Best Crm With Mailchimp

If you’re looking for a CRM that will help you manage your contacts and leads, then MailChimp is probably not the best choice. But if you need something more robust than what MailChimp offers and want to expand your sales capabilities into customer management, try Interakt or Benchmark Email.

In this guide, we review the Best Crm With Mailchimp, mailchimp crm integration, best mailchimp competitors, and is mailchimp a good crm.

Best Crm With Mailchimp

If you’re not using CRM software, chances are you’ve missed out on some important features that could help your business grow. A good CRM keeps track of all your contacts and potential customers in one place so you can see at a glance who is in your pipeline. It also helps you manage all of your customer relationships – from leads to prospects to customers and everything in between. But which crm is best for small businesses? Read on!

MailChimp is one of the most popular email marketing tools out there.

MailChimp is one of the most popular email marketing tools out there, with over 12 million users and a free version that allows you to try it before upgrading to their paid plans.

MailChimp’s free plan has great features like automation and marketing reports but limited mailing list sizes–which means if you’re just getting started as a small business owner, this option might work great for you!

The major difference between MailChimp and other CRMs is in the approach.

The major difference between MailChimp and other CRMs is in the approach.

MailChimp is a marketing tool, while ActiveCampaign is a CRM. What’s the difference?

A CRM is software that helps you manage your contacts, leads and data. It’s typically used by salespeople to track their prospects and customers. A marketing automation platform (MAP) also helps with this but also includes tools for email marketing, social media management and web analytics as well as automating tasks like lead nurturing or eCommerce order fulfillment.

ActiveCampaign has features that make it more like a traditional CRM than a marketing tool.

ActiveCampaign is a full-featured CRM, not just an email marketing tool. It has the ability to manage contacts and leads, send automated messages based on certain criteria (like when someone signs up for your newsletter), track lead scores and scores of contacts over time, integrate with other applications through APIs (a feature that MailChimp does not have), offer templates for different types of marketing campaigns and much more. This helps you set up your business so that you can identify what works best for your company’s needs when it comes to acquiring new customers or following up with them after they buy from you.

One of the other things that makes ActiveCampaign different from the rest is its email tracking capability.

ActiveCampaign has a feature called email tracking, which allows you to see how many people opened your emails, what links they clicked on, and where they went after that.

This is particularly useful if you’re trying to track the effectiveness of your email marketing campaigns.

With Interakt, you get a complete customer management solution, along with some pretty powerful analytics.

Interakt is a full-featured CRM system that includes all the tools you need to manage your customers and prospects, from lead capture and nurturing through sales. And it isn’t just a CRM—Interakt also has an integrated email marketing solution, so you can use one tool to drive traffic to your website and follow up on leads.

The Interakt dashboard lets you view all of your contacts in one place, making it easy to find the right contact at any time. You can filter by contact type (e.g., vendor vs customer), by location or industry, and much more. The reporting tool is robust enough for large enterprise companies but simple enough for small businesses as well—it includes dashboards for sales performance metrics like pipeline/opportunity tracking and revenue growth over time; as well as reports on account activity such as number of deals closed or dollars spent per month on specific types of items (e.g., IT services).

Benchmark Email has all of the standard features you expect from an email marketing tool, but it also has a robust CRM system in place, so you can manage your leads and customers more efficiently.

Benchmark Email has all of the standard features you expect from an email marketing tool, but it also has a robust CRM system in place, so you can manage your leads and customers more efficiently.

The major difference between MailChimp and other CRMs is in the approach.

MailChimp’s primary focus is on email marketing, while Benchmark Email also focuses on email marketing but equally emphasizes CRM capabilities. is known as a customer data platform (CDP), rather than as either a CRM or an email marketing tool. is known as a customer data platform (CDP), rather than as either a CRM or an email marketing tool. This means that it can be used to collect and manage customer information, as well as send emails.

It’s important to note that is not actually an email service provider (ESP). It’s an analytics platform that allows you to connect with customers via Facebook Messenger, emails, SMS texts or phone calls (among other methods). You can use this data to build your marketing campaigns in the dashboard and then send them off using your preferred ESP1

Keap helps to automate your sales processes, so you save time in performing certain tasks and spend more time working with your customers.

Keap is a customer data platform (CDP) that helps you to automate your sales processes, so you save time in performing certain tasks and spend more time working with your customers. It integrates with your existing CRM and marketing automation tools, so that all the data is centralized in one place.

Keap also helps to understand your customers better by providing insights about their behavior across all channels. For example, it shows that 90% of customers who open an email go on to complete the task associated with it.

HubSpot offers both free and paid versions of their CRM software.

HubSpot CRM is free for up to 100 contacts. If you have more than 100 contacts, they charge $99/month for the first 1,000 contacts and $199/month for each additional 1,000 contacts.

HubSpot CRM is a good option if you’re getting started with marketing automation or customer relationship management (CRM) and don’t have a lot of resources to spend on technology spending.

Pipedrive takes an entirely different approach to CRM software by using visual management tools such as Kanban boards to keep track of your contacts, deals, and opportunities.

Pipedrive takes an entirely different approach to CRM software by using visual management tools such as Kanban boards to keep track of your contacts, deals, and opportunities.

Kanban is a system for managing workflow that originated in manufacturing but has since been adopted by other industries. Using Kanban boards you can define the steps that each task goes through, from new deal creation to closed-won deals. The information displayed on the board will change as tasks progress through each step so you know where they are in the process at any given time.

Pipedrive has several types of boards available including project plans and sales pipeline boards; however, most businesses will only need one type of board: a pipeline board that displays all of their opportunities based on stage (new deal or closed-won).

A robust crm can be what you need to take your business to the next level

A robust CRM can be what you need to take your business to the next level. This type of software is a tool that helps you manage your contacts, leads, and opportunities. It also allows you to create an automated sales pipeline so that no one falls through the cracks. The best CRM software will allow users to easily keep track of their customers’ needs as well as automate certain tasks in order to save time and money.

If finding the right CRM tool for your business seems daunting at first, don’t worry! We’ve done all the hard work for you by researching the best options out there and narrowing down our top picks based on performance metrics like user experience (UX) ratings from mobile app review sites like App Store reviews or Google Play reviews as well as pricing tiers ranging from free trials with no credit card required up until enterprise solutions costing thousands of dollars per month depending on how many seats each user needs access.

mailchimp crm integration

Depending on your industry, you may be familiar with the term Customer Relationship Management (CRM). A CRM solution is any tool or platform you use to aggregate data and manage personal relationships with your customers.

Mailchimp is a powerful marketing automation platform, but we also have a number of tools that can help you manage and interact with your audience all within our platform. Different businesses have different needs when it comes to a CRM solution, and you may find Mailchimp’s tools check all the boxes on your list.

Using Mailchimp for CRM

For many Mailchimp users, CRM is simply about collecting and interpreting data from contacts to better understand who your customers are and how to talk to them. We have a number of tools that can help you meet these goals, so you can get organized and start putting your customer data to work for you.

Other CRM options

For some organizations (often those with a business-to-business focus), CRM can be a more complex and sales-driven process. That’s why we offer a number of integration options with stand-alone CRM solutions, so you can share contact and customer data with the platform that works for you.

best mailchimp competitors

Some of the best Mailchimp alternatives for email marketing are Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet.

In this guide, you will find a full comparison between these email marketing platforms to get your email marketing to the next level by building powerful email subscriber lists, segmenting them, running A/B tests, and creating advanced automation workflows without breaking the bank.

Disclaimer: The information below is accurate as of December 14th, 2022, including the price increase that MailChimp did.

Alternatives To Mailchimp: Comparison Table (With Features & Pricing)

Mailchimp’s templates, the fact that they are one of the most popular email newsletter software, which is appealing for small businesses (but won’t help you down the line), its segmentation options, and A/B testing functionality are some of the features that made it into what it is today.

But Mailchimp isn’t for everyone, especially now that its pricing has increased by 11%!

Update August 2022: Mailchimp is now shrinking the free plan even more to 500 contacts, with a monthly send limit of 2,500 emails (effective Monday 29 of August).

Of course, you’re in luck, seeing as plenty of paid and free solutions are better than Mailchimp, with features that suit your needs.

And because we value your time, here is the complete Mailchimp Alternatives Comparison table; simply click the link to open it in a new tab while you read the article 🙂

Also, here’s an awesome intro video below:

The Best Mailchimp Alternatives

1. Moosend

Moosend is up first! If you think that Mailchimp can provide it all but is more than a little pricey, then Moosend has your back!

Firstly, Moosend’s greatest benefit is that you pay less for the same features. When you make the change, you’ll find a drag-and-drop email builder that you can master immediately.

You can sign up here today to send unlimited emails and use all the features (both simple and advanced) without any restrictions.

With Moosend, you can also segment your audience with any variation you could think of, even as a free user. Not only that, but mastering list management and powering up your sales funnel for your online store or agency is easier than ever through the new audience management tools.

What’s more, the visual automation builder is fast and reliable, letting you preview your workflows, unlike Mailchimp. In fact, Moosend is on average more than 39% cheaper than Mailchimp, making it the most value-for-money Mailchimp alternative.

All in all, Moosend is an affordable, sophisticated choice for those who need a simple option but are on a tight budget, with free email newsletter templates for every occasion, powerful segmentation, and fantastic customer service.

Moosend Features

Moosend Pricing

Paid plans start at $9/month for unlimited email campaigns. Among others, you’ll get access to the form builder, landing page editor, transactional emails, list segmentation, and more features. There’s a custom pay-as-you-go option that allows you to pay only when you send, without extra fees.

You can also create a free account and send unlimited emails, create forms, and automation workflows for up to 1,000 subscribers.

How does Moosend compare as a Mailchimp Competitor?

2. HubSpot

HubSpot is a growth platform that combines marketing automation, email, and a suite of other marketing tools with the power of CRM.

With HubSpot, you have a clear insight into how your marketing efforts affect your customers’ experience across their entire buyer’s journey. It’s a great alternative to Mailchimp for advanced marketing and functionality.

Beyond the easy-to-use drag-and-drop editor and customizable templates, HubSpot is designed to help you grow your business with countless optimization features.

The real power of HubSpot’s marketing email tool, though, comes when it’s combined with the CRM and marketing automation platform.

With HubSpot, you can create detailed email campaigns that give each contact a tailored experience based on the information you’ve collected within the CRM.

Then, you can also create if/then logic in your automated email sequences, so each contact receives an email based on the experience they’ve had with your brand.

HubSpot Features

HubSpot offers a wide range of features that go well beyond email marketing and marketing automation. More specifically, when you create a new email, you can choose from a collection of customizable goal-based templates.

HubSpot also offers embedded A/B testing functionality and smart time zone sending to ensure your messages get sent at the best possible time. The in-app quality assurance tools allow you to preview your email on various devices and send test emails.

HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. What’s more, you get free access to signup forms and popups and a landing page builder.

The CRM allows you to send out personalized emails based on many segmentation criteria, including the lifecycle stage and list segmentation.

The platform has numerous integrations, including WordPress, WooCommerce, Shopify, etc. Regarding language support, you can use HubSpot email marketing in Japanese, French, Spanish, Portuguese, and German, while Mailchimp only supports English.

HubSpot Pricing

HubSpot has a free plan that covers a span of marketing tools. These include email marketing, forms, CRM, social media and ads management.

The free plan allows you to send 2,000 emails per calendar month. For growth and scale, you will need to upgrade to one of the paid tiers. Paid plans start at $50/month and 5x the contact tier.

How does HubSpot compare as a Mailchimp Competitor?

3. Omnisend

Omnisend, like Mailchimp, is an email marketing service that offers a lot of features for marketers.

Unlike Mailchimp, it’s focused on eCommerce businesses, with features geared toward generating sales and helping you understand your subscribers and customers better.

The tool helps merchants cover their eCommerce marketing funnel better, using tools like popups, customer segmentation, and marketing automation.

Moreover, Omnisend offers a free plan that allows users to use all of its features. On the other hand, there’s a 250 contact limit, so it’s really most effective for small businesses or larger businesses with large contacts lists who want to test the platform without paying upfront.

Because of its focus on eCommerce, the service has a wide list of integrations and even has its own app market to discover integration that will help your business grow.

Omnisend Features

Omnisend promises eCommerce merchants a set of features that will help them to earn more money while actually doing less work, all the way from acquisition to retention.

This alternative sports a drag-and-drop builder, ready-made templates, and an easy platform interface that makes it easy to start working on campaigns. Its automation features also allow you to send personalized emails triggered by various contact behaviors, such as signing up for a newsletter.

Furthermore, the email platform has in-depth reporting to help merchants understand their results and customers’ behavior to make more informed decisions.

When it comes to subscriber acquisition, it offers a variety of signup forms—like exit-intent popups, landing pages, interactive signup forms, back-in-stock notifications, and more—to turn visitors into subscribers or customers.

Omnisend Pricing

Omnisend’s free pricing allows up to 250 contacts. It also gives 60 SMS and 600 push notifications for free each month.

The Standard plan starts at $16/month and adds a Customer Success Manager (for larger customers), dedicated 24/7 chat and live support, plus unlimited push notifications.

The Pro plan is geared towards merchants who want to use both email and SMS. It starts from $59/month and has unlimited emails, nearly 4,000 SMS, and unlimited push notifications. It also offers advanced reporting on top of its Standard plan offerings.

How does Omnisend compare as a Mailchimp Competitor?

4. Sendinblue

Sendinblue is a service similar to Mailchimp, meaning that it can accommodate many aspects of marketing. From automation and email drip campaigns to SMS messages, CRM tools, and social media Ads, their motto “Grow. Sell. Engage” couldn’t be more fitting.

Sendinblue offers a free plan as well, which allows users to use most of the platform’s features. However, there is a daily sending limit of 300 emails, which doesn’t sound ideal.

With Sendinblue, you can have many integrations, unlimited contacts to upload, a sales CRM, SMS sending and transactional emails.

You can also have numerous segmentation options as a free user, real-time reporting and analytics, and plenty of email and SMS personalization options.

With its simple and straightforward UI and its unique SMS marketing options, this email service provider seems to be a pretty good choice as Mailchimp competitors.

Sendinblue Features

SendinBlue offers a series of features set to automate tasks and help businesses grow quickly and easily.

There are options for those who need the platform for their email marketing endeavors, those who would love to get going with SMS marketing, and also those who would care more for some live chat.

There are, of course, more features to choose from, with stellar marketing automation options, segmentation options to help your business say the right thing to the right person, and a variety of templates to choose from for your transactional emails.

And for those of you that want a one-size-fits-all option, just keep in mind that SendinBlue offers great CRM tools, allows you to create landing pages, and has Facebook Ads options.

Sendinblue Pricing

As I mentioned, there is a free plan that covers some of the basic features and would be great for small business owners.

If you are a new marketer and 20,000 emails per month are enough, then prices start at $25 per month. However, that price includes the free features but an unlimited number of sends per day, as opposed to the free plan.

There is a wide variety of pricing options, of course, complete with a pay-as-you-go plan as well, making Sendinblue a good option.

How does Sendinblue Compare as an alternative to Mailchimp?

5. GetResponse

Up next, I’ve got GetResponse, another email marketing solution and automation tool that could prove to be a great Mailchimp alternative for those who want something affordable and packed with all your favorite things.

GetResponse is among the best value-for-money Mailchimp alternatives out there, with many options for customization.

It’s easy to use and gives the option of a full, complete marketing platform.

Secondly, with so many options as far as customization is concerned, it’s very easy for brands to create their unique brand tone and stick to it, rather than try to get things right every time they want to create an email newsletter.

GetResponse offers a very limited free plan (like Mailchimp) where you can use only the basic features for up to 500 subscribers.

GetResponse Features

This alternative is one of the email marketing tools that offer a wide variety of features for those of you interested in exploring this Mailchimp alternative.

So, you’ve got a mobile-responsive email design that will help you maximize your conversion rates, a very powerful and handsome email builder and landing page creator, and plenty of email opt-in forms to help you with lead generation.

What is more, there are all the A/B split testing features you will need, integrations for your favorite apps, advanced segmentation options, and a great lead-nurturing CRM.

is mailchimp a good crm

Mailchimp CRMs are platforms that help you manage your clients, customers, and contacts as well as integrate with Mailchimp for access to advanced email marketing and automation tools. The top Mailchimp CRMs help automate tasks, monitor email activity, generate and nurture leads, and visualize data, all while also integrating seamlessly with the Mailchimp platform. To help you choose one for your team, we’ve evaluated the best Mailchimp CRMs available.

Here are the top six Mailchimp CRM solutions for salespeople and marketers in 2022:

How We Evaluated the Best Mailchimp CRM Software

We first split key criteria into six weighted categories, each containing specific subcriteria. We then assigned subcriteria scores for each CRM software, which added up to category scores. Finally, we added up the category scores for each platform that we researched, totaling an overall score out of five for each, and the ones with the highest scores ultimately made our list. Our scoring system and research helped us determine a primary use case for all of the platforms that made the cut.

Evaluation Criteria

We started our evaluation by looking at Mailchimp integration, then we considered core features to ensure that each CRM offers the standard contact management features users expect and need. We then reviewed pricing, followed by ease of use for the average user. The level of customization each CRM offers came next, with our expert score rounding out our evaluation.

Mailchimp Integration Overview

This category gauges each entry’s interchangeability with Mailchimp’s system, and vice versa.

Core Features Overview

The fundamental features of CRMs are covered in this category, including standard reporting, contact management, lead nurturing, pipeline management, forecasting, and more.

Pricing Overview

This takes into account the cost of each option’s different pricing tiers. Those that feature free versions or limited trials tend to score a little higher in this category.

Ease of Use Overview

Novice-friendly options tend to score extra points in this category, while those with steep learning curves score lower.

Customization Overview

We looked at overall customizability, as it allows you to minimize redundant or useless data and focus only on the info most important to your bottom line.

Expert Score Overview

The expert score combines our professional opinion with that of the general public.

Note: All per-user prices require a one-year commitment unless otherwise noted.

Zoho CRM took the top spot in our evaluation of Mailchimp CRM software. Its pricing was a major contributor to its final score, but it also has advanced contact management and email marketing features that are usable within Mailchimp. Read on to see how all the options fared in each category.

Zoho CRM: Best Overall Mailchimp CRM

Powerful, affordable top marketing CRM that works with Mailchimp to send and track your email campaigns.

Price Range: Free to $52 per user, per month (15- to 30-day free trial)

Zoho CRM is a full-scale CRM tool that helps users generate marketing leads via methods like social media, then nurture them through email drip campaigns. With Mailchimp integration, you’ll get access to two-way sync between the two platforms, receive notifications in Zoho when profiles are added or updated in Mailchimp, and easily send attractive emails to the right segments of your audience. In either platform, you can track who interacts with your emails.

Zoho CRM is a great option for Mailchimp integration and overall features, and it offers a free trial plus affordable tiers. However, its interface can be tough to use. For a more intuitive UI, check out Pipedrive, or HubSpot CRM for a free option.

Zoho CRM Cost

Zoho CRM Key Features

HubSpot CRM: Best Free CRM With Upgrades

Top free CRM that pairs with Mailchimp for robust email marketing features, including email monitoring.

Price Range: Free to $3,200 per month (Marketing Hub)

HubSpot CRM is a free sales, marketing, and service CRM with easy Mailchimp integration. After integrating, you can place pop-up forms on your website that capture and add new leads to segmented lists within Mailchimp so you can send relevant campaigns to them. Its email monitoring feature will even send you notifications whenever your leads open, click, or reply to your email campaigns. Start with the free tier, then upgrade for advanced email marketing tools.

HubSpot CRM is the easiest-to-use free CRM on our list, but upgrading can get pricey for teams that don’t need the additional included users. If you expect to upgrade eventually, consider trying Zoho CRM instead.

HubSpot CRM Cost

HubSpot CRM Key Features

Pipedrive: Best for Email Segmentation

Offers advanced email segmentation via an email marketing add-on, then one-click data export to Mailchimp.

Price Range: $14.90 to $99 per user, per month (14-day trial)

Pipedrive is an easy-to-use sales CRM with a visual pipeline and basic email marketing features. But what makes Pipedrive our top email marketing CRM is its Campaigns add-on for advanced email functionality. You can segment and no-code filter your leads as much as you’d like so you’re targeting the right marketing segments at the right time, then integrate with Mailchimp to export those lists in one click and design, send, and track your emails from Mailchimp.

Pipedrive’s Campaigns tool helps users heavily segment their leads before importing them into Mailchimp, but some users will prefer to pay a flat fee over buying an add-on outside of the standard tiers. If you’re looking to pay just for a plan and avoid extra costs, check out Zoho CRM.

Pipedrive Cost

Pipedrive Key Features

Insightly: Best for Post-Sale Workflow Automations

Offers simple-to-create email workflows that trigger when a deal closes and converts into an ongoing project.

Price Range: Free to $99 per user, per month (14-day free trial)

Insightly is a sales and project management CRM that integrates with Mailchimp to send automated email campaigns to potential, new, and existing customers. One of the best ways to use its workflow automations are by pairing it with its project management tools — for instance, converting a closed deal into an ongoing project can trigger a Mailchimp welcome campaign for the new customer, plus a drip campaign that keeps them in the loop on your business.

Insightly’s project-related workflows make it a great option for emailing customers, but its rigidity can negatively affect its UX. For a strong CRM that’s also easy to learn and use, consider HubSpot CRM instead.

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