Best Examples Of Social Media Marketing For Students

Social media can be a great way to learn, connect and share useful information. We’ve collected the best examples of how universities use social media in their educational programs to get real-world experience, build student skills and help students grow their personal brands.

In this guide, we review the Best Examples Of Social Media Marketing For Students, types of social media campaigns, social media marketing ideas for furniture store, and real life examples of social media marketing.

Best Examples Of Social Media Marketing For Students

Social media has become a popular way to learn, connect and share information, ideas, and experiences. It’s also a great tool for building your personal brand and getting real-world experience. In this article, we’ll show you how to use social media as an educational resource.

It has become a new way of learning and connecting.

Social media can be used as a platform to connect with people and get your voice heard in the world. It’s a place where you can find new interests, learn about things you didn’t know before, or make friends from all over the world.

You can use social media as a tool for learning. You can search for information on any topic that interests you or take part in online discussions about current events and politics. Social media has become a new way of learning and connecting with others!

There are so many social media platforms.

With more than 1.7 billion users, Facebook is the most popular of all social media platforms. It’s also a great way to engage with your audience and share content with them. However, it’s important to remember that Facebook has become a crowded space where you’ll need to compete for attention with everyone else who wants it: brands and influencers alike.

In order to stand out on your own, you should use relevant hashtags in your posts so they can be found by users searching for those topics. A great example of this is when an Instagram user posts an image using #pizza as their hashtag—they’re helping other people interested in both pizza and Twitter find their account!

You might also consider creating a page for each class or major you’re taking at college (e.g., “Sociology” or “Political Science”) so potential employers can easily see what subjects interest you most!

Social media can help you to make your own personal brand.

Social media is a great way of building your personal brand. By creating content that is relevant and interesting, you can develop a following that will be interested in what you have to say. It’s important to make sure that the content you create has some sort of consistency between platforms, so people watching your videos on YouTube can feel like they know who they’re watching even if they don’t watch all of them (and vice versa).

Social media can also be used as an effective tool for promotion – especially for students looking for internships or jobs after graduation!

It helps you to get connected with the right people.

Social media is the best way to connect with people. It’s a great way to build your personal brand, and it can help you get connected with the right people who share your interests.

Social media helps you connect with like-minded individuals from around the world, which can be a great way to learn from other people’s experiences and get advice when needed. You can also meet new friends if you are looking for someone who shares your interests or values!

If you’re trying to find some inspiration for social media marketing, here are a few tips:

Use social media for getting some real-world experience.

Social media is a tool that can be used to get real-world experience. Use social media to make connections with people in your industry and start building relationships with them. Make sure you’re putting your best foot forward by being active on social media, posting interesting content and answering questions from others.

You can use social media to get your name out there and help people find you when they need to hire someone for their company or business. If you work hard at being seen online, then you won’t have any trouble finding a job after graduation as long as it isn’t too competitive for someone looking for an entry-level position in their field of choice; this goes double if you have good grades!

Social media is more than just entertainment.

Social media is more than just a platform to share memes and funny videos. It’s also a great tool for learning and networking. Social media can help you make your own personal brand, which will prepare you for the real world when it’s time to look for a job. In addition, social media allows you to connect with other people who have similar interests as yours so that everyone is on the same page with what they are trying to achieve in life and/or business. Lastly, social media has many uses such as getting some real-world experience by posting content related to how well students perform academically or professionally outside of their comfort zones (this could include any type of post including videos).

types of social media campaigns

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that boosts your brand.

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness, or sales.

Looking for inspiration for your next social media campaign? We’ve gathered a selection of the best over the last year to show you how it’s done.

Bonus: Download a free social media campaign template to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more!

What is a social media campaign?

A social media campaign reinforces or assists your social media marketing strategy. It’s a series of coordinated actions that are intended to fulfill the goals set forth in your strategy.

A social media campaign will feature specific outcomes that can be tracked and measured over a specific period of time (e.g., one month). It should be more concentrated and targeted than your “business as usual” social media content.

Your campaign can be limited to a single network or take place across multiple social media platforms. Often it will have a specific theme, such as “Black Friday” or “Fashion week.”

7 inspirational social media campaigns

Look no further than these seven examples for inspiration for your next social media campaign.

Cheetos’ Snap to Steal Snapchat campaign

That Chester Cheetah is a demanding guy: when it came time to launch a brand new snack product — Cheetos Crunch Pop Mix — a Super Bowl Sunday commercial just wouldn’t do. So the Cheetos marketing team devised a specialized Snapchat AR experience that allowed Snapchat users to point their camera at a Cheetos TV commercial and virtually “grab” a bag off the screen.

Taking part in this digital experience paid real-life dividends — people who used this custom AR experience received a coupon for one free bag of Crunch Pop Mix.

This one took some serious planning (and dollars) between the Super Bowl ad itself and uploading all 1,440 frames of the commercial into Snapchat’s machine-learning software, but it paid off big time.

More than 50,000 bags were “stolen” from the commercial, and traffic to the Cheetos site increased by 2,500%.

This campaign was an innovative mix of “old” media and new and gave Snapchatters two incentives to take part.

First, because the commercial was only airing for a limited time, it made the experience of using the AR filter quite exclusive. And who doesn’t want to feel special? Secondly, there was a real-world reward for participating: free snacks!

Blending digital experiences with real-world ones is a powerful way to stand out and be memorable amid all the social noise.

Can you create some sort of “treasure hunt” moment — like spotting a unique TV commercial or finding a specific real-world space — to spark joy and inspire users to share their triumphant discovery with an exclusive filter or AR effect? Can you make someone feel special for being part of your campaign — or at the very least, feed them something delicious?

In 2021, UK supermarket chain Marks and Spencer launched legal action against competitor Aldi, alleging a copyright infringement on the design of a caterpillar-shaped cake. M&S felt that Aldi’s “Cuthbert the Caterpillar” cake looked a little too close to its own “Colin the Caterpillar” cake. Yes, you are correct; this is truly stupid. Instead of lawyering up, Aldi took this ridiculous clash online with a big dose of British cheek and a Twitter campaign that would go viral.

“‘This is not just any court case, this is…#freecuthbert,” Aldi tweeted, playing off of Marks and Spencer’s catchphrase.

Knowing exactly how to get traction among Twitter users, the brand’s official account posted goofy court puns and jokes about the fight for Cuthbert’s freedom. They later tweeted a photo of the new packaging of Cuthbert: in a box with jail-cell bars. The user-generated content poured in to pile on: memes, memorabilia, and parodies with the hashtag racked up over 60,000 tweets.

Treating a caterpillar cake like someone who has been wrongfully accused? Comedy gold.

The tweets just write themselves!

Adding the hashtag to the ongoing “drama” was a clear invitation for others to join the conversation and take part, and the premise was so open-ended and low-barrier that it just begged to be memed.

You don’t have to face legal action to stir up some fun, but if you find your brand in a mild crisis, maybe there is an opportunity to put a positive spin on it and have some fun.

Saying “oops, we got it wrong” or “we’re in an irritating situation” is a relatable sentiment, and asking your audience to laugh with you in hard times will only build good vibes and brand reputation.

For instance, maybe you have a supply chain disruption. Can you apologize for the delays but also jokingly blame it on some sort of adorable stuffed animal who becomes a mascot for the issue or a hilarious scapegoat in the future?

Just spitballing here. It’s hard to think straight when you suddenly crave caterpillar cake.

Bonus: Download a free social media campaign template to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more!

The UN’s Empower Moves TikTok campaign

That’s right, the United Nations are using TikTok, and we are here for it. The UN Women’s council launched a TikTok dance trend to help spread the word about self-defense moves. “In a year when women’s safety took up more of the conversation than ever, UN Women wanted to come up with a way for girls to feel safe again,” says the organization’s Webby awards application.

Working with a self-defense expert and a choreographer, the UN created and filmed an #EmpowerMoves dance routine that included a sequence of four simple, easy-to-remember defense moves.

It launched organically as a TikTok dance trend. After it had taken off, the UN revealed the moves that were secretly within the dance, sharing tutorials of each action in their TikToks (yeah, this campaign’s got layers, baby!).

From there, even more influencers and media personalities jumped onto the trend.

In addition to 130 million video views, the resulting earned media coverage had a 4,924% ROI. Cha-ching! (Except I guess the goal is to empower women and not to make money. But I don’t know what the sound effect is for that?)

Feels like this is the kind of dance we need right now #EmpowerMoves ✨ DC: Me 🥰 #dancechallenge #dancetrending #newdancetrend #newdance #newdancechallenge

The UN Women’s council had a message to get out to a specific audience (young women), so it wisely looked around at where that audience was spending time online and what they liked to do there.

By packaging educational material in a fun, interactive, trendy format, they organically blended in with the rest of the TikTok world.

What worked well here is that they collaborated with a pro choreographer and filmed their original videos in a style authentic to TikTok — this didn’t feel like your try-hard co-worker trying to get everyone to come to a safety seminar at lunch,

Join your audience where they are, and have fun doing what they’re doing. And if you’re not an expert in the activity or the style or the lingo, don’t be shy about asking for help from someone who does, whether that’s collaborating with an in-the-know influencer or outsourcing your graphic design or video production to someone who ‘gets’ the aesthetics of your target audience.

Platform: Instagram (and beyond)

The vodka brand looked at the trending headlines of the day and whipped up a custom cocktail recipe to match. When Britney Spears’ conservatorship was stopped, they shared the #FreedBritney; when Squid Game was all the rage, the Traffic Light was on the menu. You get it.

By tapping into conversations that were already attracting online attention, Smirnoff earned 11 million impressions with this 100-day campaign. Cheers to that.

Smirnoff spent 100 days creating cocktails that didn’t just show off its product — these drinks were designed to tap into the zeitgeist. They didn’t try to start a new trend or come up with the next big thing: they happily hopped on the bandwagon and offered their own unique take on the cultural conversation. Smirnoff also was smart to brand the series as a campaign, though cocktail riffs on current events could also be a great ongoing addition to the general content calendar.

Go beyond reposting or commenting on a trending hashtag and add your value. What is your unique point of view on the day’s events or trends? Can you create a product or service, a dance, a song, or a unique reaction that people will want to come back to? Consolidate your hot takes under one hashtag or campaign name to brand it as your own, and give people something consistent to seek out again and again.

If you’re a sparkling water brand, for example, you could do a TikTok series where your colleague tells you the weirdest thing trending each day as you’re sipping your delicious product, and you do a spit-take reaction. Obviously, this would be called #SpitTake, and obviously the views would come pouring in. You’re welcome.

Fi’s ‘Chief Broke Officer’ campaign

Platform: LinkedIn and Instagram

New online bank Fi, based in India, wanted to encourage users to try out its app — so naturally, the marketing team created a LinkedIn job post advertising for a “Chief Broke Officer.”

According to Fi’s entry for the Shorty Awards, “We decided to take every millennial’s biggest pain point and turn it into something they could flex to.”

The posting was detailed about experience and strengths and acknowledged in a playful, sardonic way just how many people have a broken relationship with money.

The sentiment struck a nerve: the LinkedIn post was shared widely across that platform and trickled over to Instagram, too, ultimately inspiring a whopping 3.3 million people to apply for the role. Fi’s social media channel followings grew by 5,000%, too. Not bad for one little post.

Why it worked

This job posting may have been an unconventional way to build buzz about a new brand, but it hit home for many people: at least 3.3 million folks felt seen. Connecting with your audience is definitely an art, not a science, but Fi cracked the code here by reframing a common vulnerability as a strength. There’s something fun, too, about posting a goofy job post alongside serious ones. It instantly frames the brand as not-like-the-others.

What pain points or challenges does your desired audience struggle with? If you can narrow in on whatever that may be and build a campaign around celebrating that, you might just strike a chord.

Another great lesson here is using a platform or medium in creative ways. Here, they’ve disguised a marketing campaign as a job posting. Maybe you could launch a new mascot by creating a Facebook profile for him (or a Tinder profile?).

HBO Max’s #BadaBinge campaign

To build anticipation for the Sopranos prequel, The Many Saints of Newark, HBO and HBO Max spent six weeks encouraging people to binge-watch all six seasons of the original series. The marketing team gave the assignment across Instagram, Facebook, and Twitter: “Start now!”

They created weekly check-ins and prompts, sharing memes and photos along the way that lined up with the suggested timeline of watching so that fans could enjoy the same jokes and moments together again, just like they might have if they’d watched it weekly on the show’s original run.

HBO also used Checklists on Twitter and quizzes on Instagram Stories to offer a playful, interactive way to engage. There were first-time-watch recaps on TikTok, “Best of the Sopranos” clips on Youtube, fan-made compilations, and more. There was even a “six degrees of separation” game on the HBO Twitter where fans could name an actor (any actor), and the HBO Twitter account would try to connect them to the Sopranos universe.

Every possible twist on Sopranos content was spread across every possible channel. To consume it all, you’re going to need to carbo-load on Carmella’s ziti.

The 360-degree social media coverage made it impossible to ignore that this new film was coming up. Was it intense? Sure. But it garnered some serious success: a 200% increase in streams of The Sopranos and 1 million streamers on launch day for The Many Saints of Newark.

Sometimes, more is more. If you’ve got something big coming down the pipe, don’t be afraid to obsess over it.

The key to this type of all-in campaign, though, is a variety of content, not just reposting the same thing over and over again or cross-posting identical content on every channel. Get creative, aim big, and explore your idea from every different angle without repeating yourself. If someone follows you across all channels, seeing the same GIF seven times a day is a surefire way to annoy. Capice?

Havana Club Rum’s Amparo Experience Instagram account

What did Havana Club Rum do?

While most Instagram social campaigns are based around hashtags, Havana Club Rum has done something pretty creative with the platform and created an Instagram account for a historical figure: its founder, Amparo Arechabala.

Havana Rum Club is very proud of its history. By sharing that history through an Instagram account as if it were Amparo personally posting back in 1957, it amplifies the humanity, authenticity, and romance of the brand.

Here, Havana Rum Club takes the familiar format of Instagram as day-to-day documentation of our lives and applies it in a new way. Sharing the history of your company can either be dry and boring, or it can be vibrant, visual, and personal. HRC’s is the latter. Plus, the marketing team seems to have dumped some money into production value here — it looks like there is a full-on film somewhere that they’ve mined for images and clips.

If you want to contain a campaign or one-off story in one neat-and-tidy package, a specific Instagram handle might be the way to do it, particularly if you’re anchoring it around a person, whether they’re a real, historical, or fictional character. It’s a particularly great way to breathe life into possibly dry content — not every brand is lucky enough to have “betrayal by the Cuban government” as part of their back story, Havana Rum Club.

social media marketing ideas for furniture store

Digital marketing can feel a bit like a buffet that has way too many options. Do you hit the salad station or the crab legs first? How long has that fried chicken been sitting under those warmer lamps? The pasta looks great, but is it the best bang for your buck?

The sheer number of options for digital marketing ideas can be overwhelming. Plus, some marketing tactics work better for certain industries, some require significant time or money investments, and none of them guarantee a great ROI for your business. Where are you supposed to start?

Furniture retail is kind of a funny industry right now. For as long as people have been buying furniture from retailers, they’ve gone to showrooms to see pieces firsthand, test them out, and physically feel their materials before dropping a lot of money on large pieces of furniture that were considered investments.

Today, more and more people live more minimally, foregoing those large, expensive, investment furniture pieces for smaller, multi-functional pieces that they view as more disposable as they move from place to place more frequently than previous generations did. And that means that more and more furniture purchases are shifting to the internet, where customers buy based on digital marketing rather than visiting a showroom and trying out pieces firsthand.

Furniture retailers who aren’t taking advantage of the ecommerce boom in their industry are likely to get left behind. If you’re not sure how to begin marketing furniture products for online sales, these 29 techniques are your buffet. Read on to learn about each marketing idea (and how it fits into your overall marketing strategy) so you can decide if it’ll be the right dish to fit your furniture marketing meal.

Marketing to Reach New Customers

If your business goal is to expand your current customer base and reach new buyers, try these marketing strategies.

Niche Advertisements

Advertising in places where a ton of people will see your ads seems like a good strategy, but it often doesn’t actually help bring in new customers. What’s more effective is defining the type of customer you want to attract, and then advertising with sources where that target customer is likely to look. This is a particularly useful strategy of you sell a certain, specific type of furniture; for example, rustic wood furniture is likely to appeal to people who own cabins and farms, and so you might target that niche with your ads.

Lead Magnets

Lead magnets are offers that entice shoppers to come to your store over your competition. A lead magnet can be a coupon, a free item, and exclusive item with a limited number available, or a downloadable catalog. These kinds of offers add value, and can be powerful sales boosters with the added perk of driving new customers to your site to take advantage of the offers.

Paid Ads

Paid ads come in a lot of different forms, but here are a few of the most commonly used kinds.

Paid Search

Paid search allows you to promote your brand with text ads on search engine results pages. This can help bring in new customers by targeting keywords they may be searching. Say your brand places a paid search ad that promotes your site when shoppers search for “brown couch.” This allows you to capture customers early in their buying journey.

Display Retargeting

Research shows that shoppers abandon $1.5 million worth of products in online shopping carts every day. With display retargeting, you can show ads to customers on other sites featuring items they’ve left in their shopping carts on your site. You can also show them ads for items they’ve viewed but didn’t ever ad to their carts.

Paid Social

Paid ads on social media can help you reach targeted audiences by setting parameters about the demographics who will see the ad, or by showing social media ads for products shoppers have viewed before, reminding them of purchases they considered.

Affiliate Marketing

A common way for ecommerce retailers to promote their products and websites is through links on third-party sites. This helps them reach a broader number of customers. Plus, one of the biggest perks to using affiliate marketing is that you only have to pay when a customer uses an affiliate code to make a purchase, meaning this marketing strategy can come with a very high ROI. Some of the most common third-party affiliate sites for furniture sellers and other retailers include RetailMeNot, Ebates, SlickDeals, and FatWallet.

Marketing to Build Customer Loyalty

Building customer loyalty should be a big part of any retailer’s marketing strategy—studies have found that 65 percent of a company’s business comes from existing customers, not new ones. If you want to increase your customers’ loyalty and bring back repeat shoppers, these are the tactics to try.

Email Campaigns

When customers make an online purchase, it’s a perfect and easy time to collect their email address to use for future marketing purposes. Once you have an email list built up, you can use it for all kinds of campaigns, from promotions to discounts to email-only specials.

Loyalty Programs and Referral Rewards

Customers are likely to be loyal to brands when they’re getting something out of the deal. A traditional loyalty program might be tough to pull off for a furniture retailer, since most shoppers don’t make frequent furniture purchases. That doesn’t mean you can’t offer perks, like discounts or free items, to return shoppers.

Another option is to offer rewards, like cash back or discounts, to customers who refer others to your store—this brings you new customers and increases the loyalty of the existing ones. Win-win.

Payment Plans and Financing Options

Furniture can be expensive. Not every potential customer has the cash to drop all at once on a major piece like a sofa or a big-screen TV. That’s why you can seriously increase loyalty if you offer simple financing options that will make these major purchases easier for the customer. Payment plans that remain interest-free for the first few months are popular, and give the customer a financial break while also incentivizing them to pay for their purchases quickly.

Great, Transparent Customer Service

When it comes to building customer loyalty, nothing beats good, old fashioned customer service. Customers have high expectations of brands, so when providing service, you should seek not just to meet their expectations, but to exceed them. Delight your customers with service that goes above and beyond, and they’ll return to your store over and over.

Content Marketing

One of the best ways brands can invest in themselves in the internet age is by investing in content. Here are some of the ways furniture brands can leverage great content into a great marketing strategy.

Have a Great Website

Think about this: You’re an ecommerce retailer, so your customers find, explore, and buy your products on your website. It’s not an area where you should be skimping.

Invest in a high-quality website that’s designed by a professional, with a stable ecommerce platform, great images, and comprehensive product information so your customers know exactly what they’re getting when they make a purchase. For this, having Product Information Management (PIM) software in place is essential—it’ll keep all that product information organized and up-to-date, and ready to push to your website and any other channels where you market and sell furniture.

Seek Out Customers’ Stories

Let your satisfied customers help create the content that will market your brand. One great example: Run a contest encouraging customers to submit their best personal stories connected to a piece of furniture they bought from your store. Those stories will tug at the heartstrings of potential new customers, and social proof is a powerful driver for more purchases.

Create Impactful Visuals

Furniture is often the visual highlight in any given room in a person’s home. That’s why it’s traditionally been so important for shoppers to head to a showroom to pick out major pieces—so they can see them in person and visualize how they’ll fit into a room.

Ecommerce furniture sellers don’t have that luxury, so they have to help their shoppers visualize in other ways. Every product you sell should have multiple high quality, professional photos showing the furniture from different angles and, ideally, showing the piece in multiple different rooms.

Tell a Story with Every Post

People love good stories. That’s why your business should reel in customers with some good, old fashioned storytelling. For example, tell your company’s origin story—not only will this set you apart from your competitors, but it will create an emotional response in readers, which can translate into purchases.

To tell good stories, remember the acronym AIDA:

Attention: Get the reader engaged with a first paragraph that hooks them into wanting to know more.

Interest: Use the power of your story to get the reader interested in your business or a product.

Desire: Build a desire throughout the story to make a purchase.

Action: Call on the reader to make a specific action, like visit your website or check out a certain product.

Instructional Animation

One thing furniture giant IKEA does well is provide animated videos to assist with assembling its pieces, something that can be notoriously difficult. If you have pieces that are multi-purpose or require assembly, an animation video can help potential buyers see all the features and what’s required before they make a purchase.

Social Media Marketing

In the internet age, almost everyone uses social media in some form, making it a powerful way for brands to reach new audiences and engage with their buyers. Here are some common ways to use social media in your furniture marketing strategy.


Since the furniture industry relies so heavily on visuals, Instagram is a platform your store should be utilizing. Encourage customers to tag you in their posts that include furniture purchases from your store, and repost photos that feature your products in different homes.


Facebook is the OG of social media, and it’s still a powerful tool. One of the biggest advantages Facebook offers for marketing is its targeted ad tools. For just a small investment in paid Facebook ads, you can closely control the demographics your ads reach, targeting people who are most likely to visit your website and buy your products.


Video is one of the fastest-growing segments of social media marketing, which means YouTube is a platform that’s worth investing in. There are tons of ways to use video in your marketing strategies (we’ll get to those below), so if you don’t have a YouTube account for your store yet, it’s time to create your own YouTube channel.


For home furnishings, Pinterest is still a powerful platform despite its age. You can use customer generated images of styled rooms that include your furniture pieces, then link them to product pages on your site.


Not too many retailers are currently utilizing Snapchat as a marketing tool, but they should be. More than 158 million people use Snapchat every day, and the app’s demographics tend to skew younger, so this is where retailers need to be if they want to capture millennial and Gen Z shoppers.

The advantage to using Snapchat for marketing now is the chance to build a following on the app before there’s a lot of competition. Snapchat is still growing, so it’s likely to be one of the top social media marketing platforms in the future.


One unique way to market your products on social media is by partnering with influencers, or people who have lots of followers and influence on different platforms. Many D2C brands have had success with this strategy, because consumers consider a recommendation from an influencer to be as trustworthy as a recommendation from a family member or friend.

Paid Social

While the organic qualities of social media can really help boost a brand, there’s still something to be said for paid social media ads. Platforms like Facebook and Instagram insert paid ads into users’ feeds, making them look like regular posts, and getting your products in front of potential customers’ eyes while they’re relaxed and scrolling could mean catching them when they’re ready to buy.

real life examples of social media marketing

Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously conveying their brand’s message.

It becomes easy to see how many people are talking about your campaign, and what they think about it.

So which brands are successfully tapping into the desires and needs of their target audience on social media?

This post puts together 15 outstanding examples of social media campaigns you need to see.

Some are fun, some are inventive, some promote worthy causes, but all of them do an awesome job of helping the company’s bottom line.

1. Gillette’s ‘The Best Men Can Be’

Campaign Outline

In January 2019, Gillette launched a social media campaign aiming at a modern interpretation of manhood.

The short film posted exclusively on YouTube depicted several cases of men struggling with traditional masculinity that Gillette itself used to glorify: the fear to show their emotions, sexual harassment, bullying others.

Then the film shows several examples of positive masculinity, such as standing up for others, caring for your loved ones, and so on.

The campaign was clearly inspired by the #MeToo movement.

On their Instagram, the company also posted positive male role models with short stories about their journey in the world:

In addition to that, the company promised to donate “$1 million per year for the next three years to non-profit organizations executing the most interesting and impactful programs designed to help men of all ages achieve their personal best.”

The Numbers

Why Did It Work?

This campaign managed to tap into an extremely relevant and widely discussed issue.

It juxtaposed the previous branding of Gillette with a new one and showed the willingness to change.

At the same time, it was also quite controversial – some people didn’t agree with how the short film portrayed men and thought that it was offensive.

They even started a #boycottgillette hashtag, however, it only took up around 3.5% of all the conversations around the campaign on social media.

2. Greggs’ #vegansausageroll

Campaign Outline

Greggs is a British bakery chain loved by the Brits.

In January, they introduced their new vegan sausage roll, with a clever video ad parodying Apple ads.

However, it’s not the ad itself but the events that followed that made the campaign so memorable.

Piers Morgan, a controversial public figure, retweeted Greggs’ announcement and expressed irritation at the existence of a vegan sausage roll.

That made both pro-vegan roll and anti-vegan roll British people join the social media battle of the year!

Greggs responded to Piers Morgan along with 9,000+ other Twitter users.

And they didn’t shy away from responding both to sausage roll lovers and haters with witty remarks.

As a result, the vegan sausage roll became one of the most popular Greggs products that year.

The Numbers

Why Did It Work?

Even though the success of the campaign partly happened because of an organic retweet and not an action planned by Greggs, it once again shows us the power of influencer marketing.

Even a negative opinion expressed by an influencer draws an incredible amount of attention to your brand.

Plus, if it’s an influencer that most people hate, you only win as a result of this retweet.

Another lesson to take away from this campaign is the advantages of being witty on social media.

Greggs’ funny responses to haters are what won over a new audience and it’s a good practice to not take yourself too seriously on social media.

3. Spotify’s #yearwrapped

Platform: Instagram Stories

Campaign Outline

At the end of last year, Spotify launched a campaign where its users could see the most important musical highlights on their website.

The special webpage Spotify Wrapped showed you your most listened artists, genres, songs, and other fun data discoveries.

You could even see how the music you listened to coincided with your life events that year.

Once you went through all the data analysis, Spotify suggested you share these highlights on social media, specifically Twitter and Insta Stories, and tag your favorite artist of the year.

The Numbers

Why Did It Work?

Spotify combined two big psychological triggers in this campaign: personalization and FOMO.

Firstly, the app provided a personalized story for each user – you could see how your music taste developed through the year and what songs accompanied you in your life.

Secondly, by enabling and encouraging sharing on social media, Spotify amplified the reach of the campaign.

People naturally wanted to show off their highlights to their friends, thus making more people eager to try this experience.

4. Planters’ The Death of Mr. Peanut – #RIPPeanut

Campaign Outline

Perhaps one of the most bizarre social media campaigns: the beloved mascot of Planters snack food company died at the beginning of January.

Apparently Mr. Peanut sacrificed his life to save his commercial co-stars Matt Walsh and Wesley Snipes.

You could win some snacks by replying to a tweet with a #RIPPeanut hashtag.

The brands and regular social media users alike played along with the campaign and it even got a mention on SNL.

The campaign was inspired by the reaction to celebrity deaths on social media.

It aimed to repeat the same level engagement that Tony Stark’s death caused in “Avengers: Endgame”.

Later Mr. Peanut was reborn as a Baby Nut and now happily tweets from the Peanut Jr. account.

The Numbers

Why Did It Work?

The premise of the campaign was so crazy that it immediately became a meme.

Many comedians and funny Twitter personalities “were making jokes about Mr. Peanut’s departure.

This was a specific brand of Internet humor that makes certain things go viral – and it worked.

5. Starbucks UK’s #WhatsYourName

Campaign Outline

Starbucks UK partnered with Mermaids, an organization to support transgender and gender-diverse youth for a #WhatsYourName campaign focused on trans rights.

The campaign builds on a well-known aspect of the Starbucks experience – having your name written on the side of your cup – by committing to respect the names that customers want to be called by.

In addition to that, Starbucks started selling a mermaid tail cookie to raise funds for Mermaids.

Social media users were encouraged to use the hashtag on Instagram to tell about their experience with gender.

The Numbers

Why Did It Work?

The team behind the campaign created a simple, clear campaign hashtag.

And they led with their values, which helped this campaign make a real, emotional impact.

Many brands steer away from politicized topics, but ultimately, your employees and customers want you to take a stand.

Specifically, they want companies to lead on issues of diversity and community.

6. WWF’s #EndangeredEmoji

Campaign Outline

Seventeen of the animals included in the emoji index were identified as representative of endangered species.

WWF used this insight to launch a campaign to raise donations for species protection.

The idea was simple but effective: for each retweet of an animal emoji shared by the @WWF Twitter account, users were encouraged to make a donation of 10 cents.

Every retweet of an animal emoji was tracked and at the end of each month, users were given a summary of their activity, along with what their donation equivalent totaled.

This timely campaign launched for Endangered Species Day (May 19), which helped to add an element of urgency.

The Numbers

Why Did It Work?

WWF made it easy to get involved with the campaign and effectively tapped into the emoji craze.

It was fun, the suggested donation was minimal, and the use of emoji tied directly to the campaign’s purpose, rather than feeling like a forced attempt to hijack a trend.

It also didn’t hurt that celebrities including Richard Branson and Jared Leto got involved.

Plus, the WWF campaign earned media coverage from big outlets including the Huffington Post and The Guardian.

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