Best Crm For Membership Organisations

A CRM for membership organisations is a software program that helps you manage your long-term relationships with your most important stakeholders. This kind of CRM helps your organisation understand how to serve members better, how to connect with them more easily, and how they can get more value from the association.

In this guide, we review the Best Crm For Membership Organisations, software for clubs and associations, association management software, and best crm for small nonprofit organizations.

Best Crm For Membership Organisations

A CRM is a software program that helps you manage relationships with key stakeholders. It can be used by businesses of all sizes and industries, including membership organisations.

Membership organisations are a dynamic group that requires a CRM which can keep up with their challenges.

Membership organisations are a dynamic group that requires a CRM which can keep up with their challenges. This is because they have many stakeholders and need to manage data, compliance and high turnover.

The key challenges for membership organisations include:

  • Managing an ever-changing ecosystem of customers, members and partners
  • Ensuring accurate data capture and analysis for insight into membership trends
  • Achieving compliance with regulations in multiple jurisdictions

The challenges faced by membership organisations can include high member turnover, large data volumes, complex processes and compliance issues.

As a membership organisation you have to manage the following:

  • High member turnover. When members join or leave, you need to keep track of their profiles and ensure that the information is up-to-date. This can be challenging if your data is not structured or stored in different systems, resulting in duplicates and inaccurate records.
  • Large volumes of data. Member databases tend to grow very quickly as more members join, so it’s important that they are managed effectively so they don’t become unwieldy over time. It’s also vital that you can access all the information when required and make changes as needed if any errors occur during this process, otherwise this could lead to serious problems later on down the line.* Complex processes – Your process may vary according to what type of organisation yours is (e.g., charity vs sports club), but there will always be some form of procedure for handling everything from new member applications through until renewal notices being sent out at intervals throughout each year depending on whether someone has paid their dues yet again!

A good CRM can deal with these challenges well and help your organisation to grow and improve.

There are many challenges membership organisations face. They need to manage members, suppliers and partners within the same system.

A good CRM can deal with these challenges well and help your organisation to grow and improve.

Membership organisations have multiple levels of membership and business relationships to manage.

Membership organisations have multiple levels of membership and business relationships to manage.

CRMs can help you manage your members, suppliers and partners within the same system. They can also help you manage multiple levels of membership and business relationships within the same system.

A CRM can help you manage your members, suppliers and partners within the same system.

A CRM can help you manage your members, suppliers and partners within the same system.

This means that if a member becomes a supplier for your organisation, then it’s easy to manage them in one place rather than having to add them into two different systems.

Similarly, if a supplier becomes a partner of yours (for example: your bank), then they are automatically included in the CRM too. This prevents accidental data duplication across multiple applications leading to confusion when it comes time to pay invoices or send orders through.

The main benefits of using a CRM at your membership organisation include improving relationships with stakeholders, growing revenue and providing better care for members.

The main benefits of using a CRM at your membership organisation include improving relationships with stakeholders, growing revenue and providing better care for members.

A CRM is a system that stores information about people you work with. This can be customers, suppliers or other organisations such as contractors working on your behalf. Through this information you can build a profile of each person and use it to understand their needs so that you can provide better service or products in the future.

Every company is different so it’s important to understand what your needs are before selecting a CRM for your organisation.

Before you can select a CRM for your organisation, you need to understand what your needs are. This will help you determine the type of software that is right for your business, as well as what features are needed to meet those needs.

It’s also important to understand how you want to use the CRM system. Do you want it on-premise or in the cloud? Do you want one user or multiple users? How many different departments will use the system?

Finally, it’s important to understand how your users will use the system. Will they all have access from their phones and tablets as well as their computer desktops? What type of training do they need before using it (if any)?

It’s also important to involve everyone at the company in the selection process because the more people who use it, the more effective it will be.

It’s also important to involve everyone at the company in the selection process because the more people who use it, the more effective it will be. If you don’t get enough involvement, you may end up with a solution that doesn’t meet your needs.

For example, if your receptionist is responsible for logging new members into your CRM and has never used one before, she might not understand how to do it or what information should be added — which could result in lost leads. On top of that, if she doesn’t feel comfortable using it or hasn’t had any training on how to use it properly (which could be an issue depending on where she studied), this will only make things worse for her performance.

Some questions you should ask when looking for a CRM include whether it works on mobiles or tablets, how easy it is to import data from other systems and how scalable it is with custom fields.

Any CRM that you decide to implement should be able to be accessed from mobile devices, as well as having the ability to import data from other systems. You’ll also want to ensure that it’s scalable in terms of custom fields and the number of users supported on your system.

Good software can make organising membership organisations much simpler

As you can imagine, managing a membership organisation is incredibly complex. You need to be able to track the progress of your members and their monthly payment plans, ensure that you have all the information about your suppliers and partners at hand, and keep an eye on everything that’s happening in your company.

Good software can make organising membership organisations much simpler by allowing you to see all your data in one place. You should be able to see all members, suppliers and partners in one system. Good software will allow you to automate processes so there’s less time spent on manual activities such as updating spreadsheets or printing out reports.

Having access to CRM when on mobile devices is also very important for many customers today; having a system where team members are always connected makes life easier for everyone involved.

software for clubs and associations

What a Club Management Software Is 

Before we dive into the features that your club needs, first we need to define what club management software is. 

Essentially, it is a management system for any type of club. Management software enables your organization to store all of its information in one place and uses smart technology to automate previously manual tasks (like marking which contacts are members, donors, volunteers, and community members).

This type of system is important for your club because it protects against nonprofit fraud, and saves you vital time that you can repurpose to more important mission-focused tasks! 

What Features Club Management Software Should Include 

As a club, there are a few factors to consider when choosing the best management software for you: 

All of these software features will help your club save time and make sure that your organization is running as smoothly as possible. We took all of these factors into consideration when examining the following software to give you the best list of club management systems possible! 

Best Basic Software: Raklet 

We like what Raklet has to offer because it is a good option if you are a very small club that needs to step away from Excel but isn’t looking for advanced features. 

Raklet is an all-in-one software and its features include CRM, social network, job board, collecting donations, selling tickets, managing memberships, sending texts, and sending emails. You can also set up a website with custom pages, alongside CSS-in-JavaScript support. This covers most of the aspects that your club will need but excludes features like a calendar of events.

We consider Raklet to be the best basic club software because you can choose a subscription-based on what features you want. Instead of getting all of the features that a more established club might need, you can choose to go with the most basic option of Raklet which includes the CRM tool that will allow you to automate your administrative tasks, like using Excel. 

The main downside of this software is that it lacks some critical features, such as an events calendar, and can quickly get expensive if you want full functionality, including things like communication campaigns. 

However, it is for this exact reason that we consider Raklet to be the best basic software. If you are transitioning from Excel, getting off the ground, and beginning to set up some basic processes, then Raklet is ideal. For a club that needs fully functional and integrative software, it may not be the best and can start to get pricey. 

Best Specialized Software: Mindbody 

Specialized software (ex: for sports clubs) are good for operations because they are formatted specifically for your type of club. The downside to these is that you will either have to pay a lot to get them to fit your needs, or have to use several other tools that don’t communicate with each other. 

We chose this one as an example of what specialized software can do and how it can be tailored specifically to you. 

Mindbody was originally built for fitness clubs and yoga and pilates studios. Their basic features include hosting online classes, marketing functions, online booking, self-check-in, and online payment. Because of its high level of specialization, Mindbody is best for scheduling group classes/events, one-on-one training sessions, and managing employees’ schedules.

These are all great features for your club if you are a fitness club, and will make your day-to-day operations run much smoother. The drawback of using Mindbody, like any other specialized software, is that it is hard to use if your club is not a fitness club, and it will have a high cost to personalize it to your organization. This is general for all specialized software, so be sure to analyze if an all-in-one or specialized solution is the best for your club. 

Best for Accounting: Wild Apricot  

Wild Apricot is another all-in-one software that includes CRM, membership management, events, store, donations, finances, email, and a website builder. This software meets all of the requirements we mentioned earlier, which makes it a great option for established clubs looking to optimize their daily operations. 

Another advantage to this software is that its cost is based on the number of contacts in the database, instead of on basic vs. premium features. This is fairly common for all-in-one software, and is especially helpful for clubs that need the full features package. This allows you to get everything that your organization needs to run a successful club without having to pay more. 

The biggest advantage of this software is that it includes a fully functional accounting feature! Most membership-based software doesn’t have this feature included or integrated as well, so if your club needs revenue management this will be a good option for you. 

The one inconvenience about Wild Apricot is that it is not as user-friendly as the other all-in-one options. The interface is not as appealing and there is often a lot of information on the screen which can seem overwhelming. Although it is important to have all of this information, it is better to have it in a format that any user can understand. This said, each software has its own pitfalls, and Wild Apricot is a good software and will save you time. 

Best for Integrations: JoinIt

This software includes less of the features that you need, as their basic tools include membership management, communication, events, finances, and insights. You can see that there are quite a few missing functionalities here, but where JOIN IT lacks in features, they make up for it with integrations. 

An integration is when two softwares come together to communicate with each other, enabling the software to have features that it otherwise wouldn’t have. For example, management software that doesn’t include communication might integrate with an email tool that would allow users to send emails while tracking which contacts have received them in its CRM. 

These integrations allow you to keep using tools that you love in connection with the club software features that you need, like membership management. The benefits of integration allow you to address almost any problem that your club may face, which then enables you to run your organization as efficiently as possible. 

JoinIt integrates with: stripe, eventbrite, mailchimp, zapier, quickbooks, zoom, google analytics, slack, constant contact, kindful, mailjet, surveymonkey, shopify, emma, campaign monitor, webhooks, and sendlane.

As with any software, there is a downside to JoinIt and in this case it is the cost associated with integrations. Although the integrations can be helpful to guarantee you are using the best tools possible, you will also have to pay for each of these instruments separately. By the time you are done paying for the software and integrations, you could have developed a personalized software that better fits your needs. On the other hand, if you only need one or two integrations, and these are tools that you cannot live without, JOIN IT might be the perfect solution for you! 

Best All-in-One: Springly

We don’t mean to toot our own horns, but Springly was developed for clubs, by club leaders. Our strength is membership-based organizations because we have invested considerable time in developing these features in our software. 

In addition to membership management and CRM, we offer donor management, group management, management of entities/chapters, attendance lists, a website builder, calendar, communication campaigns, events, online and physical store, statistics, and iron-clad data privacy protection. Bonus: our accounting feature will be released in 2021. 

Above all, our biggest strength is that there are no tech skills required, ever. Everyone can use our software regardless of age, time, or experience. Our goal is to save your club time, and that means no confusing “solutions.” All of our forms were designed in the same manner, so once you have done one campaign you can create another in seconds. In addition to this, we offer website and email templates that are easy to use with drag and drop features so anyone can use these features. 

There is one drawback to using Springly, and that is that we are not specialized software. If you are looking for specialized software depending on which type of club you are in (fitness club, college sorority/fraternity, youth community club, and more.), you may want to consider another option. 

With this in mind, be sure to conduct an analysis of the pros and cons of specialized software vs. all in one before making your software decision! This will help to ensure your club is using the best software that fits your needs and saves you time and money. 

We hope this article has helped you to pick a Club Management Software that will help your organization to run more efficiently! Are you curious about the other types of tools out there? Learn more about the different software tools like association management software, or even an HOA database, all on the Springly blog. 

association management software

For a job that is often voluntary, managing an association is a lot of work. From responsibilities such as growing memberships, routine administration, member communications, and staff management, you can often feel overwhelmed as an association manager. 

Despite all the hard work, many associations are hardly getting the results they want. According to some statistics from the state of community management 2020 report, an average of 52% of the members are inactive. Only 11% share actively, while 7% act and answer. 

There are many reasons why this is the case, but they are all symptoms of the deeper problem that is poor association management. Association management software can deal with these woes by taking over your association management, especially now that COVID-19 has forced most activities online.


Association management software is a software solution designed to handle membership tasks for associations. Every good AMS software should handle common tasks such as:

In other words, association management software is a digital, often cloud-based database you can use to manage your association’s members and their various interactions. It also allows you to perform administrative functions more efficiently. 

These associations can be professional organisations, trade associations, housing associations, non-profits, and many more. 


At first, associations needed to look for “all-in-one” AMS tools to handle all their needs. However, these turned out to be largely inadequate because they failed to excel in every facet of association management. For example, they could be good at database management but terrible at financial administration.

Today, many specialized solutions are cropping up so that associations can no longer ignore them. These rely on machine learning and AI to offer much better functionality, making them the current best-in-class solutions for association management.

Many of these niche service providers have since joined forces to offer powerful, consolidated, and integrated association management software solutions. 

Many other changes have occurred to shape the industry, including:

With the monopolies gone, the old bait-and-switch advertising no longer works.  Vendors can no longer afford to provide sub-par functionality because there is always competition waiting to take over. 

When choosing the best association management software, you have a wider range of software  tools to choose and pick from.


Association management systems are quite different. None can quite tick all the boxes, no matter how advanced or expensive it is. However, there are some common features you do have to look out for to ensure that the system will serve your needs perfectly.

Before you even start looking at the system features, you have to make a list of what kind of functionality you are looking for. You’ve to think about what kind of association your organization is, the size of your membership, integrations with existing software, and much more. Once that is done, you can then go through the following considerations.

Our Association Management Software Picks



It’s easy for us to say that our Associations Management Online software is the best AMS software because we know it inside out. However, biased or not, we know that almost every customer who has used AMO to date couldn’t be happier. 

What makes our clients happy is also why you should consider AMO as your first choice:

Of all the AMS software tools out there, AMO is the only one that strives to retain the human, personal aspect of digital association management. However, if you feel that AMS is not right for your organisation, there are still many other good options you can consider.

Association Management Software FAQs

How to replace spreadsheets with association management software? While it can be daunting to think about migrating from spreadsheets to an AMS, if you follow a tried and true process, it’s not only doable, it will result in a huge pay-off. It’s all about preparation! Prepare your data for migration by scrubbing your member records, getting rid of duplicates, make necessary updates to your data before the migration, and removing data unnecessary.

What is association management software? Association Management Software called AMS for short is a tool used by professional associations to manage their members and functionality related to membership. Implementing an AMS can save associations money and time, while also providing high value for its members.

Association management software that integrates with Squarespace? While Squarespace lacks the functionality required for most mid to larged sized associations, it can work for small or new member groups without many requirements. If your association is using Squarespace and doesn’t require much in terms of functionality, try SilkStart. 

Who Uses Association Management Software? An AMS (Association Management Software) is used by both professional associations and association management companies (AMCs) to organize and maintain member data and related functionality. Since many people using association management software are volunteers, it’s vital to choose an AMS system with good customer support. 

What is an AMS database? An AMS database is the organized collection of records for association members.

best crm for small nonprofit organizations

Whether you have only a handful of donors or a database overflowing with them, each and every one is essential to the success of your non-profit.

But nurturing new donors to be long-term supporters of your organization is easier said than done.

Managing a non-profit requires a formalized system of retaining donors, volunteers, beneficiaries, and board members, and building relationships with them so your organization can reach its goals. And that’s where a dependable CRM comes into play.

According to a 2018 study from the Fundraising Effectiveness Project, which summarized data from 13,601 nonprofit organizations, donor retention rates have been below 50% for the past ten years. In other words, any donor you acquire is more likely to float away a year after their first donation than they are to stick around.

That means non-profits have to burn valuable time and money constantly hunting for new donors, but it also presents an opportunity: How would it affect your non-profit’s bottom line if you could significantly raise your retention rate through better communication and nurturing?We’ve found seven of the best CRMs for non-profits on the market. Let’s dive into how they can help organizations like yours reach fundraising goals and achieve your mission.

1. Nutshell

Priding itself as the most flexible CRM on the market, Nutshell’s contact management and pipeline automation tools are built for sales organizations but can easily be adapted for the needs of non-profits.

Using Nutshell, you can log communications from your computer, or from your phone if you’re at an event. You can even scan a donor’s business card, and they’ll be added into the CRM as a new contact instantly. That way, you’ll never lose track of a potential donor again.

Like any modern CRM, Nutshell allows you to store all your contact details, call notes, and email conversations in one place—from your first interactions with a potential donor to the confirmation of their first payment—so that everyone in your organization can quickly access them whenever they need to. What really sets Nutshell apart are its automations, which take the grunt-work out of nurturing donors. Notably, the full-featured Nutshell Pro tier allows your team to build and deploy email sequences that roll out to a potential donor until they respond, and the sales automation suite ensures that your team always gives their leads (potential donors, in this case) the right attention at the right time.

Download now: Use our non-profit pipeline worksheet to standardize your efforts and build a roadmap for your success.

How nonprofits use Nutshell

Nutshell was designed with flexibility in mind, so that users with drastically different use cases (like nonprofits) can still have a solution that addresses all of their needs and pain points.

Nonprofits prefer Nutshell because of its ability to easily map people and companies as “donors,” “volunteers,” and whatever other labels are required. There are no limits on this feature. Label away.

Also, Nutshell’s ability to create multiple pipelines and automations specifically addresses nonprofits’ needs to have multiple workflows.

People and companies can be labeled and then added to whichever pipeline is appropriate for them, so contacts never get mixed up. The audiences are different, the automation is different, and Nutshell controls for this at its most base level.

Furthermore, Nutshell includes features like email automation, email sequencing, and custom email triggers, making it easier to communicate with different audiences and nurture them differently based on their needs.

Price: Starting at $20 per user / month for Nutshell Starter, and $42 per user per month for Nutshell Pro; all Nutshell subscriptions include unlimited contacts and free technical supportRelated: How Nutshell is helping McSweeney’s Publishing “start a new chapter” as a non-profit

Not a Nutshell customer? Try us free for 14 days!

2. Salesforce

Salesforce has built a Nonprofit Cloud specifically to cater to non-profits. It provides non-profits a complete, 360-degree view of every part of their organization’s work.

Using the Nonprofit Cloud, organizations can create personalized engagement plans to track donor movements and improve their volunteering and fundraising efforts. On top of that, non-profits can generate new groups of potential donors (for example, a group from a recent fundraiser) and target them with a custom market campaign.

And this gives non-profits a streamlined, organized way to nurture their new relationships. The results:

The Nonprofit Cloud also has tools dedicated to advancing donors. The platform allows organizations to manage memorial gifts and in-kind gifts to nurture donor relationships in a more meaningful way, without it being robotic.

It’s multilingual, too. Non-profits can use the CRM to communicate with the constituents in English, Spanish, German, and Japanese.

Price: For qualified customers, the first 10 users are free. Although your non-profit has to meet Salesforce’s eligibility guidelines, which you can check out here.

3. Kindful

Once a donor is entered into the system, a non-profit will be able to track their online and offline donation history, event participation, past acknowledgements, and pledges within a single profile.

As Kindful is built to help with fundraising, donor tracking, and analyzing interactions, it makes sense that it’s geared towards non-profits who raise funds online. The software gives non-profits the tools to build and customize their donation pages to accept and store donations internally.

And what about all the data? Non-profits can generate reports to track and analyze the success of their events, fundraising efforts, and their total donor pool, which can then be automatically sent to developers, CEOs, and board members.

Price: Starts at $100 / month for 1,000 contacts

4. Fundly CRM

The team who created Fundly CRM have a background in non-profits, so every feature has been built with a purpose.

What’s unique about Fundly is the CRM has a real focus on management. To get the most out of a non-profit’s donor pool, Fundly gives organizations access to donor information, including giving history, campaign participation, event registration, and matching gifts. They can also track event registrations, customize event tickets, and assign sponsors.

Non-profits can also keep a closer eye on their data using Fundly. Because each donor has their own personal profile, staying up to date with their online (and offline efforts), their membership, and their funding takes nothing more than a couple of clicks.

Fundly also has a separate section in its dashboard so non-profits can monitor all of their grant applications. Each time a grant application is submitted, staff can then track the submission until it’s approved. And once it’s approved, the team can then keep an eye on what it’s being used for.

Price: Starts at $75 / month for their “easy launch” package that includes 1,000 contacts

5. Salsa

Salsa is a CRM that’s not only geared towards non-profits, but it’s also integrated with some pretty handy marketing gear.

If your non-profit is looking for a CRM that lends itself to powerful email marketing, Salsa could be your answer. The CRM allows non-profits to design and style custom email campaigns with a drag-and-drop editor, and then automate email sequences like triggered welcome series or follow up campaigns.

The other great feature of Salsa’s CRM is its powerful segmentation tools. Inside the CRM dashboard, non-profits can:

Last but not least, Salsa helps non-profits stay social.

From the dashboard, non-profit teams are able to link up and share content to channels like Twitter, Facebook, and Pinterest. Salsa can also find your current donors and supporters on social media through their email address, which can help your non-profit build up its word-of-mouth marketing by encouraging interactions.

6. CiviCRM

Did someone say…a free non-profit CRM?

That’s right. CiviCRM is an open-source CRM, so it’s free. It has powerful contact management features so non-profits can automatically store the data of every donor in one place, and customize/update their profile whenever they need to.

What also makes CiviCRM a worthwhile mention is their focus on advocacy campaigns. Non-profits can build advocacy campaigns in the CRM by tying together and tracking the progress of a campaign’s events, mailings, activities, and contributions.

The software’s reporting features aren’t bad either. Non-profits can choose between 40 pre-set reports, or build custom reports based on whatever facts and figures they need to extract from the database.

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