Best Headless Cms For Seo

A headless CMS is a great tool to help you create a website that provides your visitors with the right experience, but it’s also one that can offer flexibility, speed and reliability. Since there are so many options available on the market today, we have provided you with some of the best-known options for headless CMS systems in order for you to choose the one that works best for your needs.

In this guide, we review the Best Headless Cms For Seo, headless wordpress seo, best headless cms for angular, and most popular headless cms.

Best Headless Cms For Seo

Having a website is essential if you want to attract new customers and increase your sales. But when it comes to creating a website, there are some things you should consider before starting the development process. For example, many people have heard of WordPress and that it’s the most popular CMS in the world. However, this doesn’t mean that every site needs WordPress or even any other CMS at all! In this post we’ll discuss why headless CMSs can be better than traditional ones for SEO purposes and why they’re so popular right now.

Should you choose WordPress for your website?

WordPress is not the best choice for SEO, performance and security. However, it is the most popular CMS on the planet and if you already have a blog or website built in WordPress then maintaining it will be very easy. You should also consider that when your website gets more traffic, any theme based on WordPress will have performance issues. In addition, there are too many plugins available which can cause security problems so I would recommend using custom themes instead of installing hundreds of plugins that might make your website vulnerable to exploits from hackers.

WordPress is great for blogging because it has many features but in terms of SEO it’s not as good as other platforms such as Squarespace or Wix (that rank better than WordPress).

What about a static site generator like Gatsby?

Static site generators, such as Gatsby, are a great fit for SEO. They:

  • Are faster than CMSs
  • Are more secure
  • Are easier to maintain and scale than CMSs
  • Can be hosted on any hosting provider you want (unlike CMSs)

What is a headless CMS and why would you need one?

A headless CMS is a content management system that doesn’t rely on a user interface to edit content. Instead, it provides an API for developers to programmatically interact with the CMS in order to add, update and remove content.

This is great news for developers because it means you can use a headless CMS with any static site generator (we’ll talk more about SSGs later). That’s right: no need to choose between your favorite static site generator and a specific headless CMS; they can work together side by side!

Connecting all the dots between JAMstack, static site generators and headless CMSs.

The JAMstack is an emerging web development approach that’s gaining steam. It stands for JavaScript, APIs and Markup—and it’s an alternative to the traditional LAMP stack (Linux, Apache, MySQL and PHP).

JAMstack sites are static-site generators (SSGs) with headless CMSs at their core. Headless CMSs are like traditional CMSs but without a frontend—they’re usually used by developers as APIs for other tools or applications.

The term “headless” was coined by Jason Fried from 37signals because the new architecture eliminates the need for a UI component (the “head”), which results in less overhead and more efficiency. For example: A developer will use GraphQL queries to pull data from a headless CMS instead of having to create pages manually via HTML or CSS files every time they want to display some content on their website

What do we mean by “SEO” anyway?

We all know that Google is king when it comes to search. We use it multiple times a day and don’t even think about it. But how many of you actually know the ins and outs of SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

How to link SEO and headless CMSs together?

  • A headless CMS is a content management system that only consists of the backend, which lets you manage and update your website. It gives you access to all of your data through an API, allowing you to use custom tools or software to display it.
  • When choosing a headless CMS for your business, make sure that it’s search engine-optimized (SEO). If not, then it won’t be able to help with SEO at all and will only add more work onto your plate when trying to optimize for search engines.
  • For example: if someone were searching for “headless CMS” on Google today – here’s what they’d see:

There are several tools to consider when creating a site that is SEO-friendly.

SEO is a broad term that covers many aspects of your website. If you’re looking to make sure that your site is accessible to search engines, then you want to focus on the technical side of things. This includes making sure that it’s easy for web crawlers to read the content on your site by following the HTML standards set by W3C (World Wide Web Consortium). You’ll also want to make sure that you’ve got good internal link structure and site architecture, which will help visitors navigate around your site easily—something they’ll appreciate when they’re looking for specific information.

If you’re more interested in making sure people can find your website through organic search results, then there are some additional issues worth considering:

  • Do users know what keyword phrases should be used when searching for sites like yours? Is their intent clear? Are their queries related enough so Google knows what sort of pages would satisfy their needs?
  • Is there enough content on each page? Is it relevant enough so people will want to click through from the search results page? Will they expect links off-site from each page as well (which can be problematic if those are old links)?

headless wordpress seo

Do you like to stay on a website that takes much time to load? Well, everyone knows the answer. There is a strong relationship between conversion rate and site performance. And, that’s where Headless WordPress comes to the rescue!

If you are not a developer, it might be confusing to untangle specifically what this term indicates. 

So, to make the whole thing clear like crystal, we have executed this blog for you. We hope all your questions will find the exact answers after going through the article. 

Getting Introduced with Headless WordPress

Right now, over 30% of websites are powered by WordPress. It’s the most popular CMS in the world for its super user-friendliness. 

In this monolithic CMS front-end and backend are tightly attached. That means you can’t customize your backend individually. It will impact your front end.

But you can work on each side independently if you go for Headless CMS. WordPress Rest API will help you to craft your content management.

For using this API system people are moving into Headless eCommerce. The main theme of Headless CMS or commerce is to apply API as a bridge between frontend and backend to transfer digital data so quickly.

CMS and Headless CMS: How Things Work

CMS (Content Management System) is a flawless solution for building and operating online content. You may know a website has a frontend and backend. The frontend is the presentation layer to the audience and the backend is the place where developers customize the site.

The Headless platform always splits the head or front end. Now you can handle both frontend and backend separately. Why this separation? Well, you can move your content from one place to another smoothly.

For instance, by using Headless CMS you can post your new content to 

all at the same time. Isn’t it fascinating?

You may have a question, How do all these relate to the WordPress website? The answer is a bit large.

In 2016, to make the Headless site, the WordPress developer invented the Rest API. Most of the WordPress themes can turn into Headless using this technique.

Benefits of Headless WordPress and Reason Behind Its Popularity

The backend of Headless CMS works as a central repository. Thus, you can distribute content in any device or touchpoint. Besides that, there are more amazing benefits of Headless CMS. Let’s discover together-  

1- Greater Control on Everything

In traditional WordPress CMS, you can’t control anything independently. When you decouple the WordPress, you obtain an endless control from the development viewpoint. 

The developers of the frontend side can now handle dynamic uses of JavaScript.

2- Future Proof Solution

Headless CMS enables you to release content. You can deliver the content in- 

Moreover, it can assist you to send in devices that are yet to be released. Your audiences will enjoy it however and wherever they want.  

3- Developers Love to Work in Headless Platform

Headless CMS architecture gives the full freedom to customize a site without affecting the front layer.  

If their creation needs to show the audience, they just link the backend with the frontend via API. 

4- Finally, Lightweight Design

If you wish to opt-in to Headless from WordPress, you will drop some serious weight. As you will just contain the API calls and content database. So, your site will be lightweight and fast-responsive. 

When Should Not Use Headless WordPress

There is no doubt that the Headless website is a creative resolution of WordPress. Thus before deciding anything you must keep some things in your mind. Let’s see them.

1- Maintenance issues

Willing to work with Headless means decoupling your front and back end. Before that, you were doing single maintenance for a single server. 

Now it will be double. Moreover, you have to deal with the REST API to connect them to the viewers.

2- Need a Whole Change 

For decoupling WordPress, you will not get the system entirely. Most of the area would be buggy and need your specific customization. 

You should also know that the WYSIWYG editor will not work. Moreover, the live preview will not help you. 

3- Costly System

Headless systems need coding for customizing both front and backend. For working in this split environment, you have to pay more than the traditional WordPress site customization. 

So, hire those specialized developers who know how to handle them. 

4- Difficult for Non-expert Developer

Are you an experienced developer? If not then the Headless system will be difficult beyond your imagination. 

We know there are online tutorials for getting started. But when it will be time for maintenance or fixing bug issues you need expert hands to solve. And, newer developers barely know about this CMS system.

Suggestion: If you need to deal with multichannel platforms and the financial ability to maintain it then just go for it. On the other hand, if you can manage without Headless then you don’t need to maintain a complicated setup and waste your money. Just stick with the regular WordPress.  

best headless cms for angular

Powerful CMS for Angular. Zero headache.

Drop our API-based CMS into your Angular app in minutes.  ButterCMS provides a component-based CMS and content API for Angular and Angular.js apps. Use ButterCMS to enable dynamic content in your apps for page content, blogs, and anything else. Most customers get our Angular CMS set up in one hour or less.  That leaves plenty of time for you and your marketing team to do what you do best: create killer apps with killer content. 

Drop our API-based CMS into your Angular app in minutes. 

ButterCMS provides a component-based CMS and content API for Angular and Angular.js apps. Use ButterCMS to enable dynamic content in your apps for page content, blogs, and anything else. Most customers get our Angular CMS set up in one hour or less. 

That leaves plenty of time for you and your marketing team to do what you do best: create killer apps with killer content. 

See how Butter’s API enables you to compose flexible page layouts and easily reorder components, without a developer.

After shopping the market, it was clear that ButterCMS was the perfect choice. It allows our developers to build powerful components and makes it easy for our marketing team to drive a better customer experience. Hampton Catlin Creator of Sass and Haml

Deploy our Angular Starter in 30 Seconds

Or follow the below commands to clone a copy of the repo from github, install dependencies, set your free Butter token, and run your local server on localhost:4200/.

Built to make content marketing easy

ButterCMS is the best headless cms for Angular for a simple reason: Angular developers can build solutions that marketing people love. Our API allows your content gurus to quickly spin up high-converting, dynamic landing pages, SEO pages, product marketing pages, and more, all using simple drag-and-drop functionality.

The simplest Angular CMS you’ll find

Our simple setup saves you time and money. Take us for a spin to see for yourself!

It’s the epitome of plug-and-play simplicity for content creators. It does exactly what I need it to. LUKE GARDNER, CONTENT SPECIALIST, PRINTAVO

Fast integration with any Angular app

Our mission was to make it easy to integrate Butter with your existing Angular app in minutes. It’s so simple! To demonstrate, here’s a mini tutorial to give you a feel for the process of adding marketing pages to your Angular or Angular.js app. Of course, you can also use our Collections to do advanced content modeling. For a full integration guide, check out our Official Guide for the ButterCMS Angular API client.

Our mission was to make it easy to integrate Butter with your existing Angular app in minutes. It’s so simple! To demonstrate, here’s a mini tutorial to give you a feel for the process of adding marketing pages to your Angular or Angular.js app.

Of course, you can also use our Collections to do advanced content modeling. For a full integration guide, check out our Official Guide for the ButterCMS Angular API client.

See how easily you can integrate the ButterCMS Pages API with your Angular.js app.

Seamless Angular components

Empower your marketing team with dynamic landing pages that align perfectly with your Angular components.  Components are the essential building blocks of any Angular app, and ButterCMS handles them with ease.  Our drag and drop interface makes it simple to structure your content to match existing Angular components and to create new reusable components whenever you need them.

Empower your marketing team with dynamic landing pages that align perfectly with your Angular components. 

Components are the essential building blocks of any Angular app, and ButterCMS handles them with ease. 

Our drag and drop interface makes it simple to structure your content to match existing Angular components and to create new reusable components whenever you need them.

most popular headless cms

Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Andrew Kemp

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

Table Tool Summary

Headless content management systems (CMS) have exploded in popularity in recent years, as brands and publishers seek greater operational flexibility.

A study conducted in 2021 showed that 64% of enterprise organizations had switched to a headless approach — an almost 25% increase from 2019. Moreover, the headless CMS software market is projected to witness a compound annual growth rate (CAGR) of 20.1% through to 2032 resulting in a market value of $3.8 billion.

A headless CMS offers a greater level of speed, security and flexibility across digital channels, compared to more-traditional counterparts. Additionally, the ability to deliver content across multiple channels makes it a powerful option for any publisher looking to scale up.

In this article, we’ll discuss what a headless CMS is, how it works and review 15 of the best headless CMS products for 2022.

What Is a Headless Content Management System (CMS)? 

A headless content management system (CMS) is a platform where content can be stored and edited, but one that also lacks a frontend or presentation layer.

The term “headless” stems from the human body metaphor, where the “head” (the integrated frontend) is separate from the “body” (the backend).

A headless CMS allows for raw content to be stored and edited, before being sent to whichever fronted platform is most suitable — be that a web page or some other digital channel.

How Does a Headless CMS Work?

Headless content management systems (CMSs) are characterized by a three key features:

Once content is added to the headless CMS it is stored in modular content blocks. The API can pull the data when needed to any digital frontend.

The content can be prepared for a number of different frontend applications, simplifying the process of content atomization.

For example, a web developer that creates content for a website may also want to display it on a digital display in an airport — a headless CMS helps them do this.

An API is used to deliver content, leading headless CMS to sometimes be referred to as an “API-driven headless CMS”. APIs use either the representational state transfer (REST) or GraphQL languages.

A REST API allows two computer systems to exchange information securely over the internet. Alternatively, the Facebook-developed GraphQL is a query and manipulation API language that only loads specifically requested data from a server to a client.

The API that’s used to deliver content, uses data from REST or GraphQL languages — this is why a headless CMS is also referred to as an “API-driven headless CMS”.

Headless CMS Vs. Traditional CMS: What’s the Difference?

Headless CMS software users are able to customize the frontend section of their tech stack, while users of traditional content management systems (CMSs) are tied into a singular presentation method.

This is why traditional CMS platforms are also sometimes called “monolithic”, because they offer all the features needed to produce, manage and present content in a single system.

This includes a “what you see is what you get” (WYSIWYG) visual editor that a headless CMS typically lacks.

Here are some additional differences between traditional and headless CMSs:

What Are the Benefits of a Headless CMS?

A headless CMS offers the following benefits:

15 Best Headless CMS Platforms in 2022

Below we provide a list of the 15 best headless CMS platforms for 2022 — in no particular order:

WordPress VIP

WordPress VIP (WP VIP) is an agile decoupled CMS that allows users to opt for a single stack, headless or hybrid approach when creating content and digital experiences.

WP VIP is hosted through Automattic and its codebase is linked to GitHub. It supports Node.js hosting as well as Redis databases and it uses REST, GraphQL, Next.js, Cache, Gatsby and Frontity APIs. 

Popular companies that use WP VIP include, The New York Post, USA TODAY Sports Media, Al Jazeera, Kaiser Family Foundation and iOne Digital.

It also integrates with platforms such as Salesforce, D20 and WooCommerce, as well as WebSocket connections.

WordPress VIP plans can start at around $25,000 per year, however, users will need to fill out a form to receive a price quote.


Quintype is a digital publishing solution that offers the Bold headless CMS, the Ahead frontend as well as Metype and Accesstype technologies. These are designed to help users publish, distribute and monetize their content without unnecessary tech issues. 

Quintype’s data repository is available on GitHub and it supports frameworks including Malibu, React, Node.js and Bridgekeeper. It adopts the Swagger UI for users to work with REST APIs.

Quintype integrates with a multitude of platforms, some popular ones including AWeber, Alexa, Drip, Google Analytics, Stripe and Instagram.

Digital publishing companies that use Quintype include the likes of Fortune India, The FreePress Journal, Bloomberg Quint and Afacs.

Quintype’s pricing is based on the products users choose to subscribe to — for example, Bold starts at $75 per month, while Ahead starts at $100 per month.


Hygraph, formerly known as GraphCMS, is a native GraphQL headless CMS that focuses on Content Federation. It claims it gives editors and developers complete independence as a front and backend agnostic API-first solution.

Hygraph’s codebase is available on GitHub and it supports React, Vue and Next.js, Gatsby, Nuxt, Apollo, Sapper and Gridsome.

It offers a single GraphQL endpoint with full access to Content, Query, Mutation and Asset APIs and SDKs and it integrates with Gatsby, Algolia, Vercel, Netlify, Frontastic, Google Cloud Platform, Amazon Web Services (AWS) and Cloudinary.

Users can choose where their content is hosted and Hygraph serves user data from across 190 Edge CDN nodes globally.

Examples of companies that use Hygraph include Samsung, Dr. Oetker, Philips, Shure, Ashley Furniture and Telenor.

Hygraph offers four pricing plans:


Contentful is an API-first headless CMS that promises a 60% increase in conversions and 400% faster loading times.

Its repository is available on GitHub and it uses REST, GraphQL, Content Management, Delivery and Preview APIs, as well as SCIM APIs to help users build their apps on Contentful.

Contentful is hosted through AWS and it integrates with a library of platforms, such as Bynder, Commerce.js, Cloudinary, Gatsby Cloud and Google Analytics.

It also supports server-side languages like C#, .NET, Python, Ruby and PHP.

Contentful is used by Danone, Atlassain, Shiseido, Equinox, GoodRx and Staples.

Contentful offers three pricing plans:

Arc XP

Created by The Washington Post, Arc XP is a cloud-based headless CMS and SaaS platform that offers users the ability to create rich customer experiences, collaborate on content and use B2C tools for additional eCommerce purposes.

It is partnered with Wizeline and hosted through AWS, with its code repository on GitHub and Fusion. Arc XP supports GraphQL and RESTful Content APIs, as well as React.js, Python, Go, Java and Node languages.  

Arc XP has a few integrations, including Subscribe with Google, Salesforce, Splunk APM and Catchpoint.

Top brands that use Arc XP include Graham Media Group, AvalonBay Communities, BP, Infobae and the Golden State Warriors basketball team. 

Users can request a demo and talk to Arc XP’s team about custom pricing.


Ghost is an open-source headless Node.js CMS and non-profit platform built to help independent writers, bloggers and journalists grow their publishing businesses.

Its data repository is available on GitHub and hosting is done through its Ghost(Pro) cloud platform as a service (PaaS) environment. Users can also self-host through platforms such as Digital Ocean, Amazon EC2, Google Cloud, Linode, Vultr or Dreamhost.

Ghost supports RESTful JSON Content API, as well as SQLite and MySQL databases and uses JavaScript as an API client. 

Ghost supports both SQLite in development and MySQLIt also integrates with a multitude of popular platforms, including Zapier, YouTube, Mailchimp, SoundCloud and Twitch. Front-end frameworks can also be built using JAMstack.

Businesses that use Ghost include DuckDuckGo, CodeCademy, Desk Magazine and The Atlantic.

Ghost has four pricing plans based on the number of audience members. The below prices are for 500 members:


Strapi is an open-source industry-leading headless CMS that’s fully JavaScript-backed and aims to put web developers first.

Strapi uses GitHub as its repository and it supports REST, GraphQL, Entity Service and Query Engine APIs, as well as a full-featured CLI.

It also integrates with a whole host of frameworks and programming languages like Vue.js, Angular, React, Next.js, Eleventy and Svelte — and platforms like SendGrid, Algolia, Redis, Sentry and Mailgun.

Strapi is self-hosted and can be hosted on different servers such as 21YunBox, Render, Heroku, AWS, Azure, etc., or users can opt to have it hosted on the cloud.

TOYOTA, Walmart, NASA and IBM are some of the popular companies that use Strapi.

Strapi also has three plans to choose from:


dotCMS is an open-source hybrid CMS that uses Java technology to help marketers and developers create and reuse content to build engaging digital experiences.

It uses REST and GraphQL APIs, tested on Postman and run by its command-line interface (CLI), as well as Scripting APIs. dotCMS is hosted through AWS and it uses GitHub as its data repository.

It also supports Apache Velocity as its native coding language and it integrates with platforms such as HubSpot, Google Analytics, Optimizely, Salesforce and Magento.

Examples of companies that use dotCMS include Telecom, Gettysburg College, White Castle and the University of Texas.

dotCMS’ Open Source edition is free to use, the Starter edition costs $1,250 per month and the Enterprise edition uses a custom pricing model.


Magnolia is an enterprise headless CMS that uses tied-in personalization and a modular architecture to make complicated channel management much simpler.

Magnolia uses both Apache Jackrabbit and Git as its content repositories and users can retrieve light modules through npm, GitHub and Maven. It also supports Java and REST APIs.

Magnolia can be self-hosted or on the cloud and it integrates with Salesforce, Netlify, Commercetools and SAP Commerce. There are plenty of companies that use Magnolia, such as American Express, Hisense, Nissan and The New York Times. 

Magnolia’s pricing is organized via a quote process.


Sanity is a flexible headless CMS that empowers teams of all sizes with real-time collaboration, live multi-user editing and customized editing environments.

It uses GitHub as its codebase and Sanity supports frameworks including Tailwind CSS, React, Vue, Eleventy and Jungle.js.

Sanity also supports JavaScript, PHP, Rust, .NET, Go and Vue APIs and it integrates with Mux, Vimeo, Bynder, Cloudinary, Google Maps, SUSAM and plenty more.

Sanity is hosted by React, but users can also host it themselves using platforms like Netify or Vercel. Companies that use Sanity include Nike, Brex, Movember and reMarkable.


Source: Directus 

Directus is the world’s first open data platform for turning SQL databases into a no-code data collaboration app using REST and GraphQL API.

It uses a monorepo design for its repository that is located on GitHub and it supports Îles, Nuxt, Eleventy, Gatsby, React and Remix frameworks.

Directus can be self-hosted through Node.js or cloud-hosted. Popular companies that use Directus include AT&T, TripAdvisor, Comcast and STIHL.

It offers three pricing plans:


Optimizely is a digital experience platform (DXP) and cloud hybrid CMS built and hosted on Microsoft Azure that uses .NET frameworks to help users manage, store or distribute content on newly created digital experiences.

Its data repository is available on GitHub and it supports 250 SDKs, including those of Java, JavaScript, React, PHP, C# and Ruby. Optimizely uses REST APIs and it supports multiple apps and integrations, including Magento, Instagram, Adobe Creative Cloud, HubSpot and WooCommerce.

Optimizely is used by media brands, including, Discovery and the Obama 20212 campaign.

For pricing quotes, users need to put in a request on Optimizely. is a cloud-based modular SaaS headless CMS that helps marketers with managing content and developers with delivering digital experiences that fit any device.

The platform uses GitHub as its repository, as well as Fastly as its CDN support. REST, GraphQL, Management v2 and Custom Elements JavaScript are the APIs it supports. Users can also try REST APIs in Postman.

It supports JavaScript, .NET, PHP, Java, Ruby and iOS languages and all services are hosted in Microsoft Azure. is supported by a few companies, including VOGUE, Cadbury, Sovereign Housing Association and the University of Oxford. has three pricing plans:

Adobe Experience Cloud

Source: Adobe Experience Cloud

Adobe Experience Cloud (AEC) is a cloud-native AI-driven hybrid CMS that uses REST, Apache Sling 11, Jackrabbit and Java APIs to help developers create personalized and useful customer experiences.

Hosted on Amazon Web Services, AEC uses Adobe as its git code repository and users can also link previous git repositories to Adobe’s Cloud Manager.

AEC offers a full library of apps and integrations, some of which include Slack, Mailchimp, Klaviyo, Botify and Stripe.

BMW, Uber Eats, Lenovo and Signify are also some of the businesses that use AEC. To see how Adobe’s pricing is structured, users need to contact its sales team and request a demo.

Acquia CMS

Acquia is a hybrid API-first CMS powered and hosted by Drupal that developers can use to create and distribute digital content tailored to each customer.

This CMS uses JSON API and also supports GraphQL, React, Vue, NextJS, Gatsby, Svelte and vanilla JS.

Acquia CMS offers a few integrations, including Shutterstock, Wistia, Hootsuite and Dropbox. It uses GitHub as its code repository and it supports BitBucket and GitLab.

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