A number of people are trying to start a digital marketing business of their own. And since the laptop plays a major role in this, there is a huge demand for it among all digital marketers. However, purchasing the best one is not an easy task. If you are looking for the laptop configuration for digital marketing or any other purpose, then I’ll tell you about its specifications and features along with some tips on how to pick them up.
In this guide, we review the Best Laptop Configuration For Digital Marketing, budget laptop for digital marketing, best laptop for social media influencer, and is macbook air m1 good for digital marketing.
Best Laptop Configuration For Digital Marketing
If you have a laptop and you are using it to do digital marketing, then there are some things that you must take into account before purchasing the laptop. In this article, I’m going to give you a few tips on how to pick the best laptop configuration for digital marketing based on certain criteria.
When you’re working in your favorite Digital Marketing tool, how long do you want to be able to keep that work running? In most cases, it will be a few hours at the most. But what if your computer freezes up and needs to be restarted? All of your progress will have been lost.
RAM is the memory used by a computer for its operating system and currently running applications (the programs). RAM is much cheaper than storage—you can get twice as much RAM for half the cost of an equivalent amount of storage—so it’s generally better to focus on getting more RAM than getting more storage.
Storage is the amount of space your laptop has to store data, like documents and images. The more data you have, the more storage you need.
Your computer’s storage capacity is measured in gigabytes (GB), terabytes (TB), petabytes (PB), exabytes (EB), or zettabytes (ZB). A gigabyte contains 1,000 megabytes; a TB contains 1,000 GB; a PB contains 1,000 TB; an EB contains 1,000 PB; and so on.
The first thing to consider when choosing a laptop for digital marketing is the screen size. As a general rule, the larger the screen, the better. You want to be able to view everything clearly without having to squint too much or move your computer too far away from you.
The different types of work that can be done on laptops are affected by their screens in different ways:
- Email and web browsing require smaller ones so that they’re easy to carry around and use while standing or sitting elsewhere (on public transportation, etc.). A 12-inch screen is ideal for this kind of work — not too small but not so big that it’s cumbersome either!
- Content creation requires more space than just about any other kind of task because you need room for large images and videos if possible; plus there may be multiple windows open at once which makes finding what you’re looking for even more challenging unless your monitor has enough real estate available across its surface area.”
Processor type and speed
While the processor isn’t the most important component of your laptop, it is one of the most important. It helps to speed up things like opening programs, loading websites and more. The best processor type is Intel Core i7 because it’s fast, reliable and efficient. A good alternative to consider is an Intel Core i5 which offers similar performance as an i7 but at a lower price point. If you’re on a budget then an AMD Ryzen or Intel Celeron will do just fine for running basic programs like Microsoft Word or social media apps such as Facebook and Instagram
The battery is a critical component of your laptop, as it will determine how long you can use your computer. The larger the screen and processor type, the more power they require. If you’re going to be using your computer on the go or in multiple locations, then battery life becomes even more important.
If you’re only using your laptop at home or work and will be plugged in most of the time, then this won’t affect you too much. However if you plan on taking your laptop with you when going out or travelling for business trips (or both), then it’s worth considering how long it takes to charge up again before leaving home with an empty battery
You must be careful when choosing a configuration for your laptop if you are using it for digital marketing.
A laptop is a portable computer that can be used for business, school, or entertainment purposes. If you are looking to create digital marketing campaigns and other tasks that require high performance, then a laptop is the best option for you.
In this article, we will discuss the different things you must consider before buying your laptop for digital marketing purposes:
budget laptop for digital marketing
Digital marketing is one of the big fields in the market. As a professional digital marketer, you must build an effective and relevant marketing campaign.
So, you need a suitable laptop for digital marketing to perform multiple tasks simultaneously. You wonder: “which is the best laptop for digital marketing?”.
In this article, I will introduce the top ten laptops for digital marketers to help you find the right product. Along with that, detailed buying instructions will also be implemented in this article. Don’t miss this helpful information!
Laptops for digital marketing have high requirements in terms of screen quality, RAM, hard drive, and processor. Here are the 10 best products for you.
The Apple MacBook Air version is a super product that receives many positive reviews on most e-commerce sites today.
From design to performance, everything is perfect for your needs. The machine has a neat design, so it can help you quickly move to many different workspaces.
The chassis is manufactured from high-quality materials, helping to resist physical agents from the outside. At the same time, it also allows for minimizing the heating of the machine, affecting its quality.
The device has 8GB RAM and a 256GB hard drive, which can satisfy your desire for quick data access. The Intel Core i5 processor is to support long-term performance enhancement.
A poor-quality laptop can make a harsh sound that affects your work activities. To overcome this situation, you need to own your product that can soften the noise emitted. And ideal for this feature, I recommend the Acer Aspire 5.
This version integrates intelligent heatsink management for even excellent noise reduction performance. It works quietly, so you focus on developing your job.
The most comprehensive 15.6-inch screen size helps to support advanced anti-glare technology, providing sharp and user-friendly images. Besides, using the new generation Intel Core i5, Acer Aspire 5 ensures increased performance.
Regularly moving heavy computers will seriously affect your bones and joints.
Above all, you need a product that is light in weight to be more flexible for your travel requirements. Typical for this feature, it is impossible not to mention the Lenovo Flex 14. The machine has a simple, neat structure and is light in weight.
With this version, there is also the smart integration of the touch screen simultaneously. And you can use it like a traditional laptop or a modern tablet.
Its performance is also excellent. It uses 8GB RAM, 256GB hard drive, and AMD Ryzen 5 3500U processor, allowing for the speed of accessing and downloading various specialized data.
The battery life of the Lenovo Flex 14 is relatively stable. After each charge, it can work up to about 8 hours and quickly recharge.
ASUS VivoBook 15 is a special edition with much-improved screen quality compared to other product lines on the market.
The machine has a 15.6-inch screen, covering the entire border to bring a broader feeling to user viewing requirements.
With the support of a series of lighting technologies, brilliant colors make the image quality of the machine more vivid and vibrant.
This product has an exclusive design with an advanced keyboard system. It is flexible and contributes to the most comfortable clicking feeling for customers. The touchpad has a regular size for the most comprehensive control response.
When it comes to performance, ASUS is weaker than previous versions. It has an intel core i3 processor and a 128GB hard drive. This parameter is too low to handle advanced requests.
If you are looking for a laptop with a wide range of intelligent functions, then the Acer Predator Helios 300 is not to be missed. This product is to meet the demands of advanced work with presence perfectly.
In this model, performance is the most comprehensive aspect. It comes with an Intel Core i7 processor, which provides outstanding data processing speed so that any task happens quickly and efficiently. Additionally, using 16GB RAM and 256GB hard drive also helps to increase work efficiency.
Graphics power with this product is simple. It can satisfy all customer’s design requirements. The most impressive thing about this machine is its sound. The sound system is lively and suitable for the user’s hearing.
What if I have to use a computer with a poor-quality touchpad?
If so, it will seriously affect the work progress as well as the effectiveness of the marketing program. And I chose ASUS Zenbook 13 to overcome this situation.
This version has an ultra-thin trackpad with smart control. And it can satisfy all your requirements. This device is also extremely light and flexible for your desire to move. It has a stylish design with less than 3 pounds and much travel support.
This version has relative durability. On average, you can maintain the machine’s operation from 5 to 6 years, depending on how often you use it.
Unfortunately, the camera quality of the product is not as good as expected.
When it comes to data processing speed, the MSI P65 especially stands out from the rest of the products in the collection.
The machine uses 32GB RAM and large memory of up to 1TB, allowing it to process and store many different types of specialized data simultaneously.
The device’s Intel Core i7-9750H processor also supports rapid workflow performance enhancement.
Compared to other versions, MSI proved to be strong in all aspects, including performance and image. With this product, you will enjoy a vivid and attractive display. It has neutral but true colors to protect the viewer’s vision best.
The device also supports quick login with a face or fingerprint. It will ensure the safety of all data on the device.
Computers for digital marketing must be genuinely perfect for indicators of the screen, RAM, or hard drive, and the most typical is the Dell XPS. This version is optimized to deliver an excellent model for the best job.
The machine uses 8GB RAM, 128GB SSD hard drive, and an Intel Core i5 processor, which helps to provide fast data processing and downloading speed. It is ideal for performing contemporary designs in digital marketing programs.
The device also possesses admirable image quality. The 13.3-inch screen and combining many smart technologies create vivid and realistic images.
The weakest point in this version is the battery life used. It is pretty vulnerable to meet your work requirements well.
Ideal for developing digital marketing programs must mention the Lenovo ThinkPad X1. This model uses 16GB RAM, 512GB memory to create stable storage space. At the same time, the machine’s 8th generation Intel Core i7 processor also supports fast processing speed to meet all your activities.
It has a beautiful interface that blends elegant design and legendary durability. So, it can support you to create an overall product with a perfect appearance.
The most outstanding advantage of this device is its battery life. The device can work up to 15 hours, and it can also be quick to meet the job’s demands.
Many bad actors can steal ideas for your marketing strategy. To limit this, you should own LG Gram WQXGA. This version is with intelligent anti-theft technology for reasonable data security.
The device’s battery life is also a highlight not to be missed. It can work up to 22 hours for comprehensively satisfying usage requirements. With a premium battery capacity, this device guarantees outstanding performance and reliability.
The LG Gram WQXGA is a two-in-one computer. It can be used as a regular computer or as a smart tablet. Thus, all your work requirements will be quick.
To help you get the most out of this great laptop for your digital marketing activities, I’ve developed a detailed buying guide below.
It would help if you had a large, high-quality screen to showcase your work.
With the touch screen version, it is more convenient for your presentation operation. And you can also consider using regular monitors.
The combo workstation for drawing and cursor exploration is the perfect choice for those who are creative and have a passion for painting. Yet, if you are part of a large group of people who love to draw, each pen will be the best for you.
best laptop for social media influencer
Hey fellow blogger, are you feeling confused about which laptop to buy? Perhaps you don’t know the best laptop for bloggers on the market and you are worried you will spend all that money and buy the wrong one!
I get it! When I started blogging, I knew I needed to buy a laptop but I didn’t have a ton of money. But I wanted to get a laptop that would help me with my blog (and eventually make money from it, ha!)
Every blogger has different needs. I am here to save you wasting time trying to figure out the best blogging laptop for your needs.
In this post I have done extensive research and picked the best options for different budgets and blogging needs.
I am a blogger who runs multiple monetised blogs, so I share this from personal experience!
Plus, in this (easy-to-read) blogging laptop buying guide you will learn what to look for before buying a laptop; whether you are a freelance writer, podcaster, YouTuber, or e-commerce owner!
Best Laptop For Bloggers Today
Some links on here are affiliate links. If you click them, you’ll help out my blog, and I’ll get a commission. AT NO EXTRA cost to you! I try to provide useful information, so if anything is helpful please let me know!
Which Is The Best Laptop For Bloggers?
TLTR? The Best Blogging Laptop (and best MacBook for bloggers) is the 2020 Apple MacBook Air with Apple M1 Chip, because:
And many more things! If you want to know more about this laptop, keep reading! I will show you the detailed specs in the laptop blogging list section.
PS; I also use this laptop myself and its helped me skyrocket my little blogging business to great heights. Just hit USD10K a month last month, WILD! O_O
How Expensive Is A Blogging Laptop?
A blogging Laptop can cost anything between $500 to $2000.
The price range will vary based on the laptop features such as the battery life, storage capacity, the laptop’s brand, or the operating system (OS).
For example, Chromebooks work with the Chromebook OS, a cloud operating system.
This means everything will be processed online, making Chromebook laptops cheaper than traditional laptops, because they usually work with less RAM, and do not have high-end processors like their counterparts.
How To Choose The Best Laptop For Bloggers For You?
So, How To Choose the best computer for blogging?
It is important to prioritize your needs and focus on the laptop tech specs that you truthfully use.
You can get excited between so many options, but think about your blogging business and focus on the laptop that will do the best job for you in the present, instead of a tech machine that is beyond your blogging needs (and budget).
You may be thinking: “Great, I need to prioritize my blogging needs, but…how do I know which laptop specs are the best for my blogging biz, especially because I don’t know a thing about tech?!”
Don’t worry, I’m not great at tech either.
However, running a successful blog has taught me some valuable things, so I have made a simple Laptop specs table with the minimum specs you need for the best laptop for blogging for basic business tasks excluding gaming, and heavy multimedia creation.
Laptop For Bloggers Minimum Specs Summary Table
Good Battery Life
Battery life is very important if you are a travel blogger or move around a lot. 8 hours is a good place to start.
However,( if your budget allows it) I would suggest getting a laptop that lasts at least 9-10h after one charge. Plus, if it charges fast that’s a handy feature for the digital nomad or travel blogger.
RAM is the temporary storage of your computer, for a blogger, the minimum you would need is 8GB, with this you can see youtube videos, listen to different podcasts, work with WordPress, and have different tabs open.
Now, if you are a vlogger, YouTuber, or professional video editor who needs to work with heavy video/photo editing software, and check lots of files simultaneously, then it is best to get RAM with 16GB.
The Hard Drive is the permanent computer storage, There are 3 types: SSD, MHD, and SSHD.
At the moment, whether you are a blogger or not, the best hard drive in 2021 according to experts is the SSD type.
SSD stands for Solid State Drive and has various benefits for your laptop such as:
Plus, this is also a great hack to choose the best laptop that has a long battery life, as SSDs consume less power than MHDs, and are less likely to overheat your laptop and damage the battery.
Note: I would recommend a minimum of 256GB, however, if your laptop runs out of internal storage, you can extend this with a portable external drive such as the SAMSUNG T5 Portable SSD.
If you’re an avid travel blogger like I am 🙂 or are always on the go, I suggest you choose lightweight laptops that are easy to travel with, between 2.5lb and 5lb should be good.
As a rule of thumb check that your laptop has a Full High Definition as this will help you see things clearly and crispy, which will prevent you from having headaches; as you will spend a lot of time on the screen.
Another thing to take into account is the screen size, this is important because the bigger the screen the more space you have to work with.
Of course, this is not a top priority as a 17 inches laptop can be pricier than a 13 inches laptop, so this is up to your lifestyle preferences, and your budget.
Think of the CPU as the brain of your laptop, the RAM and HardDrive are the short and long term memory respectively, but the CPU is the one that gives the command and the instructions, therefore the faster the CPU the quicker you can work with the apps and docs of your laptop.
In this case, the minimum recommended for a blogger is an Intel Core i5 or i3 if you’re on a budget.
Now that the basics are covered, let’s go with the recommendations for different scenarios, so whether you are a YouTuber influencer, Instagram food blogger, or an amateur travel blogger there will be a choice for you!
If you’re looking for a fast, and efficient blogging laptop the Apple MacBook Air M1 is the best blogger laptop for you.
With the Apple MacBook Air M1, you’ll be able to seamlessly work faster. High up on the list and a candidate as the best laptop for bloggers.
You can do a loooot of intensive work in this laptop; like editing in Lightroom, listening to podcasts, and uploading your blog post on WordPress, without slowing down your workflow with this high-performance laptop.
On the other hand, if you’re worried about compatibility with applications that normally work with Intel processors, you can use Rosetta, which will do the work to ensure compatibility most of the time.
Another great benefit for bloggers it’s the excellent battery life of up to 18 hours (according to the official Apple store).
However, lots of users have tested it, and claim it to have an excellent battery life lasting at least 10-16 hours after one charge.
Aside from the great speed and long battery life, the Apple Macbook Air brings other benefits for your online blogging business such as:
Plus, the price is affordable considering the incredibly new high performance and speed of this laptop. If you’d like to see the current price and available discounts on Amazon, check here.
What Are The Best Cheap Laptops For Blogging? (Under $600)
Now, if the Apple Macbook Air is beyond your budget, or you are not a Mac Lover, the 2 options below are the best laptop for bloggers under 600 that are reliable and efficient for your daily blogging tasks!
With outstanding reviews, the Acer Aspire 5 is one of the best laptops for bloggers in the market if you want reliable performance under $500 bucks.
With the 11th Generation Intel Core i3 processor you will comfortably work on your blogging tasks, research keywords, seeing youtube videos, and even do light photo editing work.
Plus, it boots up in seconds, and with a touch on the fingertip reader within seconds you are already at your desktop.
As for display, it comes with a beautiful 15.6″ Full HD display with narrow bezels, which makes it visually pleasing to work with, as you’ll need to scroll less when reading or writing.
On the other hand, the battery life is decent, up to 8.5 hrs after one charge, has an ergonomic-friendly keyboard, and a wide range of ports to connect your different accessories and/or transfer data easily.
Finally, this laptop comes with the latest wireless hardware, the Wi-Fi 6, delivering a high connectivity speed! Which blogger doesn’t want that?
So, if you just have $500 bucks, and need to pick one laptop, this is the best cheap laptop for blogging today. If you want to know more about its specs, and available discounts on Amazon click here.
Note: The cheapest option is the i3-core processor with 4GB RAM, however, you could consider the core i-7 version or the i-5 version, if you’ve got between $700 -$800 of budget.
What if you want a lightweight 2-1 laptop, to take anywhere, and you really don’t need powerful hardware as just web-based apps are good enough for you? Got your back, buddy.
In this case, if you would like a versatile 360-degree convertible Chromebook laptop the Acer Chromebook Spin 713 is a reliable laptop for your needs.
With an Intel Core i5 processor and 8GB of RAM, you will be able to work lightning fast on google docs, google sheets, youtube, your blog, and any web-based app; making it one of the cheapest and fastest blogging laptops in the market!
Additionally, 2 other big blogging benefits to make your life easier are the wonderful display and the connectivity features the Acer Spin 713 offers.
Bright beautiful crispy colors, and a 3:2 screen ratio that lets you see 18% more screen space which saves you scrolling time; crucial for bloggers, freelance writers, and anyone who spends hours on the screen.
Regarding connectivity, it comes with the modern Wi-Fi 6 wireless hardware for faster internet connection, and a variety of useful ports such as HDMI, and dual USB Type C ports, making it a versatile Chromebook for your everyday online work!
Best Laptops For Blogging And Video Editing
Before giving you my personal laptop recommendations, below you will see a table where you will find the general minimum and ideal specs you need to look for the best laptop for bloggers and video editing.
Hope this info helps you make better buying decisions! 😉
Laptop For Video Editing – Ideal Specs Summary Table
As for the best graphics card, this will be based on the editing software you are going to use, and if the footage you’re working with is 1080p or lower, or if it’s 4K footage.
And, the minimum VRAM should be 4GB.
Also, as some video editing software only works on Apple machines (such as the iMovie), one of the options will be a MacBook; to make sure you see the best option available in case you’re a Mac user.
PRO TIP: Always save money to spend it on an external SSD, this is a priority for video editors or professional photographers that handle lots of media files.
If you need to work with Mac apps and are looking for a Macbook, one of the best offers in the market is the Apple MacBook Pro with Intel Core i9.
For the professional multimedia producers, the 8-core i9 processor, and the powerful graphics cards AMD Radeon Pro 5500M and UHD Graphics 630, will give you the savage fast performance you need to produce the best video and/or photo piece.
Furthermore, with a stunning 16-inch Retina display with true tone technology, you’ll be able to confidently produce footage and graphic designs with accurate, and beautiful colours.
This also means you can have dozens of tabs open, check your emails, and have your editing software (Affinity, Photoshop, Illustrator, etc), as this laptop processor is made for beastly multitasking; ideal for the professional video editor who also runs a blog!
Plus, the typing experience is also marvelous, is very comfortable to type on, silent, and the keys are conveniently placed; so you can quickly, open, close, and switch between applications.
If you are a blogger, who also is a professional video editor, you need a powerful laptop to swiftly edit your footage (without your laptop crashing), right?
At an affordable price, this high-performance laptop with an AMD Ryzen 7 4800Hs, and an 8-core processor will help you quickly edit your clips, photographs, and clips in AutoCAD, and Photoshop, without unnecessary delays.
With 16GB RAM and 1TB of SSD data storage, this computer is more than capable of providing you with reliable web browsing, some youtube viewing, uploading posts to your blog, and video editing without any slowdown!
Furthermore, with the wide 15.6 inches screen size, super-narrow 6.2mm bezels, AND an IPS Display (one of the best types of display!), you’ll be able to work comfortably on a wide clear screen.
Plus, this also means less scrolling, more space to work on, and better screen colour accuracy for your video and photo editing projects!
Plus, with the AMD Ryzen 7 4800 Hs processor, and the Graphic coprocessor GTX 1660 this laptop is suitable for 4k video editing! So, this is indeed an affordable video editing laptop that works perfect for blogging, and video editing tasks.
Note: Though, do remember to always check what kind of minimum requirements the video software ( and version) you’re working with needs, this is crucial.
On a budget? If you’re looking for the best laptop for video editing under $700, the HP 15 laptop is a great choice if you need a high-performance video editing device at an affordable price.
Featuring a 10th Gen Intel Core i5-1035G1 processor, 16GB RAM, and 512GB SSD internal storage, you are capable of working fast on your video editing software without having huge performance lags.
In addition, thanks to this laptop Intel’s 620 HD graphics processor, image processing work is quick and trouble-free.
Likewise, with the 15.6″ HD touchscreen you can see the images clearly, work with a stylus pen if you wish so, and painlessly edit your work.
Finally, this laptop is ideal for working on the go! As it is portable, lightweight (3.75 lbs), and has a long battery life, up to 10 hours, making it a great deal for video editing on a budget!
Best Laptops For Blogging And Podcasting
As a blogger or podcaster, you need a fast, reliable, and easy to carry around laptop.
However, what about the ideal specs for podcasting? Don’t worry, below are the general requirements for the best laptop for bloggers and podcasting.
It is also important to note that your requirements will change based on the audio editing software you choose to use, so always check that before purchasing any laptop.
Professional podcasting requires high performance, and enough memory to smoothly use your audio editing software.
Let Dell XPS 13 handle your workload, this lightweight power machine is the fastest best laptop for podcasting and blogging.
Blazing Fast. With a 10th Generation Intel Core i7-10710U, you can have dozens of tabs open while editing your tracks in software like Audacity or Adobe Audition. Or, if you want to work with heavy graphics you can too! This laptop supports it all.
Next, the screen is easy on the eyes, and a pleasure to work with for any blogger.
This is because of an integrated eye-safe display technology that reduces eye strain. It also has rich colors, an anti-flex, and very narrow bezels, improving the use of screen space, meaning less scrolling and more space to see your software.
Furthermore, it provides a fast, and reliable internet connection, thanks to its Wi-Fi 6 hardware, making it one of the best high-performance blogging and podcasting laptops in 2021.
Finally, the Dell XPS 13 (9310) has 2 stereo speakers at the sides which will deliver exceptionally clear and loud sounds, if paired up with Waves MaxxAudio Pro, and the Dell CinemaSound 2.0.
What if you don’t have the budget for the Dell XPS 13 or either of the Macbooks previously listed?
Go for the Acer Spin 3. This laptop is considered to have one of the best value for price in the market.
At an affordable price, the Acer Spin 3 is a fast performance laptop, having a 10th Gen Intel Core i5, 512GB of internal storage, and 8GB RAM at such a low price point while still having a powerful machine is hard to come by these days!
So, whether you are a podcaster, blogger or photographer you can use this laptop to edit your footage and create high-quality sound podcasts or multimedia content without worrying about low performance.
It also has a Full HD 14-inch screen, and narrow bezels, ideal for conveniently working on your editing programs or browsing articles without much scrolling.
Finally, this laptop is built for versatility, you can use it as a tablet, if you wish so, and has modern WiFi connectivity (Wi-Fi 6); making it the best laptop for blogging and podcasting suited for travel bloggers, and digital nomads to work anywhere they want.
Best Laptops For Writing And Blogging
For anyone who writes professionally, a laptop with the general specs you saw at the beginning of this post would work.
However, when investing in the best blogging and writing laptop remember there are 3 key points you need to check:
Ok! Let’s see now some options that are ideal for the daily writer and blogger:
I have previously, talked about this laptop before as the #1 best laptop for bloggers. So, you can check the summary specs, cons and pros list at the beginning of the post.
However, if we are looking for the best laptops for writing and blogging, the Apple Macbook Air is the top choice for enjoying a smooth typing experience whilst having a fast performance laptop with long battery life.
The keyboard, one of the major selling points for writers, is ideal in this laptop.
It is designed to reduce wrist strain, while still being very responsive and comfortable to use – which is a dream come true for freelance writers, bloggers, and fast typists!
Additionally, with the 13-inch retina display (2560 x 1600 pixels) you’ll enjoy sharp, clear text, and images that will give you an easy time for either writing posts or reading documents.
This will help your eyes from becoming tired and let you give the visual experience you’re after!
Finally, with the M1 chip and a long battery life of at least 16 hours, this is truly one of the best options for writers and bloggers who wish to travel and have a powerful lightweight portable laptop.
The ASUS ZenBook 13 is a really well-priced laptop, and one of the best laptops for writers on a budget, as it’s got everything you need.
It’s thin, lightweight, and is optimized for writers. It has an ergonomic design with a number pad and a backlit keyboard that provides an excellent typing experience.
The keys are also very responsive, and it features one of the widest touchpads available in today’s market – making it easier to navigate through lengthy documents without having to take your hands off of the keyboard!
Is Macbook Air M1 Good For Digital Marketing
The Apple MacBook Air M1 has been among our favorite MacBooks for some time now, and it’s even held a place on our list of the best laptops overall. The new MacBook Air M2 is a significant redesign, bringing with it a new chassis and Apple’s latest M2 processor.
Usually, it’s easy to recommend the new model over the old one. But in this case, the M2 MacBook Air feels more like a completely new model rather than a replacement of the old one. And since Apple continues to sell the original M1 MacBook Air at a significantly lower price, the answer to the question of which you should buy isn’t so simple.
The M1 MacBook Air starts at $999 with the eight-core CPU, seven-core GPU M1 CPU, 8GB of RAM, and a 256GB solid-state drive (SSD). It tops out at $1,999 for 16GB of RAM and a 2TB SSD. Note that you’re likely to find the M1 MacBook Air discounted at various non-Apple retail outlets.
The M2 MacBook Air has an entry-level price of $1,199 for an eight-core CPU, eight-core GPU M2, 8GB of RAM, and a 256GB SSD. The next price jump is to $1,399 for a 512GB SSD, which you’ll want to consider (see the performance section below). The most you’ll spend is $2,499 for an eight-core CPU, 10-core GPU M2, 24GB of RAM, and a 2TB SSD.
Right off the bat, the M2 MacBook Air drops the iconic wedge shape that made the Air famous. Instead, the M2 version adopts the same squared-off sides and rounded edges as its bigger brothers, the MacBook Pro 14-inch and 16-inch. While it does lose a bit of flair (and extreme thinness), it does make the MacBook line more consistent.
The new M2 MacBook Air chassis also continues to live up to its namesake by being only 2.7 pounds and 0.44 inches thin. It’s perfect for those who prize portability over raw power (though it has plenty of that, as we’ll see later). It should be noted: The M2 MacBook Air is just 0.1 pounds lighter than the M1 MacBook Air.
The keyboard on the M2 MacBook Air isn’t that different from the M1 version but does look more in line with the larger MacBook Pro models. This includes the Touch ID button being slightly different than the M1’s, as well as the full-size function keys along the top.
While the stereo speakers on the M1 MacBook Air flank the sides of the keyboard, the M2 MacBook Air places its four-speaker setup in between the keyboard and the hinge. This new speaker setup also includes support for Spatial Audio, both through Dolby Atmos in the built-in speakers and dynamic head tracking using the high-end Apple AirPods products.
The display has been widened ever so slightly from 13.3 inches on the M1 Air to 13.6 inches on the M2 Air. That change is because of the reduced bezel size, both along the side edges and the top. That means, yes, the new MacBook Air includes a notch, and the old one does not. The screen also has rounded edges along the top corners.
Tucked into the notch is an improved 1080p webcam, bumped up from the 720p option on the M1 MacBook Air. You might be enticed to use Apple’s Continuity Camera with the M1 MacBook Air, which converts your iPhone into a webcam. On the M2 MacBook Air, that probably won’t be necessary.
The panel itself has also been upgraded to a 2560 x 1660 Liquid Retina display, which Apple says is the biggest and brightest ever on a MacBook Air. Liquid Retina is certainly a bump up from the M1 MacBook Air, but don’t expect the same eye-popping look of the Super Retina XDR, which is the mini-LED panel saved for the iPad Pro and MacBook Pro (14-inch and 16-inch).
This display does support up to a billion colors and has an increased brightness to 500 nits. That’s compared to the 400 nits possible with the M1 MacBook Air. Both displays have True Tone technology. As we can see in the table below, the M2 MacBook Air’s display is brighter, has wider and more accurate colors, and enjoys deeper contrast. It’s a real improvement over the M1 MacBook Air.
When it comes to ports, both the M1 and M2 MacBook Air have the same arrangement: two Thunderbolt 3 ports that support USB 4 and USB 3.1 Gen 2 speeds. Both devices are capable of supporting just one external display, however.
There’s also a combo headphone mic jack on the M2 MacBook Air that Apple says supports high-impedance headphones, which the M1 MacBook Air does not.
The one major difference is the inclusion of the MagSafe 3 magnetic charging port on the M2 version. For some, that itself is enough to justify buying a new MacBook Air. The main benefit is that it frees up one of the two USB-C ports for other purposes rather than charging. Don’t worry, though, you can still charge the laptop using the Thunderbolt ports.
Both laptops also support the same Wi-Fi 6 wireless standard and Bluetooth 5.0.
Other than the display and overall design, the M2 chip inside of the newest MacBook Air is what separates it from its predecessor.
Like the M1 version, the M2 MacBook Air is fanless, owing to the power efficiency of the M2 chip. Apple says the M2 chip is up to 1.4 times faster than the previous M1 model while still getting up to 18 hours of battery life.
While Apple doesn’t advertise a huge jump in battery life with the M2 MacBook Air, in our testing, the latest model was significantly longer-lasting. The M2 MacBook Air lasted two and a half hours longer in our web browsing test and almost three hours longer in our video test.
While a 1.4x increase in power is measurable, it’s not that much. In fact, the M2 seems to be more of a refinement of the M1 rather than a true generational leap. Still, the M2 MacBook Air benefits from being manufactured on a “second-generation 5nm” process node.
This means an overall 18% faster CPU, 35% faster GPU, and 50% more memory bandwidth as compared to the M1, now up to 100GB per second.
Importantly, the M2 MacBook Air has the same media engine used in the 14-inch and 16-inch MacBook Pros, which the M1 MacBook Air lacks. The media engine supports hardware-accelerated ProRes encoding and decoding.
The M2 MacBook Air allows you to configure your laptop with an extra 8GB of RAM for a total of 24GB, whereas the M1 MacBook Air is stuck at a maximum of 16GB. Storage options, though, are the same — both starting at 8GB and maxing out at 2TB.
Our testing bore out Apple’s claims, with a 12% increase in the Geekbench single-core test and an 18% increase in multi-core. In Cinebench R23, the M2 MacBook Air was 8% faster in single-core and 19% faster in multi-core.
We’ll note that there’s been some controversy around the M2 MacBook Air in terms of its storage speed. If you buy the 256GB version, which is the least expensive, then you’ll get about half the storage performance as with the 512GB version. If you work with large files, you’ll certainly notice the difference, and you might even notice it in normal real-world use as you’re booting the laptop and opening apps.
The M2 is better, but the M1 offers amazing value
The M1 MacBook Air was already a capable machine for everyday computing, productivity, and even video editing. Those who already have an M1 Air probably don’t need to upgrade unless you really want the MagSafe connector. However, those still holding on to an Intel-based MacBook Air may want to consider upgrading, as Apple touts a 15x increase in power over the older Intel models. The M2 MacBook Air is the better choice as long as you have the budget to spring for the 512GB version.
Those who don’t already own a MacBook and are interested in buying one should probably just get the M2 model over the M1 if you can swing the extra $400. You’ll have more options when it comes to CPU/GPU/memory and benefit from performance increases.
That said, the M1 MacBook Air is still plenty fast for most people, and that says a lot about Apple’s engineering prowess.