Best landing page builder for wordpress

Landing pages are a proven way to transform casual visitors into customers and clients. More importantly, they convert prospects into loyal followers, who in turn help your brand boost its word-of-mouth marketing (WOMM) campaign. This is why it is critical for the success of your site to have an effective landing page on your website — preferably one made from a top-notch WordPress landing page builder.

Landing page builders are a great way to create landing pages quickly and effectively. Despite the knowledge that visual content is vital to any successful marketing campaign, many marketers face the challenge of creating well-crafted images. In this article, I will explore the Best landing page builder for wordpress , Best landing page creator for wordpress,wordpress landing page plugin free.

Best landing page builder for wordpress


9 Best Landing Page Plugins for WordPress (2022)

Looking for an easy way to build landing pages that convert a ton of visitors into customers?

Using a landing page plugin to build high-converting landing pages on your site is a fantastic way to boost your online income.

In this post, we’ve rounded up the world’s best WordPress landing page plugins to help you grow your business online.

Here’s a quick summary of the top WordPress landing page plugins out there. Click on each to jump to it or keep reading to learn more about them all.

  1. WPForms
  2. OptinMonster
  3. SeedProd
  4. Beaver Builder
  5. Elementor Pro
  6. The Divi Builder
  7. Leadpages
  8. Thrive Architect
  9. Landing Page Builder by PluginOps

How Is a Landing Page Different from a Website?

We often get asked, “is a landing page different from a website?” Yes, a landing page is different from a website. Think of your site as a house and your landing page as a room in your house.

If you’re on a landing page, you’re on someone’s website. Your website houses your landing page. It’s similar to any other page on your website, but your landing page converts like crazy because:

WPForms is the best WordPress Form Builder plugin. Get it for free!

  • It’s distraction-free and has fewer links so it focuses on conversions
  • Has a clear Call to Action (CTA)
  • Gathers email addresses easily
  • And more

How Do I Add a Landing Page to My WordPress Site?

Wondering how do I add a landing page to my WordPress site? It’s incredibly simple to do.

One of the easiest and most effective ways to add a landing page to your WordPress website is to use a plugin.

The Best WordPress Landing Page Plugins

Check out this list of the world’s top landing page plugins for WordPress:

1. WPForms

wpforms dedicated form landing page plugin

WPForms is a perfect plugin to use to create a dedicated form landing page in WordPress. On top of all the amazing hacks you can do with WPForms, you can also build landing pages that convert like crazy.


  • Famously easy drag-and-drop builder for simple form creation with a visual editor
  • The Form Pages addon is specifically made to help you create a standalone form landing page
  • A huge range of template options for your forms including event RSVPs, surveys and polls, and more
  • Integrations with the most popular marketing and CRM tools so you can send leads to HubSpot, Salesforce, Drip, and more

Cost: WPForms Pro pricing starts at $199.50/year.

Get started with WPForms, the world’s most user-friendly contact form plugin, today.

2. OptinMonster

optinmonster best wordpress podcasting plugins

Usually on the top of all best WordPress plugins lists is the wildly popular OptinMonster product. And for good reason.

The well-loved tool is built from the ground up to focus on getting you more conversions and has 2 great ways to make a landing sales page using either an inline campaign or a fullscreen welcome mat.


  • Extremely user-friendly drag-and-drop builder makes building your landing pages simple even for beginners
  • Create a landing page by inserting a lead generation form as an inline campaign or an after post optin into any page
  • Great if you’re already using a page builder or a theme with a landing page template like The Divi Builder, Elementor Pro, or Thrive Architect
  • Beautiful, effective, and distraction-free fullscreen optins
  • Features tons of other effective lead converting tools like discount wheel popups, countdown timers, and Exit Intent technology
  • Full GDPR compliance, making it one of the best WordPress GDPR plugins

Cost: There’s no free version of OptinMonster, and pricing for the Pro plan (which includes inline campaigns and fullscreen overlays) starts at $29/month (billed annually).

Get started with OptinMonster today!

3. SeedProd

SeedProd page builder

SeedProd makes it easy to build any kind of WordPress page without writing code. You can use it to quickly design landing pages, optin pages, coming soon pages, and even custom 404s.

If you’re just getting started with your blogging platform, you’ll love how easy it is to make any layout you need and publish it to your website in minutes. You can even integrate email marketing services and RafflePress giveaways.

Want more ideas? Check out our article on landing page form examples. We also used SeedProd to make a ‘coming soon’ page, so be sure to take a look at the tutorial for more screenshots.


  • 100+ customizable landing page templates
  • Fun drag-and-drop page builder
  • Millions of royalty-free stock photos
  • Mobile responsive pages
  • Easily undo changes or revisions
  • Integration with many marketing automation tools
  • Check out our SeedProd review for the full feature list

Cost: SeedProd pricing starts at $39.50/year.

Get started with SeedProd today!

4. Beaver Builder

beaver builder landing pages

One of the best and most popular WordPress landing page plugins on the market is Beaver Builder. You can set up your new landing page in minutes with this well-known and solid plugin — our sister site even has a fantastic tutorial on creating a landing page in WordPress with Beaver Builder.


  • Frontend inline editor that lets you customize your landing page and see it with real-time live previews
  • Fantastic support team
  • Drag-and-drop builder
  • Save your customized landing pages and reuse them in other places on your website or export (Pro version) to other WordPress websites
  • Dozens of beautiful landing page templates

Cost: Beaver Builder pricing starts at $99.

5. Elementor Pro

elementor langing pages

Elementor Pro is a great choice for a landing page plugin if you’re looking for tons of template options. It’s also a good pick if you’re shopping for a new theme too, as it includes tons of theme templates. This popular plugin is user-friendly (so it’s perfect for beginners) and is especially great for eCommerce sites.


  • Includes tons of eCommerce widgets to help you sell products from an online store
  • Features a beginner-friendly drag-and-drop builder
  • Save your landing pages as templates to reuse across your site
  • Offers lots of customization widgets for you to place all over your site

Cost: Elementor offers both a free version and a paid version, with pricing starting at $49/year.

6. The Divi Builder

divi by elegant themes offers one page resume wordpress theme

The Divi Builder is a powerful WordPress page builder by Elegant Themes you should consider for landing pages, too. It offers tons of gorgeous landing page templates to help spark your imagination and give you something to start with. And since it’s also a theme, it’s a great pick if you’re looking for one of the top WordPress themes for small business.


  • A well-known drag-and-drop page builder plugin that is also a WordPress theme
  • Includes 20+ landing page templates created by professional designers
  • Has 45+ different modules you can move around on a visual editor for you to customize your landing page exactly the way you’d like it

Cost: The Divi Builder costs $89/year or a one-time fee of $249.

7. Leadpages

leadpages landing page plugin for wordpress

Leadpages is an incredibly effective lead generation tool to use to build landing pages easily, without knowing a line of code. It’s straightforward enough for beginners and powerful enough for more advanced users. You can build squeeze pages, lead pages, popups, splash pages, and more.

Once you purchase your Leadpages plan, you’ll be able to download the Leadpages plugin from your account and install it on your site to easily add your landing pages to WordPress.


  • Tons of landing page templates for every type of business (200+ landing page designs)
  • An easy-to-use drag-and-drop builder to fully customize your landing pages
  • Has a wide selection of integrations including email marketing services and payment processors like Stripe

Cost: Leadpages pricing starts at $37/month (billed annually).

8. Thrive Architect

thrive leads architect

Thrive Architect by Thrive Themes is another top WordPress landing page plugin on our list that’s a good choice if you’re looking for a theme as well. What truly sets this solution apart from the rest is its innovative visual editor that allows you to customize your landing page right on the page, instead of in the sidebar. Thrive Themes says this type of frontend editor is “truly” a visual editor.


  • It’s a great choice for a webinar landing page, since it has integrations with webinar services and tons of email marketing platforms
  • A/B split testing is available
  • 320+ beautifully designed landing page templates that are conversion-focused
  • Lightning-fast editing in the uniquely visual, real-time, drag-and-drop builder
  • Includes access to themes as well

Cost: Thrive Architect pricing starts at $67 or to access lifetime support plus all the themes and plugins it’s $19/month (billed annually).

9. Landing Page Builder by PluginOps

Landing Page Builder by PluginOps

PluginOps Landing Page Builder plugin makes it easy to design landing pages with its drag-and-drop builder. You can use its built-in subscribe form to collect email addresses and track your conversions and other metrics with its integrated analytics report.

  • Visual drag-and-drop page builder
  • SEO and performance-optimized templates
  • Integrated analytics to track clicks, conversions, and more
  • A/B testing to find the design that converts leads (premium version only)
  • Email marketing integrations and Zapier connections

Cost: There is a free version of the plugin on, or you can purchase a premium license starting at $49/year.

Best landing page creator for wordpress

The plugins on this list have been carefully selected; each one allows you to take full control of your landing pages and set up custom designs/structures that are independent of your current theme.


 Price: FREE | Pro version from $49 a year

Elementor is the most popular page builder plugin on the market today — being active on more than 3 million WordPress websites.

It’s not marketed as a landing page plugin per se, but it still does an excellent job as one, and gives you access to all of the features you may need.

The main benefit of Elementor is you get a fully featured drag-and-drop builder interface. It’s 100% visual, and you can see the results of your work immediately. No coding skills are required — just grab any element on your landing page and move it around.

Additionally, there are more than 150 ready-made page templates available for free. Among those, ten templates are meant for landing pages specifically, and they’re all fully customizable. The templates cover fields such as apps, real estate, webinar registration, travel and product launches. You can import them with a couple of clicks and then fine-tune everything to your liking.


  • Visual page builder tool with drag-and-drop. You get to edit your landing pages in real-time.
  • More than 90 content elements to include on your pages, including texts, image blocks, headings, buttons and testimonials.
  • Integrates with third-party plugins to let you embed contact forms, opt-ins or other conversion elements on your landing pages.
  • Landing pages are mobile-responsive and ready for SEO.
  • 150-plus free page templates and 300-plus more if you decide to upgrade to Elementor Pro.


  • Great free solution with no hidden costs.
  • Top-of-the-line visual page building interface.
  • No design skills needed to use it.
  • You can ditch your theme’s default navigation, header and footer areas.
  • You can include an email subscription form or some other conversion mechanism easily.
  • You can customize what your landing page looks like on mobile vs desktop.


  • It doesn’t come with any native A/B testing module, although there are guides on how to set up split tests with Elementor in the official docs.
  • Only ten landing page templates are available for free.

 Check out Elementor


 Price: FREE | Pro version from $49 a year

Brizy is a relatively new player in the page builder market, but it’s been making a name for itself quickly. In some ways, it’s similar to Elementor, but the landing page building interface is structured in a slightly different way.

Brizy’s main idea is to give you access to a set of blocks that you can put on your page canvas one after another. Those blocks aren’t single content elements, but rather collections of elements that have been predesigned to go well together.

For example, you get blocks for e-book downloads, app downloads, classic opt-ins, product offers and more. It’s very easy to take a couple of those blocks, put them together and end up with a nice-looking landing page.


  • Visual page building with drag-and-drop.
  • More than 400 pre-made content blocks, including light and dark modes.
  • Slider functionality — you can turn any block into a slider.
  • Integrated forms.
  • Animations.
  • Integrates with various custom fields plugins for WordPress (useful if you want to build a more advanced landing page).


  • Very intuitive and easy to use. No design skills needed.
  • The ready-made designs are attractive and modern.
  • Great typography and color adjustment controls.
  • All content blocks are nicely designed.
  • The light and dark mode designs look great.
  • Lets you erase your theme’s header and footer.


  • No A/B testing available currently, but the official website says it’s going to be added soon.
  • No landing page templates (in whole); only content blocks that you can stack on top of each other to build your page.

 Check out Brizy


 Price: from $99 a year
 Official website | listing

OptimizePress is the first tool on this list that’s not a general page builder plugin. This one is about landing pages specifically! As in, it’s meant to give you tools to create beautiful landing pages quickly, integrate them with your email marketing tool, and run everything together on your website.

OptimizePress comes in the form of two plugins (OptimizePress Dashboard and OptimizeBuilder), which you get from your OptimizePress profile as soon as you sign up. In the same user profile, you also get access to great user guides and video tutorials to get you through the setup.

Creating landing pages with OptimizePress is very easy. Right out of the gate, you get around 50 landing page templates that are optimized for different purposes, such as email subscriptions, webinar registrations, product sales, lead magnets and more.

The builder interface is similar to that of Elementor or Brizy, with drag-and-drop support, different content elements you can place on the landing page, and a similar range of real-time page editing features.


  • Around 50 landing page templates for different purposes, such as classic email opt-ins, product sales, online courses, services and consulting, coaching, book launches, and more.
  • Sales pages that integrate with WooCommerce and other shopping cart systems.
  • Visual page builder tool for working on your landing pages.
  • Integrations with all popular email marketing tools.
  • Light and dark mode landing page blocks.
  • Mobile-responsive.
  • GDPR ready.


  • The first tool on this list that focuses specifically on landing pages.
  • Great onboarding with a welcome guide, a whole library of video tutorials, plus a knowledgebase and monthly coaching webinars.
  • The landing page templates cover all common scenarios, and are optimized for performance.
  • You can remove your current theme’s header and footer, plus there’s a custom WordPress theme bundled in if you need it.
  • Lets you set up a beautiful landing page quickly.
  • 30-day money-back guarantee.


  • No free version or free trial available.
  • Also one of the more expensive solutions on this list.
  • A/B testing not available on the entry-level plan.

 Check out OptimizePress

BEAVER BUILDER Price: FREE | Pro version from $99 a year

Beaver Builder is another fully featured page builder plugin, and yet another spin on the idea of visual page building with drag-and-drop.

Once again, we get a similar range of features delivered in a different wrapper and with a slightly different user interface. Overall, the effects you can get with this plugin are very similar to what Elementor and Brizy have to offer.

That being said, Beaver Builder doesn’t come with as many page templates as the other plugins — just around 30. Also, only a couple of them can be considered classic landing page designs (with an email opt-in form included).


  • Visual page building interface with drag-and-drop.
  • Around 30 page templates to choose from (the Pro version).
  • More than 30 content blocks to put on your pages such as text, headings, images, buttons, etc. (the Pro version).
  • The pages are mobile-responsive and SEO-friendly.


  • Easy to use, especially for beginners.
  • No HTML or CSS skills required.
  • Even though the Pro plan is more expensive than that of Elementor and Brizy, you can use it on an unlimited number of sites.
  • Nice typography.


  • Very few content elements available in the free version.
  • The free features are somewhat limited, but should be enough to get you started.
  • It doesn’t allow for removing your theme’s header or footer.
  • No built-in A/B testing, but there are add-on plugins available (paid separately).

 Check out Beaver Builder

LEADPAGES Price: from $300 a year

Leadpages was among the first batch of original landing page tools on the web that were actually any good. In fact, it was Leadpages that introduced many site owners to the concept of landing pages in the first place.

At its core, Leadpages’ WordPress plugin is only an integration layer that lets you connect your website with the main Leadpages tool. You don’t actually build your landing pages through the WordPress dashboard, but inside Leadpages’ own interface on its website.

This is a lot simpler than it sounds, and launching a new landing page only takes a couple of minutes. Once you have the landing page created in Leadpages, all you have to do is select it from the plugin section in the wp-admin and set where you want it displayed on your site (as a standalone page, homepage, 404 page, or make it a welcome gate for new visitors).

Leadpages stands out in a number of ways. First, of all the tools on this list it offers the most extensive library of landing page designs (more than 150). These templates cover all possible angles and things you may want to do with a landing page — no matter if you want to promote a newsletter, a product, a consulting service, a discount, a giveaway or more, you’ll find a landing page that fits.

As with all of the tools here, your landing pages can be customized via a handy visual builder tool. And, of course, you can then integrate them with any email marketing tool you may have.

Moreover, Leadpages also gives you tools to analyze your results and A/B test your landing pages (available on the more expensive plans).


  • Full drag-and-drop support and front-end editing within the Leadpages interface.
  • Three types of licenses available, with three different payment plans for each.
  • Huge library of landing page templates (150-plus).
  • Mobile-friendly and optimized designs.
  • Possibility to import your own landing page designs.
  • A/B testing.
  • Various types of opt-in boxes (and ways of getting leads in general).
  • Integrates with all major email service providers.
  • Sub-accounts for coworkers.
  • Facebook and Instagram ad builder.


  • You not only get access to landing pages, but also to pop-ups and alert bars, which you can use for lead capture.
  • You get access to tested landing page templates — and I do mean it. The Leadpages community is known for sharing the results they get with various landing pages, and the developers then turn those top-performing pages into templates for you to use.
  • The size of the landing page library is stunning — the biggest among the landing page plugins featured here.
  • Leadpages allows you to offer different email opt-in gifts (lead magnets) from each subscription form.


  • It’s the most functional solution on this list, but also the priciest.
  • If you want A/B testing, you’ll need to upgrade from the entry-level plan and go for the Pro at $576 a year.

wordpress landing page plugin free

1. Landing Page Builder – Lead Page – Optin Page – Squeeze Page – WordPress Landing Pages

Landing Page Builder – Lead Page – Optin Page – Squeeze Page – WordPress Landing Pages

Active Installations: 10,000+ | Rating: 4.7 out of 5 stars (100+ Reviews) | Performance: 97% |
Updates & Support: Yes | WordPress: 5.3+

More Info/Preview & Download

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Landing Page Builder plugin by PluginOps makes it really easy to build responsive Pages, Layouts and Landing Pages . Simple Visual Drag and drop, Make changes while you see them. Works with your themes and is purely based on HTML/CSS. Specifically designed for the creation of landing pages.

With this plugin you can move every element, Re Order rows or Move widgets around using drag and drop features. Fast performance to make sure every visitor of your page stays on the website.

Live editing feature with visual Builder makes it easy to create templates and edit existing ones easily and fast. You can design any page of any kind.

Features and tons of amazing functionalities makes it the most robust WordPress Page Builder.

This plugin allows you to build standalone pages which does not use your theme’s bulky design and gives you complete power to design your own pages for your WordPress website. It is complete solution for building unique responsive pages without any coding. It works with all WordPress themes.

2. Elementor Website Builder

Elementor Website Builder

Active Installations: 5+ Million| Rating: 4.9 out of 5 stars (10000+ Reviews) | Performance: 97% |
Updates & Support: Yes | WordPress: 5.3+

More Info/Preview & Download

Best Hosting for Landing Pages

Introducing a WordPress website builder, with no limits of design. A website builder that delivers high-end page designs and advanced capabilities, never before seen on WordPress.


Whether you’re a web designer looking for a way to achieve pixel-perfect websites, a marketer looking to get online fast or a developer who wants to expand their capabilities, Elementor’s website builder has what you need – intuitive drag-and-drop Editor, advanced design features and a full open-source approach.


Instant reaction was a key feature we wanted to achieve. And we did. Instant drag & drop website builder, instant live edit, instant page load. This makes the interface fun and easy to work with, as well as reduces the time it takes to design.


Never again work on the backend and guess what the frontend will look like. With Elementor, you’re editing the site live, and simultaneously see exactly how it looks like. Elementor features live design & inline editing, so the whole process of writing and designing is done directly on the page, with no need to press update or go to preview mode. It also works perfectly with or without Gutenberg.

3. Divi Page Builder (Try it for FREE) + 20% OFF Special

divi elegant themes

The Most Popular WordPress Theme In The World And The Ultimate WordPress Page Builder. Divi is our flagship theme and visual page builder. It’s the most widely used premium WordPress theme in the world according to stats from Divi is more than just a theme, it’s a website building framework that makes it possible to design beautiful websites without ever touching a single line of code and without installing and configuring dozens of disjointed plugins. We think this is the future of WYSIWYG and it’s unlike any WordPress theme you have ever used before. Checkout our in depth Divi Review for 2020 and see if Divi 4 is the best WordPress Page Builder, also you can get Divi Coupon and save 20%.

Preview & Download – (Try it for FREE)

4. Sunny: Free Landing Page Builder with Granular Analytics

Sunny: Free Landing Page Builder with Granular Analytics

Active Installations: 1,000+ | Rating: 4.7 out of 5 stars (30+ Reviews) | Performance: 95% |
Updates & Support: Yes | WordPress: 5.3+

More Info/Preview & Download

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✓ Choose from 100+ templates. No coding needed.
✓ 1 mn+ stock images included in the builder.
✓ Get started with the free starter plan in 1 minute. No credit card needed.
✓ 24/7 Customer Support via live chat and email.
✓ Granular visit-level analytics ideal for ad campaigns.
✓ Build you subscriber list by offering free downloads

5. Instapage WordPress Plugin

Instapage WordPress Plugin

Active Installations: 10,000+ | Rating: 4.7 out of 5 stars (200+ Reviews) | Performance: 98% |
Updates & Support: Yes | WordPress: 5.3+

More Info/Preview & Download

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Join the thousands of users who have downloaded the Instapage plugin for WordPress to seamlessly publish landing pages as a natural extension of your WordPress blog or website. All you have to do is select the ‘Push to WordPress’ publishing option within Instapage when you’re finished with your landing page. (Click the “Installation” tab for detailed upload instructions)

Instapage is the most powerful landing page platform on the market. Ideal for teams and agencies, Instapage has everything you need to build fully customizable, on-brand landing pages.

Instapage is the only platform that offers unlimited domains.

No other landing page builder offers this level of precision with full design freedom

Every promotion deserves a great page. One that you’re confident is pixel perfect, exquisitely composed, professional and polished, whether it’s in desktop or mobile form. Our fully customizable builder is intuitive and powerful, so it’s easy to create on-brand, conversion-friendly landing pages

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