number, or hours of operation can negatively impact a customer experience. And since search engines focus intensely on user experience, a misleading local citation can lead to a decrease in visibility on search rankings.

That’s why local citations are so important to Local SEO. Local searchers rely on them for information about your business; and so do search engines.

Google provides business owners with a business listing that appears in both Google Maps and local search results.

Here’s how to maximize your business page in a Google Search:

1. Enter complete and accurate information

The more information about your business, the easier it is for a local search engine to connect local customers with your goods and services. Make sure to fill out information like your physical location, phone number, webpage, and other business information.

To appear in SERPs like Google Maps and Google Search, business locations must be verified by adding or claiming your business listing. This can be done through a Google My Business listing.

Potential customers need to know when your business will be open. Adding store or office hours gives both customers and Google confidence to rely on the information in search engine results.

4. Manage & Encourage Google Reviews

Monitoring and responding to online reviews shows potential customers that you care about their business. Positive reviews give searchers an idea of what to expect if they were to call the listed phone number to learn more.

Images have always been an important part of search engine optimization. Including photos of your office, products, and services not only improves your local listing but it’s an important factor to differentiating your business in results pages.

There are several other ranking factors that enable a small business to appear in a local pack on desktop and mobile searches. But, these are some of the main tips offered by Google Local Guides.

Google shares that local ranking is primarily determined by relevance, distance, and prominence.

Google receives a local search query and connects a user with a few local business listings. These local listings are based on Google’s understanding your business. The more information you share with Google about your business – business name, phone number, website – the better Google can match your business to a relevant potential customer.

There’s not much magic to distance. How far is the search away from your local business? The closer the search, the more likely your business will display in the local pack of search engine result pages.

Prominence, according to Google, is how well-known a business is. Local links, articles from bloggers, local citations, and more digital marketing tactics all factor into the umbrella term of “prominence.” Other important factors include positive reviews, local keywords, and even schema markup. Basically, anything online marketing related that falls outside of “Relevance” and “Distance.”

The cost of Local SEO ranges between $250 to $2,500 per month, depending on your location, industry, and business. Another factor in cost is whether you do it yourself or pay a local SEO agency.

Some do-it-yourself tools like Yoast Local SEO ($69 / year) or Moz Local ($129 / year) are very affordable for a small business.

SEO companies who offer Local SEO services can charge between $250 – $2,500 / month. These packages can include a combination of content marketing, schema markup, and link building.

The best way to get accurate pricing information is to request a proposal. To find out how much local SEO will cost your company, chat with us, contact us, or call us to learn more.

Markitors has a full suite of local SEO services for small businesses. Learn more about each one below.

Our On-Page SEO services cover areas such as internal linking, page titles, meta descriptions, page structure, and more. On-page SEO is anything that is done on the actual web page that affects its ability to rank in search results. 

Our Keyword Research services allow you to skip the hassle of doing keyword research for your small business. We use a handful of tools to conduct the highest-quality keyword research and competitor analysis.

SEO Content is another service Marktiors offers local SEO clients. From our extensive keyword research, our team of content writers constructs valuable, SEO-driven blog content, landing pages, and more. This content, aligned with targeted SEO campaigns, will boost your website’s visibility in search engine results. 

Our Digital PR services expand your brand’s digital footprint. We strategically secure online placements through media relationships. This will build up your brand mentions and backlink profile to make your site more authoritative.

We take care of Technical SEO so you don’t have to. Our team will run regular tech SEO checks to find errors and fix them before they negatively affect search rankings. We will manage elements such as site speed, status codes, structured data, crawling, and more.

best search engine marketing companies

More than 90% of online experiences begin with search engines, and Google handles 3.5 billion searches each day. If you want to grow your business online, it’s essential to have visibility in search engines for the keywords that matter to your business.

An SEM strategy, which can include techniques like search engine optimization (SEO) and pay-per-click (PPC) advertising, from a top search marketing agency like WebFX can help you achieve this.

To learn more about our search engine marketing agency and the services we offer, just keep reading.

If you’re ready to take advantage of the benefits of SEM, our SEM agency can create a customized strategy tailored to your company’s goals. Call 888-601-5359 or contact us online for help getting started with our SEM services today!

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.

Who is WebFX?

WebFX is a full-service SEO and SEM agency headquartered in Harrisburg, Pennsylvania.

The company was founded in a dorm room in 1996 as a way for now-president, Bill Craig, to earn some extra cash while he earned his Bachelor’s degree at Shippensburg University.

Fast-forward two decades, and WebFX is now a digital marketing powerhouse with clients throughout the United States! We’ve driven more than $3 billion in revenue for our clients over the past five years and have earned a client recommendation score that’s 488% higher than the average.

Our SEM marketing agency focuses on what’s best for our clients and how to achieve their goals, and our team of talented Internet marketers specializes in search engine optimization (SEO) and pay-per-click (PPC) advertising as well as social media marketing, email marketing, lead generation, and more.

As WebFX has grown from a dorm-room hobby into a national provider, we’ve never lost our focus on client satisfaction.

At the end of the day, we understand that our clients’ success is our success, which is why our search engine marketing company works so hard to meet and exceed their goals.

What makes WebFX the #1 SEM agency?

WebFX is the #1 SEM agency in the country because our clients are #1 to us.

When you work with WebFX, we’ll get to know your business and create a custom search engine marketing strategy based on your company’s unique needs and goals. Your dedicated account manager, backed by our team of 500+ digital marketing experts, will implement your campaigns and keep you updated with transparent reporting and our digital marketing platform, MarketingCloudFX.

Our dedication to driving meaningful for our clients and acting as an extension of their team is why we retain 91% of our clients year-over-year — 40% more than the average SEM agency.

It’s also why we have hundreds of testimonials from happy customers who are eager to share their experiences with others.

In short, we earn real results for our clients.

What does our search marketing agency do?

Search engine marketing is a collection of strategies that help businesses gain visibility in search engines as well as traffic and conversions from their search engine listings.

At WebFX, we offer services that help you succeed in every aspect of SEM. The main search engine marketing services our agency offers are:

Why is SEM important?

When users are looking for information, products, or services, they often turn to search engines. In fact, more than 90% of online sessions begin with a search engine.

Most of these users stay on the first page of search results and only click on the top few results. Search engine marketing helps get your business into these top spots.

The PPC side of SEM enables your business to appear in ads that show at the top of the page above the organic search results.

With SEO, you can win organic listings on the first page.

When you combine SEO and PPC to get SEM, your business can appear in two of the most critical locations on a search engine results page — the top organic listings and the ads at the top of the page.

Keep reading to learn how these two aspects of SEM work, what they include, and how they work together to help your business meet its goals.

Search engine optimization (SEO)

SEO is the process of improving a website so its pages rank higher in Google search results. It’s also helpful for achieving results in other search engines like Bing and Yahoo, but Google is the main target of any SEO strategy.

The immediate goal is to drive traffic to your site on a variety of different pages. That’s because 93% of all online experiences start with a search engine, which means you have millions of opportunities to get new customers every year.

SEO is also one of the most affordable and reliable ways to produce consistent returns from your marketing budget. After all, 14.6% of all SEO leads result in sales. That’s about seven times more than traditional marketing leads!

Pricing varies by SEM agency, and there are many different factors that determine the monthly cost. SEO costs typically range between $1500 and $5,000 per month, though, based partially on the project scope.

What do SEO services include?

SEO services can include a range of deliverables. Here’s what you can expect when you work with an SEO agency for SEO:

Our SEO results

We’ve used SEO to earn some incredible results for brands across the board.

For example, Mosquito Magnet partnered with our search engine marketing firm because they wanted to improve their digital marketing strategy. As a result, we increased search engine traffic to their site by 530% percent in just 90 days!

We did the same kind of work for Prebiotin (+668% traffic over a year) and Katherman Briggs & Greenberg (+224% over 90 days).

Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.

Our SEO experts know the tried and true methods that consistently earn results for businesses, and they also stay at the forefront of the industry by experimenting with new ideas, data, and methods.

With that knowledge and skill, WebFX has earned outstanding results for companies that want to grow through SEO.

Pay-per-click (PPC) advertising

Pay-per-click advertising (PPC) is an advertising model that allows you to promote your business online but only pay when a user clicks on one of your ads.

In most scenarios, PPC runs like an auction system. You find a keyword that’s related to your business, dictate how much you’re willing to spend for each click, and try to beat your competitors.

If your bid is higher than your competitors’, your ads will show up as users look up the keywords you’ve targeted in search engines.

As the name implies, with PPC, you only pay when someone clicks on your ad. The most popular PPC advertising platform is Google’s, which is called Google Ads.

What do search advertising services include?

When you work with an SEM agency on PPC, you can expect services such as:

Our PPC results

At WebFX, our PPC specialists work with ROI in mind — and it’s also how our SEM firm gets such great returns for our clients’ PPC campaigns.

Check our a case study below, and keep reading to learn more about our search engine marketing agency and why we’re the perfect partner for your business.

Table of Contents

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Other services our SEM agency offers

In addition to SEO and PPC, our SEM agency offers a full suite of other digital marketing services to help your business grow. Many of these services relate closely to SEM, and they can all be part of a strong online marketing strategy.

In addition to SEO and PPC, our SEM agency offers a full suite of other digital marketing services to help your business grow. Many of these services relate closely to SEM, and they can all be part of a strong online marketing strategy.

Social media marketing is the process of promoting your business, building a following, and creating relationships with potential customers on networks like Facebook, Twitter, and LinkedIn.

The best part about social media marketing is how little it costs to start. Every major network lets you create an account for your business for free, so it only takes time to promote your site to your followers.

To get those followers in the first place, all you have to do is post!

Share images related to your business, fresh posts from your blog, answers to common customer questions — almost anything goes when you want to succeed with social media.

On most networks, you can earn a following as people naturally see your brand and choose to follow you. Then, they’ll see the posts you create, which help them learn more about your business.

Posting your content on social media also shows users that you’re a reliable, knowledgeable authority in your industry. That establishes your brand as a trustworthy source of information, which helps draw more people to your site and, by extension, more sales for your bottom line.

If you’d like to figure out which social networks work best for you, just check out our guide, “Which Social Network Should I Use to Advertise?”

Content marketing

Content marketing involves making new pages for your site that draw visitors, convert customers, and earn leads.

As a result, the term “content” covers anything you add to your site — text, images, graphics, videos, interactives, and more!

Online, some content is more popular than others. On top of that, some forms of content are better for different goals.

These are the seven most popular forms of content marketing and what they accomplish:

Content is so important because it’s the backbone of most other search engine marketing strategies.

SEO needs content so Google has something to rank.

PPC needs content so visitors can learn more before becoming customers.

Social media marketing needs content so you have something to share with followers.

The list goes on and on. In a nutshell, content marketing is the foundation on which you build the rest of your approach to search engine marketing.

At WebFX, our SEM marketing agency has both content marketing strategists and dedicated copywriters. These teams work together to craft powerful content that helps our clients grow over time, and they understand that our clients’ futures depend on the success of what they make.

To learn more, you can check out our guide to content marketing.

Reputation management

This pertains to negative company reviews, bad product reviews, negative press, and other information online that could drive customers away from you.

Reputation management is one of the trickier search engine marketing strategies, but when you know how to do it right, it can work wonders for your brand and new sales.

It’s tricky because it relies on a lot of different variables to really succeed, including Google’s search algorithm and the constant changes it experiences.

You also have to work with properties like Google My Business, Yelp, Facebook, and any other sites that let users review your company.

That means you have to have a hand in a lot of different places, managing reviews and working with upset customers to solve their complaints and (hopefully) have them retract their poor rating of your business.

On top of all that, reputation management means creating new content on your site that incorporates keywords people use in search engines to find negative press about your company.

For example, let’s say your site gets hacked and local media outlets start questioning whether it’s safe for users. You could respond to this by creating a dedicated page on your site addressing the hack, the measures you took to fix it, and the new security protocols you follow to prevent hacking in the future.

This page will then show up in the same search results as media outlets, and will help bring more customers back to your brand by demonstrating your responsibility and pragmatism in the face of a crisis.

At WebFX, our search marketing agency understands this unique niche in the search engine marketing world. Reputation management is equal parts marketing and public relations, and we have experts in both.

To learn more about this strategy, you can check out our online reputation management guide.

Lead generation

Lead generation is the process of attracting qualified people or businesses to your website so you can eventually convert them into paying customers.

Lead generation can work in a lot of different ways. Typically, companies use form fields on a contact page or specialized conversion page to encourage visitors to opt into an email marketing campaign (which we’ll discuss later).

Then, a member of your team can contact the new lead to learn about their needs and goals. That moves the lead through the lead nurturing process, which ideally ends with the lead becoming a customer or client.

But all of this is easier said than done.

Lead generation has its own sets of best practices and cutting-edge strategies. In fact, the smallest details can make a major difference between earning a new lead and losing a customer to your competitors.

This sub-strategy of lead generation is called conversion rate optimization (CRO), and it’s a slow process that has the potential to earn more leads without expanding your website.

Instead, you concentrate on getting as many leads from a single page as possible. That can mean changing the locations of form fields, changing the color of a button, or even changing the URL of a page.

No matter how small it may seem, almost every element of a page plays a role in conversions. Testing subtle changes can sometimes yield huge results for lead generation.

Our SEM marketing agency’s team of conversion experts understand the importance of each page (and each page element) and how it impacts your company’s growth. We’ve seen double-digit growth on pages just from changing a few words in the URL — and that’s not even the best results we’ve accomplished!

affordable seo services for small businesses

When people stayed back at home and made the majority of their purchases online, small businesses that procrastinated digital transformation found themselves in a tight spot.

According to the United Nations Conference on Trade and Development, the e-commerce’s share of global retail trade increased from 14% in 2019 to about 17% in 2020 and should be even higher in 2021.

However, the beneficiaries of this unprecedented growth were all established ecommerce giants such as Amazon and other country-specific ones like Flipkart in India.

Are you a small business owner who made the switch recently by starting a website or ecommerce store?

Then these are the same giants stealing your prospective customers away just by ranking on the top of Google.

Though paid marketing, the most effective on being PPC, is an option to gain quick results, sustained results can be achieved only through SEO optimization.

With small businesses already battered by multiple waves of COVID 19, choosing an affordable SEO service is the key.

Basically, you cannot end up spending more than what you earn just on assumptions that you will one day make it to the top position of Google. That’s not how it works.

No agency can guarantee SEO results within a stipulated time because it’s a combination of multiple factors that decides where you will rank on Google.

Besides all that, Google’s algorithms, unlike before, can’t be tricked. If someone does manage to, there is always the fear of getting busted and demoted in search.

We have come across disastrous stories of small business owners who made massive SEO investments expecting quick results, stopping it mid-way as their funds dried up.

SEO is a long-term strategy, and you need to drip feed your budget to get the best results out of it. Stopping it overnight can do more harm than good for your website.

If you are a small business owner, consider that SEO is about setting the right strategy for your website on a budget of your choice.

All you have to do is find the right affordable SEO service provider who understands your goals and is prepared to go the extra mile to deliver you the results you seek.

Keep in mind that the budget should be selected judiciously and shouldn’t harm your business. After all, if there is no business, what’s the whole purpose of doing SEO?

SEO Agencies are mushrooming in every nook and cranny, which may have caused a dilemma.

You might be left thinking which one out of these is the best SEO company for your small businesses?

This blog will discuss various ways to help you double down on an SEO agency that offers everything vital to rank your website on Google’s first page at an affordable price.

Why Affordable SEO Matters for Small /Startup Businesses

By choosing an affordable SEO service for your small business, you can:

The best example that I have for you is Stan Ventures.

We are an Indo-American SEO agency offering bespoke SEO solutions for small businesses.

Our aim is to help businesses like yours rank on Google without worrying about their marketing budget.

You don’t need tons of backlinks and hundreds of pages to rank higher on search.

For small businesses, the traffic is secondary, but the quality of people who visit the site is the most critical factor.

The reason being, they are the ones who determine your ROI.

This means we don’t implement everything found in the glossary of SEO.

Because you don’t need most of it.

We are not a yet-another-agency that makes you show up with the Visa card every other month.

“This doesn’t mean that we skip critical steps to keep the pricing affordable.”

We understand your business requirements first.

This helps us to come up with a tailored strategy to rank you higher on SERP.

Do you know that small businesses with an interest in ranking only for a particular location need only a Local SEO strategy to rank higher?

Most agencies try to ignore this aspect because there is a lot of money in implementing national and international SEO strategies.

It takes a while for small businesses to understand that their hard-earned money was being spent on things that added little value to the business.

Why would a real estate business owner based in DC want his backlink to be placed on a site in India?

At Stan, we come up with custom SEO strategies for small business owners.

Cheap SEO vs Affordable SEO – A Sea of Difference

Open Google and Search for SEO agencies.

You are flooded with the results of agencies that offer “cheap” services.

Hmm, cheap is quite an ambiguous term here.

When you sign up, the pricing may seem “cheap,” and when you ask for results, the excuses these agencies make may seem cheap.

In both ways, a business like yours can’t choose a cheap SEO service because your ambitions and ROI goals are way superior.

90% of agencies that offer the so-called low-cost or cheap SEO services depend on substandard link-building strategies, and optimization methods quite antediluvian.

On the flip side, there are these agencies that do a lot of haughtiness and list services at very high pricing.

Please don’t fall prey to them either.

Nowhere in the rule books of SEO has anyone mentioned that the higher the pricing you pay, the more quality you get.

That is a myth that has been around in the industry for too long.

According to our analysis, we found that the average monthly SEO spending of businesses in the US is steadily increasing, and so are the SEO plans and pricing offered by native SEO agencies.

So what’s the alternative?

Choose affordable SEO Services for your small businesses after considering the merits of the agency.

We will discuss finding the merits in the next section. But before that, what’s this concept of affordable SEO services?

How Much Will an Affordable SEO Company Charge Small Business Owners?

One of the main advantages of SEO companies that offer affordable SEO services is that small businesses can choose what services they need and allocate a specific budget to them.

This gives the marketers and executives the visibility on where their money is getting invested.

Many times, a small business may not require a premium SEO service as the target keyword could be associated with a niche group of people from a specific location.

A basic local SEO package might do the work.

Unfortunately, SEO agencies who approach potential small businesses try to rope them around the most premium package to get an increased revenue share.

Here is what Maile Ohye of Google says about things to consider while hiring an affordable SEO company for small businesses.

Here are some of the key findings:

Comparing the 500 top SEO agencies across the US, we found that SEO client is billed an average $100/hour to $200/hour depending on the SEO task entrusted.

Small and medium businesses in the US spend $1,000 to $2,000 every month for search engine optimization services

It may be overwhelming for small businesses as there are no fixed SEO pricing packages or guides that SEO agencies in the US follow.

However, since you are well aware of the end goals of running an SEO campaign, you can set a clear roadmap for your SEO agency to achieve specific goals.

Small business owners can also ask them to follow the same roadmap for both on-page SEO and off-page SEO.

Since US-based SEO agencies hire native experts, the cost of their service is always on the higher side.

On the other hand, there are SEO agencies in Asia and especially in India, that offer low-cost SEO plans for small businesses.

However, these companies cannot promise quality, and keeping a tab of their SEO efforts may be difficult.

What you need is a balance of quality and affordability.

Affordable SEO services for small businesses should not focus on your search engine ranking alone but also think of how they can help your business grow.

If the agency doesn’t take an interest in learning how your business works, consider getting another service provider.

It is difficult for any SEO agency to help you grow if they don’t know your customers, business goals, and other existing marketing efforts.

You can get more insight on how to hire an SEO agency or a specialist in the video below.

So, how can you get quality, affordable small business SEO packages so that you can simultaneously save and earn from SEO services?

Here is where Indo-American SEO service providers come to your rescue.

These SEO companies can offer small businesses the best of both worlds – quality and affordability.

Stan Ventures, being an SEO service provider in the Indo-American realm, can be a touchstone for you before selecting an SEO company.

How to Hire the Best Affordable SEO Services for Small Business?

When looking for an affordable SEO service for your small business, there are several important factors to consider.

First, it’s important to find a company that has experience working with small businesses and understands the unique challenges and opportunities that come with it. This will ensure that the company has the expertise to help your business succeed online.

Second, you should look for a company that offers a comprehensive range of SEO services, including keyword research, on-page optimization, link building, and local SEO. This will ensure that your website is optimized for all the important search engines, including Google, Bing, and Yahoo.

Third, it’s important to find a company that offers transparent pricing and clear communication. This will help you understand exactly what services you’re getting and what you can expect in terms of results.

Finally, look for a company that offers a guarantee or some form of protection for your investment. This will give you peace of mind and ensure that you get the best possible results for your business.

In summary, when looking for an affordable SEO service for your small business, look for a company that has experience working with small businesses, offers a comprehensive range of services, has transparent pricing and clear communication, and offers some form of protection for your investment.

As we said earlier, the SEO industry has reached a saturation point, and many service providers will engage in a lot of chest-thumping about getting you top positions.

Thus, you have more options to try and evaluate before making the final decision and obtaining affordable SEO Services.

Ensure you explain your requirements to the agencies you reach out to and make the decision by comparing their merits.

To get more Search Engine Optimization tips for small businesses, and to know about the standard average cost of SEO for small businesses, read our White Label SEO pricing Guide.

In this article, we have done an in-depth analysis by comparing the pricing of affordable SEO services and the ones provided by native companies.

Now that you know how to find affordable SEO services for your business, let me give you an overview of the services that you can choose to get the maximum ROI for your business.

If you search Google, you will find articles with tips and tricks to rank high on Google.

Tips and tricks might work short term, but your small business needs a concrete SEO strategy that can drive results.

There are a handful of optimization methods to rank your small business on Google, but the results of these methods are not quantifiable.

You have to ensure that the SEO services that you choose are result-oriented.

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