Best keywords for blogger

Keyword research is an important part of creating awesome content. If you write keyword-targeted articles and use the right keywords in your headlines, then you can rank among search results. But choosing the best words for that purpose is also significant.

Using the right keywords in your content can help it rank higher on search engine results pages (SERPs). If you’re wondering what keywords to use,how to add keywords in blog,best keywords for food blog keep reading.

Best keywords for blogger

Feature image for "5 Tips for Choosing The Best Keywords for Your Blog Posts" blog post.

According to Hubspot’s 2015 report, business owners who have prioritised blogging are 13x more likely to enjoy a positive return on their time and financial investment.

Aside from giving us the opportunity to drive qualified social media traffic to your site, blogging also brings with it the opportunity to boost your website’s ranking on Google and other search engines which will bring more direct traffic to your business.

Getting started writing interesting content to publish on your blog might seem like a daunting thought, but by using the insider knowledge you have of your industry it’s quite easy to explain simply and concisely all the answers your customer is searching for.

After choosing the right subject, the next most crucial stage for constructing a successful blog post and Google search result is to select the right keywords, which we’re happy to help you choose today.

What Are Keywords?

Keywords are the words and phrases your audience uses to search for your product, service or benefit.

For example, a women’s shoe shop might sell a range of sandals for weddings. After talking to their customers and doing some research online, the owner identifies that “white wedding sandals” is one of the phrases her audience uses. It matches with their most popular shoes in this category so the decision is made to target the phrase “white wedding sandals” by writing a blog post called “The Perfect White Wedding Sandals”.

This post could talk about recent trends in wedding footwear, the particular white wedding sandals on sale, and important considerations when choosing a pair. The words “white”, “wedding” and “sandals”, the phrase “white wedding sandals” and related phrases such as “white wedding shoes” would appear throughout the blog post giving Google and the other search engines a really clear idea that this post is about white wedding sandals, and significantly increase the blog’s visibility for this phrase on Google.

By spending the time to understand the sort of keywords your audience uses, you can construct blog posts targeting these phrases, giving you more chance of showing up for them on Google.

Here are the five tips we use when creating strong blog post:

Tip 1. Specific is Good

By focusing on a narrowly targeted set of keywords — “White wedding sandals” rather than the more generic and competitive “wedding shoes” — you make it more likely that your posts will rank highly in search engines.

Consider also the commercial intent of these keywords: people searching for “white wedding sandals” are likely to be more ready to buy than those searching for “wedding shoes”, who are probably still in the research phase because they haven’t yet identified the type of shoes they’re looking for.

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Tip 2. Use Your Keywords in the Post Title

Titles have a huge importance in Search Engine Optimisation (SEO), so including your keywords in your title (and towards the start of the title, if possible) will help boost your ranking, as well as show your audience clearly what your post is about.

Tip 3. Use The Right Keyword Density

Thanks to the rise of semantic search, the days of needing to stuff your blog post full of keywords are over.

Of course, you’ll still want to make sure your keywords are used throughout, but be natural with your language, and make sure to include variations and related phrases too because this gives Google a broader understanding of what your post is about.

As for length, aim to make your blog posts at least 300 words, but don’t be afraid to go much longer — as long as the content justifies it.

Tip 4. Use Internal Linking

Whenever a blog post is shared on social media, the chances are that people will be landing on your website from that post. If they land on that blog post page, how do you plan to turn them into a customer, or get them to stay and take a look around your site?

We have one client who, despite being a very smart marketer, hadn’t thought this through. We noticed that his website’s blog posts had a very high bounce rate — in other words people were coming in from social media and then leaving. He was getting plenty of visitors because he chose great blog post topics and the quality of his posts was high. But these visitors just weren’t spending any time on the rest of the site.

After running some tests we established that because there was no call to action (CTA) and no internal links in the posts, visitors were reading them, getting what they needed, and heading straight back to Facebook.

To counteract this, we put links to other pages on his site (called internal links) throughout the blog posts. When the blog mentioned a service that the company offered, we put a link to that service. This got people clicking around the site and discovering how the business could help them. It reduced his bounce rate and increased traffic to the other pages. Anytime you mention one of your products or services in a blog post, include a link to the relevant page so that readers can get more information about it.

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Tip 5. Use Image ‘Alt’ Tags

Image ‘alt’ tags are used to tell search engines and accessibility software what a picture is about. It’s SEO best practice to optimise your image alt tags by writing descriptions of what is shown in each image, using your keywords where possible.

how to add keywords in blog

How to Integrate Keywords in Blog Posts for Maximum SEO Value

Writing SEO-friendly blog posts for a business website can be confusing. While you may already know that keyword research is an important part of acquiring new leads and customers online, you may not know how to use the right keywords effectively.

Publishing blog posts is just one small part of the big SEO blogging puzzle. In order to rank well, search engines need to see that your blog articles are both SEO-friendly and engaging to your readers. Once you figure out how to integrate keywords within your blog posts, more of your website pages can be indexed and then found by your target audience on search engines.

While it may seem like a daunting task, learning how to use keywords in blog posts can be easier than you think with just a little bit of guidance. Yes, even you can write a great blog post that ranks well on the search engines — whether you’ve been blogging for a while, or are just starting on your first blog post today. Here’s how.

Get Familiar with Long-Tail Keywords

“50% of search queries are 4 words or longer.” – Wordstream

Let’s say you own a CrossFit gym. As you’re identifying keyword opportunities, it would make sense to use phrases that surround “crossfit gyms,” and “crossfit training.” While you shouldn’t just stuff these words anywhere and everywhere throughout your blog content, you will want to select one good keyword to focus on for each blog post. If you use too many keywords in one article, your post will look “spammy” to search engines and hurt your chances of ranking well. Not to mention, your blog content will be less than desirable for your readers. But when you strategically place “long-tail” keywords in your blog posts, this can help your articles rank better and stand out for the right reasons.

What are Long-Tail Keywords?

Long-tail keywords are usually 3 to 4-word phrases that a potential customer types into the search bar on a search engine. These phrases are highly specific and are used when someone knows exactly what they are looking for when it comes to a product or service.

For example, if someone is interested in trying CrossFit for the first time, they may search for “crossfit gym for beginners” or “beginner crossfit workouts.” This means that for your CrossFit gym’s blog, you will want to search for keyword variations that relate to these phrases and others.

How Do I Find Long-Tail Keywords?

One of the easiest ways to find long-tail keywords is to select a specific keyword you would like to focus on in your blog article and type it into the Google search bar. When you do, long-tail keyword suggestions will appear as you type.

For example, if you type “crossfit exercise,” Google will show you a list of other potential searches such as “crossfit exercises list,” “crossfit exercise names,” and “crossfit exercise equipment.”

Long-tail keyword suggestions on Google

Another simple way to find long-tail keyword variations is to type the same phrase into the Google search bar and click enter. Once the search results appear, scroll down to the bottom of the search results page until you see, “Searches related to crossfit exercise.”

You can continue doing these two things using a variety of keywords related to your business. Once you come up with a nice list, you’ll be ready to start planning your blog content.

Use Long-Tail Keywords in Blog Post Titles

After you have identified long-tail keyword opportunities, you will then want to create blog post titles that incorporate these keywords. A captivating blog post title that is also SEO-friendly will prompt a customer to click through to your website. Some potential titles for a CrossFit gym could include the following:

  • 5 Best CrossFit Workouts for Beginners
  • CrossFit for Runners: How CrossFit Improves Running
  • 10 Reasons Why Women Should Try CrossFit
  • The Essential List of CrossFit Exercise Names
  • CrossFit Nutrition: The Ultimate CrossFit Diet Guide
  • 10 CrossFit Terms and Phrases Every CrossFitter Should Know

Place Long-Tail Keyword Variations in Subheadings

Once you have written a creative blog post title, it’s time to use keywords effectively in your blog content. Ideally, you will want to use variations of your main long-tail keyword in your blog post’s subheadings.

Breaking up blog content with relevant, SEO-friendly subheadings will help in terms of readability and your search rankings.

Think about it: people typically skim articles first to see if the content may resonate with them. But if a potential customer or client can’t find what they’re looking for easily, they are going to leave your website and move on to another article.

Let’s say you are writing your “5 Best CrossFit Workouts for Beginners” blog post. We already know that your main keyword will be “crossfit workouts for beginners,” but you will also want to find one or two more relevant keyword variations to use in subheadings.

To do this, you can once again utilize Google to search for variations of your main keyword. As you search, you will find that some related keywords could be, “beginner crossfit workouts with weights,” “beginner crossfit workouts without weights,” and “beginner crossfit workouts you can do at home.”

Once you have chosen your SEO-friendly subheadings, you can then write descriptions under each subheading and use bullet points to list out the various types of exercises.

Tip: Be careful not to overdo it! You should only integrate long-tail keyword variations if they make sense from a readability standpoint.

Optimize Blog Post Images with Keywords

Every element of your blog post should be optimized with your chosen keywords — images included. However, optimizing images is often an afterthought to those new to blogging. According to Raven Tools, 78% of SEO issues are related to poorly optimized images. But once you learn how to name your blog post images wisely, they can help you rank even higher in the search results. Here are some basic yet effective ways to optimize your blog post images for SEO.

Rename Your Image

When search engines like Google come across images, they always look for file names first. Most web images are saved in either JPEG or PNG file format. GIF is typically used for animated images.

This means that an appropriate name for the main image of your “5 Best CrossFit Workouts for Beginners” article would look something like this:

best-crossfit-workouts-for-beginners.jpg

You may also wish to include additional images to go along with each of your keyword-focused subheadings. If you choose to do so, you will want to name the image files accordingly. For example, if you have a subheading that reads, “Beginner CrossFit Workouts with Weights,” an appropriate name for your corresponding image would look something like this:

beginner-crossfit-workouts-with-weights.jpg

Add Alternative (Alt) Text

There are times when blog post images can’t be seen by a website visitor. This could be due to blindness, or the fact that the person has simply turned off images in their web browser settings. Alt text or “alternative text” helps ensure that your blog images and article information aren’t lost to anyone. These short snippets of content also help Google and other search engines understand the topic of your blog post, and can even boost your ranking in image search. According to Jumpshot and Moz, people search Google Images more often than Amazon, Facebook, YouTube, and Google Maps combined.

Your image alt text should either describe the image, or include the SEO keyword that the blog post is about. For example, the “5 Best CrossFit Workouts for Beginners” main blog image alt text would benefit from something like, “Best CrossFit Workouts for Beginners.”

Typically, your website content management system (like WordPress) will have an area for you to add alt text and name your image accordingly during the upload process.

How to add alt text to image in WordPress

Optimizing your blog post images in this way will not only enhance your blog content for SEO purposes, but also create an engaging experience for readers.

Use Keywords in Title Tags & Meta Descriptions

Once your images are optimized, you will then want to craft a title tag and meta description for your blog post that incorporates your chosen keyword. This is a crucial step for getting your blog article to rank higher in search engines.

Your website content management system should have an area for you to add your title tag and meta description.

Title tag and meta description example in WordPress

How to Write a Title Tag

  • Don’t Exceed Allotted Character Length – Search engines want you to keep title tags between 60 and 70 characters.
  • Place Chosen Keyword at the Beginning – This makes it easier for search engines to find your blog post. If you are a local business and character length allows, add your city name and product (in this case, CrossFit) to the end of the title tag. This will provide geo-context for the reader and search engines.
  • Write for Human Beings – While you are writing with SEO in mind, you also need to ensure that your blog post title tags aren’t stuffed with keywords.

A good title tag example for your beginner CrossFit workout blog post would include a variation of your blog post title, with the keyword at the beginning, followed by your city name and product at the end:

CrossFit Workouts for Beginners: 5 Best Exercises | [Your City Name] CrossFit

How to Write a Meta Description

  • Stay Concise – Search engine results will only show a reader up to 160 characters of a meta description, so it’s best to keep it short, sweet, and to the point.
  • Include Your Main Keyword – While meta descriptions aren’t a ranking factor, it’s still a good idea to include your chosen keyword. Doing so will help prompt an individual to click through as your post will appear relevant to their search. Google will actually make keywords in a meta description bold so your result will stick out from those of your competitors.
  • Be Compelling – Get creative with your meta description to encourage someone to click. A good example of a compelling meta description would be the inclusion of a call to action (CTA), or a question aimed at the reader.

A good meta description example for your blog post would look something like this:

New to CrossFit? Don’t let heavy weights scare you away. These CrossFit workouts for beginners will ease your jitters and turn you into a CrossFit believer.

The example above is how your title and meta description will look in a WordPress content management system. As you can see, both the optimized title tag and meta description use up an adequate amount of characters without exceeding the allotted length.

Conclusion

Taking the time to understand how to use keywords in blog posts will help you craft blog content that is optimized for both customers and search engines. Once you start putting these guidelines into practice regularly, integrating the right keywords in your blog posts is a skill that is sure to become second nature.

best keywords for food blog

SEO tips for food blogs

We work with many popular food bloggers on maintaining and supporting their WordPress sites. As a result, we’ve learned quite a bit about search engine optimization for recipe content.

And just as food is meant to be shared, so should SEO tips!

So, without further ado, here are seven SEO food blogger tips that will level up your recipe SEO game.

1. Long tail, long tail, LONG TAIL!

What if I told you this was a gluten-free mac and cheese with turkey meat?

So much of SEO is about trying to tap into a niche and building authority in that niche. Everyone’s got a kale salad recipe, but what makes your kale salad special or different? The answer to this question is found in your long-tail keywords.

You’d be surprised by how specific people will get with their food searches. Sure, many people will simply search for “mac and cheese recipe” and click on the first result. But many other folks are searching for recipes that meet certain specific criteria — whether it be recipes for a dietary restriction or recipes that contain a specific ingredient the searcher needs to use up in their pantry or fridge. These people may be searching “vegan butternut squash mac and cheese” or “slow cooker jalapeno mac and cheese” — and these are exactly the type of long-tail key phrases you want to pursue in order to nab some of that lower-competition traffic.

Doing a bit of long-tail keyword research also helps you come up with ideas for future recipe content.

2. Choose your categories and tags carefully and stick with them.

Properly organizing your WordPress categories and tags makes it easier for users and search engines to find what they’re looking for.

Establishing categories and tags is critical for any WordPress blog that produces a lot of content. If you’re a food blogger, you probably already know that categories and tags allow you to build recipe archive pages organized by dietary needs, ingredients, mealtime, and more. This is incredibly helpful for both users and search engines, so you need to know how and when to leverage categories and tags properly.

We stress this because, based on our own experiences working with food bloggers over the years, it’s incredibly easy for categories and tags to get out of hand. Generally, you only want to have a handful of categories that your content can broadly fit under, and then you can use tags to be more specific.

There’s a lot more to know when organizing your blog content, so don’t miss our in-depth guide on how to use WordPress categories and tags.

3. Stay ahead of the calendar.

We are firmly in the “pumpkin bread is delicious all year around” camp.

The life of a food blogger often means that you’re baking pumpkin bread in July and testing Thanksgiving recipes in September. Circulating season-specific content earlier can be helpful for your readers who like to plan in advance, but SEO is one of the major reasons why it’s absolutely necessary.

You may have heard that SEO is a long game. It takes time. If you publish new content, it can sometimes take weeks or even months of patient waiting or continued optimization for that post to settle into a rank that you feel good about. So embrace the summer pumpkin bread!

4. Consider your site’s user experience

Person cutting tomatoes and following a recipe on an iPad.
Is it easy for users to follow a recipe using your website?

“Ugh, why won’t food bloggers just shut up and get to the recipe already!”

Have you heard this before? Long personal stories prefacing a recipe are a contentious topic among food bloggers and their readers. Some readers wish food bloggers would just get to the point:

While others celebrate thoughtful recipe introductions:

Our opinion? We tend to sympathize with the food bloggers in this case. Not just because we believe it’s their choice to write about whatever they want (it is their blog, after all!) — but also because it can be beneficial to SEO.

Quality long-form content is valuable and, in many cases, a necessity for success. These personal stories help search engines like Google differentiate food bloggers from huge recipe aggregation sites. They also provide food bloggers an opportunity to generate revenue for their work with ads delivered in the body of the content. Sure, no one loves ads, but since most food bloggers are offering up their recipes free of charge to anyone on the internet, this is one way they can be compensated for their labor.

All that said, your blog’s user experience is important. You don’t want users (especially mobile users) to immediately bounce from your site because they were frustrated by seemingly endless scrolling or a flurry of hard-to-close popups. Here are two tips that can help you strike the right balance:

  • If you’ve written a longer-than-usual recipe post, consider adding an anchor link at the beginning that gives antsy users the option to navigate directly to the recipe if they want to.
  • Make sure you’re testing the usability of your site frequently to ensure your ads aren’t overly intrusive or difficult to minimize.

5. Optimize image alt text. Yes, ALL of your images.

Rhubarb crumble dish surrounded by oats, hazelnuts, strawberries, and rhubarb stalks.
“Rhubarb crumble surrounded by fresh oats, hazelnuts, strawberries, and rhubarb stalks.”

One of the best parts about following a food blog is seeing all the gorgeous food photos. But the downside of having all those images? Manually inputting alt text for every single one.

We know, we know. That’s a lot of images to write alt text for, but trust us, it’s important to do this for every post. Alt text not only provides Google with valuable information about your content — it allows people who rely on screen readers to perceive your content.

While we’ve seen some bloggers simply add the name of the recipe as alt text for all the images on a post, we actually encourage going a step further and making each alt text description unique. For example, if you’re sharing a rhubarb crumble recipe that features step-by-step photos, here are some examples of simple yet descriptive alt text you might use:

  • “Ingredients for rhubarb crumble”
  • “Chopped rhubarb on a cutting board”
  • “Mixing ingredients for rhubarb crumble”
  • “A cast iron skillet of rhubarb crumble straight out of the oven”
  • “Single serving of rhubarb crumble in a bowl”
  • “Close-up of rhubarb crumble crust”

6. Keep up with SEO titles & meta descriptions

Food bloggers photographing a dish.
Constantly churning out new recipe content? Don’t forget your titles and metas!

Since seasoned food bloggers often have an extensive archive of recipe content, it can be challenging to make sure your posts are always in line with the latest SEO best practices.

At the most basic level, every single one of your recipes should have an SEO title and meta description featuring relevant long-tail keywords. If these are missing from any of your posts — even really, really old posts — it may be time to remedy that, or else you could be holding your blog content back from receiving the traffic it deserves.

Want to make your life easier? We recommend installing the Yoast SEO plugin, which can streamline the process and make sure you’re in line with SEO best practices.

7. Boost related content with internal linking

A large meat, cheese, olive, and veggie spread.
Food is meant to be shared. The same goes for recipes.

Never miss an opportunity to plug your work within your work! When people are searching for recipes, they often bounce around to different sites before settling on one. If they land on your site but decide that this recipe isn’t quite what they’re looking for, internal linking gives you a chance to further appeal to them.

Linking to your other content is also a great way to transform a one-time visitor into a returning visitor. If they liked all the photos and writing in one of your posts, there’s a good chance they’ll appreciate similar content and turn to you in the future for more.

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